Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.174.30
Mateusz Zaczyk
Purpose: The aim of this article is to present the concept of Decentralized Autonomous Organizations in the context of the evolution of organizational structures. The article presents the current state of knowledge about DAOs, taking into account the principles of their functioning and the current state of development. The roles of individual actors involved in the DAO were also discussed and typical features of the DAO organization were indicated. Design/methodology/approach: The main method used in this article is a literature review supplemented with an analysis of online industry sources and reports of consulting companies. The analysis included a review of the characteristics of the DAO organization against the background of traditional structures and the ways of functioning of the DAO. Findings: The article describes the characteristics of organizations managed with smart contracts created thanks to the use of blockchain technology. The stages of the formation of DAOs and the main principles of their functioning based on the possession of digital tokens of a given organization, as well as the right to participate in voting on decisions made in the DAO, were indicated. The basic advantages and risks associated with the functioning of DAOs were also indicated. Originality/value: The originality of this article lies in the confrontation of the theory and practice of DAOs with traditional, hierarchical organizations with specific features. The current literature in the field of DAOs is not very extensive, especially in relation to the issue of organizational structures, as demonstrated in the Materials and Methods section of this article. Keywords: decentralized autonomous organization, organizational structure, blockchain technology, smart contracts. Category of the paper: literature review.
{"title":"The concept of a decentralized autonomous organization as an innovative organizational structure","authors":"Mateusz Zaczyk","doi":"10.29119/1641-3466.2023.174.30","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.174.30","url":null,"abstract":"Purpose: The aim of this article is to present the concept of Decentralized Autonomous Organizations in the context of the evolution of organizational structures. The article presents the current state of knowledge about DAOs, taking into account the principles of their functioning and the current state of development. The roles of individual actors involved in the DAO were also discussed and typical features of the DAO organization were indicated. Design/methodology/approach: The main method used in this article is a literature review supplemented with an analysis of online industry sources and reports of consulting companies. The analysis included a review of the characteristics of the DAO organization against the background of traditional structures and the ways of functioning of the DAO. Findings: The article describes the characteristics of organizations managed with smart contracts created thanks to the use of blockchain technology. The stages of the formation of DAOs and the main principles of their functioning based on the possession of digital tokens of a given organization, as well as the right to participate in voting on decisions made in the DAO, were indicated. The basic advantages and risks associated with the functioning of DAOs were also indicated. Originality/value: The originality of this article lies in the confrontation of the theory and practice of DAOs with traditional, hierarchical organizations with specific features. The current literature in the field of DAOs is not very extensive, especially in relation to the issue of organizational structures, as demonstrated in the Materials and Methods section of this article. Keywords: decentralized autonomous organization, organizational structure, blockchain technology, smart contracts. Category of the paper: literature review.","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135798673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.174.20
Waldemar Sługocki
Purpose: The publication presents the evolution of the European Union policy implemented in Poland, focusing primarily on the 2014-2020 perspective, which was characterized by its decentralization. Design/methodology/approach: The method of statistical data analysis and source materials was used in the work. Findings: As a result of the conducted research, it was indicated that the 2014-2020 perspective was characterized not only by the highest allocation of financial resources, but the solutions proposed therein led to a deeper decentralization of regional policy in Poland consisting in the construction of two-fund regional programs (ERDF and ESF), prepared, managed and implemented at the regional level, bringing the thereby increasing the effectiveness of this policy. Originality/value: The literature research and statistical analysis carried out in the article served to show the evolution of the regional policy decentralization process on maximizing its effects. The research results are dedicated to a wide group of people and entities benefiting from the support of European Union funds. Keywords: cohesion policy, region, operational programs, regional development, European funds.
