Pub Date : 2024-02-14DOI: 10.58184/mestaka.v3i1.273
Dzaka Zaki Syahansyah, Hesty Prima Rini
The purpose of this research is to provide an explanation of the marketing approach used by B21 Digital Printing. This approach provides an opportunity to utilize the MetaAds movie promotion platform to increase sales. By utilizing MetaAds as a marketing tool, B21 Digital Printing was able to achieve higher customer acquisition rates. This was achieved by consistently expanding audience reach through the utilization of enlightening and challenging video content. The information displayed here shows that the utilization of MetaAds as a digital platform for advertising produces high-quality results, which in turn validates the effectiveness of the video advertising strategy that B21 Digital Printing uses to facilitate the acquisition process of its portfolio of business opportunities.
{"title":"Pengaruh Pembuatan Konten Video Terhadap Penjualan Di B21 Digital Printing","authors":"Dzaka Zaki Syahansyah, Hesty Prima Rini","doi":"10.58184/mestaka.v3i1.273","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.273","url":null,"abstract":"The purpose of this research is to provide an explanation of the marketing approach used by B21 Digital Printing. This approach provides an opportunity to utilize the MetaAds movie promotion platform to increase sales. By utilizing MetaAds as a marketing tool, B21 Digital Printing was able to achieve higher customer acquisition rates. This was achieved by consistently expanding audience reach through the utilization of enlightening and challenging video content. The information displayed here shows that the utilization of MetaAds as a digital platform for advertising produces high-quality results, which in turn validates the effectiveness of the video advertising strategy that B21 Digital Printing uses to facilitate the acquisition process of its portfolio of business opportunities.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"135 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140457096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.58184/mestaka.v3i1.264
Yuliansyah Yuliansyah, Yosita Tri Purnama Sari, Ana Anjaly, Dolly Madya Parton, Muhammad Dandi Ilahi, Eko Sumartono
In this increasingly modern era, culinary trends continue to develop rapidly. One of the latest trends that is currently popular is melted mini piscok. Piscok mini melt is a variant of banana chocolate which has a smaller size and delicious filling. In 2023, melted mini piscok is predicted to become increasingly popular and become one of people's favorite foods. In 2023, melted mini piscok will experience various innovations and taste improvements that will make it even more contemporary. Various new flavors such as chocolate cheese, matcha chocolate and strawberry chocolate are a special attraction for sweet food lovers. Apart from that, the variety of shapes and appearances is also increasingly attractive with toppings such as nuts, Oreos and sprinkles which make it even more beautiful and appetizing. In facing the melted mini piscok trend in 2023, producers and sellers must be able to keep up with developments and maintain product quality they. This needs to be done to maintain consumer satisfaction and win competition with other competitors. In facing this challenge, producers must continue to carry out research and development to create new innovations that can follow consumer tastes and trends. In conclusion, piscok mini melted will become one of the popular culinary trends in 2023. Innovation and improving taste are factors main role in maintaining the popularity of this food. Apart from that, the unique and modern concept in presentation is also its own attraction. With innovation and quality improvements, it is hoped that mini melted piscok will continue to be popular and become one of the favorite foods in the years to come.
