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Evaluating Sales Personnel: An Attribution Theory Perspective 销售人员评价:归因理论视角
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1989.10754509
Alan J. Dubinsky, S. Skinner, Tommy E. Whittler
Using attribution theory, this study examines the influence internal (salesperson) and external (situation) information has on sales managers' causal attributions of and reactions to a salesperson's failure to close a sale. The findings of the investigation suggest that sales managers were more likely to make internal attributions for failure when the salesperson had a poor, rather than a good, work history and external attributions when the salesperson had a good, rather than a poor, work history. In addition, sales managers were more likely to make external attributions for failure when the salesperson faced a high, rather than a low, task difficulty and internal attributions when the salesperson faced a low, rather than a high, task difficulty. Finally, sales managers responded to the failure by directing their attention at the salesperson or the situation.
运用归因理论,本研究考察了内部(销售人员)和外部(情况)信息对销售经理对销售人员未能完成销售的因果归因和反应的影响。调查结果表明,当销售人员的工作经历不佳时,销售经理更有可能将失败归咎于内部因素,而不是良好的工作经历;当销售人员的工作经历良好而不是糟糕时,销售经理更有可能将失败归咎于外部因素。此外,当销售人员面对高而不是低的任务难度时,销售经理更有可能对失败做出外部归因,而当销售人员面对低而不是高的任务难度时,销售经理更有可能对失败做出内部归因。最后,销售经理对失败的反应是将他们的注意力转向销售人员或情况。
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引用次数: 32
Personal Moral Philosophies and the Moral Judgments of Salespeople 个人道德哲学与销售人员的道德判断
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1994.10753976
R. Tansey, Gene Brown, M. Hyman, Lyndon E. Dawson
During the last decade, Donelson R. Forsyth has developed a taxonomy of personal moral philosophies of relevance to sales managers and sales researchers concerned about the ethicality of salespeople's decisions. Forsyth's Ethical Position Questionnaire (EPQ), which measures a respondent's tendency to consider injury to others (idealism) and/or to disregard universal moral rules (relativism) when making moral judgments, can be used to classify salespeople into one of four personal moral philosophies: situationists, subjectivists, absolutists, and exceptionists. After a brief overview of Forsyth's work and its place within sales research on ethics, the results of an empirical study of life insurance agents show that agents with different moral philosophies a la Forsyth's taxonomy differ in their moral judgments about some ethically- questionable actions by life insurance agents.
在过去的十年里,Donelson R. Forsyth发展出了一套个人道德哲学的分类学,与销售经理和销售研究人员有关,他们关注销售人员决策的道德问题。福赛斯的道德立场问卷(EPQ)测量了被调查者在做出道德判断时考虑伤害他人(理想主义)和/或无视普遍道德规则(相对主义)的倾向,可以用来将销售人员分为四种个人道德哲学:情境主义者、主观主义者、绝对主义者和例外主义者。在简要概述福赛斯的工作及其在伦理学销售研究中的地位之后,对人寿保险代理人的实证研究结果表明,具有不同道德哲学(福赛斯分类法)的代理人对人寿保险代理人的一些道德可疑行为的道德判断不同。
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引用次数: 57
Salesperson Performance Attribution Processes and the Formation of Expectancy Estimates 销售人员绩效归因过程与期望估计的形成
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1997.10754096
Thomas E. Decarlo, R. K. Teas, James C. McElroy
This study examines the relationships among salesperson performance outcomes, causal attributions, and expectancy estimates. The authors extend the conceptual work of Teas and McElroy (1986) and the empirical work of Johnston and Kim (1994) by deriving and testing a more parsimonious attribution process model. The survey findings suggest that performance and skill/knowledge attributions have a direct relationship with salesperson expectancy estimates. In addition, the findings suggest organizational support attributions moderate the linkage between performance and salespeople's expectancies. Implications for research and practice are developed that recognize the importance of salesperson performance and cognitive processing on the motivation of sales personnel.
