Pub Date : 2023-01-13DOI: 10.47065/ekuitas.v4i2.2354
M. Ramadhan, Muhammad Masreal Ma'ruf, Irwan Irwan, Sukiyem Sukiyem, Rizky Syahrianto Yunus Helmy NST, Sri Gustina Pane
This study aims to determine the effect both jointly and partially between compensation, competence and organizational commitment on employee performance at the Regional Secretariat of Deli Serdang Regency. This study uses quantitative methods with the type of explanatory research using primary data and secondary data. The population in this study were employees at the Regional Secretariat of Deli Serdang Regency and as many as 65 employees were used as research samples. The data analysis technique used is multiple and partial linear regression using SPSS 24.0. The results of the regression analysis showed that of the three independent variables included in the regression model (compensation, competence and organizational commitment). The compensation variable is significant at 0.002, so it can be concluded that performance is influenced by compensation (hypothesis 1 is accepted). The competency variable has a significant value of 0.002, so it can be concluded that competence has an effect on performance (hypothesis 2 is accepted). Organizational commitment variable which has a significant value is 0.807. So it can be concluded that organizational commitment has no effect on employee performance (hypothesis 3 is rejected). The results showed that the variables of compensation, competence and organizational commitment together had a positive effect on employee performance. This is evidenced by the statistical results of the regression test obtained a value with a probability smaller than (α = 0.05), it can be explained that compensation, competence and organizational commitment have a positive effect on employee performance. Then the fourth hypothesis is accepted.
{"title":"Pengaruh Kompensasi, Kompetensi dan Komitmen Organisasi terhadap Kinerja Pegawai","authors":"M. Ramadhan, Muhammad Masreal Ma'ruf, Irwan Irwan, Sukiyem Sukiyem, Rizky Syahrianto Yunus Helmy NST, Sri Gustina Pane","doi":"10.47065/ekuitas.v4i2.2354","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2354","url":null,"abstract":"This study aims to determine the effect both jointly and partially between compensation, competence and organizational commitment on employee performance at the Regional Secretariat of Deli Serdang Regency. This study uses quantitative methods with the type of explanatory research using primary data and secondary data. The population in this study were employees at the Regional Secretariat of Deli Serdang Regency and as many as 65 employees were used as research samples. The data analysis technique used is multiple and partial linear regression using SPSS 24.0. The results of the regression analysis showed that of the three independent variables included in the regression model (compensation, competence and organizational commitment). The compensation variable is significant at 0.002, so it can be concluded that performance is influenced by compensation (hypothesis 1 is accepted). The competency variable has a significant value of 0.002, so it can be concluded that competence has an effect on performance (hypothesis 2 is accepted). Organizational commitment variable which has a significant value is 0.807. So it can be concluded that organizational commitment has no effect on employee performance (hypothesis 3 is rejected). The results showed that the variables of compensation, competence and organizational commitment together had a positive effect on employee performance. This is evidenced by the statistical results of the regression test obtained a value with a probability smaller than (α = 0.05), it can be explained that compensation, competence and organizational commitment have a positive effect on employee performance. Then the fourth hypothesis is accepted.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133614575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-13DOI: 10.47065/ekuitas.v4i2.2567
Bangkit Tua Wardana Ritonga, Hendra Gunawan Sihombing, Imam Sudirman, Hazrulta Aulia, Taufik Umri, S. Safrida
This research aims to find out the influence jointly or partially between Emotional Intellegence, Intellectual Intellegence and Spritual Intellegence to the performance of the Workers at the Badan Pengelolaan Pajak dan Retribusi Daerah Provinsi Sumatera Utara UPT Aek Kanopan. This research uses descriptive qualitative method using primary and secondary data. The population is the workers of the company. Fourty six workers become the sample of this research. Data analysis technique used is linear regression which shows that from the three independent variables applied to the regression model (Emotional Intellegence, Intellectual Intellegence and Spritual Intellegence). Emotional Intellegence is significant for 0,000 which can be concluded that Emotional Intellegence affects performance (hypothesis 1 accepted). Competantion has significant value 0,026 which can be concluded that competation affects performance (hypothesis 2 accepted). Spritual Intellegence variable has significant value 0,043 which means that Spritual Intellegence influences performance (hypothesis 3 accepted). Research results show that Emotional Intellegence, Intellectual Intellegence and Spritual Intellegence all positively influence the performance of the workers. It can be proven using the result of regression statistic test with probability value 0,000 obtained which is lower than α (α=0,05). So, it can be said that Emotional Intellegence, Intellectual Intellegence and Spritual Intellegence influence positively the performance of the workers. Thus, hypothesis 4 accepted.
