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Linguistic Characteristics in English Food Advertising Slogans 英语食品广告语的语言特征
Pub Date : 2023-02-28 DOI: 10.36346/sarjall.2023.v05i01.003
Ha Thi Mai Thanh
This study investigates the linguistic features of 50 American English food advertising slogans. An analysis of the words in these slogans will highlight the distinctive features of the term use and its impact on the customers. The result of the study will contribute more data on the language of advertising slogans and clarifies the linguistic characteristics of American English to help advertisers have more information to create exciting advertising slogans and achieve optimal performance.
本研究考察了50条美式英语食品广告语的语言特点。对这些广告语中的词语进行分析,可以突出这些词语的使用特点及其对顾客的影响。研究结果将为广告语的语言提供更多的数据,阐明美式英语的语言特征,帮助广告主掌握更多的信息来创作令人兴奋的广告语,达到最佳效果。
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引用次数: 0
A Survey on the uses of Mobile Phones in Facilitating English Learning for Students at Transport and Communications University in Ho Chi Minh City 对胡志明市交通大学学生使用手机促进英语学习的调查
Pub Date : 2023-02-28 DOI: 10.36346/sarjall.2023.v05i01.004
T. T. Loan
With the development of modern technology and high education, the mobile phone is not only an essential piece of equipment to use in life but also becomes an ideal tool for students to improve their knowledge, so it cannot be denied that students can use mobile phones to improve their English effectively. Therefore, mobile-assisted language learning is considered a new multidisciplinary field of educational technology. We hope that the results of this study could serve as the basis for other researchers to do research on the effects of mobile phones when improving English in an academic environment and provide people who have an interest in this topic with the relationship between students and the necessity of using mobile phones to support learning in classes, especially in English. This study could be helpful for teachers to pay more attention to developing a new way to bring knowledge to their students instead of focusing mainly on the old method like books, boards or fundamental theories.
随着现代科技和高等教育的发展,手机不仅是生活中必不可少的设备,而且成为学生提高知识的理想工具,因此不可否认,学生可以使用手机有效地提高英语水平。因此,移动辅助语言学习被认为是一个新的多学科教育技术领域。我们希望本研究的结果可以为其他研究者在学术环境中研究手机对英语提高的影响提供依据,并为对此话题感兴趣的人提供学生之间的关系以及使用手机支持课堂学习,特别是英语学习的必要性。这项研究可以帮助教师更多地关注开发一种新的方式来给学生带来知识,而不是主要集中在书本、黑板或基础理论等旧方法上。
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引用次数: 0
Impact of English Proficiency on National Prosperity: Comparative Study on the Outer Circle and the Expanding Circle 英语水平对国家繁荣的影响:外圈与外延圈的比较研究
Pub Date : 2023-02-18 DOI: 10.36346/sarjall.2023.v05i01.002
S. Ozaki
English has become an international language, with a large number of governments promoting its study for national prosperity and economic development. However, there have been only a few empirical studies concerning the impact of English proficiency on the economic development of countries. These studies utilize economic development indicators such as GDP, GDP per capita, as well as GDI. They also adopt various English proficiency indicators: average TOEFL scores, average EF Standard English Test scores, and a comparison of the Outer Circle and the Expanding Circle. They focus on the influence of English proficiency on economic development and foreign trade, but not on prosperity, which consists of some elements other than these. Furthermore, results in this field significantly change depending on the types of indicators. Therefore, further research is necessary with various indicators to draw a more complete picture. This study adopts the Legatum Prosperity Index as a prosperity measurement and compares the Expanding Circle and the Outer Circle with a t-test. The result shows that the former is superior to the later. The study further investigates the situation in Asia and Africa, since these regions have a significant number of Outer-Circle countries. The research outcome indicates that there is no significant statistical difference between the two circles. These results suggest that having a large number of people who have high English proficiency does not always lead nations to prosperity.
