Antonia M. Fernández-Luque, M. Ramírez-Montoya, J. Cordón-García
Digital competencies are one of the main transversal competencies of the XXI century. By means of systematic mapping, international published papers and research on digital skills training were critically evaluated, generating a process that helps us to recognize information about health professionals and the type of educational technology used in training. With this in mind, we employed the systematic mapping method using the WoS and Scopus databases between 2015 and 2019 in English and Spanish, specifically focused on research articles. The five competencies of the European Framework of Digital Competence were used to analyze the articles, and the works were classified according to the educational technology used. Inclusion, exclusion, and quality criteria were applied. Two hundred and forty-eight articles were selected for the study. Most focused on the information literacy dimension (168) and used digital educational technology. In total, 27 papers were concerned with competence in communication, 19 with safety, and 12 with problem-solving. Only 8% of the papers were conducted in the context of health institutions, and 68% were based in an academic context. Articles related to the social field were found that dealt with aspects directly linked to health and safety. The publications on digital competencies used in the field of health mostly addressed the dimension of information competence, with a focus on the design and implementation of training activities in the management of information sources, instructional standards, curriculum design, and the competencies of the health librarian as an instructor.
{"title":"Training in digital competencies for health professionals: systematic mapping (2015-2019)","authors":"Antonia M. Fernández-Luque, M. Ramírez-Montoya, J. Cordón-García","doi":"10.3145/EPI.2021.MAR.13","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.13","url":null,"abstract":"Digital competencies are one of the main transversal competencies of the XXI century. By means of systematic mapping, international published papers and research on digital skills training were critically evaluated, generating a process that helps us to recognize information about health professionals and the type of educational technology used in training. With this in mind, we employed the systematic mapping method using the WoS and Scopus databases between 2015 and 2019 in English and Spanish, specifically focused on research articles. The five competencies of the European Framework of Digital Competence were used to analyze the articles, and the works were classified according to the educational technology used. Inclusion, exclusion, and quality criteria were applied. Two hundred and forty-eight articles were selected for the study. Most focused on the information literacy dimension (168) and used digital educational technology. In total, 27 papers were concerned with competence in communication, 19 with safety, and 12 with problem-solving. Only 8% of the papers were conducted in the context of health institutions, and 68% were based in an academic context. Articles related to the social field were found that dealt with aspects directly linked to health and safety. The publications on digital competencies used in the field of health mostly addressed the dimension of information competence, with a focus on the design and implementation of training activities in the management of information sources, instructional standards, curriculum design, and the competencies of the health librarian as an instructor.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73993872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Covid-19 vaccine hesitancy seems likely to increase mortality rates and delay the easing of social distancing restrictions Online platforms with large audiences may influence vaccine hesitancy by spreading fear and misinformation that is avoided by the mainstream media Understanding what types of vaccine hesitancy information is shared on the popular social web site Twitter may therefore help to design interventions to address misleading attitudes This study applies content analysis to a random sample of 446 vaccine hesitant Covid-19 tweets in English posted between 10 March and 5 December 2020 The main themes discussed were conspiracies, vaccine development speed, and vaccine safety Most (79%) of those tweeting refusal to take a vaccine expressed right-wing opinions, fear of a deep state, or conspiracy theories A substantial minority of vaccine refusers (18%) mainly tweeted non-politically about other themes The topics on Twitter reflect vaccine concerns, but those stating vaccine refusal in non-political contexts may unsettle the wider Twitter network by reaching outside right-wing areas of Twitter
