Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6303
Dr. Munyaradzi Chikove
The purpose of this study is to establish the effect of training and development on employee attraction and retention in the mining sector in Zimbabwe. The mining industry in Zimbabwe has been extensively affected by the loss of key personnel in key areas such as engineering, metallurgy and geology among others. The loss of such vital employees in the mining sector has had a negative impact on output and consequently loss of the much-needed revenue to the Zimbabwean economy. It is against this background that there is need to establish the establish the effect of training and development on employee attraction and retention in the mining sector. The quantitative method research was employed in this study. An interview guide was used to collect data during consultative meetings and semi-structured interview platforms. The purposive sampling technique was employed in this study. The main findings were poor employee motivation due to the failure to train and develop personnel but poor leadership style being employed, lack of employee ascension to higher levels within the organisation. This study recommends that managers in the Zimbabwe mining sector should strive to train their employees so that their skills remain current as well as developing employees in a bid to expose them to perform additional duties and assume positions of importance in the organisational hierarchy.
{"title":"The Effect of Training and Development on Employee Attraction and Retention in the Gold Mining Sector in Zimbabwe","authors":"Dr. Munyaradzi Chikove","doi":"10.37502/ijsmr.2023.6303","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6303","url":null,"abstract":"The purpose of this study is to establish the effect of training and development on employee attraction and retention in the mining sector in Zimbabwe. The mining industry in Zimbabwe has been extensively affected by the loss of key personnel in key areas such as engineering, metallurgy and geology among others. The loss of such vital employees in the mining sector has had a negative impact on output and consequently loss of the much-needed revenue to the Zimbabwean economy. It is against this background that there is need to establish the establish the effect of training and development on employee attraction and retention in the mining sector. The quantitative method research was employed in this study. An interview guide was used to collect data during consultative meetings and semi-structured interview platforms. The purposive sampling technique was employed in this study. The main findings were poor employee motivation due to the failure to train and develop personnel but poor leadership style being employed, lack of employee ascension to higher levels within the organisation. This study recommends that managers in the Zimbabwe mining sector should strive to train their employees so that their skills remain current as well as developing employees in a bid to expose them to perform additional duties and assume positions of importance in the organisational hierarchy.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"141 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90597389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6402
Mohammad Mohsin Salim Ba Uwain, Azman, Hasline
Employees are the backbone of any company and a strategic weapon in competitive business. The objective of this research (1) to investigate the relationship between training management and (a) trainee motivation to learn, (b) trainee motivation to transfer (2) to examine the relationship between (a) trainee motivation to learn, (b) trainee motivation to transfer and training outcomes (3) to evaluate the relationship between trainee motivation to learn and trainee motivation to transfer (4) to assess the relationship between (a) training communication, (b) training support, (c) training assignment and training outcomes (5) to investigate the mediating role of motivation to learn and motivation to transfer mediate the relationship between training management and training outcomes. The target of respondent of this paper is employees who are currently working on construction sector in Oman.
{"title":"The Training Management and Training Outcomes in Construction Industry: A Review","authors":"Mohammad Mohsin Salim Ba Uwain, Azman, Hasline","doi":"10.37502/ijsmr.2023.6402","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6402","url":null,"abstract":"Employees are the backbone of any company and a strategic weapon in competitive business. The objective of this research (1) to investigate the relationship between training management and (a) trainee motivation to learn, (b) trainee motivation to transfer (2) to examine the relationship between (a) trainee motivation to learn, (b) trainee motivation to transfer and training outcomes (3) to evaluate the relationship between trainee motivation to learn and trainee motivation to transfer (4) to assess the relationship between (a) training communication, (b) training support, (c) training assignment and training outcomes (5) to investigate the mediating role of motivation to learn and motivation to transfer mediate the relationship between training management and training outcomes. The target of respondent of this paper is employees who are currently working on construction sector in Oman.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89968252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6308
Muhammad Purkan, Said Musnadi, A. Sakir
This research aims to test the Organizational Citizenship Behavior (OCB) in Mediating Personality, Organizational Culture, and Organizational Commitment effect on Employee Performance. In this study, the population was all Human Capital Management System (HCMS) 46 employees at PT. PLN Aceh Regional Main Unit (PLN Aceh), with a total of 199 employees. Data were tested thru Structural Modeling (SEM) technique. The result concludes that in the HCMS 46-unit employees of PLN Aceh, Personality affects OCB, Culture affects OCB, commitment affects OCB, Personality affects Performance, Culture affects Performance, Commitment affects Performance, OCB affects Performance, Personality affects Performance Thru OCB, Culture affects Performance Thru OCB, and Commitment affects Performance Thru OCB. The findings in the model test also prove that OCB is verified as a partial mediator, especially for the H8, H9, and H10 models. So, these findings explain that the model for increasing employee performance in HCMS 46 of PLN Aceh is a function of improving Personality to make it better, adjusting culture, strengthening commitment, and implementing OCB well.