{"title":"Evolution or status quo – regional operational programmes in the Eu financial perspective 2014-2020","authors":"Waldemar Sługocki","doi":"10.29119/1641-3466.2023.174.20","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.174.20","url":null,"abstract":"Purpose: The publication presents the evolution of the European Union policy implemented in Poland, focusing primarily on the 2014-2020 perspective, which was characterized by its decentralization. Design/methodology/approach: The method of statistical data analysis and source materials was used in the work. Findings: As a result of the conducted research, it was indicated that the 2014-2020 perspective was characterized not only by the highest allocation of financial resources, but the solutions proposed therein led to a deeper decentralization of regional policy in Poland consisting in the construction of two-fund regional programs (ERDF and ESF), prepared, managed and implemented at the regional level, bringing the thereby increasing the effectiveness of this policy. Originality/value: The literature research and statistical analysis carried out in the article served to show the evolution of the regional policy decentralization process on maximizing its effects. The research results are dedicated to a wide group of people and entities benefiting from the support of European Union funds. Keywords: cohesion policy, region, operational programs, regional development, European funds.","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135799176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The aim of the research was to assess and analyse the factors that are the sources of competitive advantage of the company in the TFL industry, which stands for Transport, Forwarding, Logistics. Design/methodology/approach: The article analyses the company's own documents. Opinions in the analysed company were collected using a survey questionnaire. A number of analyses were carried out to create data compositions and decompositions. The subject of the analysis was a local logistics centre providing its distribution, storage and transport services both in the region and the whole country. It specializes in providing integrated logistics solutions and designing the best possible methods of distribution, storage and transport of the region's customers. Findings: According to the study, the analysed centre ensures professional and efficient implementation of logistics processes. It provides services in the field of comprehensive handling of the order execution process, starting from the administration of products to the preparation of transport and subsequent distribution. The conducted research, however, indicated several weak points of the company, which are: high costs related to the exchange of information or untimely execution of orders. According to the authors of the study, in order to gain an advantage on the market, the analysed logistics centre should implement solutions that will eliminate the above-mentioned risk factors and improve them enough to become a source of competitiveness for the company. Originality/value: The article presents the results of the composition of source and survey data concerning a company in the region of the TFL industry. The study attempts to indicate the determinants of the competitive advantage of a logistics company. Due to the analyses used, it is a very interesting overview of factors from the point of view of the functioning of a local logistics company. Keywords: TFL, transport, forwarding, logistics, logistic centre, transport in the supply chain. Category of the paper: Case study.
{"title":"Sources of competitive advantage for enterprises in the TFL industry – case study","authors":"Małgorzata Michalcewicz-Kaniowska, Małgorzata Zajdel","doi":"10.29119/1641-3466.2023.174.2","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.174.2","url":null,"abstract":"Purpose: The aim of the research was to assess and analyse the factors that are the sources of competitive advantage of the company in the TFL industry, which stands for Transport, Forwarding, Logistics. Design/methodology/approach: The article analyses the company's own documents. Opinions in the analysed company were collected using a survey questionnaire. A number of analyses were carried out to create data compositions and decompositions. The subject of the analysis was a local logistics centre providing its distribution, storage and transport services both in the region and the whole country. It specializes in providing integrated logistics solutions and designing the best possible methods of distribution, storage and transport of the region's customers. Findings: According to the study, the analysed centre ensures professional and efficient implementation of logistics processes. It provides services in the field of comprehensive handling of the order execution process, starting from the administration of products to the preparation of transport and subsequent distribution. The conducted research, however, indicated several weak points of the company, which are: high costs related to the exchange of information or untimely execution of orders. According to the authors of the study, in order to gain an advantage on the market, the analysed logistics centre should implement solutions that will eliminate the above-mentioned risk factors and improve them enough to become a source of competitiveness for the company. Originality/value: The article presents the results of the composition of source and survey data concerning a company in the region of the TFL industry. The study attempts to indicate the determinants of the competitive advantage of a logistics company. Due to the analyses used, it is a very interesting overview of factors from the point of view of the functioning of a local logistics company. Keywords: TFL, transport, forwarding, logistics, logistic centre, transport in the supply chain. Category of the paper: Case study.","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135799828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.176.38
Aleksander SZCZYPIŃSKI
{"title":"Analysis of financial support for air carriers to counteract the effects of the Covid-19 pandemic, with particular emphasis on the European Union","authors":"Aleksander SZCZYPIŃSKI","doi":"10.29119/1641-3466.2023.176.38","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.176.38","url":null,"abstract":"","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135404340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.177.9
Marta DUDEK-BURLIKOWSKA
{"title":"Application of self-evaluation model in the quality-oriented production organisation in a machinery industry company","authors":"Marta DUDEK-BURLIKOWSKA","doi":"10.29119/1641-3466.2023.177.9","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.177.9","url":null,"abstract":"","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136305365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.177.27
Mieczysław PAWŁOWSKI, Dorota WALENTEK
the
{"title":"Business analyst – a position attractiveness and market requirements, a sample from Poland","authors":"Mieczysław PAWŁOWSKI, Dorota WALENTEK","doi":"10.29119/1641-3466.2023.177.27","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.177.27","url":null,"abstract":"the","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136303645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.174.8
Aneta Parker, Marzena Kacprzak, Izabela Wielewska
Purpose: The aim of this paper is to indicate changes in strategy, financial, hygienic and service behaviour in relation to customers and aviation personnel. These changes are a response to the global COVID-19 pandemic. Design/methodology/approach: The paper uses the desk research method of analysis. The analysis of publicly available values from the annual reports of selected low-cost airlines from six continents, i.e. Europe, Asia, North America, Australia, Africa and New Zealand and the examples described in the work made it possible to establish facts, verify data and present results. The research concerns not only the situation before and during the COVID-19 pandemic, but also predicts the future of individual companies. Findings: The considerations presented in the paper indicate that low-cost airlines representing individual regions of the world had utmost difficulties in adapting to the changing conditions which resulted from the COVID-19 pandemic. They needed government support. A third of the air fleet was grounded, many employees in the aviation sector lost their jobs or received only 50% of their wages; furthermore, international travel decreased significantly. Only the cargo sector, which had been unprofitable for years, benefited from the pandemic due to the transport of global cargo. Practical implications: Several types of support for the aviation sector are recommended, i.e. rebuilding passenger confidence in air transport, introducing a uniform and globally recognized digital COVID certification, and quick and affordable access to tests. Social implications: Social needs should always come first and implemented solutions should be adapted accordingly. Originality/value: The article is an original approach to finding solutions in crisis situations that could improve the situation of the aviation industry and its passengers. Keywords: airlines, world travel, airline staff during the pandemic, COVID-19, crisis management. Category of the paper: research paper.