{"title":"Pengaruh Kecerdasan Emosional, Kecerdasan Intelektual Dan Kecerdasan Spiritual Terhadap Peningkatan Kinerja Pegawai","authors":"Bangkit Tua Wardana Ritonga, Hendra Gunawan Sihombing, Imam Sudirman, Hazrulta Aulia, Taufik Umri, S. Safrida","doi":"10.47065/ekuitas.v4i2.2567","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2567","url":null,"abstract":"This research aims to find out the influence jointly or partially between Emotional Intellegence, Intellectual Intellegence and Spritual Intellegence to the performance of the Workers at the Badan Pengelolaan Pajak dan Retribusi Daerah Provinsi Sumatera Utara UPT Aek Kanopan. This research uses descriptive qualitative method using primary and secondary data. The population is the workers of the company. Fourty six workers become the sample of this research. Data analysis technique used is linear regression which shows that from the three independent variables applied to the regression model (Emotional Intellegence, Intellectual Intellegence and Spritual Intellegence). Emotional Intellegence is significant for 0,000 which can be concluded that Emotional Intellegence affects performance (hypothesis 1 accepted). Competantion has significant value 0,026 which can be concluded that competation affects performance (hypothesis 2 accepted). Spritual Intellegence variable has significant value 0,043 which means that Spritual Intellegence influences performance (hypothesis 3 accepted). Research results show that Emotional Intellegence, Intellectual Intellegence and Spritual Intellegence all positively influence the performance of the workers. It can be proven using the result of regression statistic test with probability value 0,000 obtained which is lower than α (α=0,05). So, it can be said that Emotional Intellegence, Intellectual Intellegence and Spritual Intellegence influence positively the performance of the workers. Thus, hypothesis 4 accepted.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130111233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-13DOI: 10.47065/ekuitas.v4i2.2407
H. Hasanuddin, Eva Singgarniari, F. Faisal, Agussalim Ritonga, Imran Nasution, Supar Wasesa, S. Rahayu
This study aims to determine the effect both jointly and partially between infrastructure, quality of human resources and work ability on employee performance at the Community and Village Empowerment Service (PMD) of Labuhanbatu Regency. This study uses quantitative methods with the type of explanatory research using primary data and secondary data. The population in this study were employees at the Department of Community and Village Empowerment (PMD) of Labuhanbatu Regency and as many as 52 employees were used as research samples. The data analysis technique used is multiple and partial linear regression using SPSS 24.0. The results of the regression analysis showed that of the three independent variables included in the regression model (infrastructure, quality of human resources and work ability). The infrastructure variable is significant at 0.016 so it can be concluded that infrastructure has an effect on employee performance (hypothesis 1 is accepted). HR quality variable which has a significant value at 0.000. So it can be concluded that the quality of human resources has an effect on employee performance (hypothesis 2 is accepted). The work ability variable which has a significant value is 0.007. So it can be concluded that work ability has an effect on employee performance (hypothesis 3 is accepted). The results showed that the variables of infrastructure, quality of human resources and work ability together had a positive effect on employee performance. This is evidenced by the statistical results of the regression test obtained a value with a probability of 0.000 is smaller than (α = 0.05), it can be explained that infrastructure, quality of human resources and work ability have a positive effect on employee performance. Then the fourth hypothesis is accepted.
