Pub Date : 2023-11-01DOI: 10.61426/sjbcm.v10i4.2780
BENJAMIN HERVÉ NIYIGABA, SAMSON GITAHI NJENGA, PhD
This study investigated the effect of strategy formulation practice on the performance of public institutions in Rwanda, with a specific focus on the Ministry of Local Government. Effective strategy formulation is a crucial element in the achievement of organizational goals and the delivery of services to citizens. The study was based on Strategic Fit Theory. The research employed a descriptive survey design to systematically gather quantitative data from representative samples within the Ministry of Local Government, allowing for a quantitative description of the prevailing practices, beliefs, and attitudes related to strategy formulation. The population under consideration comprised the present workforce of 136 individuals employed at MINALOC. The study employed a methodology known as stratified sampling. The participants were instructed to complete questionnaires and participate in planned interviews in order to provide the majority of the data for the study. The aforementioned sources constituted the primary information reservoirs for the conducted study. Additionally, this study utilized secondary data, notably sourced from annual reports published by MINALOC. The analysis of the acquired data was conducted using SPSS. Percentages, rates, and counts are illustrative instances of descriptive statistical tests, while inferential statistical tests encompass the utilization of multiple regression. Once the qualitative data has been analyzed using a thematic framework, relevant quotations from respondents were incorporated into the narratives. The results of the study indicated that there was a strong positive correlation between the Strategy planning practice (β=0.559, t=1.558, p value = 0.000) emerged as the most notable and favorable factor impacting the performance of public institutions in Rwanda. In conclusion, this study's findings have important implications for our understanding of how strategic planning affects Rwanda's public institutions. The results of the regression analysis showed a strong and positive relationship between the strategic planning approaches implemented by the aforementioned public institutions and their performance outcomes. Strong correlation was found by correlation analysis, adding weight to the positive connection. Consistent evidence from a variety of analytic approaches shows that strategic planning is positively correlated with the success of Rwanda's public institutions. This indicates that businesses can significantly and measurable increase their overall performance if they make conscious efforts to improve their strategy planning methods, concentrating on variables such as external orientation, internal orientation, and functional integration. Further research in the area of strategy planning practice and its impact on organizational performance could take several directions. Investigating the moderating variables that might influence the relationship between strategy planning practice and performance cou
{"title":"EFFECT OF STRATEGY FORMULATION PRACTICE ON PERFORMANCE OF PUBLIC INSTITUTIONS IN RWANDA CASE STUDY OF MINISTRY OF LOCAL GOVERNMENT RWANDA","authors":"BENJAMIN HERVÉ NIYIGABA, SAMSON GITAHI NJENGA, PhD","doi":"10.61426/sjbcm.v10i4.2780","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2780","url":null,"abstract":"This study investigated the effect of strategy formulation practice on the performance of public institutions in Rwanda, with a specific focus on the Ministry of Local Government. Effective strategy formulation is a crucial element in the achievement of organizational goals and the delivery of services to citizens. The study was based on Strategic Fit Theory. The research employed a descriptive survey design to systematically gather quantitative data from representative samples within the Ministry of Local Government, allowing for a quantitative description of the prevailing practices, beliefs, and attitudes related to strategy formulation. The population under consideration comprised the present workforce of 136 individuals employed at MINALOC. The study employed a methodology known as stratified sampling. The participants were instructed to complete questionnaires and participate in planned interviews in order to provide the majority of the data for the study. The aforementioned sources constituted the primary information reservoirs for the conducted study. Additionally, this study utilized secondary data, notably sourced from annual reports published by MINALOC. The analysis of the acquired data was conducted using SPSS. Percentages, rates, and counts are illustrative instances of descriptive statistical tests, while inferential statistical tests encompass the utilization of multiple regression. Once the qualitative data has been analyzed using a thematic framework, relevant quotations from respondents were incorporated into the narratives. The results of the study indicated that there was a strong positive correlation between the Strategy planning practice (β=0.559, t=1.558, p value = 0.000) emerged as the most notable and favorable factor impacting the performance of public institutions in Rwanda. In conclusion, this study's findings have important implications for our understanding of how strategic planning affects Rwanda's public institutions. The results of the regression analysis showed a strong and positive relationship between the strategic planning approaches implemented by the aforementioned public institutions and their performance outcomes. Strong correlation was found by correlation analysis, adding weight to the positive connection. Consistent evidence from a variety of analytic approaches shows that strategic planning is positively correlated with the success of Rwanda's public institutions. This indicates that businesses can significantly and measurable increase their overall performance if they make conscious efforts to improve their strategy planning methods, concentrating on variables such as external orientation, internal orientation, and functional integration. Further research in the area of strategy planning practice and its impact on organizational performance could take several directions. Investigating the moderating variables that might influence the relationship between strategy planning practice and performance cou","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"8 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135515235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.61426/sjbcm.v10i4.2776
LORNAH CHEPKEMBOI BICHANG’A, GLADYS KIMUTAI
This study investigated on project cost control techniques on performance of water projects in Kericho County, Kenya. The study variables were grounded on the organizational control theory, the transaction cost theory and the theory of project management. The study applied descriptive research design and targeted 16 completed water projects as the unit of analysis. There was use of semi-structured questionnaires that was first pilot tested and found to be valid and reliable in collecting primary data. The findings showed that improvements in performance of the water projects was due to cost estimation using different models, price variations and forecast that helped in reducing cost overruns. Findings showed project budgeting significantly influenced performance of the water projects based on the budget guidelines, reducing risks, budgets informing project decisions and maximum utilization of resources. The monitoring and evaluation function helped improve performance by regular checks on progress of implementation of project plans, improving transparency, accountability and mechanisms. The results showed that project expenditure controls enhanced performance of the water projects setting limits, authorization process to access resources, monitoring costs and implementing cash flow management systems. The study concluded that project cost control techniques of cost estimation, budgeting, monitoring and evaluation and expenditure controls had positive and significant effects on performance of the water projects in Kericho County. The performance improved in terms of quality and sustainability of the project, keeping to the budget lines and completion on time. The study recommended project managers and team to implement cost control techniques for improvement in performance of projects. It also recommended that county governments to train contractors and project managers on budgeting, expenditure control, cost estimation and monitoring and evaluating project activities. It was recommended that the policy makers should formulate regulations and laws that support control of costs for delivery of quality projects. Key Words: Cost Estimation, Budgeting, Monitoring and Evaluation, Expenditure Control CITATION : Bichang’a, L. C., & Kimutai, G. (2023). Project cost control techniques and performance of water projects in Kericho County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 569 – 592. http://dx.doi.org/10.61426/sjbcm.v10i4.2776.
