Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.178.33
Beata Tarczydło, Joanna Miłoń, Jerzy Klimczak
Purpose: Presenting the essence of modern experience branding (as a result of the available studies and original research), giving an example of marketing tools, methods, and procedures used for Milka experience branding, and to develop recommendations for the interested marketers. Design/methodology/approach: analysis of secondary sources of information, case study of a selected global brand from the food sector for which broad marketing activities creating its market capital are carried out with prosumer engagement, and participant observation of their selected projects combined with result analysis. Findings: Marketing ways of impacting (under the analysed brand) stakeholder experiences, taking into consideration contemporary trends and market conditions through the available communication channels and its social media profiles. Research limitations/implications: The paper was based on literature studies and a case study of a global brand from the food sector. The research problem addressed should be analysed based on a larger number of brands. Moreover, in the next project, opinion surveys among representatives of the brand community of the analysed brand and its key stakeholders are planned for the purpose of personalisation of the brand-related experiences. Practical implications: Implementation – with customer engagement – of diverse branded marketing activities, such as: raising awareness of the importance of sustainable activities in all the processes of the brand owner, selection of the right components for the brand’s products, educating about a healthy diet, providing opportunities for entertainment, education, and fun, engaging the interested parties and personification of activities, adjusting activities to the conditions, and building a real and virtual community. Social implications: Research shows that branding activities/actions/campaigns do impact customer behaviours, their experiences, attitudes, engagement, changes in the ways of buying and using the brand’s products, marketer practices, and – consequently – the entire society and natural environment. They also lead to the promotion – under the brand and with the engagement of its stakeholders – of a sustainable approach to resource management and undertaking projects in line with the 2030 Agenda and recommendations of the ESG directive. Originality/value: It is the first study of this type (at least in the Polish market) regarding the impact of methodical branding activities on the experiences of the brand’s key stakeholders and the resulting practical implications (social, economic, environmental, and managerial). Keywords: experience branding, sustainable practices, brand projects and campaigns, marketing ways of creating brand-related experiences, case study. Category of the paper: research paper.
{"title":"Experience branding in theory and practice. Case study","authors":"Beata Tarczydło, Joanna Miłoń, Jerzy Klimczak","doi":"10.29119/1641-3466.2023.178.33","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.178.33","url":null,"abstract":"Purpose: Presenting the essence of modern experience branding (as a result of the available studies and original research), giving an example of marketing tools, methods, and procedures used for Milka experience branding, and to develop recommendations for the interested marketers. Design/methodology/approach: analysis of secondary sources of information, case study of a selected global brand from the food sector for which broad marketing activities creating its market capital are carried out with prosumer engagement, and participant observation of their selected projects combined with result analysis. Findings: Marketing ways of impacting (under the analysed brand) stakeholder experiences, taking into consideration contemporary trends and market conditions through the available communication channels and its social media profiles. Research limitations/implications: The paper was based on literature studies and a case study of a global brand from the food sector. The research problem addressed should be analysed based on a larger number of brands. Moreover, in the next project, opinion surveys among representatives of the brand community of the analysed brand and its key stakeholders are planned for the purpose of personalisation of the brand-related experiences. Practical implications: Implementation – with customer engagement – of diverse branded marketing activities, such as: raising awareness of the importance of sustainable activities in all the processes of the brand owner, selection of the right components for the brand’s products, educating about a healthy diet, providing opportunities for entertainment, education, and fun, engaging the interested parties and personification of activities, adjusting activities to the conditions, and building a real and virtual community. Social implications: Research shows that branding activities/actions/campaigns do impact customer behaviours, their experiences, attitudes, engagement, changes in the ways of buying and using the brand’s products, marketer practices, and – consequently – the entire society and natural environment. They also lead to the promotion – under the brand and with the engagement of its stakeholders – of a sustainable approach to resource management and undertaking projects in line with the 2030 Agenda and recommendations of the ESG directive. Originality/value: It is the first study of this type (at least in the Polish market) regarding the impact of methodical branding activities on the experiences of the brand’s key stakeholders and the resulting practical implications (social, economic, environmental, and managerial). Keywords: experience branding, sustainable practices, brand projects and campaigns, marketing ways of creating brand-related experiences, case study. Category of the paper: research paper.","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135613701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.178.37
Daniel Tokarski, Łukasz Łuczak