{"title":"Pengaruh Sarana Prasarana, Kualitas SDM dan Kemampuan Kerja Terhadap Kinerja Pegawai","authors":"H. Hasanuddin, Eva Singgarniari, F. Faisal, Agussalim Ritonga, Imran Nasution, Supar Wasesa, S. Rahayu","doi":"10.47065/ekuitas.v4i2.2407","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2407","url":null,"abstract":"This study aims to determine the effect both jointly and partially between infrastructure, quality of human resources and work ability on employee performance at the Community and Village Empowerment Service (PMD) of Labuhanbatu Regency. This study uses quantitative methods with the type of explanatory research using primary data and secondary data. The population in this study were employees at the Department of Community and Village Empowerment (PMD) of Labuhanbatu Regency and as many as 52 employees were used as research samples. The data analysis technique used is multiple and partial linear regression using SPSS 24.0. The results of the regression analysis showed that of the three independent variables included in the regression model (infrastructure, quality of human resources and work ability). The infrastructure variable is significant at 0.016 so it can be concluded that infrastructure has an effect on employee performance (hypothesis 1 is accepted). HR quality variable which has a significant value at 0.000. So it can be concluded that the quality of human resources has an effect on employee performance (hypothesis 2 is accepted). The work ability variable which has a significant value is 0.007. So it can be concluded that work ability has an effect on employee performance (hypothesis 3 is accepted). The results showed that the variables of infrastructure, quality of human resources and work ability together had a positive effect on employee performance. This is evidenced by the statistical results of the regression test obtained a value with a probability of 0.000 is smaller than (α = 0.05), it can be explained that infrastructure, quality of human resources and work ability have a positive effect on employee performance. Then the fourth hypothesis is accepted.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125034821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-17DOI: 10.47065/ekuitas.v4i2.2491
Dientje Rumerung, Korneles Sangur
The purpose of this paper is to determine the effect of economic growth on poverty directly and indirectly through income distribution. This study uses secondary data of time series data obtained from the Central Statistics Agency of Maluku Province, the year that was the sample in this study between 2005 - 2017. The data analysis model used is path analysis, the analysis method used is descriptive analysis followed by classical assumption tests. and goodness of fit, the analysis tools used by the Eviews and IBM Amos. Hypothesis testing uses multiple regression path analysis techniques. The results of the research and discussion show that there is no influence between economic growth on income distribution, on the contrary, there is an influence between employment opportunities and income distribution. So even though there is economic growth, it does not have an impact on income distribution. Furthermore, it turns out that there is no influence between economic growth on poverty. So the economic growth that occurs does not have an impact on reducing poverty. Conversely, there is an influence between employment opportunities and poverty, which means that changes in employment opportunities will affect the level of poverty. The lack of effect on economic growth and employment opportunities through income distribution on poverty proves that in Maluku poverty indicates that poverty in Maluku is more relative poverty. Poverty that is created is not caused by economic growth and employment opportunities that affect income and consequently creates poverty, but rather due to limited access to various public facilities due to the condition of Maluku which is more dominated by the sea.
{"title":"Analisis Kemiskinan Propinsi Maluku dengan Distribusi Penghasilan Sebagai Variabel Mediasi (Tahun 2005-2017)","authors":"Dientje Rumerung, Korneles Sangur","doi":"10.47065/ekuitas.v4i2.2491","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2491","url":null,"abstract":"The purpose of this paper is to determine the effect of economic growth on poverty directly and indirectly through income distribution. This study uses secondary data of time series data obtained from the Central Statistics Agency of Maluku Province, the year that was the sample in this study between 2005 - 2017. The data analysis model used is path analysis, the analysis method used is descriptive analysis followed by classical assumption tests. and goodness of fit, the analysis tools used by the Eviews and IBM Amos. Hypothesis testing uses multiple regression path analysis techniques. The results of the research and discussion show that there is no influence between economic growth on income distribution, on the contrary, there is an influence between employment opportunities and income distribution. So even though there is economic growth, it does not have an impact on income distribution. Furthermore, it turns out that there is no influence between economic growth on poverty. So the economic growth that occurs does not have an impact on reducing poverty. Conversely, there is an influence between employment opportunities and poverty, which means that changes in employment opportunities will affect the level of poverty. The lack of effect on economic growth and employment opportunities through income distribution on poverty proves that in Maluku poverty indicates that poverty in Maluku is more relative poverty. Poverty that is created is not caused by economic growth and employment opportunities that affect income and consequently creates poverty, but rather due to limited access to various public facilities due to the condition of Maluku which is more dominated by the sea.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128791076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-17DOI: 10.47065/ekuitas.v4i2.2519
Yuliyasari Br Ginting, Wardayani Wardayani
This study aims to detect the potential for bankruptcy early on at PT. Sumber Alfaria Trijaya Tbk. PT. Sumber Alfaria Trijaya Tbk is one of the leading retail companies in Indonesia, or commonly known as Alfamart, a trading company that sells units and retails related to household needs. This study uses the Altman Z-Score method. The Altman Z-score method is a tool used to predict the level of bankruptcy of a company by calculating the value of several ratios and then entering it into a discriminant equation. The results of this study were conducted in 2016-2021 where the Z-Score value was greater than 2.90, which means that the company is healthy or not bankrupt, so this can also prove that the Altman Z-score method is effectively used in assessing the level of bankruptcy in a company.
