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REBRANDING POSAJA DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM @posaja.official
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2321
Wina Novita Rachmalia, D. Putra
This study explains how the strategy communication carried out by Pos Indonesia in the socialization of PosAja's rebranding. The socialization conducted through social media Instagram, this research was conducted because of the importance of socialization to build brand awareness from the public for PosAja. This research was carried out with qualitative approach, using the case study method. The data collection used is observation and interviews to obtain the results studied. Researchers will analyze strategies communication uses four stages. Getting to know the audience, compiling messages, establishing methods, and evaluation of communication. The results of this study indicate that the effective communication strategy running according to the four stages can be said to be appropriate. But the results on the evaluation that the socialization carried out still feels lacking and needs to improve how internal operating system that is done by the IT division. This needs to be done so that the products being developed is currently running according to the company's wishes, namely the wider community knows products from Pos Indonesia and the community uses the service in accordance with the vision and mission PosAja, which is to make those users a friend to a reliable friend in delivering goods to their destination.
本研究解释印尼Pos在PosAja品牌重塑的社会化过程中是如何进行战略传播的。通过社交媒体Instagram进行的社会化,这项研究是因为社会化对于建立大众对PosAja的品牌认知的重要性。本研究采用定性方法,采用个案研究法。使用的数据收集是观察和访谈,以获得研究结果。研究人员将分析沟通策略使用的四个阶段。了解受众,整理信息,建立传播方法,评价传播效果。研究结果表明,按照这四个阶段运行的有效传播策略可以说是合适的。但是社会化所进行的评价结果仍有不足之处,需要改进IT部门的内部操作系统。这需要这样做,以便正在开发的产品目前根据公司的愿望运行,即更广泛的社区知道Pos印度尼西亚的产品,社区根据PosAja的愿景和使命使用服务,这是为了让这些用户成为一个可靠的朋友,将商品运送到他们的目的地。
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引用次数: 0
POLA KOMUNIKASI PROSTITUSI ONLINE PARA PEDILA DI DOLLY DAN KEMBANG KUNING 多莉和黄花的网络卖淫模式
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2158
Akhsaniyah Akhsaniyah
This study focusses on the Communication Patterns carried out by “Pedila” (Perempuan yang dilacurkan) in online prostitution in the Dolly and Kembang Kuning, Surabaya. The study uses a descriptive approach by using in-depth interviews. The subject who provided the information was a member of the “KOMPPAS” (Kelompok Pemberdayaan dan Penanganan Korban Traficking Surabaya)organization. Before and after the closure of the localization, even during the covid-19 pandemic until now, the practice of online prostitution is still exists. Using the theory of Interpersonal Communication Patterns and Gender, the results of this study is; There are two types of online prostitution communication patterns, first type 1, namely communication by pimps with guests to carry out negotiations and transactions, then communication by pimps with pedila. The second type is the communication carried out by Pedila directly with the Guest and conducting transactions, without intermediary Pimps. In the Dolly area, Pedila uses Type 1 a lot, while in the Kembang Kuning Pedila area many uses Type 2. Both are risky and vulnerable to crime, violence, and fraud. In Type 1, crime can be obtained from two actors, from Pimps and Guests. While Type 2, crime, violence, and fraud can come from the Guest.
