Pub Date : 1900-01-01DOI: 10.26480/mecj.02.2022.76.85
Ampadu Seth, Yuanchun Jiang, S. Gyamfi, Debrah Emmanuel, Eric Amankwa
Personalized recommendation (PR) system has been established to enhance consumers experience by suggesting products for consumers. Researches in PR mostly focus on the PR “system” acceptance but not the “actual product” acceptance. Therefore, this research aims to develop an instrument that measures the psychometric indicators of personalized product recommended acceptance. The sample size for the study were made up of (N=521) consumers from various accessible online marketplace in Ghana (jumia, kikuu, tonaton, jiji, amazon, eBay, aliexpress, alibaba, and other platforms) who represent the end-users of the e-tailers recommendation system. The study was quantitative in nature. In an attempt to evaluate the Personalized Recommended Product Acceptance Scale (PRPA-SCALE), an instrument was developed then submitted to 1 psychologist, 2 Marketing experts and 2 consumer behaviour researchers to test and rate items developed for the study. The EFA and CFA were performed to validate the instrument. The finding indicated significant content validity and further provided evidence of a good model fit for the five factors extracted constructs ((Price consciousness (5 items), Product Review factor (6 items), Brand Influence (5 items), Perceived Quality (6 items) and E-tailers Promotional Factor (8 items)). To the best of our knowledge, the PRPA-scale is the first scale robustly developed to measure personalized product recommendation acceptance. This also set the foundation for future research in the area of consumers’ purchase decision processes towards recommended products.
{"title":"DEVELOPMENT OF MEASUREMENT SCALE FOR PERSONALIZED RECOMMENDED PRODUCT ACCEPTANCE (PRPA-SCALE)","authors":"Ampadu Seth, Yuanchun Jiang, S. Gyamfi, Debrah Emmanuel, Eric Amankwa","doi":"10.26480/mecj.02.2022.76.85","DOIUrl":"https://doi.org/10.26480/mecj.02.2022.76.85","url":null,"abstract":"Personalized recommendation (PR) system has been established to enhance consumers experience by suggesting products for consumers. Researches in PR mostly focus on the PR “system” acceptance but not the “actual product” acceptance. Therefore, this research aims to develop an instrument that measures the psychometric indicators of personalized product recommended acceptance. The sample size for the study were made up of (N=521) consumers from various accessible online marketplace in Ghana (jumia, kikuu, tonaton, jiji, amazon, eBay, aliexpress, alibaba, and other platforms) who represent the end-users of the e-tailers recommendation system. The study was quantitative in nature. In an attempt to evaluate the Personalized Recommended Product Acceptance Scale (PRPA-SCALE), an instrument was developed then submitted to 1 psychologist, 2 Marketing experts and 2 consumer behaviour researchers to test and rate items developed for the study. The EFA and CFA were performed to validate the instrument. The finding indicated significant content validity and further provided evidence of a good model fit for the five factors extracted constructs ((Price consciousness (5 items), Product Review factor (6 items), Brand Influence (5 items), Perceived Quality (6 items) and E-tailers Promotional Factor (8 items)). To the best of our knowledge, the PRPA-scale is the first scale robustly developed to measure personalized product recommendation acceptance. This also set the foundation for future research in the area of consumers’ purchase decision processes towards recommended products.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124395470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.01.2022.01.08
Amir Khushk, Zhang Zengtian, Yang Hui, Cynthia Atamba
The importance of groups in a business cannot be underestimated because working as a team is the most efficient way to find solutions to specific problem. This review paper aimed to provide a comprehensive view of the group and group dynamics in light of diverse theories from the past to the present by exploring how significant components of dynamics are entrenched in contemporary group literature. An extensive literature review was performed to examine 55 articles collected from various databases such as Web of Science and Scopus and published between 2000 and 2020. In social science, understanding group values is of particular importance because they determine what kinds of behavior are acceptable or unacceptable within the group. The study examined many constructs from past research, as well as key ideas from group-related theories. Moreover, research studies that have made significant contribution to management theories were explained with novel ideas in this paper along with future directions.