本研究旨在检验组织公民行为在人格、组织文化和组织承诺对员工绩效的中介作用。本研究对象为PT. PLN Aceh Regional Main Unit (PLN Aceh)人力资本管理系统(HCMS) 46名员工，共199名员工。数据通过结构建模(SEM)技术进行测试。结果表明:在亚齐省PLN公司HCMS 46单位员工中，人格影响组织行为、文化影响组织行为、承诺影响组织行为、人格影响绩效、文化影响绩效、承诺影响组织行为、组织行为影响绩效、人格通过组织行为影响绩效、文化通过组织行为影响绩效、承诺通过组织行为影响绩效。模型检验的结果也证明了OCB是部分中介，特别是在H8、H9和H10模型中。因此，这些研究结果解释了亚齐省第46医疗服务中心提升员工绩效的模型是一个改善人格、调整文化、加强承诺和实施组织公民行为的功能。
{"title":"Analysis of The Influence of Organizational Citizenship Behavior in Mediating Personality, Organizational Culture, and Organizational Commitment on Employee Performance of Human Capital Management System (HCMS) 46 of PT. PLN (Persero) Aceh Regional Main Unit","authors":"Muhammad Purkan, Said Musnadi, A. Sakir","doi":"10.37502/ijsmr.2023.6308","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6308","url":null,"abstract":"This research aims to test the Organizational Citizenship Behavior (OCB) in Mediating Personality, Organizational Culture, and Organizational Commitment effect on Employee Performance. In this study, the population was all Human Capital Management System (HCMS) 46 employees at PT. PLN Aceh Regional Main Unit (PLN Aceh), with a total of 199 employees. Data were tested thru Structural Modeling (SEM) technique. The result concludes that in the HCMS 46-unit employees of PLN Aceh, Personality affects OCB, Culture affects OCB, commitment affects OCB, Personality affects Performance, Culture affects Performance, Commitment affects Performance, OCB affects Performance, Personality affects Performance Thru OCB, Culture affects Performance Thru OCB, and Commitment affects Performance Thru OCB. The findings in the model test also prove that OCB is verified as a partial mediator, especially for the H8, H9, and H10 models. So, these findings explain that the model for increasing employee performance in HCMS 46 of PLN Aceh is a function of improving Personality to make it better, adjusting culture, strengthening commitment, and implementing OCB well.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90784448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6603
Jerome Arban, Vincent Domdom, John Vincent Aliazas, Roger Gimpaya
This study aimed to assess the competency of physical education teachers and its influence on the cognitive learning of students. The research involved 80 junior high school students from two integrated high schools in the province of Laguna. The results indicated that physical education teachers exhibited a high level of perceived knowledge, skills, and professional value positions. Similarly, the students' cognitive abilities in terms of comprehension, memory, and application were found to be highly satisfactory. Furthermore, the analysis using Pearson correlation revealed significant relationships between different variables. Specifically, knowledge and skills were significantly correlated with memory, indicating that the level of knowledge and skills possessed by physical education teachers had a positive impact on students' memory abilities. Additionally, the findings showed a significant correlation between memory and professional value positions, suggesting that students' memory performance was influenced by the professional values demonstrated by their physical education teachers. These findings highlight the importance of competent physical education teachers in enhancing students' cognitive learning. The results suggest that teachers who possess extensive knowledge and skills in physical education can positively influence students' memory abilities, which are crucial for effective cognitive learning. Moreover, the study emphasizes the significance of professional values among physical education teachers, as they can contribute to the development of students' memory skills. These findings can serve as a foundation for future research and can also guide educational institutions and policymakers in designing effective training programs for physical education teachers to improve their competencies and ultimately enhance students' cognitive learning outcomes.
