Pub Date : 2022-06-30DOI: 10.32509/wacana.v21i1.1655
Nurhalidah Nurhalidah, Rizki Briandana
This study was conducted to determine how communication process of Social Construction of Technology (SCOT) and communication disorders in virtual learning at SMK Nusantara 1 Kota Tangerang during COVID-19 Pandemic. Study technology in the context of social science is about the meaning of technology for students and teachers and how they respond to, and adapt to, the presence of technology. This study uses case study methods. The data collection techniques used were observation and in-depth interview. Purposive sampling method was used to take samples and for data analysis using the Miles and Huberman interactive analysis model. The result shows that an implementation of virtual learning activities at SMK Nusantara 1 Kota Tangerang applies SCOT in the formation of social technology to explore forms of virtual learning during COVID 19 pandemic. SCOT means that technology is not determined by technology design but there is an interaction between technology and its users. namely teachers and students. Thus, the desired instructional outcomes are created. However, the availability of the internet and problematic communication media have also become a nuisance in virtual learning.
本研究旨在了解新冠肺炎大流行期间SMK nuusantara 1 Kota Tangerang虚拟学习中社会技术建构(SCOT)的沟通过程和沟通障碍。在社会科学的背景下研究技术是关于技术对学生和教师的意义，以及他们如何回应和适应技术的存在。本研究采用案例研究法。数据收集采用观察法和深度访谈法。采用目的抽样法进行抽样，采用Miles和Huberman交互分析模型进行数据分析。结果表明，SMK Nusantara 1 Kota Tangerang的虚拟学习活动的实施将SCOT应用于社交技术的形成，以探索COVID - 19大流行期间的虚拟学习形式。SCOT是指技术不是由技术设计决定的，而是技术与用户之间存在着一种交互作用。即教师和学生。这样，就产生了期望的教学结果。然而，网络的可用性和有问题的传播媒体也成为虚拟学习的一个麻烦。
{"title":"KONSTRUKSI SOSIAL TEKNOLOGI DALAM PEMBELAJARAN VIRTUAL DI KOTA TANGERANG","authors":"Nurhalidah Nurhalidah, Rizki Briandana","doi":"10.32509/wacana.v21i1.1655","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1655","url":null,"abstract":"This study was conducted to determine how communication process of Social Construction of Technology (SCOT) and communication disorders in virtual learning at SMK Nusantara 1 Kota Tangerang during COVID-19 Pandemic. Study technology in the context of social science is about the meaning of technology for students and teachers and how they respond to, and adapt to, the presence of technology. This study uses case study methods. The data collection techniques used were observation and in-depth interview. Purposive sampling method was used to take samples and for data analysis using the Miles and Huberman interactive analysis model. The result shows that an implementation of virtual learning activities at SMK Nusantara 1 Kota Tangerang applies SCOT in the formation of social technology to explore forms of virtual learning during COVID 19 pandemic. SCOT means that technology is not determined by technology design but there is an interaction between technology and its users. namely teachers and students. Thus, the desired instructional outcomes are created. However, the availability of the internet and problematic communication media have also become a nuisance in virtual learning.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117043473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.32509/wacana.v20i2.1722
M. Misnan, Rezzi Nanda Barizki
The synergy of MSME actors and academics is a new thing in facing the challenges of digitalization. HIPMIKINDO has a strategic positioning between the two parties. The purpose of this research is to know the business communication strategy of HIPMIKINDO in synergizing the resources of academics and SMEs. Through qualitative approach and descriptive method, the result obtained is the form of the terminology concepts of the business communication strategy of pull, push and pass. In the push business communication strategy, HIPMIKINDO implements the managing business disruption message, which is exist a threat to MSME business continuity, so that the context of entrepreneurship requires transformative acceleration towards technopreneurship. At the push step, the motivation of the business cycle without innovation and creativity must be faced with resource competencies. This can be overcome by the presence of the role of academics in accelerating the development of MSME capacity building. Furthermore, the pass is implemented with the establishment of an entrepreneur center, which becomes a communication node for academics, MSMEs as well as across parties and institutions that want to play more active in synergies.
