Pub Date : 2021-11-16DOI: 10.26480/mecj.02.2021.69.71
Santi Pisi, Girang Permata Gusti
Banking digitalization is an effort to continue to innovate to provide various facilities and conveniences for customers when conducting financial transactions through their smartphones. The online deposit service is one of the financial product innovations that provide online account opening services, without requiring customers to be physically present. This research uses descriptive methods and literature studies to find various problems when the implementation of online deposit products is carried out. The findings of this research are (1) the number of supporting infrastructure facilities for banking digitalization is still relatively limited, (2) many banking terms are difficult for the public to understand, (3) the number of cybercrimes occurring as a result of the increasing number of users in this industry. In this research, the author provides solutions to overcome the problems that arise, (1) improving IT infrastructure, increasing security, (2) online operator facilities that explain directly, (3) updating security and operator knowledge on various new modes that are developing about crime on the internet. This activity will make people believe, comfortable, and willing to place their money in the bank, especially the placement of deposit funds online. This research contributes to the development of knowledge about banking digitalization efforts in Indonesia.
{"title":"PROBLEMS AND SOLUTIONS FOR IMPLEMENTATION OF “ONLINE DEPOSITS” IN INDONESIA: DESCRIPTION ANALYSIS","authors":"Santi Pisi, Girang Permata Gusti","doi":"10.26480/mecj.02.2021.69.71","DOIUrl":"https://doi.org/10.26480/mecj.02.2021.69.71","url":null,"abstract":"Banking digitalization is an effort to continue to innovate to provide various facilities and conveniences for customers when conducting financial transactions through their smartphones. The online deposit service is one of the financial product innovations that provide online account opening services, without requiring customers to be physically present. This research uses descriptive methods and literature studies to find various problems when the implementation of online deposit products is carried out. The findings of this research are (1) the number of supporting infrastructure facilities for banking digitalization is still relatively limited, (2) many banking terms are difficult for the public to understand, (3) the number of cybercrimes occurring as a result of the increasing number of users in this industry. In this research, the author provides solutions to overcome the problems that arise, (1) improving IT infrastructure, increasing security, (2) online operator facilities that explain directly, (3) updating security and operator knowledge on various new modes that are developing about crime on the internet. This activity will make people believe, comfortable, and willing to place their money in the bank, especially the placement of deposit funds online. This research contributes to the development of knowledge about banking digitalization efforts in Indonesia.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126164678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.01.2021.20.28
Farah Alfanur, Y. Kadono
E-commerce in Indonesia is currently growing as consumers make an increasing number of online purchases, making the competition fiercer between e-commerce business players in the country. Despite this growth, e-commerce in Indonesia faces challenges remaining to their development such as a gap in internet penetration between rural and urban areas. To win the competition among all e-commerce businesses and face the existing challenges, it is necessary to determine the best strategy to retain current consumers along with getting more and more consumers. Thus, this study aims to better understand the behavior of e-commerce consumers in Indonesia by developing a structural model of purchase intention and behavior based on an adaptation of the unified theory of acceptance and use of technology 2 (UTAUT2) model, with input from other relevant theories and interviews conducted in the country. Data from questionnaires completed by 400 e-commerce consumers are analyzed using covariance-based structural equational modeling (CB-SEM). The CB-SEM analysis finds that purchase intention is significantly influenced by these six factors: facilitating conditions, perceived website quality, security, convenience, economic reasons, and social influence. Furthermore, purchase intention significantly influences the purchase behavior of consumers. Conversely, three factors considered in the study are found not to significantly influence purchase intention: hedonic motivation, variety, and delivery factors. These results help e-commerce businesses to consider important factors when determining key factors influencing consumer purchase intentions and behavior.