{"title":"Covid-19 vaccine hesitancy on English-language Twitter","authors":"M. Thelwall, K. Kousha, Saheeda Thelwall","doi":"10.3145/EPI.2021.MAR.12","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.12","url":null,"abstract":"Covid-19 vaccine hesitancy seems likely to increase mortality rates and delay the easing of social distancing restrictions Online platforms with large audiences may influence vaccine hesitancy by spreading fear and misinformation that is avoided by the mainstream media Understanding what types of vaccine hesitancy information is shared on the popular social web site Twitter may therefore help to design interventions to address misleading attitudes This study applies content analysis to a random sample of 446 vaccine hesitant Covid-19 tweets in English posted between 10 March and 5 December 2020 The main themes discussed were conspiracies, vaccine development speed, and vaccine safety Most (79%) of those tweeting refusal to take a vaccine expressed right-wing opinions, fear of a deep state, or conspiracy theories A substantial minority of vaccine refusers (18%) mainly tweeted non-politically about other themes The topics on Twitter reflect vaccine concerns, but those stating vaccine refusal in non-political contexts may unsettle the wider Twitter network by reaching outside right-wing areas of Twitter","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85471021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Núria Simelio-Solà, C. Ferré-Pavia, Francisco-Javier Herrero-Gutiérrez
This study analyses the information and tools for citizen participation on the institutional websites of local bodies to improve participation in the management of local resources in a context following the introduction of Spain’s Transparency Law. The method is based on applying 14 indicators to analyse the institutional websites of 605 municipalities that have over 10,000 residents, located in 9 autonomous communities of the Spanish state. The main results show how the institutional information offered on the websites of the councils analysed does not follow journalistic criteria in terms of accountability, meaning that citizens’ decisions regarding their local governments cannot be based on precise, reliable information. In this regard, in this study we have confirmed that council websites publish very little information on the activity of the opposition or on the plenary sessions, debates and agreements, but do publish information on the activity of the government. Furthermore, they do not make use of web resources for citizen participation, which impedes the transparent, collaborative management of political processes between leaders and citizens. Nonetheless, the results show how political and technical managers are not averse to change if they have access to guidance and incentives to improve the management of information and participation on municipal websites.
{"title":"Transparent information and access to citizen participation on municipal websites","authors":"Núria Simelio-Solà, C. Ferré-Pavia, Francisco-Javier Herrero-Gutiérrez","doi":"10.3145/EPI.2021.MAR.11","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.11","url":null,"abstract":"This study analyses the information and tools for citizen participation on the institutional websites of local bodies to improve participation in the management of local resources in a context following the introduction of Spain’s Transparency Law. The method is based on applying 14 indicators to analyse the institutional websites of 605 municipalities that have over 10,000 residents, located in 9 autonomous communities of the Spanish state. The main results show how the institutional information offered on the websites of the councils analysed does not follow journalistic criteria in terms of accountability, meaning that citizens’ decisions regarding their local governments cannot be based on precise, reliable information. In this regard, in this study we have confirmed that council websites publish very little information on the activity of the opposition or on the plenary sessions, debates and agreements, but do publish information on the activity of the government. Furthermore, they do not make use of web resources for citizen participation, which impedes the transparent, collaborative management of political processes between leaders and citizens. Nonetheless, the results show how political and technical managers are not averse to change if they have access to guidance and incentives to improve the management of information and participation on municipal websites.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73847328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The goal of this work is to explain how the cuts and their insertion in different editing styles influence the attention of viewers. The starting hypothesis is that viewers’ response to cuts varies depending on whether they watch a movie with a classical versus a messy or chaotic editing style. To undertake this investigation, we created three videos with the same narrative content and duration but different editing styles. One video was a fixed one-shot movie. Another video followed a classical editing style, based on the rules of classic Hollywood movies, according to David Bordwell’s studies. The other video used a chaotic style, beyond post-classic, which broke the classical rules of continuity and was inspired by music video clips. We showed these stimuli to 40 subjects while recording their brain activity using the electroencephalography (EEG) technique. The results showed that cuts reduce the eyeblink frequency during the second after they are seen. Since blinking is a well-known attention marker, we propose that cuts increase viewers’ attention. Cuts initiate a flow of electrical activity from the visual cortex to the cognitive processing zone in the prefrontal area. We also found that the different editing styles in which cuts are inserted affected perception, confirming the initial hypothesis. These results could be of great interest and utility for creators of audiovisual content and the management of attention in their work.