{"title":"Analisis Metode Altman Z-Score Dalam Memprediksi Kebangkrutan Perusahaan (Tahun 2016-2021)","authors":"Yuliyasari Br Ginting, Wardayani Wardayani","doi":"10.47065/ekuitas.v4i2.2519","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2519","url":null,"abstract":"This study aims to detect the potential for bankruptcy early on at PT. Sumber Alfaria Trijaya Tbk. PT. Sumber Alfaria Trijaya Tbk is one of the leading retail companies in Indonesia, or commonly known as Alfamart, a trading company that sells units and retails related to household needs. This study uses the Altman Z-Score method. The Altman Z-score method is a tool used to predict the level of bankruptcy of a company by calculating the value of several ratios and then entering it into a discriminant equation. The results of this study were conducted in 2016-2021 where the Z-Score value was greater than 2.90, which means that the company is healthy or not bankrupt, so this can also prove that the Altman Z-score method is effectively used in assessing the level of bankruptcy in a company.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132953174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-17DOI: 10.47065/ekuitas.v4i2.2508
Debbi Chyntia Ovami, Galih Supraja, Ari Irawan, Rustam Efendi
This study aims to examine and analyze the factors that influence stock price volatility in sub-construction and building companies listed on the Indonesia Stock Exchange in 2015-2020. Determination of the sample using the purposive sampling method, the sample obtained was 9 sub-construction and building companies in the 2015-2020 period in order to obtain 54 observational data. The data used are secondary data and the analysis technique used is multiple linear regression method by conducting a series of assumption tests to ensure the feasibility of the data. The data processing used in this study uses panel data regression with the help of Eviews 10 software. The results of this study find that Net Profit Margin (NPM) partially has a positive and significant effect on stock price volatility and Growth has a negative and insignificant effect on stock price volatility. Meanwhile, based on the results of the simultaneous test (F test) that all independent variables jointly significantly affect the dependent variable.
{"title":"Net Profit Margin, Pertumbuhan Perusahaan dan Volatilitas Harga Saham Pada Perusahaan di Indonesia","authors":"Debbi Chyntia Ovami, Galih Supraja, Ari Irawan, Rustam Efendi","doi":"10.47065/ekuitas.v4i2.2508","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2508","url":null,"abstract":"This study aims to examine and analyze the factors that influence stock price volatility in sub-construction and building companies listed on the Indonesia Stock Exchange in 2015-2020. Determination of the sample using the purposive sampling method, the sample obtained was 9 sub-construction and building companies in the 2015-2020 period in order to obtain 54 observational data. The data used are secondary data and the analysis technique used is multiple linear regression method by conducting a series of assumption tests to ensure the feasibility of the data. The data processing used in this study uses panel data regression with the help of Eviews 10 software. The results of this study find that Net Profit Margin (NPM) partially has a positive and significant effect on stock price volatility and Growth has a negative and insignificant effect on stock price volatility. Meanwhile, based on the results of the simultaneous test (F test) that all independent variables jointly significantly affect the dependent variable.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133305467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-14DOI: 10.47065/ekuitas.v4i2.2419
Hafid Aditya Pradesa, Iin Agustina, Pepi Zulvia
The quality of service perceived by users has been generally reviewed and researched previously. This study aims to describe the important factors that reflect the quality of service in murabahah financing of a Islamic Rural Bank (BPRS) AM which is operating in Bandung Regency. A total of 140 respondents who are customers of BPRS AM in Bandung Regency are the samples in this study. Two-level confirmatory factor analysis (second order factor analysis) is used to answer the research question posed in this study, namely what are the most important aspects that can be reflected in murabahah services for customers. Factor analysis is used to test the factor weight values of each indicator of the variables observed in the study. The results of data analysis reveal that the quality of murabahah financing services can be well reflected in the aspects of guarantees of trust, responsiveness, price, physical evidence, and reliability provided to murabahah financing customers. In addition, the murabahah service model has a level of validity that can be well confirmed. Findings also reveals that respondents perceive the quality of murabahah services as being in the moderate category. Among five dimensions of murabahah service quality, the aspect of physical evidence was found to be the most important factor in reflecting the quality of murabahah services of BPRS AM operating in Bandung Regency. On the other hand, the respondent's assessment also shows that the aspect of guarantee or trust is the aspect that is rated the highest in murabahah services. In addition to the generally well-confirmed model, the findings of this study are useful as a basis for further exploration of the concept of service quality in Islamic Rural banks.