{"title":"Kewirausahaan Pembuatan Piscok Mini Lumer Dalam Kegiatan One Day Enterpreneur Di Universitas Dehasen Bengkulu","authors":"Yuliansyah Yuliansyah, Yosita Tri Purnama Sari, Ana Anjaly, Dolly Madya Parton, Muhammad Dandi Ilahi, Eko Sumartono","doi":"10.58184/mestaka.v3i1.264","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.264","url":null,"abstract":"In this increasingly modern era, culinary trends continue to develop rapidly. One of the latest trends that is currently popular is melted mini piscok. Piscok mini melt is a variant of banana chocolate which has a smaller size and delicious filling. In 2023, melted mini piscok is predicted to become increasingly popular and become one of people's favorite foods. In 2023, melted mini piscok will experience various innovations and taste improvements that will make it even more contemporary. Various new flavors such as chocolate cheese, matcha chocolate and strawberry chocolate are a special attraction for sweet food lovers. Apart from that, the variety of shapes and appearances is also increasingly attractive with toppings such as nuts, Oreos and sprinkles which make it even more beautiful and appetizing. In facing the melted mini piscok trend in 2023, producers and sellers must be able to keep up with developments and maintain product quality they. This needs to be done to maintain consumer satisfaction and win competition with other competitors. In facing this challenge, producers must continue to carry out research and development to create new innovations that can follow consumer tastes and trends. In conclusion, piscok mini melted will become one of the popular culinary trends in 2023. Innovation and improving taste are factors main role in maintaining the popularity of this food. Apart from that, the unique and modern concept in presentation is also its own attraction. With innovation and quality improvements, it is hoped that mini melted piscok will continue to be popular and become one of the favorite foods in the years to come.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"258 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140457514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.58184/mestaka.v3i1.257
B. Susanto, Fani Khoirotunnisa
Seeing the competition in the business market world is getting tighter, PT. Pos Indonesia (Persero) which provides goods or mail delivery services if it does not innovate it will be less competitive, currently PT. Pos Indonesia (Persero) is ranked number 3 nationally in the national ranking of services. Free pickup servive service or free package pick-up is an effort made by PT. Pos Indonesia (Persero) so that customers do not go to other delivery services. The PosAja Indonesia application has great potential with various services provided, but the concern of the Indonesian people for the PosAja application is still lacking because of a number of problems, including PosAja is still fairly new, so the author is very interested in introducing the application as a form of community service with the title "The introduction of the free pickup service feature in the PosAja application as an effort to make it easier for people to send packages". Application introduction activities are carried out through Instagram social media by distributing posters addressed to all Indonesian people. The community service period starts on December 14 – 18, 202. For technical implementation, it starts from planning, action, and evaluation. The results of the introduction of the PosAja application through Instagram received a positive response from the public, and simply added information to the community. With the introduction of the PosAja application, it is expected that users of this application will increase. The introduction of the free pickup service feature of the PosAja application is expected that the public can know the existence of the Pos Aja application so as to increase the adoption of the PosAja application.
{"title":"Pengenalan Fitur Free Pickup Service Pada Aplikasi “PosAja” Sebagai Upaya Mempermudah Masyarakat Dalam Mengirim Paket","authors":"B. Susanto, Fani Khoirotunnisa","doi":"10.58184/mestaka.v3i1.257","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.257","url":null,"abstract":"Seeing the competition in the business market world is getting tighter, PT. Pos Indonesia (Persero) which provides goods or mail delivery services if it does not innovate it will be less competitive, currently PT. Pos Indonesia (Persero) is ranked number 3 nationally in the national ranking of services. Free pickup servive service or free package pick-up is an effort made by PT. Pos Indonesia (Persero) so that customers do not go to other delivery services. The PosAja Indonesia application has great potential with various services provided, but the concern of the Indonesian people for the PosAja application is still lacking because of a number of problems, including PosAja is still fairly new, so the author is very interested in introducing the application as a form of community service with the title \"The introduction of the free pickup service feature in the PosAja application as an effort to make it easier for people to send packages\". Application introduction activities are carried out through Instagram social media by distributing posters addressed to all Indonesian people. The community service period starts on December 14 – 18, 202. For technical implementation, it starts from planning, action, and evaluation. The results of the introduction of the PosAja application through Instagram received a positive response from the public, and simply added information to the community. With the introduction of the PosAja application, it is expected that users of this application will increase. The introduction of the free pickup service feature of the PosAja application is expected that the public can know the existence of the Pos Aja application so as to increase the adoption of the PosAja application.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"17 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140457780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.58184/mestaka.v3i1.254
Sabila Amara Rachma, Supriyono Supriyono
The widespread use of the internet accessed by the public makes communication via social media an effective way to increase the popularity or fame of an account on social media. The important role of account managers on social media, especially Instagram, is one strategy for forming social media branding for a company, one of which is the football industry. This research aims to determine creative content strategies in increasing the popularity of a club on Instagram social media. The method or approach used in writing this journal is the qualitative descriptive method, where this method has a main focus that uses data acquisition that is as it is. The results of this research journal were obtained from uploading creative content on Instagram social media belonging to the Persebaya internal club in order to increase popularity among social media users, especially Instagram.