英语已经成为一门国际语言,为了国家的繁荣和经济的发展,许多政府都在推动英语的学习。然而,关于英语水平对各国经济发展影响的实证研究却很少。这些研究利用了国内生产总值、人均国内生产总值以及国内生产总值等经济发展指标。他们还采用了各种英语水平指标:托福平均成绩,EF标准英语考试平均成绩,以及外圈和扩展圈的比较。他们关注的是英语水平对经济发展和对外贸易的影响,而不是对繁荣的影响,繁荣由其他一些因素组成。此外,这一领域的结果因指标类型的不同而有很大变化。因此,有必要进一步研究各种指标,以绘制更完整的图景。本研究采用列格坦繁荣指数作为衡量繁荣程度的指标,采用t检验对外圈和外圈进行比较。结果表明,前者优于后者。这项研究进一步调查了亚洲和非洲的情况,因为这些区域有相当数量的外圈国家。研究结果表明,两个圆之间没有显著的统计差异。这些结果表明,拥有大量英语熟练程度高的人并不一定会使国家繁荣。
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引用次数: 0
Evaluation of Language Disordered Children with Dyslexia and Teachers’ Awareness in Port Harcourt City 哈考特港市语言障碍儿童阅读障碍及教师认知评价
Pub Date : 2023-01-23 DOI: 10.36346/sarjall.2023.v05i01.001
Genevive C. Osuji, Shirley Yul-Ifode
Dyslexia is a disorder that impacts a child negatively and, as such, should not be overlooked when it manifests in a child. As a reading and writing disorder, it always gives concern to parents whenever a child who has attained speaking and writing ages is not able to read or write as he/she ought to. Therefore, the main focus of this work is to evaluate the language disordered children with dyslexia with the view to ascertain the teachers’ levels of awareness of this disorder in Port Harcourt city. This work adopted the descriptive survey protocol, and data was got from ’THE CHILD” Special School, Kaduna street, D-line Port Harcourt. It is worthy of note from the data obtained in this investigation, that the teachers were obviously ignorant of what dyslexia means, and so it can be concluded that their levels of awareness of this disorder is very low. The low awareness of this condition makes it so difficult for both the teacher and the affected child to cope well with each other. This is more prominent when the child is enrolled in a mainstream school, because teachers in such schools lack competence in the various special ways to handle the children with the disorder.
阅读障碍是一种对儿童产生负面影响的疾病,因此,当它在儿童身上表现出来时,不应该被忽视。作为一种阅读和写作障碍,每当达到说话和写作年龄的孩子不能像他/她应该的那样阅读或写作时,它总是引起父母的关注。因此,本研究的主要重点是评估哈考特港市语言障碍儿童的阅读障碍,以确定教师对这种障碍的认识水平。这项工作采用了描述性调查协议,数据来自d线哈科特港卡杜纳街的“the CHILD”特殊学校。值得注意的是,从本调查中获得的数据来看,教师显然不知道阅读障碍的含义,因此可以得出结论,他们对这种障碍的认识水平非常低。对这种情况的认识不足使得老师和受影响的孩子很难很好地相处。当孩子就读于主流学校时,这一点更为突出,因为这些学校的老师缺乏各种特殊方法来处理患有这种障碍的孩子的能力。
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引用次数: 0
Lexical Features in Food Advertising Slogans in American English and Vietnamese 美式英语和越南语食品广告语的词汇特征
Pub Date : 2022-12-08 DOI: 10.36346/sarjall.2022.v04i05.003
Thai Thi Xuan Ha, Nguyen Kim Vu Bao
This study aims to investigate the lexical features of American English and Vietnamese food advertisements. In particular, the study focuses on analyzing and describing the lexical features of American English and Vietnamese food advertisements. Moreover, the article gives an analysis of the language of advertising from the linguistic point of view and lexical features of food advertising in 100 slogans in American English and Vietnamese. The advertising slogans chosen for the analysis on a random basis were divided into many different groups with a focus on word classification and lexical elements. The result of the study will contribute to enhancing the understanding of the advertising language aspect, helping advertisers in Vietnam create a highly effective advertisement that has positive effects on advertising viewers.
本研究旨在探讨美式英语和越南食品广告的词汇特点。本研究着重分析和描述了美式英语和越南食品广告的词汇特点。此外,本文还从美国英语和越南语100条广告语中的食品广告的语言学角度和词汇特征对广告语言进行了分析。随机选取广告语进行分析,将广告语分成不同的组,重点关注词的分类和词汇元素。研究结果将有助于增进对广告语言方面的理解,帮助越南广告主制作出对广告观众有积极影响的高效广告。
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引用次数: 0
Treatment of Pragmatic Information in the Chinese-English Dictionary 汉英词典中语用信息的处理
Pub Date : 2022-12-02 DOI: 10.36346/sarjall.2022.v04i05.002
L. Xia
The study aims to investigate the pragmatic information in Chinese-English dictionaries. A general survey was made to examine the status quo of the pragmatic information in the existing Chinese-English dictionaries. It was found that all large- and medium-sized dictionaries under investigation provided some pragmatic information. However, these dictionaries only provided the pragmatic information about the Chinese headword but not the English equivalent. The author argues that since the target users of these dictionaries are Chinese EFL learners, they should state clearly the pragmatic differences between the headword in the source language and the equivalent in the target language. Moreover, the cultural notes provided should be focused on the English equivalents instead.
