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Linguistic aspects of language culture: study of norms, standards and variations in speech communication 语言文化的语言学方面:研究语言交流中的规范、标准和变化
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0214
Svitlana Hlazova, Nataliia Akulshyna, Nataliia Shkvorchenko, Viktoriia Hromovenko, Olha Orenchak
The article examines the linguistic aspects of a language culture. It describes the study of norms, standards and variations in speech communication. The relevance of this study originates from the fact that today, speech communication plays a significant role as intercultural communication intensifies. Hence, people living in the globalized world should be able to use their language to express themselves as a person. At the same time, learning norms and standards is a complex and continuous process. Moreover, the presence of variations in speech communication requires not only theoretical but also practical knowledge of the language culture. This study aims to determine some linguistic aspects of the language culture regarding learning norms, standards and variations in speech communication. The subject of the study is speech communication as an element of the language culture. The following research methods were used in this paper: description, analysis and synthesis, comparison, generalization, and linguistic analysis. The article is devoted to researching linguistic aspects of the language culture in terms of studying norms, standards and variations in speech communication. The authors defined the essence of the "language culture" concept and its main aspects. In particular, the basic linguistic norms of linguistic culture are described. These norms include the rules of quantity, quality, modality, precision, orientation, and word standardization. The article explored the peculiarities of applying linguistic norms. The specificity of using exoticisms, barbarisms, and borrowings in speech was also determined. The authors revealed linguistic standards of the language culture.
文章探讨了语言文化的语言方面。它描述了对语言交际中的规范、标准和变化的研究。这项研究的意义在于,随着跨文化交流的加强,语言交流在当今社会发挥着重要作用。因此,生活在全球化世界中的人们应该能够使用自己的语言来表达自己的个性。同时,学习规范和标准是一个复杂而持续的过程。此外,语言交流中存在的差异不仅需要理论知识,还需要语言文化的实践知识。本研究旨在确定语言文化中有关学习规范、标准和言语交际中的变化的一些语言方面。研究的主题是作为语言文化要素的言语交际。本文采用了以下研究方法:描述法、分析与综合法、比较法、概括法和语言分析法。文章致力于从语言文化的语言方面研究言语交际的规范、标准和变化。作者界定了 "语言文化 "概念的本质及其主要方面。特别是对语言文化的基本语言规范进行了描述。这些规范包括数量、质量、方式、精确度、方位和词语标准化规则。文章探讨了语言规范应用的特殊性。还确定了在语言中使用外来语、野蛮语和借用语的特殊性。作者揭示了语言文化的语言标准。
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引用次数: 0
Strategic management in healthcare: the impact of strategic decisions on achieving organizational goals and improving the quality of healthcare services 医疗保健领域的战略管理:战略决策对实现组织目标和提高医疗保健服务质量的影响
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0217
Ievgenii Andrieiev, Denys Trehub, Kostiantyn Khatsko, Iryna Sokolovska, Iryna Ganzhiy
Strategic management in healthcare and the process of making strategic decisions to achieve organizational goals and enhance healthcare quality represent a significant challenge in nations with established social protection systems. Prioritizing the development of human capital, reinforcing social protection mechanisms, and elevating the standard of living for the populace emerge as primary imperatives for governments seeking to establish an effective social protection system. Strategic decisions are formulated based on the comprehensive analysis of available analytical and statistical data regarding healthcare quality, culminating in the establishment of a strategic development trajectory for the healthcare sector. The principal objective of this study is to conduct an in-depth analysis of the central issues within the healthcare domain and identify efficacious strategic solutions that could contribute to the advancement and enhancement of healthcare services. The article critically examines the nuances of strategic management within the healthcare sector, and it offers a detailed segmentation of the sector along with proposals for potential enhancements tailored to each specific segment. Moreover, this study directs attention toward the healthcare systems within some of the world's most advanced nations, offering valuable insights that can inform the assimilation of foreign experiences for future adaptation. The article systematically examines the intricacies of strategic action planning and management within the healthcare sector, encompassing both the public and corporate sectors, as well as the engagement of transnational corporations. The primary objectives of this research encompass conducting a comprehensive investigation of the factors influencing the strategic evolution of healthcare and identifying potential measures for its enhancement. The findings presented in this article underscore the imperative of continual development and improvement in the quality of healthcare services. They emphasize the importance of making judicious strategic decisions to sustain the healthcare market's functionality and ensure its continued vitality.
