Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-120-129
Irina Melnikova, Marianna Ababkova
In this study, we analyzed the perception of social advertising with elements of aggression by representatives of different age groups. Previously, two hypotheses were put forward: the use of aggression and pressure in social advertising ensures the memorability of advertising but does not ensure effectiveness; aggressive forms of presenting information that appeal to feelings of fear and guilt are negatively perceived by most of the recipients, regardless of their age. To test the hypotheses, a stratified sample was formed, and illustrations (advertising samples) were tested. Both hypotheses were confirmed, which allowed the authors to formulate conclusions. When planning social advertising communication, it is necessary to consider the characteristics of the addressee of the advertisement, which will allow you to find the right ones the content and tone of communication. Modern consumers of advertising content expect openness from the communicator and are tuned to a trusting relationship, they perceive pressure and aggression in social advertising extremely negatively. The addressees need objective information (scientifically confirmed facts, statistics, eyewitness accounts, etc.) in order to realize the significance of the idea, to believe in its usefulness and necessity.
{"title":"The Attitude of Representatives of Different Age Groups to Aggressive Social Advertising","authors":"Irina Melnikova, Marianna Ababkova","doi":"10.12737/2587-9103-2023-12-1-120-129","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-120-129","url":null,"abstract":"In this study, we analyzed the perception of social advertising with elements of aggression by representatives of different age groups. Previously, two hypotheses were put forward: the use of aggression and pressure in social advertising ensures the memorability of advertising but does not ensure effectiveness; aggressive forms of presenting information that appeal to feelings of fear and guilt are negatively perceived by most of the recipients, regardless of their age. To test the hypotheses, a stratified sample was formed, and illustrations (advertising samples) were tested. Both hypotheses were confirmed, which allowed the authors to formulate conclusions. When planning social advertising communication, it is necessary to consider the characteristics of the addressee of the advertisement, which will allow you to find the right ones the content and tone of communication. Modern consumers of advertising content expect openness from the communicator and are tuned to a trusting relationship, they perceive pressure and aggression in social advertising extremely negatively. The addressees need objective information (scientifically confirmed facts, statistics, eyewitness accounts, etc.) in order to realize the significance of the idea, to believe in its usefulness and necessity.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133451630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-32-39
O. Shmeleva, L. Fadeeva
The article is devoted to the issues of communicative syntax, namely the problems of ellipsis, the identification of criteria for ellipticity. The aim of this article is to identify the communicative potential of elliptical sentences, their prevalence in the speech of the characters of a work of art, as well as to identify their stylistic functions and grammatical features. The status of colloquial speech in general and German colloquial speech in particular, the concept of the norm and the criteria of normativity are considered. The article attempts to define and systematize the types of elliptical sentences, their syntactic features and communicative functions in colloquial speech. The data of practical researches are considered. An ellipse is defined as a violation of the mandatory compatibility within a syntactic construction. Based on the criterion of dependence of elliptic sentences on the context, a classification of ellipses is proposed as contextually conditioned and contextually unconditioned (situational). In question-and-answer units, ellipses perform communicative functions: question, answer, motivation, emotional evaluation, questioning. Elliptic sentences are more connected to the context than full sentences, and from this point of view they are synsematic. The analysis showed that ellipses are divided into two large groups in relation to which member of the sentence implies an unrealized valency: main or secondary. In elliptical sentences, one or both of the main members of the sentence may be missing. In the group of a compound predicate, both the nominal and the main part can be omitted, while the omission of the latter occurs almost twice as often. The article gives practical recommendations to German language teachers on how to use the patterns of constructing elliptical sentences when teaching dialogic speech.