{"title":"Perception of cuts in different editing styles","authors":"Celia Andreu-Sánchez, M. Martín-Pascual","doi":"10.3145/EPI.2021.MAR.06","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.06","url":null,"abstract":"The goal of this work is to explain how the cuts and their insertion in different editing styles influence the attention of viewers. The starting hypothesis is that viewers’ response to cuts varies depending on whether they watch a movie with a classical versus a messy or chaotic editing style. To undertake this investigation, we created three videos with the same narrative content and duration but different editing styles. One video was a fixed one-shot movie. Another video followed a classical editing style, based on the rules of classic Hollywood movies, according to David Bordwell’s studies. The other video used a chaotic style, beyond post-classic, which broke the classical rules of continuity and was inspired by music video clips. We showed these stimuli to 40 subjects while recording their brain activity using the electroencephalography (EEG) technique. The results showed that cuts reduce the eyeblink frequency during the second after they are seen. Since blinking is a well-known attention marker, we propose that cuts increase viewers’ attention. Cuts initiate a flow of electrical activity from the visual cortex to the cognitive processing zone in the prefrontal area. We also found that the different editing styles in which cuts are inserted affected perception, confirming the initial hypothesis. These results could be of great interest and utility for creators of audiovisual content and the management of attention in their work.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87498343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mónica Viñarás-Abad, María Sánchez-Valle, Tamara Vázquez-Barrio
La inclusion de las personas con discapacidad en el entorno laboral es una cuestion social que ha ganado relevancia en los ultimos anos. Existen datos generales sobre la empleabilidad de las personas con discapacidad, pero no hay informacion sobre la situacion en el sector de la Comunicacion. Esta investigacion tiene como principal objetivo conocer la situacion laboral de las personas con discapacidad en el ambito comunicativo. Se ha optado por aplicar la triangulacion metodologica a traves de la creacion de un estado de la cuestion, la encuesta online (tecnica cuantitativa) y el grupo de discusion (tecnica cualitativa). Los resultados muestran opiniones contrapuestas que llevan a concluir que todavia existen muchos prejuicios y barreras para conseguir una verdadera inclusion. Los profesionales de la comunicacion con discapacidad reclaman la normalizacion de su situacion, donde mas alla de la accesibilidad, se apuesta por la plena inclusion.
{"title":"Situación de las personas con discapacidad en el sector de la Comunicación en España: aspectos laborales, profesionales y académicos","authors":"Mónica Viñarás-Abad, María Sánchez-Valle, Tamara Vázquez-Barrio","doi":"10.3145/EPI.2021.MAR.02","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.02","url":null,"abstract":"La inclusion de las personas con discapacidad en el entorno laboral es una cuestion social que ha ganado relevancia en los ultimos anos. Existen datos generales sobre la empleabilidad de las personas con discapacidad, pero no hay informacion sobre la situacion en el sector de la Comunicacion. Esta investigacion tiene como principal objetivo conocer la situacion laboral de las personas con discapacidad en el ambito comunicativo. Se ha optado por aplicar la triangulacion metodologica a traves de la creacion de un estado de la cuestion, la encuesta online (tecnica cuantitativa) y el grupo de discusion (tecnica cualitativa). Los resultados muestran opiniones contrapuestas que llevan a concluir que todavia existen muchos prejuicios y barreras para conseguir una verdadera inclusion. Los profesionales de la comunicacion con discapacidad reclaman la normalizacion de su situacion, donde mas alla de la accesibilidad, se apuesta por la plena inclusion.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80423552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study focuses on the reduction of prejudice toward foreign unaccompanied minors (UAMs) by means of audiovisual testimonial messages. Specifically, it analyzes the role of two narrative elements that can influence, in an indirect way, the intention to share the message, the feelings toward UAMs, the intention to approach UAMs, and the intention to collaborate with an NGO that provides support to immigrants. With this goal in mind, an experimental study (N = 500) was conducted using a 2 × 2 factorial design, where the factors analyzed were similarity in terms of social identity (high vs. low) and narrative voice (first-person vs. third-person). No interaction effects of similarity and narrative voice on identification or transportation were observed. However, multiple serial mediation analyses were statistically significant. A significant indirect effect of similarity on dependent variables was observed through perceived similarity (primary mediator), identification and transportation (secondary mediators), and counterarguing and reactance (tertiary mediators). Similarly, the narrative voice also had a significant indirect effect on the dependent variables that was explained by the increase in identification and transportation, and by the reduction in counterarguing and reactance. This work improves the understanding of the mechanisms that explain the impact of narratives and demonstrates that certain narrative elements can increase the effectiveness of audiovisual testimonial messages designed for the prevention of racism and xenophobia.
