Pickup trucks comprise the last U.S. light-duty vehicle segment to produce modern electric vehicle offerings, and they face unique engineering, economic and consumer acceptance challenges. To estimate adoption potential under engineering and economic projections, we conduct a discrete choice experiment with 534 U.S. pickup-truck buyers. We find a large majority (74%) of pickup truck buyers belong to latent classes that prefer or are indifferent to electric trucks when they offer comparable price, operating cost, range, towing and payload capacity with fast-charge capabilities. However, 26% are strongly opposed under any plausible vehicle technology trajectory. Price and range are the vehicle attributes that pose the largest barriers to increased adoption for most pickup truck buyers today. If electric pickup trucks achieve National Academies’ 2030 cost and range projections and are as widely available as conventional pickup trucks, our simulations suggest the majority of new U.S. pickup truck choices could be electric.
扫码关注我们
求助内容:
应助结果提醒方式:
