Patricia Corredor-Lanas, Juan-Carlos Marcos-Recio, Fernando Montañés-García
La crisis economica provocada por la pandemia Covid-19 ha afectado duramente al sector publicitario a escala mundial, pero el caso espanol se presenta como un laboratorio privilegiado de observacion debido al desmoronamiento de las inversiones y de su redistribucion por periodos temporales, por sectores economicos y por medios de comunicacion. El objetivo de esta investigacion es dimensionar el impacto de la crisis sobre la inversion publicitaria, pero tambien analizar sus repercusiones sobre el sistema de medios y sus nuevas dinamicas de consumo. El analisis comparado de datos secundarios de fuentes nacionales e internacionales de gran consenso empresarial y social, durante el periodo de la primera ola de la pandemia en Espana (marzo-septiembre de 2020), permite calibrar las mutaciones en curso y dejar esbozados nuevos escenarios para la industria publicitaria y para los modelos de negocio mediaticos, todavia en construccion, marcados por el predominio de los soportes digitales y de internet, pero tambien por su conjuncion con la television y sus nuevas formas y publicos. Entre los hallazgos mas relevantes se sugieren contradicciones ineditas en el comportamiento de la publicidad durante el periodo a estudio, tales como la ruptura de la estacionalidad publicitaria por primera vez desde que existen datos de medicion en Espana, y la paradoja entre el fuerte ascenso del consumo mediatico y el hundimiento de las inversiones publicitarias.Alternate abstract:The economic crisis caused by the Covid-19 pandemic has severely affected the advertising industry worldwide, but the Spanish case can be seen as a particularly privileged laboratory for such observations as a result of the collapse of investments and their redistribution to other time periods, economic sectors, or communication channels. The aim of this research is, firstly, to estimate the impact of the crisis on advertising investment, and secondly to analyze its con-sequences for the media system and new consumption dynamics. We carry out a comparative analysis of secondary data from national and international sources which enjoy broad business and social consensus, covering the period of the first wave of the pandemic in Spain (March-September 2020). The results enable the identification of the ongoing transformations and an outline of new scenarios for the advertising industry and media business. These scenarios are still under construction and feature a predominance of digital media and the Internet, but also a conjunction with tele-vision and its new formats and audiences. Among the most relevant findings of this research, we observed unexpected contradictions in advertising behavior. These include the first breakdown of advertising seasonality since measurement data exist in Spain, and a paradoxical, sharp rise in media use in conjunction with the collapse of advertising expenditure.
economica危机由于Covid-19蔓延全球广告部门造成了沉重打击,但西班牙描绘成一个实验室特权observacion由于崩溃和临时的redistribucion期,投资行业的钱和沟通方式。在这种情况下，广告投资是一种新的消费模式，在这种模式下，广告投资是一种新的消费模式，在这种模式下，广告投资是一种新的消费模式。比较分析数据来源国家和国际大企业和社会共识,第一波流行期间(2020年marzo-septiembre),可以在西班牙的突变成课程概述的新广告行业的场景和商业模式mediaticos,仍在肯尼亚,标记上主导,因特网和数字但也因为它与电视的结合以及它的新形式和观众。中发现更多的相关说明ineditas矛盾行为研究宣传期间,如违反广告季节性有数据以来首次在西班牙medicion,有力地提升消费之间的矛盾mediatico广告投资和衰败。abstract:经济危机所造成的损害的候补委员Covid-19大影响你severely寰宇广告行业,但西班牙case可以看到作为尤其差者基金会laboratory for此类observations因此of The collapse投资及其redistribution to other time periods,经济部门,or通讯渠道。本研究的目的是，首先，估计危机对广告投资的影响，其次，分析其对媒体系统和新的消费动态的后果。我们对享有广泛商业和社会共识的国家和国际来源的二级数据进行了比较分析，涵盖了西班牙(2020年3月至9月)大流行第一波期间。这些结果有助于确定广告行业和媒体业务正在发生的变化，并勾勒出新的情景。这些场景仍在构建中，其特点是数字媒体和互联网占主导地位，但同时也与电视及其新格式和观众相结合。在这项研究的最相关的发现中，我们观察到广告行为中意想不到的矛盾。这包括自西班牙存在测量数据以来广告季节的首次下降，以及与广告支出的崩溃相结合的媒体使用的显著上升。