{"title":"EMPIRICAL STUDY OF PURCHASE INTENTION AND BEHAVIOR OF E-COMMERCE CONSUMERS IN INDONESIA","authors":"Farah Alfanur, Y. Kadono","doi":"10.26480/mecj.01.2021.20.28","DOIUrl":"https://doi.org/10.26480/mecj.01.2021.20.28","url":null,"abstract":"E-commerce in Indonesia is currently growing as consumers make an increasing number of online purchases, making the competition fiercer between e-commerce business players in the country. Despite this growth, e-commerce in Indonesia faces challenges remaining to their development such as a gap in internet penetration between rural and urban areas. To win the competition among all e-commerce businesses and face the existing challenges, it is necessary to determine the best strategy to retain current consumers along with getting more and more consumers. Thus, this study aims to better understand the behavior of e-commerce consumers in Indonesia by developing a structural model of purchase intention and behavior based on an adaptation of the unified theory of acceptance and use of technology 2 (UTAUT2) model, with input from other relevant theories and interviews conducted in the country. Data from questionnaires completed by 400 e-commerce consumers are analyzed using covariance-based structural equational modeling (CB-SEM). The CB-SEM analysis finds that purchase intention is significantly influenced by these six factors: facilitating conditions, perceived website quality, security, convenience, economic reasons, and social influence. Furthermore, purchase intention significantly influences the purchase behavior of consumers. Conversely, three factors considered in the study are found not to significantly influence purchase intention: hedonic motivation, variety, and delivery factors. These results help e-commerce businesses to consider important factors when determining key factors influencing consumer purchase intentions and behavior.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129477510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.01.2021.42.44
Dhirendra Man Thapa
The study aims to explore the situation of foreign employment and remittance on social and economic status in households. For this purpose, a total of 116 households having migrant family members (at least one) were selected in Simta Rural Municipality of Surkhet District, Nepal. The information was collected via interview by using a structured interview schedule. Descriptive as well as inferential statistics were carried out to analyze the impact of remittance. The impact of remittances on both economic status and the social status of the sampled households is remarkable. At a time when the country’s major economic indicators are not favorable, remittances have played a vital role in maintaining macroeconomic stability and keeping the economy afloat. Though remittances sent home by migrant workers are a boon to the economy, the facilities are inadequate to back up the increasing trend of migration. Inadequate information on foreign employment, lack of skill training, and lack of assurance of safe working environment and rights of the migrant workers have obstructed foreign employment. Formulation and effective implementation of pro-poor migration policy is the need of today. The government should play a proactive role to promote foreign employment by inducting and adhering to the policy of economic diplomacy. Replicating the best practice of the region has to be endorsed in our national context for promotion and regularization of foreign employment, to encourage the official transfer of remittance, and to streamline the asset and skill of the returnees for the economic development of the country.
{"title":"SITUATION OF FOREIGN EMPLOYMENT AND REMITTANCE IN NEPAL: A CASE STUDY OF SIMTA RURAL MUNICIPALITY OF NEPAL","authors":"Dhirendra Man Thapa","doi":"10.26480/mecj.01.2021.42.44","DOIUrl":"https://doi.org/10.26480/mecj.01.2021.42.44","url":null,"abstract":"The study aims to explore the situation of foreign employment and remittance on social and economic status in households. For this purpose, a total of 116 households having migrant family members (at least one) were selected in Simta Rural Municipality of Surkhet District, Nepal. The information was collected via interview by using a structured interview schedule. Descriptive as well as inferential statistics were carried out to analyze the impact of remittance. The impact of remittances on both economic status and the social status of the sampled households is remarkable. At a time when the country’s major economic indicators are not favorable, remittances have played a vital role in maintaining macroeconomic stability and keeping the economy afloat. Though remittances sent home by migrant workers are a boon to the economy, the facilities are inadequate to back up the increasing trend of migration. Inadequate information on foreign employment, lack of skill training, and lack of assurance of safe working environment and rights of the migrant workers have obstructed foreign employment. Formulation and effective implementation of pro-poor migration policy is the need of today. The government should play a proactive role to promote foreign employment by inducting and adhering to the policy of economic diplomacy. Replicating the best practice of the region has to be endorsed in our national context for promotion and regularization of foreign employment, to encourage the official transfer of remittance, and to streamline the asset and skill of the returnees for the economic development of the country.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126663889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.02.2021.51.54
Baili Zhang, Yadong Ma, M. Yin, Zhengxun Li
The paper analyzes the mechanism of real estate prices on economic development with panel quantile regression model. It is found that real estate prices can significantly promote economic development. Generally speaking, the contribution of real estate prices to economic development in regions with higher level of economic development is higher than that in regions with lower level. With the continuous improvement of the quantile, the impact of real estate prices has generally increased gradually, and the impact of urbanization level basically shows the law of diminishing marginal effect.
