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Millennial’s Tide Over the COVID-19 Crises: Buying Behavior of Indian Millennial’s Post-COVID-19 Crises 千禧一代在新冠肺炎危机中的浪潮:印度千禧一代在后新冠肺炎危机中的购买行为
Pub Date : 2021-09-22 DOI: 10.1177/22786821211045196
Anil Jain, N. Joshi, Anand J. Mayee
The COVID-19 pandemic had a catastrophic effect on the economies of the world. The COVID-19 crises had a huge impact on the way in which buying and selling is done. Complex consumer buying behavior became all the more unpredictable. For most companies, the pandemic had created a situation for innovation like never before. Generation Z (Gen Y) and generation Z (Gen Z) were the most affected segments during the turmoil. These generations are experiencing a roller-coaster ride. These cohorts were fast in adapting to the new challenges arising out of the COVID-19 upheaval. Gen Z had to attend online classes, while Gen Y was either attending online classes or those with jobs were working from home. Purpose: This article makes an attempt to understand the impact of COVID-19 on the buying behavior of the Indian millennials and to know the major sectors of the Indian economy which were exorbitantly influenced by them. Methodology: The research article is based on secondary data obtained from leading financial dailies, news reports observations and discussions with acquaintances. Findings: The research study hopes to shed light on the repercussions of the COVID-19 pandemic on the buying habits of the young generation in India. It will act as a beacon for companies to develop marketing strategies that are in congruence with the mindset of the millennial. Successful business models can be worked out keeping the millennial as the focus. Originality: The research is genuine and creatively inscribed; it visualizes the researchers’ speculation about the situation
2019冠状病毒病大流行对世界经济造成了灾难性影响。2019冠状病毒病危机对买卖方式产生了巨大影响。复杂的消费者购买行为变得更加不可预测。对于大多数公司来说,疫情为创新创造了前所未有的环境。Z世代(Gen Y)和Z世代(Gen Z)是受影响最大的群体。这几代人正经历着过山车般的经历。这些群体迅速适应了2019冠状病毒病动荡带来的新挑战。Z世代必须参加在线课程,而Y世代要么参加在线课程,要么有工作的人在家工作。目的:本文试图了解COVID-19对印度千禧一代购买行为的影响,并了解受其过度影响的印度经济主要部门。研究方法:本文的研究数据来源于主要财经日报、新闻报道、观察和与熟人的讨论。研究结果:该研究希望揭示COVID-19大流行对印度年轻一代购买习惯的影响。它将成为企业制定符合千禧一代心态的营销策略的灯塔。成功的商业模式可以以千禧一代为中心。原创性:研究是真实的、创造性的;它将研究人员对情况的推测可视化
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引用次数: 1
An Empirical Study of Delays in Large Engineering Projects: An Indian Experience 大型工程项目延迟的实证研究:印度的经验
Pub Date : 2021-06-01 DOI: 10.1177/22786821211000222
R. Jayaraman
This article analyzes factors responsible for delays in two large projects undertaken by an Indian organization over a period of 7 years. The research work critically examines the reasons for delays using questionnaires in four core areas of project work. An in depth analysis has identified 10 factors, which cause delays, viz., inept project planning practices, inadequate and inexperienced consultant personnel, recurring stakeholders interactions, incomplete understanding of the client’s requirements, unfamiliarity with documentation needs in the client country, subsequent client and inspection agency-driven change requirements, incomplete preparation at the hook-up yard, and delays in vendor mobilization/inadequate vendor expertise. The original contribution of this research is in the areas of analyzing and understanding delays due to doing work in offshore locations, doing project management work using documents in offshore country language, understanding offshore country laws and regulations, in-depth understanding of the root causes of delays using detailed, segmented questionnaires and analysis of the sequential nature of project management work.