{"title":"Impacto de la pandemia Covid-19 sobre la publicidad. España como laboratorio de la crisis y de las tendencias comunicativas","authors":"Patricia Corredor-Lanas, Juan-Carlos Marcos-Recio, Fernando Montañés-García","doi":"10.3145/EPI.2021.MAY.13","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.13","url":null,"abstract":"La crisis economica provocada por la pandemia Covid-19 ha afectado duramente al sector publicitario a escala mundial, pero el caso espanol se presenta como un laboratorio privilegiado de observacion debido al desmoronamiento de las inversiones y de su redistribucion por periodos temporales, por sectores economicos y por medios de comunicacion. El objetivo de esta investigacion es dimensionar el impacto de la crisis sobre la inversion publicitaria, pero tambien analizar sus repercusiones sobre el sistema de medios y sus nuevas dinamicas de consumo. El analisis comparado de datos secundarios de fuentes nacionales e internacionales de gran consenso empresarial y social, durante el periodo de la primera ola de la pandemia en Espana (marzo-septiembre de 2020), permite calibrar las mutaciones en curso y dejar esbozados nuevos escenarios para la industria publicitaria y para los modelos de negocio mediaticos, todavia en construccion, marcados por el predominio de los soportes digitales y de internet, pero tambien por su conjuncion con la television y sus nuevas formas y publicos. Entre los hallazgos mas relevantes se sugieren contradicciones ineditas en el comportamiento de la publicidad durante el periodo a estudio, tales como la ruptura de la estacionalidad publicitaria por primera vez desde que existen datos de medicion en Espana, y la paradoja entre el fuerte ascenso del consumo mediatico y el hundimiento de las inversiones publicitarias.Alternate abstract:The economic crisis caused by the Covid-19 pandemic has severely affected the advertising industry worldwide, but the Spanish case can be seen as a particularly privileged laboratory for such observations as a result of the collapse of investments and their redistribution to other time periods, economic sectors, or communication channels. The aim of this research is, firstly, to estimate the impact of the crisis on advertising investment, and secondly to analyze its con-sequences for the media system and new consumption dynamics. We carry out a comparative analysis of secondary data from national and international sources which enjoy broad business and social consensus, covering the period of the first wave of the pandemic in Spain (March-September 2020). The results enable the identification of the ongoing transformations and an outline of new scenarios for the advertising industry and media business. These scenarios are still under construction and feature a predominance of digital media and the Internet, but also a conjunction with tele-vision and its new formats and audiences. Among the most relevant findings of this research, we observed unexpected contradictions in advertising behavior. These include the first breakdown of advertising seasonality since measurement data exist in Spain, and a paradoxical, sharp rise in media use in conjunction with the collapse of advertising expenditure.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83555564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Recently, Google Scholar added a new section to the Google Scholar Author Profiles called “Public Access”, with information on funded (and unfunded) publications. This Letter to the editor discusses the advantages and disadvantages of the new section.
{"title":"Letter. New Google Scholar section with information on funded publications","authors":"Bakthavachalam Elango, L. Bornmann","doi":"10.3145/EPI.2021.MAY.14","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.14","url":null,"abstract":"Recently, Google Scholar added a new section to the Google Scholar Author Profiles called “Public Access”, with information on funded (and unfunded) publications. This Letter to the editor discusses the advantages and disadvantages of the new section.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91156456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This umpteenth statement, although doubtlessly brilliant, arrives late and badly, since it not only insists on a strategy that has not worked but also avoids building the consensus that is necessary in the Spanish-speaking bibliometric community, a community that may not be mustered in this way to the extent that it remains far from a unanimous position. There will be conflicting interests, academic debate, and various publications, but action must finally occur via powerful lobbies, direct interviews with those responsible, and alternative, practical approaches. This letter, beyond its correct evaluations, does not propose real or viable scenarios, and not even short- or medium-term transitions, much less strategies that would be sustainable over time.