本研究的重点是在泗水的多利和肯邦的网上卖淫中,“Pedila”(Perempuan yang dilacurkan)所进行的传播模式。本研究采用深度访谈的描述性方法。提供资料的人是“KOMPPAS”(Kelompok Pemberdayaan dan Penanganan Korban贩运泗水组织)的成员。在地方化关闭前后,即使在新冠肺炎疫情期间直到现在,网上卖淫的做法仍然存在。运用人际交往模式与性别理论,本研究的结果为:网络卖淫的传播模式有两种,第一种是1型,即皮条客与客人沟通进行谈判和交易,第二种是皮条客与淫妇沟通。第二种类型是Pedila直接与客人进行沟通并进行交易,没有中间人皮条客。在多利地区,1型的使用较多,而在康邦昆宁地区,2型的使用较多。两者都有风险,容易受到犯罪、暴力和欺诈的影响。在类型1中,犯罪可以从两个角色获得,皮条客和客人。而第二类,犯罪,暴力和欺诈可能来自客人。
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引用次数: 0
ANALISIS JARINGAN KOMUNIKASI OPINI PUBLIK PADA FENOMENA “PEMECATAN Dr TERAWAN” DI TWITTER 分析公众舆论的网络分析TWITTER上的“TERAWAN医生的脱离困境”现象
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2192
Agus Rafi Al Majid, Widyo Nugroho
This study aims to determine the system-level communication network and actors on the “Terawan” link and to find out public opinion about this phenomenon and how the IDI organization reacts in responding to public opinion. By using the theory of Computer Mediated Communication (CMC). The method used in this research is a quantitative approach with the method of Social Network Analysis with Netlytic and Gephi and content analysis. The population used in this study are active Twitter users, with a maximum sample of 2500 obtained from Netlytic. The results showed that this network has 1969 Nodes and 1991 Edges, with 5 large clusters in this network. This network has a value of Diameter 19, Destiny 0.000604, Reciprocity 0.011160, Centralization 0.107200 and Modularity 0.810800. The most influential actor in this network is @heraloebs with a Degree Centrality value of 391 and an Eigenvector Centrality value of 1.0. Therefore, this network includes a network that is widespread in the distribution of information, with influential actors in the distribution of information such as @heraloebss. While the focus of communication carried out by the IDI organization in responding to public opinion regarding the phenomenon of “Dr Terawan’s dismissal”
本研究旨在确定“Terawan”环节上的系统级传播网络和行动者,并找出关于这一现象的舆论,以及IDI组织如何回应舆论。运用计算机中介通信(CMC)理论。在本研究中使用的方法是定量的方法与社会网络分析与Netlytic和Gephi和内容分析的方法。本研究中使用的人群是活跃的Twitter用户,从Netlytic获得的最大样本为2500人。结果表明,该网络有1969个节点和1991个边缘,其中有5个大型集群。该网络的值为直径19,命运0.000604,互惠0.011160,集中化0.107200,模块化0.810800。该网络中最具影响力的参与者是@heraloebs,度中心性值为391,特征向量中心性值为1.0。因此,这个网络包括一个广泛传播信息的网络,其中有传播信息的有影响力的行动者,如@heraloebss。而IDI组织在回应关于“Terawan博士被解雇”现象的舆论时所进行的沟通重点
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引用次数: 0
MANAJEMEN PRODUKSI KONTEN ‘SKETSAMU’ DI YOUTUBE MUHAMMADIYAH CHANNEL
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.1999
Rhafidilla Vebrynda
Muhammadiyah is one of the largest Islamic organizations in the world. In the midst of the development of social media, YouTube has become one of the choices for Muhammadiyah's da’wah media. SketsaMu is one of the da'wah video rubrics on the Muhammadiyah YouTube Channel (Muhammadiyah's official YouTube). This research focuses on the management of YouTube content production in the SketsaMu rubric. This study uses the concept of Eli M Noam about the key factors for the success of media production, there are, risk reduction, product development and organizational structure. This research use case study with qualitative research method. Data collection uses interviews, observations and documentation. This study found that the first concept of reduction is by adjusting the target audience and distributing the platform. The second concept is in the product development process, namely by writing, editing, revising and developing programs. The last factor of the organization is still not implemented optimally, all production processes to distribution are still carried out by one team, so the workload becomes a lot.
穆罕默迪亚是世界上最大的伊斯兰组织之一。在社交媒体发展的过程中,YouTube成为了Muhammadiyah的da 'wah媒体的选择之一。SketsaMu是Muhammadiyah YouTube频道(Muhammadiyah的官方YouTube)上的da'wah视频标题之一。本研究的重点是在SketsaMu框架下对YouTube内容生产的管理。本研究采用Eli M Noam关于媒体生产成功的关键因素的概念,有风险降低、产品开发和组织结构。本研究采用定性研究方法进行案例研究。数据收集采用访谈、观察和文件。本研究发现,减量的第一个概念是通过调整目标受众和分发平台。第二个概念是在产品开发过程中,即通过编写、编辑、修改和开发程序。组织的最后一个因素仍然没有得到最优的实施,所有的生产过程到分销仍然由一个团队进行,因此工作量变得很大。
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引用次数: 0
REPRESENTATION OF POWER AND IDEOLOGY ON JOKOWI'S SPEECH 佐科威演讲中的权力和意识形态代表
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2143
Haryo Sutanto, Dwi Purbaningrum
A speech reflects the power and ideology of the communicator when it is delivered. It also has the representation of the social and political situation at the time it is delivered. The speech is about the successful handling of the Covid-19 Pandemic and the initial success of economic recovery among ASEAN countries. This research intends to open a new understanding of a speech discourse. A speech discourse can carry many meanings that are packaged in the representation of the power and ideology of the communicator. Having the ability to read the meaning behind a speech is an advance in building a civil society. The representation were analyzed through three level of analysis of critical discourse analysis. The first is to analyze text with features associated with the text as-a-whole, the second is to analyze text with features related to text at the sentence level and word level, and the third is to analyze the findings through contextual interpretation. The result of this speech analysis shows that Jokowi’s speech has represented the power of Indonesia as the next leader of ASEAN Chair in 2023 and the ideology of Indonesia to develop together with other Southeast Asia countries in ASEAN. 