本研究探讨销售人员绩效结果、因果归因和期望估计之间的关系。作者扩展了Teas和McElroy(1986)的概念工作以及Johnston和Kim(1994)的实证工作,推导并测试了一个更简洁的归因过程模型。调查结果表明,业绩和技能/知识归因与销售人员期望估计有直接关系。此外,研究结果表明,组织支持归因调节了业绩与销售人员期望之间的联系。认识到销售人员绩效和认知加工对销售人员动机的重要性,对研究和实践产生了启示。
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引用次数: 27
Sales Force Control: A Synthesis of Three Theories 销售人员控制:三个理论的综合
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1996.10754049
V. Stathakopoulos
This article, first, synthesizes three theoretical approaches to salesforce control systems and, second, examines the effect of the control mechanisms on key consequence variables. More specifically, the manuscript develops a comprehensive model of salesforce control by integrating key constructs from three alternative theories: organization theory, agency theory, and transaction cost analysis. The constructs are (1) outcome observability from organization theory, (2) behavior observability from agency theory, (3) transaction-specific assets (TSA) from transaction cost analysis, and (4) task programmability or environmental task uncertainty, a key construct in all three theories. In addition, the study examines the effects of controls on certain consequence variables: salesperson-customer relationships and salespersons' motivation and organizational commitment.
本文首先综合了salesforce控制系统的三种理论方法,其次考察了控制机制对关键结果变量的影响。更具体地说,手稿开发了销售人员控制的综合模型,通过整合关键结构从三个替代理论:组织理论,代理理论和交易成本分析。这些结构是(1)来自组织理论的结果可观察性,(2)来自代理理论的行为可观察性,(3)来自交易成本分析的交易特定资产(TSA),以及(4)任务可编程性或环境任务不确定性,这是三个理论中的关键结构。此外,本研究检视控制对某些结果变量的影响:销售人员与顾客的关系、销售人员的动机和组织承诺。
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引用次数: 38
Job Analysis and Hiring Practices for National Account Marketing Positions 全国客户营销职位的工作分析和招聘实践
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1993.10753957
T. Wotruba, Stephen B. Castleberry
National Account Marketing (NAM), a selling method growing in importance across virtually every product and service classification, has received little attention in the sales management literature. This exploratory study was undertaken to learn how firms plan and carry out the hiring of people for NAM positions. In addition, relationships were explored between performance in the NAM job and personal as well as organizational variables. Implications for NAM managers and recommendations for further research are also offered.
国民账户营销(NAM)是一种在几乎所有产品和服务分类中日益重要的销售方法,在销售管理文献中很少受到关注。进行这项探索性研究是为了了解公司如何计划和执行不结盟运动职位的人员招聘。此外,还探讨了NAM工作绩效与个人和组织变量之间的关系。本文还提出了对不结盟运动管理者的启示和进一步研究的建议。
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引用次数: 37
Ethical Climate, Organizational Commitment, and Indebtedness Among Purchasing Executives 采购主管的道德氛围、组织承诺与负债
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753890
S. Kelley, Michael Dorsch
The common sales practice of providing gifts to purchasing executives often results in feelings of indebtedness on the part of the purchasing executive. This research utilizes a symbolic interactio...