{"title":"ON THE IMPACT OF REAL ESTATE PRICES ON THE DEVELOPMENT OF REGIONAL ECONOMY IN CHINA–AN ESTIMATION BASED ON PANEL QUANTILE REGRESSION MODEL","authors":"Baili Zhang, Yadong Ma, M. Yin, Zhengxun Li","doi":"10.26480/mecj.02.2021.51.54","DOIUrl":"https://doi.org/10.26480/mecj.02.2021.51.54","url":null,"abstract":"The paper analyzes the mechanism of real estate prices on economic development with panel quantile regression model. It is found that real estate prices can significantly promote economic development. Generally speaking, the contribution of real estate prices to economic development in regions with higher level of economic development is higher than that in regions with lower level. With the continuous improvement of the quantile, the impact of real estate prices has generally increased gradually, and the impact of urbanization level basically shows the law of diminishing marginal effect.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131499284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.02.2021.72.76
Aprina Kuswardani, Girang Permata Gusti
The purpose of this research is to look into the function of money attitudes in mediating the link between knowledge management and financial performance. Knowledge Management is the independent variable in this study, whereas financial performance is the dependent variable, and Attitude to Money is the mediating variable. Using SPSS 23 analytic software. Data was collected utilizing the questionnaire approach with Linkert’s scale, a randomly selected sample based on specified criteria, and a total of 219 MSMEs in Pontianak City. The findings of this research are the knowledge management variable of MSME actors in the city of Pontianak has a significant influence on the Attitude to money variable. The more knowledge management increases, the better and optimal behavior to money will also be. However, the role of the attitude toward money variable appears to be ineffective in mediating the association between knowledge management and financial performance.
{"title":"THE ROLE OF ATTITUDE TO MONEY IN MEDIATING THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT AND FINANCIAL PERFORMANCE: A STUDY OF MSMES USING ECOMMERCE AND NONECOMMERCE IN THE CITY OF PONTIANAK – INDONESIA","authors":"Aprina Kuswardani, Girang Permata Gusti","doi":"10.26480/mecj.02.2021.72.76","DOIUrl":"https://doi.org/10.26480/mecj.02.2021.72.76","url":null,"abstract":"The purpose of this research is to look into the function of money attitudes in mediating the link between knowledge management and financial performance. Knowledge Management is the independent variable in this study, whereas financial performance is the dependent variable, and Attitude to Money is the mediating variable. Using SPSS 23 analytic software. Data was collected utilizing the questionnaire approach with Linkert’s scale, a randomly selected sample based on specified criteria, and a total of 219 MSMEs in Pontianak City. The findings of this research are the knowledge management variable of MSME actors in the city of Pontianak has a significant influence on the Attitude to money variable. The more knowledge management increases, the better and optimal behavior to money will also be. However, the role of the attitude toward money variable appears to be ineffective in mediating the association between knowledge management and financial performance.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124158207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.02.2021.45.50
Dikshya Mahat, Lenin Shumsher Kunwar
With globalization, world trade has been growing at a rapid pace. In most developing countries like Nepal, the problem of trade deficit has always been a part of the concern. The objective of this paper is to articulate the historical trend of the trade deficit in Nepal, the major imports and exports, the causes of the trade deficit, and some recommendations to solve the trade deficit. Nepal expanded its trade relationship after becoming a member of WTO on 23rd April 2004. Nepal mainly exports readymade garments, pashmina products, leather products, pulses, handicrafts, spices, medicinal herbs. The main imports are cereals, vehicles, pharmaceuticals, Mineral fuels, oils, iron & steel, plastics, gems, machinery. Major trading partners of Nepal are India, China, the USA, UAE, Canada, Indonesia, Argentina, France, Malaysia, and Ukraine. In the fiscal year 2019/20, imports decreased by 15.63%, and export increased by 0.62%. As a result, the total trade deficit decreased by 16.83%. Landlockedness, higher production cost, political instability, devaluation of currency are the factors impeding Nepal from coming out from the labyrinth of trade deficit. Fortification of the agricultural sector, focus on hydropower, improvement of infrastructures, modified trade policy, prioritization on export potential goods can solve the trade deficit. The country should strive towards specialization, strengthening the rural economy, gaining economies of scale, exploiting entrepreneurial and management skills of the labor force.
