Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1872
Vanessa Lixeri, B. Simangunsong
Indonesia has various types of ethnicities and cultures. However, not everyone understands their own culture. This then raises concerns about the possibility of extinction will occur in the future. So, it is necessary to carry out the cultural inheritance. Cultural inheritance is not only centered on verbal meanings but also nonverbal meanings. The meaning of each person can be the same as well as different because everyone interacts different backgrounds people, this explanation can be related to the symbolic interactionism theory proposed by Herbert Blumer. When interacting with people from another region, people may experience culture shock because of differences that they are not used to experiencing. With this problem, the researcher wants to find out how the previous generation of Pontianak Chinese people who live in Jabodetabek pass the nonverbal meaning of the cheng beng ceremony to their successors. This research uses phenomenological methods and constructivist paradigms. The data from this study were obtained from structured interviews which were then coded into words. The results of this study indicate that there are two ways of inheriting the cheng beng ceremonial culture, namely by telling and bringing directly to the ancestral graves so that future generations can experience it firsthand.
{"title":"PEWARISAN MAKNA NONVERBAL UPACARA CHENG BENG PADA MASYARAKAT TIONGHOA PONTIANAK DI JABODETABEK","authors":"Vanessa Lixeri, B. Simangunsong","doi":"10.32509/wacana.v21i1.1872","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1872","url":null,"abstract":"Indonesia has various types of ethnicities and cultures. However, not everyone understands their own culture. This then raises concerns about the possibility of extinction will occur in the future. So, it is necessary to carry out the cultural inheritance. Cultural inheritance is not only centered on verbal meanings but also nonverbal meanings. The meaning of each person can be the same as well as different because everyone interacts different backgrounds people, this explanation can be related to the symbolic interactionism theory proposed by Herbert Blumer. When interacting with people from another region, people may experience culture shock because of differences that they are not used to experiencing. With this problem, the researcher wants to find out how the previous generation of Pontianak Chinese people who live in Jabodetabek pass the nonverbal meaning of the cheng beng ceremony to their successors. This research uses phenomenological methods and constructivist paradigms. The data from this study were obtained from structured interviews which were then coded into words. The results of this study indicate that there are two ways of inheriting the cheng beng ceremonial culture, namely by telling and bringing directly to the ancestral graves so that future generations can experience it firsthand.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115394658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1882
Ahandini Nirmala Sukma, Risma Kartika
The phenomenon of intercultural marriage is something that is often encountered in Indonesia. The number of islands, cultures, ethnicities, and languages that Indonesia has makes diversity can be found in several aspects of life, one of which is marriage. Communication that occurs in inter-ethnic married couples certainly has several obstacles that can cause miscommunication and lead to conflict in the household. The purpose of this study was to determine the barriers to intercultural communication in married couples in Depok City. The concepts in this study consist of Intercultural Communication and Barriers to Intercultural Communication. This research uses a qualitative approach and descriptive research type. The results of this study were that six of informants each encountered obstacles both above and below the waterline. From the statements of the six informants, it can be concluded that the obstacles that occur are caused by differences in understanding and lack of communication of each individual regarding the categories of intercultural communication barriers above waterline, below waterline and prejudice. In addition, ethnocentrism only occurs in one informants only
{"title":"Intercultural Communication Barriers for Couples in Depok City","authors":"Ahandini Nirmala Sukma, Risma Kartika","doi":"10.32509/wacana.v21i1.1882","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1882","url":null,"abstract":"The phenomenon of intercultural marriage is something that is often encountered in Indonesia. The number of islands, cultures, ethnicities, and languages that Indonesia has makes diversity can be found in several aspects of life, one of which is marriage. Communication that occurs in inter-ethnic married couples certainly has several obstacles that can cause miscommunication and lead to conflict in the household. The purpose of this study was to determine the barriers to intercultural communication in married couples in Depok City. The concepts in this study consist of Intercultural Communication and Barriers to Intercultural Communication. This research uses a qualitative approach and descriptive research type. The results of this study were that six of informants each encountered obstacles both above and below the waterline. From the statements of the six informants, it can be concluded that the obstacles that occur are caused by differences in understanding and lack of communication of each individual regarding the categories of intercultural communication barriers above waterline, below waterline and prejudice. In addition, ethnocentrism only occurs in one informants only","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116957674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1897
Arifah Budiarti, H. Cangara, Umaimah Wahid
Indonesian students who take part in the Indonesian International Student Mobility Awards program in Russia may encounter challenges when interacting with local residents due to the relatively foreign culture, including language. This study was conducted to describe the facts that occurred in the process of intercultural communication during Indonesian students participating in the program in Russia. The method used in this research is a qualitative approach with case study research methods. The researcher chose to use a case study because the researcher wanted to conduct an in-depth search of programs, events and process activities for one or more individuals who were limited by time and activity. Furthermore, the researchers collected complete information using a variety of data collection procedures over a sufficient period of time. The results of this study indicate a tendency for the contribution of conceptual filters according to Gudykunst Kim's cultural communication model which includes, culture, socio-culture, psycho-culture, and environment that affect the interaction process of program participants while in Russia. Indonesian students participating in the Indonesian International Student Mobility Awards program who choose Russia as their destination country are advised in advance to take a basic level Russian language course in Indonesia.
