This work addresses the visibility of feminist demands for justice on Twitter through a selection of 927 tweets generated in Latin American countries, collected and processed using digital techniques. The findings show that of 96 cases, most are unsolved femicides and few achieve high visibility, characterized by immediacy, popularity, and multimedia content. The conclusion is that there are possibilities for positioning the unsatisfied demands for justice but difficulties in gaining visibility, which reduces the strength of the pressure of digital actions on institutions.
{"title":"#justiciaparatodas in Latin America: Algorithmic Visibility of Feminist Demands for Justice on Twitter","authors":"Gabriela Elisa Sued, Carolina Hernández Garza","doi":"10.32870/cys.v2023.8477","DOIUrl":"https://doi.org/10.32870/cys.v2023.8477","url":null,"abstract":"This work addresses the visibility of feminist demands for justice on Twitter through a selection of 927 tweets generated in Latin American countries, collected and processed using digital techniques. The findings show that of 96 cases, most are unsolved femicides and few achieve high visibility, characterized by immediacy, popularity, and multimedia content. The conclusion is that there are possibilities for positioning the unsatisfied demands for justice but difficulties in gaining visibility, which reduces the strength of the pressure of digital actions on institutions.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128881813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper addresses geek culture in Mexico and looks at how fandoms are integrated, as well as the processes through which role models are shaped out of the fantastic narratives at their center. Using ethnographic methods, it was observed that geek culture consists of fandoms grouped together around a variety of different fantastic narratives (comics, anime, videogames), and these, in turn, inspire specific behavioral models, according to their stage of life and specific needs at that time.
{"title":"Guided by superpowers: Building role models out of geek culture","authors":"Nadiezhda Palestina Camacho Quiroz","doi":"10.32870/cys.v2023.8416","DOIUrl":"https://doi.org/10.32870/cys.v2023.8416","url":null,"abstract":"This paper addresses geek culture in Mexico and looks at how fandoms are integrated, as well as the processes through which role models are shaped out of the fantastic narratives at their center. Using ethnographic methods, it was observed that geek culture consists of fandoms grouped together around a variety of different fantastic narratives (comics, anime, videogames), and these, in turn, inspire specific behavioral models, according to their stage of life and specific needs at that time.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128560650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article examines the way coercive memes—whether those against feminism or sexual dissidence—that circulate through social media opposing “gender ideology” in Mexico, constitute practices of symbolic domination that perpetuate forms of oppression. Following the semiological perspective of Roland Barthes, coercive memes are analyzed as mythologies, which makes it possible to focus on three of their ideological functions: distorting meaning, naturalizing, and depoliticizing. The methodological strategy is based on the analytical centrality of returning to the ethnographic archive.
{"title":"Feminist and Sexual Dissidence Mythologies: distorting meaning and depoliticizing through humor","authors":"Karina Bárcenas Barajas","doi":"10.32870/cys.v2023.8452","DOIUrl":"https://doi.org/10.32870/cys.v2023.8452","url":null,"abstract":"This article examines the way coercive memes—whether those against feminism or sexual dissidence—that circulate through social media opposing “gender ideology” in Mexico, constitute practices of symbolic domination that perpetuate forms of oppression. Following the semiological perspective of Roland Barthes, coercive memes are analyzed as mythologies, which makes it possible to focus on three of their ideological functions: distorting meaning, naturalizing, and depoliticizing. The methodological strategy is based on the analytical centrality of returning to the ethnographic archive.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125166035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Juan Ignacio Martin Neira, Magdalena Trillo-Domínguez, M. Olvera-Lobo
This paper shows how ten television news programs use TikTok to disseminate science news, analyzing how the platform's own language is applied. Through the application of an evaluation checklist, the adaptation of television content is analyzed and the audiovisual opportunities offered by this social network are assessed. The results show that short videos produce greater interaction with users and that news channel profiles are not sufficiently taking advantage of the particular language that this social network allows.
{"title":"From TV to TikTok: New audiovisual formats to communicate about science","authors":"Juan Ignacio Martin Neira, Magdalena Trillo-Domínguez, M. Olvera-Lobo","doi":"10.32870/cys.v2023.8441","DOIUrl":"https://doi.org/10.32870/cys.v2023.8441","url":null,"abstract":"This paper shows how ten television news programs use TikTok to disseminate science news, analyzing how the platform's own language is applied. Through the application of an evaluation checklist, the adaptation of television content is analyzed and the audiovisual opportunities offered by this social network are assessed. The results show that short videos produce greater interaction with users and that news channel profiles are not sufficiently taking advantage of the particular language that this social network allows.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125987432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Given that electoral campaigns are spaces for citizenship construction and children are interested in politics, recognizing them as a political communication audience would promote their rights. With an approach from cultural studies and qualitative methodology, the relationship of knowledge and expectations with assessments and proposals is analyzed as part of their process of making sense about 2018 Mexican presidential campaign. There is evidence of self-recognition about the agency of girls and boys aged 10 to 12 years as political communication audience.
{"title":"Production of meaning and agency of children as political communication audiences","authors":"Rebeca Domínguez Cortina","doi":"10.32870/cys.v2023.8392","DOIUrl":"https://doi.org/10.32870/cys.v2023.8392","url":null,"abstract":"Given that electoral campaigns are spaces for citizenship construction and children are interested in politics, recognizing them as a political communication audience would promote their rights. With an approach from cultural studies and qualitative methodology, the relationship of knowledge and expectations with assessments and proposals is analyzed as part of their process of making sense about 2018 Mexican presidential campaign. There is evidence of self-recognition about the agency of girls and boys aged 10 to 12 years as political communication audience.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124833869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article describes how the “bleeding eyes” symbol was crafted during the social unrest that took place in Chile in October 2019, when hundreds of people suffered from ocular trauma after being shot by the anti-riot police with plastic pellets. This seminal moment of symbolic production has been under-studied in the field of political communication. It draws upon concepts from the so-called “culturalist” approach to social movements studies and conducts an ethnographic account describing the dynamics that gave birth to a symbol.