Purpose: The aim of the research was to show the importance of optimizing logistics processes in commercial enterprises, the impact of optimizing logistics processes on customer satisfaction was presented. Design/methodology/approach: A combination of several research methods was used. The method of literature analysis was used as the basic research method. In addition, by using the method of observation and the method of examining documents, it was possible to more accurately determine the phenomena occurring in enterprises and to obtain data, the comparison of which would allow to determine the impact of the applied change and optimization of the implemented processes. The supplementary method in the conducted research was the method of interviews with business owners, which made it possible to fill in the emerging information gaps. Findings: The key importance of optimizing logistic processes in commercial enterprises for operational efficiency and competitiveness has been demonstrated. It shows the need to optimize processes in enterprises, the benefits that can be achieved by focusing on processes and becoming a process-mature organization to remain a competitive organization on the market. Company owners' understanding of the importance of process optimization, continuous improvement in this area and the use of modern IT systems is the key to surviving in a dynamically changing market, achieving higher indicators and organizational effectiveness in order to gain a competitive advantage over other entities present on the market. Originality/value: The publication covers the subject of optimization of logistics processes in the sustainable development of manufacturing enterprises in the microeconomic aspect. Combining interdisciplinary research in the areas of management and quality science with economics and finance. Keywords: logistics processes, manufacturing enterprises, sustainable development. Category of the paper: research paper.
{"title":"Optimization of logistics processes in the sustainable development of manufacturing enterprises","authors":"Daniel Tokarski, Łukasz Łuczak","doi":"10.29119/1641-3466.2023.178.37","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.178.37","url":null,"abstract":"Purpose: The aim of the research was to show the importance of optimizing logistics processes in commercial enterprises, the impact of optimizing logistics processes on customer satisfaction was presented. Design/methodology/approach: A combination of several research methods was used. The method of literature analysis was used as the basic research method. In addition, by using the method of observation and the method of examining documents, it was possible to more accurately determine the phenomena occurring in enterprises and to obtain data, the comparison of which would allow to determine the impact of the applied change and optimization of the implemented processes. The supplementary method in the conducted research was the method of interviews with business owners, which made it possible to fill in the emerging information gaps. Findings: The key importance of optimizing logistic processes in commercial enterprises for operational efficiency and competitiveness has been demonstrated. It shows the need to optimize processes in enterprises, the benefits that can be achieved by focusing on processes and becoming a process-mature organization to remain a competitive organization on the market. Company owners' understanding of the importance of process optimization, continuous improvement in this area and the use of modern IT systems is the key to surviving in a dynamically changing market, achieving higher indicators and organizational effectiveness in order to gain a competitive advantage over other entities present on the market. Originality/value: The publication covers the subject of optimization of logistics processes in the sustainable development of manufacturing enterprises in the microeconomic aspect. Combining interdisciplinary research in the areas of management and quality science with economics and finance. Keywords: logistics processes, manufacturing enterprises, sustainable development. Category of the paper: research paper.","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135613704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.178.19
Kamila Kowalik, Izabela Bagińska
Purpose: The aim of the article is to present the practical application of the SWOT-TOWS analysis in assessing the prospects of starting a business in the field of extracurricular forms of education. Design/methodology/approach: The research includes the identification of factors of the internal and external environment for a company operating on the market for a year in the field of extracurricular forms of education in accordance with the classification of the selected research method and based on observation, calculation of standard and additional links and, based on the resulting strategy, making decisions on quality management. Findings: The analysis of the links between the factors of the internal and external environment indicated that in the case of an enterprise in the education industry, a competitive strategy should be adopted in terms of quality management, which means currently favorable external conditions for this type of activity, the use of which will enable the reduction of weaknesses. The focus should be on a high level of quality at the core of the service - in the learning process. Research limitations/implications: The presented research results may be the basis for further research in the field of quality management in enterprises from the analyzed sector. Practical implications: The presented analysis can be successfully used by entrepreneurs conducting a similar type of business activity and by people analyzing the education market both in terms of business and science. Originality/value: Simultaneous use of the SWOT-TOWS analysis with other analytical tools may allow for effective market analysis by economists and may facilitate quality management for business practitioners. Keywords: market analysis, SWOT-TOWS analysis, quality management. Category of the paper: research paper, case study.