{"title":"The communicative potential of elliptical sentences (based on the material of the German language)","authors":"O. Shmeleva, L. Fadeeva","doi":"10.12737/2587-9103-2023-12-1-32-39","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-32-39","url":null,"abstract":"The article is devoted to the issues of communicative syntax, namely the problems of ellipsis, the identification of criteria for ellipticity. The aim of this article is to identify the communicative potential of elliptical sentences, their prevalence in the speech of the characters of a work of art, as well as to identify their stylistic functions and grammatical features. The status of colloquial speech in general and German colloquial speech in particular, the concept of the norm and the criteria of normativity are considered. The article attempts to define and systematize the types of elliptical sentences, their syntactic features and communicative functions in colloquial speech. The data of practical researches are considered. An ellipse is defined as a violation of the mandatory compatibility within a syntactic construction. Based on the criterion of dependence of elliptic sentences on the context, a classification of ellipses is proposed as contextually conditioned and contextually unconditioned (situational). In question-and-answer units, ellipses perform communicative functions: question, answer, motivation, emotional evaluation, questioning. Elliptic sentences are more connected to the context than full sentences, and from this point of view they are synsematic. \u0000The analysis showed that ellipses are divided into two large groups in relation to which member of the sentence implies an unrealized valency: main or secondary. In elliptical sentences, one or both of the main members of the sentence may be missing. In the group of a compound predicate, both the nominal and the main part can be omitted, while the omission of the latter occurs almost twice as often. \u0000The article gives practical recommendations to German language teachers on how to use the patterns of constructing elliptical sentences when teaching dialogic speech.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"146 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128436412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-53-59
L. Kostikova, B. Shevchenko, E. Chernyavskaya
Introduction. The expansion of contacts and interaction with foreign states on security and stability issues increases the requirements for the professional language training of military specialists, their ability to professional communication in a foreign language. The focus on international cooperation obliges military personnel to constantly improve their knowledge, independently master new information related to new types of weapons and military equipment. It is assumed that the language training of military specialists will be effective if it is focused on professional communication. The purpose of the study is to identify the attitude of future military specialists to professional communication in the process of language training at a military university. Methods and materials. The methodological orientation of this study is integrated approach to teaching foreign languages. During the study, a questionnaire survey of cadets of 3-4 courses of the Ryazan Guards Higher Airborne Command School was conducted. The total number of respondents is 64 people, aged 19-22 years, young men. Study results. On the basis of an integrated approach, military terminology is included in the content of foreign language classes, the need to consider the experience of Russian military personnel in military operations, international conflicts and peacekeeping missions is emphasized. Scientific novelty. It has been proven that the use of pedagogical technologies for activating and intensifying the activities of students contributes to improving their preparation for professional communication. It is determined that the participation of cadets in project technologies, role-playing games and in the analysis of specific situations focused on the disclosure of their creative potential and the development of the desire for cognitive activity requires them to be more independent and self-organization. Conclusion. In the context of escalation of international conflicts, issues of readiness of military specialists for professional communication become more and more urgent. The results of the study can be used to develop individual training trajectories for military specialists.
{"title":"Language Training of Military Specialists in the Context of Professional Communication","authors":"L. Kostikova, B. Shevchenko, E. Chernyavskaya","doi":"10.12737/2587-9103-2023-12-1-53-59","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-53-59","url":null,"abstract":"Introduction. The expansion of contacts and interaction with foreign states on security and stability issues increases the requirements for the professional language training of military specialists, their ability to professional communication in a foreign language. The focus on international cooperation obliges military personnel to constantly improve their knowledge, independently master new information related to new types of weapons and military equipment. It is assumed that the language training of military specialists will be effective if it is focused on professional communication. \u0000The purpose of the study is to identify the attitude of future military specialists to professional communication in the process of language training at a military university. \u0000Methods and materials. The methodological orientation of this study is integrated approach to teaching foreign languages. During the study, a questionnaire survey of cadets of 3-4 courses of the Ryazan Guards Higher Airborne Command School was conducted. The total number of respondents is 64 people, aged 19-22 years, young men. \u0000Study results. On the basis of an integrated approach, military terminology is included in the content of foreign language classes, the need to consider the experience of Russian military personnel in military operations, international conflicts and peacekeeping missions is emphasized. \u0000Scientific novelty. It has been proven that the use of pedagogical technologies for activating and intensifying the activities of students contributes to improving their preparation for professional communication. It is determined that the participation of cadets in project technologies, role-playing games and in the analysis of specific situations focused on the disclosure of their creative potential and the development of the desire for cognitive activity requires them to be more independent and self-organization. \u0000Conclusion. In the context of escalation of international conflicts, issues of readiness of military specialists for professional communication become more and more urgent. The results of the study can be used to develop individual training trajectories for military specialists.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128468696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-14DOI: 10.12737/2587-9103-2022-11-6-29-39
Cang Yan, Lyubov' Goncharova
The purpose of the study is to describe service communication as a status-oriented type of discourse, to analyze its communicative-pragmatic, genre-stylistic and linguistic characteristics. The article defines the institutional features of service communication, describes the participants of the discourse and their communicative behavior in the process of interaction, analyzes the texts of service communication in its oral and written modes. Methods and materials. The methods of observation and description, interpretation and generalization, linguosociological analysis were used in the work. The sources of the language material were about 400 texts on the designated topic: websites of companies providing service, texts of instructions, letters and advertising messages of service companies. As a result of the study, the following conclusions were made. 1. Service communication as purposeful communication, in which participants are within the specified framework of status-role relations, can be considered as a type of institutional discourse. 2. According to the function of institutions, we divide them into structures offering: 1) daily life services, 2) professional services (technical, intellectual, medical, etc.), 3) entertainment and leisure, cognitive, cultural and sports services. 3. Participants in service communication – representatives of the service sector (service providers) and clients (service recipients) are in a relationship of equality / inequality depending on their belonging to official status and related restrictions, which is manifested in the texts at lexical and stylistic level.
{"title":"Service Communication as a Status-Oriented Type of Discourse: Linguistic and Communicative-Pragmatic Characteristics","authors":"Cang Yan, Lyubov' Goncharova","doi":"10.12737/2587-9103-2022-11-6-29-39","DOIUrl":"https://doi.org/10.12737/2587-9103-2022-11-6-29-39","url":null,"abstract":"The purpose of the study is to describe service communication as a status-oriented type of discourse, to analyze its communicative-pragmatic, genre-stylistic and linguistic characteristics. \u0000The article defines the institutional features of service communication, describes the participants of the discourse and their communicative behavior in the process of interaction, analyzes the texts of service communication in its oral and written modes. \u0000Methods and materials. The methods of observation and description, interpretation and generalization, linguosociological analysis were used in the work. \u0000The sources of the language material were about 400 texts on the designated topic: websites of companies providing service, texts of instructions, letters and advertising messages of service companies. \u0000As a result of the study, the following conclusions were made. \u00001. Service communication as purposeful communication, in which participants are within the specified framework of status-role relations, can be considered as a type of institutional discourse. \u00002. According to the function of institutions, we divide them into structures offering: 1) daily life services, 2) professional services (technical, intellectual, medical, etc.), 3) entertainment and leisure, cognitive, cultural and sports services. \u00003. Participants in service communication – representatives of the service sector (service providers) and clients (service recipients) are in a relationship of equality / inequality depending on their belonging to official status and related restrictions, which is manifested in the texts at lexical and stylistic level.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115741126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-14DOI: 10.12737/2587-9103-2022-11-6-40-49
Yu.I. Guschina, A. Korenev, M. Perevertkina
The article is devoted to the difficulties in mastering professional terminology in pre-service language teachers’ education. The aim of the article is to consider this problem in the context of professional communication. Critical analysis of research literature, monitoring and observation of the educational process, as well as diagnostic and final testing in Russian and English were used as research methods. The results of diagnostic testing showed the difficulties of graduate students in defining terms from the field of education and language pedagogy. The results of the final tests clearly indicate the effectiveness of the course described in the article in terms of mastering professional terminology. The scientific novelty in this case consists not only in singling out graduate students who are undergoing academic adaptation into a separate group, but also in considering various aspects of the formation of professionally oriented lexical competence in future language teachers. The practical significance lies both in the possibility of using the course described in the article in other universities, and in the possibility of compiling similar courses on its basis for other profiles and areas of education.
{"title":"Mastering Professional Terminology and Developing Conceptual Apparatus in Preparing Pre-Service Language Teachers for Professional Communication","authors":"Yu.I. Guschina, A. Korenev, M. Perevertkina","doi":"10.12737/2587-9103-2022-11-6-40-49","DOIUrl":"https://doi.org/10.12737/2587-9103-2022-11-6-40-49","url":null,"abstract":"The article is devoted to the difficulties in mastering professional terminology in pre-service language teachers’ education. The aim of the article is to consider this problem in the context of professional communication. Critical analysis of research literature, monitoring and observation of the educational process, as well as diagnostic and final testing in Russian and English were used as research methods. The results of diagnostic testing showed the difficulties of graduate students in defining terms from the field of education and language pedagogy. The results of the final tests clearly indicate the effectiveness of the course described in the article in terms of mastering professional terminology. The scientific novelty in this case consists not only in singling out graduate students who are undergoing academic adaptation into a separate group, but also in considering various aspects of the formation of professionally oriented lexical competence in future language teachers. The practical significance lies both in the possibility of using the course described in the article in other universities, and in the possibility of compiling similar courses on its basis for other profiles and areas of education.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122519395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-14DOI: 10.12737/2587-9103-2022-11-6-5-9
Lyubov' Goncharova
The Word of the Editor-in-Chief reflects the main trends and directions of communication research, and also contains an overview of the current issue. In accordance with the headings, key topics are noted and the problems of the articles are highlighted.
{"title":"Language and Communication of the Current Moment: Social, Professional, Spiritual Aspects","authors":"Lyubov' Goncharova","doi":"10.12737/2587-9103-2022-11-6-5-9","DOIUrl":"https://doi.org/10.12737/2587-9103-2022-11-6-5-9","url":null,"abstract":"The Word of the Editor-in-Chief reflects the main trends and directions of communication research, and also contains an overview of the \u0000current issue. In accordance with the headings, key topics are noted and the problems of the articles are highlighted.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127551170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-14DOI: 10.12737/2587-9103-2022-11-6-85-94
G. Slyshkin, L. Malygina, E. Pavlova, A. Sorokin
Review of the round table "Linguistic security. Anti-vaccination as a communicative threat: linguistic mechanisms of consciousness manipulation", organized by the staff of the research laboratory "Linguistic security and psychology of information impact" of the Institute of Law and National Security of the Russian Presidential Academy of National Economy and Public Administration. During the discussion, the changed nature of communication threats in general was considered, and the destructive flows of medical topics, in particular, the formed stereotypes and anti-values of the anti-vaccination discourse, were highlighted. The participants in the discussion distinguished between such concepts as “covid dissident” and “anti-vaccination”. An excursion into the history of vaccination is given, the path of the emergence of anti-vaccination discourse is traced. The Soviet experience of working with health education, as well as Chinese practices from the moment of the formation of the PRC to the present day, are analyzed. The participants of the round table highlighted the methods by which the Russian audience is retained and new users are involved, they dwelled in detail on the proximity strategy actively used by anti-vaccinators. Tactics for consolidating society in times of crisis are proposed, special attention is paid to the strategy of nomination, euphemization, which, from a manipulatory means, can become a therapeutic method with the help of mitigation. The functions of black humor as a popular form of popular opposition to destructive information flows are also indicated. Proposals have been put forward for the development of strategic programs for the training of new specialists, such as "infodemiologist", where informational and biological aspects will be equally taken into account when covering public health topics. Improvement of legislation in the field of content labeling seems to be tactical measures in the near future.
{"title":"Linguistic Security and Countering Communicative Threats in the Healthcare Sector (Materials of the International Round Table, RANEPA, Russkiy Mir TV and Radio Channel, 06/21/2022)","authors":"G. Slyshkin, L. Malygina, E. Pavlova, A. Sorokin","doi":"10.12737/2587-9103-2022-11-6-85-94","DOIUrl":"https://doi.org/10.12737/2587-9103-2022-11-6-85-94","url":null,"abstract":"Review of the round table \"Linguistic security. Anti-vaccination as a communicative threat: linguistic mechanisms of consciousness manipulation\", organized by the staff of the research laboratory \"Linguistic security and psychology of information impact\" of the Institute of Law and National Security of the Russian Presidential Academy of National Economy and Public Administration. During the discussion, the changed nature of communication threats in general was considered, and the destructive flows of medical topics, in particular, the formed stereotypes and anti-values of the anti-vaccination discourse, were highlighted. The participants in the discussion distinguished between such concepts as “covid dissident” and “anti-vaccination”. An excursion into the history of vaccination is given, the path of the emergence of anti-vaccination discourse is traced. The Soviet experience of working with health education, as well as Chinese practices from the moment of the formation of the PRC to the present day, are analyzed. The participants of the round table highlighted the methods by which the Russian audience is retained and new users are involved, they dwelled in detail on the proximity strategy actively used by anti-vaccinators. Tactics for consolidating society in times of crisis are proposed, special attention is paid to the strategy of nomination, euphemization, which, from a manipulatory means, can become a therapeutic method with the help of mitigation. The functions of black humor as a popular form of popular opposition to destructive information flows are also indicated. Proposals have been put forward for the development of strategic programs for the training of new specialists, such as \"infodemiologist\", where informational and biological aspects will be equally taken into account when covering public health topics. Improvement of legislation in the field of content labeling seems to be tactical measures in the near future.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"323 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115842062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-14DOI: 10.12737/2587-9103-2022-11-6-24-28
T. Romanova
The article was prepared during the work on the dictionary of cognitive terms. It highlights some results of the project work: aspects of the cognitive terms description in a new educational dictionary, methodological and instrumental approaches taken during the dictionary project. The research approach is based on the methodology of cognitive semantics. The dictionary may become a textbook for those who study cognitive linguistics and a reference book for researchers in the field of cognitive science. The main goal of this lexicographic source is to describe a term both as a minimal component of scientific knowledge and as a unit of the lexical level of language. Modeling of the knowledge format is carried out with the help of corpus and software instruments, including cognitive (associative) experiment. The novelty of the dictionary is that this thesaurus-encyclopedic sourse presents terms in their system nature. The term use is analyzed on the material of modern scientific communication and illustrated with examples from scientific discourse. The corpus of examples from scientific communication and the subcorpus of popular science communication examples are compiled by the project participants according to technologies and rules of corpus linguistics. The data collected as a result of the scientific communication analysis is verified by comparing it with the results of an associative experiment and with the data of popular science communication subcorpus. This explains the fundamental novelty of the dictionary and its applicability for clarifying the issues of scientific communication in cognitive aspect.
{"title":"Cognitive Linguistics Terms in Scientific Communication","authors":"T. Romanova","doi":"10.12737/2587-9103-2022-11-6-24-28","DOIUrl":"https://doi.org/10.12737/2587-9103-2022-11-6-24-28","url":null,"abstract":"The article was prepared during the work on the dictionary of cognitive terms. It highlights some results of the project work: aspects of the cognitive terms description in a new educational dictionary, methodological and instrumental approaches taken during the dictionary project. The research approach is based on the methodology of cognitive semantics. \u0000The dictionary may become a textbook for those who study cognitive linguistics and a reference book for researchers in the field of cognitive science. The main goal of this lexicographic source is to describe a term both as a minimal component of scientific knowledge and as a unit of the lexical level of language. Modeling of the knowledge format is carried out with the help of corpus and software instruments, including cognitive (associative) experiment. The novelty of the dictionary is that this thesaurus-encyclopedic sourse presents terms in their system nature. The term use is analyzed on the material of modern scientific communication and illustrated with examples from scientific discourse. The corpus of examples from scientific communication and the subcorpus of popular science communication examples are compiled by the project participants according to technologies and rules of corpus linguistics. The data collected as a result of the scientific communication analysis is verified by comparing it with the results of an associative experiment and with the data of popular science communication subcorpus. This explains the fundamental novelty of the dictionary and its applicability for clarifying the issues of scientific communication in cognitive aspect.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125844125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-14DOI: 10.12737/2587-9103-2022-11-6-14-23
