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المجلة العلمية للدراسات والبحوث المالية والتجارية最新文献

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دور قطاع التأمين التجاري في منظومة التأمين الصحي الشامل الحكومي 商业保险部门在政府综合医疗保险体系中的作用
أنجى فاروق مراد
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引用次数: 0
أثر التحول الرقمي على التميز المؤسسي: من وجهة نظر العاملين في جامعة الحدود الشمالية 数字化转型对卓越组织的影响:从北部边境大学员工的视角出发
محمود محمد قويطين العجلوني
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引用次数: 0
أثر اللوجستيات العكسية على رضا العميل من خلال الدور الوسيط للصورة الذهنية بالتطبيق على شركة كابسى للدهانات ببورسعيد 以塞得港的 Kapsi 涂料公司为例,探讨逆向物流通过心理形象的中介作用对客户满意度的影响
عادل أنور كشك, رباب السيد رجب عبد الرحيم, محمد رفعت محمد القيرانى
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引用次数: 0
قياس أثر الاقتصاد المعرفي على تحقيق التنمية المستدامة في مصر 衡量知识经济对埃及实现可持续发展的影响
لمياء خليل خليل منصور, محمد عبد الحميد محمد شهاب, أحمد فتحي خليل الخضراوي, رشدي فتحي محمود حسن
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引用次数: 0
محددات التفاوت فى توزيع الدخل فى مصر 埃及收入分配不平等的决定因素
ايمان حسن المراكبى
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引用次数: 0
Factors Affecting Implementation of Joint Commission International Standards in Egyptian Hospitals: A comparative study between two private hospitals in Egypt. 影响埃及医院实施国际联合委员会标准的因素:埃及两家私立医院的比较研究。
محمد عبدربه
The study aimed at investigating the main factors affecting the joint commission standards implementation in Egypt, through conducting a comparative study between two private hospitals in Egypt. A comparative study between two private hospitals, one of them was accredited and another one even failed to apply for survey. Direct observation of significant areas at the two studied hospitals using a semi-structured observation checklist includes a list of pre-specified categories. A comparison between the two hospitals regarding positive and negative points under each category was conducted. Additionally, a face-to-face interview of a sample of internal customers at the two studied hospitals was conducted using a questionnaire with open-ended questions. Observation revealed major differences between the two hospitals in the areas of communication and safety measures. Both hospitals were comparable regarding patients’ privacy and confidentiality. Interviewing internal customers showed most of internal customers in the non-accredited hospital were unaware about accreditation. Success of a hospital to get accredited is associated with staff education & training, top management support, cooperation between different departments and recruitment of competent staff. Instead, failure of accreditation is attributed to the hospital design & infrastructure don't comply with standards in addition to un-supportive top management. Creating motivate decision makers in hospitals to be supportive and commitment to quality plans is essential and should be a priority from the side of Ministry of Health in Egypt. Raising awareness at both managerial and customer levels about requirements and benefits of accreditation to the hospital, customers and staff is very crucial.
本研究旨在通过对埃及两家私立医院进行比较研究,调查影响联合委员会标准在埃及实施的主要因素。对两家私立医院进行比较研究,其中一家医院通过了认证,另一家医院甚至没有申请调查。使用半结构化观察清单对两家医院的重要领域进行直接观察,其中包括预先指定的类别清单。对两家医院在每个类别下的积极和消极方面进行了比较。此外,还使用开放式问题问卷对两家医院的内部客户进行了面对面访谈。观察结果显示,两家医院在沟通和安全措施方面存在较大差异。在病人隐私和保密方面,两家医院不相上下。对内部客户的访谈显示,未通过评审的医院的大部分内部客户对评审一无所知。医院成功通过评审与员工教育和培训、高层管理人员的支持、不同部门之间的合作以及招聘有能力的员工有关。相反,评审失败的原因是医院的设计和基础设施不符合标准,以及最高管理层不支持。埃及卫生部应优先考虑激励医院决策者支持并致力于质量计划。提高管理层和客户对医院、客户和员工认证要求和好处的认识至关重要。
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引用次数: 0
The Role of Touchpoints in Shaping the Customer Experience throughout the Customer Journey 接触点在整个客户旅程中塑造客户体验的作用
حلا البرقوقي
Purpose: Customer journeys in today’s markets are “multitouch” and multichannel. Thus, the significance of studying customer journeys reflects the need to understand how the customer goes in an ongoing cycle of experience through dealing with the different touchpoints. The paper aims to understand the connectivity between how the touchpoints shape the customer experience and how it evolves throughout the customer journey from pre-purchase to purchase to post-purchase. The objective of the paper is understanding how the customer experience is shaped in multiple touchpoints, online and offline; in other words, brand-owned and social/external touchpoints. Design/Methodology/Approach: The study is generated using qualitative approach using interviews to investigate customers who purchase from high-street fashion stores in Egypt; the study focused on five stores which are: Zara, Mango, Pull and Bear, Bershka and Stradivarius. The data were collected from conducting twenty-five interviewees. The twenty-five interviews were digitally recorded and then fully transcribed. All the interviewees were informed about the confidentiality, anonymity of their identity. After a certain point, interviews reached semantic saturation in the data collection process where no or little new information was added (Gummesson, 2005). The interviewees were delivering no new themes regarding the study, and that emerged between the twenty and twenty-two interviews, in a total of twenty-five interviews. Findings: The finding reveals that there is empirical evidence to support the idea that touchpoints shape the whole customer experience in the pre-purchase, purchase and post-purchase stage.