{"title":"Respuesta a Delgado-López-Cózar et al.: Factor de impacto: muchas declaraciones y pocos resultados. Letter","authors":"Isidro F. Aguillo","doi":"10.3145/EPI.2021.MAY.15","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.15","url":null,"abstract":"This umpteenth statement, although doubtlessly brilliant, arrives late and badly, since it not only insists on a strategy that has not worked but also avoids building the consensus that is necessary in the Spanish-speaking bibliometric community, a community that may not be mustered in this way to the extent that it remains far from a unanimous position. There will be conflicting interests, academic debate, and various publications, but action must finally occur via powerful lobbies, direct interviews with those responsible, and alternative, practical approaches. This letter, beyond its correct evaluations, does not propose real or viable scenarios, and not even short- or medium-term transitions, much less strategies that would be sustainable over time.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76658750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Corporate social responsibility (CSR) has become the central theme of many debates on the role of organizations in society in recent years. The voluntary incorporation of strategies that influence economic profitability and in turn social and environmental issues is already a reality in companies. This article has several aims: (1) to analyse whether CSR is strategic and cross-cutting for companies and whether there exists a true dialogue between companies and stakeholders; (2) to identify the functions, relationships and quality of CSR or sustainability directors; (3) to determine the main challenges for the future; (4) to reflect on the impact that Covid-19 has had on the development of CSR in businesses. The study was based on the Delphi method and employed a sample of 20 experts: 10 academics (lecturers and researchers) and 10 professionals (communication and CSR directors, and CSR and reputation consultants). The results reveal that: (1) with the exception of SMEs, CSR management in companies is strategic and cross-cutting; (2) there is no reciprocal dialogue between companies and stakeholders; (3) the functions carried out by CSR directors can be classified as analytical, strategic, tactical and communicative; (4) the most outstanding qualities of the CSR director are communication skills, deep knowledge of the company and a willingness to work as part of a team; (5) the main challenge for senior management for the future is to be more strategic; (6) Covid-19 has changed the focus in CSR areas of action and in the prioritization of stakeholders. In short, we conclude that CSR management is well rooted in companies and represents a true transformation for businesses as social entities.
{"title":"The strategic value of corporate social responsibility CSR: the present and future of its management","authors":"Estrella Barrio-Fraile, Ana-María Enrique-Jiménez","doi":"10.3145/EPI.2021.MAY.12","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.12","url":null,"abstract":"Corporate social responsibility (CSR) has become the central theme of many debates on the role of organizations in society in recent years. The voluntary incorporation of strategies that influence economic profitability and in turn social and environmental issues is already a reality in companies. This article has several aims: (1) to analyse whether CSR is strategic and cross-cutting for companies and whether there exists a true dialogue between companies and stakeholders; (2) to identify the functions, relationships and quality of CSR or sustainability directors; (3) to determine the main challenges for the future; (4) to reflect on the impact that Covid-19 has had on the development of CSR in businesses. The study was based on the Delphi method and employed a sample of 20 experts: 10 academics (lecturers and researchers) and 10 professionals (communication and CSR directors, and CSR and reputation consultants). The results reveal that: (1) with the exception of SMEs, CSR management in companies is strategic and cross-cutting; (2) there is no reciprocal dialogue between companies and stakeholders; (3) the functions carried out by CSR directors can be classified as analytical, strategic, tactical and communicative; (4) the most outstanding qualities of the CSR director are communication skills, deep knowledge of the company and a willingness to work as part of a team; (5) the main challenge for senior management for the future is to be more strategic; (6) Covid-19 has changed the focus in CSR areas of action and in the prioritization of stakeholders. In short, we conclude that CSR management is well rooted in companies and represents a true transformation for businesses as social entities.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90462671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ángela Flores, Sylvaine Balmy, E. Guardiola, N. Escudero, María-Ángeles Hernández, Elena Molina, Patricia Ortega, Mónica Rojo
The medical information (MI) function within the pharmaceutical industry plays a significant role in the provision of scientific answers for patients and healthcare professionals. The purpose of this study is to identify the current structure, organization, and functions of MI departments in Spain. Sixty local and international pharmaceutical companies based in Spain were invited to participate in this study between May and July 2019. An online 34–item questionnaire developed by the AMIFE MI Working Group was distributed to the companies. Data were analyzed through descriptive statistics using response frequencies. A total of 44 responses from 60 surveys (73%) were received. More than half of the respondents were employed in international companies based in Europe (57%, n = 25). Seventy-one percent (n = 31) of the companies had 100 to 1,000 employees in Spain. Most respondents declared that they had an MI department in their company (73%, n = 32), with most (53%) having two to five employees working on MI. Most MI (n = 50) specialists had a biomedical academic degree (predominantly pharmacy, biology, and medicine). MI departments were involved in many functions, the most common being answering enquiries (100%), handling drug information requests (97%), preparing written responses (94%), and literature services for external use (77%). The mean annual volume of MI enquiries was 2,301 (median 1,100). The results of this survey contribute to a better understanding of MI departments in Spanish pharmaceutical companies, as well as their functions and responsibilities, and could help identify opportunities and areas for improvement.