向采购主管提供礼物的常见销售做法往往会导致采购主管产生负债感。本研究利用了符号互动…
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引用次数: 44
Leaders in selling and sales management: The sales program at northern illinois university 销售和销售管理的领导者:北伊利诺伊大学的销售课程
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753837
Stephen B. Castleberry
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引用次数: 0
Sales Management As An Entrepreneurial Activity 作为企业活动的销售管理
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753819
Michael H. Morris, Ramon A. Avila, Eugene Teeple
This article approaches entrepreneurship as an organizational phenomenon which has both attitudinal and behavioral components. It is argued that organizational entrepreneurship has relevance for all levels of the corporate hierarchy, and for most functional areas in a business. Results are reported of a survey directed at managers from a cross-section of firms regarding the role of entrepreneurship within the sales function. The findings indicate that factors viewed as most critical for success in sales also tend to be associated with entrepreneurship. Areas within sales where entrepreneurship is especially applicable include strategy development, recruitment, salesforce motivation, and design of compensation programs. Leading obstacles to entrepreneurship are identified, and managerial implications are drawn. Based on the results, a research agenda is proposed.Entrepreneurship has been the focus of much recent attention by academics and practitioners. The resurgence in interest has been driven, in part, ...
本文将创业作为一种组织现象来研究,这种现象既有态度成分,也有行为成分。有人认为,组织企业家精神与公司等级制度的所有层次以及企业中的大多数职能领域有关。报告了一项针对来自不同公司的管理人员的关于企业家精神在销售职能中的作用的调查结果。研究结果表明,被视为销售成功最关键的因素也往往与企业家精神有关。在销售领域,创业精神特别适用于战略发展、招聘、销售人员激励和薪酬计划的设计。确定了创业的主要障碍,并得出了管理影响。在此基础上,提出了研究议程。最近,企业家精神一直是学术界和实践者关注的焦点。在某种程度上,这种兴趣的复苏是由……
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引用次数: 30
The Multiple Dimensions of Role Ambiguity and Their Impact Upon Psychological and Behavioral Outcomes of Industrial Salespeople 工业销售人员角色模糊的多维度及其对心理和行为结果的影响
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1994.10753990
G. K. Rhoads, Jagdip Singh, P. Goodell
Role ambiguity is often thought to be a pervasive aspect of boundary spanning and sales positions in marketing. Surprisingly, few studies have examined how various types or dimensions of role ambiguity impact the salespersons' psychological (e.g., job satisfaction, tension and commitment) and behavioral (e.g., performance and turnover) outcomes. Because proper intervention begins with an accurate assessment, the purpose of this paper is to measure the various types of role ambiguities experienced by industrial salespeople and to examine their relative effects on psychological and behavioral job outcomes. Specifically, we demonstrate how multidimensional role ambiguity can pinpoint specific dimensions of ambiguity that are dysfunctional to the salesperson and organization. The results underscore the managerial and theoretical insights obtained from utilizing a multidimensional view of role ambiguity as part of a broader survey for examining the dysfunctional effects of role ambiguity dimensions in sales or...
角色模糊通常被认为是市场营销中边界跨越和销售职位的普遍方面。令人惊讶的是,很少有研究考察不同类型或维度的角色模糊如何影响销售人员的心理(如工作满意度、紧张和承诺)和行为(如绩效和离职)结果。因为适当的干预始于准确的评估,所以本文的目的是测量工业销售人员所经历的各种类型的角色模糊,并检查其对心理和行为工作结果的相对影响。具体来说,我们展示了多维角色模糊是如何精确定位对销售人员和组织功能失调的模糊的特定维度的。研究结果强调了从角色模糊的多维视角中获得的管理和理论见解,这是一项更广泛的调查的一部分,用于检查销售或…
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引用次数: 57
The Current Status of Women in Professional Selling 女性在职业销售中的现状
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1987.10754445
M. Gable, B. J. Reed
AbstractThis article examines the status of women in professional selling careers. First, reasons women have not made more rapid movement into the selling profession are examined. Second, women's progress into professional sales jobs are explored. Lastly, suggestions are made for sales managers on how to attract and retain capable women in selling positions.
摘要本文考察了女性在职业销售中的地位。首先,研究了女性没有更快进入销售行业的原因。其次,探讨了女性进入专业销售岗位的进展情况。最后,对销售经理如何吸引和留住有能力的女性销售岗位提出了建议。
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引用次数: 18
期刊
Journal of Personal Selling and Sales Management
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