{"title":"STRATEGI KOMUNIKASI BISNIS HIPMIKINDO DALAM MENSINERGIKAN SUMBERDAYA AKADEMISI DAN PELAKU UMKM","authors":"M. Misnan, Rezzi Nanda Barizki","doi":"10.32509/wacana.v20i2.1722","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1722","url":null,"abstract":"The synergy of MSME actors and academics is a new thing in facing the challenges of digitalization. HIPMIKINDO has a strategic positioning between the two parties. The purpose of this research is to know the business communication strategy of HIPMIKINDO in synergizing the resources of academics and SMEs. Through qualitative approach and descriptive method, the result obtained is the form of the terminology concepts of the business communication strategy of pull, push and pass. In the push business communication strategy, HIPMIKINDO implements the managing business disruption message, which is exist a threat to MSME business continuity, so that the context of entrepreneurship requires transformative acceleration towards technopreneurship. At the push step, the motivation of the business cycle without innovation and creativity must be faced with resource competencies. This can be overcome by the presence of the role of academics in accelerating the development of MSME capacity building. Furthermore, the pass is implemented with the establishment of an entrepreneur center, which becomes a communication node for academics, MSMEs as well as across parties and institutions that want to play more active in synergies.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"37 14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123436836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.32509/wacana.v20i2.1604
Yemima Ika Puspitania, Zon Vanel
This research stems from researchers interested in the creative market in the city of Metro Lampung which can inspire many people with social media so that many people come to study and travel. Of course, researchers have a goal in research, namely to find out and describe what marketing communication strategies are carried out by the umbrella market in building an image as a creative market in Metro City. The research method in this study is phenomenological research which is carried out when researchers want to understand a phenomenon from a different point of view, for example from the point of view of certain individuals or groups who experience it. The data obtained in the study to determine the marketing communication strategy of the Payungi market was by using in-depth interviews, documentation and also observations of the location, the initiators of the Umbrella market, the chairman of the Umbrella market and also the seller in the Umbrella market who served as informants and tested the validity of the data. The results of this study prove that the communication strategy carried out by the umbrella market is based on marketing communication theory, namely advertising, public relations, sales promotion, events and experience, and direct sales. The researcher also recommends that marketing should be propagated through other media such as print media, newspapers, radio, billboards, banners to make it easier for the wider community who are still not familiar with social media.
{"title":"STRATEGI KOMUNIKASI PASAR PAYUNGI DALAM MEMBANGUN IMAGE PASAR KREATIF","authors":"Yemima Ika Puspitania, Zon Vanel","doi":"10.32509/wacana.v20i2.1604","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1604","url":null,"abstract":"This research stems from researchers interested in the creative market in the city of Metro Lampung which can inspire many people with social media so that many people come to study and travel. Of course, researchers have a goal in research, namely to find out and describe what marketing communication strategies are carried out by the umbrella market in building an image as a creative market in Metro City. The research method in this study is phenomenological research which is carried out when researchers want to understand a phenomenon from a different point of view, for example from the point of view of certain individuals or groups who experience it. The data obtained in the study to determine the marketing communication strategy of the Payungi market was by using in-depth interviews, documentation and also observations of the location, the initiators of the Umbrella market, the chairman of the Umbrella market and also the seller in the Umbrella market who served as informants and tested the validity of the data. The results of this study prove that the communication strategy carried out by the umbrella market is based on marketing communication theory, namely advertising, public relations, sales promotion, events and experience, and direct sales. The researcher also recommends that marketing should be propagated through other media such as print media, newspapers, radio, billboards, banners to make it easier for the wider community who are still not familiar with social media.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121204795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.32509/wacana.v20i2.1537
L. Lina, Ressy Damayanti
The development of the world of advertising today causes many new products and services to appear. This study aims to determine the meaning of the message conveyed in the advertisement based on the signs contained in it. This study uses a qualitative methodology with semiotic theory by Roland Barthes, based on the signifier and denotation, connotation, and myth aspects so that the advertisement can be dissected in detail and find meaning in the advertisement. The meaning of the Samsung India advertisement shows that the services offered by Samsung India are unusual because Samsung is able to deliver services directly to the customer's location even though they have to travel long distances with several obstacles. Another new finding can be seen that the company, namely Samsung India, is a credible company because it continues to highlight the Samsung logo in the advertisement. Based on the results of the study, the researcher provides academic and practical advice. Academic advice is to get more in-depth teaching about Roland Barthes' semiotics so that in future research, this research can be a reference. Practical advice, Samsung India should continue to develop creative, informative and communicative ideas or themes from campaigns for future advertisements.