{"title":"PROJECT COST CONTROL TECHNIQUES AND PERFORMANCE OF WATER PROJECTS IN KERICHO COUNTY, KENYA","authors":"LORNAH CHEPKEMBOI BICHANG’A, GLADYS KIMUTAI","doi":"10.61426/sjbcm.v10i4.2776","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2776","url":null,"abstract":"This study investigated on project cost control techniques on performance of water projects in Kericho County, Kenya. The study variables were grounded on the organizational control theory, the transaction cost theory and the theory of project management. The study applied descriptive research design and targeted 16 completed water projects as the unit of analysis. There was use of semi-structured questionnaires that was first pilot tested and found to be valid and reliable in collecting primary data. The findings showed that improvements in performance of the water projects was due to cost estimation using different models, price variations and forecast that helped in reducing cost overruns. Findings showed project budgeting significantly influenced performance of the water projects based on the budget guidelines, reducing risks, budgets informing project decisions and maximum utilization of resources. The monitoring and evaluation function helped improve performance by regular checks on progress of implementation of project plans, improving transparency, accountability and mechanisms. The results showed that project expenditure controls enhanced performance of the water projects setting limits, authorization process to access resources, monitoring costs and implementing cash flow management systems. The study concluded that project cost control techniques of cost estimation, budgeting, monitoring and evaluation and expenditure controls had positive and significant effects on performance of the water projects in Kericho County. The performance improved in terms of quality and sustainability of the project, keeping to the budget lines and completion on time. The study recommended project managers and team to implement cost control techniques for improvement in performance of projects. It also recommended that county governments to train contractors and project managers on budgeting, expenditure control, cost estimation and monitoring and evaluating project activities. It was recommended that the policy makers should formulate regulations and laws that support control of costs for delivery of quality projects. Key Words: Cost Estimation, Budgeting, Monitoring and Evaluation, Expenditure Control CITATION : Bichang’a, L. C., & Kimutai, G. (2023). Project cost control techniques and performance of water projects in Kericho County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 569 – 592. http://dx.doi.org/10.61426/sjbcm.v10i4.2776.","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"7 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135515237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.61426/sjbcm.v10i4.2777
FRIDAH KAWERA, EVELYNE DATCHE, PhD
The study was about factors affecting project performance of public construction projects in Mombasa County. The study was guided by both general and specific objectives. To strengthen the conceptual framework the study used theory of constraints, project management competency theory and control theory. The study target population was180 and sample size was 126. This study adopted a cross-sectional research design. A modified Likert scale questionnaire was developed and divided into three parts. A pilot study was carried out to refine the instrument. The quality and consistency of the study was further assessed using Cronbach's alpha. Data analysis was performed on a computer using Statistical Package for Social Science (SPSS Version 25) for Windows. Data was presented in form of means, standard deviation, percentages and tables. Findings show that there was a strong positive correlation between project staff competencies, project monitoring and evaluation and project risk management and there was no correlation between project resource mobilization and performance of public projects in Mombasa County. The study findings further showed project staff competencies and project monitoring and evaluation have a significant effect on project performance of public construction projects in Mombasa County and project resource mobilization and project risk management have no effect on project performance of public construction projects in Mombasa County. The study recommends that counties should continuously train construction experts to be able to build their capacity as well as competencies to be able to deliver quality works and on time within the budgets; that counties should design better monitoring and evaluation tools to be adopted in service delivery; that counties should undertake projects that they have sufficient financial resources and human capacity to deliver the work and that counties should partner with the public under PPPs to deliver on projects where there have no sufficient resources. Key Terms: Project Staff Competencies, Project Evaluation, Project Resource Mobilization, Project Risk Management CITATION : Kawera, F., & Datche, E. (2023). Factors affecting project performance of public construction projects in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 601 – 619. http://dx.doi.org/10.61426/sjbcm.v10i4.2777.