{"title":"Chile’s bleeding eyes: How the street protest crafted a resonant symbol of political communication","authors":"Mario Álvarez","doi":"10.32870/cys.v2023.8361","DOIUrl":"https://doi.org/10.32870/cys.v2023.8361","url":null,"abstract":"This article describes how the “bleeding eyes” symbol was crafted during the social unrest that took place in Chile in October 2019, when hundreds of people suffered from ocular trauma after being shot by the anti-riot police with plastic pellets. This seminal moment of symbolic production has been under-studied in the field of political communication. It draws upon concepts from the so-called “culturalist” approach to social movements studies and conducts an ethnographic account describing the dynamics that gave birth to a symbol.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130343870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper intends to discuss the relationship between media competence and fan culture, focusing on content creation shared on Twitter by fans of the Limantha ship, from the Brazilian telenovela Young Hearts (Malhação: Viva a Diferença). In order to reflect on how telenovela social issues were explored in the content shared on Twitter, we adopted Ferrés and Piscitelli’s concept of media competence. We concluded that, in addition to deepening themes dealt within the plot, fans expanded and resignified discussions based on correlations with personal reports.
{"title":"Limantha fandom activism on Twitter: media competence analysis about social issues discussions","authors":"Gabriela Borges, Daiana Sigiliano","doi":"10.32870/cys.v2022.8299","DOIUrl":"https://doi.org/10.32870/cys.v2022.8299","url":null,"abstract":"This paper intends to discuss the relationship between media competence and fan culture, focusing on content creation shared on Twitter by fans of the Limantha ship, from the Brazilian telenovela Young Hearts (Malhação: Viva a Diferença). In order to reflect on how telenovela social issues were explored in the content shared on Twitter, we adopted Ferrés and Piscitelli’s concept of media competence. We concluded that, in addition to deepening themes dealt within the plot, fans expanded and resignified discussions based on correlations with personal reports.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132021620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper evaluates the models of female subjectivity in the most viewed Spanish TV series during the period of economic recession, as interpretive accounts of the ideological tensions underlying a context that rethinks the role of women. The qualitative analysis applied to ten coprotagonists of these fictions, shows female characters lacking leadership and proactivity in the public sphere, whose natural competencies are limited to resilience to adapt to the austerity that has occurred, and who act as a moral contrast to the male entrepreneur by updating gender stereotypes in the neoliberal imaginary.
{"title":"Femininity and neoliberalism in popular Spanish television series during economic recession (2008-2015)","authors":"L. Gómez-Puertas, Reinald Besaú Casademont","doi":"10.32870/cys.v2022.8312","DOIUrl":"https://doi.org/10.32870/cys.v2022.8312","url":null,"abstract":"This paper evaluates the models of female subjectivity in the most viewed Spanish TV series during the period of economic recession, as interpretive accounts of the ideological tensions underlying a context that rethinks the role of women. The qualitative analysis applied to ten coprotagonists of these fictions, shows female characters lacking leadership and proactivity in the public sphere, whose natural competencies are limited to resilience to adapt to the austerity that has occurred, and who act as a moral contrast to the male entrepreneur by updating gender stereotypes in the neoliberal imaginary.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"305 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121154514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims to identify the type of ads which attract the most clicks among new generations. 45 users ages 10 to 14 underwent weekly monitoring of their mobile phone use by means of a screen recorder, to monitor the real impact of ads. 41 hours of recording were analyzed and a total of 2 410 mobile ads were subjected to content analysis. This study shows that search advertising and commercial content created by influencers generate the highest percentage of interaction clicks, particularly when advertising toys, electronics and entertainment brands.
{"title":"From attention to intention in mobile advertising. Analysis of the ads that generate interaction among the new generations of users","authors":"Beatriz Feijoo, C. Sádaba, E. Fernández-Gómez","doi":"10.32870/cys.v2023.8377","DOIUrl":"https://doi.org/10.32870/cys.v2023.8377","url":null,"abstract":"This paper aims to identify the type of ads which attract the most clicks among new generations. 45 users ages 10 to 14 underwent weekly monitoring of their mobile phone use by means of a screen recorder, to monitor the real impact of ads. 41 hours of recording were analyzed and a total of 2 410 mobile ads were subjected to content analysis. This study shows that search advertising and commercial content created by influencers generate the highest percentage of interaction clicks, particularly when advertising toys, electronics and entertainment brands.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129249033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this article, we analyze the social representations produced by the discourses of three current Chilean telenovelas and their contribution to the citizenship education of young people. From a qualitative and narratological perspective, the analyzed productions allow these audiences to self-identify with characters, problematize citizen issues based on the fictitious situations presented by these stories, use explanatory categories to solve the dilemma at hand, and critically analyze the stories, which are fundamental components of citizen education.
{"title":"Citizenship and social representations in Chilean telenovelas. A context for the development of youth audiences","authors":"Lorena Antezana, Cristian Cabalin, Pablo Andrada","doi":"10.32870/cys.v2022.8249","DOIUrl":"https://doi.org/10.32870/cys.v2022.8249","url":null,"abstract":"In this article, we analyze the social representations produced by the discourses of three current Chilean telenovelas and their contribution to the citizenship education of young people. From a qualitative and narratological perspective, the analyzed productions allow these audiences to self-identify with characters, problematize citizen issues based on the fictitious situations presented by these stories, use explanatory categories to solve the dilemma at hand, and critically analyze the stories, which are fundamental components of citizen education.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114255619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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