{"title":"Mengurai Faktor Terpenting Pada Kualitas Pelayanan Pembiayaan Murabahah Pada Bank Perkreditan Rakyat Syariah","authors":"Hafid Aditya Pradesa, Iin Agustina, Pepi Zulvia","doi":"10.47065/ekuitas.v4i2.2419","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2419","url":null,"abstract":"The quality of service perceived by users has been generally reviewed and researched previously. This study aims to describe the important factors that reflect the quality of service in murabahah financing of a Islamic Rural Bank (BPRS) AM which is operating in Bandung Regency. A total of 140 respondents who are customers of BPRS AM in Bandung Regency are the samples in this study. Two-level confirmatory factor analysis (second order factor analysis) is used to answer the research question posed in this study, namely what are the most important aspects that can be reflected in murabahah services for customers. Factor analysis is used to test the factor weight values of each indicator of the variables observed in the study. The results of data analysis reveal that the quality of murabahah financing services can be well reflected in the aspects of guarantees of trust, responsiveness, price, physical evidence, and reliability provided to murabahah financing customers. In addition, the murabahah service model has a level of validity that can be well confirmed. Findings also reveals that respondents perceive the quality of murabahah services as being in the moderate category. Among five dimensions of murabahah service quality, the aspect of physical evidence was found to be the most important factor in reflecting the quality of murabahah services of BPRS AM operating in Bandung Regency. On the other hand, the respondent's assessment also shows that the aspect of guarantee or trust is the aspect that is rated the highest in murabahah services. In addition to the generally well-confirmed model, the findings of this study are useful as a basis for further exploration of the concept of service quality in Islamic Rural banks.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134086344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-13DOI: 10.47065/ekuitas.v4i2.2506
Wili Chandra, Dewi Anggraini, Fauzi Akbar Maulana Hutabarat
MSMEs are the largest contributor to GDP in Indonesia but are still constrained and have difficulty determining effective promotional media, especially during the current New Normal period so that they can survive and increase income from day by day. This study aims to determine the effectiveness of MSME online advertisements in Medan City which are displayed on social media. The results of this study are expected to be useful for MSMEs in Medan City to provide advertisements for these parties optimally so that they get the expected results. The data used in this study were obtained from 100 samples who are residents of Medan City and are social media users who have seen MSME advertisements on social media. The data analysis technique used is the EPIC method introduced by The Nielsen Company. Where the variables are empathy (empathy), persuasion (persuasion), impact (impact), and communication (communication). The results of the EPIC analysis for each variable were empathy = 3.715, persuasion = 3.855, impact = 3.7125, and communication = 3.9025. Of the four variables studied, if included in the effectiveness scale, the four results of the analysis of these variables are partially in the "effective" range. The EPIC rate value which is the average value of the four variables is at 3.79625. This value is in the “effective” range on the effectiveness scale range.
{"title":"EPIC MODEL: Pengukuran Efektifitas Komukasi Pemasaran Usaha Mikro Kecil dan Menengah di Kota Medan pada masa New Normal","authors":"Wili Chandra, Dewi Anggraini, Fauzi Akbar Maulana Hutabarat","doi":"10.47065/ekuitas.v4i2.2506","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2506","url":null,"abstract":"MSMEs are the largest contributor to GDP in Indonesia but are still constrained and have difficulty determining effective promotional media, especially during the current New Normal period so that they can survive and increase income from day by day. This study aims to determine the effectiveness of MSME online advertisements in Medan City which are displayed on social media. The results of this study are expected to be useful for MSMEs in Medan City to provide advertisements for these parties optimally so that they get the expected results. The data used in this study were obtained from 100 samples who are residents of Medan City and are social media users who have seen MSME advertisements on social media. The data analysis technique used is the EPIC method introduced by The Nielsen Company. Where the variables are empathy (empathy), persuasion (persuasion), impact (impact), and communication (communication). The results of the EPIC analysis for each variable were empathy = 3.715, persuasion = 3.855, impact = 3.7125, and communication = 3.9025. Of the four variables studied, if included in the effectiveness scale, the four results of the analysis of these variables are partially in the \"effective\" range. The EPIC rate value which is the average value of the four variables is at 3.79625. This value is in the “effective” range on the effectiveness scale range.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128555245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public literacy about zakat institutions is very important to increase knowledge and management of zakat institutions. The purpose of this study was to determine literacy, the application of PSAK 109 and the trust of muzzaki in giving zakat at OPZ. This study used a quantitative method with a population of 48 respondents and data processing using SPSS 22. The results in this study the literacy variable has an effect on trust, the application of PSAK 109 has an effect on trust as well as the literacy variable, the application of PSAK 109 has a simultaneous effect on trust. Muzzaki's trust is needed to increase OPZ's income to alleviate poverty in Indonesia.
