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Comments on “Utilization of Sales Management Knowledge and Identification of Contributors: An Analysis of JPSSM 1980–1990” “销售管理知识的运用与贡献者的识别:JPSSM 1980-1990的分析”述评
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753855
L. Chonko
The immediate past editor of the Journal of Personal Selling and Sales Management comments on the paper “Utilization of Sales Management Knowledge and Identification of Contributors: An Analysis of JPSSM 1980–1990.” Several implications are derived pertaining to the body of knowledge on sales and sales management and the role of the Journal of Personal Selling and Sales Management in the development and dissemination of this body of knowledge.
《个人销售与销售管理杂志》的前任编辑对论文“销售管理知识的利用和贡献者的识别:JPSSM 1980-1990的分析”进行了评论。关于销售和销售管理的知识体系,以及《个人销售和销售管理杂志》在这一知识体系的发展和传播中的作用,我们得出了一些启示。
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引用次数: 15
Adaptive Communication: The Adaptation of the Seller's Interpersonal Style to the Stage of the Dyad's Relationship and the Buyer's Communication Style 适应性沟通:卖方人际关系风格对夫妻关系阶段的适应与买方沟通风格
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753811
Morgan P. Miles, D. Arnold, Henry W. Nash
Selection of the appropriate communication style by the selling unit can be explicitly managed; but effective selection requires an understanding of the situational nature of communication style selection as it pertains to the stages of an exchange relationship. The purpose of this manuscript is to provide a normative model that describes how sellers might adapt their communication style to best fit the buyer's primary interpersonal communication style and the relevant stage of the exchange relationship.
销售单位选择合适的沟通方式可以得到明确的管理;但有效的选择需要理解交际风格选择的情境性质,因为它与交流关系的各个阶段有关。本文的目的是提供一个规范的模型,描述卖方如何调整他们的沟通风格,以最适合买方的主要人际沟通风格和交换关系的相关阶段。
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引用次数: 32
Initial Impressions in the Organizational Buyer-Seller Dyad: Sales Management Implications 组织买卖双方的初步印象:销售管理的启示
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1992.10753917
T. Henthorne, Michael S. Latour, Alvin J. Williams
The purpose of this research effort is to investigate the phenomenon of initial impressions as related to the organizational buyer/seller dyad. A sample of organizational buyer members of the National Association of Purchasing Management (NAPM) representing a variety of industries participated in the study. The stimulus manipulations consisted of professionally rendered artist sketches which differentiated the nature of the initial impression stimulus only by salesperson race and sex. Immediate affect formation was evaluated based upon responses to these two variables. The dependent variables consisted of factor scores representing the factor structures of competence/trust, power, and likability (derived from Wilding and Bauer 1968). Results indicated different first impressions were formed as a function of race and gender “match-up” between buyer and seller, thus lending support for immediate affect generation theory.
本研究的目的是调查与组织买方/卖方二元关系相关的初始印象现象。全国采购管理协会(NAPM)的组织买家成员样本代表了各种行业参与了这项研究。刺激操作包括专业渲染的艺术家草图,仅根据销售人员的种族和性别区分初始印象刺激的性质。根据对这两个变量的反应来评估即时影响的形成。因变量包括代表能力/信任、权力和亲和力的因素结构的因素得分(来自Wilding和Bauer 1968)。结果表明,不同的第一印象是买卖双方种族和性别“配对”的结果,从而为即时影响产生理论提供了支持。
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引用次数: 18
Methods in Sales Research: A Critical Evaluation of a Measure of Job Involvement: The Use of the Lodahl and Kejner (1965) Scale with Salespeople 销售研究中的方法:对工作投入测量的批判性评价:Lodahl和Kejner(1965)量表在销售人员中的应用
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1995.10754029
J. Comer, R. Ramsey, Felicia G. Lassk, Greg W. Marshall
With the current uncertainty in the job market, coupled with an emphasis on customer satisfaction and long-term business relationships, there is a renewed interest in salespeople who are highly involved in their jobs. Before any convincing research in this area can be undertaken, a psychometrically sound scale of salesperson job involvement must be available. Our paper provides an assessment in a sales setting of three versions of the most widely used job involvement scale—the Lodahl and Kejner (1965) scale. Results suggest that all three versions have serious flaws and should be used with extreme caution. While one study is never enough to make final recommendations, a classic scale development project with salespeople may be beneficial.
随着当前就业市场的不确定性,加上对客户满意度和长期业务关系的重视,人们对高度投入工作的销售人员重新产生了兴趣。在这一领域进行任何令人信服的研究之前,必须有一个心理测量学上健全的销售人员工作投入量表。我们的论文提供了在销售环境中最广泛使用的三个版本的工作投入量表- Lodahl和Kejner(1965)量表的评估。结果表明,这三个版本都有严重的缺陷,应该非常谨慎地使用。虽然一项研究永远不足以做出最终建议,但与销售人员一起进行经典的规模开发项目可能会有所帮助。
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引用次数: 18
Selling and Sales Management in Action: Reward Preferences of Salespeople 行动中的销售与销售管理:销售人员的奖励偏好
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1992.10753918
L. Chonko, J. F. Tanner, W. A. Weeks
Previous research has not addressed to any large extent the relative importance that salespeople attach to various types of motivators. Using a paired-comparison approach with a national sample of salespeople, this study reports their perceived importance for pay raises, promotion opportunities, recognition, incentive awards, and fringe benefits. In addition to determining that pay raises receive the greatest importance, many other interesting findings emerged. The results of this study can be used as one basis for managers in developing or modifying reward plans.
