Pub Date : 2018-04-19DOI: 10.1177/2278682118761748
R. Rani, Naresh Kumar
At present, BRICS encompass 40 percent of the world’s population and account for nearly 30 percent of total global GDP in terms of purchasing power parity (PPP). This is the reason that the balance of global economic power is now shifting from United States and Europe to a number of fast growing and large developing countries like BRICS. The purpose of this article is to examine the relationship between export, import and economic growth in BRICS (especially Brazil, India and South Africa) using panel data from 1967 to 2014. The article applied the Pedroni’s panel co-integration test, fully modified ordinary least square (FMOLS), dynamic ordinary least square, and vector error correction model. The results of Pedroni’s co-integration test indicate that there exists long-run relationship between export, import, gross capital formation, and economic growth. In addition, bidirectional causality was found between export and economic growth, validating the export-led growth (ELG) and growth-led export (GLE) hypothesis. Moreover, the results of FMOLS imply that 1 percent increase in export will lead to a 0.44 percent increase in GDP per capita in the long-run. The study suggests that studied nations of BRICS should focus on export promotion strategy to reduce current account deficit.
{"title":"Is There an Export- or Import-led Growth in BRICS Countries? An Empirical Investigation","authors":"R. Rani, Naresh Kumar","doi":"10.1177/2278682118761748","DOIUrl":"https://doi.org/10.1177/2278682118761748","url":null,"abstract":"At present, BRICS encompass 40 percent of the world’s population and account for nearly 30 percent of total global GDP in terms of purchasing power parity (PPP). This is the reason that the balance of global economic power is now shifting from United States and Europe to a number of fast growing and large developing countries like BRICS. The purpose of this article is to examine the relationship between export, import and economic growth in BRICS (especially Brazil, India and South Africa) using panel data from 1967 to 2014. The article applied the Pedroni’s panel co-integration test, fully modified ordinary least square (FMOLS), dynamic ordinary least square, and vector error correction model. The results of Pedroni’s co-integration test indicate that there exists long-run relationship between export, import, gross capital formation, and economic growth. In addition, bidirectional causality was found between export and economic growth, validating the export-led growth (ELG) and growth-led export (GLE) hypothesis. Moreover, the results of FMOLS imply that 1 percent increase in export will lead to a 0.44 percent increase in GDP per capita in the long-run. The study suggests that studied nations of BRICS should focus on export promotion strategy to reduce current account deficit.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126234735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-19DOI: 10.1177/2278682118761747
Sudip Patra, S. Dastidar
The article examines the empirical relationship between financial development and economic growth for five South Asian countries over the time period 1990–2015, using both panel model approach and time series analysis. We employ multiple proxies for financial development, namely, foreign direct investment, total debt service, gross domestic savings, domestic credit to private sector by banks, and domestic credit provided by financial sector to test the relationship. The panel model approach results indicate that there is an overall positive association between finance and growth for South Asia through the FDI and savings channels. The country-specific analyses suggest that the growth effects of financial channels are most pronounced in Sri Lanka, whereas, on the other hand, financial development plays no role in the Indian growth process in the short run. Bangladesh, Nepal, and Pakistan lie somewhere in between this spectrum with every country exhibiting unique growth paths which highlights the heterogeneity of the region.
{"title":"Finance and Growth: Evidence from South Asia","authors":"Sudip Patra, S. Dastidar","doi":"10.1177/2278682118761747","DOIUrl":"https://doi.org/10.1177/2278682118761747","url":null,"abstract":"The article examines the empirical relationship between financial development and economic growth for five South Asian countries over the time period 1990–2015, using both panel model approach and time series analysis. We employ multiple proxies for financial development, namely, foreign direct investment, total debt service, gross domestic savings, domestic credit to private sector by banks, and domestic credit provided by financial sector to test the relationship. The panel model approach results indicate that there is an overall positive association between finance and growth for South Asia through the FDI and savings channels. The country-specific analyses suggest that the growth effects of financial channels are most pronounced in Sri Lanka, whereas, on the other hand, financial development plays no role in the Indian growth process in the short run. Bangladesh, Nepal, and Pakistan lie somewhere in between this spectrum with every country exhibiting unique growth paths which highlights the heterogeneity of the region.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124258232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-04DOI: 10.1177/2278682117754015
N. Vihari, M. Rao
Over the past two decades, technological developments, globalization, and several other competitive challenges have caused dramatic changes within and across organizations in their decision-making. These concerns have resulted in a lasting impact on human resource management, both at functional and strategic standpoints. The present study considers “corporate sustainability perceptions” and “ethical leadership” as contextual antecedents and “voice behavior,” “employer attractiveness,” and “reduced turnover intentions” as consequences. Further, the intervening effects of “person organization fit,” “trust in management and moral identity” are analyzed. Out of total 498 respondents to whom the questionnaire is circulated to, the authors received 312 completely filled responses, reflecting a response rate of 62.65 percent. The study adopts casual research design with convenience sampling technique. Our findings shed light on the statistical and practical implications by providing suggestive measures for the organizations, to implement sustainable human resource management practices.