{"title":"Reduction of prejudice toward unaccompanied foreign minors through audiovisual narratives. Effects of the similarity and of the narrative voice","authors":"Iñigo Guerrero-Martín, J. Igartua","doi":"10.3145/EPI.2021.MAR.03","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.03","url":null,"abstract":"This study focuses on the reduction of prejudice toward foreign unaccompanied minors (UAMs) by means of audiovisual testimonial messages. Specifically, it analyzes the role of two narrative elements that can influence, in an indirect way, the intention to share the message, the feelings toward UAMs, the intention to approach UAMs, and the intention to collaborate with an NGO that provides support to immigrants. With this goal in mind, an experimental study (N = 500) was conducted using a 2 × 2 factorial design, where the factors analyzed were similarity in terms of social identity (high vs. low) and narrative voice (first-person vs. third-person). No interaction effects of similarity and narrative voice on identification or transportation were observed. However, multiple serial mediation analyses were statistically significant. A significant indirect effect of similarity on dependent variables was observed through perceived similarity (primary mediator), identification and transportation (secondary mediators), and counterarguing and reactance (tertiary mediators). Similarly, the narrative voice also had a significant indirect effect on the dependent variables that was explained by the increase in identification and transportation, and by the reduction in counterarguing and reactance. This work improves the understanding of the mechanisms that explain the impact of narratives and demonstrates that certain narrative elements can increase the effectiveness of audiovisual testimonial messages designed for the prevention of racism and xenophobia.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81325755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Belinda de-Frutos-Torres, Ana Pastor-Rodríguez, Noemí Martín-García
After a period of intense use of social networking sites (SNS), users begin to think about their consequences. The latest IAB study on SNS highlights that 87% of internet users aged between 16 and 65 years are active on SNS (IAB, 2020). Following brand profiles, one of the activities on social networking sites, decreased from 81% in 2018 to 52% in 2020 among users (IAB, 2020). One question that arises from this massive use of social networking apps is their commercial profit. Advertising activity on SNS has been becoming more sophisticated with technology development and the application of algorithms based on collected users’ data, resulting in an elaborate process that is difficult for the audience to follow. This work questions the extent to which users and consumers are aware of the new types of commercial use of such media and the implications. The starting hypothesis is that greater personal involvement with social media platforms favors a predisposition to interact with advertising. Previous studies have identified a rejection of advertising on interactive media. SNS has circumstances that favor the interaction of users, which in turn places them in a situation of greater vulnerability towards commercial actions. A sample of 666 people aged between 25 and 65 years was collected by the snowball method. The results reveal a positive association between SNS use, participation with advertising actions, and confidence in commercial brands. Contrary to expectations, skepticism towards advertising is not related to participation with advertising actions. Resumen Después de un periodo de intensa inmersión en las redes sociales, los usuarios comienzan a reflexionar sobre sus implicaciones. Según el último estudio de redes sociales de la IAB, el 87% de los internautas entre 16 y 65 años utiliza las redes sociales (IAB, 2020). Sin embargo, se registra una disminución del seguimiento de las marcas, una de las actividades dentro de las redes sociales, pasando de un 81% en 2018 (IAB, 2019) a un 52% en 2020 (IAB, 2020). Una de las cuestiones que subyace al consumo masivo de las aplicaciones sociales es su explotación comercial. La actividad publicitaria presente en los medios sociales se ha