{"title":"The SWOT-TOWS analysis as a tool for quality management for an enterprise with PKD 85.59b – extracurricular forms of education","authors":"Kamila Kowalik, Izabela Bagińska","doi":"10.29119/1641-3466.2023.178.19","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.178.19","url":null,"abstract":"Purpose: The aim of the article is to present the practical application of the SWOT-TOWS analysis in assessing the prospects of starting a business in the field of extracurricular forms of education. Design/methodology/approach: The research includes the identification of factors of the internal and external environment for a company operating on the market for a year in the field of extracurricular forms of education in accordance with the classification of the selected research method and based on observation, calculation of standard and additional links and, based on the resulting strategy, making decisions on quality management. Findings: The analysis of the links between the factors of the internal and external environment indicated that in the case of an enterprise in the education industry, a competitive strategy should be adopted in terms of quality management, which means currently favorable external conditions for this type of activity, the use of which will enable the reduction of weaknesses. The focus should be on a high level of quality at the core of the service - in the learning process. Research limitations/implications: The presented research results may be the basis for further research in the field of quality management in enterprises from the analyzed sector. Practical implications: The presented analysis can be successfully used by entrepreneurs conducting a similar type of business activity and by people analyzing the education market both in terms of business and science. Originality/value: Simultaneous use of the SWOT-TOWS analysis with other analytical tools may allow for effective market analysis by economists and may facilitate quality management for business practitioners. Keywords: market analysis, SWOT-TOWS analysis, quality management. Category of the paper: research paper, case study.","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135613857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.174.24
Andrzej Szymkowiak, Robert Romanowski, Jakub Łach
Purpose: The aim of the article is to determine the impact of ethnocentrism on the assessment of product attributes in consumer purchase decision-making. The reason for undertaking the work was interest in the topic of ethnocentrism and determining the impact of product attributes unrelated to functionality on consumer preferences. Design/methodology/approach: In order to achieve the objective, a questionnaire was conducted using the Internet survey method (CAWI) on a sample of 650 respondents from the USA. Respondents were asked to choose the tequila that looked the same in the photos, in relation to which 6 attributes of the product's country of origin were changed: (raw) materials, place of production, nationality of the company employees and owner, company headquarters and country to which taxes are paid. The use of the conjoint method made it possible to determine the significance of factors when assessing the origin of the product. Moreover, to determine ethnocentric attitude, respondents were asked to answer 20 questions on a modified CET scale. Findings: The most significant product attribute associated with the country of origin was the place of production, followed by the place of paying taxes and the source of (raw) materials. The least important attribute was the origin of the employees. However, differences in the assessment regarding the attributes of the country of origin were determined with regard to the level of ethnocentrism represented by the respondents. For highly ethnocentric consumers, the most important attribute was where the tequila company paid its taxes. On the other hand, for consumers demonstrating a low level of ethnocentrism, the place of production was the most significant. Research limitations/implications: The study was conducted among US citizens, which means that it would be worth conducting such a study on other continents, especially in countries with a high consumption of alcoholic products. The conducted empirical study, its results and methodology, may be inspiration for further scientific research in the analysed field. Due to the range and complexity of the studied issues as well as the research area, this work does not fully exhaust such an extensive subject. In further research, the respondents should represent different age groups, as well as levels of education and ethnocentrism. Consumers could also be distinguished by the number of people in the household and their annual household income. Practical implications: The publication can be used by both owners and marketing departments of companies producing alcohol, but also other products with a diffuse country of origin effect. The information contained in the research could be applied in shaping campaigns among clients with different levels of ethnocentrism. Originality/value: In the article, a comprehensive description has been given of the potential for displaying various product attributes related to the country of origin, important from the po