Czin'yuy Syao, O. Ivanova
M. M. Bakhtin and G. G. Shpet play an important role in the history of the humanities in Russia. Their philosophical views correspond to the time of their lives and generally reflect the tendencies in the development of the humanities in the first half of the twentieth century. The authors of the article demonstrate a close connection and a certain continuity of philosophical views and principled positions in the theoretical concepts of G. G. Shpet and M. M. Bakhtin. This concerns not only common scientific origins and common preferences in their contemporary scientific research, but, above all, conceptual convergence in a number of fundamental issues that unite both scientists by the framework of hermeneutics and, more specifically, the hermeneutical model of communication. This concerns common views on the methodology of humanitarian knowledge, the methodology of cognition, the intersubjectivity of understanding, an interest in the dynamics of development, co-being and deed, an attitude to the word as a sign, to contextualization as a condition of finding meaning, an attitude to speech as a deed, its belonging to the author, in general - an interest in the practice of social interaction between people, etc. The theories of G.G. Shpet and M.M. Bakhtin, each in its own way, are valuable, multifaceted and not fully exhausted in terms of scientific potential, projection and influence on modern humanitarian science. The authors insist on the need to consider the hermeneutic component of the works of M.M. Bakhtin and G.G. Shpet in tandem, using the methodology of comparative and comparative analysis. Particular emphasis is placed on the way in which M.M. Bakhtin developed and used in his works the principles of H.G. Shpet's hermeneutics, in particular his hermeneutic model of communication, extending it with the cultural component and extending "to all the sign phenomena of intellectual life". Of great scientific interest is the comprehensive (comparative) study of all the scientific works of M.M. Bakhtin and G.G. Shpet as an aggregate phenomenon in the history of Russian (Soviet) philosophy, including its relationship to communicativism. Such a study, in the opinion of the authors, is extremely needed and could yield useful results right now. The key concepts of G.G. Shpet and M.M. Bakhtin's theories - personality, uniqueness, identity, individuality, word, value, deed, responsibility, understanding, dialogue - become more than relevant scientific categories and targets of the dynamics of world and society development from the perspective of all forms and aspects of globalization we are experiencing, in conditions of radical nationalism and populism, with regard to modern trends in international relations and social interaction.
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Pub Date : 2022-12-14DOI: 10.12737/2587-9103-2022-11-6-74-79
B. Bobylev
The article highlights the methodological connection between philology and mission hermeneutics in communicative and ontological aspects. Goal. Disclosure of the ontological foundations of communication carried out through sacred and artistic texts in a historical, cultural, aesthetic and theological context. Methodology, methods and techniques. In the course of the research, general scientific and specific scientific methods are used, a system-overview, contextual-hermeneutic, spiritual-existential and polyparadimal approach are applied. Scientific novelty. The scientific novelty of the research consists in substantiating the synthesis and fundamental interdependence of the communicative ("technical") and ontological (substantive) aspects, "interpretation" and "understanding", "method" and "truth" based on the "good news", personal assimilation of the meaning of the text as a Word addressed to the reader. Practical significance. The research creates prerequisites for improving the methodology and technology of philological, rhetorical, linguo-stylistic and functional-communicative analysis of the text.
{"title":"Philology and missional hermeneutics: ontology of communication","authors":"B. Bobylev","doi":"10.12737/2587-9103-2022-11-6-74-79","DOIUrl":"https://doi.org/10.12737/2587-9103-2022-11-6-74-79","url":null,"abstract":"The article highlights the methodological connection between philology and mission hermeneutics in communicative and ontological aspects. \u0000Goal. Disclosure of the ontological foundations of communication carried out through sacred and artistic texts in a historical, cultural, aesthetic and theological context. \u0000Methodology, methods and techniques. In the course of the research, general scientific and specific scientific methods are used, a system-overview, contextual-hermeneutic, spiritual-existential and polyparadimal approach are applied. \u0000Scientific novelty. The scientific novelty of the research consists in substantiating the synthesis and fundamental interdependence of the communicative (\"technical\") and ontological (substantive) aspects, \"interpretation\" and \"understanding\", \"method\" and \"truth\" based on the \"good news\", personal assimilation of the meaning of the text as a Word addressed to the reader. \u0000Practical significance. The research creates prerequisites for improving the methodology and technology of philological, rhetorical, linguo-stylistic and functional-communicative analysis of the text.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114551889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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