{"title":"Competency Assessment of Physical Education Teachers and its Influence on Students’ Cognitive Learning","authors":"Jerome Arban, Vincent Domdom, John Vincent Aliazas, Roger Gimpaya","doi":"10.37502/ijsmr.2023.6603","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6603","url":null,"abstract":"This study aimed to assess the competency of physical education teachers and its influence on the cognitive learning of students. The research involved 80 junior high school students from two integrated high schools in the province of Laguna. The results indicated that physical education teachers exhibited a high level of perceived knowledge, skills, and professional value positions. Similarly, the students' cognitive abilities in terms of comprehension, memory, and application were found to be highly satisfactory. Furthermore, the analysis using Pearson correlation revealed significant relationships between different variables. Specifically, knowledge and skills were significantly correlated with memory, indicating that the level of knowledge and skills possessed by physical education teachers had a positive impact on students' memory abilities. Additionally, the findings showed a significant correlation between memory and professional value positions, suggesting that students' memory performance was influenced by the professional values demonstrated by their physical education teachers. These findings highlight the importance of competent physical education teachers in enhancing students' cognitive learning. The results suggest that teachers who possess extensive knowledge and skills in physical education can positively influence students' memory abilities, which are crucial for effective cognitive learning. Moreover, the study emphasizes the significance of professional values among physical education teachers, as they can contribute to the development of students' memory skills. These findings can serve as a foundation for future research and can also guide educational institutions and policymakers in designing effective training programs for physical education teachers to improve their competencies and ultimately enhance students' cognitive learning outcomes.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"412 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84883542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6408
Imran Mahdani, T. R. Ilhamsyah Putra
This study examines the apparatus competence, compensation, and organizational commitment influence on village performance through village apparatus performance (study in villages in Aceh Tengah district). The population was all village apparatus from 14 sub-districts consisting of 295 villages. The village apparatus in this research consisted of 3 (three) people, namely: Banta, the village secretariat, and the regional apparatus. So, the total population was 885 people (295 villages x 3 people). The research sample was a part of the village apparatus in each village in Aceh Tengah District. The sample was taken based on Probability Random Sampling with the Simple Random Sampling technique so that a research sample of 275 people was obtained. Data were analyzed using the SEM-AMOS, and also Sobel calculator. The analysis concluded that the apparatus competence significantly affected village apparatus performance; compensation significantly affected village apparatus performance; organizational commitment significantly affected village apparatus performance; village apparatus performance significantly affected village performance; apparatus competence significantly affected village performance; compensation significantly affected village performance; organizational commitment significantly affected village performance; village apparatus performance mediated the apparatus competence influence on village performance; village apparatus performance mediated the compensation influence on village performance; and village apparatus performance mediated the organizational commitment influence on village performance. It was also found that village apparatus performance also functioned as a partial mediator for the apparatus competence path influencing village performance, and as a full mediator for the compensation path influencing village performance and the commitment path influencing village performance. Thus, the results of this research as a whole prove that the model for improving village performance in Aceh Tengah District is a function of increasing apparatus competence, and adjusting compensation so that it can support village apparatus performance.
