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Fanning the flames of brand love: The impact of the fan page and the mediating role of sense of brand community 煽起品牌喜爱之火:粉丝页的影响及品牌社群感的中介作用
Pub Date : 2023-09-02 DOI: 10.15549/jeecar.v10i5.1206
Ulfi Audria, Marcellia Susan, Budiana Gomulia
This conceptual paper explores the impact of fan pages on brand love and the mediating role of a sense of brand community. Given the increasing importance of social media in brand management, this paper employs deductive reasoning to explore the relationships between key variables with the aid of established theories and a new conceptual framework. The authors present a proposition that predicts the connections between constructs and explores fan pages' impact on brand love directly and indirectly via the mediating variable sense of brand community. The study highlights the benefits of fan pages in maintaining consumer-brand relationships and provides valuable insights for marketers to enhance firm performance through effective fan page strategies and improved customer experiences. This study adds to the literature on social media marketing and offers practical ways for companies to utilize fan pages and brand communities to foster brand love.
本研究探讨粉丝网页对品牌喜爱的影响,以及品牌社群感的中介作用。鉴于社交媒体在品牌管理中的重要性日益增加,本文采用演绎推理的方法,借助已有的理论和新的概念框架,探索关键变量之间的关系。作者提出了一个命题,预测构式之间的联系,并通过中介变量品牌社区感探索粉丝页面对品牌爱的直接和间接影响。该研究强调了粉丝页面在维持消费者品牌关系方面的好处,并为营销人员提供了有价值的见解,以通过有效的粉丝页面策略和改善客户体验来提高公司绩效。本研究补充了社交媒体营销的文献,为企业利用粉丝页面和品牌社区培养品牌爱提供了实用的方法。
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引用次数: 0
Economic security of regions: A prerequisite for diversifying the Azerbaijan economy 区域经济安全:阿塞拜疆经济多样化的先决条件
Pub Date : 2023-09-02 DOI: 10.15549/jeecar.v10i5.1480
Shafa Aliyev, Farid Babayev, Ummuhabiba Galandarova, Galib Gafarli, Tahmina Balajayeva
This article aimed to empirically substantiate the development of priority sectors to improve the economic security of the regions in Azerbaijan to achieve the goals of diversifying the national economy. We calculated an integral indicator of the economic security of areas by combining various socioeconomic development indicators, accounting for their variations from 2005 to 2022. The research established the relationship between the integral indicator of economic security in Azerbaijan's regions and the availability and efficiency of production factors in critical sectors of the economy, including Mining and quarrying, Manufacturing, Construction, Agriculture, forestry and fishing, and Trade. By applying the regression method, we concluded that agriculture and trade play a decisive role in increasing regional economic security in modern conditions. The research highlighted those growing factors: the number of employees, wages, and investments in fixed assets in these sectors, would be instrumental in achieving the adequate diversification of the country's economy.
本文旨在从经验上证实优先部门的发展,以改善阿塞拜疆各地区的经济安全,实现国民经济多样化的目标。综合各地区经济社会发展指标,计算2005 - 2022年各地区经济安全变化的综合指标。这项研究确定了阿塞拜疆各区域经济安全的综合指标与包括采矿和采石、制造业、建筑业、农业、林业和渔业以及贸易在内的关键经济部门生产要素的可得性和效率之间的关系。运用回归分析方法,得出现代条件下农业和贸易对提高区域经济安全具有决定性作用的结论。这项研究强调了这些日益增长的因素:雇员人数、工资和这些部门的固定资产投资将有助于实现该国经济的充分多样化。
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引用次数: 0
Rethinking China: Perceptions from Africa. A survey of Nigeria University students 重新思考中国:来自非洲的看法。对尼日利亚大学生的调查
Pub Date : 2023-09-02 DOI: 10.15549/jeecar.v10i5.1023
Nurettin Can, Sanar Muhyaddin, Ahmet Arabaci, Ibrahim Koncak, Ibrahim Keles
This article studies the sources from which Nigerian university students receive information about China. The awareness of the Nigerian youth about China's initiatives such as 'One Belt One Road' and 'Forum on China-Africa Cooperation' further discloses the perception of the students on the rise of China and its influence on global affairs. In addition, the study reveals how African students perceive China as a trade partner. The results indicate the internet and social media are major sources of awareness. Some students are somewhat aware of the Chinese initiatives, but others have never heard about these initiatives. The students think that China has influence in the World and African affairs and are neutral about the responsible behavior of China as a global power. Students are positive about the Chinese development model and are concerned about the influx of Chinese labor in Nigeria. 