本文分析了一个印度组织在7年的时间里承担的两个大型项目延误的因素。研究工作在项目工作的四个核心领域使用问卷严格审查延迟的原因。一项深入的分析已经确定了导致延迟的10个因素,即:不恰当的项目规划实践、不充分且缺乏经验的顾问人员、反复出现的利益相关者互动、对客户需求的不完全理解、对客户国家的文档需求的不熟悉、后续的客户和检查机构驱动的变更需求、连接场准备不充分、供应商动员的延迟/供应商专业知识的不足。本研究的原始贡献在于分析和理解由于在离岸地点工作而导致的延迟,使用离岸国家语言的文件进行项目管理工作,了解离岸国家的法律法规,使用详细的分段问卷深入了解延迟的根本原因,以及分析项目管理工作的顺序性。
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引用次数: 1
The Impact of HR Practices on Perceived Gender Sensitivity and Gender Bias: A Multilevel Analysis of Hotel Industry 人力资源实践对感知性别敏感性和性别偏见的影响:基于酒店业的多层次分析
Pub Date : 2021-06-01 DOI: 10.1177/22786821211001769
Farhatullah Khan, Neeraj K. Sehrawat, Suma Singh
Gender sensitivity aids as a probable solution for facilitating female talent in an organization. This study measures gender sensitivity by applying multilevel modeling in hotel industry with a twofold objective: to identify explanatory predictors at the organizational level as well as to check whether insensitivity is the result of inherent bias in the industry at the individual level. Primary data were obtained from 355 employees and 10 HR (human resource) managers of both five and four-star hotels of Udaipur, India. Since 19.132% of the variation in gender sensitivity lies among the hotels and variation at the individual level is 8.731%, the data is analyzed through hierarchical linear modeling. Perceived gender bias (PGB) and human resource policies and practices (HRP) were found to be both significant and enough to explain variation in gender sensitivity among hotels. Also, an inverse and significant relationship between perceived gender bias (PGB) and perceived gender sensitivity (PGS) and a positive and significant relationship between PGS and HRP were identified.
性别敏感有助于促进组织中女性人才的发展。本研究通过在酒店业应用多层次模型来测量性别敏感性,具有双重目标:在组织层面确定解释性预测因子,以及在个人层面检查不敏感性是否是行业固有偏见的结果。主要数据来自印度乌代普尔五星级和四星级酒店的355名员工和10名HR(人力资源)经理。由于19.132%的性别敏感性变异发生在酒店层面,8.731%的性别敏感性变异发生在个人层面,因此我们通过层次线性模型对数据进行分析。感知性别偏见(PGB)和人力资源政策和实践(HRP)都是显著的,足以解释酒店之间性别敏感性的差异。此外,感知性别偏见(PGB)与感知性别敏感(PGS)呈显著负相关,感知性别敏感(PGS)与HRP呈显著正相关。
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引用次数: 1
An Econometric Investigation of Dynamic Linkages Between CO2 Emissions, Energy Consumption, and Economic Growth: A Case of India and China 二氧化碳排放、能源消费与经济增长动态关系的计量经济学研究——以印度和中国为例
Pub Date : 2021-06-01 DOI: 10.1177/22786821211002252
Rakesh Shahani, Aastha Bansal
The article investigates the co-integrating relationship between economic growth, energy, and environment for India and China for the period 1970–2014 (using log transformed yearly data). Whereas gross domestic product per capita is taken as the growth proxy, CO2 emissions per capita represents environmental degradation and fossil fuel consumption is the proxy for energy consumption. The methodology adapted is autoregressive distributed lag “F” Bounds test with single structural break. The results of the study showed that co-integrating relation was established among all the variables except when CO2 (China) is taken as dependent variable. The “error correction model” term was negative and significant in all the cases (except for CO2 China again). Further the speed of adjustment toward equilibrium was highest at 16% per annum (p.a.) for CO2 in India while it was between 3% and 8% p.a. for rest of the variables. Chow breakpoint test even confirmed that India CO2 emissions had a break in 1996.