{"title":"The Influence of Apparatus Competence, Compensation, And Organizational Commitment on Village Performance Through Village Apparatus Performance (Study in Villages of Aceh Tengah District)","authors":"Imran Mahdani, T. R. Ilhamsyah Putra","doi":"10.37502/ijsmr.2023.6408","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6408","url":null,"abstract":"This study examines the apparatus competence, compensation, and organizational commitment influence on village performance through village apparatus performance (study in villages in Aceh Tengah district). The population was all village apparatus from 14 sub-districts consisting of 295 villages. The village apparatus in this research consisted of 3 (three) people, namely: Banta, the village secretariat, and the regional apparatus. So, the total population was 885 people (295 villages x 3 people). The research sample was a part of the village apparatus in each village in Aceh Tengah District. The sample was taken based on Probability Random Sampling with the Simple Random Sampling technique so that a research sample of 275 people was obtained. Data were analyzed using the SEM-AMOS, and also Sobel calculator. The analysis concluded that the apparatus competence significantly affected village apparatus performance; compensation significantly affected village apparatus performance; organizational commitment significantly affected village apparatus performance; village apparatus performance significantly affected village performance; apparatus competence significantly affected village performance; compensation significantly affected village performance; organizational commitment significantly affected village performance; village apparatus performance mediated the apparatus competence influence on village performance; village apparatus performance mediated the compensation influence on village performance; and village apparatus performance mediated the organizational commitment influence on village performance. It was also found that village apparatus performance also functioned as a partial mediator for the apparatus competence path influencing village performance, and as a full mediator for the compensation path influencing village performance and the commitment path influencing village performance. Thus, the results of this research as a whole prove that the model for improving village performance in Aceh Tengah District is a function of increasing apparatus competence, and adjusting compensation so that it can support village apparatus performance.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"72 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84938649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6607
Hisham Noori Hussain, Tariq Tawfeeq Yousif Alabdullah, E. Ahmed, Kanaan Abdulkarim M. Jamal
To acquire a competitive edge in today's dynamic economic environment, organizations must alter their digital marketing strategies. This study examines the idea of digital marketing transformation and how it helps businesses succeed in the contemporary marketplace. This essay's goal is to offer a thorough analysis of the transformation of digital marketing and how it affects gaining a competitive edge. The research technique entails a thorough examination of the most recent technology developments in digital marketing, such as artificial intelligence, machine learning, big data analytics, marketing automation, and customer relationship management systems. In order to provide empirical support and useful insights into effective implementation tactics, real-world case studies are also examined. The results emphasize the significance of creating solid digital marketing plans that cover a variety of digital platforms. The use of data-driven insights for decision-making, the use of agile methodologies for adaptability and flexibility, and financial investments in the development of digital skills are all advocated for businesses. In addition, the study highlights the pressing issues that businesses must deal with in order to undertake digital marketing transformation successfully and realize its full potential, including data privacy, channel integration, and cultural change. This study adds to the corpus of knowledge by giving organizations starting their road toward digital marketing transformation useful insights and direction. It also clarifies the prospective effects of cutting-edge technology on digital marketing and companies, including blockchain, augmented reality, and virtual reality. In summary, this research paper lays the groundwork for a thorough investigation of the change in digital marketing and how it helps businesses acquire a competitive edge. Organizations may successfully navigate the digital terrain, improve consumer experiences, and promote sustainable growth in the contemporary marketplace by utilizing technology and implementing cutting-edge methods.
{"title":"Implementing Technology for Competitive Advantage in Digital Marketing","authors":"Hisham Noori Hussain, Tariq Tawfeeq Yousif Alabdullah, E. Ahmed, Kanaan Abdulkarim M. Jamal","doi":"10.37502/ijsmr.2023.6607","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6607","url":null,"abstract":"To acquire a competitive edge in today's dynamic economic environment, organizations must alter their digital marketing strategies. This study examines the idea of digital marketing transformation and how it helps businesses succeed in the contemporary marketplace. This essay's goal is to offer a thorough analysis of the transformation of digital marketing and how it affects gaining a competitive edge. The research technique entails a thorough examination of the most recent technology developments in digital marketing, such as artificial intelligence, machine learning, big data analytics, marketing automation, and customer relationship management systems. In order to provide empirical support and useful insights into effective implementation tactics, real-world case studies are also examined. The results emphasize the significance of creating solid digital marketing plans that cover a variety of digital platforms. The use of data-driven insights for decision-making, the use of agile methodologies for adaptability and flexibility, and financial investments in the development of digital skills are all advocated for businesses. In addition, the study highlights the pressing issues that businesses must deal with in order to undertake digital marketing transformation successfully and realize its full potential, including data privacy, channel integration, and cultural change. This study adds to the corpus of knowledge by giving organizations starting their road toward digital marketing transformation useful insights and direction. It also clarifies the prospective effects of cutting-edge technology on digital marketing and companies, including blockchain, augmented reality, and virtual reality. In summary, this research paper lays the groundwork for a thorough investigation of the change in digital marketing and how it helps businesses acquire a competitive edge. Organizations may successfully navigate the digital terrain, improve consumer experiences, and promote sustainable growth in the contemporary marketplace by utilizing technology and implementing cutting-edge methods.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"191 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88120062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6513