本研究旨在探讨汉英词典中的语用信息。对现有汉英词典中语用信息的现状进行了调查。调查发现,所有大中型词典都提供了一定的语用信息。然而,这些词典只提供了汉语词首词的语用信息,而没有提供英语词首词的语用信息。作者认为,由于这些词典的目标用户是中国的英语学习者,他们应该清楚地说明源语标题与目的语对等词的语用差异。此外,提供的文化注释应侧重于英语对等物。
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引用次数: 0
The Factors Having Influence on Learning Listening Skill in TOEIC- A View from Readability in A Case Study 托业听力学习的影响因素——从可读性角度看个案研究
Pub Date : 2022-11-24 DOI: 10.36346/sarjall.2022.v04i05.001
Diep Thi N. Nguyen, V. Tran, T. Phan, L. Phượng
This paper discusses the factors having influences on learning listening skill in a case study non-English majored student at Saigon Techology University (STU), Vietnam. Five main factors, including 18 elements, were identified: texts, listeners, speakers, tasks, and environment. The data were collected through questionnaire, including multiple choice questions and open questions, from 319 students. The results show that the texts and the listeners are 2 factors having close relation and influence each other with different rankings of different features; interesting, “physical and psychological states” is not the important element in this case. Based on statistical results, from a view of readability, the paper deeply analyzes these features to find the solutions in designing course syllabus, selecting materials, proposing teaching methods and improving the listening learning environment to meet the learning outcome; especially, achieving the outcome standard “B1”, shown the scale by the international TOEIC test, being trained at the school.
本文以越南西贡理工大学非英语专业学生为研究对象,探讨影响听力学习的因素。研究确定了五个主要因素,包括18个要素:文本、听众、说话者、任务和环境。数据通过问卷调查的方式收集,问卷包括多项选择题和开放性问题,对象为319名学生。结果表明:语篇与听者是两个关系密切、相互影响的因素,不同特征的排名不同;有趣的是,“生理和心理状态”在这种情况下并不是重要的因素。在统计结果的基础上,从可读性的角度对这些特点进行深入分析,找出在课程大纲设计、教材选择、教学方法提出、改善听力学习环境等方面满足学习效果的解决方案;特别是,在学校接受培训,达到国际托业考试的成绩标准“B1”。
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引用次数: 0
The Use of ICT for the Teaching and Learning of English as a Second Language in Nigeria: The "What", "Why", and "How" 信息通信技术在尼日利亚作为第二语言的英语教学中的应用:“什么”、“为什么”和“如何”
Pub Date : 2022-10-30 DOI: 10.36346/sarjall.2022.v04i04.004
Saidu Yahaya Ojoo
In language teaching, the use of computers has been on since before the coming of the internet. Later computer assisted language learning (CALL) developed and concerned itself with the pedagogical applications of the technology. Information Communication Technology (IT) which is an offshoot of science through its internet and computer-mediated communication (CMC) has gone beyond science to broaden the lexical inventories of the English language. It is against this backdrop that this paper tends to conduct a study on computer-mediated communication with a focus on the teaching and learning of the English language in Nigeria. The study aims to bring to the fore the issues and challenges associated with this new normal. The study also examines the benefits associated with the use of this technology in the teaching and learning of the English language. The study also employs Direct Participatory Observation and a questionnaire as means of gathering data for the research. Famous Mclunnham’s Technological Determinism Theory was employed as the theoretical framework of analysis. On the whole, the paper discovered among other things that the use of CMC made students confident and gives them the zeal of being online and wanting to discover and learn via the medium of computer-mediated communication. The study concludes that the use of this method of teaching and learning English in Nigeria has to be encouraged for efficiency and exactness for both in the teaching and learning of English in Nigeria. Solutions and recommendations were proffered to ameliorate the challenges associated with the use of these technological devices.