{"title":"KOMUNIKASI ANTARBUDAYA MAHASISWA PESERTA PROGRAM INDONESIAN INTERNATIONAL STUDENT MOBILITY AWARDS (IISMA) DI RUSIA","authors":"Arifah Budiarti, H. Cangara, Umaimah Wahid","doi":"10.32509/wacana.v21i1.1897","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1897","url":null,"abstract":"Indonesian students who take part in the Indonesian International Student Mobility Awards program in Russia may encounter challenges when interacting with local residents due to the relatively foreign culture, including language. This study was conducted to describe the facts that occurred in the process of intercultural communication during Indonesian students participating in the program in Russia. The method used in this research is a qualitative approach with case study research methods. The researcher chose to use a case study because the researcher wanted to conduct an in-depth search of programs, events and process activities for one or more individuals who were limited by time and activity. Furthermore, the researchers collected complete information using a variety of data collection procedures over a sufficient period of time. The results of this study indicate a tendency for the contribution of conceptual filters according to Gudykunst Kim's cultural communication model which includes, culture, socio-culture, psycho-culture, and environment that affect the interaction process of program participants while in Russia. Indonesian students participating in the Indonesian International Student Mobility Awards program who choose Russia as their destination country are advised in advance to take a basic level Russian language course in Indonesia.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129766645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1724
Xenia Angelica Wijayanto, Lamria Raya Fitriyani, Lestari Nurhajati
Various statements about Covid-19 vaccines from the government became a lot of discussion, including among teachers. Government public communication should be carried out to manage diverse polemics and public opinion. Discussions about the planning and process of vaccine administration come with different approaches, thinking skills and knowledge, especially with the increasing use of communication technology such as internet and social media. This difference in knowledge and perception can be bridged if there are parties who help socialize the benefits and importance of the COVID-19 vaccine, such as teacher, one of the gate keepers in selecting information and public dissemination. The specific purpose of this research is to get a complete picture of how digital literacy skills and teachers' perceptions of information regarding the delivery of the Covid-19 vaccine. Method used are by distributing online questionnaires to high school teachers in Indonesia (DKI Jakarta, Yogyakarta, Bali, South Kalimantan and South Sulawesi) with approximately 493 samples. From the discussion, SMA/SMK teachers in Indonesia have excellent digital literacy skills related to COVID-19 Vaccine information in online media. It's just that unfortunately the ability to produce, modify and participate in organizations that produce messages related to COVID-19 Vaccine information is still relatively low.
