The rapid development of information technology affects changes in people's behavior, especially in shopping, thus encouraging companies to innovate and adapt to technological advances. PT. Mustika Ratu Tbk cooperates with the company e-Commerce marketplace Ralali.com to expand the sales distribution network of Mustika Ratu products and provide ease of the easy and safe buying Online through online channels owned by Ralali.com. This study aims to compare the significance of profitability before and after using e-commerce at PT. Mustika Ratu. This study analyzes financial statements profit including NPM, ROA, ROE. The financial data used are financial statements from 2018-2021 using PT Mustika ratu's financial statements using profitability ratios related to the company's net published on the www.mustika_ratu.co.id website
信息技术的快速发展影响着人们行为的变化，尤其是在购物方面，从而鼓励公司创新和适应技术进步。PT. Mustika Ratu Tbk与公司电子商务市场Ralali.com合作，扩大Mustika Ratu产品的销售分销网络，并通过Ralali.com拥有的在线渠道提供方便，安全的在线购买。本研究的目的是比较PT. Mustika Ratu使用电子商务前后盈利能力的重要性。本研究分析财务报表利润包括NPM、ROA、ROE。使用的财务数据是2018-2021年的财务报表，使用PT Mustika ratu的财务报表，使用与www.mustika_ratu.co.id网站上发布的公司网络相关的盈利比率
{"title":"Comparative Analysis of Profitability Before and After Using E-Commerce (Case Study: PT Mustika Ratu,Tbk)","authors":"Gusnafitri Fitri, Dewi Martha, Rusaidi Thahery, Puspita Rama Nopiana, Wellia Novita","doi":"10.55927/ijsmr.v1i6.5254","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i6.5254","url":null,"abstract":"The rapid development of information technology affects changes in people's behavior, especially in shopping, thus encouraging companies to innovate and adapt to technological advances. PT. Mustika Ratu Tbk cooperates with the company e-Commerce marketplace Ralali.com to expand the sales distribution network of Mustika Ratu products and provide ease of the easy and safe buying Online through online channels owned by Ralali.com. This study aims to compare the significance of profitability before and after using e-commerce at PT. Mustika Ratu. This study analyzes financial statements profit including NPM, ROA, ROE. The financial data used are financial statements from 2018-2021 using PT Mustika ratu's financial statements using profitability ratios related to the company's net published on the www.mustika_ratu.co.id website","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122638901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.55927/ijsmr.v1i6.5317
Junita Risa Megawati, Haryono Umar
This study aims to examine and analyze the effect of transformational and transactional leadership styles on employee loyalty, and the effect of organizational climate moderates transformational and transactional leadership styles on employee loyalty. The research method used ex post-facto with 253 samples from employees of PNM Mekaar Ltd. Region Probolinggo business unit. The results show that transformational and transactional leadership styles have a positive effect on employee loyalty, organizational climate has a positive effect on moderating transformational leadership styles and a negative effect on moderating transactional leadership styles
{"title":"The Effect of Leadership Style on Employee Loyalty with Organizational Climate as a Moderating Variable","authors":"Junita Risa Megawati, Haryono Umar","doi":"10.55927/ijsmr.v1i6.5317","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i6.5317","url":null,"abstract":"This study aims to examine and analyze the effect of transformational and transactional leadership styles on employee loyalty, and the effect of organizational climate moderates transformational and transactional leadership styles on employee loyalty. The research method used ex post-facto with 253 samples from employees of PNM Mekaar Ltd. Region Probolinggo business unit. The results show that transformational and transactional leadership styles have a positive effect on employee loyalty, organizational climate has a positive effect on moderating transformational leadership styles and a negative effect on moderating transactional leadership styles","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122262039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.55927/ijsmr.v1i6.5259
Hilmi Aunillah Kamil, Aida Sari, D. A. Ambarwati
People are eating differently now; they like quick and easy meals. Only in Indonesia are there a lot of fast food restaurants. One of the main fast food chains that has market dominance in Indonesia is McDonald's. In Indonesia, McDonald's built many locations, including Bandar Lampung. The findings of the Google review section reveal that many McDonald's patrons in Bandar Lampung are still not happy with their sensory encounter there. In this study, the mediating variable is satisfaction, which is used to explore how sensory marketing affects consumer repurchase intentions. Based on the questionnaire of 250 respondents, it has been shown that both customer satisfaction and sensory marketing have a favorable and considerable influence on consumers' intentions to make more purchases. Additionally, there is a positive and significant association between sensory marketing and repurchase intention, with satisfaction acting as a mediating component