{"title":"Influence of ethnocentric attitudes towards tequila attributes related to country of origin effect","authors":"Andrzej Szymkowiak, Robert Romanowski, Jakub Łach","doi":"10.29119/1641-3466.2023.174.24","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.174.24","url":null,"abstract":"Purpose: The aim of the article is to determine the impact of ethnocentrism on the assessment of product attributes in consumer purchase decision-making. The reason for undertaking the work was interest in the topic of ethnocentrism and determining the impact of product attributes unrelated to functionality on consumer preferences. Design/methodology/approach: In order to achieve the objective, a questionnaire was conducted using the Internet survey method (CAWI) on a sample of 650 respondents from the USA. Respondents were asked to choose the tequila that looked the same in the photos, in relation to which 6 attributes of the product's country of origin were changed: (raw) materials, place of production, nationality of the company employees and owner, company headquarters and country to which taxes are paid. The use of the conjoint method made it possible to determine the significance of factors when assessing the origin of the product. Moreover, to determine ethnocentric attitude, respondents were asked to answer 20 questions on a modified CET scale. Findings: The most significant product attribute associated with the country of origin was the place of production, followed by the place of paying taxes and the source of (raw) materials. The least important attribute was the origin of the employees. However, differences in the assessment regarding the attributes of the country of origin were determined with regard to the level of ethnocentrism represented by the respondents. For highly ethnocentric consumers, the most important attribute was where the tequila company paid its taxes. On the other hand, for consumers demonstrating a low level of ethnocentrism, the place of production was the most significant. Research limitations/implications: The study was conducted among US citizens, which means that it would be worth conducting such a study on other continents, especially in countries with a high consumption of alcoholic products. The conducted empirical study, its results and methodology, may be inspiration for further scientific research in the analysed field. Due to the range and complexity of the studied issues as well as the research area, this work does not fully exhaust such an extensive subject. In further research, the respondents should represent different age groups, as well as levels of education and ethnocentrism. Consumers could also be distinguished by the number of people in the household and their annual household income. Practical implications: The publication can be used by both owners and marketing departments of companies producing alcohol, but also other products with a diffuse country of origin effect. The information contained in the research could be applied in shaping campaigns among clients with different levels of ethnocentrism. Originality/value: In the article, a comprehensive description has been given of the potential for displaying various product attributes related to the country of origin, important from the po","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135798394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.176.42
Justyna Tomczyk
{"title":"Utility of the gender management system in the process of social development and modernization – in search of policy of gender equality and equal opportunities for women and men","authors":"Justyna Tomczyk","doi":"10.29119/1641-3466.2023.176.42","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.176.42","url":null,"abstract":"","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135403976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.176.36
Malwina Szarek
{"title":"Analysis of the importance and changes of stakeholders using the example of a university-based special purpose entity","authors":"Malwina Szarek","doi":"10.29119/1641-3466.2023.176.36","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.176.36","url":null,"abstract":"","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"171 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135404035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.15678/znuek.2023.1000.0206
Beata Sadowska, Konrad Kochański
Objective: To examine the prospects for the application of selected management accounting tools ensuring feedback between accounting and logistics. Research Design & Methods: The preparation of the article was preceded by a literature review in the field of management accounting and logistics. Theoretical considerations in this area have been supplemented by empirical research that was carried out in November 2021. The authors’ own research was preceded by observation. The survey was carried out electronically, in two stages, on a sample of 239 people. The survey involved, among other things, respondents-practitioners, verified persons professionally related to logistics, accountants, controllers and managers. The survey questionnaire used for the research was prepared with Microsoft Forms. The questions were close-ended. The survey was carried out electronically in two stages. The link to the survey was sent to individuals representative of various sectors and industries (practitioners) and lecturers of a public university. The article complements the research gap resulting from poor recognition of management accounting tools in logistics. Findings: Cost account and the management accounting subsystem are used in logistics, an area is which companies should use, first and foremost, activity and process-based costing, as well as target costing. According to the respondents, activity and process-based costing provide useful information in logistics activities. Implications / Recommendations: The research reported here indicates that the most common barriers to implementing management accounting tools in logistics include: employees’ inexperience in using instruments, the high cost associated with introducing changes as well as the knowledge and qualifications of employees. Further research on implementing management accounting tools is required to provide quick and reliable information that could be used to achieve typical logistic goals. Contribution: The article is based on the results of an empirical study. Conclusions from the conducted analyses fill the cognitive gap in this area and can be used by both practitioners and theoreticians. It helps develop the discipline by recognising the extent to which management accounting tools are used in the logistics industry.