{"title":"LITERASI DIGITAL TENTANG VAKSIN COVID-19 DI KALANGAN GURU SMA DI INDONESIA","authors":"Xenia Angelica Wijayanto, Lamria Raya Fitriyani, Lestari Nurhajati","doi":"10.32509/wacana.v21i1.1724","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1724","url":null,"abstract":"Various statements about Covid-19 vaccines from the government became a lot of discussion, including among teachers. Government public communication should be carried out to manage diverse polemics and public opinion. Discussions about the planning and process of vaccine administration come with different approaches, thinking skills and knowledge, especially with the increasing use of communication technology such as internet and social media. This difference in knowledge and perception can be bridged if there are parties who help socialize the benefits and importance of the COVID-19 vaccine, such as teacher, one of the gate keepers in selecting information and public dissemination. The specific purpose of this research is to get a complete picture of how digital literacy skills and teachers' perceptions of information regarding the delivery of the Covid-19 vaccine. Method used are by distributing online questionnaires to high school teachers in Indonesia (DKI Jakarta, Yogyakarta, Bali, South Kalimantan and South Sulawesi) with approximately 493 samples. From the discussion, SMA/SMK teachers in Indonesia have excellent digital literacy skills related to COVID-19 Vaccine information in online media. It's just that unfortunately the ability to produce, modify and participate in organizations that produce messages related to COVID-19 Vaccine information is still relatively low.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"21 3-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120910825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1687
Elly Suryani, Aqil Aulia Wafda Amin, Poetut Ariyotejo Pamungkas, Bulan Khairati Wilti, Zulfikar Ali Husen, Aminah Swarnawati
Good communication is essential to the effectiveness of any group or organization or community. One of the communities that continues to carry out activities during the pandemic through virtual meet is the Indonesian Voice Over Dubber Announcer Community (KVDAI). One of the digital platforms used in the regular weekly gathering entitled “Kopdar Virtual” is Google Meet. Furthermore, this research conducted to find out the use of google meet as an organizational communication medium at KVDAI. This research is qualitative research with descriptive data results. This research was conducted around Jakarta with two main informants, namely the Governor of KVDAI Regional 1 for the Jabodetabek and Banten regions,and Head of Public Relations and Community Cooperation, also one supporting informant the Founder of KVDAI. Based on in-depth interview results with the informants, it is clear that Google Meet as one of the conference applications is very helpful for the KVDAI Community. The community program is still working good during the pandemic. Even though there is some minor problems,tThere are relatively no barriers while using this application as the community communication media.
{"title":"GOOGLE MEET SEBAGAI MEDIA KOMUNIKASI PADA KOMUNITAS VOICE OVER DUBBER ANNOUNCER INDONESIA","authors":"Elly Suryani, Aqil Aulia Wafda Amin, Poetut Ariyotejo Pamungkas, Bulan Khairati Wilti, Zulfikar Ali Husen, Aminah Swarnawati","doi":"10.32509/wacana.v21i1.1687","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1687","url":null,"abstract":"Good communication is essential to the effectiveness of any group or organization or community. One of the communities that continues to carry out activities during the pandemic through virtual meet is the Indonesian Voice Over Dubber Announcer Community (KVDAI). One of the digital platforms used in the regular weekly gathering entitled “Kopdar Virtual” is Google Meet. Furthermore, this research conducted to find out the use of google meet as an organizational communication medium at KVDAI. This research is qualitative research with descriptive data results. This research was conducted around Jakarta with two main informants, namely the Governor of KVDAI Regional 1 for the Jabodetabek and Banten regions,and Head of Public Relations and Community Cooperation, also one supporting informant the Founder of KVDAI. Based on in-depth interview results with the informants, it is clear that Google Meet as one of the conference applications is very helpful for the KVDAI Community. The community program is still working good during the pandemic. Even though there is some minor problems,tThere are relatively no barriers while using this application as the community communication media.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116180617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human civilization, especially with its exploitative and unsustainable development activities of the last two centuries, has made environmental issues and climate change an unavoidable discussion for the public. Various ecological issues and crises are increasingly threatening the world, including Indonesia. Along with the development of information technology, the internet, and digital media, discourses related to environmental issues are becoming increasingly prominent. However, environmental communication, especially framing, is often misunderstood as a mere transmission of information, persuasion, or manipulation. The term 'slacktivism' also emerged to address the new trend of lazy activism that relies only on clicks and social media performances. This article is a literature study with a descriptive qualitative method that aims to comprehend how environmental communication and framing can be applied as praxis to address political-ecological issues. Researchers found that strategic and effective environmental communication is an integral process that is not only able to increase public awareness and understanding but also moves the community to engage more and actively participate in bringing about change. The use of social media also plays a role in gaining attention, support, and a large-scale and massive network of social-environmental activism.