演讲在发表时反映了传播者的力量和意识形态。它还反映了当时的社会和政治局势。这是东盟国家成功应对新冠肺炎疫情和经济复苏初见成效的讲话。本研究旨在开启对言语语篇的新认识。言语话语可以承载许多意义,这些意义被包装在传播者的权力和意识形态的表征中。拥有阅读演讲背后含义的能力是建设公民社会的一种进步。通过批评话语分析的三个层次的分析来分析这些表征。第一种是用与文本相关的特征对文本进行整体分析,第二种是用与文本相关的特征在句子层面和词层面对文本进行分析,第三种是通过语境解释分析发现。这次演讲分析的结果表明,佐科威的演讲代表了印尼作为2023年东盟轮值主席国下一任领导人的实力,以及印尼在东盟与其他东南亚国家共同发展的意识形态。
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引用次数: 0
KEKERASAN VERBAL DALAM KASUS PENGANIAYAAN ADE ARMANDO DI TWITTER 阿芒多在推特上遭受虐待的口头暴力
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2132
Unwanus Sidik, Umi Halwati, Nawawi Nawawi
Content on social media spreads almost unstoppably, both positive and negative. Due to its virtual nature as well as the fading culture of politeness in society, it can now be seen that uploads or comments in it tend to display harsh and even obscene words called verbal violence. This study aims to determine the form of language used in social media and comments on posts on Twitter social media. This research method uses a qualitative descriptive method. The source of research data comes from social media Twitter, while the data is in the form of uploads and comments on verbal violence on Twitter. The data collection technique uses documentation techniques. Data analysis used qualitative analysis techniques and techniques for checking the validity of the data which was carried out by checking the persistence of observation and checking techniques. The results showed that the form of language used in Twitter sentences has accuracy, clarity, and straightforwardness. While comments on posts on Twitter in the form of verbal violence include: insults, swearing, hyperbole, dysphemism, stigmatization, and associations in animals. The verbal violence on Twitter shows that the Indonesian people do not care about the polite language culture, so that it becomes input for the government and community leaders to find a complete solution in overcoming this quite worrying problem.
社交媒体上的内容传播几乎是不可阻挡的,无论是积极的还是消极的。由于它的虚拟性质以及社会上礼貌文化的衰落,现在可以看到,在它上上传或评论往往会显示出严厉甚至淫秽的语言暴力。本研究旨在确定社交媒体中使用的语言形式以及Twitter社交媒体上的帖子评论。本研究方法采用定性描述法。研究数据的来源来自社交媒体Twitter,数据的形式是Twitter上关于言语暴力的上传和评论。数据收集技术使用文档技术。数据分析采用定性分析技术和检验数据有效性的技术,通过检验观察的持久性和检验技术来进行。结果表明,Twitter句子中使用的语言形式具有准确性、清晰度和直观性。而推特上的评论则以语言暴力的形式出现,包括:侮辱、咒骂、夸张、歧义、污名化和动物联想。Twitter上的语言暴力表明印尼人并不在意礼貌的语言文化,因此政府和社区领袖需要找到一个完整的解决方案来克服这个令人担忧的问题。
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引用次数: 0
LITERACY EVENT SEBAGAI KAMPANYE PUBLIC RELATIONS DALAM MENINGKATKAN SEMANGAT LITERASI MASYARAKAT INDONESIA 扫盲活动作为一项促进印尼扫盲精神的公共关系活动
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2064
Anisa Diniati, Razie Razak, M. Lestari
Tel-U Literacy Event 2021 seeks to embrace various pentahelix elements to call for the spirit of literacy so that they can provide knowledge that can be utilized in improving people's welfare. This study aims to explore what Public Relations campaign strategies are being carried out to increase the literacy spirit of the Indonesian people. The type of research used is descriptive research using a qualitative approach. The primary data sources used are the results of observations and interviews with key informants, supporting informants, and expert informants in the field of event management, public relations campaign management, and literacy. The results showed that in implementing the Public Relations campaign strategy in increasing the spirit of literacy, there are five main stages consisting of situation analysis, planning programming, pentahelix strategy, Taking Action Communication, and monitoring evaluation. Situation analysis and monitoring evaluation are two interconnected stages, this stage the Literacy Event routinely conducts After Action Review activities in order to find out the advantages and disadvantages of the events being held. Through these three activities, Literacy Event is much easier to determine the purpose of the activity, target audience, themes and topics, until the implementation of the activity takes place.