Jocelyn Madrideo
This study aimed to assess a researcher-developed module in Dressmaking by evaluating its usability, adaptability, generalizability, and content validity. The research followed a descriptive-developmental approach and collected data through a questionnaire. Descriptive statistics, such as mean and standard deviation, were used to analyze the assessment data. Additionally, ANOVA was employed to determine if there were significant differences in the assessment between groups of respondents. The findings of the study revealed that the respondents were highly satisfied with all aspects of the module, including its external and internal features. The assessment of the module's usability, adaptability, generalizability, and overall features received an "extremely satisfied" rating from the participants. Furthermore, there were no significant differences in the assessment of the module among different groups of respondents, which included Tech-Voc. Faculty, Technology and Livelihood Education (TLE) students, and laboratory high school students. These results indicate that the developed module in dressmaking is deemed acceptable by various groups of participants and has the potential to be an effective instructional material for teaching Dressmaking among TLE students. The study suggests that further research should consider conducting pilot tests of the module to validate its effectiveness. By doing so, educators and curriculum developers can gather more evidence on the module's efficacy and make any necessary adjustments. In conclusion, this study contributes to the field of Dressmaking education by providing an assessment of a researcher-developed module. The positive evaluation from participants and the absence of significant differences among different groups of respondents support the module's potential as an instructional resource. Further research can build upon these findings to strengthen the evidence base and facilitate the integration of the module into Dressmaking curricula.
{"title":"Dressmaking Module as Supplementary Instructional Material for K To 12 Technology and Livelihood Education: An Assessment","authors":"Jocelyn Madrideo","doi":"10.37502/ijsmr.2023.6513","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6513","url":null,"abstract":"This study aimed to assess a researcher-developed module in Dressmaking by evaluating its usability, adaptability, generalizability, and content validity. The research followed a descriptive-developmental approach and collected data through a questionnaire. Descriptive statistics, such as mean and standard deviation, were used to analyze the assessment data. Additionally, ANOVA was employed to determine if there were significant differences in the assessment between groups of respondents. The findings of the study revealed that the respondents were highly satisfied with all aspects of the module, including its external and internal features. The assessment of the module's usability, adaptability, generalizability, and overall features received an \"extremely satisfied\" rating from the participants. Furthermore, there were no significant differences in the assessment of the module among different groups of respondents, which included Tech-Voc. Faculty, Technology and Livelihood Education (TLE) students, and laboratory high school students. These results indicate that the developed module in dressmaking is deemed acceptable by various groups of participants and has the potential to be an effective instructional material for teaching Dressmaking among TLE students. The study suggests that further research should consider conducting pilot tests of the module to validate its effectiveness. By doing so, educators and curriculum developers can gather more evidence on the module's efficacy and make any necessary adjustments. In conclusion, this study contributes to the field of Dressmaking education by providing an assessment of a researcher-developed module. The positive evaluation from participants and the absence of significant differences among different groups of respondents support the module's potential as an instructional resource. Further research can build upon these findings to strengthen the evidence base and facilitate the integration of the module into Dressmaking curricula.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"73 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86261940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6803
Nugzar Todua, Giorgi Robakidze
The paper shows the role of product (brand) placement as a special way of reaching customers in modern marketing activities. Acceptance of product placement, awareness of the placed brand, brand attitude, and purchase intention are thought to be the four key factors (variables) affecting product placement in this article. In order to determine the relationship between the named variables, marketing research was conducted, on the basis of which the respondents' opinions regarding traditional advertising and product placement were identified. It has been demonstrated that traditional advertising loses its potency over time, and that's why product placement is now preferred in the Georgian market over traditional advertising. Using regression analysis, statistically significant values were obtained, which reflect the relationship between the acceptance of product placement and awareness of the placed brand, as well as the impact of the mentioned variables on the attitude towards brands. The article further examines how product placement influences Georgian consumer’s attitudes towards brands and thereby impacts their purchase intensions.