{"title":"Antecedents and Consequences of Sustainable Human Resource Management: Empirical Evidence from India","authors":"N. Vihari, M. Rao","doi":"10.1177/2278682117754015","DOIUrl":"https://doi.org/10.1177/2278682117754015","url":null,"abstract":"Over the past two decades, technological developments, globalization, and several other competitive challenges have caused dramatic changes within and across organizations in their decision-making. These concerns have resulted in a lasting impact on human resource management, both at functional and strategic standpoints. The present study considers “corporate sustainability perceptions” and “ethical leadership” as contextual antecedents and “voice behavior,” “employer attractiveness,” and “reduced turnover intentions” as consequences. Further, the intervening effects of “person organization fit,” “trust in management and moral identity” are analyzed. Out of total 498 respondents to whom the questionnaire is circulated to, the authors received 312 completely filled responses, reflecting a response rate of 62.65 percent. The study adopts casual research design with convenience sampling technique. Our findings shed light on the statistical and practical implications by providing suggestive measures for the organizations, to implement sustainable human resource management practices.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129747106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-03-20DOI: 10.1177/2278682118761686
S. Kumar
Recently two significant developments took place in the Indian capital markets: (a) SEBI’s decision making it mandatory for all mutual funds to disclose the scheme returns against a common benchmark index such as Nifty or Sensex and (b) Employee’ Provident Fund Organisation (EPFO) is permitted to invest a part of their funds into stock market through the exchange-traded fund (ETF) route, particularly SBI Sensex and SBI Nifty ETFs. Both the developments are tied by a common concept that stock market indices such as Nifty and Sensex are passive without any statistically significant alpha. In the fund management industry, alpha is a measure of the risk-adjusted excess returns from a portfolio that can be attributed to the stock-picking skills of a fund manager. In this article, an attempt is made to examine for the presence of significant alphas in the returns of both the indices. The results of the study indicate that both the indices have statistically significant excess returns, raising questions on their suitability to act as reference and/or benchmarks for evaluating performance of mutual funds in India. Further, the study examined the returns of Sensex and Nifty index ETFs and observed a statistically significant alpha. The results of the study have important implications not only for the index construction companies but also to the policymakers who are advocating investment of considerable amounts of provident fund money into stock market through ETFs linked to Sensex and Nifty. Index maintenance companies have to re-design the indices so that they remain passive and the EPFO Administration may rethink their decision to invest in the existing ETFs linked to the Sensex and Nifty indices, and should consider constructing a well-diversified stock portfolio that is truly passive so that their mandate to get exposure only to market risk is fulfilled.