本文以蒙巴萨县公共建设项目绩效影响因素为研究对象。这项研究以一般目标和具体目标为指导。为了强化概念框架，本研究运用了约束理论、项目管理胜任力理论和控制理论。研究目标人群为180人，样本量为126人。本研究采用横断面研究设计。开发了一份改进的李克特量表问卷，分为三个部分。为了改进仪器，进行了初步研究。使用Cronbach's alpha进一步评估研究的质量和一致性。数据分析在计算机上使用Statistical Package for Social Science (SPSS Version 25) for Windows进行。数据以均值、标准差、百分比和表格的形式呈现。研究结果表明，蒙巴萨县的项目人员能力、项目监测和评估与项目风险管理之间存在很强的正相关关系，而项目资源调动与公共项目绩效之间没有相关性。研究结果进一步表明，项目人员胜任力和项目监测评价对蒙巴萨县公共建设项目绩效有显著影响，项目资源调动和项目风险管理对蒙巴萨县公共建设项目绩效没有影响。该研究建议，各国应不断培训建筑专家，使其能够提高能力和胜任能力，从而能够在预算范围内按时交付高质量的工程;各国应设计更好的监测和评估工具，以便在提供服务时采用;各县应该承担有足够财政资源和人力来完成工作的项目，各县应该在公私伙伴关系下与公众合作，在没有足够资源的地方完成项目。关键词:项目人员能力，项目评估，项目资源调动，项目风险管理引文:Kawera, F.， &;达切，E.(2023)。影响肯尼亚蒙巴萨县公共建设项目绩效的因素商业战略杂志;管理学报，21(4)，391 - 391。http://dx.doi.org/10.61426/sjbcm.v10i4.2777。
{"title":"FACTORS AFFECTING PROJECT PERFORMANCE OF PUBLIC CONSTRUCTION PROJECTS IN MOMBASA COUNTY, KENYA","authors":"FRIDAH KAWERA, EVELYNE DATCHE, PhD","doi":"10.61426/sjbcm.v10i4.2777","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2777","url":null,"abstract":"The study was about factors affecting project performance of public construction projects in Mombasa County. The study was guided by both general and specific objectives. To strengthen the conceptual framework the study used theory of constraints, project management competency theory and control theory. The study target population was180 and sample size was 126. This study adopted a cross-sectional research design. A modified Likert scale questionnaire was developed and divided into three parts. A pilot study was carried out to refine the instrument. The quality and consistency of the study was further assessed using Cronbach's alpha. Data analysis was performed on a computer using Statistical Package for Social Science (SPSS Version 25) for Windows. Data was presented in form of means, standard deviation, percentages and tables. Findings show that there was a strong positive correlation between project staff competencies, project monitoring and evaluation and project risk management and there was no correlation between project resource mobilization and performance of public projects in Mombasa County. The study findings further showed project staff competencies and project monitoring and evaluation have a significant effect on project performance of public construction projects in Mombasa County and project resource mobilization and project risk management have no effect on project performance of public construction projects in Mombasa County. The study recommends that counties should continuously train construction experts to be able to build their capacity as well as competencies to be able to deliver quality works and on time within the budgets; that counties should design better monitoring and evaluation tools to be adopted in service delivery; that counties should undertake projects that they have sufficient financial resources and human capacity to deliver the work and that counties should partner with the public under PPPs to deliver on projects where there have no sufficient resources. Key Terms: Project Staff Competencies, Project Evaluation, Project Resource Mobilization, Project Risk Management CITATION : Kawera, F., & Datche, E. (2023). Factors affecting project performance of public construction projects in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 601 – 619. http://dx.doi.org/10.61426/sjbcm.v10i4.2777.","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"7 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135515238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.61426/sjbcm.v10i4.2779
NATHAN KANYESIGYE, SAMSON GITAHI NJENGA, PhD
Energy infrastructure projects play a pivotal role in shaping the economic and social development of nations, particularly in emerging economies like Rwanda. Effective project initiation, encompassing the identification, planning, and launch phases, is a critical determinant of project success. This study aims to investigate the impact of project initiation on the performance of energy infrastructure projects in Rwanda, with a focus on the energy sector's pivotal role in the nation's sustainable development. The study employed a research design characterized as descriptive survey research. The study sample consisted of 124 individuals that are currently employed as project workers at Rwanda Energy Group. The research employed a census methodology. The principal tools utilized for data collection in this project consist of questionnaires that utilize a five-point Likert scale format, comprising of closed-ended questions. Various sources were utilized to gather secondary data, whereas the participants were requested to diligently respond to the offered questionnaires in order to obtain the necessary information. A preliminary inquiry was conducted, utilizing a sample size including 13 participants. The evaluation of reliability was conducted utilizing Cronbach's Alpha. The assessment of instrument validity was conducted by a panel of subject matter experts in the field of project management who has expertise in the specific area under investigation. The data analysis involved the utilization of both qualitative and quantitative methodologies, employing the SPSS software version 21. The results of the correlation analysis provide valuable insights into the relationship between different phases of project management and the performance of energy infrastructure projects in Rwanda. Specifically, the statistically significant positive correlation between project initiation and project performance (r = 0.411, p < 0.01). The regression analysis conducted in this study aimed to examine the impact of project initiation on the performance of energy infrastructure projects in Rwanda. The model revealed that project initiation significantly influences project performance, as evidenced by an R-squared value of 0.169, indicating that project initiation explains 16.9% of the variation in the performance of energy infrastructure projects. The ANOVA results further support the model's significance, with an F-statistic of 19.909 and a p-value of < 0.001, leading to the rejection of the null hypothesis (HO1). The regression equation, Performance of energy infrastructure projects = 2.333 + 0.468 Project initiation, demonstrates that for every one-unit increase in project initiation, there is a corresponding increase of 0.468 units in project performance. The standardized coefficient (Beta) of 0.411 underscores the importance of project initiation in explaining variations in project performance. Thus, this analysis underscored the substantial impact of project initiati