{"title":"The Effect of Sensoric Marketing on McDonald's Consumer Repurchase Intention in Bandar Lampung City with Customer Satisfaction as Mediation Variable","authors":"Hilmi Aunillah Kamil, Aida Sari, D. A. Ambarwati","doi":"10.55927/ijsmr.v1i6.5259","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i6.5259","url":null,"abstract":"People are eating differently now; they like quick and easy meals. Only in Indonesia are there a lot of fast food restaurants. One of the main fast food chains that has market dominance in Indonesia is McDonald's. In Indonesia, McDonald's built many locations, including Bandar Lampung. The findings of the Google review section reveal that many McDonald's patrons in Bandar Lampung are still not happy with their sensory encounter there. In this study, the mediating variable is satisfaction, which is used to explore how sensory marketing affects consumer repurchase intentions. Based on the questionnaire of 250 respondents, it has been shown that both customer satisfaction and sensory marketing have a favorable and considerable influence on consumers' intentions to make more purchases. Additionally, there is a positive and significant association between sensory marketing and repurchase intention, with satisfaction acting as a mediating component","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117171000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.55927/ijsmr.v1i6.5256
Nunung Hidayaty, A. Dewantoro Marsono
The BMC method can correct errors and provide suggestions for the process of running UMKM in the future. UMKM selling food at Pauh have not shown any improvement, customers who should have naturally gone to the next grade, but the length of time they have been selling is not enough to make them go to the next grade, the object of research is PNM fostered micro-entrepreneurs who sell food at school. The problem to be solved is to look at the BMC. The data collection technique was carried out by distributing questionnaires. While the data analysis technique is descriptive quantitative way. The results of the study show that the value of the channels and cost is quite low
{"title":"Sustainable Business Strategy Through Business Model Canvas to Culinary Business Customer Group at PNM Mekaar Pauh Unit, Padang Regional","authors":"Nunung Hidayaty, A. Dewantoro Marsono","doi":"10.55927/ijsmr.v1i6.5256","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i6.5256","url":null,"abstract":"The BMC method can correct errors and provide suggestions for the process of running UMKM in the future. UMKM selling food at Pauh have not shown any improvement, customers who should have naturally gone to the next grade, but the length of time they have been selling is not enough to make them go to the next grade, the object of research is PNM fostered micro-entrepreneurs who sell food at school. The problem to be solved is to look at the BMC. The data collection technique was carried out by distributing questionnaires. While the data analysis technique is descriptive quantitative way. The results of the study show that the value of the channels and cost is quite low","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115485777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.55927/ijsmr.v1i6.3544
T. OsiasKit, Kilag, Marsha Heyrosa-Malbas, Se P. Villar, Susan L. Arong
E This study aims to explore the potential of Montessori's pedagogy in promoting peace education in the Philippines. Using a qualitative research design, the study collected data from 10 participants, including teachers, parents, and Montessori school administrators. The findings of the study suggest that Montessori's approach can contribute to peace education by promoting a child-centered and experiential learning environment, which can foster critical thinking skills and empathy towards others. Moreover, the study identified several challenges to implementing Montessori's pedagogy in the Philippine context, such as the lack of awareness and understanding of the approach among educators and parents, limited availability of trained Montessori teachers, and the lack of resources and support for implementing the approach in schools. The study also proposed strategies for adapting and implementing Montessori's pedagogy in the Philippine context, such as providing training and professional development for teachers, building awareness and understanding of the approach among parents and educators, and developing partnerships and collaborations between Montessori schools and other educational institutions in the Philippines
{"title":"Maria Montessori's Pedagogy and its Potential to Promote Peace Education in the Philippines","authors":"T. OsiasKit, Kilag, Marsha Heyrosa-Malbas, Se P. Villar, Susan L. Arong","doi":"10.55927/ijsmr.v1i6.3544","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i6.3544","url":null,"abstract":"E This study aims to explore the potential of Montessori's pedagogy in promoting peace education in the Philippines. Using a qualitative research design, the study collected data from 10 participants, including teachers, parents, and Montessori school administrators. The findings of the study suggest that Montessori's approach can contribute to peace education by promoting a child-centered and experiential learning environment, which can foster critical thinking skills and empathy towards others. Moreover, the study identified several challenges to implementing Montessori's pedagogy in the Philippine context, such as the lack of awareness and understanding of the approach among educators and parents, limited availability of trained Montessori teachers, and the lack of resources and support for implementing the approach in schools. The study also proposed strategies for adapting and implementing Montessori's pedagogy in the Philippine context, such as providing training and professional development for teachers, building awareness and understanding of the approach among parents and educators, and developing partnerships and collaborations between Montessori schools and other educational institutions in the Philippines","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123450125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.55927/ijsmr.v1i5.4762