{"title":"Kemampuan Literasi Muzakki Dan Penerapan Psak 109 Dalam Kepercayaan Untuk Berzakat Pada Organisasi Pengelola Zakat (OPZ)","authors":"Hastuti Olivia, Annisa Namira, Dominggus Sijauta, Nadratul Hasanah Lubis, Syahrijal Hidayat","doi":"10.47065/ekuitas.v4i2.2453","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2453","url":null,"abstract":"Public literacy about zakat institutions is very important to increase knowledge and management of zakat institutions. The purpose of this study was to determine literacy, the application of PSAK 109 and the trust of muzzaki in giving zakat at OPZ. This study used a quantitative method with a population of 48 respondents and data processing using SPSS 22. The results in this study the literacy variable has an effect on trust, the application of PSAK 109 has an effect on trust as well as the literacy variable, the application of PSAK 109 has a simultaneous effect on trust. Muzzaki's trust is needed to increase OPZ's income to alleviate poverty in Indonesia.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"35 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132587013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-06DOI: 10.47065/ekuitas.v4i2.2427
Nanda Destyana Suci, D. R. Pandjaitan, Nuzul Inas Nabila
In the 4.0 industrial era, internet development is increasing rapidly, which helps people easier to find information from product reviews on the internet. Based on that, the trend of product review content is booming on the internet. One of the beauty products primarily reviewed as content on the internet is the Avoskin product. In link with that condition, Because most people nowadays are supposed to listen to their friends or other people they think will understand better and see how well the image of a brand is, companies need to pay atention to the effect of ewom and brand image on purchase intention.This research is aimed to discover the effect of electronic word of mouth and brand image on the buying intention of Avoskin beauty products. The population in this research was the citizen of Bandar Lampung that recognized and were interested in purchasing Avoskin beauty products. This research was categorized as field research as the instrument of this research is questionnaires distributed to the respondents. 120 respondents made up the sample, which was selected by a purposive sampling method. The data were collected using a questionnaire that has been tested for validity and reliability. The data analysis in this study uses multiple linear regression. The results of this study imply that ewom and brand image significantly positively affect purchase intention.
{"title":"Pengaruh Electronic Word of Mouth dan Citra Merek Terhadap Niat Beli Produk Kecantikan Avoskin","authors":"Nanda Destyana Suci, D. R. Pandjaitan, Nuzul Inas Nabila","doi":"10.47065/ekuitas.v4i2.2427","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2427","url":null,"abstract":"In the 4.0 industrial era, internet development is increasing rapidly, which helps people easier to find information from product reviews on the internet. Based on that, the trend of product review content is booming on the internet. One of the beauty products primarily reviewed as content on the internet is the Avoskin product. In link with that condition, Because most people nowadays are supposed to listen to their friends or other people they think will understand better and see how well the image of a brand is, companies need to pay atention to the effect of ewom and brand image on purchase intention.This research is aimed to discover the effect of electronic word of mouth and brand image on the buying intention of Avoskin beauty products. The population in this research was the citizen of Bandar Lampung that recognized and were interested in purchasing Avoskin beauty products. This research was categorized as field research as the instrument of this research is questionnaires distributed to the respondents. 120 respondents made up the sample, which was selected by a purposive sampling method. The data were collected using a questionnaire that has been tested for validity and reliability. The data analysis in this study uses multiple linear regression. The results of this study imply that ewom and brand image significantly positively affect purchase intention.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"203 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122664792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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