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المجلة العلمية للدراسات والبحوث المالية والتجارية最新文献

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تأثير الرشاقة المهنية لأعضاء هيئة التدريس ومعاونيهم على تميزهم المهني بالجامعات المصرية 埃及高校教师及其助理的专业素质对其专业水平的影响
احمد محمد احمد محمد مهران الشريف
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引用次数: 0
The Reality and Importance of Institutional Performance Management Systems in Libyan Universities 利比亚大学机构绩效管理系统的现实性和重要性
صلاح حمد سليمان فيتوري
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引用次数: 0
The effect of financial distress on earnings management: Evidence from Egypt 财务困境对收益管理的影响:来自埃及的证据
ميار ممدوح خليل محمد, إيمان سعد الدين
Abstract
摘要
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引用次数: 0
"تأثير استراتيجية التسويق الرشيق على كل من موائمة البرامج التسويقية والميزة التنافسية و الأداء التسويقى: فى ظل الدور الوسيط التفاعلي لتعقد السوق" "敏捷营销战略对营销计划调整、竞争优势和营销绩效的影响:市场复杂性的互动中介作用"
انطوان اسکندر
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引用次数: 0
How and when do big data analytics pay off? The role of value creation and market turbulence 大数据分析如何以及何时见效?价值创造和市场动荡的作用
Ziad H. Abdelmoety
Based on the dynamic view, our paper seeks to explore the impact of big data analytics usage (BDA) on the value creation in the supply chain management field. It also explores the moderating role of market turbulence on the relationships between the study factors. We gathered data from supply chain managers in the Egyptian context. We managed to gather data from 489 participants and the data were analyzed through structural equation modelling to test our proposed hypotheses. The analysis revealed that BDA has a significant and positive effect on asset productivity and business growth. Our study also indicated that the links among BDA, asset productivity, and business growth were moderated by market turbulence. Our examination offers meaningful insights for manager to understand the significant impact of BDA on value creation in the supply chain management context.
基于动态视角,本文试图探讨大数据分析(BDA)的使用对供应链管理领域价值创造的影响。本文还探讨了市场动荡对研究因素之间关系的调节作用。我们收集了埃及供应链经理的数据。我们设法收集了 489 名参与者的数据,并通过结构方程模型对数据进行了分析,以检验我们提出的假设。分析结果表明,BDA 对资产生产率和业务增长具有显著的积极影响。我们的研究还表明,市场动荡缓和了 BDA、资产生产率和业务增长之间的联系。我们的研究为管理者理解 BDA 在供应链管理背景下对价值创造的重要影响提供了有意义的见解。
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引用次数: 0
العوامل المؤثرة على نية المستهلكين من جيل Z وجيل الالفية استخدام خدمات “اشتر الآن وادفع لاحقاً" BNPL 影响 Z 世代和千禧一代消费者使用 BNPL 服务意向的因素
وليد خالد البلك
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引用次数: 0
Mediation and Moderation Model of the Relationship between Live Streaming Promotion and Online Impulsive Buying Behavior An Empirical Study on Egyptian Fashion Wear Customers 直播促销与在线冲动性购买行为之间关系的中介和调节模型 一项关于埃及时尚服饰顾客的实证研究
أمنية عبد العظيم هلال
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引用次数: 0
أثر الأزمة الروسية الأوكرانية على أداء الاقتصاد المصري 俄乌危机对埃及经济表现的影响
بهاء جمال بسيوني محسن
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引用次数: 0
The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market 社交媒体影响者特征对埃及市场客户购买意向的影响
Salwa M. El-Kady, Yasmeen Tarek
Purpose – This study focuses on social media influencers ’ characteristics to assess their impact on customer s’ purchase intention. Thus, it aimed to investigate the impact of social media influencers’ Physical appearance (Attractiveness), Trustworthiness (honesty), and Expertise on consumers’ purchase intention. Design/methodology/approach – The questionnaire was created and shared online via Google Forms to the consumers in Egypt. The online survey covered the four social media platforms; YouTube, Facebook, Twitter, and Instagram. A quota sampling technique was used in the study to obtain responses, as only those respondents who were active users of social media were included in the study. 130 responses were obtained, of which 125 respondents followed a social media influencer, so only 5 were excluded. Findings – The findings revealed that the personal characteristics of social media influencers affect consumers’ purchase intention ; Attractiveness, trustworthiness, and expertise had significant direct effects on consumers' purchase intention. Besides, the results revealed that the most important factor influencing customer purchase intention is the attractiveness of the influencer, while the lowest impact was for expertise of the influencers. Originality/value – Although there are many previous studies done in other countries regarding the impact of Social Media Influencers on Customers’ Buying Intension , there are very few similar studies in Egypt and most of these studies were testing the impact of the influencers’ message content not the characteristics of the influencer and a study of (Fayez, Labib, & Abo El-Naga, 2022) included the influencer characteristics but without testing and recommended further testing in Egypt. So, the findings of this study add to the current literature by filling this gap and explaining the role of the influencer’s characteristics in affecting the purchase intention of consumers in the Egyptian market.