Nurasikin Universitas, Borneo Tarakan
The simultaneous selection of village heads in all districts / cities is intended to avoid negative things in their implementation, village head elections simultaneously consider the number of villages and the ability of election costs charged to the district / city revenue and spending budget so that it is possible to carry out bumpy implementation as long as it is regulated in the District / City Regional Regulation. As a result of the implementation of the policy of Simultaneous Village Head Election, in this Law is regulated regarding the filling of the position of Village Head who quits and is dismissed before the expiration of the term. In accordance with the background, the problem is formulated as follows; The regulation of the authority of the Regional Head resolves the dispute over the results of the Village Head Election and the resolution of the dispute over the results of the village head election by the Regional Head. The type of research used is normative legal research, with the approach used is the approach of legislation. Based on the results of the research found that the granting of authority to the Regional Head in order to resolve disputes over the results of the village head election, will raise new problems, the problem is related to the authority of the Regional Head as an executive state institution that is limited to the authority to carry out the Law only, and also the authority to resolve disputes over the results of village head elections will potentially be objective and not independent, Considering that the Regional Head is a state power formed by a political party, so his authority to resolve disputes over the results of the election of the village head will be political and impure to uphold the law
{"title":"Settlement of Village Head Election Disputes","authors":"Nurasikin Universitas, Borneo Tarakan","doi":"10.55927/ijsmr.v1i5.4762","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i5.4762","url":null,"abstract":"The simultaneous selection of village heads in all districts / cities is intended to avoid negative things in their implementation, village head elections simultaneously consider the number of villages and the ability of election costs charged to the district / city revenue and spending budget so that it is possible to carry out bumpy implementation as long as it is regulated in the District / City Regional Regulation. As a result of the implementation of the policy of Simultaneous Village Head Election, in this Law is regulated regarding the filling of the position of Village Head who quits and is dismissed before the expiration of the term. In accordance with the background, the problem is formulated as follows; The regulation of the authority of the Regional Head resolves the dispute over the results of the Village Head Election and the resolution of the dispute over the results of the village head election by the Regional Head. The type of research used is normative legal research, with the approach used is the approach of legislation. Based on the results of the research found that the granting of authority to the Regional Head in order to resolve disputes over the results of the village head election, will raise new problems, the problem is related to the authority of the Regional Head as an executive state institution that is limited to the authority to carry out the Law only, and also the authority to resolve disputes over the results of village head elections will potentially be objective and not independent, Considering that the Regional Head is a state power formed by a political party, so his authority to resolve disputes over the results of the election of the village head will be political and impure to uphold the law","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126326851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.55927/ijsmr.v1i5.4642
Putri Ayu Tyara, Lisa Virdinarti Putra
Problem-solving is one of the abilities that must be mastered by elementary school students, especially regarding learning to count. So the authors applied the problem-solving learning model using adventure board media to determine the effectiveness in dealing with this problem-solving ability. This research uses quantitative methods. This type of research is an experiment with a none-none equivalent control group design. The population in this study were students in class VA and VB Ungaran Elementary School 01. Data analysis techniques used the normality test, homogeneity test, and simple linear regression test. The results showed that there was an effect of the problem-solving learning model on students' problem-solving abilities using adventure board media on increasing students' problem-solving abilities as evidenced by t count = 4,864 > t table = 2,064 and a significance value of 0.000 <0.05 and influencing the problem-solving ability variable by 47.5%. So it can be concluded that the problem-solving learning model using adventure board media can affect students' problem-solving abilities