{"title":"Sensex and Nifty Indices: Are They the Right Benchmarks for Mutual Funds in India?","authors":"S. Kumar","doi":"10.1177/2278682118761686","DOIUrl":"https://doi.org/10.1177/2278682118761686","url":null,"abstract":"Recently two significant developments took place in the Indian capital markets: (a) SEBI’s decision making it mandatory for all mutual funds to disclose the scheme returns against a common benchmark index such as Nifty or Sensex and (b) Employee’ Provident Fund Organisation (EPFO) is permitted to invest a part of their funds into stock market through the exchange-traded fund (ETF) route, particularly SBI Sensex and SBI Nifty ETFs. Both the developments are tied by a common concept that stock market indices such as Nifty and Sensex are passive without any statistically significant alpha. In the fund management industry, alpha is a measure of the risk-adjusted excess returns from a portfolio that can be attributed to the stock-picking skills of a fund manager. In this article, an attempt is made to examine for the presence of significant alphas in the returns of both the indices. The results of the study indicate that both the indices have statistically significant excess returns, raising questions on their suitability to act as reference and/or benchmarks for evaluating performance of mutual funds in India. Further, the study examined the returns of Sensex and Nifty index ETFs and observed a statistically significant alpha. The results of the study have important implications not only for the index construction companies but also to the policymakers who are advocating investment of considerable amounts of provident fund money into stock market through ETFs linked to Sensex and Nifty. Index maintenance companies have to re-design the indices so that they remain passive and the EPFO Administration may rethink their decision to invest in the existing ETFs linked to the Sensex and Nifty indices, and should consider constructing a well-diversified stock portfolio that is truly passive so that their mandate to get exposure only to market risk is fulfilled.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"28 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116587675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-03-18DOI: 10.1177/2278682117754016
R. Bhandari, A. Bansal
Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. This study focuses on the impact of search engine optimization as a marketing tool and its influence on various marketing variables like market share, brand equity and others. Literature review highlights many marketing variables getting affected by search engine optimization. Variables like market share, brand loyalty, brand recognition, product price, product information, brand image, brand awareness, consumer online behavior, and user reviews are few of them. The authors have found that most of the researches have highlighted these variables either in isolation or may be in combination of few. Few studies have considered variables only from marketer’s point of view and others from buyer’s point of view. In this study, the authors have attempted to comprehend and understand empirically, the impact of search engine optimization on various marketing variables identified (after the study) as market share and brand equity as the most prominent ones and product awareness, purchase persuasion and consumer insights the other important ones. To analyze the said phenomenon, the initial step was the examination of the significant writing to develop a comprehension about different parameters of search engine for the brand post. The data were gathered through questionnaire from the sample of 338 respondents who were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents were loaded on SAS base for exploratory factor analysis and multiple regression analysis.
{"title":"Impact of Search Engine Optimization as a Marketing Tool","authors":"R. Bhandari, A. Bansal","doi":"10.1177/2278682117754016","DOIUrl":"https://doi.org/10.1177/2278682117754016","url":null,"abstract":"Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. This study focuses on the impact of search engine optimization as a marketing tool and its influence on various marketing variables like market share, brand equity and others. Literature review highlights many marketing variables getting affected by search engine optimization. Variables like market share, brand loyalty, brand recognition, product price, product information, brand image, brand awareness, consumer online behavior, and user reviews are few of them. The authors have found that most of the researches have highlighted these variables either in isolation or may be in combination of few. Few studies have considered variables only from marketer’s point of view and others from buyer’s point of view. In this study, the authors have attempted to comprehend and understand empirically, the impact of search engine optimization on various marketing variables identified (after the study) as market share and brand equity as the most prominent ones and product awareness, purchase persuasion and consumer insights the other important ones. To analyze the said phenomenon, the initial step was the examination of the significant writing to develop a comprehension about different parameters of search engine for the brand post. The data were gathered through questionnaire from the sample of 338 respondents who were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents were loaded on SAS base for exploratory factor analysis and multiple regression analysis.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130627608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-11-01DOI: 10.1177/2278682117727208
Surajit Bag
Strategic green procurement is key to success in any manufacturing business under the current Volatile, Uncertain, Complex and Ambiguous (VUCA) environment. There are tremendous pressures from government institutions, pressure groups and other institutions on every manufacturing unit aiming to divert attention of the organization toward environmental, social and economic dimensions while making any sourcing decisions. Therefore, it is imperative to proactively strategize and develop a robust supplier network capable of innovating newer products and services which is ultimately sustainable for the business. However, as previously mentioned such actions are influenced by institutional pressures, culture in the organization and green procurement strategy. The aim of this article is to develop a con-ceptual framework considering institutional pressures, organization culture, and green procurement, and further test it using primary survey data collected from South African manufacturing units. Finally, we argue that institutional pressures directly influence green procurement practices and further green procurement practices enhance sustainable innovation performance in supplier networks. The study concludes with some food for thought to the research community.