{"title":"MEMAHAMI KOMUNIKASI LINGKUNGAN DAN FRAMING SEBAGAI PRAKSIS PERUBAHAN SOSIAL","authors":"Achmad Hamudi Assegaf, Faizin Faizin, Tjondroargo Tandio","doi":"10.32509/wacana.v21i1.1831","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1831","url":null,"abstract":"Human civilization, especially with its exploitative and unsustainable development activities of the last two centuries, has made environmental issues and climate change an unavoidable discussion for the public. Various ecological issues and crises are increasingly threatening the world, including Indonesia. Along with the development of information technology, the internet, and digital media, discourses related to environmental issues are becoming increasingly prominent. However, environmental communication, especially framing, is often misunderstood as a mere transmission of information, persuasion, or manipulation. The term 'slacktivism' also emerged to address the new trend of lazy activism that relies only on clicks and social media performances. This article is a literature study with a descriptive qualitative method that aims to comprehend how environmental communication and framing can be applied as praxis to address political-ecological issues. Researchers found that strategic and effective environmental communication is an integral process that is not only able to increase public awareness and understanding but also moves the community to engage more and actively participate in bringing about change. The use of social media also plays a role in gaining attention, support, and a large-scale and massive network of social-environmental activism.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114932390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1727
D. Parlindungan
Since the Covid-19 pandemic broke out in Indonesia, most of the affected companies have tried to limit the space for activities in the office and change the work system of their employees to work more from home or, in other terms, the Work From Home (WFH) work system to reduce the risk of transmission. Covid-19 virus. The purpose of this study is to describe how the function of organizational communication in implementing the WFH work system that occurs to employees, especially in private companies in Jakarta during the Covid-19 pandemic. The qualitative research approach collects data from interviews, observations, and literature studies. The results of the study illustrate that since the implementation of the WFH work system during the Covid-19 pandemic, the informative, regulatory, persuasive, and integrative organizational communication functions for employees have continued to run but have encountered various obstacles, such as the informative function relies heavily on online media communication in disseminating, discussing and provide work instructions between superiors and subordinates. The regulatory function is still considered less than optimal by employees regarding eligibility criteria, means of communication, and compensation for employees who have to work full time from the office. Likewise, the leadership's persuasive function is still not running, especially in making immediate decisions and monitoring the quality and discipline of employees. Meanwhile, the integrative communication function is carried out entirely through the internet.
{"title":"FUNGSI KOMUNIKASI ORGANISASI DALAM PENERAPAN WFH PADA KARYAWAN SWASTA SELAMA PANDEMI COVID-19","authors":"D. Parlindungan","doi":"10.32509/wacana.v21i1.1727","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1727","url":null,"abstract":"Since the Covid-19 pandemic broke out in Indonesia, most of the affected companies have tried to limit the space for activities in the office and change the work system of their employees to work more from home or, in other terms, the Work From Home (WFH) work system to reduce the risk of transmission. Covid-19 virus. The purpose of this study is to describe how the function of organizational communication in implementing the WFH work system that occurs to employees, especially in private companies in Jakarta during the Covid-19 pandemic. The qualitative research approach collects data from interviews, observations, and literature studies. The results of the study illustrate that since the implementation of the WFH work system during the Covid-19 pandemic, the informative, regulatory, persuasive, and integrative organizational communication functions for employees have continued to run but have encountered various obstacles, such as the informative function relies heavily on online media communication in disseminating, discussing and provide work instructions between superiors and subordinates. The regulatory function is still considered less than optimal by employees regarding eligibility criteria, means of communication, and compensation for employees who have to work full time from the office. Likewise, the leadership's persuasive function is still not running, especially in making immediate decisions and monitoring the quality and discipline of employees. Meanwhile, the integrative communication function is carried out entirely through the internet.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130567343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1691
Zon Vanel, Lina Sinatra Wijaya, George Nicholas Huwae
The COVID-19 pandemic has caused schools to migrate towards digital for the delivery of information in order to support the teaching process. SMP Negeri 4 Surakarta has problems in managing digital media so the management of school information systems still overlaps in its distribution. This causes the dissemination of information to be not simultaneous and not centered on one door. The problems are often around the unclear information due to message distortion in the communication coding process which causes the message to be not well received by the audience. This study aims to design and manage a multimedia-based public relations strategy to be applied in SMP Negeri 4 Surakarta which will later be useful in managing information media used by schools. This study uses a qualitative descriptive approach with a case study model. The data was gathered through field observations, structured interviews, and documentation. The results of the study show that SMP Negeri 4 Surakarta needs a digital media management model that is more creative and interactive so that it can make it easier for teachers to transfer school knowledge and information.