{"title":"EFFECT OF PROJECT INITIATION ON PERFORMANCE OF ENERGY INFRASTRUCTURE PROJECTS IN RWANDA. CASE STUDY OF KICUKIRO DISTRICT","authors":"NATHAN KANYESIGYE, SAMSON GITAHI NJENGA, PhD","doi":"10.61426/sjbcm.v10i4.2779","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2779","url":null,"abstract":"Energy infrastructure projects play a pivotal role in shaping the economic and social development of nations, particularly in emerging economies like Rwanda. Effective project initiation, encompassing the identification, planning, and launch phases, is a critical determinant of project success. This study aims to investigate the impact of project initiation on the performance of energy infrastructure projects in Rwanda, with a focus on the energy sector's pivotal role in the nation's sustainable development. The study employed a research design characterized as descriptive survey research. The study sample consisted of 124 individuals that are currently employed as project workers at Rwanda Energy Group. The research employed a census methodology. The principal tools utilized for data collection in this project consist of questionnaires that utilize a five-point Likert scale format, comprising of closed-ended questions. Various sources were utilized to gather secondary data, whereas the participants were requested to diligently respond to the offered questionnaires in order to obtain the necessary information. A preliminary inquiry was conducted, utilizing a sample size including 13 participants. The evaluation of reliability was conducted utilizing Cronbach's Alpha. The assessment of instrument validity was conducted by a panel of subject matter experts in the field of project management who has expertise in the specific area under investigation. The data analysis involved the utilization of both qualitative and quantitative methodologies, employing the SPSS software version 21. The results of the correlation analysis provide valuable insights into the relationship between different phases of project management and the performance of energy infrastructure projects in Rwanda. Specifically, the statistically significant positive correlation between project initiation and project performance (r = 0.411, p < 0.01). The regression analysis conducted in this study aimed to examine the impact of project initiation on the performance of energy infrastructure projects in Rwanda. The model revealed that project initiation significantly influences project performance, as evidenced by an R-squared value of 0.169, indicating that project initiation explains 16.9% of the variation in the performance of energy infrastructure projects. The ANOVA results further support the model's significance, with an F-statistic of 19.909 and a p-value of < 0.001, leading to the rejection of the null hypothesis (HO1). The regression equation, Performance of energy infrastructure projects = 2.333 + 0.468 Project initiation, demonstrates that for every one-unit increase in project initiation, there is a corresponding increase of 0.468 units in project performance. The standardized coefficient (Beta) of 0.411 underscores the importance of project initiation in explaining variations in project performance. Thus, this analysis underscored the substantial impact of project initiati","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"8 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135515234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.61426/sjbcm.v10i4.2778
DORCUS MAHIANDA, BENEDICT MUTUKU, PhD
The general objective of the study was to investigate the influence of marketing strategies on revenue generation in media houses in Kenya. This research was a descriptive research design. The study respondents were the senior management, middle management and marketing account managers and finance and accounts managers. Target population was250 respondents from the five main media firms in Kenya, namely, Nation Media Group (NTV), Royal Media Services Citizen TV), Media Max services (K24), Kenya Broadcasting corporation (KBC) and The standard Group limited (KTN) The sample size was65 respondents selected through census. The research used questionnaires to collect data. A pilot study was undertaken using 13 respondents sampled across the media houses. The findings of Pilot tests showed that the tool is both reliable and valid to permit a full-scale data collection. Data was analyzed using both descriptive and inferential statistics. Descriptive statistics included frequencies and percentages while inferential statistics included correlation analysis and regression model. Data was analyzed using Statistical Package for Social Sciences (SPSS 23). The findings showed that many media companies in Kenya employ marketing methods to boost income generating. These include strategies like audience segmentation, brand positioning, content strategy, and marketing mix, all of which have been shown to have a positive impact, individually and collectively, on revenue creation and overall organizational performance. In conclusion, there is a strong positive association between marketing strategies and income generation in media companies in Kenya. The study recommends that in order to improve revenue creation, the media firms should expand their style of outreach by using efficient current marketing methods that are both realistic and time limited. One of the ways to achieve popularity is by employing a promotional strategy, with the goal being to spread awareness of the company's brand across a number of different vernacular stations in an effort to penetrate previously unreached segments of the market by means of the promotion plan. Additionally, it is necessary to conduct out a comprehensive market analysis in order to gain an understanding of the media market, as well as to devise and put into action practical marketing plans that take into account the four Ps of the marketing mix model in order to realize the anticipated benefits. Key terms: Audience Segmentation, Brand Positioning, Content Strategy, Revenue Generation CITATION : Mahianda, D., & Mutuku, B. (2023). Marketing strategies and revenue generation in media houses in Kenya. The Strategic Journal of Business & Change Management, 10 (4), 620 – 637. http://dx.doi.org/10.61426/sjbcm.v10i4.2778.