sofisticado a la par que el desarrollo tecnológico, la aplicación de algoritmos sobre los datos acumulados alcanza niveles de elaboración muy elevados difíciles de identificar para el público. Este trabajo se pregunta hasta qué punto usuarios y consumidores somos conscientes de los nuevos usos comerciales de los medios y sus consecuencias. La hipótesis de partida es que una mayor implicación personal en las redes sociales favorece la predisposición a interactuar con la publicidad. Estudios previos han puesto de manifiesto el rechazo a la publicidad en el medio interactivo. En los medios sociales se da una serie de circunstancias que favorecen la participación de los usuarios, que los pondrá en una situación de mayor vulnerabilidad frente a las acciones comerciales. S
经过一段时间的密集使用社交网站(SNS)后，用户开始考虑其后果。IAB对社交网站的最新研究强调，年龄在16岁至65岁之间的互联网用户中，有87%活跃于社交网站(IAB, 2020)。关注品牌简介是社交网站上的一项活动，在用户中从2018年的81%下降到2020年的52% (IAB, 2020)。社交网络应用的大量使用带来的一个问题是它们的商业利润。随着技术的发展和基于收集用户数据的算法的应用，社交网络上的广告活动变得越来越复杂，导致一个复杂的过程，受众很难跟随。这项工作质疑用户和消费者在多大程度上意识到这种媒体的新型商业用途及其影响。最初的假设是，更多的个人参与社交媒体平台有利于与广告互动的倾向。先前的研究已经确定了对互动媒体广告的排斥。SNS拥有有利于用户互动的环境，这反过来又使他们更容易受到商业行为的影响。用滚雪球法收集了666名年龄在25岁到65岁之间的人的样本。结果显示，社交网络的使用、参与广告活动和对商业品牌的信心之间存在正相关关系。与预期相反，对广告的怀疑与参与广告活动无关。简历despusamas de unperiodo de intensa inmersión en las redes sociales, los usuarios comienzan和reflexionsorsoresimplicones。Según el último estudio de redes sociales de la ab, el 87% de los internautas centre 16 y 65 años utilitza las redes sociales (IAB, 2020)。在禁运中，seregistra una disminución del seguimiento de las marcas, una de las actiades dentro de las las redes sociales, pasando de un在2018年为81% (IAB, 2019)，在2020年为52% (IAB, 2020)。在此基础上，我们提出了一系列的问题，例如:消费级应用程序、社交级应用程序、explotación商业级应用程序等。在社会媒体上，新闻工作者们看到了一个新的数据收集方法tecnológico，一个新的数据收集方法aplicación，一个新的数据收集方法elaboración，一个新的数据收集方法difíciles，一个新的数据收集方法público。埃斯特找工作se pregunta直到,punto usuarios y consumidores somo conscientes de los新uso商业de los y sus consecuencias中部。La hipótesis de partida es que una mayor implicación personal en las redes sociales preference La predisposición a interactuar conla publicidad。工作室以前的任务是在媒体互动的基础上，设计一种全新的互动方式。在社会媒体中，我们可以看到，在特定的情况下，我们可以看到:participación在通常的情况下，我们可以看到:situación在通常的情况下，我们可以看到:situación在商业环境中，我们可以看到:她利用了666个人资料中心25至65年的资料中心años，并利用了所有的个人资料中心的资料。结果是:结果是:结果是:relación有意义的:结果是:relación有意义的:gratificación社会平台的使用程序，市长participación有意义的:活动的宣传，市长participación有意义的:市场的商业。在美国，反政府主义是一种反政府主义，而在美国，反政府主义是一种反政府主义。
{"title":"Consumo de las plataformas sociales en internet y escepticismo a la publicidad","authors":"Belinda de-Frutos-Torres, Ana Pastor-Rodríguez, Noemí Martín-García","doi":"10.3145/EPI.2021.MAR.04","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.04","url":null,"abstract":"After a period of intense use of social networking sites (SNS), users begin to think about their consequences. The latest IAB study on SNS highlights that 87% of internet users aged between 16 and 65 years are active on SNS (IAB, 2020). Following brand profiles, one of the activities on social networking sites, decreased from 81% in 2018 to 52% in 2020 among users (IAB, 2020). One question that arises from this massive use of social networking apps is their commercial profit. Advertising activity on SNS has been becoming more sophisticated with technology development and the application of algorithms based on collected users’ data, resulting in an elaborate process that is difficult for the audience to follow. This work questions the extent to which users and consumers are aware of the new types of commercial use of such media and the implications. The starting hypothesis is that greater personal involvement with social media platforms favors a predisposition to interact with advertising. Previous studies have identified a rejection of advertising on interactive media. SNS has circumstances that favor the interaction of users, which in turn places them in a situation of greater vulnerability towards commercial actions. A sample of 666 people aged between 25 and 65 years was collected by the snowball method. The results reveal a positive association between SNS use, participation with advertising actions, and confidence in commercial brands. Contrary to expectations, skepticism towards advertising is not related to participation with advertising actions.