2019冠状病毒病大流行导致学校转向数字化信息传递，以支持教学过程。SMP Negeri 4 Surakarta在管理数字媒体方面存在问题，因此学校信息系统的管理在分发方面仍然重叠。这导致信息的传播不同步，不以一扇门为中心。这些问题往往围绕着通信编码过程中由于信息失真导致的信息不清晰，导致受众无法很好地接收信息。本研究旨在设计及管理一套多媒体公共关系策略，并将其应用于SMP Negeri 4 Surakarta，日后将有助于管理学校使用的资讯媒体。本研究采用个案研究模式的定性描述方法。数据是通过实地观察、结构化访谈和文件收集的。研究结果表明，SMP Negeri 4 Surakarta需要一种更具创造性和互动性的数字媒体管理模式，以便教师更容易地传递学校知识和信息。
{"title":"STRATEGI PUBLIC RELATIONS DALAM PENGELOLAAN MEDIA DIGITAL SEKOLAH","authors":"Zon Vanel, Lina Sinatra Wijaya, George Nicholas Huwae","doi":"10.32509/wacana.v21i1.1691","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1691","url":null,"abstract":"The COVID-19 pandemic has caused schools to migrate towards digital for the delivery of information in order to support the teaching process. SMP Negeri 4 Surakarta has problems in managing digital media so the management of school information systems still overlaps in its distribution. This causes the dissemination of information to be not simultaneous and not centered on one door. The problems are often around the unclear information due to message distortion in the communication coding process which causes the message to be not well received by the audience. This study aims to design and manage a multimedia-based public relations strategy to be applied in SMP Negeri 4 Surakarta which will later be useful in managing information media used by schools. This study uses a qualitative descriptive approach with a case study model. The data was gathered through field observations, structured interviews, and documentation. The results of the study show that SMP Negeri 4 Surakarta needs a digital media management model that is more creative and interactive so that it can make it easier for teachers to transfer school knowledge and information.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133947712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1916
Dewi Rachmawati
Intense competition between workers to reach a position requires fresh graduates including Generation Z to display their achievements and something unique. Personal branding is something that recruiters consider to recruit. Currently, personal branding is not only seen by recruiters from the Curriculum Vitae (CV) and cover letters sent by applicants, or through interviews, but has also begun to penetrate into tracking applicants' social media. This study aims to find out how Generation Z views online personal branding for themselves and their generation and to find out Generation Z's views on the benefits of online personal branding for themselves for their careers. Researchers used descriptive qualitative methods to obtain comprehensive data. A total of 11 sources of fresh graduates of Generation Z, representing several regions in Indonesia, participated in the Focus Group Discussion (FGD). The personal branding criteria applied in this research are 11 criteria by Hubert K. Rampersard. The results showed that all respondents agreed that online personal branding was very important both for their own needs and in terms of looking for work. In addition, what is displayed on social media should be authentic, describe specialization or uniqueness and advantages and of course what is displayed is useful.