解决问题是小学生必须掌握的能力之一，特别是在学习数数方面。因此，作者运用冒险板媒体的问题解决学习模型来确定处理这种问题解决能力的有效性。本研究采用定量方法。这种类型的研究是一种无-无等效对照组设计的实验。本研究对象为云加兰小学01班VA班和VB班的学生。数据分析技术采用正态性检验、齐性检验和简单线性回归检验。结果表明:问题解决学习模式对学生使用冒险板媒体解决问题的能力有提高学生解决问题能力的作用，t count = 4,864 > t table = 2,064，显著性值为0.000 <0.05，对解决问题能力变量的影响为47.5%。由此可见，利用冒险板媒体的问题解决学习模式会影响学生的问题解决能力
{"title":"The Influence of Problem-Solving Learning Model Assisted by Adventure Board Media on Students' Problem-Solving Ability","authors":"Putri Ayu Tyara, Lisa Virdinarti Putra","doi":"10.55927/ijsmr.v1i5.4642","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i5.4642","url":null,"abstract":"Problem-solving is one of the abilities that must be mastered by elementary school students, especially regarding learning to count. So the authors applied the problem-solving learning model using adventure board media to determine the effectiveness in dealing with this problem-solving ability. This research uses quantitative methods. This type of research is an experiment with a none-none equivalent control group design. The population in this study were students in class VA and VB Ungaran Elementary School 01. Data analysis techniques used the normality test, homogeneity test, and simple linear regression test. The results showed that there was an effect of the problem-solving learning model on students' problem-solving abilities using adventure board media on increasing students' problem-solving abilities as evidenced by t count = 4,864 > t table = 2,064 and a significance value of 0.000 <0.05 and influencing the problem-solving ability variable by 47.5%. So it can be concluded that the problem-solving learning model using adventure board media can affect students' problem-solving abilities","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123779315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.55927/ijsmr.v1i5.4619
Immi Ira Monalisa Saragih
One of the visions and missions of the ASEAN Community is the effort in improving economic, trade and investment cooperation. However it is not uncommon for business doers to double also as a money launderer who intentionally invest the money they get from criminal activities and hiding the illicit money by disguising it into the financial or trading systems, or depositing the money in the banks in ASEAN member countries. Concealing and saving moneys in other countries to make it harder for the law enforcers to trace the origin of the money may be considered an international crime of money laundry. In view of the circumstances of the financial crimes, especially the money laundering and tax evasion, this issue needs to be discussed, addressed and taken into consideration by the ASEAN member countries in order to find solutions for the prevention and eradication of money laundering, corruption and tax evasion crimes among the ASEAN member countries to welcome the ASEAN Community 2025
{"title":"The Needs of Money Laundering and Tax Evasion Crimes Prevention in the Asean Community","authors":"Immi Ira Monalisa Saragih","doi":"10.55927/ijsmr.v1i5.4619","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i5.4619","url":null,"abstract":"One of the visions and missions of the ASEAN Community is the effort in improving economic, trade and investment cooperation. However it is not uncommon for business doers to double also as a money launderer who intentionally invest the money they get from criminal activities and hiding the illicit money by disguising it into the financial or trading systems, or depositing the money in the banks in ASEAN member countries. Concealing and saving moneys in other countries to make it harder for the law enforcers to trace the origin of the money may be considered an international crime of money laundry. In view of the circumstances of the financial crimes, especially the money laundering and tax evasion, this issue needs to be discussed, addressed and taken into consideration by the ASEAN member countries in order to find solutions for the prevention and eradication of money laundering, corruption and tax evasion crimes among the ASEAN member countries to welcome the ASEAN Community 2025","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121991227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.55927/ijsmr.v1i5.4519
Fitria Larasati, Khakam Ma’ruf
This research is oriented towards presenting the process of optimizing the application of gender education-based integrative thematic learning media using damar kurung culture. This research refers to literature study and data analysis conducted at SMP Muhammadiyah 6 Manisrenggo. The results obtained are that the integrative thematic learning model has not been applied optimally, even though it should have been implemented in schools that implement the 2013 curriculum. Damar kurung with the theme of gender education is one of the options for utilizing integrative thematic learning media. This research can provide benefits to the next generation in increasing their insight and awareness regarding the existence of local learning media potential with damar kurung media innovation. Damar kurung can also be utilized as a source of information and reference regarding integrative thematic learning media based on gender education. Damar kurung as a cultural wealth in Indonesia should continue to be preserved by the next generation of the nation, namely students and various groups so that Indonesian culture can always be maintained and enjoyed in the future