\u0000\u0000Resumen \u0000Después de un periodo de intensa inmersión en las redes sociales, los usuarios comienzan a reflexionar sobre sus implicaciones. Según el último estudio de redes sociales de la IAB, el 87% de los internautas entre 16 y 65 años utiliza las redes sociales (IAB, 2020). Sin embargo, se registra una disminución del seguimiento de las marcas, una de las actividades dentro de las redes sociales, pasando de un 81% en 2018 (IAB, 2019) a un 52% en 2020 (IAB, 2020). Una de las cuestiones que subyace al consumo masivo de las aplicaciones sociales es su explotación comercial. La actividad publicitaria presente en los medios sociales se ha sofisticado a la par que el desarrollo tecnológico, la aplicación de algoritmos sobre los datos acumulados alcanza niveles de elaboración muy elevados difíciles de identificar para el público. Este trabajo se pregunta hasta qué punto usuarios y consumidores somos conscientes de los nuevos usos comerciales de los medios y sus consecuencias. La hipótesis de partida es que una mayor implicación personal en las redes sociales favorece la predisposición a interactuar con la publicidad. Estudios previos han puesto de manifiesto el rechazo a la publicidad en el medio interactivo. En los medios sociales se da una serie de circunstancias que favorecen la participación de los usuarios, que los pondrá en una situación de mayor vulnerabilidad frente a las acciones comerciales. S","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80697296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A reflection on the role of images in the post-truth era and on the concept of image itself, which constitutes a central object of study in the field of communication sciences, is presented. The conceptual complexity –semiotic and symbolic– of the image is shown, which explains the diversity of approaches in studies on images. Then, several proposals are exposed for the study of images in the current context of disinformation. Finally, a brief reflection is developed on the need to analyse audiovisual texts in the society of spectacle and post-truth.
{"title":"Propuestas para el estudio de las imágenes en la era de la posverdad","authors":"J. Marzal-Felici","doi":"10.3145/EPI.2021.MAR.01","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.01","url":null,"abstract":"A reflection on the role of images in the post-truth era and on the concept of image itself, which constitutes a central object of study in the field of communication sciences, is presented. The conceptual complexity –semiotic and symbolic– of the image is shown, which explains the diversity of approaches in studies on images. Then, several proposals are exposed for the study of images in the current context of disinformation. Finally, a brief reflection is developed on the need to analyse audiovisual texts in the society of spectacle and post-truth.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90932307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article studies the use of data in the branded content departments of the Spanish media. The editorial intelligence generated by content creators, together with technology departments and their audience analysis and monitoring tools, compose an emerging phenomenon. These processes provide new business units with the opportunity to offer editorial brands various strategies and products with high added value to cope with a highly complex advertising context. The methodology used in creating editorial products such as native advertising is reviewed based on qualitative fieldwork using in-depth interviews and a qualified sample of branded content managers for the main Spanish media outlets. The results corroborate the involvement of technological roles with knowledge of the digital ecosystem, as well as the analysis departments, which contribute to generating in-depth knowledge of audiences and their behavior. This gives rise to new business models associated with data to finance the media. This research is important because it provides insight into the processes used to create content for brands via legacy media titles, vertical media, and digital natives. These conclusions could serve as a methodological reference that can contribute to improving these processes.