{"title":"The Impact of Product Placement on Consumer Behaviour (Case of Georgia)","authors":"Nugzar Todua, Giorgi Robakidze","doi":"10.37502/ijsmr.2023.6803","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6803","url":null,"abstract":"The paper shows the role of product (brand) placement as a special way of reaching customers in modern marketing activities. Acceptance of product placement, awareness of the placed brand, brand attitude, and purchase intention are thought to be the four key factors (variables) affecting product placement in this article. In order to determine the relationship between the named variables, marketing research was conducted, on the basis of which the respondents' opinions regarding traditional advertising and product placement were identified. It has been demonstrated that traditional advertising loses its potency over time, and that's why product placement is now preferred in the Georgian market over traditional advertising. Using regression analysis, statistically significant values were obtained, which reflect the relationship between the acceptance of product placement and awareness of the placed brand, as well as the impact of the mentioned variables on the attitude towards brands. The article further examines how product placement influences Georgian consumer’s attitudes towards brands and thereby impacts their purchase intensions.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83634162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6911
Mohammed Almashhadani, Hasan Ahmed Almashhadani
Sustainability reporting has emerged as a critical tool for modern businesses, serving not only as a window into their environmental and social responsibilities but also as a catalyst for performance improvement and long-term sustainability. This paper embarks on a rigorous journey through the academic landscape, focusing on two vital dimensions: board features and disclosure within sustainability reporting. Our objective is twofold: firstly, to illuminate the intricate concept of materiality within sustainability reporting, and secondly, to present a novel governance-centric framework that offers fresh insights, implications, and a significant contribution to the field. Drawing inspiration from stakeholder theory and the resource-based view theory, our framework transcends the conventional boundaries of sustainability reporting. By scrutinizing the intersections of governance, board features, and disclosure, this research not only sheds light on previously unexplored areas but also provides a roadmap for companies to enhance their performance while solidifying their commitment to sustainability. The implications of our findings extend beyond the theoretical realm, offering actionable guidance for companies seeking to embrace sustainability reporting as a driver of progress. In a world where sustainability is no longer a choice but an imperative, our study offers a timely and robust foundation for future research endeavors and practical applications, ultimately contributing to a more sustainable and responsible business landscape.
{"title":"The Impact of Sustainability Reports to Enhance Company Performance and its Sustainability","authors":"Mohammed Almashhadani, Hasan Ahmed Almashhadani","doi":"10.37502/ijsmr.2023.6911","DOIUrl":"https://doi.org/10.37502/ijsmr.2023.6911","url":null,"abstract":"Sustainability reporting has emerged as a critical tool for modern businesses, serving not only as a window into their environmental and social responsibilities but also as a catalyst for performance improvement and long-term sustainability. This paper embarks on a rigorous journey through the academic landscape, focusing on two vital dimensions: board features and disclosure within sustainability reporting. Our objective is twofold: firstly, to illuminate the intricate concept of materiality within sustainability reporting, and secondly, to present a novel governance-centric framework that offers fresh insights, implications, and a significant contribution to the field. Drawing inspiration from stakeholder theory and the resource-based view theory, our framework transcends the conventional boundaries of sustainability reporting. By scrutinizing the intersections of governance, board features, and disclosure, this research not only sheds light on previously unexplored areas but also provides a roadmap for companies to enhance their performance while solidifying their commitment to sustainability. The implications of our findings extend beyond the theoretical realm, offering actionable guidance for companies seeking to embrace sustainability reporting as a driver of progress. In a world where sustainability is no longer a choice but an imperative, our study offers a timely and robust foundation for future research endeavors and practical applications, ultimately contributing to a more sustainable and responsible business landscape.","PeriodicalId":14213,"journal":{"name":"International Journal of Scientific and Management Research","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135401852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.37502/ijsmr.2023.6914
Zinah Najem Abd Ali
This paper discussed the market emergence in the Middle and East generally and Lebanon specifically. We first consider the main components of market emergence in Lebanon, including the size, depth, activity, and transparency of the market, and proceed to a descriptive analysis. Aggregating these observations into four bootstrapped indexes, we analyze the factors leading to market emergence with a probity model. We find that market size and activity seem to affect market emergence, whereas pricing and transparency do not. Finally, decomposing country-level probabilities and implementing a cluster analysis suggest that the average process of market emergence is more pronounced in the Lebanon region than it is in other emerging areas, such as Latin America and Eastern Europe. Overall, the results suggest that the Lebanon capital markets may attract more capital flows in the future. However, the markets are still heterogeneous: Whereas Turkey, Jordan, and Egypt are moving closer to the standards of developed countries, Lebanon, Tunisia, and Morocco can still be viewed as frontier markets.
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