医疗保健领域的战略管理以及为实现组织目标和提高医疗保健质量而做出战略决策的过程,对于已建立社会保障体系的国家来说是一项重大挑战。优先发展人力资本、加强社会保护机制、提高人民生活水平是政府建立有效社会保护体系的首要任务。战略决策的制定基于对有关医疗质量的现有分析和统计数据的综合分析,最终确定医疗保健部门的战略发展轨迹。本研究的主要目的是对医疗保健领域的核心问题进行深入分析,并找出有助于推进和加强医疗保健服务的有效战略解决方案。文章批判性地审视了医疗保健领域战略管理的细微差别,对该领域进行了详细的细分,并针对每个特定领域提出了潜在的改进建议。此外,本研究还关注了世界上一些最先进国家的医疗保健系统,为今后吸收借鉴国外经验提供了宝贵的启示。文章系统地研究了医疗保健领域战略行动规划和管理的复杂性,包括公共部门和企业部门,以及跨国公司的参与。这项研究的主要目标包括对影响医疗保健战略演变的因素进行全面调查,并确定可能的改进措施。本文的研究结果强调了持续发展和提高医疗服务质量的必要性。它们强调了做出明智的战略决策以维持医疗保健市场功能并确保其持续活力的重要性。
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引用次数: 0
The escalation of military threats as a reality of modern geopolitics 军事威胁升级是现代地缘政治的现实
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0223
Viktor Loza, Viacheslav Myronenko, Petro Myronenko, Volodymyr Smolianiuk, Oleksandr Chelak
The main goal of the study is to analyze the geopolitical dynamics of the modern polycentric world, and the geopolitical aspects of the problem of military threats and conflicts. A theoretical analysis of the concept of geopolitics and its transformation in the 21st century has been carried out. The article examines the influence of geopolitical factors on the global security system, including from a regional perspective. In particular, the features of the political situation in the Middle East and the Asia-Pacific region are considered. The theoretical and practical significance of the study consists, firstly, in generalizing and systematizing existing knowledge on political conflictology, in developing its geopolitical aspect, and secondly, in considering poorly studied aspects of the problem (in particular, network-centric wars), and thereby stimulating further scientific developments in this direction.
本研究的主要目标是分析现代多中心世界的地缘政治动态,以及军事威胁和冲突问题的地缘政治方面。对地缘政治的概念及其在 21 世纪的转变进行了理论分析。文章研究了地缘政治因素对全球安全体系的影响,包括从地区角度进行研究。特别是考虑了中东和亚太地区政治局势的特点。本研究的理论和实践意义在于:首先,概括和系统化现有的政治冲突学知识,发展其地缘政治方面;其次,考虑该问题中研究较少的方面(特别是以网络为中心的战争),从而促进该方向的进一步科学发展。
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引用次数: 0
The relationship between international trade relations and regional development: a comprehensive analysis and assessment of influencing factors 国际贸易关系与地区发展之间的关系:对影响因素的综合分析与评估
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0220
Pavlo Sirenko, Izolda Balian, Iryna Martyniak, Tetiana Malakhova, Ivanna Bakushevych
The evolution of the phenomenon of regionalization in old and new regionalism, regional trade agreements and their features (RTAs) is traced based on the provisions of regional science and trade relations, and it is shown that the emergence of numerous RTAs is one of the most significant trends in the modern development of international trade. Theoretical aspects of the influence of regional trade on regional development are considered, in particular within the growth of GDP. On the example of various regions (in particular, Asia-Pacific region, North American continent, South Africa), it is demonstrated that RTAs, as well as free trade areas (FTA) stimulate economic growth in participating countries through increased trade, economies of scale, knowledge and technology transfer. Moreover, it is concluded that the growing trend of regionalization contributes, on the one hand, to strengthening the processes of globalization, on the other hand, to the isolation of integration groupings from the world market and increasing their independence from external demand, allowing participating countries to resist emerging crises and economic shocks.