{"title":"MARKETING STRATEGIES AND REVENUE GENERATION IN MEDIA HOUSES IN KENYA","authors":"DORCUS MAHIANDA, BENEDICT MUTUKU, PhD","doi":"10.61426/sjbcm.v10i4.2778","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2778","url":null,"abstract":"The general objective of the study was to investigate the influence of marketing strategies on revenue generation in media houses in Kenya. This research was a descriptive research design. The study respondents were the senior management, middle management and marketing account managers and finance and accounts managers. Target population was250 respondents from the five main media firms in Kenya, namely, Nation Media Group (NTV), Royal Media Services Citizen TV), Media Max services (K24), Kenya Broadcasting corporation (KBC) and The standard Group limited (KTN) The sample size was65 respondents selected through census. The research used questionnaires to collect data. A pilot study was undertaken using 13 respondents sampled across the media houses. The findings of Pilot tests showed that the tool is both reliable and valid to permit a full-scale data collection. Data was analyzed using both descriptive and inferential statistics. Descriptive statistics included frequencies and percentages while inferential statistics included correlation analysis and regression model. Data was analyzed using Statistical Package for Social Sciences (SPSS 23). The findings showed that many media companies in Kenya employ marketing methods to boost income generating. These include strategies like audience segmentation, brand positioning, content strategy, and marketing mix, all of which have been shown to have a positive impact, individually and collectively, on revenue creation and overall organizational performance. In conclusion, there is a strong positive association between marketing strategies and income generation in media companies in Kenya. The study recommends that in order to improve revenue creation, the media firms should expand their style of outreach by using efficient current marketing methods that are both realistic and time limited. One of the ways to achieve popularity is by employing a promotional strategy, with the goal being to spread awareness of the company's brand across a number of different vernacular stations in an effort to penetrate previously unreached segments of the market by means of the promotion plan. Additionally, it is necessary to conduct out a comprehensive market analysis in order to gain an understanding of the media market, as well as to devise and put into action practical marketing plans that take into account the four Ps of the marketing mix model in order to realize the anticipated benefits. Key terms: Audience Segmentation, Brand Positioning, Content Strategy, Revenue Generation CITATION : Mahianda, D., & Mutuku, B. (2023). Marketing strategies and revenue generation in media houses in Kenya. The Strategic Journal of Business & Change Management, 10 (4), 620 – 637. http://dx.doi.org/10.61426/sjbcm.v10i4.2778.","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135515236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The mining industry plays a crucial role in the economic development of Rwanda, and the success of mining projects depends on a variety of factors, including stakeholder capacity building. This research focuses on the influence of stakeholder capacity building on the performance of mining projects in Rwanda, with a specific case study of African Panther Resources Limited. African Panther Resources Limited, a prominent mining company operating in Rwanda, provides an illustrative case for understanding the role of stakeholder capacity building in mining project performance. The study was based on Resource Based View Theory. This study employs a mixed-method research approach, combining qualitative and quantitative methods to assess the impact of capacity-building initiatives on various stakeholders involved in African Panther Resources' mining projects. The study targeted 96 participants in project management (n=96) from African Panther limited. Secondary information was gathered from records obtained from African Panther Resources Limited. In addition, questionnaires were distributed to gather primary data. Respondents' experiences and insights were used as the basis for analysis and interpretations of the research. Participants were subjected to a variety of methods and incentives, including questionnaires, interviews, and observations. Every factor helped bring about a new variable. The research asked for a thorough evaluation of the instruments' content and face validity. The test-retest method was used to guarantee accuracy. The devices' dependability was calculated using the Cronbach's coefficient. Indicative of the tools' dependability was a test value of 0.7 or above. Concurrent triangulation was used to increase the reliability of the study's findings. Non-numerical instruments' credibility was determined by an in-depth interview approach. Descriptive and inferential statistical tests were used in the analysis of quantitative data, and tables and figures were used to display the results. Descriptive statistical tests encompass measures such as percentages, frequencies, and counts, whereas inferential statistical tests involve the application of multiple regression. The study of qualitative data involved the use of thematic analysis techniques, resulting in the presentation of findings in narrative form accompanied by verbatim citations. Firstly, the majority of respondents strongly agree (54.7%) that these programs effectively enhance communication and collaboration among project teams and stakeholders, while 37.3% agree to some extent, reflecting their positive influence (M = 4.47, SD = .644). Additionally, the training programs related to mining project management also garner substantial support, with 57.3% of respondents agreeing to their effectiveness (M = 4.55, SD = .552). Moreover, the research highlights that the training and development initiatives significantly contribute to the overall success of mining projects, with 54.7% agree
{"title":"INFLUENCE OF STAKEHOLDER CAPACITY BUILDING ON PERFORMANCE OF MINING PROJECTS IN RWANDA A CASE STUDY OF AFRICAN PANTHER RESOURCES LIMITED","authors":"SOLANGE UMUTESI, CATHERINE WANJIKU, PhD, EMMANUEL BWANKARIKARI","doi":"10.61426/sjbcm.v10i4.2781","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2781","url":null,"abstract":"The mining industry plays a crucial role in the economic development of Rwanda, and the success of mining projects depends on a variety of factors, including stakeholder capacity building. This research focuses on the influence of stakeholder capacity building on the performance of mining projects in Rwanda, with a specific case study of African Panther Resources Limited. African Panther Resources Limited, a prominent mining company operating in Rwanda, provides an illustrative case for understanding the role of stakeholder capacity building in mining project performance. The study was based on Resource Based View Theory. This study employs a mixed-method research approach, combining qualitative and quantitative methods to assess the impact of capacity-building initiatives on various stakeholders involved in African Panther Resources' mining projects. The study targeted 96 participants in project management (n=96) from African Panther limited. Secondary information was gathered from records obtained from African Panther Resources Limited. In addition, questionnaires were distributed to gather primary data. Respondents' experiences and insights were used as the basis for analysis and interpretations of the research. Participants were subjected to a variety of methods and incentives, including questionnaires, interviews, and observations. Every factor helped bring about a new variable. The research asked for a thorough evaluation of the instruments' content and face validity. The test-retest method was used to guarantee accuracy. The devices' dependability was calculated using the Cronbach's coefficient. Indicative of the tools' dependability was a test value of 0.7 or above. Concurrent triangulation was used to increase the reliability of the study's findings. Non-numerical instruments' credibility was determined by an in-depth interview approach. Descriptive and inferential statistical tests were used in the analysis of quantitative data, and tables and figures were used to display the results. Descriptive statistical tests encompass measures such as percentages, frequencies, and counts, whereas inferential statistical tests involve the application of multiple regression. The study of qualitative data involved the use of thematic analysis techniques, resulting in the presentation of findings in narrative form accompanied by verbatim citations. Firstly, the majority of respondents strongly agree (54.7%) that these programs effectively enhance communication and collaboration among project teams and stakeholders, while 37.3% agree to some extent, reflecting their positive influence (M = 4.47, SD = .644). Additionally, the training programs related to mining project management also garner substantial support, with 57.3% of respondents agreeing to their effectiveness (M = 4.55, SD = .552). Moreover, the research highlights that the training and development initiatives significantly contribute to the overall success of mining projects, with 54.7% agree","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"8 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135515233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.61426/sjbcm.v10i4.2774