团体在企业中的重要性不能被低估，因为作为一个团队工作是找到解决具体问题的最有效的方法。本文旨在通过探讨动力学的重要组成部分如何在当代群体文学中根深蒂固，从过去到现在的各种理论出发，提供一个全面的群体和群体动力学的观点。对2000年至2020年期间从Web of Science和Scopus等各种数据库中收集的55篇文章进行了广泛的文献综述。在社会科学中，理解群体价值观是特别重要的，因为它们决定了群体中哪些行为是可以接受的，哪些是不可接受的。这项研究考察了过去研究中的许多概念，以及群体相关理论中的关键观点。此外，本文还对对管理理论有重要贡献的研究进行了新颖的解释，并提出了未来的发展方向。
{"title":"UNDERSTANDING GROUP DYNAMICS: THEORIES, PRACTICES, AND FUTURE DIRECTIONS","authors":"Amir Khushk, Zhang Zengtian, Yang Hui, Cynthia Atamba","doi":"10.26480/mecj.01.2022.01.08","DOIUrl":"https://doi.org/10.26480/mecj.01.2022.01.08","url":null,"abstract":"The importance of groups in a business cannot be underestimated because working as a team is the most efficient way to find solutions to specific problem. This review paper aimed to provide a comprehensive view of the group and group dynamics in light of diverse theories from the past to the present by exploring how significant components of dynamics are entrenched in contemporary group literature. An extensive literature review was performed to examine 55 articles collected from various databases such as Web of Science and Scopus and published between 2000 and 2020. In social science, understanding group values is of particular importance because they determine what kinds of behavior are acceptable or unacceptable within the group. The study examined many constructs from past research, as well as key ideas from group-related theories. Moreover, research studies that have made significant contribution to management theories were explained with novel ideas in this paper along with future directions.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129588351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.02.2022.72.75
Girang Permata Gusti, Yudis Agustira, M. Zaini, Rudi Triadi Yuliarto
The importance of strategies to create effective and efficient teaching and learning processes for teachers is a mandatory thing to do, remembering that students sometimes get bored easily and become uncomfortable when the learning tools used are traditional and conventional. This experimental research seeks to measure empirically the extent to which the effectiveness of the video tutorial method on improving students’ ability to understand the concepts of financial literacy is taught. The stages of the study were conducted using the pre-test and post-test methods and by using the same participants as many as 38 students for the tenth grade of SMA Negeri 1 Pontianak. The results showed that there was a positive and significant effect on students’ ability to understand the concept of financial literacy well (after receiving treatment).
为教师创造有效和高效的教学过程的策略的重要性是一件必须做的事情，记住当使用传统和传统的学习工具时，学生有时很容易感到厌倦和不舒服。本实验研究旨在实证衡量视频教学方法在提高学生理解金融素养概念能力方面的有效性程度。本研究各阶段采用前测和后测的方法，选取了38名相同的被试，这些被试来自于SMA Negeri 1 Pontianak的十年级学生。结果显示，学生(接受治疗后)对金融素养概念的理解能力有显著的正向影响。
{"title":"THE INFLUENCE OF VIDEO TUTORIAL LEARNING MEDIA ON IMPROVING FINANCIAL LITERACY KNOWLEDGE: A STUDY FOR E-COMMERCE USER STUDENTS","authors":"Girang Permata Gusti, Yudis Agustira, M. Zaini, Rudi Triadi Yuliarto","doi":"10.26480/mecj.02.2022.72.75","DOIUrl":"https://doi.org/10.26480/mecj.02.2022.72.75","url":null,"abstract":"The importance of strategies to create effective and efficient teaching and learning processes for teachers is a mandatory thing to do, remembering that students sometimes get bored easily and become uncomfortable when the learning tools used are traditional and conventional. This experimental research seeks to measure empirically the extent to which the effectiveness of the video tutorial method on improving students’ ability to understand the concepts of financial literacy is taught. The stages of the study were conducted using the pre-test and post-test methods and by using the same participants as many as 38 students for the tenth grade of SMA Negeri 1 Pontianak. The results showed that there was a positive and significant effect on students’ ability to understand the concept of financial literacy well (after receiving treatment).","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133729485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.02.2022.59.63
R. Goldberg, Valeska Nel
The COVID-19 pandemic has devastated the world economy, affecting many industries. Given the growing inadequacies of traditional marketing communication channels in the digital age, fashion retailers are looking at innovative ways of communicating with consumers. Gamification’s efficacy as a marketing communication’s tool can be linked to its potential to satisfy users’ intrinsic needs, ostensibly through evoking a pleasurable consumer experience via autotelic use reminiscent of videogame engagement. The goal of this study was to investigate the use of gamification in the fashion retail industry. A qualitative approach was followed by means of an exploratory research design. Judgement sampling was used to identify a total of 25 participants from whom data was gathered by means of conducting three focus groups. Data was analysed by means of the Morse and Field approach using Atlas.ti. The results indicate that consumers are aware of gamification and enjoy using it, describing it as a fun and enjoyable experience. Consumers’ primary motivation for using gamification applications is to gain financial benefit in the form of discounts, vouchers, points or rewards. The dominant challenges identified with using gamification applications are that they do not provide a user-friendly interface, as well as privacy and security concerns and connection issues.