2021年Tel-U扫盲活动旨在拥抱各种五螺旋元素,呼吁扫盲精神,以便他们能够提供可用于改善人民福利的知识。本研究旨在探讨正在实施的公共关系运动战略,以提高印度尼西亚人民的扫盲精神。使用的研究类型是使用定性方法的描述性研究。使用的主要数据来源是对事件管理、公共关系活动管理和扫盲领域的关键举报人、辅助举报人和专家举报人的观察和访谈结果。结果表明,在实施提高识字精神的公共关系运动策略时,主要分为态势分析、规划规划、五螺旋策略、行动传播和监测评估五个阶段。情况分析和监测评估是两个相互关联的阶段,在这个阶段,扫盲活动定期进行行动后审查活动,以找出正在举行的活动的优点和缺点。通过这三个活动,扫盲活动更容易确定活动的目的,目标受众,主题和话题,直到活动的实施发生。
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引用次数: 0
SELF DISCLOSURE DAN PERFORMATIVITAS KAUM LESBIAN ANDRO PADA MEDIA BARU (TIKTOK)
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2268
Andrine Prima Afneta Arzil
This research is a scientific analysis of media which is closely related to social practices that occur in society as well as representation of gender identities in digital media. This research was conducted to determine the discourse of self disclosure, physical and appearance performativity, homosexual talk performativity, and sexual activity performativity displayed by lesbian (andro) on her new media accounts (Tik Tok) and how Tik Tok is interpreted as a medium of resistance lesbians today. By using a qualitative research methodology, this study puts itself in a digital ethnographic approach. The data collected in this digital ethnographic study is in the form of in-depth and comprehensive observations of 227 video content uploaded by creators, making transcripts on each content then categorized, and conducting analysis in accordance with research objectives. Through audio-visual that legitimize their performativeness, from here, their identity is formed, reshaped, displayed, and conveyed to the mass audience through self-disclosure. Thus, this actualization event leads to resistance. The body is not only understood as a plate on which sexuality and gender are formed, but gender and sexuality itself are labeled into the body. Identity, then, is formed performatively through discourse. Gender identity is an effect produced by individuals because it displays gender act practices.
本研究是对媒体的科学分析,它与社会中发生的社会实践以及数字媒体中性别认同的表现密切相关。本研究旨在确定女同性恋(andro)在其新媒体账户(Tik Tok)上展示的自我披露话语、身体和外表表演、同性恋谈话表演和性活动表演,以及Tik Tok如何被解释为当今女同性恋抵抗的媒介。通过使用定性研究方法,本研究将自己置于数字民族志方法中。本次数字民族志研究收集的数据是对创作者上传的227个视频内容进行深入、全面的观察,并对每个内容进行转录,然后进行分类,并根据研究目的进行分析。通过使他们的表演正当化的视听,从这里,他们的身份被形成、重塑、展示,并通过自我揭露传达给大众观众。因此,这个实现事件导致抵抗。身体不仅被理解为形成性和性别的盘子,而且性别和性本身也被贴上了身体的标签。因此,身份是通过话语表现性地形成的。性别认同是个体产生的一种效应,因为它表现了性别行为的实践。
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引用次数: 1
FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP REMAJA PADA BUDAYA KOREAN POP DI KOTA SURABAYA 影响青少年对韩国流行文化态度的因素
Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2278
Yodiva Fitri Amalia, Didik Tranggono
At present the global influence in the spread of culture is increasingly visible due to various factors. Supporting factors such as social media and mass media. In the development of the phenomenon of K-Pop (Korean Pop) or the wave of the Korean Wave in Indonesia, this has led to the emergence of many communities of lovers of K-Pop artists, especially for teenagers, of course many have formed a community so that they can share information or knowledge about the Korean Wave. Korean pop culture is highly accepted by teenage fan groups in the city of Surabaya. The purpose of this study is to determine the effect of role models and the expression of idolization of Korean pop culture on adolescent attitudes in the city of Surabaya. The theory used is Korean pop culture which consists of Role Models and Expression of Idoltation. Besides that, it also uses the theory of adolescent attitudes. The research method used in this research is quantitative. With data collection techniques through the distribution of questionnaires/questionnaires. The results of this study show the results of multiple linear regression analysis, the dimension of Korean pop culture that has the greatest influence on adolescent attitudes in the city of Surabaya is role mode with an overall indicator mean of 2.95. Then the results of the hypothesis test show that the influence given by Korean pop content culture on adolescent attitudes in the city of Surabaya has an influence of 81%.