目的:当今市场的客户旅程是 "多接触 "和多渠道的。因此,研究 "顾客旅程 "的意义在于了解顾客如何通过与不同接触点打交道,不断循环体验。本文旨在了解接触点如何塑造客户体验,以及客户体验如何在从购买前、购买到购买后的整个客户旅程中不断演变。本文的目的是了解客户体验是如何通过线上和线下的多个接触点形成的,换句话说,是如何通过品牌自有接触点和社会/外部接触点形成的。设计/方法/途径:本研究采用定性方法,通过访谈调查在埃及高街时装店购物的顾客;研究重点是五家商店:研究重点是五家商店:Zara、Mango、Pull and Bear、Bershka 和 Stradivarius。数据是通过对 25 名受访者进行访谈收集的。这 25 次访谈都进行了数字录音,然后全部转录。所有受访者都被告知身份保密和匿名。在数据收集过程中,当达到一定程度后,访谈就达到了语义饱和,没有或很少有新的信息加入(Gummesson,2005 年)。受访者在二十至二十二次访谈(共二十五次访谈)中没有提出与本研究有关的新主题。调查结果:研究结果表明,有经验证据支持这样一种观点,即在购买前、购买和购买后阶段,接触点塑造了整个客户体验。
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引用次数: 0
Does asymmetric cost behaviour impact conditional conservatism practices? A quantile regression approach 非对称成本行为会影响条件保守主义实践吗?量化回归方法
,وفاء صلاح محمد, مروة حسن محمد حسان
This study examines the asymmetric cost behaviour at different levels of activity, and its impact on the accuracy of predicting and understanding earnings patterns. Furthermore, it provides additional empirical evidence regarding the timeliness of earnings, specifically focusing on conditional conservatism, within the context of an emerging economy, Egypt. To address the limitations in previous studies relied on traditional ordinary least squares regression models, this study implements a quantile regression model. This model provides a framework to test the study hypotheses across various scenarios, encompassing different levels of costs and earnings for diverse firms. The sample consists of 164 publicly listed firms during the period from 2017 to 2022(984 observations). The study findings suggest that Egyptian-listed firms besides conditional conservatism commonly exhibit asymmetric cost behaviour, as evidenced by the stickiness of their operating costs during the study period. The degree of asymmetric cost behaviour is greater for firms with low changes in activity levels compared to firms with higher changes in activity levels. The study findings remain statistically significant even with accounting for the influence of industry and year-specific factors. Findings also remain robust with operating accruals be the dependent variable. This study contributes to the existing financial accounting literature by presenting empirical evidence that emphasises the significance of understanding cost behaviour for accurately predicting and understanding the asymmetric timeliness of earnings. Additionally, this study is one of the first to examine the association between asymmetric cost behaviour and the asymmetric timeliness of earnings using a quantile regression approach.
本研究探讨了不同活动水平下的非对称成本行为及其对预测和理解盈利模式的准确性的影响。此外,它还提供了有关盈利及时性的更多实证证据,特别侧重于新兴经济体埃及的条件保守主义。针对以往研究依赖传统普通最小二乘法回归模型的局限性,本研究采用了量子回归模型。该模型提供了一个框架,可在各种情况下检验研究假设,包括不同企业的不同成本和收益水平。样本包括 2017 年至 2022 年期间的 164 家上市公司(984 个观测值)。研究结果表明,埃及上市公司除了条件保守主义外,还普遍表现出非对称成本行为,这体现在研究期间其运营成本的粘性上。与活动水平变化较大的公司相比,活动水平变化较小的公司的非对称成本行为程度更高。即使考虑到行业和年份特定因素的影响,研究结果在统计上仍有意义。以经营应计项目作为因变量,研究结果也依然稳健。本研究通过提供实证证据,强调了理解成本行为对于准确预测和理解盈利的非对称及时性的重要性,从而为现有的财务会计文献做出了贡献。此外,本研究也是首次使用量化回归方法研究非对称成本行为与非对称盈利及时性之间的关联的研究之一。
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引用次数: 0
دور إدارة البيانات الضخمة فى تحسين ممارسات إدارة الموارد البشرية من خلال توسيط الذكاء الاستراتيجي: دراسة تطبيقية 大数据管理在以战略情报为中介优化人力资源管理实践中的作用:一项应用研究
M. Ibrahim, ahmed elnafrawy
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引用次数: 0
الدور الوسيط لقدرات الرشاقة التنظيمية في العلاقة بين ممارسات الرشاقة التنظيمية والأداء المستدام: دراسة تطبيقية على الشركات الصناعية بمدينة دمياط الجديدة 组织敏捷能力在组织敏捷实践与可持续绩效之间的中介作用:新达米埃塔市工业企业应用研究
خالد محمود فهمي عياد
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期刊
المجلة العلمية للدراسات والبحوث المالية والتجارية
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