{"title":"Role of Green Procurement in Driving Sustainable Innovation in Supplier Networks: Some Exploratory Empirical Results","authors":"Surajit Bag","doi":"10.1177/2278682117727208","DOIUrl":"https://doi.org/10.1177/2278682117727208","url":null,"abstract":"Strategic green procurement is key to success in any manufacturing business under the current Volatile, Uncertain, Complex and Ambiguous (VUCA) environment. There are tremendous pressures from government institutions, pressure groups and other institutions on every manufacturing unit aiming to divert attention of the organization toward environmental, social and economic dimensions while making any sourcing decisions. Therefore, it is imperative to proactively strategize and develop a robust supplier network capable of innovating newer products and services which is ultimately sustainable for the business. However, as previously mentioned such actions are influenced by institutional pressures, culture in the organization and green procurement strategy. The aim of this article is to develop a con-ceptual framework considering institutional pressures, organization culture, and green procurement, and further test it using primary survey data collected from South African manufacturing units. Finally, we argue that institutional pressures directly influence green procurement practices and further green procurement practices enhance sustainable innovation performance in supplier networks. The study concludes with some food for thought to the research community.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121310682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-30DOI: 10.1177/2278682117727209
M. Jayasree
Benford’s law which studied the distributional properties of numbers observed that data patterns follow a certain frequency. The application of the Benford law to accounting numbers was tested by Dan Amiram, Zahn Bozanic, and Ethan Roven (2015), and was proven that accounting numbers follow the same frequency. There are several theories that advocated a strong relationship between accounting numbers and stock returns. Taking this as a base, the study aims to investigate whether Benford’s law, which was proven to be working for accounting numbers, would also work for stock trading and stock returns. The study uses data from National Stock exchange of Nifty Fifty stocks. Initially, data of daily stock returns and daily stock trade for five years from 2012 to 2016 are observed for the theoretical distribution. Later, the daily stock returns and daily trading activity for the results announcement months of April and May covering the five years were observed. It was examined whether data of stock returns and trading activity followed the distribution of Prob (d) = log10 (1+ (1/d)), for d = 1, 2, 3 ….9. Later the frequency pattern of stock returns and trading activity is tested by KS statistic to conclude whether data followed the same frequency as Benford’s law. The Kernel density estimates were also used to confirm the results.
{"title":"Stock Trading and Stock Returns: Understanding the Distributional Properties of the Numbers—The Evidence from India Nifty Fifty","authors":"M. Jayasree","doi":"10.1177/2278682117727209","DOIUrl":"https://doi.org/10.1177/2278682117727209","url":null,"abstract":"Benford’s law which studied the distributional properties of numbers observed that data patterns follow a certain frequency. The application of the Benford law to accounting numbers was tested by Dan Amiram, Zahn Bozanic, and Ethan Roven (2015), and was proven that accounting numbers follow the same frequency. There are several theories that advocated a strong relationship between accounting numbers and stock returns. Taking this as a base, the study aims to investigate whether Benford’s law, which was proven to be working for accounting numbers, would also work for stock trading and stock returns. The study uses data from National Stock exchange of Nifty Fifty stocks. Initially, data of daily stock returns and daily stock trade for five years from 2012 to 2016 are observed for the theoretical distribution. Later, the daily stock returns and daily trading activity for the results announcement months of April and May covering the five years were observed. It was examined whether data of stock returns and trading activity followed the distribution of Prob (d) = log10 (1+ (1/d)), for d = 1, 2, 3 ….9. Later the frequency pattern of stock returns and trading activity is tested by KS statistic to conclude whether data followed the same frequency as Benford’s law. The Kernel density estimates were also used to confirm the results.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"188 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133997118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-30DOI: 10.1177/2278682117727224
Samrat Bisai, Richa Chaudhary
The rising complexity of modern life has beset us with stress. Students of various professional institutions are increasing beleaguered with this problem. The purpose of this study is to identify the prevalence of stress, its antecedents, and consequences among the students of a newly established engineering institute in India. Specifically, the study aims to investigate environmental, social, psychological, and academic causes of stress and its behavioral consequences. The study sample consists of 339 undergraduate, postgraduate, and doctoral students. The data were collected through a self-designed questionnaire followed by semi-structured interview. The overall stress in the sample was found to be low and the academic factors were identified as the major cause of stress. However, no major unwanted behavioral consequences of stress were observed. Findings and implications are discussed.
