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The Effects of Chaos Theory, Sıx Sıgma and Blue ocean Approach on Fırm Performance at Famıly Fırms: An Empırıcal Study in Turkey 混沌理论、Sıx Sıgma和蓝海方法对Famıly Fırms绩效的影响:土耳其Empırıcal研究
Pub Date : 2014-03-17 DOI: 10.11634/216796061706501
Erkut Altındağ, Ömer Samet Kazdal
In this study, the effect of the modern management models on general performance of the family corporations was analyzed with the questionnaire method. Blue Ocean Strategy, Six Sigma and Chaos Theory were used as the modern management methods. In the questionnaire, total 330 directors working in 17 different family corporations were asked questions under the title of Market Orientation, Modern Management Models and General Performance of the Corporation. In analysis part, it was clearly seen that Blue Ocean Strategy came into prominence compared to Chaos Theory and decreased the effects of Six Sigma on overall performance. While necessity of reaction formation has a high importance for all operations in a competitive environment, it is an inevitable fact that highly negative effect of the non-reaction affects the financial and growing performance of the business. In conclusion, it came out that Blue Ocean Strategy directly affects the business performance and that corporations try to wait for an opportunity and try to increase the business skills in an ambiguous competitive environment.
本研究采用问卷调查法,分析现代管理模式对家族企业整体绩效的影响。运用蓝海战略、六西格玛和混沌理论作为现代管理方法。问卷调查了来自17个不同家族企业的330名董事,题目为“市场导向、现代管理模式和公司总体绩效”。在分析部分,我们可以清楚地看到蓝海战略相对于混沌理论更加突出,降低了六西格玛对整体绩效的影响。虽然在竞争环境中,形成反应的必要性对所有业务都非常重要,但不可避免的事实是,非反应的高度负面影响会影响业务的财务和增长绩效。综上所述,蓝海战略直接影响企业绩效,企业试图在一个模糊的竞争环境中等待机会,并试图提高业务技能。
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引用次数: 3
Banks and Economic Growth in Nigeria: A Re-Examination of the Financial Repression Hypothesis 尼日利亚的银行与经济增长:对金融抑制假说的重新审视
Pub Date : 2014-03-16 DOI: 10.11634/216796061706516
Emmanuel Olalekan Obademi, A. Elumaro
This study examines the relationship between banks and economic growth in Nigeria with emphasis on the financial repression hypothesis. The study seeks to establish among others, the relationship between banking sector development in Nigeria and economic growth; the impact of regulation of banks on economic growth; the applicability of the financial repression hypothesis to Nigeria; and the direction of causality between banks and economic growth over a period of forty-one years divided into three regulatory regimes (intensive regulation regime (1970-1985), deregulation regime (1986-1995) and guided deregulation regime (1996-2010)). Regression analysis of the ordinary least square method was used to estimate the models and the significance of the estimated parameters. The Pairwise Granger Causality test was adopted to determine the direction of causality. The results show that banks have significant positive impacts on growth in Nigeria under all the regulatory regimes. However, the impact is felt most under the regime of deregulation. The conclusion is that although banks have positive impacts on growth in Nigeria, banks cannot be said to be the propelling force for economic growth. This study recommends the continuation of the current policy of guided deregulation; adoption of entrepreneur friendly policies in lending by banks; and periodic review of various regulations affecting banks in Nigeria. Normal 0 false false false EN-US X-NONE AR-SA
本研究考察了银行与尼日利亚经济增长之间的关系,重点是金融抑制假说。除其他外,该研究旨在确定尼日利亚银行业发展与经济增长之间的关系;银行监管对经济增长的影响;金融抑制假说在尼日利亚的适用性;41年间银行与经济增长的因果关系方向分为三种监管体制(强化监管体制(1970-1985)、放松管制体制(1986-1995)和指导性放松管制体制(1996-2010))。采用回归分析的普通最小二乘法估计模型和估计参数的显著性。采用双格兰杰因果检验来确定因果关系的方向。结果表明,在所有监管制度下,银行对尼日利亚的增长都有显著的积极影响。然而,在放松管制的制度下,这种影响最为明显。结论是,虽然银行对尼日利亚的经济增长有积极的影响,但不能说银行是经济增长的推动力量。本研究建议继续现行的指导性放松管制政策;银行在贷款方面采取有利于企业家的政策;并定期审查影响尼日利亚银行的各种法规。正常0 false false false EN-US X-NONE AR-SA