{"title":"Perspektywy wykorzystania narzędzi rachunkowości zarządczej w logistyce w świetle badań empirycznych","authors":"Beata Sadowska, Konrad Kochański","doi":"10.15678/znuek.2023.1000.0206","DOIUrl":"https://doi.org/10.15678/znuek.2023.1000.0206","url":null,"abstract":"Objective: To examine the prospects for the application of selected management accounting tools ensuring feedback between accounting and logistics. Research Design & Methods: The preparation of the article was preceded by a literature review in the field of management accounting and logistics. Theoretical considerations in this area have been supplemented by empirical research that was carried out in November 2021. The authors’ own research was preceded by observation. The survey was carried out electronically, in two stages, on a sample of 239 people. The survey involved, among other things, respondents-practitioners, verified persons professionally related to logistics, accountants, controllers and managers. The survey questionnaire used for the research was prepared with Microsoft Forms. The questions were close-ended. The survey was carried out electronically in two stages. The link to the survey was sent to individuals representative of various sectors and industries (practitioners) and lecturers of a public university. The article complements the research gap resulting from poor recognition of management accounting tools in logistics. Findings: Cost account and the management accounting subsystem are used in logistics, an area is which companies should use, first and foremost, activity and process-based costing, as well as target costing. According to the respondents, activity and process-based costing provide useful information in logistics activities. Implications / Recommendations: The research reported here indicates that the most common barriers to implementing management accounting tools in logistics include: employees’ inexperience in using instruments, the high cost associated with introducing changes as well as the knowledge and qualifications of employees. Further research on implementing management accounting tools is required to provide quick and reliable information that could be used to achieve typical logistic goals. Contribution: The article is based on the results of an empirical study. Conclusions from the conducted analyses fill the cognitive gap in this area and can be used by both practitioners and theoreticians. It helps develop the discipline by recognising the extent to which management accounting tools are used in the logistics industry.","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135495052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.179.39
Radosław WOLNIAK, Wes Grebski
{"title":"The usage of smartphone applications in smart city development – urban mobility and traffic management","authors":"Radosław WOLNIAK, Wes Grebski","doi":"10.29119/1641-3466.2023.179.39","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.179.39","url":null,"abstract":"","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.177.2
Agnieszka Izabela Baruk
: The aim of the article is to identify the hierarchy of benefits perceived by final
{"title":"Benefits that offerors achieve thanks to cooperation with final purchasers vs. the offeror’s country of origin – the final purchasers’ perspective","authors":"Agnieszka Izabela Baruk","doi":"10.29119/1641-3466.2023.177.2","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.177.2","url":null,"abstract":": The aim of the article is to identify the hierarchy of benefits perceived by final","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136305339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.177.5
Zbigniew Chyba
Purpose: The purpose of the present paper is to assess the impact of technology 5 entrepreneurship on the entrepreneurial behavior of employees (which translates into the 6 development of technology entrepreneurship of the organization) in the context of new present-7
{"title":"Technology entrepreneurship in the process of functioning of academic companies","authors":"Zbigniew Chyba","doi":"10.29119/1641-3466.2023.177.5","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.177.5","url":null,"abstract":"Purpose: The purpose of the present paper is to assess the impact of technology 5 entrepreneurship on the entrepreneurial behavior of employees (which translates into the 6 development of technology entrepreneurship of the organization) in the context of new present-7","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136305401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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