ROSE WANJA KIMANI, JANE GATHENYA, PhD
Organizations clearly recognize that human resource information systems improve HR efficiency and hence organizational performance. This has resulted in the increasing adaptability of these systems, but methods of quantifying their efficiency on performance are unknown. The study sought to examine the effect of human resource information system standards on performance of public universities in Kenya. The study used a descriptive research design comprising of qualitative and quantitative data. The target population comprised of 39 public universities in Kenya. The unit of observation comprised of 156 respondents comprised of management and subordinate staff. Primary data was collected using structured self-administered questionnaires. Reliability of the research instrument was ascertained using Cronbach Alpha. Validity was established using content and construct validity. Quantitative data was analyzed using descriptive and inferential statistics with aid of SPSS 26. Descriptive analysis used includes; frequencies, Mean, maximum, minimum, standard deviation and percentages while inferential analysis involved correlation analysis and linear regression analysis to test hypothesis at a significance level of 0.05. Regression analysis indicated that human resource information system standards had a statistically significant effect on performance of public universities in Kenya. The study concluded that human resources information system standards influence performance of public universities. The study recommends that managers of public universities should fully implement human resources information system standards in their institutions and encourage their employees to train and use it. The study further recommends increased budgetary allocation for ICT in public universities to fund development of more ICT infrastructure through acquisition of the right ICT tools and deployment of the right ICT skills through capacity building. Public universities should come up with clear policies on staff training so as to build capacities in workforces who are enabled though use of human resources information systems to improve performance. Key Words: Human Resource, Information System Standards, Performance, Public Universities CITATION : Kimani, R. W., & Gathenya, J. (2023). Human resource information system standards and performance of public universities in Kenya. The Strategic Journal of Business & Change Management, 10 (4), 556 – 568. http://dx.doi.org/10.61426/sjbcm.v10i4.2774.
{"title":"HUMAN RESOURCE INFORMATION SYSTEM STANDARDS AND PERFORMANCE OF PUBLIC UNIVERSITIES IN KENYA","authors":"ROSE WANJA KIMANI, JANE GATHENYA, PhD","doi":"10.61426/sjbcm.v10i4.2774","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2774","url":null,"abstract":"Organizations clearly recognize that human resource information systems improve HR efficiency and hence organizational performance. This has resulted in the increasing adaptability of these systems, but methods of quantifying their efficiency on performance are unknown. The study sought to examine the effect of human resource information system standards on performance of public universities in Kenya. The study used a descriptive research design comprising of qualitative and quantitative data. The target population comprised of 39 public universities in Kenya. The unit of observation comprised of 156 respondents comprised of management and subordinate staff. Primary data was collected using structured self-administered questionnaires. Reliability of the research instrument was ascertained using Cronbach Alpha. Validity was established using content and construct validity. Quantitative data was analyzed using descriptive and inferential statistics with aid of SPSS 26. Descriptive analysis used includes; frequencies, Mean, maximum, minimum, standard deviation and percentages while inferential analysis involved correlation analysis and linear regression analysis to test hypothesis at a significance level of 0.05. Regression analysis indicated that human resource information system standards had a statistically significant effect on performance of public universities in Kenya. The study concluded that human resources information system standards influence performance of public universities. The study recommends that managers of public universities should fully implement human resources information system standards in their institutions and encourage their employees to train and use it. The study further recommends increased budgetary allocation for ICT in public universities to fund development of more ICT infrastructure through acquisition of the right ICT tools and deployment of the right ICT skills through capacity building. Public universities should come up with clear policies on staff training so as to build capacities in workforces who are enabled though use of human resources information systems to improve performance. Key Words: Human Resource, Information System Standards, Performance, Public Universities CITATION : Kimani, R. W., & Gathenya, J. (2023). Human resource information system standards and performance of public universities in Kenya. The Strategic Journal of Business & Change Management, 10 (4), 556 – 568. http://dx.doi.org/10.61426/sjbcm.v10i4.2774.","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"283 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135978894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.61426/sjbcm.v10i4.2771
CARREN OKOMBE ADISA, DENNIS JUMA, PhD
In Narok County there is delayed salary payment affecting employee performance in all devolved units. Understanding employee views and measuring incentive programs are essential success factors for any firm. Many studies have been undertaken on the obstacles that employees face in firms and the motivational factors that should be implemented to improve employee performance. The main purpose of this study was to find out the effect of internal promotions on employee performance in Kenya, a case study at Narok County Government; Kenya. The study was based on the equity theory, reinforcement and expectancy theory and agency theory which were related to the subject under review. The study adopted cross-sectional research design. The accessible target population were employees of Narok County Government. The study used a sample size of 38 respondents. The researcher used questionnaires as the instrument of primary data collection. The piloting exercise was justified by the pretesting approach on respondents that could not be used in the main study. The study was subjected to both descriptive and inferential analysis aided by statistical package of social sciences version 24. The results indicated internal promotions had a significant positive relation with employee’s performance in county governments. The study recommends that for better employee performance results, county government HR professionals should integrate internal promotions techniques within strategic goals, hence, would have an impact on not just the employee performance, but also on the overall future prospects of Kenya's county governments. The study recommended that human resource officers in Kenya's County Governments should develop clear internal promotions and transfer rules, which should be reviewed on a regular basis. The study recommended that HR officers in Kenyan county governments should weigh the cost-return trade-off when using external recruitment platforms compared to internal promotions perspective. Key words: Internal promotions, Internal Recruitment, Employee Performance CITATION : Adisa, C. O., & Juma, D. (2023). Internal promotions and employee performance at Narok County Government; Kenya. The Strategic Journal of Business & Change Management, 10 (4), 546 – 555. http://dx.doi.org/10.61426/sjbcm.v10i4.2771.