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引用次数: 20
Effects of Business Managers’ Skills on Enterprise Resources Planning Strategic Alignment 企业管理者技能对企业资源规划和战略结盟的影响
Pub Date : 2014-03-16 DOI: 10.11634/216796061706518
K. Mezghani, Lassaâd Mezghani
The subject of the antecedents of strategic IT/IS alignment continues to generate interest. Most researches focus on the role of IT/IS managers in the alignment process and less attention is paid to the role of business managers in such projects. Indeed, although these managers are deemed to have contributions to the success of IT/IS projects, few researches have examined their contributions in the alignment process. In this context, this research attempts to identify the contributions of business managers’ skills in achieving alignment between business strategy and ERP (Enterprise Resources Planning) implementation. To achieve this objective, a model is developed based on the literature review. According to this model, three types of skills are necessary for business managers to contribute to alignment: IT/IS skills, interpersonal skills and conceptual skills. These skills influence the state of alignment directly and indirectly by promoting interactions between managers. A survey research provided support, mainly, to the assumptions of indirect dependency between skills and the state of alignment. The results of statistical tests demonstrate also that it is mainly interpersonal skills which most influence alignment. These results are in contradiction with several previous studies that emphasize the importance of the "technical" skills of business managers (IT/IS skills) to contribute to alignment. Thus, this research supports the idea that the "social" (human) aspect is more crucial than the "technical" one in ERP projects. Normal 0 false false false EN-US X-NONE AR-SA
战略IT/IS一致性的先决条件的主题继续引起人们的兴趣。大多数研究集中在IT/IS管理人员在对齐过程中的作用,而较少关注业务管理人员在此类项目中的作用。事实上,尽管这些管理人员被认为对IT/IS项目的成功有贡献,但很少有研究检查他们在对齐过程中的贡献。在此背景下,本研究试图确定业务经理的技能在实现业务战略和ERP(企业资源规划)实施之间的一致性方面的贡献。为了实现这一目标,在文献综述的基础上建立了一个模型。根据这个模型,业务经理需要三种技能来为一致性做出贡献:IT/IS技能、人际关系技能和概念技能。这些技能通过促进管理者之间的互动直接或间接地影响一致性的状态。一项调查研究提供了支持,主要是对技能和对齐状态之间的间接依赖的假设。统计检验的结果也表明,人际交往能力是影响一致性的主要因素。这些结果与之前几个强调业务经理的“技术”技能(IT/IS技能)对一致性贡献的重要性的研究相矛盾。因此,本研究支持“社会”(人)方面在ERP项目中比“技术”方面更重要的观点。正常0 false false false EN-US X-NONE AR-SA
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引用次数: 6
Gender: A Precursor for Discriminating Against Women in Paid Employment in Nigeria. 性别:尼日利亚有偿就业中歧视妇女的先兆。
Pub Date : 2014-03-16 DOI: 10.11634/216796061706399
O. Owoyemi, O. Olusanya
Since the proclamation of 1975-1985 (as the UN decade for women) increasing awareness and attention has been focused on discrimination of women. Several national and international constitutions and the United Nations declaration on discrimination against women have been used to address and suppress unequal power relations between men and women. Despite all these initiatives, research evidence has still shown that these constitutions theoretical commitments and acknowledgment of women’s crucial roles remained trivialized. In Nigeria, during the pre-colonial era, gender inequality and marginalisation came from the premise that women occupied a position complementary rather subordinate to men. Such complimentary position does not mean equality, but rather, that women can equally play important roles in the society successfully. Despite all the initiatives aimed at eradicating the discrimination of women in paid employment, evidence is still showing that these constitutions theoretical commitments and acknowledgment of women’s crucial roles remained violated and perniciously undermined, therefore more awareness will help address the problem).