{"title":"A survey on the structure, organization, and functions of medical information departments in the pharmaceutical industry in Spain","authors":"Ángela Flores, Sylvaine Balmy, E. Guardiola, N. Escudero, María-Ángeles Hernández, Elena Molina, Patricia Ortega, Mónica Rojo","doi":"10.3145/EPI.2021.MAY.10","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.10","url":null,"abstract":"The medical information (MI) function within the pharmaceutical industry plays a significant role in the provision of scientific answers for patients and healthcare professionals. The purpose of this study is to identify the current structure, organization, and functions of MI departments in Spain. Sixty local and international pharmaceutical companies based in Spain were invited to participate in this study between May and July 2019. An online 34–item questionnaire developed by the AMIFE MI Working Group was distributed to the companies. Data were analyzed through descriptive statistics using response frequencies. A total of 44 responses from 60 surveys (73%) were received. More than half of the respondents were employed in international companies based in Europe (57%, n = 25). Seventy-one percent (n = 31) of the companies had 100 to 1,000 employees in Spain. Most respondents declared that they had an MI department in their company (73%, n = 32), with most (53%) having two to five employees working on MI. Most MI (n = 50) specialists had a biomedical academic degree (predominantly pharmacy, biology, and medicine). MI departments were involved in many functions, the most common being answering enquiries (100%), handling drug information requests (97%), preparing written responses (94%), and literature services for external use (77%). The mean annual volume of MI enquiries was 2,301 (median 1,100). The results of this survey contribute to a better understanding of MI departments in Spanish pharmaceutical companies, as well as their functions and responsibilities, and could help identify opportunities and areas for improvement.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89503634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
María J. Vilaplana-Aparicio, M. Martín-Llaguno, María-Teresa Iglesias-García
Companies that receive public funds for research and development and technological innovation (RD innovation, transparency, and scientific dissemination specialists; and company directors. The results confirm the value of communicating innovation, in accordance with the current trends of innovation dissemination and the principles of transparency. Experts consider that the required communication requirements are insufficient and that their means and formats must be adapted to enhance the dissemination of innovation and improve transparency by promoting accessible content in a unified repository. They propose the measurement and assessment of the social impact of subsidized projects, as well as the possibility of subsidizing communication actions, as in European projects. Moreover, there is an urgent need to standardize the communication obligations of all proposals.
{"title":"Communication policies for innovation financed with public funds in Spain: the experts’ view","authors":"María J. Vilaplana-Aparicio, M. Martín-Llaguno, María-Teresa Iglesias-García","doi":"10.3145/EPI.2021.MAY.08","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.08","url":null,"abstract":"Companies that receive public funds for research and development and technological innovation (RD innovation, transparency, and scientific dissemination specialists; and company directors. The results confirm the value of communicating innovation, in accordance with the current trends of innovation dissemination and the principles of transparency. Experts consider that the required communication requirements are insufficient and that their means and formats must be adapted to enhance the dissemination of innovation and improve transparency by promoting accessible content in a unified repository. They propose the measurement and assessment of the social impact of subsidized projects, as well as the possibility of subsidizing communication actions, as in European projects. Moreover, there is an urgent need to standardize the communication obligations of all proposals.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86031300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Emilio Delgado-López-Cózar, Ismael Rafols, Ernest Abadal
This letter is a call to the Spanish scientific authorities to abandon current research evaluation policies, which are based on an excessive and indiscriminate use of bibliometric indicators for nearly all areas of scientific activity. This narrow evaluation focus is especially applied to assess the individual performance of researchers. To this end, we first describe the contexts in which the journal impact factor (JIF) and other bibliometric indicators are being used. We then consider the toxic effects of this abuse of indicators. Finally, we outline some significant transformations and initiatives being introduced in various academic fields and regions of the world. These international initiatives offer alternatives to bibliometrics that can improve evaluation processes, and we urge political leaders in Spain to adopt and develop them.