本文研究了尼日利亚大学生获取中国信息的来源。尼日利亚青年对中国“一带一路”、“中非合作论坛”等倡议的认知,进一步揭示了学生对中国崛起及其对全球事务影响的认知。此外,该研究还揭示了非洲学生如何将中国视为贸易伙伴。结果表明,互联网和社交媒体是意识的主要来源。一些学生对中国的倡议多少有所了解,但其他人从未听说过这些倡议。学生们认为中国在世界和非洲事务中具有影响力,对中国作为全球大国的负责任行为持中立态度。学生们对中国的发展模式持积极态度,并对中国劳动力涌入尼日利亚感到担忧。
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引用次数: 0
The effectiveness of Russian import sanction on the international apple trade: Network theory approach 俄罗斯进口制裁对国际苹果贸易的影响:网络理论方法
Pub Date : 2023-09-02 DOI: 10.15549/jeecar.v10i5.1249
Attila Erdőháti-Kiss, Henrietta Janik, András Tóth, Z. Tóth-Naár, Szilvia Erdei-Gally
In August 2014, the Russian Federation imposed counter-sanctions against Western countries imposing restrictions against Russia following its aggression against Ukraine. It is worth examining to what extent the counter-sanctions have transformed the trade network between the countries. This study aims to show the impact of this embargo on apple import on the global trade network due to the Russian response to the Western countries’ measures in 2014. We chose the methodology of network research to examine the changes in trade networks. We analyzed the apple trade network because this was one of the significant fields impacted by the trade restrictions and panic reactions from EU producers imposed on the sanction. This research shows that Russian import was also impacted negatively, but some third countries are quickly becoming the winners of the restrictions. Serbia and Azerbaijan were the clear winners of the sanctions. The research results show that network research methodology is suitable for examining the sanctions’ effects.
2014年8月,俄罗斯联邦对入侵乌克兰后对其实施限制的西方国家实施反制裁。值得研究的是,反制裁在多大程度上改变了两国之间的贸易网络。本研究旨在展示2014年俄罗斯对西方国家措施的回应对苹果进口禁运对全球贸易网络的影响。我们选择了网络研究的方法来考察贸易网络的变化。我们分析了苹果贸易网络,因为这是受到贸易限制和欧盟生产商对制裁的恐慌反应影响的重要领域之一。这项研究表明,俄罗斯的进口也受到了负面影响,但一些第三国正迅速成为这些限制的赢家。塞尔维亚和阿塞拜疆显然是制裁的赢家。研究结果表明,网络研究方法适用于研究制裁的效果。
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引用次数: 1
Credit risk management and effectiveness of credit activities: Evidence from Vietnam 信用风险管理和信用活动的有效性:来自越南的证据
Pub Date : 2023-09-02 DOI: 10.15549/jeecar.v10i5.989
Dat Pham Tien, Kim Quoc Trung Nguyen
The research aims to assess the effects of credit risk management on the effectiveness of credit activities at Vietnamese state-owned commercial banks. Based on the literature review and empirical studies, the aspects of credit risk management practices include four factors proposed in the research model, such as: credit terms, client appraisal, credit risk control, and collection policies. The author implements the descriptive statistical method and linear regression model on SPSS with data from a survey of credit officers from state-owned commercial banks in Vietnam. The findings show that credit term, client appraisal, and credit risk control positively influence loan performance at a 95% confidence interval. The paper also highlights the role of internal control as the mechanism for reducing credit risk and improving the effectiveness of credit activities.