{"title":"Strategi Konten Kreatif Pada Media Sosial Instagram Untuk Meningkatkan Popularitas Klub Internal Persebaya Amatir","authors":"Sabila Amara Rachma, Supriyono Supriyono","doi":"10.58184/mestaka.v3i1.254","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.254","url":null,"abstract":"The widespread use of the internet accessed by the public makes communication via social media an effective way to increase the popularity or fame of an account on social media. The important role of account managers on social media, especially Instagram, is one strategy for forming social media branding for a company, one of which is the football industry. This research aims to determine creative content strategies in increasing the popularity of a club on Instagram social media. The method or approach used in writing this journal is the qualitative descriptive method, where this method has a main focus that uses data acquisition that is as it is. The results of this research journal were obtained from uploading creative content on Instagram social media belonging to the Persebaya internal club in order to increase popularity among social media users, especially Instagram.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"254 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140457836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.58184/mestaka.v3i1.269
Nara Setya Wiratama, Zainal Afandi, Agus Budianto, R. Anggraini, Ari Widya Utomo
Political education really needs to be transmitted to members of youth organizations so that they have good political skills. Bung Karno was a proclaimer, explorer of Pancasila and the first president of Indonesia who had visionary political views. The Community Service Team of the History Education Study Program, Universitas Nusantara PGRI Kediri would like to provide Bung Karno's Political Education for the Taruna Merah Putih Nganjuk as a Motivator of New Voters in the 2024 General Election. This service aims to: (1) Increase political understanding of the Taruna Merah Putih Nganjuk youth organization, and (2) Increasing insight into Bung Karno's thinking in the Indonesian Centric political movement. The methods used in service activities are lecture and demonstration methods. The lecture method is to convey the principles of Political Education, Bung Karno's thoughts, and current political conditions and ideal politics, while the demonstration method is to provide participants with the opportunity to practice speaking to put into practice the political knowledge that has been gained through discussion and question and answer. Based on the mentoring activities carried out, out of 30 participants, the results were that 27 participants were very satisfied with this activity and were able to complete the task well. The other 3 participants had technical problems. So it can be concluded that this service activity was successful.
政治教育确实需要传授给青年组织成员，使他们具备良好的政治技能。邦卡尔诺（Bung Karno）是一位具有远见卓识的政治家，他是潘查希拉（Pancasila）的宣扬者和探索者，也是印度尼西亚的第一任总统。印尼国立大学（Universitas Nusantara PGRI Kediri）历史教育研究项目社区服务小组希望为 Taruna Merah Putih Nganjuk 提供 Bung Karno 的政治教育，以激励新选民参加 2024 年大选。这项服务旨在：（1）增进 Taruna Merah Putih Nganjuk 青年组织对政治的了解；（2）深入了解 Bung Karno 在以印尼为中心的政治运动中的思想。服务活动采用的方法是讲座法和示范法。讲座方法是传达政治教育的原则、Bung Karno 的思想以及当前的政治状况和理想政治，而示范方法则是为参与者提供练习发言的机会，以便将通过讨论和问答获得的政治知识付诸实践。根据所开展的指导活动，在 30 名参与者中，27 名参与者对此次活动非常满意，能够很好地完成任务。另外 3 名参与者遇到了技术问题。因此可以得出结论，这项服务活动是成功的。
{"title":"Pendidikan Politik Bung Karno Untuk Taruna Merah Putih Nganjuk Sebagai Penggerak Pemilih Pemula Dalam Pemilu 2024","authors":"Nara Setya Wiratama, Zainal Afandi, Agus Budianto, R. Anggraini, Ari Widya Utomo","doi":"10.58184/mestaka.v3i1.269","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.269","url":null,"abstract":"Political education really needs to be transmitted to members of youth organizations so that they have good political skills. Bung Karno was a proclaimer, explorer of Pancasila and the first president of Indonesia who had visionary political views. The Community Service Team of the History Education Study Program, Universitas Nusantara PGRI Kediri would like to provide Bung Karno's Political Education for the Taruna Merah Putih Nganjuk as a Motivator of New Voters in the 2024 General Election. This service aims to: (1) Increase political understanding of the Taruna Merah Putih Nganjuk youth organization, and (2) Increasing insight into Bung Karno's thinking in the Indonesian Centric political movement. The methods used in service activities are lecture and demonstration methods. The lecture method is to convey the principles of Political Education, Bung Karno's thoughts, and current political conditions and ideal politics, while the demonstration method is to provide participants with the opportunity to practice speaking to put into practice the political knowledge that has been gained through discussion and question and answer. Based on the mentoring activities carried out, out of 30 participants, the results were that 27 participants were very satisfied with this activity and were able to complete the task well. The other 3 participants had technical problems. So it can be concluded that this service activity was successful.