在语言教学中,计算机的使用在互联网出现之前就已经开始了。后来,计算机辅助语言学习(CALL)发展起来,并关注技术的教学应用。信息通信技术(IT)作为科学的一个分支,通过其网络和计算机媒介传播(CMC)已经超越了科学,扩大了英语的词汇库。正是在这样的背景下,本文倾向于以尼日利亚的英语教学为重点,对计算机媒介传播进行研究。这项研究旨在突出与这种新常态相关的问题和挑战。该研究还调查了在英语教学中使用这种技术的好处。本研究亦采用直接参与式观察法及问卷调查法收集研究资料。本文采用麦克伦纳姆的技术决定论作为分析的理论框架。总体而言,本文发现,除了其他方面,CMC的使用使学生自信,并使他们有上网的热情,并希望通过计算机为媒介的交流来发现和学习。该研究的结论是,为了尼日利亚英语教学的效率和准确性,必须鼓励在尼日利亚使用这种教学和学习英语的方法。提出了解决办法和建议,以改善与使用这些技术设备有关的挑战。
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引用次数: 0
The Impact of Cultural Imperialism on the Hausa Culture 文化帝国主义对豪萨文化的影响
Pub Date : 2022-10-26 DOI: 10.36346/sarjall.2022.v04i04.003
M. Umar
Imperialism is substantially a global, historical, cultural, economic, and political phenomenon. In Africa, how European imperialism has affected people continues to be subjected to debate with varying viewpoints. However, most of the literature on imperialism places greater emphasis on its political and economic dimensions, with passing discussion on its cultural aspect. This study intends to examine the impact of cultural imperialism on the Hausa people. Over the years, from pre-colonial through the colonial and post-colonial periods, Hausa cultures have been subjected to different changes due to different factors, imperialism included. Using primary and secondary sources, this study shows that the major areas of Hausa culture mostly affected by British cultural imperialism include language, culinary habits, attire, traditional sports, lifestyles, and festivities. Given the complexity of the current scholarly debate on the topic, a compilation of multiple viewpoints would be useful. In addition, the linked concepts, such as cultural imperialism and the concept of culture will be examined in depth.
帝国主义实质上是一种全球性的、历史的、文化的、经济的和政治的现象。在非洲,欧洲帝国主义如何影响人民继续受到不同观点的辩论。然而,大多数关于帝国主义的文献更多地强调其政治和经济方面,而对其文化方面进行了讨论。本研究旨在探讨文化帝国主义对豪萨人的影响。多年来,从前殖民时期到殖民时期和后殖民时期,豪萨文化由于包括帝国主义在内的不同因素而发生了不同的变化。本研究利用一手资料和第二手资料,显示受英国文化帝国主义影响最大的豪萨文化主要领域包括语言、烹饪习惯、服装、传统体育、生活方式和节日。鉴于当前关于该主题的学术辩论的复杂性,多种观点的汇编将是有用的。此外,相关的概念,如文化帝国主义和文化的概念将深入研究。
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引用次数: 0
Address and Referring Expressions in Students-Lecturers E-Mail Correspondence: A Case of University of Cape Coast Postgraduate Students in Ghana 师生电子邮件通信中的称呼和指称表达——以加纳海岸角大学研究生为例
Pub Date : 2022-09-04 DOI: 10.36346/sarjall.2022.v04i04.002
Dora Essah- Ntiful, E. Kyei
Address and reference terms have attracted a lot of attention in sociolinguistic research. The present study contributes to these works by investigating the kind of address and referring expressions used by postgraduate students when they share e-mails with their lecturers and their colleagues as well as how age, gender and familiarity affect these terms. Using Brown and Ford’s (1961) study on Address in American English as a conceptual framework, a Discourse Completion Tasks (DCTs) questionnaire was designed and used to retrieve data from fifty-six (56) respondents who were all postgraduate students. The data revealed that postgraduate students mainly used five (5) forms of address terms in e-mails to lecturers: titles, attention getters, kinship terms, personal names and nicknames, and six (6) referring expressions (of lecturers) in e-mails to their colleagues: titles, kingship terms, personal names, nicknames, course titles and generic reference. The study concludes that, whereas age and gender greatly affect address terms and referring expressions in students-lecturers e-mails, familiarity does not present that much considerable influence on the address terms and referring expressions used in students-lecturers e-mails.
称呼词和指称词在社会语言学研究中受到广泛关注。本研究通过调查研究生在与讲师和同事分享电子邮件时使用的称呼和指称的表达方式,以及年龄、性别和熟悉程度对这些术语的影响,为这些工作做出了贡献。以Brown和Ford(1961)对美国英语称呼的研究为概念框架,设计了一份语篇完成任务(dct)问卷,并从56名研究生受访者中检索数据。数据显示,研究生在给讲师的电子邮件中主要使用5种称呼用语:头衔、引起注意用语、亲属用语、人名和昵称;在给同事的电子邮件中主要使用6种(讲师)指称用语:头衔、王权用语、人名、昵称、课程名称和一般指称。研究发现,年龄和性别对师生电子邮件中的称呼用语和指称用语影响较大,而熟悉程度对师生电子邮件中的称呼用语和指称用语影响不大。
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引用次数: 0
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South Asian Research Journal of Arts, Language and Literature
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