{"title":"Letter: A call for a radical change in research evaluation in Spain","authors":"Emilio Delgado-López-Cózar, Ismael Rafols, Ernest Abadal","doi":"10.3145/EPI.2021.MAY.09","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.09","url":null,"abstract":"This letter is a call to the Spanish scientific authorities to abandon current research evaluation policies, which are based on an excessive and indiscriminate use of bibliometric indicators for nearly all areas of scientific activity. This narrow evaluation focus is especially applied to assess the individual performance of researchers. To this end, we first describe the contexts in which the journal impact factor (JIF) and other bibliometric indicators are being used. We then consider the toxic effects of this abuse of indicators. Finally, we outline some significant transformations and initiatives being introduced in various academic fields and regions of the world. These international initiatives offer alternatives to bibliometrics that can improve evaluation processes, and we urge political leaders in Spain to adopt and develop them.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90846002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. García-Galera, M. Martínez-Nicolás, Mercedes del-Hoyo-Hurtado
The journalism being taught at universities in Spain is undergoing intensive changes as a result of the dual pressure exerted by the impact of digitisation in two specific aspects. The first is the journalistic system itself (business models, professional routines, information consumption, etc.). The second aspect involves the teaching guidelines established as a result of the implementation of the European Higher Education Area (EHEA). Focusing on the latter issue, the current debate regarding the orientation of journalistic education is calling for this aspect not to be relegated or limited to training in technical skills, which are constantly being renewed by technological developments of the digital environment. On the contrary, journalism education must also take into account other skills that foster the achievement of critical thinking, which is fundamental for the exercise of the journalistic profession. However, in the face of an increasingly digitised, competitive labour market, journalism studies and their training programmes also have a duty to provide the skills and competencies demanded by this market. In this paper, we have conducted a systematic review of some of the experiences of innovative teaching that have been successfully carried out in Journalism degrees taught in Spain for this purpose (service-learning, project-based learning, content curation, and edublogs, among others). These experiences reflect the involvement of university professors in providing comprehensive education for future journalists, with a strong emphasis on the intensive use of the digital resources currently available.
{"title":"Innovation in journalism educational programmes at university. A systematic review of educational experiences at Spanish universities","authors":"M. García-Galera, M. Martínez-Nicolás, Mercedes del-Hoyo-Hurtado","doi":"10.3145/EPI.2021.MAY.07","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.07","url":null,"abstract":"The journalism being taught at universities in Spain is undergoing intensive changes as a result of the dual pressure exerted by the impact of digitisation in two specific aspects. The first is the journalistic system itself (business models, professional routines, information consumption, etc.). The second aspect involves the teaching guidelines established as a result of the implementation of the European Higher Education Area (EHEA). Focusing on the latter issue, the current debate regarding the orientation of journalistic education is calling for this aspect not to be relegated or limited to training in technical skills, which are constantly being renewed by technological developments of the digital environment. On the contrary, journalism education must also take into account other skills that foster the achievement of critical thinking, which is fundamental for the exercise of the journalistic profession. However, in the face of an increasingly digitised, competitive labour market, journalism studies and their training programmes also have a duty to provide the skills and competencies demanded by this market. In this paper, we have conducted a systematic review of some of the experiences of innovative teaching that have been successfully carried out in Journalism degrees taught in Spain for this purpose (service-learning, project-based learning, content curation, and edublogs, among others). These experiences reflect the involvement of university professors in providing comprehensive education for future journalists, with a strong emphasis on the intensive use of the digital resources currently available.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82618044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Francisco Segado-Boj, J. Prieto-Gutiérrez, Jesús Díaz-Campo
Se aborda la estructura social de la comunidad espanola y latinoamericana de investigadores en Comunicacion. Para ello se representan y analizan las redes de coautorias en tres niveles: naciones, instituciones y autores. Estas redes se construyen a partir de los articulos de revistas indexadas en la Web of Science categorizadas dentro del area “Communication” y publicados entre 2000 y 2019 por autores con afiliacion a un centro espanol o latinoamericano (n = 5.040). Se busca asi caracterizar estructuralmente cada red, identificar los actores mas centrales y delimitar las relaciones mas relevantes entre los nodos y medir la cohesion de la red, asi como trazar la evolucion de las coautorias en el periodo analizado. Los resultados muestran que el pais mas central es Espana, seguido por Estados Unidos y otras naciones europeas. Entre los estados latinoamericanos, Brasil, Chile y Mexico ocupan los lugares mas relevantes. La colaboracion de Latinoamerica se dirige preferentemente hacia Estados Unidos, especialmente a partir de 2015. En cuanto a las instituciones, las universidades publicas madrilenas y catalanas destacan por su centralidad. Por el contrario, las universidades latinoamericanas mas centrales son centros privados. Respecto a los autores, los mas centrales son especialmente investigadores espanoles, pero a partir de 2015 son reemplazados en los puestos mas relevantes por autores latinoamericanos. No obstante, la colaboracion, tanto institucional como individual, es marcadamente regional. La internacionalizacion de individuos e instituciones solo se hace mas visible a partir de 2015. Se identifica una tendencia a la cohesion interna de las redes en sus distintos niveles en tanto que aumenta el numero de nodos conectados entre si. Se concluye que no existe una comunidad propiamente hispano-latinoamericana de investigacion en Comunicacion.