{"title":"TRADE DEFICIT IN NEPAL: A REVIEW ON CURRENT TRADE DEFICIT, CAUSES AND SOLUTIONS","authors":"Dikshya Mahat, Lenin Shumsher Kunwar","doi":"10.26480/mecj.02.2021.45.50","DOIUrl":"https://doi.org/10.26480/mecj.02.2021.45.50","url":null,"abstract":"With globalization, world trade has been growing at a rapid pace. In most developing countries like Nepal, the problem of trade deficit has always been a part of the concern. The objective of this paper is to articulate the historical trend of the trade deficit in Nepal, the major imports and exports, the causes of the trade deficit, and some recommendations to solve the trade deficit. Nepal expanded its trade relationship after becoming a member of WTO on 23rd April 2004. Nepal mainly exports readymade garments, pashmina products, leather products, pulses, handicrafts, spices, medicinal herbs. The main imports are cereals, vehicles, pharmaceuticals, Mineral fuels, oils, iron & steel, plastics, gems, machinery. Major trading partners of Nepal are India, China, the USA, UAE, Canada, Indonesia, Argentina, France, Malaysia, and Ukraine. In the fiscal year 2019/20, imports decreased by 15.63%, and export increased by 0.62%. As a result, the total trade deficit decreased by 16.83%. Landlockedness, higher production cost, political instability, devaluation of currency are the factors impeding Nepal from coming out from the labyrinth of trade deficit. Fortification of the agricultural sector, focus on hydropower, improvement of infrastructures, modified trade policy, prioritization on export potential goods can solve the trade deficit. The country should strive towards specialization, strengthening the rural economy, gaining economies of scale, exploiting entrepreneurial and management skills of the labor force.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126235669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.02.2021.55.63
Forbes Makudza, M. Sandada, David D. Madzikanda
The study sought to examine the differential effect of social commerce drivers on social commerce acceptance in the hotel industry. The study was driven by the need to elevate the usage of social networks from mere communication tools to business platforms that can be used for trade and commerce. In developing social commerce drivers, the study examined and unified nine previous theories of technology adoption. A positivist, quantitative methodology was adopted in this study. Data was analysed using a structural equation modelling (SEM) procedure. The study confirmed that all the five drivers namely, utility, simplicity, intrinsic, social and infrastructural, were statistically significant in driving social commerce acceptance. The most driving force was the infrastructural driver which entails availability of hardware, software and support systems. The study therefore concluded that the all-inclusive approach to social commerce drivers adopted in this study explains 58% of variance in social commerce acceptance. Thus, the study recommends the enhancement of social commerce acceptance through effective manipulation of the social commerce acceptance drivers.
{"title":"AUGMENTING SOCIAL COMMERCE ACCEPTANCE THROUGH AN ALL-INCLUSIVE APPROACH TO SOCIAL COMMERCE DRIVERS. EVIDENCE FROM THE HOTEL INDUSTRY","authors":"Forbes Makudza, M. Sandada, David D. Madzikanda","doi":"10.26480/mecj.02.2021.55.63","DOIUrl":"https://doi.org/10.26480/mecj.02.2021.55.63","url":null,"abstract":"The study sought to examine the differential effect of social commerce drivers on social commerce acceptance in the hotel industry. The study was driven by the need to elevate the usage of social networks from mere communication tools to business platforms that can be used for trade and commerce. In developing social commerce drivers, the study examined and unified nine previous theories of technology adoption. A positivist, quantitative methodology was adopted in this study. Data was analysed using a structural equation modelling (SEM) procedure. The study confirmed that all the five drivers namely, utility, simplicity, intrinsic, social and infrastructural, were statistically significant in driving social commerce acceptance. The most driving force was the infrastructural driver which entails availability of hardware, software and support systems. The study therefore concluded that the all-inclusive approach to social commerce drivers adopted in this study explains 58% of variance in social commerce acceptance. Thus, the study recommends the enhancement of social commerce acceptance through effective manipulation of the social commerce acceptance drivers.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129384450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.01.2021.29.35
Dhivyabharathi Parabakaran, Masri Abdul Lasi
This research study is to investigate the Human Resource Management Practices (HRM) and its impact on employee engagement and performance in an organization. There are 4 variables that impact on employee engagement and performance which are (learning culture), (work empowerment), (reward and recognition) and (supervisor support) in an organization. The main objective of this research study is to explore the understanding towards the human resource management practices. The organization should be very friendly and supportive employees to create a strong bond between the employees and supervisor develop business strategies. Employee’s engagement and performance has come up with a new method to human resource management practices to stay competitively and effectively to improve performance towards the employees. In order to investigate the relationship between HRM practices and employee engagement and performance, I was designed a questionnaire and distribute the questionnaire to 150 respondents. The questions were stated in the questionnaire are from the previous researcher was done for the similar topic. The data was calculated using the SPSS statistics and excel is to found there is a significant relationship between the independent and independents variable. Also using regression analysis to analyse the result. The findings result indicate that there is a relationship among all independent variables which are learning culture, work empowerment, rewards and recognition and supervisor support have significant impact on employee’s engagement and performance. In conclusion, analysed that HRM practices have an impact on the employee work engagement and performance. The future researcher should study that the employers need to develop proper and well established HRM policies and regulations in order to success in huge work engagement and performance level among the employees.