自从宣布1975-1985年为联合国妇女十年以来,人们对歧视妇女问题的认识和关注日益增加。若干国家和国际宪法以及联合国关于歧视妇女问题的宣言已被用来处理和压制男女之间不平等的权力关系。尽管有这些倡议,研究证据仍然表明,这些宪法的理论承诺和对妇女关键作用的承认仍然被轻视。在前殖民时代的尼日利亚,性别不平等和边缘化的前提是女性占据了与男性互补而非从属的地位。这种赞美的立场并不意味着平等,而是女性可以平等地在社会中成功地发挥重要作用。尽管采取了所有旨在消除对妇女在有偿就业中的歧视的倡议,但仍有证据表明,这些宪法的理论承诺和对妇女关键作用的承认仍然受到违反和严重破坏,因此提高认识将有助于解决这一问题)。
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引用次数: 10
Interest Rate and Investment Decision in Nigeria: A Cointegration Approach 利率与尼日利亚投资决策:协整分析
Pub Date : 2014-03-16 DOI: 10.11634/216796061706519
Victor E. Oriavwote, Dickson O. Oyovwi
The objective of this paper empirically investigated the influence of interest rate on investment decisions in Nigeria. The cointegration technique with its implied ECM was applied to estimate the data which covered the period between 1980 and 2012. The result shows that while high minimum rediscount rate and high prime lending rates have detrimental impact on aggregate investment, high treasury bill rates and high government stock rates have positive and significant impact of the level of aggregate investment in Nigeria. The ECM result shows a satisfactory speed of adjustment and a long run relationship also exists among the variables. The study shows that interest rates have differential impact on aggregate investment. The result recommends amongst others that to increase aggregate investment, the minimum rediscount rate and the prime lending rate should be lowered. Normal 0 false false false EN-US X-NONE AR-SA
本文的目的是实证调查利率对尼日利亚投资决策的影响。协整技术及其隐含的ECM被应用于估计1980年至2012年期间的数据。研究结果表明,高最低再贴现率和高优惠贷款利率对尼日利亚总投资水平有不利影响,而高国库券利率和高政府股票利率对尼日利亚总投资水平有显著的正向影响。ECM结果表明,各变量之间存在着长期的关系,且调整速度令人满意。研究表明,利率对总投资的影响存在差异。结果表明,为了增加总投资,应降低最低再贴现率和优惠贷款利率。正常0 false false false EN-US X-NONE AR-SA
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引用次数: 1
A Study of Superior-Subordinate Relationship and Employees’ Commitment to the Core Beliefs of Organisation in Public Universities of Southwest, Nigeria 尼日利亚西南公立大学上下级关系与员工对组织核心信念的承诺研究
Pub Date : 2014-03-16 DOI: 10.11634/216796061706520
Oginni O Babalola, A. Gbadegesin, E. Patience
This paper empirically analysed the concept of superior-subordinate relationship and employees’ commitment to the core beliefs of the organisation in the public universities of Southwestern, Nigeria by identifying various key issues in superior-subordinate relationship and employees’ commitment; determining the effect of the superior-subordinate relationship on employees’ commitment and also investigated the extent of the effect of superior-subordinate relationship on employees’ commitment as well as the role of leadership styles in subordinates’ commitment and those challenges encountered in the course of instituting acceptable superior-subordinate relationship and employees’ commitment. The population for the study has a total number of twelve public universities in the Southwestern, Nigeria (Federal and State) with 12,346 academic staff from which a total number of 1,440 respondents were chosen i.e 120 respondents from each of the universities representing 12% of the population through the purposive sampling technique with reference to the stratified sampling procedure which ensures proportional representation of the population sub-group and random sampling technique was used in the course of administering the questionnaire to 1440 respondents. The result of the findings showed that the correlation between superior-subordinate relationship and employees’ commitment was a positive but it was a weak relationship at 0.05 level of sig. thus, recommended that the culture of the organisation should be designed and tailored along the tradition, values, norms and beliefs of the people in that environment for acceptability of the ways things are being done in the organisation in order to sustain relationship and commitment. Normal 0 false false false EN-US X-NONE AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}