{"title":"Changes in strategic responses of selected low budget airlines from different continents in response to the global Covid-19 pandemic","authors":"Aneta Parker, Marzena Kacprzak, Izabela Wielewska","doi":"10.29119/1641-3466.2023.174.8","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.174.8","url":null,"abstract":"Purpose: The aim of this paper is to indicate changes in strategy, financial, hygienic and service behaviour in relation to customers and aviation personnel. These changes are a response to the global COVID-19 pandemic. Design/methodology/approach: The paper uses the desk research method of analysis. The analysis of publicly available values from the annual reports of selected low-cost airlines from six continents, i.e. Europe, Asia, North America, Australia, Africa and New Zealand and the examples described in the work made it possible to establish facts, verify data and present results. The research concerns not only the situation before and during the COVID-19 pandemic, but also predicts the future of individual companies. Findings: The considerations presented in the paper indicate that low-cost airlines representing individual regions of the world had utmost difficulties in adapting to the changing conditions which resulted from the COVID-19 pandemic. They needed government support. A third of the air fleet was grounded, many employees in the aviation sector lost their jobs or received only 50% of their wages; furthermore, international travel decreased significantly. Only the cargo sector, which had been unprofitable for years, benefited from the pandemic due to the transport of global cargo. Practical implications: Several types of support for the aviation sector are recommended, i.e. rebuilding passenger confidence in air transport, introducing a uniform and globally recognized digital COVID certification, and quick and affordable access to tests. Social implications: Social needs should always come first and implemented solutions should be adapted accordingly. Originality/value: The article is an original approach to finding solutions in crisis situations that could improve the situation of the aviation industry and its passengers. Keywords: airlines, world travel, airline staff during the pandemic, COVID-19, crisis management. Category of the paper: research paper.","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135798672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.174.13
Agnieszka Predygier
Purpose: The aim of the article was to answer the following questions: Does the promotion of local initiatives influence the popularization of the region? How does the cooperation of inter organizational stakeholders affect the development of the region? How do local initiatives promote the Świętokrzyskie region? What is the role and importance of stakeholders in creating local initiatives? What are the effects of inter-organizational relations in the described examples of local initiatives? Design/methodology/approach: The article uses the case study research method, which seems to be interesting and little known local initiatives to promote the Świętokrzyskie region, and refers to the concept of regional management in terms of the "blue ocean strategy" (e.g. building relationships and inter-organizational cooperation). Findings: The article presents examples of good practice used by municipal managers in the Świętokrzyskie region. These examples best reflect the competitive success of the implemented "blue ocean" strategies based on cooperation between stakeholders, searching for common values and building inter-organizational relationship networks as a key element of competitive advantage. Practical implications: Managers of the region can apply a blue ocean strategy based on regional partnership, building inter-organizational relationship networks and inter organizational collaboration. When creating a new strategy, mayors, starosts and marshals should apply actions to increase competitive advantage. Social implications: A strategy based on the values of partnership and cooperation consists in: observing alternative strategic solutions of other regions, educating them, applying various strategies, reprogramming the thinking of the local society (e.g. not only communication routes are important, but also ecological behaviours), creating solutions favourable for the development of the municipality (e.g. a common sewage treatment plant, health resort), each of which will have the benefit of creating new solutions, accepting innovations, distinctive features, shaping external trends (e.g. the Park of Miniature World Buildings in Krajno). Originality/value: The article is recommended to region managers (mayors, starosts, marshals) who are looking for a strategy to increase the region's competitiveness. The article constitutes an innovative solution for the application of the "blue ocean strategy", which so far has been described only in the case of enterprises. The article is a guide for "region managers" who build a strategy of competitiveness based on inter-organizational cooperation and activate stakeholders to create local initiatives. The competitive success of two local initiatives in the Świętokrzyskie Voivodeship is for them a source of research, analyses as well as a guide to good practice. The article presents the implementation of the "blue ocean strategy" in an original way, by promoting the role of the region's stakeholders. Keywords:
{"title":"Promotion management of the region on the example of selected local initiatives","authors":"Agnieszka Predygier","doi":"10.29119/1641-3466.2023.174.13","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.174.13","url":null,"abstract":"Purpose: The aim of the article was to answer the following questions: Does the promotion of local initiatives influence the popularization of the region? How does the cooperation of inter organizational stakeholders affect the development of the region? How do local initiatives promote the Świętokrzyskie region? What is the role and importance of stakeholders in creating local initiatives? What are the effects of inter-organizational relations in the described examples of local initiatives? Design/methodology/approach: The article uses the case study research method, which seems to be interesting and little known local initiatives to promote the Świętokrzyskie region, and refers to the concept of regional management in terms of the \"blue ocean strategy\" (e.g. building relationships and inter-organizational cooperation). Findings: The article presents examples of good practice used by municipal managers in the Świętokrzyskie region. These examples best reflect the competitive success of the implemented \"blue ocean\" strategies based on cooperation between stakeholders, searching for common values and building inter-organizational relationship networks as a key element of competitive advantage. Practical implications: Managers of the region can apply a blue ocean strategy based on regional partnership, building inter-organizational relationship networks and inter organizational collaboration. When creating a new strategy, mayors, starosts and marshals should apply actions to increase competitive advantage. Social implications: A strategy based on the values of partnership and cooperation consists in: observing alternative strategic solutions of other regions, educating them, applying various strategies, reprogramming the thinking of the local society (e.g. not only communication routes are important, but also ecological behaviours), creating solutions favourable for the development of the municipality (e.g. a common sewage treatment plant, health resort), each of which will have the benefit of creating new solutions, accepting innovations, distinctive features, shaping external trends (e.g. the Park of Miniature World Buildings in Krajno). Originality/value: The article is recommended to region managers (mayors, starosts, marshals) who are looking for a strategy to increase the region's competitiveness. The article constitutes an innovative solution for the application of the \"blue ocean strategy\", which so far has been described only in the case of enterprises. The article is a guide for \"region managers\" who build a strategy of competitiveness based on inter-organizational cooperation and activate stakeholders to create local initiatives. The competitive success of two local initiatives in the Świętokrzyskie Voivodeship is for them a source of research, analyses as well as a guide to good practice. The article presents the implementation of the \"blue ocean strategy\" in an original way, by promoting the role of the region's stakeholders. Keywords:","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135798976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.29119/1641-3466.2023.174.25
Jolanta Tarapata
Purpose: The purpose of the study is to present the digital nature of the marketing communications of companies located in Poland by determining the digital-based activities they undertake in their marketing communications with stakeholders. The study assumes that the digital nature of their marketing communications is determined by their business profile, form of ownership, ownership capital and the number of employees they employ. Design/methodology/approach: The survey was conducted on a sample of 225 enterprises in July-September 2020 throughout Poland (16 provinces). The sample selection was stratified and random. The method used in the study was a diagnostic survey. Findings: The survey results show that a sizable percentage of companies located in Poland have some catching up to do in basic digital functions in the area of stakeholder communication. On the other hand, enterprises using digital solutions in marketing communications boast a fair amount of diversity in them, making the integration of digital instruments and solutions a feature. The undertaking of selected marketing activities by organizations is determined by various attributes of the organization, i.e. business profile, form of ownership, especially their size and ownership capital. Research limitations/implications: The results of the survey call for a broader and more in depth analysis of the digital activity of modern enterprises in the area of marketing communications. This includes, first and foremost, learning about the determinants of the deficiencies manifested by a sizable percentage of companies in this area, which would make it possible, perhaps, to remove the barriers to these companies becoming more digital in the area of communication with stakeholders. Practical implications: The results of the research prove that among the surveyed attributes of organizations, it is the form of ownership and size of the enterprise that most differentiates them in terms of the digital solutions used in marketing communications. Sole proprietorships are less likely to use such solutions than partnerships and limited liability companies, and companies employing between 10 and 49 people are less likely to use such solutions than medium-sized and large companies. They are the ones that should accelerate the implementation of digital solutions in marketing activities first. This would require building a management culture conducive to change and based on an understanding of the role of new technologies, which are now becoming a guarantor of their success. Social implications: Better understanding of the business impact of digital marketing tools. Originality/value: The article is primarily of cognitive value, emphasizing the importance of digital solutions used in marketing communications by modern companies. Consequently, it can be an element that stimulates the management of modern organizations to seek and apply marketing instruments using the latest digital solutions to reach s