本文研究了1970-2014年期间印度和中国经济增长、能源和环境之间的协整关系(使用对数转换的年度数据)。以人均国内生产总值(gdp)作为增长指标,人均二氧化碳排放量代表环境恶化,化石燃料消耗代表能源消耗。所采用的方法是单结构断裂的自回归分布滞后“F”界检验。研究结果表明,除以CO2 (China)为因变量外,各变量之间均存在协整关系。“误差修正模型”一项在所有情况下均为负且显著(CO2 China除外)。此外,印度向平衡调整的速度最高,为每年16%,而其他变量的调整速度在每年3%至8%之间。周氏断点测试甚至证实,印度的二氧化碳排放量在1996年出现了突破。
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引用次数: 0
Building Store Equity: Role of Store Image, Consumer Satisfaction, and Store Loyalty in the Indian Retail Market 建立商店权益:商店形象、消费者满意度和商店忠诚度在印度零售市场的作用
Pub Date : 2021-06-01 DOI: 10.1177/22786821211002631
Rajesh K Sharma, Joydeb Patra
The Indian retail sector is poised for tremendous growth and thus provides ample opportunities for local and global retailers. Building store equity will not only be a challenge but also be a prerequisite for surviving in the highly competitive market. The objective of the current study is to understand the role of store image, consumer satisfaction, and store loyalty in building retail store equity in the Indian retail market. The study employed exploratory factor analysis for reducing the number of items and linear regression for hypothesis testing. A total of 210 actual patrons evaluated different retail stores. The empirical findings suggest that store image, consumer satisfaction, and store loyalty play a direct, positive, and significant role in building retail store equity in the Indian retail market. Store image was found to have the strongest impact on store loyalty, followed by customer satisfaction on store loyalty, customer satisfaction on store equity, and store loyalty on store equity. This study will add value to literature on store image, consumer satisfaction, store loyalty, and store equity. The study concludes with strategic implications, limitations, and directions for future research.
印度零售业有望实现巨大增长,因此为本地和全球零售商提供了充足的机会。建立店铺权益不仅是一项挑战,也是在竞争激烈的市场中生存的先决条件。本研究的目的是了解商店形象、消费者满意度和商店忠诚度在印度零售市场建立零售商店股权中的作用。本研究采用探索性因子分析减少项目数,采用线性回归进行假设检验。共有210名顾客对不同的零售商店进行了评估。实证结果表明,在印度零售市场上,商店形象、消费者满意度和商店忠诚度对零售店股权的建立起着直接的、积极的、显著的作用。店铺形象对店铺忠诚的影响最大,其次是顾客满意对店铺忠诚的影响、顾客满意对店铺资产的影响、店铺忠诚对店铺资产的影响。本研究将对店铺形象、顾客满意度、店铺忠诚度和店铺权益的文献研究增加价值。本研究总结了未来研究的战略意义、局限性和方向。
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引用次数: 2
Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis 忠诚计划在客户保留中的有效性:多重中介分析
Pub Date : 2021-06-01 DOI: 10.1177/22786821211000182
Andy Chin Woon Fook, Omkar Dastane
The impact of loyalty programs on customer retention was investigated in this study. Concomitantly, the mediating effects of brand association and customer satisfaction between loyalty programs and customer retention were also tested in three ways, viz., in parallel, distinct, and sequential through a series of structural models. The study focuses on the Malaysian national car sector, and empirical data was collected from 313 Malaysian national cars users through convenience sampling. This explanatory, quantitative research adopts a questionnaire as a survey instrument, and the collected data was first subjected to normality and reliability assessment followed by confirmatory factor analysis, structural equation modeling using IBM SPSS AMOS 24. Multiple mediation analysis was then conducted, and results were confirmed through bootstrapping. Findings show that there is a significant positive impact of loyalty programs on customer retention. The brand association has a full mediation effect between loyalty programs and customer retention when tested in parallel with customer satisfaction; on the contrary, customer satisfaction demonstrated an insignificant mediation effect. On the other hand, when tested distinctly, brand association showed a partial mediating effect while there was no mediation effect of customer satisfaction. Besides, customer satisfaction and brand association demonstrated sequential partial mediation.