{"title":"TO PLAY OR NOT TO PLAY: THE USE OF GAMIFICATION IN THE FASHION RETAIL INDUSTRY","authors":"R. Goldberg, Valeska Nel","doi":"10.26480/mecj.02.2022.59.63","DOIUrl":"https://doi.org/10.26480/mecj.02.2022.59.63","url":null,"abstract":"The COVID-19 pandemic has devastated the world economy, affecting many industries. Given the growing inadequacies of traditional marketing communication channels in the digital age, fashion retailers are looking at innovative ways of communicating with consumers. Gamification’s efficacy as a marketing communication’s tool can be linked to its potential to satisfy users’ intrinsic needs, ostensibly through evoking a pleasurable consumer experience via autotelic use reminiscent of videogame engagement. The goal of this study was to investigate the use of gamification in the fashion retail industry. A qualitative approach was followed by means of an exploratory research design. Judgement sampling was used to identify a total of 25 participants from whom data was gathered by means of conducting three focus groups. Data was analysed by means of the Morse and Field approach using Atlas.ti. The results indicate that consumers are aware of gamification and enjoy using it, describing it as a fun and enjoyable experience. Consumers’ primary motivation for using gamification applications is to gain financial benefit in the form of discounts, vouchers, points or rewards. The dominant challenges identified with using gamification applications are that they do not provide a user-friendly interface, as well as privacy and security concerns and connection issues.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128549793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.01.2022.09.13
K. A. Saka, K. B. Aladelusi
This study evaluates both short-run and long-run impacts of credit financing facilities provided by commercial banks on crop production development in Nigeria from 1981 to 2020. The study adopts ex post-facto research design and obtains data on the study variables from Central Bank of Nigeria Statistical Bulletin and World Bank Development Indicators. Autoregressive Distributed Lag (ARDL) model approach was employed as an estimation technique. The outcome of the analysis produces significant negative effect of commercial banks loans and advances on crop production development in the short run. In the long run, however, commercial banks loans and advances and labour employment in agriculture sector exert significant positive impact on crop production development in Nigeria. The researchers conclude that commercial banks credit financing significantly increase contribution of agriculture to Nigeria gross domestic product in the long-run while it reduces crop productivity in the short-run.
{"title":"COMMERCIAL BANK FINANCING AND DEVELOPMENT OF CROP PRODUCTION IN NIGERIA","authors":"K. A. Saka, K. B. Aladelusi","doi":"10.26480/mecj.01.2022.09.13","DOIUrl":"https://doi.org/10.26480/mecj.01.2022.09.13","url":null,"abstract":"This study evaluates both short-run and long-run impacts of credit financing facilities provided by commercial banks on crop production development in Nigeria from 1981 to 2020. The study adopts ex post-facto research design and obtains data on the study variables from Central Bank of Nigeria Statistical Bulletin and World Bank Development Indicators. Autoregressive Distributed Lag (ARDL) model approach was employed as an estimation technique. The outcome of the analysis produces significant negative effect of commercial banks loans and advances on crop production development in the short run. In the long run, however, commercial banks loans and advances and labour employment in agriculture sector exert significant positive impact on crop production development in Nigeria. The researchers conclude that commercial banks credit financing significantly increase contribution of agriculture to Nigeria gross domestic product in the long-run while it reduces crop productivity in the short-run.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123880213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.01.2022.20.23
Ying Ying
Since the beginning of 2020, offline physical stores and the sale of large quantities of agricultural products have all been affected by COVID-19. However, e-commerce in this case could make full use of its advantages of not being restricted by regional space. From 2020 to 2021, many regions and businesses have tried the form of e-commerce livestreams selling. However, as of May 2021, Yingkou city of Liaoning province was still affected by the COVID-19, resulting in a large number of unsalable agricultural products. The daily unsold volume of three towns in Bayuquan district and five towns in Gaizhou city was nearly 400 tons, which undoubtedly caused huge losses to the local farmers. This situation also indicated how little local farmers knew about the mode of livestreams selling. As the leader of short video platforms, Tik Tok has been studied by a large number of scholars on its operation mode, selling mode and cash ability. Because each region has many problems such as differences in urban factors, refined research is more suitable for these regions. For this reason, it is of certain significance to study the livestreams selling of agricultural products on Tik Tok platform of Yingkou city in Liaoning province.