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"291 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140457395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.58184/mestaka.v3i1.256
Nadya Puspita Wardhani, Sulastri Irbayuni
This outreach activity to the community aims to build a brokerage company image branding strategy. Brokerage companies often face challenges in maintaining a positive image amidst negative perceptions that arise due to various issues and scandals involving the corporate industry. A bad image of a brokerage company can damage investor confidence and hinder long-term business growth. In Indonesia, there are still many people who do not understand investment principles. Seeing the existing problems, this community service activity provides insight and understanding for the community through training as part of the branding strategy. Participants can also have the opportunity to play golf while sharing. Thus, the insights gained by SSC participants "Sharing Cari Cuan" are not only material on how to invest, but also get other experiences from community service activities carried out.
这项面向社会的外联活动旨在建立经纪公司的形象品牌战略。经纪公司经常面临挑战，如何在涉及企业行业的各种问题和丑闻所产生的负面看法中保持正面形象。经纪公司的不良形象会损害投资者的信心，阻碍业务的长期发展。在印度尼西亚，仍有许多人不了解投资原则。看到存在的问题，作为品牌战略的一部分，这项社区服务活动通过培训为社区提供洞察力和理解力。参与者还可以有机会在分享的同时打高尔夫球。因此，"分享 Cari Cuan "的 SSC 参与者所获得的启示不仅仅是如何投资的材料，还能从开展的社区服务活动中获得其他经验。
{"title":"Strategi Memperkuat Branding Dalam Menghadapi Citra Buruk Perusahaan Pialang (Sosialisasi Ke Masyarakat)","authors":"Nadya Puspita Wardhani, Sulastri Irbayuni","doi":"10.58184/mestaka.v3i1.256","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.256","url":null,"abstract":"This outreach activity to the community aims to build a brokerage company image branding strategy. Brokerage companies often face challenges in maintaining a positive image amidst negative perceptions that arise due to various issues and scandals involving the corporate industry. A bad image of a brokerage company can damage investor confidence and hinder long-term business growth. In Indonesia, there are still many people who do not understand investment principles. Seeing the existing problems, this community service activity provides insight and understanding for the community through training as part of the branding strategy. Participants can also have the opportunity to play golf while sharing. Thus, the insights gained by SSC participants \"Sharing Cari Cuan\" are not only material on how to invest, but also get other experiences from community service activities carried out.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"33 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140457251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-06DOI: 10.58184/mestaka.v3i1.251
Idris Ariyanto, Supriyono Supriyono
This research provides in-depth insight into optimizing the use of Instagram as an effective branding tool, with an emphasis on high-quality visual content to maintain brand consistency that is able to stimulate more active consumer interaction. As a football club, Persebaya Amateur feels the need to expand its reach and interaction with its audience, especially through social media as the main communication channel. The main focus of this research is on the Instagram platform, which is the main media used by the club. To obtain accurate data and information, careful research methods are used. The findings from this research can provide a deeper insight into the club, especially within the internal scope of Persebaya Amateur, to understand consumer behavior on social media and design branding strategies that are more targeted. This strategy involves consistent branding activities, focuses on the club's identity values, and can increase audience interaction and engagement. Practically, the results of this research can guide amateur football clubs and similar organizations in designing more effective branding strategies through social media, with the aim of increasing audience interaction and involvement, as well as strengthening the club's identity and image.