根据区域科学和贸易关系的规定,追溯了新旧区域主义、区域贸易协定及其特点(区域贸易协定)中区域化现象的演变,并表明众多区域贸易协定的出现是现代国际贸易发展的最重要趋势之一。从理论方面探讨了区域贸易对区域发展的影响,特别是在国内生产总值增长方面。以不同地区(特别是亚太地区、北美大陆和南非)为例,说明区域贸易协定和自由贸易区(FTA)通过增加贸易、规模经济、知识和技术转让刺激参与国的经济增长。此外,还得出结论认为,日益增长的区域化趋势一方面有助于加强全球化进程,另一方面有助于使一体化集团与世界市场隔绝,增强其对外部需求的独立性,使参与国能够抵御新出现的危机和经济冲击。
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引用次数: 0
Cultural management: analysis of strategies, policies, and practices in Ukraine and the EU countries 文化管理:乌克兰和欧盟国家的战略、政策和实践分析
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0226
Olga Marukhovska-Kartunova, Oleg Rabenchuk, Liudmyla Ladonko, Halyna Bzunko, Nataliia Petrunia-Pyliavska
The focus of this article is on the evolution of cultural policy and strategy within Ukraine in the context of its integration with the European Union. A historical investigation into the shared origins of the Ukrainian population and European peoples is conducted, emphasizing Slavic heritage and communal settlements. The regulatory framework governing the progress of Ukrainian culture in its independent state is delineated. The primary hypotheses and trajectories for the advancement of Ukrainian cultural policy, as articulated in the "Long-term Strategy for the Development of Culture until 2025," are expounded upon. In aggregate, it is ascertained that the outlined objectives within the Strategy currently fall short of addressing the imperatives incumbent upon the nation to affirm its national identity and align with the attainments of European civilization. It is discerned that the absence of a cultural diplomacy framework in Ukraine stands in stark contrast to the substantial outcomes achieved through this paradigm across the majority of European Union member states. Additionally, an exploration of both shared features and distinctions in cultural policy and strategy between the European Union as an entity and select member countries is undertaken. The European Union's strategy, characterized by its dynamic and targeted approach, is notable for its commitment to preserving the integrity of nations and ethnicities. This strategy places considerable emphasis on respecting the distinct national identities and traditions of each country and its constituent nations. Of particular significance is the instance of the Republic of Poland, the Republic of Italy, and Finland, wherein the cultivation of cultural diplomacy has been a focal point. These examples underscore the diverse routes undertaken to achieve cultural recognition and formulate distinct cultural strategies for each nation. This serves as an indication that cultural policy ought to evolve into a responsibility shared among the state, diplomatic representatives, and cultural stakeholders within Ukraine. The ongoing conflict instigated by Russia underscores once again the multi-dimensional trajectory characterizing Ukraine's cultural evolution. It underscores Ukraine's heightened dedication to unity and the rejuvenation of the European principles that were proclaimed during the twentieth century.