本文探讨了西班牙和拉丁美洲传播研究人员群体的社会结构。为此目的，在三个层次上代表和分析合作作者网络:国家、机构和作者。这些网络是基于2000年至2019年期间由隶属于西班牙或拉丁美洲中心的作者(n = 5040)在Web of Science上索引的期刊文章，分类为“传播”区域。因此，我们试图从结构上描述每个网络的特征，识别最核心的参与者，定义节点之间最相关的关系，测量网络的凝聚力，以及追踪在分析期间合作作者的演变。结果显示，最中心的国家是西班牙，其次是美国和其他欧洲国家。在拉丁美洲国家中，巴西、智利和墨西哥占据了最重要的位置。拉丁美洲的合作主要集中在美国，特别是从2015年开始。在机构方面，马德里和加泰罗尼亚的公立大学因其中心地位而脱颖而出。相比之下，拉丁美洲最中心的大学都是私立的。在作者方面，最中心的是西班牙研究人员，但从2015年开始，他们在最相关的职位上被拉丁美洲作者取代。然而，无论是机构上还是个人上，合作都是区域性的。个人和机构的国际化直到2015年才变得更加明显。本研究的目的是评估网络在不同层次上的内部衔接趋势，同时增加相互连接的节点数量。本研究的目的是分析西班牙裔拉丁美洲人在传播学研究中的地位，以及西班牙裔拉丁美洲人在传播学研究中的地位。
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Sílvia Espinosa-Mirabet, M. Gutiérrez, Josep-Maria Martí-Martí
Se identifican y explican los factores que han contribuido a posicionar a RAC 1, emisora del Grupo Godo, como lider de audiencia en Cataluna a pesar de ser la ultima cadena incorporada al dial. El analisis pormenorizado de los datos de audiencia de la radiodifusion en catalan es una linea de investigacion del Observatori de la Radio a Catalunya. En los ultimos 10 anos se ha observado un aumento de los oyentes que escuchan radio solo en catalan, con independencia de su lengua de comunicacion habitual. Este fenomeno es inedito y requiere ser analizado mas alla de interpretaciones casuales. Segun datos del Estudio General de Medios (EGM), RAC 1 ocupa mas de un 40% del share diario de la radio generalista (2019), situandose como primera preferencia para los oyentes en Cataluna. Ademas, se ha convertido en la 5a emisora de radio convencional (837.000 oyentes) en Espana, con muchos mas oyentes de los que tienen cadenas de cobertura estatal. RAC 1 cumplio 20 anos el 1 de mayo de 2020. Enfoca sus contenidos en base al infoentretenimiento y tiene una imagen de exito entre los medios de comunicacion. Abordar y describir las claves del exito de una emisora de radio es un enfoque nuevo en la bibliografia academica. Hacerlo a partir del estudio de caso de RAC 1, que lleva una decada ininterrumpida siendo lider de audiencia, es la primera vez que se hace. Para conocer las causas de este fenomeno se ha utilizado una metodologia que analiza el posicionamiento de la cadena en el conjunto de la oferta, sus estrategias de programacion y, por ultimo, sus contenidos programaticos, en base a los informes del Observatori de la Radio a Catalunya, del Institut de la Comunicacio (InCOM) de la Universitat Autonoma de Barcelona (UAB) y de datos de la Generalitat de Catalunya. El analisis se ha completado con entrevistas en profundidad a los principales realizadores.
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