{"title":"Pemanfaatan Media Sosial Instagram Dalam Membangun Brand Image Pada Klub Internal Persebaya Amatir","authors":"Idris Ariyanto, Supriyono Supriyono","doi":"10.58184/mestaka.v3i1.251","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.251","url":null,"abstract":"This research provides in-depth insight into optimizing the use of Instagram as an effective branding tool, with an emphasis on high-quality visual content to maintain brand consistency that is able to stimulate more active consumer interaction. As a football club, Persebaya Amateur feels the need to expand its reach and interaction with its audience, especially through social media as the main communication channel. The main focus of this research is on the Instagram platform, which is the main media used by the club. To obtain accurate data and information, careful research methods are used. The findings from this research can provide a deeper insight into the club, especially within the internal scope of Persebaya Amateur, to understand consumer behavior on social media and design branding strategies that are more targeted. This strategy involves consistent branding activities, focuses on the club's identity values, and can increase audience interaction and engagement. Practically, the results of this research can guide amateur football clubs and similar organizations in designing more effective branding strategies through social media, with the aim of increasing audience interaction and involvement, as well as strengthening the club's identity and image.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"43 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140461091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-06DOI: 10.58184/mestaka.v3i1.240
E. Kharisma, Supriyono Supriyono
Abstract Organizational culture is a set of established norms that constitute the values or characteristics of a company. Organizational culture can shape, influence, and even reflect the quality of human resources. Employee orientation can create effective strategies to enhance development within it. This journal discusses the analysis of the influence of organizational culture on the improvement of Human Resources Quality, also known as resources, in Persebaya Amateur. The quality of human resources can experience improvement due to the influence of the organizational culture created within it. This research uses a direct survey method involving interviews with relevant parties. Data are analyzed using organizational culture as a crucial factor influencing the improvement of human resource quality in the company. The creation of quality human resources is a significant impact of a positive organizational culture. In general, this research aims to analyze the influence of organizational culture on the strategies used to improve human resource quality. This is also to measure the strategies and roles in regression techniques to assess the extent to which organizational culture influences the internal club development strategy. The research results indicate that a positive and strong contribution of organizational culture can enhance effectiveness in strategies and roles in improving human resource quality, which can be utilized for the internal development of the Persebaya Amateur Club. The implications of these findings create a foundation for amateur football clubs to enhance performance and its positive impact on overall club development. This study can provide guidance for other amateur football clubs that seek to strengthen key aspects within their organizations.
{"title":"Analisis Pengaruh Budaya Organisasi Terhadap Strategi Peningkatan Kualitas Sumber Daya Manusia Pada Persebaya Amatir","authors":"E. Kharisma, Supriyono Supriyono","doi":"10.58184/mestaka.v3i1.240","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.240","url":null,"abstract":"Abstract \u0000Organizational culture is a set of established norms that constitute the values or characteristics of a company. Organizational culture can shape, influence, and even reflect the quality of human resources. Employee orientation can create effective strategies to enhance development within it. This journal discusses the analysis of the influence of organizational culture on the improvement of Human Resources Quality, also known as resources, in Persebaya Amateur. The quality of human resources can experience improvement due to the influence of the organizational culture created within it. This research uses a direct survey method involving interviews with relevant parties. Data are analyzed using organizational culture as a crucial factor influencing the improvement of human resource quality in the company. The creation of quality human resources is a significant impact of a positive organizational culture. In general, this research aims to analyze the influence of organizational culture on the strategies used to improve human resource quality. This is also to measure the strategies and roles in regression techniques to assess the extent to which organizational culture influences the internal club development strategy. The research results indicate that a positive and strong contribution of organizational culture can enhance effectiveness in strategies and roles in improving human resource quality, which can be utilized for the internal development of the Persebaya Amateur Club. The implications of these findings create a foundation for amateur football clubs to enhance performance and its positive impact on overall club development. This study can provide guidance for other amateur football clubs that seek to strengthen key aspects within their organizations.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"187 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140461127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid development of the world and industry has made companies face challenging conditions where they must carry out socially responsible business practices. This form of social responsibility can be realized through the implementation of Corporate Social Responsibility (CSR) and Green Human Resource Management (GHRM). PT Telkom Indonesia as the largest telecommunications company in Indonesia has consistently implemented these two things which are in line with its obligations as a BUMN to support efforts to improve government performance. The research method used is literature review using information obtained from previous research and official websites. The results obtained from this analysis are that PT Telkom Indonesia has a series of CSR programs that are dominantly oriented towards community welfare and the implementation of GHRM practices within the company to support the achievement of sustainable development goals.