本文的重点是乌克兰在与欧盟一体化过程中文化政策和战略的演变。文章对乌克兰人口与欧洲各民族的共同起源进行了历史调查,强调了斯拉夫遗产和社区定居点。对乌克兰独立后文化发展的规范框架进行了界定。阐述了 "2025 年前文化发展长期战略 "中阐述的乌克兰文化政策发展的主要假设和轨迹。从总体上看,该战略所概述的目标目前还不能满足乌克兰确认其民族特性并与欧洲文明成果接轨的迫切需要。研究发现,乌克兰缺乏文化外交框架,这与欧盟大多数成员国通过这一模式取得的实质性成果形成了鲜明对比。此外,还探讨了欧盟作为一个实体与部分成员国在文化政策和战略方面的共同特征和区别。欧盟的战略以其动态和有针对性的方法为特点,其显著特点是致力于维护国家和民族的完整性。该战略十分重视尊重每个国家及其组成民族的独特民族特性和传统。尤其重要的是,波兰共和国、意大利共和国和芬兰将文化外交作为重点。这些例子强调了各国为获得文化认可和制定独特的文化战略所采取的不同路线。这表明,文化政策应发展成为国家、外交代表和乌克兰国内文化利益相关者共同承担的责任。俄罗斯挑起的持续冲突再次凸显了乌克兰文化演变的多维轨迹。它凸显了乌克兰对统一和复兴二十世纪所宣布的欧洲原则的高度承诺。
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引用次数: 0
Controlling-based organizational and economic mechanism of enterprise activity planning 基于控制的企业活动规划的组织和经济机制
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss021
Alina Korbutiak, Nataliia Maslak, Iryna Briukhovetska, Yuliya Skornyakova, Mykhailo Lyzak
In this article, the authors prove how introducing a control system for enterprises will, firstly, increase the level of business controllability and reduce the time for making managerial decisions. Secondly, it will help to control the company's assets and manage costs more effectively. Thirdly, it will significantly increase the profitability of joint-stock companies and ensure risk control and risk mitigation to increase the investment attractiveness of the business. Due to the variety of external and internal factors influencing the organization, there cannot be a one-size-fits-all recommendation for establishing a controlling function within a company. Empirical research shows that the most important influencing factors in controlling an organization are the size of the company and the dynamics of changes in the external business environment. In small enterprises, the chief accountant typically performs the controlling function, whose responsibilities include analytical accounting and budgeting. In larger enterprises, specialized departments are created with various tasks related to coordinating management processes and control. The relationship between control functions and environmental dynamics is quite interesting. In companies operating in a stable environment, the controller is seen as a recorder. In a limited variability of the external environment, the controller performs the role of a navigator, providing the company's departments with the most rational planning and control tools. In a turbulent environment, the number of problems that need to be addressed increases significantly. In such a situation, the controller emerges as an innovator who directly participates in problem-solving. In essence, controlling does not necessarily require a separate controller position. Instead, it implies the presence of specific tasks that the company's executives or management can perform. Initially, it is necessary to determine whether the controlling functions can be distributed among existing departments or if creating an independent controlling department is better.
在本文中,作者论证了为企业引入控制系统将如何:第一,提高业务可控性水平,缩短管理决策时间。其次,它有助于更有效地控制公司资产和管理成本。第三,它将大大提高股份公司的盈利能力,确保风险控制和风险缓解,增加企业的投资吸引力。由于影响组织的外部和内部因素多种多样,在公司内部设立控制职能的建议不可能一刀切。实证研究表明,影响组织控制的最重要因素是公司规模和外部商业环境的动态变化。在小型企业中,通常由总会计师履行控制职能,其职责包括分析会计和预算编制。在规模较大的企业中,会设立专门的部门,负责与协调管理流程和控制有关的各种任务。控制职能与环境动态之间的关系非常有趣。在环境稳定的企业中,控制者被视为记录者。在外部环境变化有限的情况下,控制人员扮演导航员的角色,为公司各部门提供最合理的规划和控制工具。在动荡的环境中,需要解决的问题会大大增加。在这种情况下,控制人员就会成为直接参与解决问题的创新者。从本质上讲,控制并不一定需要一个单独的控制职位。相反,它意味着公司的执行人员或管理层可以执行的具体任务的存在。起初,有必要确定是否可以将控制职能分配给现有部门,还是设立一个独立的控制部门更好。
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引用次数: 0
A comparative linguistic analysis of internet memes in English, Polish and Ukrainian: specifics, functions and language means 英语、波兰语和乌克兰语网络流行语的比较语言学分析:特点、功能和语言手段
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0218
Larysa Boiko, Nataliia Stakhniuk, Svitlana Vladyka
The present study centers on the examination of the structure and nuances of Internet memes as exemplars of verbal communication. Its objective is to depict and scrutinize Internet memes chosen by theme as linguistic manifestations of sociopolitical and cultural significance. Additionally, the paper aims to investigate the interrelation between the visual and textual elements within the meme. The principal hypothesis posits that Internet memes encompass a range of linguistic devices that aid in constructing the semantic framework of the message and ease the identification of embedded cultural cues. The research methodology is comprehensive, employing descriptive techniques, analysis and synthesis, tools from the comparative method, and surveys of respondents. The study's findings indicate that the structure of Internet memes is fragmented, yet adequate in forming a comprehensive array of meanings, which are also shaped through linguistic mechanisms. Furthermore, this assertion holds true across all three languages analyzed. Future investigations into the cultural and social components of memes, explored through verbal expression using metaphor theory and structural anthropology, can enhance our comprehension of meme creation dynamics and the foundation of its widespread appeal.