本文通过对尼日利亚西南公立大学上下级关系概念和员工对组织核心信念的承诺进行实证分析,找出上下级关系和员工承诺中的各种关键问题;确定上下级关系对员工承诺的影响,并调查上下级关系对员工承诺的影响程度,以及领导风格在下属承诺中的作用,以及在建立可接受的上下级关系和员工承诺过程中遇到的挑战。该研究的人口在西南部共有12所公立大学,尼日利亚(联邦和州),共有12,346名学术人员,从中选择了1,440名受访者,即来自每所大学的120名受访者,占人口的12%,通过参考分层抽样程序的有目的抽样技术,确保人口亚组的比例代表性,并在对1440名受访者进行问卷调查的过程中使用随机抽样技术。研究结果表明,上下级关系与员工承诺之间存在正相关关系,但在0.05的标志水平上呈弱相关关系。因此,建议组织文化应根据该环境中人们的传统、价值观、规范和信仰来设计和定制,以使组织中正在做的事情能够被接受,以维持关系和承诺。EN-US X-NONE AR-SA /*样式定义*/表。mso-style-name:"Table Normal";mso-tstyle-rowband-size: 0;mso-tstyle-colband-size: 0;mso-style-noshow:是的;mso-style-priority: 99;mso-style-parent:“”;mso- font - family:宋体;mso-para-margin-top: 0;mso-para-margin-right: 0;mso-para-margin-bottom: 8.0分;mso-para-margin-left: 0;行高:107%;mso-pagination: widow-orphan;字体大小:11.0分;字体类型:“Calibri”、“无衬线”;mso-ascii-font-family: Calibri;mso-ascii-theme-font: minor-latin;mso-hansi-font-family: Calibri;mso-hansi-theme-font: minor-latin;}
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引用次数: 7
Strategies for Effective Product Placements in Taiwanese Idol Dramas 台湾偶像剧广告植入的有效策略
Pub Date : 2013-12-01 DOI: 10.11634/216796061706428
Pinru Chen, Hui-Fei Lin, Benjamin Yeo
In this study, the researchers sought to investigate the implementation strategies of product placements and examine the relationships among exposure times, plot connection and the effects of product placements in Taiwanese idol dramas. The study addresses an on-going question about the relevance of Taiwanese Idol Dramas given the extent of competition in the media today as well as their decreasing relevance. Following an experiment, interviews were conducted with media experts to supplement the findings and add further depth to our understanding. The results show that Taiwanese Idol Dramas continue to have a powerful effect on the audience. Specifically, brand placements with a high number of exposures that were highly connected to plots resulted in more positive brand attitudes than those with few exposures that were loosely connected to the plots. Increasing brand exposure time and the plot connection strategies are suggested at different stages to maximise their impact.
本研究旨在探讨台湾偶像剧植入式广告的实施策略,并检视植入式广告的曝光时间、情节连结与效果之间的关系。本研究探讨了台湾偶像剧在当今媒体竞争激烈以及相关性下降的情况下的相关性问题。在实验之后,我们对媒体专家进行了采访,以补充研究结果,并进一步加深我们的理解。结果显示,台湾偶像剧持续对观众产生强大的影响。具体来说,与情节高度相关的大量曝光的品牌位置比那些与情节松散相关的曝光较少的品牌位置产生了更积极的品牌态度。在不同的阶段,建议增加品牌曝光时间和情节连接策略,以最大限度地发挥其影响力。
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引用次数: 2
The Impact of Quality Practices on Productivity and Profitability in the Saudi Arabian Dried Date Industry 质量实践对沙特阿拉伯干枣行业生产力和盈利能力的影响
Pub Date : 2013-11-29 DOI: 10.11634/216796061706465
Abdulrahman Alsughayir
This paper examines the relationships among quality management, profitability, and productivity in Saudi Arabia’s dried date industry. Analyzing the data using correlation, SEM, and regression analyses revealed that the factors with the greatest impact on productivity and profitability were quality measurement, benchmarking, employee focus, training, and supplier relations. The findings also indicate that productivity serves as a mediator for the link between profitability and quality management. Accordingly, Saudi date producers should consider paying more attention to quality management aspects of the manufacturing process and provide greater management support for quality measurement, benchmarking, and other quality programs. Normal 0 false false false EN-US X-NONE AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}