以前的研究并没有在很大程度上说明销售人员对各种激励因素的相对重要性。本研究采用对全国销售人员样本进行配对比较的方法,报告了他们对加薪、晋升机会、认可、激励奖励和附带福利的感知重要性。除了确定加薪最重要之外,还出现了许多其他有趣的发现。本研究结果可作为管理者制定或修改奖励计划的依据。
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引用次数: 31
A Comprehensive Framework for the Analysis of Ethical Behavior, with a Focus on Sales Organizations 道德行为分析的综合框架,以销售组织为重点
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753821
T. Wotruba
A model describing the process of ethical decision making is proposed. This model, termed the Ethical Decision/Action Process (EDAP), expands on the scope of prior models, and uses a four-component moral decision structure as its central focus. The behaviors which take place within the moral decision structure are influenced by the decision maker's characteristics and decision outcomes, and can vary in light of situational moderators. Research results related to the model configuration are presented and analyzed, drawn from selling, sales management, and other settings. Research and management implications are provided.
提出了一个描述伦理决策过程的模型。这个模型,被称为道德决策/行动过程(EDAP),扩展了先前模型的范围,并使用四组件道德决策结构作为其中心焦点。在道德决策结构内发生的行为受到决策者的特征和决策结果的影响,并在情境调节因子的作用下发生变化。从销售、销售管理和其他设置中得出的与模型配置相关的研究结果进行了展示和分析。提供了研究和管理意义。
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引用次数: 128
Behavior- and Outcome-Based Sales Control Systems: Evidence and Consequences of Pure-Form and Hybrid Governance 基于行为和结果的销售控制系统:纯形式和混合治理的证据和后果
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1995.10754033
R. Oliver, E. Anderson
Anderson and Oliver (1987) presented a behavior vs. outcome sales control taxonomy based on methods of monitoring salespersons' effort. Under an outcome system, sales revenue is thought to be a sufficient criterion for sales proficiency. Under a behavior system, the sales process itself is critical and “input” monitoring activities are maximized. Oliver and Anderson (1994) tested these differences on salesperson perceptions and found effects on affective and cognitive consequences. This paper extends these findings and shows that, while conventional behavior and outcome strategies appear to be operating in accord with theory, evidence is found for an integrated or “hybrid” philosophy exhibiting degrees of both. The incidence and nature of such strategies are discussed in terms of their consequences and implications.
Anderson和Oliver(1987)提出了一种基于监控销售人员努力的方法的行为与结果销售控制分类法。在结果体系下,销售收入被认为是衡量销售能力的充分标准。在行为系统下,销售过程本身是关键的,“输入”监控活动是最大化的。奥利弗和安德森(1994)测试了销售人员感知的这些差异,并发现了情感和认知后果的影响。本文扩展了这些发现,并表明,虽然传统行为和结果策略似乎与理论一致,但有证据表明,一种综合或“混合”哲学表现出两者的程度。从其后果和影响的角度讨论了这种战略的发生率和性质。
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引用次数: 95
Women in Professional Selling: A Human Resource Management Perspective 职业销售中的女性:人力资源管理的视角
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1988.10754500
D. Fugate, P. J. Decker, Joyce J. Brewer
The authors present a set of human resource management tactics that can assist women who are pursuing sales careers and organizations that need effective salesforces. Topics discussed include recruiting selection, training, mentoring, managing and supporting.
作者提出了一套人力资源管理策略,可以帮助那些追求销售事业的女性和需要有效销售人员的组织。讨论的主题包括招聘选择、培训、指导、管理和支持。
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引用次数: 17
A Model Depicting Salespeople's Perceptions 一个描述销售人员认知的模型
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1998.10754136
J. Sager, Junsub Yi, Charles M. Futrell
This study develops a model that consolidates knowledge involving salespeople's perceptions of their sales manager's behavior with knowledge relating to other perceptions and intentions. Relationships tested in the model indicate that the sales manager's behavior drives salespeople's attitude, lessens their perceptions of job stress, strengthens their attachment to the organization, and inhibits their desire to withdraw. Several suggestions are drawn from the results to enhance salespeople's attachment to the selling organization and retention. The findings indicate that senior sales management needs to strongly consider increasing efforts devoted to selecting, training, and supporting first-line sales managers.
本研究开发了一个模型,该模型将涉及销售人员对其销售经理行为的认知与其他认知和意图相关的知识进行整合。模型中测试的关系表明,销售经理的行为驱动了销售人员的态度,减少了他们对工作压力的感知,增强了他们对组织的依恋,抑制了他们的退出欲望。从研究结果中得出了提高销售人员对销售组织的依恋和保留率的几点建议。研究结果表明,高级销售管理层需要强烈考虑加大对一线销售经理的选择、培训和支持力度。
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引用次数: 40
Analyzing the Ethical Decision Making of Sales Professionals 分析销售人员的道德决策
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753885
Anusorn Singhapakdi, Scott J. Vitell
This study examines the relative influences of corporate ethics codes, Machiavellianism, and gender on various components of sales professionals' decision making in ethical situations. The results from a mail survey of American Marketing Association members suggest that the ethical climate of an organization influences a salesperson's perceptions of an ethical problem and his/her perceptions of alternative courses of action. The most ethically sensitive salespeople were found to be more agreeable with both punitive and non-punitive types of remedial actions and less agreeable with a no-action alternative. The results also revealed a negative relationship between Machiavellianism and deontological norms.
本研究考察了企业道德规范、马基雅维利主义和性别对销售人员在道德情境下决策的影响。美国市场营销协会成员的一项邮件调查结果表明,一个组织的道德氛围会影响销售人员对道德问题的看法,以及他/她对替代行动方案的看法。研究发现,对道德最敏感的销售人员更能接受惩罚性和非惩罚性的补救措施,而不太能接受不采取行动的替代方案。结果还揭示了马基雅维利主义与义务规范之间的负相关关系。
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引用次数: 57
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Journal of Personal Selling and Sales Management
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