本研究探讨忠诚计划对顾客保留的影响。同时,通过一系列结构模型,对品牌联想和顾客满意在忠诚计划与顾客保留之间的中介作用进行了平行、不同和顺序三种方式的检验。本研究以马来西亚国产车行业为研究对象,通过方便抽样的方式,对313名马来西亚国产车用户进行了实证数据收集。本解释性、定量研究采用问卷作为调查工具,收集到的数据首先进行正态性和信度评估,然后使用IBM SPSS AMOS 24进行验证性因子分析、结构方程建模。然后进行多重中介分析,并通过bootstrapping对结果进行验证。研究结果表明,忠诚计划对客户保留率有显著的正向影响。在与顾客满意平行的测试中,品牌联想在忠诚计划与顾客保留之间具有充分的中介效应;相反,顾客满意度的中介作用不显著。另一方面,在显著性测试中,品牌联想具有部分中介作用,而顾客满意没有中介作用。顾客满意与品牌联想具有序贯的部分中介作用。
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引用次数: 8
Learning Beyond the Brick and Mortar: Prospects, Challenges, and Bibliometric Review of E-learning Innovation 超越实体学习:电子学习创新的前景、挑战和文献计量学回顾
Pub Date : 2021-04-20 DOI: 10.1177/22786821211000190
Lamin B. Ceesay
The increasing proliferation of IT services in all sectors has reinforced the adoption and diffusion across all levels of education and training institutions. However, lack of awareness, knowledge about the key challenges, and opportunities of e-learning seem to allude policymakers, resulting in low adoption or increased failure rate of many e-learning projects. Our study tries to address this problem through a review of relevant literature in e-learning. Our goal was to draw from the existing literature, insights into the opportunities and challenges of e-learning diffusion, and the current state-of-research in the field. To do this, we employed a systematic review of literature on some of the salient opportunities and challenges of e-learning innovation for educational institutions. These results aimed to inform policymakers and suggest some interesting issues to advance the research and adoption and diffusion of e-learning. Moreover, the bibliometric analysis shows that the field is experiencing high research attraction among scholars. However, several research areas in the field witnessed relatively low research paucity. Based on these findings, we discussed topics for possible future research.
信息技术服务在各行各业的日益普及,加强了各级教育和培训机构对信息技术的采用和推广。然而,政策制定者似乎对电子学习的关键挑战和机遇缺乏认识和知识,导致许多电子学习项目的采用率低或失败率增加。我们的研究试图通过对电子学习相关文献的回顾来解决这个问题。我们的目标是从现有的文献中,深入了解电子学习传播的机遇和挑战,以及该领域目前的研究状况。为此,我们对教育机构电子学习创新的一些突出机遇和挑战的文献进行了系统的回顾。这些结果旨在为政策制定者提供信息,并提出一些有趣的问题,以促进电子学习的研究、采用和传播。此外,文献计量分析表明,该领域在学者中具有很高的研究吸引力。然而,该领域的几个研究领域的研究相对较少。基于这些发现,我们讨论了未来可能的研究课题。
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引用次数: 1
Developing a Conceptual and Measurement Framework of Organizational Socialization, Authentic Leadership, and Affective Commitment for Construction Professionals 构建建筑专业人员组织社会化、真实领导与情感承诺的概念与测量框架
Pub Date : 2020-12-01 DOI: 10.1177/2278682120969641
Sachin Batra
The critical success factors in construction project are no more confined to technical skills, rather people management skills and leadership skills are more important. Researchers in the past have assessed various human resources (HR) and organizational behavior–related factors responsible for project success in the construction sector. However, not much has been done in assessing the role of socialization and leadership towards commitment among construction professionals. Therefore, this study aims to explore the constructs of socialization, leadership, and commitment in the construction industry. The article outlines the conceptual relationship between the domains of: organizational socialization (OS)—training (TR), understanding (UN), coworker support (CS), and future prospects (FP); authentic leadership (AL); and affective commitment (AC). The study further outlines the factor structure of the constructs through confirmatory factor analysis (CFA). Conceptually, there exists a positive relationship between the domains of socialization and AC. Also, the article proposes a moderating role of AL in the above relationships. The present study is the first of its kind in the Indian construction industry context to propose a framework that can be further used to determine the critical organizational factors responsible for maintaining the commitment of professionals working in the construction industry.