{"title":"HUMAN RESOURCE MANAGEMENT PRACTICES AND ITS IMPACT ON EMPLOYEE ENGAGEMENT AND PERFORMANCE IN AN ORGANIZATION A STUDY ON LABOUR FORCE IN MALAYSIA","authors":"Dhivyabharathi Parabakaran, Masri Abdul Lasi","doi":"10.26480/mecj.01.2021.29.35","DOIUrl":"https://doi.org/10.26480/mecj.01.2021.29.35","url":null,"abstract":"This research study is to investigate the Human Resource Management Practices (HRM) and its impact on employee engagement and performance in an organization. There are 4 variables that impact on employee engagement and performance which are (learning culture), (work empowerment), (reward and recognition) and (supervisor support) in an organization. The main objective of this research study is to explore the understanding towards the human resource management practices. The organization should be very friendly and supportive employees to create a strong bond between the employees and supervisor develop business strategies. Employee’s engagement and performance has come up with a new method to human resource management practices to stay competitively and effectively to improve performance towards the employees. In order to investigate the relationship between HRM practices and employee engagement and performance, I was designed a questionnaire and distribute the questionnaire to 150 respondents. The questions were stated in the questionnaire are from the previous researcher was done for the similar topic. The data was calculated using the SPSS statistics and excel is to found there is a significant relationship between the independent and independents variable. Also using regression analysis to analyse the result. The findings result indicate that there is a relationship among all independent variables which are learning culture, work empowerment, rewards and recognition and supervisor support have significant impact on employee’s engagement and performance. In conclusion, analysed that HRM practices have an impact on the employee work engagement and performance. The future researcher should study that the employers need to develop proper and well established HRM policies and regulations in order to success in huge work engagement and performance level among the employees.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131839961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.02.2021.64.68
Hendra Jonathan Sibarani
The concept of marketing activities using digital marketing can provide convenience in promotion of a brand and product on digital media such as social media that has been integrated with services available on Digital Marketing. The lack of understanding of target customers, does not use social media effectively, does not have a website or does not promote its website, website design is not attractive, does not plan marketing goals, not using SEO and too many strategies is a problem that often occurs on marketplace services in Indonesia. This is what underlies this research in several marketplaces that do not use the concept of digital marketing so that it has an impact on the reduction of sales targets and the number of customers. The aim in this study is to find out and analyze the extent to which marketplace in Indonesia can understand the concept of digital marketing, so as to be able to implement the development and prospects of digital business. This study used descriptive method with a qualitative approach. Data analysis techniques in this study used descriptive analysis and pattern analysis matching. The data used is primary data and secondary data. The study population is 50 of applications websites and marketplace in Indonesia, which used research indicators on the number of monthly web visitors, ranking in the AppStore, ranking on Playstore, and Followers on Twitter, Instagram and Facebook as the limit problem of research. The results obtained showed that Marketplace of Tokopedia, Shopee, Bukalapak, Lazada, Blibli has a very good rating compared to the Favo Website and Applications, Plazakamera, Tees, Qoo10 and Lakan6 which have not implemented a Digital Marketing concept so that there are still application users, which who do not know the existence of the website and application so that it has an impact on the absence of followers through social media Twitter, Instagram and Facebook. This research has a novelty on research methods and research objects in the digital business marketplace in Indonesia which is currently growing very rapidly and has an impact on increasing the number of customers.