{"title":"FEASIBILITY STUDY ON LIVESTREAMS SELLING OF AGRICULTURAL PRODUCTS ON TIK TOK PLATFORM — A CASE STUDY OF YINGKOU CITY IN LIAONING PROVINCE","authors":"Ying Ying","doi":"10.26480/mecj.01.2022.20.23","DOIUrl":"https://doi.org/10.26480/mecj.01.2022.20.23","url":null,"abstract":"Since the beginning of 2020, offline physical stores and the sale of large quantities of agricultural products have all been affected by COVID-19. However, e-commerce in this case could make full use of its advantages of not being restricted by regional space. From 2020 to 2021, many regions and businesses have tried the form of e-commerce livestreams selling. However, as of May 2021, Yingkou city of Liaoning province was still affected by the COVID-19, resulting in a large number of unsalable agricultural products. The daily unsold volume of three towns in Bayuquan district and five towns in Gaizhou city was nearly 400 tons, which undoubtedly caused huge losses to the local farmers. This situation also indicated how little local farmers knew about the mode of livestreams selling. As the leader of short video platforms, Tik Tok has been studied by a large number of scholars on its operation mode, selling mode and cash ability. Because each region has many problems such as differences in urban factors, refined research is more suitable for these regions. For this reason, it is of certain significance to study the livestreams selling of agricultural products on Tik Tok platform of Yingkou city in Liaoning province.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128804678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.02.2022.86.88
M. S, Rajith Kumar H. B
The current study was designed to evaluate the major challenges in online education in Mysore taluk during the recent covid pandemic period. The following objectives were included in this article: to evaluate the issue and challenges of online education in the study area and to investigate the government responsibility by policy making towards online education. In order to collect data, the questionnaire format of Google forms was used, and primary data sources were also used in this study. The study’s participants were 80, belongs to students and teaching professionals from Mysore taluk. The findings of the study revealed that the COVID-19 pandemic has a significant impact on online education in Mysore taluk of Mysore district, Karnataka state.
{"title":"STUDY OF MAJOR CHALLENGES IN ONLINE EDUCATION IN MYSORE TALUK DURING COVID PANDEMIC","authors":"M. S, Rajith Kumar H. B","doi":"10.26480/mecj.02.2022.86.88","DOIUrl":"https://doi.org/10.26480/mecj.02.2022.86.88","url":null,"abstract":"The current study was designed to evaluate the major challenges in online education in Mysore taluk during the recent covid pandemic period. The following objectives were included in this article: to evaluate the issue and challenges of online education in the study area and to investigate the government responsibility by policy making towards online education. In order to collect data, the questionnaire format of Google forms was used, and primary data sources were also used in this study. The study’s participants were 80, belongs to students and teaching professionals from Mysore taluk. The findings of the study revealed that the COVID-19 pandemic has a significant impact on online education in Mysore taluk of Mysore district, Karnataka state.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116032937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.01.2022.24.28
R. Goldberg, Angela Kotze
The rise in popularity of online shopping coupled with the increasing amount of time spent by consumers on social media platforms have given rise to a new form of e-commerce known as social commerce. Social commerce entails the buying and selling of products and services on social media platforms. Millennials are some of the most frequent users of social media and therefore avid users of social commerce platforms. Due to its social nature, purchase decisions made on social commerce platforms are prone to influence from reference groups. Organisations are investing increasing amounts of capital to identify and use reference groups to improve their marketing endeavours. However, very few are effectively influenced by referents when making purchase decisions. Thus, it is important to identify the reference groups that have an influence on a consumer group’s buying behaviour, and to determine the influence exerted by such groups. The purpose of this study is to investigate the influence of reference groups on the buying behaviour of Millennials on social commerce platforms. A qualitative approach was followed by means of an exploratory research design. Judgement sampling was used to identify a total of 26 participants from whom data was gathered by means of conducting three focus groups. Data was analysed by means of the Morse and Field approach using ATLAS.ti. The results indicate that Millennials’ primary reference groups are family and friend, influencers and experts. Referents exert a prominent influence on Millennials’ decisions to make use of social commerce platforms. Millennials do not observe referents’ buying behaviour, mimic referents style, purchase products to identify with referents and do not seek approval from reference groups when making a purchase decision on a social commerce platform.