目前,由于各种因素的影响,文化传播的全球影响力越来越明显。支持因素,如社交媒体和大众媒体。在K-Pop(韩国流行音乐)现象或韩流在印度尼西亚的发展中,这导致了许多K-Pop艺术家爱好者社区的出现,特别是青少年,当然许多人已经形成了一个社区,以便他们可以分享有关韩流的信息或知识。韩国流行文化在泗水市的青少年粉丝团体中被高度接受。本研究之目的在于探讨角色模范与偶像化韩国流行文化对泗水市青少年态度之影响。其理论是由“榜样”和“偶像崇拜的表现”组成的韩国流行文化。除此之外,它还使用了青少年态度理论。本研究采用的研究方法是定量的。通过发放问卷/调查问卷来收集数据。本研究结果显示多元线性回归分析的结果,韩国流行文化对泗水市青少年态度影响最大的维度是角色模式,整体指标平均值为2.95。假设检验的结果显示,韩国流行内容文化对泗水市青少年态度的影响为81%。
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引用次数: 1
HIPERSEMIOTIKA PADA MITOS TENTANG COVID-19 DI MEDIA SOSIAL FACEBOOK DAN WHATSAPP FACEBOOK和WHATSAPP社交媒体上关于COVID-19神话的hipermiotika
Pub Date : 2022-06-30 DOI: 10.32509/wacana.v21i1.1891
Tita Sahara
In the era of the Covid-19 pandemic, myths emerged in the community through the Internet, especially social media Facebook and Whatsapp. In the midst of increasing cases of Covid-19 transmission, the spread of information related to Covid-19 on the Internet can easily and quickly spread in the community. This has resulted in panic leading to belief in myths related to the prevention and treatment of Covid-19 without seeking further information. For example, myths about the efficacy of onions and garlic, cooking lodeh vegetables in Yogyakarta and making wong-wongan rice as ritual to ward off natural disasters and diseases in Bali. This article examines the excessive content of signs in mythical texts. This study aims to understand the signs of hypersemiotics in the myth txt. The study uses a constructivist paradigm with a qualitative approach and descriptive type and uses hypersemiotic theory. Data were collected by documentation study and interviews. The data were analyzed by Yasraf A. Piliang’s hypersemiotic analysis method. As a result, researchers found hyper-signifier and hyper-code in mythical texts. Also the exixtence, meaning and function of hypersemiotic signs in myth
在新冠肺炎大流行时期,通过互联网,特别是社交媒体Facebook和Whatsapp,社会上出现了神话。在新型冠状病毒感染病例不断增加的情况下,通过互联网传播的相关信息可以在社区中轻松快速地传播。这导致恐慌,导致人们在不寻求进一步信息的情况下相信与预防和治疗Covid-19有关的神话。例如,关于洋葱和大蒜功效的神话,在日惹烹饪lodeh蔬菜,在巴厘岛制作wong-wongan米饭作为抵御自然灾害和疾病的仪式。本文考察了神话文本中符号的过量内容。本研究旨在了解神话文本中的符号学特征。本研究采用建构主义的定性研究范式和描述性研究范式,并运用超符号学理论。采用文献研究法和访谈法收集数据。采用Yasraf A. Piliang的过凝分析方法对数据进行分析。因此,研究人员在神话文本中发现了超能指和超代码。神话中充血符号的存在、意义和功能
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引用次数: 0
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WACANA: Jurnal Ilmiah Ilmu Komunikasi
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