{"title":"Stress Among the Students of an Engineering Institution in India: An Empirical Analysis","authors":"Samrat Bisai, Richa Chaudhary","doi":"10.1177/2278682117727224","DOIUrl":"https://doi.org/10.1177/2278682117727224","url":null,"abstract":"The rising complexity of modern life has beset us with stress. Students of various professional institutions are increasing beleaguered with this problem. The purpose of this study is to identify the prevalence of stress, its antecedents, and consequences among the students of a newly established engineering institute in India. Specifically, the study aims to investigate environmental, social, psychological, and academic causes of stress and its behavioral consequences. The study sample consists of 339 undergraduate, postgraduate, and doctoral students. The data were collected through a self-designed questionnaire followed by semi-structured interview. The overall stress in the sample was found to be low and the academic factors were identified as the major cause of stress. However, no major unwanted behavioral consequences of stress were observed. Findings and implications are discussed.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131732552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-13DOI: 10.1177/2278682117715359
J. Hanaysha
Customer satisfaction is one of the main topics in marketing that received large attentions from several scholars and practitioners. Satisfied customers tend to be the driving force for brand success and building sustainable competitive advantage; therefore, looking at the antecedents of customer satisfaction is deemed to be very important. This article is designed to examine the effects of social media marketing, price promotion, and corporate social responsibility on customer satisfaction in the fast-food industry. The data were collected using a survey instrument from 293 customers of international fast-food restaurants in east coast Malaysia. To analyze the collected data and reach at conclusions, SPSS and structural equation modeling (AMOS) were utilized. The findings revealed that social media marketing and price promotion have significant effects on customer satisfaction. Moreover, the findings revealed that corporate social responsibility has a significant positive impact on customer satisfaction.
{"title":"Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction","authors":"J. Hanaysha","doi":"10.1177/2278682117715359","DOIUrl":"https://doi.org/10.1177/2278682117715359","url":null,"abstract":"Customer satisfaction is one of the main topics in marketing that received large attentions from several scholars and practitioners. Satisfied customers tend to be the driving force for brand success and building sustainable competitive advantage; therefore, looking at the antecedents of customer satisfaction is deemed to be very important. This article is designed to examine the effects of social media marketing, price promotion, and corporate social responsibility on customer satisfaction in the fast-food industry. The data were collected using a survey instrument from 293 customers of international fast-food restaurants in east coast Malaysia. To analyze the collected data and reach at conclusions, SPSS and structural equation modeling (AMOS) were utilized. The findings revealed that social media marketing and price promotion have significant effects on customer satisfaction. Moreover, the findings revealed that corporate social responsibility has a significant positive impact on customer satisfaction.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131966464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-08DOI: 10.1177/2278682117717583
Mohita Maggon, H. Chaudhry
The purpose of this study was to validate the service locus of control (SLOC) scale in the hospitality sector in India. This article validated the SLOC scale (Bradley & Sparks, 2002) with a sample of Indian business travelers. The study aimed at examining reliability and validity of the scale. The validation of the scale was done through confirmatory factor analysis and discriminant as well as convergent validity was observed. The scale was administered to a sample of 304 business travelers (males = 173, females = 131). Results showed that the scale had high reliability and acceptable construct validity among Indian business travelers. The study offers implications for marketers to effectively customize the service offering by understanding the importance of locus of control in service settings. This is the first study to validate the SLOC scale among Indian business travelers. Besides, this is the first study to implement this scale in the hospitality sector.
{"title":"Validating Service Locus of Control Scale for Hotels in Sample of Indian Business Travelers","authors":"Mohita Maggon, H. Chaudhry","doi":"10.1177/2278682117717583","DOIUrl":"https://doi.org/10.1177/2278682117717583","url":null,"abstract":"The purpose of this study was to validate the service locus of control (SLOC) scale in the hospitality sector in India. This article validated the SLOC scale (Bradley & Sparks, 2002) with a sample of Indian business travelers. The study aimed at examining reliability and validity of the scale. The validation of the scale was done through confirmatory factor analysis and discriminant as well as convergent validity was observed. The scale was administered to a sample of 304 business travelers (males = 173, females = 131). Results showed that the scale had high reliability and acceptable construct validity among Indian business travelers. The study offers implications for marketers to effectively customize the service offering by understanding the importance of locus of control in service settings. This is the first study to validate the SLOC scale among Indian business travelers. Besides, this is the first study to implement this scale in the hospitality sector.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134206301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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