目的--本研究关注社交媒体影响者的特征,以评估其对消费者购买意向的影响。因此,本研究旨在调查社交媒体影响者的外貌(吸引力)、可信度(诚实)和专业知识对消费者购买意向的影响。设计/方法/途径--问卷通过谷歌表格创建并在线分享给埃及的消费者。在线调查涵盖四个社交媒体平台:YouTube、Facebook、Twitter 和 Instagram。研究采用了配额抽样技术来获取回复,因为只有那些社交媒体的活跃用户才会被纳入研究范围。共获得 130 份回复,其中 125 名受访者关注了社交媒体有影响力的人,因此只有 5 名受访者被排除在外。研究结果 - 研究结果显示,社交媒体影响者的个人特征会影响消费者的购买意向;吸引力、可信度和专业知识对消费者的购买意向有显著的直接影响。此外,研究结果表明,影响消费者购买意向的最重要因素是影响者的吸引力,而影响者的专业知识对消费者购买意向的影响最小。原创性/价值--虽然之前在其他国家有很多关于社交媒体影响者对客户购买意向的影响的研究,但在埃及很少有类似的研究,而且这些研究大多是测试影响者的信息内容的影响,而不是影响者的特征,(Fayez, Labib, & Abo El-Naga, 2022)的一项研究包含了影响者的特征,但没有进行测试,建议在埃及进行进一步测试。因此,本研究的结果填补了这一空白,解释了影响者的特征在影响埃及市场消费者购买意向方面的作用,从而为现有文献增添了新的内容。
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引用次数: 0
Investment Return of Egyptian Insurance Firms Under Political Risks 政治风险下埃及保险公司的投资回报
Aly Saad Dawood
This research paper aims to estimate the effect of political risks on Egyptian insurance companies’ investment returns over the period 2009 – 2021 which consist of a variety of events having influences on different areas of businesses and accordingly on insurance companies' investment returns. We found that insurance companies' investment returns are affected negatively, significantly by control of corruption which reflect events happened in Egypt from unjustifiable election, revolution, and terrorism but positively affected by the regulatory quality and deficit/surplus in insurance operations showing robust evidence on the cohesiveness of Egyptian laws and its significant role in reducing insurance companies’ exposure towards political risks. We recommend, on the macro-level, that the government should stress on supporting the rule of law which might mitigate the negative influence of political risks and on the micro-level, we recommend companies to justify their operations especially risk rating and reinsurance to cope with different economic and political changes.
本研究论文旨在估算 2009-2021 年期间政治风险对埃及保险公司投资回报的影响,其中包括对不同业务领域产生影响的各种事件,以及相应地对保险公司投资回报的影响。我们发现,保险公司的投资回报受腐败控制的负面影响较大,腐败控制反映了埃及发生的不公正选举、革命和恐怖主义事件,但受监管质量和保险业务赤字/盈余的正面影响,这有力地证明了埃及法律的凝聚力及其在降低保险公司政治风险方面的重要作用。我们建议,在宏观层面上,政府应强调支持法治,这可能会减轻政治风险的负面影响;在微观层面上,我们建议公司证明其业务的合理性,特别是风险评级和再保险,以应对不同的经济和政治变化。
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引用次数: 0
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المجلة العلمية للدراسات والبحوث المالية والتجارية
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