{"title":"DIGITAL MARKETING IMPLEMENTATION ON DEVELOPMENT AND PROSPECTIVE DIGITAL BUSINESS (CASE STUDY ON MARKETPLACE IN INDONESIA)","authors":"Hendra Jonathan Sibarani","doi":"10.26480/mecj.02.2021.64.68","DOIUrl":"https://doi.org/10.26480/mecj.02.2021.64.68","url":null,"abstract":"The concept of marketing activities using digital marketing can provide convenience in promotion of a brand and product on digital media such as social media that has been integrated with services available on Digital Marketing. The lack of understanding of target customers, does not use social media effectively, does not have a website or does not promote its website, website design is not attractive, does not plan marketing goals, not using SEO and too many strategies is a problem that often occurs on marketplace services in Indonesia. This is what underlies this research in several marketplaces that do not use the concept of digital marketing so that it has an impact on the reduction of sales targets and the number of customers. The aim in this study is to find out and analyze the extent to which marketplace in Indonesia can understand the concept of digital marketing, so as to be able to implement the development and prospects of digital business. This study used descriptive method with a qualitative approach. Data analysis techniques in this study used descriptive analysis and pattern analysis matching. The data used is primary data and secondary data. The study population is 50 of applications websites and marketplace in Indonesia, which used research indicators on the number of monthly web visitors, ranking in the AppStore, ranking on Playstore, and Followers on Twitter, Instagram and Facebook as the limit problem of research. The results obtained showed that Marketplace of Tokopedia, Shopee, Bukalapak, Lazada, Blibli has a very good rating compared to the Favo Website and Applications, Plazakamera, Tees, Qoo10 and Lakan6 which have not implemented a Digital Marketing concept so that there are still application users, which who do not know the existence of the website and application so that it has an impact on the absence of followers through social media Twitter, Instagram and Facebook. This research has a novelty on research methods and research objects in the digital business marketplace in Indonesia which is currently growing very rapidly and has an impact on increasing the number of customers.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125490980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-16DOI: 10.26480/mecj.01.2021.36.41
Muhammad Syahiman Ghazalle, Masri Abdul Lasi
E-shopping is a form of electronic commerce used for business (B2B) and business (B2C) transactions. In Malaysia, it can be considered as infant and far from reaching its full potential. Millennials are the largest e-commerce buyers, with the age group consuming 54 percent of their goods online. Full time students recorded the highest smartphone users with 95.5%. Data collection was done by distributing self-designed questionnaires to 216 respondents. 95% of the questions are coming from the previous researchers done the similar topic and the raw data are being analyzed using IBM SPSS Statistics Subscription. The findings revealed that the perceived benefit is the most significant factors that influence the students toward online shopping. In details, there is relationship between perceived benefit, ambassador, price offered and ease of use with the online purchasing behavior except for trust on the seller. In conclusion, e-commerce or e-shopping has become convenience and reliable option for the students to get particular needs. 90% of the respondents had experienced online shopping beforehand. The benefit from online shopping is it enable everyone to conduct the transaction with the access of the internet and mobile phone. It is recommended for future researcher to conduct physical distribution of questionnaire directly to the potential students to get more convincing audience and population. Last but not least, as a result, vendors have found a new approach to create value for customers and build relationships with them towards marketing mix strategy and obtain more customer with the advance strategy and approach.
电子购物是一种用于商业（B2B）和商业（B2C）交易的电子商务形式。在马来西亚，电子购物还处于起步阶段，远未充分发挥其潜力。千禧一代是最大的电子商务买家，这个年龄段的人在网上消费了 54% 的商品。全日制学生使用智能手机的比例最高，达到 95.5%。数据收集是通过向 216 名受访者发放自行设计的调查问卷进行的。95%的问题来自于之前做过类似课题的研究人员，原始数据使用 IBM SPSS 统计订阅软件进行分析。研究结果显示，感知到的利益是影响学生网上购物的最重要因素。具体而言，除了对卖方的信任外，感知利益、形象大使、提供的价格和易用性与网购行为之间存在关系。总之，电子商务或电子购物已成为学生满足特定需求的方便、可靠的选择。90% 的受访者曾经有过网上购物经历。网上购物的好处在于它使每个人都能通过互联网和手机进行交易。建议未来的研究人员直接向潜在学生发放问卷，以获得更有说服力的受众和人群。最后但并非最不重要的一点是，研究结果表明，供应商已经找到了一种新的方法来为客户创造价值，并通过营销组合战略与客户建立联系，以先进的战略和方法获得更多客户。
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