本文考察了质量管理,盈利能力和生产力在沙特阿拉伯的干枣产业之间的关系。使用相关分析、SEM和回归分析的数据显示,对生产率和盈利能力影响最大的因素是质量测量、基准、员工关注、培训和供应商关系。研究结果还表明,生产力在盈利能力和质量管理之间起中介作用。因此,沙特枣生产商应该考虑更多地关注生产过程的质量管理方面,并为质量测量、基准和其他质量计划提供更多的管理支持。EN-US X-NONE AR-SA /*样式定义*/表。mso-style-name:"Table Normal";mso-tstyle-rowband-size: 0;mso-tstyle-colband-size: 0;mso-style-noshow:是的;mso-style-priority: 99;mso-style-parent:“”;mso- font - family:宋体;mso-para-margin-top: 0;mso-para-margin-right: 0;mso-para-margin-bottom: 8.0分;mso-para-margin-left: 0;行高:107%;mso-pagination: widow-orphan;字体大小:11.0分;字体类型:“Calibri”、“无衬线”;mso-ascii-font-family: Calibri;mso-ascii-theme-font: minor-latin;mso-hansi-font-family: Calibri;mso-hansi-theme-font: minor-latin;}
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引用次数: 10
Impact of Financial Sector Development on the Nigerian Economic Growth 金融部门发展对尼日利亚经济增长的影响
Pub Date : 2013-11-28 DOI: 10.11634/216796061706361
O. Adekunle, G. O. Salami, Adedipe A Oluseyi
An efficient financial system is essential for building a sustained economic growth and an open vibrant economic system. Countries with well developed financial institutions tend to grow faster; especially the size of the banking system and the liquidity of the stock markets tend to have strong positive impact on economic growth. This study examines the impact of financial sector development and economic growth in Nigeria. It seeks to know the impacts of the sector in the Nigerian economy and whether the sector has been able to achieve its main objective of intermediation as a result of the inability of the sector to assist the real sector despite the huge profits declared yearly & also the short term lending of the banks instead of long term investment that can boost the economy. The OLS method of the regression analysis was employed; the financial development was proxied by ratio of liquidity liabilities to GDP (M2GDP), real interest rate (INTR), ratio of credit to private sector to GDP (CPGDP) while the economic growth was measured by the real GDP (RGDP).The study finds that only the real interest rate is negatively related. All the explanatory variables are statistically insignificant. Though the overall statistic shows that the independent variables were able to explain 74 percent variation in the dependent but contrary to a priori expectation, it is statistically insignificant. The link between the financial and real sector still remains weak and could not propel the needed growth towards the vision 202020. There is therefore the need for consistent, transparent, fair policy, and also a resilient& strong institutional development of the sector. Normal 0 false false false EN-US X-NONE AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}