{"title":"INTERNAL PROMOTIONS AND EMPLOYEE PERFORMANCE AT NAROK COUNTY GOVERNMENT; KENYA","authors":"CARREN OKOMBE ADISA, DENNIS JUMA, PhD","doi":"10.61426/sjbcm.v10i4.2771","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2771","url":null,"abstract":"In Narok County there is delayed salary payment affecting employee performance in all devolved units. Understanding employee views and measuring incentive programs are essential success factors for any firm. Many studies have been undertaken on the obstacles that employees face in firms and the motivational factors that should be implemented to improve employee performance. The main purpose of this study was to find out the effect of internal promotions on employee performance in Kenya, a case study at Narok County Government; Kenya. The study was based on the equity theory, reinforcement and expectancy theory and agency theory which were related to the subject under review. The study adopted cross-sectional research design. The accessible target population were employees of Narok County Government. The study used a sample size of 38 respondents. The researcher used questionnaires as the instrument of primary data collection. The piloting exercise was justified by the pretesting approach on respondents that could not be used in the main study. The study was subjected to both descriptive and inferential analysis aided by statistical package of social sciences version 24. The results indicated internal promotions had a significant positive relation with employee’s performance in county governments. The study recommends that for better employee performance results, county government HR professionals should integrate internal promotions techniques within strategic goals, hence, would have an impact on not just the employee performance, but also on the overall future prospects of Kenya's county governments. The study recommended that human resource officers in Kenya's County Governments should develop clear internal promotions and transfer rules, which should be reviewed on a regular basis. The study recommended that HR officers in Kenyan county governments should weigh the cost-return trade-off when using external recruitment platforms compared to internal promotions perspective. Key words: Internal promotions, Internal Recruitment, Employee Performance CITATION : Adisa, C. O., & Juma, D. (2023). Internal promotions and employee performance at Narok County Government; Kenya. The Strategic Journal of Business & Change Management, 10 (4), 546 – 555. http://dx.doi.org/10.61426/sjbcm.v10i4.2771.","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135978897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-30DOI: 10.61426/sjbcm.v10i4.2769
YAI N. ADHUONG, DANIEL M. MAKORI, PhD
The intermediation provided by banks depends on the efficiency of the bank. Commercial banks in South Sudan have continued to experience poor performance. This has been a significant source of concern for the South Sudan’s financial sector over the years. Studies on financial performance and macroeconomic factors have largely not been based on South Sudan Banks. The general objective of the study was to establish the effect of selected macro-economic variables on financial performance of commercial banks in South Sudan. The study adopted explanatory research design. A census of 29 commercial banks listed in South Sudan that were in operation from 2012 to 2020 was targeted. The audited financial statements of the listed commercial banks served as the source of secondary panel data. Data collection was by use of a document review guide. Data analysis for the study was by use of regression model and correlation. The study was based on Vector autoregressive (VAR) model to assess relationship between macro-economic variables and financial performance of commercial banks. From the findings of the study, it was established that interest rate has no significant effect on financial performance of commercial banks in South Sudan; Gross Domestic Product has no significant effect on financial performance of commercial banks in South Sudan; inflation rate has no significant effect on financial performance of commercial banks in South Sudan and exchange rate has no significant effect on financial performance of commercial banks in South Sudan. Macroeconomic variables such as interest rate Gross domestic product, inflation rate and exchange rate. The study suggested that commercial banks' management committees continuously monitor inflation rates in order for them to adjust their loan products and services in line with the inflation rate; commercial banks should design dynamic interest rate policies that would lead to growth by attracting many customers; and commercial banks should ensure that the business environment is favorable in order to encourage investment in them since they have the ability to offer a variety of financial services. Key Words: Consumer Price Index, Exchange Rate, Financial Performance, Gross Domestic Product, Inflation, Interest Rate and Macro-Economic Variables. CITATION : Adhuong, N., Y., & Makori, D. M. (2023). Selected macro-economic variables and financial performance of commercial banks in South Sudan. The Strategic Journal of Business & Change Management, 10 (4), 515 – 534. http://dx.doi.org/10.61426/sjbcm.v10i4.2769.