{"title":"Big data e inteligencia editorial en el branded content y en los nuevos modelos de negocio de los medios","authors":"Daniel Zomeño, R. Blay-Arráez","doi":"10.3145/EPI.2021.ENE.20","DOIUrl":"https://doi.org/10.3145/EPI.2021.ENE.20","url":null,"abstract":"This article studies the use of data in the branded content departments of the Spanish media. The editorial intelligence generated by content creators, together with technology departments and their audience analysis and monitoring tools, compose an emerging phenomenon. These processes provide new business units with the opportunity to offer editorial brands various strategies and products with high added value to cope with a highly complex advertising context. The methodology used in creating editorial products such as native advertising is reviewed based on qualitative fieldwork using in-depth interviews and a qualified sample of branded content managers for the main Spanish media outlets. The results corroborate the involvement of technological roles with knowledge of the digital ecosystem, as well as the analysis departments, which contribute to generating in-depth knowledge of audiences and their behavior. This gives rise to new business models associated with data to finance the media. This research is important because it provides insight into the processes used to create content for brands via legacy media titles, vertical media, and digital natives. These conclusions could serve as a methodological reference that can contribute to improving these processes.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75415564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marta Pulido-Polo, Víctor Hernández-Santaolalla, Ana-Alicia Lozano-González
La crisis sanitaria internacional provocada por la Covid-19, mas grave que las provocadas por el SARS, el MERS, la Gripe A y el Ebola, supone un desafio sin precedentes para las instituciones de todo el mundo. El objetivo principal de este trabajo es analizar el comportamiento institucional a traves de Twitter para determinar si es posible inferir un modelo eficaz de comunicacion institucional de crisis online de aplicacion en contextos mas amplios. En este sentido, se establece un diseno metodologico cuantitativo, sustentado en el analisis de contenido sobre un corpus de 995 mensajes emitidos durante el primer estado de alarma por las cuentas oficiales de Twitter de las instituciones oficiales al cargo de la gestion de la crisis sanitaria de la Covid-19 en Espana: @sanidadgob (483 tweets), @mitmagob (154 tweets), @defensagob (263 tweets) e @interiorgob (95 tweets). Los resultados muestran un predominio de mensajes de empatia y seguridad (60,40%); una distribucion estable de tweets por dia, concentrandose el 88,74% de los mismos entre las 10:00 y las 20:59 horas; un uso comedido de recursos audiovisuales (32,26%) con un enfoque eminentemente informativo (96,18%); diferencias significativas segun el estadistico chi-cuadrado con respecto al formato (χ2 (12) = 606,066; p < 0,001) y el enfoque (χ2 (3) = 36,084; p < 0,001) en funcion de la cuenta analizada, y una destacada tasa de engagement adscrita al Ministerio de Sanidad (68,96%). Estos resultados evidencian que Twitter permite aplicar un modelo de comunicacion institucional online, de facil transferencia al contexto internacional, que sugiere una estrategia de relaciones publicas sustentada en la transparencia informativa y el goteo informativo constante.
{"title":"Uso institucional de Twitter para combatir la infodemia causada por la crisis sanitaria de la Covid-19","authors":"Marta Pulido-Polo, Víctor Hernández-Santaolalla, Ana-Alicia Lozano-González","doi":"10.3145/EPI.2021.ENE.19","DOIUrl":"https://doi.org/10.3145/EPI.2021.ENE.19","url":null,"abstract":"La crisis sanitaria internacional provocada por la Covid-19, mas grave que las provocadas por el SARS, el MERS, la Gripe A y el Ebola, supone un desafio sin precedentes para las instituciones de todo el mundo. El objetivo principal de este trabajo es analizar el comportamiento institucional a traves de Twitter para determinar si es posible inferir un modelo eficaz de comunicacion institucional de crisis online de aplicacion en contextos mas amplios. En este sentido, se establece un diseno metodologico cuantitativo, sustentado en el analisis de contenido sobre un corpus de 995 mensajes emitidos durante el primer estado de alarma por las cuentas oficiales de Twitter de las instituciones oficiales al cargo de la gestion de la crisis sanitaria de la Covid-19 en Espana: @sanidadgob (483 tweets), @mitmagob (154 tweets), @defensagob (263 tweets) e @interiorgob (95 tweets). Los resultados muestran un predominio de mensajes de empatia y seguridad (60,40%); una distribucion estable de tweets por dia, concentrandose el 88,74% de los mismos entre las 10:00 y las 20:59 horas; un uso comedido de recursos audiovisuales (32,26%) con un enfoque eminentemente informativo (96,18%); diferencias significativas segun el estadistico chi-cuadrado con respecto al formato (χ2 (12) = 606,066; p < 0,001) y el enfoque (χ2 (3) = 36,084; p < 0,001) en funcion de la cuenta analizada, y una destacada tasa de engagement adscrita al Ministerio de Sanidad (68,96%). Estos resultados evidencian que Twitter permite aplicar un modelo de comunicacion institucional online, de facil transferencia al contexto internacional, que sugiere una estrategia de relaciones publicas sustentada en la transparencia informativa y el goteo informativo constante.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79863076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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