职场之间的激烈竞争要求包括Z一代在内的应届毕业生展示自己的成就和独特之处。个人品牌是招聘者考虑招聘的东西。目前，招聘人员不仅可以从求职者的简历和求职信中，或者通过面试看到个人品牌，而且还开始渗透到跟踪求职者的社交媒体中。本研究旨在了解Z世代如何看待在线个人品牌对他们自己和他们这一代人的影响，以及Z世代对在线个人品牌对他们自己职业生涯的好处的看法。研究人员采用描述性定性方法获得全面的数据。代表印度尼西亚几个地区的11个Z世代应届毕业生来源参加了焦点小组讨论(FGD)。本研究中使用的个人品牌标准是Hubert K. Rampersard提出的11个标准。调查结果显示，所有受访者都认为网络个人品牌对他们自身的需求和找工作都非常重要。此外，在社交媒体上展示的内容应该是真实的，描述专业化或独特性和优势，当然展示的内容是有用的。
{"title":"PANDANGAN GENERASI Z MENGENAI PERSONAL BRANDING ONLINE FRESH GRADUATES DALAM MENCARI PEKERJAAN","authors":"Dewi Rachmawati","doi":"10.32509/wacana.v21i1.1916","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1916","url":null,"abstract":"Intense competition between workers to reach a position requires fresh graduates including Generation Z to display their achievements and something unique. Personal branding is something that recruiters consider to recruit. Currently, personal branding is not only seen by recruiters from the Curriculum Vitae (CV) and cover letters sent by applicants, or through interviews, but has also begun to penetrate into tracking applicants' social media. This study aims to find out how Generation Z views online personal branding for themselves and their generation and to find out Generation Z's views on the benefits of online personal branding for themselves for their careers. Researchers used descriptive qualitative methods to obtain comprehensive data. A total of 11 sources of fresh graduates of Generation Z, representing several regions in Indonesia, participated in the Focus Group Discussion (FGD). The personal branding criteria applied in this research are 11 criteria by Hubert K. Rampersard. The results showed that all respondents agreed that online personal branding was very important both for their own needs and in terms of looking for work. In addition, what is displayed on social media should be authentic, describe specialization or uniqueness and advantages and of course what is displayed is useful.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121532816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1679
A. Hermanto, Sa’diyah El Adawiyah, Tria Patranti
Islamic branding as one of the strategies is a necessity, to be able to enter the Indonesian market which is so large with its Muslim community. Strategies carried out on brands that describe Islamic identity. This research tries to look at various aspects of marketing communication related to branding through Islamic branding from Asinan Betawi Mak Haji. The research formula is, How about Islamic Branding Asinan Betawi Mak Haji? with research purposes; 1) The form of branding Asinan Betawi Mak Haji; 2) Islamic branding Asinan Betawi Mak Haji. The research used is qualitative methods with narrative analysis in expressing and analyzing how the communicator tells a story objectively from 1 (one) key informant and 2 (two) informants including triangulation. The conclusion was that the Asinan Betawi business began in 2018, which at that time did not yet have a brand and promotional activities and product marketing through social media Facebook and Instagram. There are 5 (five) forms of Asinan Betawi Mak Haji branding to differentiate the product from others. The word 'Mak Haji' which is translated into visual identity is a logogram and adds the MAK HAJI logotype to strengthen the brand identity, which reflects the vision, personality and existence of Islamic branding. It is hoped that this research will be useful to provide references as well as input and consideration for further research and activists of the halal industry in building Islamic branding.
{"title":"ISLAMIC BRANDING ASINAN BETAWI MAK HAJI","authors":"A. Hermanto, Sa’diyah El Adawiyah, Tria Patranti","doi":"10.32509/wacana.v21i1.1679","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1679","url":null,"abstract":"Islamic branding as one of the strategies is a necessity, to be able to enter the Indonesian market which is so large with its Muslim community. Strategies carried out on brands that describe Islamic identity. This research tries to look at various aspects of marketing communication related to branding through Islamic branding from Asinan Betawi Mak Haji. The research formula is, How about Islamic Branding Asinan Betawi Mak Haji? with research purposes; 1) The form of branding Asinan Betawi Mak Haji; 2) Islamic branding Asinan Betawi Mak Haji. The research used is qualitative methods with narrative analysis in expressing and analyzing how the communicator tells a story objectively from 1 (one) key informant and 2 (two) informants including triangulation. The conclusion was that the Asinan Betawi business began in 2018, which at that time did not yet have a brand and promotional activities and product marketing through social media Facebook and Instagram. There are 5 (five) forms of Asinan Betawi Mak Haji branding to differentiate the product from others. The word 'Mak Haji' which is translated into visual identity is a logogram and adds the MAK HAJI logotype to strengthen the brand identity, which reflects the vision, personality and existence of Islamic branding. It is hoped that this research will be useful to provide references as well as input and consideration for further research and activists of the halal industry in building Islamic branding.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121112522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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