本研究的重点是研究作为语言交流典范的网络流行语的结构和细微差别。其目的是描绘和仔细研究按主题选择的网络流行语,将其视为具有社会政治和文化意义的语言表现形式。此外,本文还旨在研究网络流行语中视觉和文字元素之间的相互关系。主要假设认为,网络流行语包含一系列语言工具,有助于构建信息的语义框架,便于识别内含的文化线索。研究方法非常全面,采用了描述性技术、分析与综合、比较法工具以及受访者调查。研究结果表明,网络流行语的结构是零散的,但足以形成一系列全面的意义,这些意义也是通过语言机制形成的。此外,这一论断在所分析的三种语言中都是正确的。今后,通过隐喻理论和结构人类学的语言表达,对memes的文化和社会成分进行研究,可以加深我们对meme创造动态及其广泛吸引力基础的理解。
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引用次数: 0
Analysis of the competitiveness of higher education institutions in Ukraine in the context of recovery and development after the war 战后恢复和发展背景下乌克兰高等教育机构竞争力分析
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0210
O. Tarasenko, Serhii Lysenko, Ihor Tarlopov, Igor Pidkaminnyi, Mykhailo Verhun
The article examines the challenges that arise before the education system in the conditions of military aggression. The changing political and social situation during the conflict seriously affects educational institutions and their ability to provide quality education. The purpose of the study is to create a structural and functional set of criteria for ensuring the processes of forming the competitiveness of educational institutions in the conditions of full-scale military aggression and post-war reconstruction. The article analyzes the effects of military conflict on education infrastructure, access to education, and the psychological well-being of students and staff. She reveals the need to adapt the criteria for assessing the competitiveness of educational institutions pays attention to the flexibility of the educational process and the ability to respond to emergency situations. The article used the method of literature analysis, which made it possible to systematize the results of the analysis of scientific studies, articles, reports, and other sources of information related to the competitiveness of educational institutions in the conditions of military aggression and post-war reconstruction. This allows you to establish the presence of problems, identify factors and determine previous theoretical approaches to the assessment of competitiveness. Analytical methods, including statistical data analysis, modeling, and other analytical approaches for assessing competitiveness, are used to identify relationships and important factors affecting the competitiveness of an educational institution. Based on the use of these methods, a model for assessing the competitiveness of educational institutions was developed. Using the competitive assessment model helps higher education institutions improve their strategic plans. This allows them to identify their strengths and weaknesses, identify competitive opportunities and threats, and develop effective development strategies. The competitiveness assessment model contributes to the improvement of the quality of education.