世界和工业的快速发展使企业面临着各种挑战，它们必须采取对社会负责的商业行为。这种形式的社会责任可以通过实施企业社会责任（CSR）和绿色人力资源管理（GHRM）来实现。PT Telkom Indonesia 作为印尼最大的电信公司，一直在履行这两项义务，这也符合其作为 BUMN 的义务，即支持提高政府绩效的努力。采用的研究方法是文献综述，从以往的研究和官方网站中获取信息。分析结果表明，印尼电信公司实施了一系列企业社会责任计划，这些计划主要面向社区福利和在公司内部实施全球人力资源管理实践，以支持实现可持续发展目标。
{"title":"Identifikasi Corporate Social Responsibility Dan Green Human Resource Management PT Telkom Indonesia","authors":"Antony Sentoso, Jhohari Jhohari, Lara Meilani, Melissa Melissa, Nasyah Amanda, Winna Angelina","doi":"10.58184/mestaka.v3i1.226","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.226","url":null,"abstract":"The rapid development of the world and industry has made companies face challenging conditions where they must carry out socially responsible business practices. This form of social responsibility can be realized through the implementation of Corporate Social Responsibility (CSR) and Green Human Resource Management (GHRM). PT Telkom Indonesia as the largest telecommunications company in Indonesia has consistently implemented these two things which are in line with its obligations as a BUMN to support efforts to improve government performance. The research method used is literature review using information obtained from previous research and official websites. The results obtained from this analysis are that PT Telkom Indonesia has a series of CSR programs that are dominantly oriented towards community welfare and the implementation of GHRM practices within the company to support the achievement of sustainable development goals.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"111 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140467738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.58184/mestaka.v3i1.193
Rahman Rahman, Martha L. Wattimena, F. F. Lokollo
Mangroves provide various ecosystem services such as ecological, economic and social benefits for humans and the surrounding environment. As agents of future change, students have an important role in contributing new knowledge and innovative solutions for the preservation and management of mangrove ecosystems. Training activities are carried out to increase student perceptions of mangrove ecosystems and participation in research activities on current mangrove topics, namely blue carbon dynamics. Activities are evaluated through an open questionnaire with a Likert scale and analysis of the perception index. The results of the activity showed that the training activities on methods and analysis of mangrove ecosystem studies were very effective in increasing students' perceptions and understanding of mangrove ecosystems (IP = 0.71). In particular, training on the dynamics of blue carbon in mangroves can spark student interest, thereby increasing participation in research in this field. It can be seen from the seriousness of the students to determine the title that will be carried out as the final assignment in completing the study.
{"title":"Pelatihan Metode Dan Analisis Studi Ekosistem Mangrove Pada Mahasiswa Ilmu Kelautan Universitas Pattimura","authors":"Rahman Rahman, Martha L. Wattimena, F. F. Lokollo","doi":"10.58184/mestaka.v3i1.193","DOIUrl":"https://doi.org/10.58184/mestaka.v3i1.193","url":null,"abstract":"Mangroves provide various ecosystem services such as ecological, economic and social benefits for humans and the surrounding environment. As agents of future change, students have an important role in contributing new knowledge and innovative solutions for the preservation and management of mangrove ecosystems. Training activities are carried out to increase student perceptions of mangrove ecosystems and participation in research activities on current mangrove topics, namely blue carbon dynamics. Activities are evaluated through an open questionnaire with a Likert scale and analysis of the perception index. The results of the activity showed that the training activities on methods and analysis of mangrove ecosystem studies were very effective in increasing students' perceptions and understanding of mangrove ecosystems (IP = 0.71). In particular, training on the dynamics of blue carbon in mangroves can spark student interest, thereby increasing participation in research in this field. It can be seen from the seriousness of the students to determine the title that will be carried out as the final assignment in completing the study.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"55 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140463513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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