{"title":"THE INFLUENCE OF REFERENCE GROUPS ON MILLENNIALS’ SOCIAL COMMERCE BUYING BEHAVIOUR","authors":"R. Goldberg, Angela Kotze","doi":"10.26480/mecj.01.2022.24.28","DOIUrl":"https://doi.org/10.26480/mecj.01.2022.24.28","url":null,"abstract":"The rise in popularity of online shopping coupled with the increasing amount of time spent by consumers on social media platforms have given rise to a new form of e-commerce known as social commerce. Social commerce entails the buying and selling of products and services on social media platforms. Millennials are some of the most frequent users of social media and therefore avid users of social commerce platforms. Due to its social nature, purchase decisions made on social commerce platforms are prone to influence from reference groups. Organisations are investing increasing amounts of capital to identify and use reference groups to improve their marketing endeavours. However, very few are effectively influenced by referents when making purchase decisions. Thus, it is important to identify the reference groups that have an influence on a consumer group’s buying behaviour, and to determine the influence exerted by such groups. The purpose of this study is to investigate the influence of reference groups on the buying behaviour of Millennials on social commerce platforms. A qualitative approach was followed by means of an exploratory research design. Judgement sampling was used to identify a total of 26 participants from whom data was gathered by means of conducting three focus groups. Data was analysed by means of the Morse and Field approach using ATLAS.ti. The results indicate that Millennials’ primary reference groups are family and friend, influencers and experts. Referents exert a prominent influence on Millennials’ decisions to make use of social commerce platforms. Millennials do not observe referents’ buying behaviour, mimic referents style, purchase products to identify with referents and do not seek approval from reference groups when making a purchase decision on a social commerce platform.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131017549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.01.2022.36.43
G. Kankam
It has become crucial for companies to proactively consider how to draw in and then keep customers. The goal of the study is to determine whether Ghanaian banks have successfully employed innovative relationship marketing as a tactic through superior customer service to acquire a competitive edge. This study utilized a cross-sectional design and used simple random selection to choose 130 customers, while the purposive sampling method was used to select five Ghanaian banks. Data were gathered via a self-reported survey (questionnaire). To present the results, structural equation modeling was employed. Structured equation modeling (PLS-SEM) with SmartPLS 3.0 was used to examine the data. This study has added to the body of knowledge by demonstrating how innovative relationship marketing may be used to gauge service quality and gain a competitive edge. The study’s conclusions suggest that the resource-based paradigm is appropriate for representing both tangible resources like physical resources and intangible resources like customer service excellence. The study findings demonstrated that inventive relationship marketing improved service quality significantly, giving banks a competitive edge.
{"title":"INNOVATIVE RELATIONSHIP MARKETING AND SERVICE QUALITY TOWARD COMPETITIVE ADVANTAGE AMONG GHANAIAN BANKS","authors":"G. Kankam","doi":"10.26480/mecj.01.2022.36.43","DOIUrl":"https://doi.org/10.26480/mecj.01.2022.36.43","url":null,"abstract":"It has become crucial for companies to proactively consider how to draw in and then keep customers. The goal of the study is to determine whether Ghanaian banks have successfully employed innovative relationship marketing as a tactic through superior customer service to acquire a competitive edge. This study utilized a cross-sectional design and used simple random selection to choose 130 customers, while the purposive sampling method was used to select five Ghanaian banks. Data were gathered via a self-reported survey (questionnaire). To present the results, structural equation modeling was employed. Structured equation modeling (PLS-SEM) with SmartPLS 3.0 was used to examine the data. This study has added to the body of knowledge by demonstrating how innovative relationship marketing may be used to gauge service quality and gain a competitive edge. The study’s conclusions suggest that the resource-based paradigm is appropriate for representing both tangible resources like physical resources and intangible resources like customer service excellence. The study findings demonstrated that inventive relationship marketing improved service quality significantly, giving banks a competitive edge.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115334865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.26480/mecj.01.2022.14.16
P. Siegfried, Zhu Quankun
In recent years, the retail virtual store has become the main trend in social services. More and more people tend to shop in retail virtual stores. With the development of 3D virtual reality, this trend is getting stronger and stronger. Therefore, the development prospect of virtual retail stores has attracted much attention. This paper examines the impact of companies’ and users’ popularization of helmet gadgets on in-store traffic and analyzes how virtual reality (VR) could enhance the customer experience throughout the shopping trip. A qualitative research design has been used, which also included conversations with both professionals and consumers. Moreover, this paper seeks to break new ground by attempting to use the current literature to help predict future directions and trends for online shopping.
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