{"title":"Optimizing Damar Kurung Culture as an Integrative Thematic Learning Media Based on Gender Education","authors":"Fitria Larasati, Khakam Ma’ruf","doi":"10.55927/ijsmr.v1i5.4519","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i5.4519","url":null,"abstract":"This research is oriented towards presenting the process of optimizing the application of gender education-based integrative thematic learning media using damar kurung culture. This research refers to literature study and data analysis conducted at SMP Muhammadiyah 6 Manisrenggo. The results obtained are that the integrative thematic learning model has not been applied optimally, even though it should have been implemented in schools that implement the 2013 curriculum. Damar kurung with the theme of gender education is one of the options for utilizing integrative thematic learning media. This research can provide benefits to the next generation in increasing their insight and awareness regarding the existence of local learning media potential with damar kurung media innovation. Damar kurung can also be utilized as a source of information and reference regarding integrative thematic learning media based on gender education. Damar kurung as a cultural wealth in Indonesia should continue to be preserved by the next generation of the nation, namely students and various groups so that Indonesian culture can always be maintained and enjoyed in the future","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131397124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.55927/ijsmr.v1i5.4475
Jefri Putri Nugraha, Dimas Bayu Sasongko
This study aims to identify and analyze the marketing strategy of koi fish in ulate a marketing strategy using the koi fish marketing mix. Fara Koi Business Unit Farm and form The method used in this research is the descriptive method. The location of the research was done at Fara Koi Business Unit Farm, Sumberdodol Village, District of Panekan, Magetan Regency. The results showed that Fara Koi Business Unit Farm has implemented a marketing mix strategy well, each variable can be explained in detail. In products, the business unit has implemented product quality dimensions well, such as guaranteed fish quality, varied types, and sizes of koi fish, and product guarantees, as well as service or service. The price set by the business unit is lower than that of koi fish of the same quality on the market. The business unit's current target consumers are resellers, hobbies, and plasma farmers. Each target has a different price of each. There are two distribution channels carried out by the business unit, namely direct and indirect. The location of the business unit is not strategic. Promotions that have been carried out by the business unit have three aspects, namely advertising, sales promotion, and personal selling. Meanwhile, for each strategy made in between, namely, the addition of production capacity to meet consumer needs. Discounts for repeat customers. Promotion optimization by creating a special promotion division in the business unit organization
{"title":"Strategy Implementation and Success Factors of Koi Fish Marketing through Online Media at the Fara Koi Magetan Business Unit","authors":"Jefri Putri Nugraha, Dimas Bayu Sasongko","doi":"10.55927/ijsmr.v1i5.4475","DOIUrl":"https://doi.org/10.55927/ijsmr.v1i5.4475","url":null,"abstract":"This study aims to identify and analyze the marketing strategy of koi fish in ulate a marketing strategy using the koi fish marketing mix. Fara Koi Business Unit Farm and form The method used in this research is the descriptive method. The location of the research was done at Fara Koi Business Unit Farm, Sumberdodol Village, District of Panekan, Magetan Regency. The results showed that Fara Koi Business Unit Farm has implemented a marketing mix strategy well, each variable can be explained in detail. In products, the business unit has implemented product quality dimensions well, such as guaranteed fish quality, varied types, and sizes of koi fish, and product guarantees, as well as service or service. The price set by the business unit is lower than that of koi fish of the same quality on the market. The business unit's current target consumers are resellers, hobbies, and plasma farmers. Each target has a different price of each. There are two distribution channels carried out by the business unit, namely direct and indirect. The location of the business unit is not strategic. Promotions that have been carried out by the business unit have three aspects, namely advertising, sales promotion, and personal selling. Meanwhile, for each strategy made in between, namely, the addition of production capacity to meet consumer needs. Discounts for repeat customers. Promotion optimization by creating a special promotion division in the business unit organization","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128484429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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