高效的金融体系是建设经济持续增长和开放、充满活力的经济体系的基础。金融机构发达的国家往往增长更快;特别是银行体系的规模和股票市场的流动性往往对经济增长产生强烈的积极影响。本研究考察了尼日利亚金融部门发展和经济增长的影响。它试图了解该部门对尼日利亚经济的影响,以及该部门是否能够实现其中介的主要目标,因为该部门无法协助实体部门,尽管每年宣布巨额利润&银行的短期贷款,而不是可以促进经济的长期投资。采用回归分析的OLS方法;金融发展由流动性负债占GDP的比率(M2GDP)、实际利率(INTR)、私营部门信贷占GDP的比率(CPGDP)来代表,而经济增长由实际GDP (RGDP)来衡量。研究发现,只有实际利率是负相关的。所有解释变量在统计上都不显著。尽管总体统计表明,自变量能够解释74%的因变量变化,但与先验预期相反,这在统计上是微不足道的。金融和实体部门之间的联系仍然薄弱,无法推动实现2020 - 2020年愿景所需的增长。因此,需要有一致、透明、公平的政策,也需要有弹性和强有力的制度发展。EN-US X-NONE AR-SA /*样式定义*/表。mso-style-name:"Table Normal";mso-tstyle-rowband-size: 0;mso-tstyle-colband-size: 0;mso-style-noshow:是的;mso-style-priority: 99;mso-style-parent:“”;mso- font - family:宋体;mso-para-margin-top: 0;mso-para-margin-right: 0;mso-para-margin-bottom: 8.0分;mso-para-margin-left: 0;行高:107%;mso-pagination: widow-orphan;字体大小:11.0分;字体类型:“Calibri”、“无衬线”;mso-ascii-font-family: Calibri;mso-ascii-theme-font: minor-latin;mso-hansi-font-family: Calibri;mso-hansi-theme-font: minor-latin;}
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引用次数: 48
Using Structural Equation Modeling to Explore Saudi Consumers’ Intentions Regarding Counterfeit Goods 利用结构方程模型探讨沙特消费者对假冒商品的意向
Pub Date : 2013-11-27 DOI: 10.11634/216796061706420
Abbas N. Albarq
Although the Saudi Customs Department attempts to prevent the import and/or export of counterfeit goods more than 62 million counterfeit products, with a value of approximately US$50 million, were confiscated at ports in Saudi Arabia over the past year in 2012. This paper focuses on the key antecedents of Saudi consumer attitudes toward counterfeit products, as well as the influence that these attitudes have on the Saudi behavioral intentions regarding these products. A 10 min pen and structured questionnaire was distributed to 520 subjects in Riyadh through a nonprobability, convenience-sampling approach to test the hypothesized relationships using structural equation model (SEM) test with maximum likelihood estimation. The empirical results from the structural model suggest that: Saudi consumer intentions to buy counterfeited products are influenced by perceived risk, subjective norm, price-quality inference, prior purchase of counterfeits, integrity, and personal gratification. The paper reinforces the mediator role that attitude plays in the relationship between these antecedents and behavioral intentions. Furthermore, a consumer’s previous experience with consumption of counterfeits does not have a direct effect on behavioral intentions; only an indirect effect through attitude. This paper informs policy makers and brand managers about the main predictors of consumer’s attitudes toward counterfeits. In this way, advertisements that are intended to discourage the consumption of counterfeits could use the perceived risk as their primary message. Normal 0 false false false EN-US X-NONE AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}
尽管沙特海关部门试图阻止假冒商品的进口和/或出口,但在过去的2012年,沙特阿拉伯港口没收了6200多万件假冒产品,价值约5000万美元。本文重点研究了沙特消费者对假冒产品态度的关键前因,以及这些态度对沙特人对这些产品的行为意图的影响。通过非概率、方便抽样方法,向利雅得的520名受试者分发了一份10分钟的结构化问卷,使用结构方程模型(SEM)检验和最大似然估计来检验假设的关系。结构模型的实证结果表明:沙特消费者购买假冒产品的意愿受感知风险、主观规范、价格质量推断、先前购买假冒产品、诚信和个人满足感的影响。本研究强化了态度在这些前事与行为意向之间的中介作用。此外,消费者以前消费假冒产品的经历对其行为意图没有直接影响;只有通过态度的间接影响。本文为政策制定者和品牌管理者提供了消费者对假冒产品态度的主要预测因素。通过这种方式,旨在阻止假冒产品消费的广告可以将感知到的风险作为其主要信息。EN-US X-NONE AR-SA /*样式定义*/表。mso-style-name:"Table Normal";mso-tstyle-rowband-size: 0;mso-tstyle-colband-size: 0;mso-style-noshow:是的;mso-style-priority: 99;mso-style-parent:“”;mso- font - family:宋体;mso-para-margin-top: 0;mso-para-margin-right: 0;mso-para-margin-bottom: 8.0分;mso-para-margin-left: 0;行高:107%;mso-pagination: widow-orphan;字体大小:11.0分;字体类型:“Calibri”、“无衬线”;mso-ascii-font-family: Calibri;mso-ascii-theme-font: minor-latin;mso-hansi-font-family: Calibri;mso-hansi-theme-font: minor-latin;}
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引用次数: 5
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American Journal of Business and Management
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