建设项目成功的关键因素不再局限于技术技能,而人员管理技能和领导能力更为重要。过去的研究人员已经评估了各种人力资源(HR)和组织行为相关的因素,这些因素对建筑行业的项目成功负责。然而,在评估社会化和领导对建筑专业人员承诺的作用方面做得不多。因此,本研究旨在探讨建筑业社会化、领导与承诺的建构。本文概述了组织社会化(OS) -培训(TR),理解(UN),同事支持(CS)和未来前景(FP)领域之间的概念关系;真实领导(AL);情感承诺(AC)。本研究透过验证性因子分析(confirmatory factor analysis, CFA)进一步勾勒出构念的因子结构。从概念上看,社会化领域与交际能力之间存在正相关关系,并提出交际能力在上述关系中的调节作用。本研究首次在印度建筑行业背景下提出了一个框架,该框架可进一步用于确定负责维持建筑行业专业人员承诺的关键组织因素。
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引用次数: 1
Impact of IRDA Guidelines on Consumer Confidence in Life Insurance Market: Then and Now IRDA指引对人寿保险市场消费者信心的影响:过去和现在
Pub Date : 2020-12-01 DOI: 10.1177/2278682120968985
Shikha N. Khera, Divya
This study has been undertaken in order to estimate the impact on IRDA guidelines on customer satisfaction in the life insurance sector from the time of its inception in 1999 to the IRDA Amendment (The Insurance Laws Act) of 2015. In order to accomplish the research aim and objectives appropriately, a thematic framework has been implemented that aspires to conduct quantitative analysis of the primary data collected in relation to the research topic through questionnaire-based survey. Further, comparative survey of customer confidence on IRDA guidelines pertaining to pre- and post-IRDA regulation 2017 has been made in the study. The study findings confirm that IRDA guidelines, that is, transparent and make clear specifications on aggressive online selling by insurance companies, provide outsourcing guideline for them, direct the customers on timely settlement of claims without delay, and are abided by the mandate of Government of India to link PAN and Aadhaar card of the consumers to their policies show significantly positive impact on consumer confidence. Simply put, there is significant increase in confidence post-2015 Amendment Act.
本研究是为了估计从1999年IRDA准则成立到2015年IRDA修正案(《保险法法案》)对人寿保险行业客户满意度的影响。为了适当地完成研究目的和目标,已经实施了一个主题框架,旨在通过基于问卷的调查对收集到的与研究主题相关的主要数据进行定量分析。此外,该研究还对2017年IRDA法规前后的IRDA准则的客户信心进行了比较调查。研究结果证实,IRDA指南对保险公司积极的网上销售行为进行透明和明确的规范,为保险公司提供外包指导,指导客户及时解决索赔,不延误,并遵守印度政府将消费者的PAN和Aadhaar卡与其政策联系起来的授权,对消费者信心产生了显著的积极影响。简而言之,2015年修订法案后的信心显著增加。
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引用次数: 0
The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping 品牌认知对电子商务网站购物时再购的影响
Pub Date : 2020-11-28 DOI: 10.1177/22786821211000226
Abbas N. Albarq
This study aims to investigate the influence of some critical factors (store/brand perceptions and trust in the web-store) on online repurchase intention. A pre-validated questionnaire was distributed to a convenience sample with response rate of 95.2% (n = 684) web-store buyers that were examined for assessing the research model. Primary data were collected during the period between December 2019 and February 2020, from respondents in Amman the capital of Jordan. Using AMOS 22.0 software, the collected data were analyzed with structural equation modeling (SEM). Confirmatory factory analysis (CFA) was used to estimate the measurement model with respect to convergent and discriminant validities. This was followed by testing the structural model framework and research hypotheses. The results showed that retailers can not only enhance trust in this store through robust brands, but also reap several benefits such as better brand image and demand. Thus, it has been found that the store as a brand could turn out to be as important that make it easier for customers to build trust, constituting a strong antecedent of behavioral intentions where behavioral intentions can lead to repurchase patterns. Unlike extant research, this model proposes store brand perception and product brand perception as determinants of intentions and trust in a web-store.
本研究旨在探讨一些关键因素(商店/品牌认知和对网上商店的信任)对网上再购买意愿的影响。一份预先验证的问卷被分发给一个方便的样本,回复率为95.2% (n = 684)的网上商店购买者被检查以评估研究模型。主要数据是在2019年12月至2020年2月期间从约旦首都安曼的受访者中收集的。利用AMOS 22.0软件对收集的数据进行结构方程建模(SEM)分析。验证性工厂分析(CFA)用于估计测量模型的收敛效度和判别效度。随后对结构模型框架和研究假设进行了检验。结果表明,零售商不仅可以通过强大的品牌增强对该商店的信任,还可以获得诸如更好的品牌形象和需求等几个好处。因此,研究发现,商店作为一个品牌可能会变得与顾客更容易建立信任一样重要,构成行为意图的强大先决条件,行为意图可以导致重复购买模式。与现有的研究不同,该模型提出商店品牌感知和产品品牌感知是网络商店意图和信任的决定因素。
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引用次数: 5
期刊
Jindal Journal of Business Research
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