本研究旨在评估信贷风险管理对越南国有商业银行信贷活动有效性的影响。基于文献综述和实证研究,信用风险管理实践方面包括研究模型中提出的信用条件、客户评价、信用风险控制和催收政策四个因素。本文利用对越南国有商业银行信贷员的调查数据,在SPSS软件上运用描述性统计方法和线性回归模型。研究发现,信贷期限、客户评价和信贷风险控制对贷款绩效有95%的正向影响。本文还强调了内部控制作为降低信贷风险和提高信贷活动有效性的机制的作用。
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引用次数: 0
Macroeconomic determinants of non-performing loans: A quantile regression approach evidence from Vietnam's banking system 不良贷款的宏观经济决定因素:越南银行体系的分位数回归方法证据
Pub Date : 2023-09-02 DOI: 10.15549/jeecar.v10i5.1255
Chi Diem Ha Le, Anh Hoang Le
This study investigates the impact of economic growth, inflation, money supply, and real interest rates on non-performing loans (NPLs) in the Vietnamese banking system. To achieve the research objective, we employ Ordinary Least Squares and Quantile regression methods to estimate models with data collected from the World Bank on the Vietnamese banking system for the period 2000-2020. The Ordinary Least Squares estimation results do not find a significant impact of economic growth on NPLs, but Quantile regression estimation results reveal that economic growth has a negative effect on NPLs for the lower quantile groups, with this effect being insignificant for the quantile groups above 0.3. Furthermore, the study's findings indicate that inflation and real interest rates have a negative impact on NPLs across most quantile groups, while the money supply has a negative impact on NPLs only in the medium quantiles (0.4 and 0.5) and high quantile groups (above 0.7). Additionally, we found a stable equilibrium between NPLs and economic growth, inflation, money supply, and real interest rates, with a positive long-term impact of economic growth, inflation, money supply, and real interest rates on NPLs. The research findings propose several policy implications for controlling NPLs in the Vietnamese banking system.
本研究探讨经济成长、通货膨胀、货币供应和实际利率对越南银行系统不良贷款(NPLs)的影响。为了实现研究目标,我们使用普通最小二乘法和分位数回归方法来估计从世界银行收集的2000-2020年期间越南银行体系的数据模型。普通最小二乘估计结果没有发现经济增长对不良贷款的显著影响,但分位数回归估计结果显示,经济增长对不良贷款有负向影响,对于0.3以上的分位数组,这种影响不显著。此外,研究结果表明,通货膨胀和实际利率对大多数分位数组的不良贷款有负面影响,而货币供应仅在中等分位数组(0.4和0.5)和高分位数组(0.7以上)对不良贷款有负面影响。此外,我们发现不良贷款与经济增长、通货膨胀、货币供应和实际利率之间存在稳定的平衡,经济增长、通货膨胀、货币供应和实际利率对不良贷款具有积极的长期影响。研究结果提出了控制越南银行体系不良贷款的几个政策含义。
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引用次数: 0
Regional specialization and diversification of industries in Kazakhstan 哈萨克斯坦的区域专业化和产业多样化
Pub Date : 2023-09-02 DOI: 10.15549/jeecar.v10i5.1096
Gulnaz Alibekova, F. Alzhanova, Zhasym Osmanov, A. Omarov
This research aims to assess the degree of specialization and diversification in the regions of Kazakhstan. The method of calculating the location quotient is used to determine the degree of specialization of the regions. The industrial location quotient for three periods - 2010, 2015, and 2019 - is calculated to observe the dynamics of specialization of industries in the regions. The research identified sustainable, unstable, fading, and emerging. The degree of industrial diversification in the region is determined based on the number of sustainable industries in the region. The categorization of industries according to the dynamics of specialization makes it possible to apply various mechanisms and ways to recover fading industries and support unstable and emerging industries. The research results can be used in designing Kazakhstan's regional industrial and innovation policies.
本研究旨在评估哈萨克斯坦各地区的专业化和多样化程度。利用位置商的计算方法来确定区域的专业化程度。计算了2010年、2015年和2019年三个时期的产业区位商,以观察区域内产业专业化的动态。研究确定了可持续、不稳定、衰退和新兴。区域的产业多样化程度是根据区域内可持续产业的数量来确定的。根据专业化的动态对产业进行分类,可以运用多种机制和方式对衰退产业进行复苏,对不稳定产业和新兴产业进行扶持。研究结果可为哈萨克斯坦区域产业与创新政策的制定提供参考。
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引用次数: 0
Resilience acceleration model of small and medium enterprises through digital transformation 中小企业数字化转型的弹性加速模型
Pub Date : 2023-07-01 DOI: 10.15549/jeecar.v10i4.1355
S. Sulastri, H. Mulyadi, D. Disman, H. Hendrayati, H. Purnomo
This research aims to simulate SMEs' digital transformation approach to improve their commercial toughness in the aftermath of the Covid-19 outbreak. Quantitative research employing the unit analysis of 200 SME proprietors in Bandung, Indonesia, is utilized. The Structural Equation Model (SEM) analyzes data that examines the influence between variables. The outcomes show that 1) the setting for entrepreneurship and digital transformation has an impact on collaboration capabilities, 2) the environment for entrepreneurship and the digital transition has an impact on the ups and downs of digital transformation, 3) digital transformation and collaboration capability influence innovation value, and 4) digital transformation, collaboration capabilities, and innovation value influence the resilience of SMEs. This study established that digital transformation, collaboration capability, and innovation value substantially impact the resilience of SMEs.