文章探讨了在军事侵略条件下教育系统面临的挑战。冲突期间不断变化的政治和社会局势严重影响了教育机构及其提供优质教育的能力。研究的目的是建立一套结构性和功能性标准,以确保教育机构在全面军事侵略和战后重建条件下形成竞争力的过程。文章分析了军事冲突对教育基础设施、受教育机会以及学生和教职员工心理健康的影响。她揭示了调整教育机构竞争力评估标准的必要性,同时关注了教育过程的灵活性和应对紧急情况的能力。文章采用了文献分析方法,将与军事侵略和战后重建条件下教育机构竞争力有关的科学研究、文章、报告和其他信息来源的分析结果系统化。这样就可以确定存在的问题,找出因素并确定以前评估竞争力的理论方法。分析方法包括统计数据分析、建模和其他评估竞争力的分析方法,用于确定影响教育机构竞争力的关系和重要因素。在使用这些方法的基础上,开发了教育机构竞争力评估模型。使用竞争力评估模型有助于高等教育机构改进其战略计划。这使它们能够确定自身的优势和劣势,识别竞争机会和威胁,并制定有效的发展战略。竞争力评估模型有助于提高教育质量。
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引用次数: 0
The role of artificial intelligence in the development of entrepreneurial initiatives among displaced persons: management of innovative social work practices 人工智能在流离失所者创业举措发展中的作用:创新社会工作实践的管理
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0224
Taliat Bielialov, Liudmyla Trebyk, Kostiantyn Zavrazhnyi, Tetyana Demydenko, Marina Järvis, Olena Malovichko
The article focuses on the scientific, theoretical, and practical approaches to involving artificial intelligence in the economic and social spheres. The authors examined the main issues of intensifying the digitalization process in business activities worldwide. The paper highlights the extent of the actual and potential use of artificial intelligence in business as well as the involvement of specialists in the digitalization system. The authors described the advantages and drawbacks of using artificial intelligence in social work, particularly with displaced persons (DPs). The article also analyzed the dynamics of venture capital investment into artificial intelligence. The study summarized the results of market research on the impact of artificial intelligence on the development of business processes worldwide and in particular countries. The authors highlighted the experience of European countries in using artificial intelligence for the socioeconomic integration of refugees from Ukraine. In addition, they outlined the threats and opportunities of using artificial intelligence in business. The research focused on the main provisions of the territorial community work organization for developing entrepreneurship in Ukraine for displaced persons.
文章重点介绍了将人工智能应用于经济和社会领域的科学、理论和实践方法。作者研究了全球商业活动中加强数字化进程的主要问题。文章强调了人工智能在商业中的实际和潜在应用范围,以及专家参与数字化系统的情况。作者介绍了在社会工作中使用人工智能的优点和缺点,特别是对流离失所者(DPs)而言。文章还分析了人工智能风险投资的动态。该研究总结了关于人工智能对全球和特定国家业务流程发展的影响的市场研究结果。作者着重介绍了欧洲国家利用人工智能促进乌克兰难民融入社会经济生活的经验。此外,他们还概述了在商业中使用人工智能的威胁和机遇。研究的重点是乌克兰境内流离失所者创业发展社区工作组织的主要规定。
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引用次数: 0
Language technologies impact on modern communication: analysis of new formats, challenges, and education 语言技术对现代传播的影响:新形式、挑战和教育分析
Pub Date : 2024-01-21 DOI: 10.31893/multiscience.2024ss0215
Tetiana Nesterenko, Olha Kozii, Nataliya Varych, Anzhelika Shulzhenko, Diana Tsypina
Updating modern communication requires the improvement of innovative language technologies to facilitate communication in remote conditions. The process of modern communication requires integration into the world and European space currently. Modern society faces more and more new communication challenges that need to be solved. Therefore, our research aimed to identify innovative language technologies that are often used by modern society and to determine their advantages and disadvantages. Moreover, the article deals with studying the peculiarities of modern communication. To achieve the purposes of the research, such methods were used: theoretical: analysis of scientific literature; empirical: questionnaires, interviews; graphics. The results of the study made it possible to define the most popular language technologies in Ukraine, and their pros and cons. Searching the problem provided the opportunities to determine the main formats and challenges that influence modern communication and the ways to improve innovative language technologies facilities for comfortable communication.
要更新现代通信技术,就必须改进创新语言技术,以促进偏远地区的通信。现代传播的进程要求融入当前的世界和欧洲空间。现代社会面临越来越多需要解决的新通信挑战。因此,我们的研究旨在确定现代社会经常使用的创新语言技术,并确定其优缺点。此外,文章还涉及研究现代交流的特殊性。为实现研究目的,我们采用了以下方法:理论:科学文献分析;实证:问卷调查、访谈;图表。研究结果确定了乌克兰最流行的语言技术及其利弊。对问题的探究为确定影响现代交流的主要形式和挑战以及改进创新语言技术设施以促进舒适交流的方法提供了机会。
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引用次数: 0
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Multidisciplinary Science Journal
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