{"title":"Marketing communication of modern enterprises in the era of digital economy","authors":"Jolanta Tarapata","doi":"10.29119/1641-3466.2023.174.25","DOIUrl":"https://doi.org/10.29119/1641-3466.2023.174.25","url":null,"abstract":"Purpose: The purpose of the study is to present the digital nature of the marketing communications of companies located in Poland by determining the digital-based activities they undertake in their marketing communications with stakeholders. The study assumes that the digital nature of their marketing communications is determined by their business profile, form of ownership, ownership capital and the number of employees they employ. Design/methodology/approach: The survey was conducted on a sample of 225 enterprises in July-September 2020 throughout Poland (16 provinces). The sample selection was stratified and random. The method used in the study was a diagnostic survey. Findings: The survey results show that a sizable percentage of companies located in Poland have some catching up to do in basic digital functions in the area of stakeholder communication. On the other hand, enterprises using digital solutions in marketing communications boast a fair amount of diversity in them, making the integration of digital instruments and solutions a feature. The undertaking of selected marketing activities by organizations is determined by various attributes of the organization, i.e. business profile, form of ownership, especially their size and ownership capital. Research limitations/implications: The results of the survey call for a broader and more in depth analysis of the digital activity of modern enterprises in the area of marketing communications. This includes, first and foremost, learning about the determinants of the deficiencies manifested by a sizable percentage of companies in this area, which would make it possible, perhaps, to remove the barriers to these companies becoming more digital in the area of communication with stakeholders. Practical implications: The results of the research prove that among the surveyed attributes of organizations, it is the form of ownership and size of the enterprise that most differentiates them in terms of the digital solutions used in marketing communications. Sole proprietorships are less likely to use such solutions than partnerships and limited liability companies, and companies employing between 10 and 49 people are less likely to use such solutions than medium-sized and large companies. They are the ones that should accelerate the implementation of digital solutions in marketing activities first. This would require building a management culture conducive to change and based on an understanding of the role of new technologies, which are now becoming a guarantor of their success. Social implications: Better understanding of the business impact of digital marketing tools. Originality/value: The article is primarily of cognitive value, emphasizing the importance of digital solutions used in marketing communications by modern companies. Consequently, it can be an element that stimulates the management of modern organizations to seek and apply marketing instruments using the latest digital solutions to reach s","PeriodicalId":23940,"journal":{"name":"Zeszyty Naukowe KUL","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135800109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.15678/znuek.2023.1000.0208
Bartłomiej Lisicki, Iwona Franczak
Objective: The aim of the article is to assess the timeliness of the submission of periodic reports by issuers listed on the Warsaw Stock Exchange (WSE) during the COVID-19 pandemic (2020–2022) and to compare it with that of submissions in the years immediately preceding the pandemic (2018–2019). To this end, the following research hypothesis was formulated: the COVID-19 pandemic negatively influenced the timeliness of the publication of periodic reports by companies listed on the WSE, by extending the average time of their submission compared to previous years. Research Design & Methods: In terms of research methods, a literature review and analysis of legal acts were used in the theoretical part, while statistical verification was used to estimate the timeliness of the submission of periodic reports by companies from the Warsaw Stock Exchange. Findings: The research results did not bear out the research hypothesis. Detailed data on the median number of publication days of periodic reports preceding the deadline for submission of the report indicate that in as many as 11 of the 15 indicated subgroups the median number of publication days of periodic reports preceding the deadline is higher. This indicates that in 2020–2022 WSE issuers published reports earlier than they had in 2018–2019. Implications / Recommendations: The research results show that the COVID-19 pandemic did not adversely affect the timely publication of periodic reports of companies listed on the Warsaw Stock Exchange. This is because there was no significant extension of the time to make financial statements available in the years 2020–2022. Contribution: The research contributes to the knowledge of an important feature of financial statements: timeliness. The authors note the lack of research in this area during the COVID-19 pandemic, a period that saw dynamic changes in capital markets.
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