本研究旨在模拟中小企业在新冠疫情爆发后的数字化转型方法,以提高其商业韧性。本文采用定量研究方法,对印度尼西亚万隆市200家中小企业经营者进行了单位分析。结构方程模型(SEM)分析检验变量之间影响的数据。结果表明:1)创业环境和数字化转型对协作能力有影响;2)创业环境和数字化转型对数字化转型起伏有影响;3)数字化转型和协作能力对创新价值有影响;4)数字化转型、协作能力和创新价值对中小企业弹性有影响。研究发现,数字化转型、协作能力和创新价值对中小企业的弹性有显著影响。
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引用次数: 1
Animation video design as promotion for nature school as habituation of green lifestyle 动画视频设计作为自然学校的推广,绿色生活方式的习惯
Pub Date : 2023-07-01 DOI: 10.15549/jeecar.v10i4.1361
Y. Ekawardhani, Didi Subandi, Bisma Hikmah Kurniadi
This article explains the creation of an animated video design to promote a nature school. Conducted in two stages, the method used to process data is the promotion mix, in the form of deepening the marketing 7Ps mix model representing: product, price, promotion, place, people, physical evidence, and processes. Need to tell readers what 7 P is about. Meanwhile, the creation of the work uses art-based research for capturing activities in the nature school environment to become an animated video design based on informal education, has a passion for raising students' awareness of green lifestyles. Currently, it is still constrained by the number of participants registered. Meanwhile, the various activities carried out involve the surrounding nature and are directed to produce works and activities for students. The result is an animated video design that is able to provide an overview of the positive activities in school. In conclusion, this video will attract potential applicants to continue becoming students and reinforce a green lifestyle.
这篇文章解释了一个动画视频设计的创作,以促进一个自然学校。处理数据的方法是促销组合,分两个阶段进行,其形式是深化营销7Ps组合模型,代表:产品、价格、促销、地点、人、实物证据和流程。需要告诉读者7p是关于什么的。同时,作品的创作采用以艺术为基础的研究,在自然的学校环境中捕捉活动,成为基于非正式教育的动画视频设计,旨在提高学生对绿色生活方式的认识。目前,它仍然受到注册参与者数量的限制。同时,开展的各种活动涉及到周围的自然环境,并直接为学生制作作品和活动。其结果是一个动画视频设计,能够提供在学校积极活动的概述。综上所述,这个短片将吸引潜在的申请人继续成为学生,并加强绿色生活方式。
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引用次数: 0
A review of business development methods in enterprenuarship 创业学中的商业发展方法综述
Pub Date : 2023-07-01 DOI: 10.15549/jeecar.v10i4.1354
E. S. Soegoto, Agis Abhi Rafdhi, R. Jumansyah, D. Oktafiani, Marwito Wihadi
This research aims to analyze the types of startup business development methods and their relations to entrepreneurship. The research was conducted using exploratory research, which focuses on various types of startup business methods within the scope of entrepreneurship and describes them qualitatively. According to the analysis findings, several business startup development methods are relevant to today's business developments, including lean startup, lean canvas, design thinking, and agile. One of the four approaches, lean startup, is widely employed in establishing new enterprises. Lean startup is a business model in which the client serves as a trial object for the product being created in order to collect immediate feedback and make modifications depending on the demands of the consumer. In conclusion, entrepreneurship facilitated the presence of startup businesses by prioritizing meeting customer needs in accordance with the methods used to maximize business profits.
本研究旨在分析创业企业发展方式的类型及其与创业的关系。本研究采用探索性研究的方式,重点研究创业范畴内的各类创业方式,并对其进行定性描述。根据分析结果,有几种创业开发方法与当今的商业发展相关,包括精益创业、精益画布、设计思维和敏捷。四种方法中的一种,精益创业,被广泛应用于建立新企业。精益创业是一种商业模式,在这种模式中,客户作为正在创建的产品的试验对象,以便收集即时反馈并根据消费者的需求进行修改。总之,企业家精神促进了创业企业的存在,根据企业利润最大化的方法优先满足客户需求。
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引用次数: 1
期刊
Journal of Eastern European and Central Asian Research (JEECAR)
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