{"title":"SELECTED MACRO-ECONOMIC VARIABLES AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN SOUTH SUDAN","authors":"YAI N. ADHUONG, DANIEL M. MAKORI, PhD","doi":"10.61426/sjbcm.v10i4.2769","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2769","url":null,"abstract":"The intermediation provided by banks depends on the efficiency of the bank. Commercial banks in South Sudan have continued to experience poor performance. This has been a significant source of concern for the South Sudan’s financial sector over the years. Studies on financial performance and macroeconomic factors have largely not been based on South Sudan Banks. The general objective of the study was to establish the effect of selected macro-economic variables on financial performance of commercial banks in South Sudan. The study adopted explanatory research design. A census of 29 commercial banks listed in South Sudan that were in operation from 2012 to 2020 was targeted. The audited financial statements of the listed commercial banks served as the source of secondary panel data. Data collection was by use of a document review guide. Data analysis for the study was by use of regression model and correlation. The study was based on Vector autoregressive (VAR) model to assess relationship between macro-economic variables and financial performance of commercial banks. From the findings of the study, it was established that interest rate has no significant effect on financial performance of commercial banks in South Sudan; Gross Domestic Product has no significant effect on financial performance of commercial banks in South Sudan; inflation rate has no significant effect on financial performance of commercial banks in South Sudan and exchange rate has no significant effect on financial performance of commercial banks in South Sudan. Macroeconomic variables such as interest rate Gross domestic product, inflation rate and exchange rate. The study suggested that commercial banks' management committees continuously monitor inflation rates in order for them to adjust their loan products and services in line with the inflation rate; commercial banks should design dynamic interest rate policies that would lead to growth by attracting many customers; and commercial banks should ensure that the business environment is favorable in order to encourage investment in them since they have the ability to offer a variety of financial services. Key Words: Consumer Price Index, Exchange Rate, Financial Performance, Gross Domestic Product, Inflation, Interest Rate and Macro-Economic Variables. CITATION : Adhuong, N., Y., & Makori, D. M. (2023). Selected macro-economic variables and financial performance of commercial banks in South Sudan. The Strategic Journal of Business & Change Management, 10 (4), 515 – 534. http://dx.doi.org/10.61426/sjbcm.v10i4.2769.","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136132396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-30DOI: 10.61426/sjbcm.v10i4.2770
SAIDA WANGUI ATHMANI, MUCHELULE YUSUF, PhD
This study assessed the influence of stakeholder needs identification on implementation of digital literacy program in Mombasa County, Kenya. The study was guided by the stakeholder theory. The study used descriptive survey design and targeted 98 public primary schools in Mombasa County. Data was collected from 129 respondents comprising the head teachers, and project managers and project team members across the ministries, state departments and agencies (MDAs) that are involved in the implementation phase of the digital literacy program which are KICD, TSC, KPLC, ICT Authority and the Ministry of Education who were selected using purposive sampling procedure. The study used questionnaires to obtain data which were then analyzed using both descriptive and inferential statistical methods. The study found that stakeholder needs identification was responsible for much of the implementation of digital literacy program in Mombasa County. The relationship was strong and positive implying that Stakeholders’ needs identification was creating a strong public perception of the project and was therefore important in implementation of digital literacy program in Mombasa County. The study recommended that there needs to be more availing adequate resources to carry on with the digital literacy program so that the digital learning program requirements can be met at the County level. Key Words: Stakeholder needs, Digital Literacy CITATION : Athmani, S., W., & Muchelule, Y. (2023). Stakeholder engagement and implementation of digital literacy program in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 535 – 556. http://dx.doi.org/10.61426/sjbcm.v10i4.2770.
{"title":"STAKEHOLDER NEEDS IDENTIFICATION AND IMPLEMENTATION OF DIGITAL LITERACY PROGRAM IN MOMBASA COUNTY, KENYA","authors":"SAIDA WANGUI ATHMANI, MUCHELULE YUSUF, PhD","doi":"10.61426/sjbcm.v10i4.2770","DOIUrl":"https://doi.org/10.61426/sjbcm.v10i4.2770","url":null,"abstract":"This study assessed the influence of stakeholder needs identification on implementation of digital literacy program in Mombasa County, Kenya. The study was guided by the stakeholder theory. The study used descriptive survey design and targeted 98 public primary schools in Mombasa County. Data was collected from 129 respondents comprising the head teachers, and project managers and project team members across the ministries, state departments and agencies (MDAs) that are involved in the implementation phase of the digital literacy program which are KICD, TSC, KPLC, ICT Authority and the Ministry of Education who were selected using purposive sampling procedure. The study used questionnaires to obtain data which were then analyzed using both descriptive and inferential statistical methods. The study found that stakeholder needs identification was responsible for much of the implementation of digital literacy program in Mombasa County. The relationship was strong and positive implying that Stakeholders’ needs identification was creating a strong public perception of the project and was therefore important in implementation of digital literacy program in Mombasa County. The study recommended that there needs to be more availing adequate resources to carry on with the digital literacy program so that the digital learning program requirements can be met at the County level. Key Words: Stakeholder needs, Digital Literacy CITATION : Athmani, S., W., & Muchelule, Y. (2023). Stakeholder engagement and implementation of digital literacy program in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 535 – 556. http://dx.doi.org/10.61426/sjbcm.v10i4.2770.","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136132625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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