{"title":"MAKNA SLOGAN “WE'LL TAKE CARE OF YOU WHEREVER YOU ARE\" PADA IKLAN SAMSUNG INDIA","authors":"L. Lina, Ressy Damayanti","doi":"10.32509/wacana.v20i2.1537","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1537","url":null,"abstract":"The development of the world of advertising today causes many new products and services to appear. This study aims to determine the meaning of the message conveyed in the advertisement based on the signs contained in it. This study uses a qualitative methodology with semiotic theory by Roland Barthes, based on the signifier and denotation, connotation, and myth aspects so that the advertisement can be dissected in detail and find meaning in the advertisement. The meaning of the Samsung India advertisement shows that the services offered by Samsung India are unusual because Samsung is able to deliver services directly to the customer's location even though they have to travel long distances with several obstacles. Another new finding can be seen that the company, namely Samsung India, is a credible company because it continues to highlight the Samsung logo in the advertisement. Based on the results of the study, the researcher provides academic and practical advice. Academic advice is to get more in-depth teaching about Roland Barthes' semiotics so that in future research, this research can be a reference. Practical advice, Samsung India should continue to develop creative, informative and communicative ideas or themes from campaigns for future advertisements.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124702800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.32509/wacana.v20i2.1723
Meti Nurhayati
This research on the work of the ANTARA News Agency uses a qualitative research approach. The phenomenological method and using critical discourse analysis on news text framing, the study focused on how ANTARA framed its news in the Reformation era and media convergence (from 1998 to the present) by paying attention to news framing in the previous era (Old Order and New Order eras). to sharpen research. This study seeks to explore comprehensive information about how ANTARA's news framing was during the reform era and the era of media convergence, by paying attention to how the same policies in the previous government (the New Order era) sharpened the focus of the research. The results of the study indicate that press coverage, including ANTARA during the New Order era, followed the policies of the authorities, but also contributed to the creation of national stability and the establishment of the Unitary State of the Republic of Indonesia (NKRI) because it did not broadcast news on SARA issues. Meanwhile, during the reformation period, the nuances of the “national vision” or ideology of the mass media, including ANTARA, tended to diminish. In accordance with its historical role for the state, ANTARA in the future can and needs to carry out the function of press diplomacy in an effort to improve Indonesia's image in the international world. Meanwhile, ANTARA's true dedication and loyalty is not to the government (the rulers), but to the state, in this case the Unitary State of the Republic of Indonesia.
{"title":"KEBIJAKAN PEMBERITAAN KANTOR BERITA ANTARA DI ERA KONVERGENSI MEDIA","authors":"Meti Nurhayati","doi":"10.32509/wacana.v20i2.1723","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1723","url":null,"abstract":"This research on the work of the ANTARA News Agency uses a qualitative research approach. The phenomenological method and using critical discourse analysis on news text framing, the study focused on how ANTARA framed its news in the Reformation era and media convergence (from 1998 to the present) by paying attention to news framing in the previous era (Old Order and New Order eras). to sharpen research. This study seeks to explore comprehensive information about how ANTARA's news framing was during the reform era and the era of media convergence, by paying attention to how the same policies in the previous government (the New Order era) sharpened the focus of the research. The results of the study indicate that press coverage, including ANTARA during the New Order era, followed the policies of the authorities, but also contributed to the creation of national stability and the establishment of the Unitary State of the Republic of Indonesia (NKRI) because it did not broadcast news on SARA issues. Meanwhile, during the reformation period, the nuances of the “national vision” or ideology of the mass media, including ANTARA, tended to diminish. In accordance with its historical role for the state, ANTARA in the future can and needs to carry out the function of press diplomacy in an effort to improve Indonesia's image in the international world. Meanwhile, ANTARA's true dedication and loyalty is not to the government (the rulers), but to the state, in this case the Unitary State of the Republic of Indonesia.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131495024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.32509/wacana.v20i2.1636
Joan Natasya Lambe, Vega Ulfie Rahmawati
In this technological era, media plays an important role in building personal branding. Not only companies, but individuals also need strong personal branding to get people's attention. Lucinta Luna is one of the celebrities who use their gender and sexual identity to make content called "Khodam". It is interesting to study the use of gender and sexual identity as personal branding. The purpose of this study was to analyze the use of gender and sexual identity by Lucinta Luna after being released from prison. This study uses a qualitative descriptive approach with data collection techniques derived from 25 TikTok video content with the topic of "Khodam" which is Lucinta Luna's personal branding strength. Secondary data is obtained from documentation of collaborative content with other public figures and conventional media. The data were analyzed with eight concepts from Peter Montoya in building personal branding. The results of this study indicate that Lucinta Luna performs these eight concepts by prioritizing "Khodam" or a male voice that sometimes appears as a way to attract netizens' attention. Now Lucinta's image is considered more self-accepting, fun, and full of positive things
{"title":"IDENTITAS GENDER DAN SEKSUAL SEBAGAI PERSONAL BRANDING PADA KONTEN TIKTOK LUCINTA LUNA","authors":"Joan Natasya Lambe, Vega Ulfie Rahmawati","doi":"10.32509/wacana.v20i2.1636","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1636","url":null,"abstract":"In this technological era, media plays an important role in building personal branding. Not only companies, but individuals also need strong personal branding to get people's attention. Lucinta Luna is one of the celebrities who use their gender and sexual identity to make content called \"Khodam\". It is interesting to study the use of gender and sexual identity as personal branding. The purpose of this study was to analyze the use of gender and sexual identity by Lucinta Luna after being released from prison. This study uses a qualitative descriptive approach with data collection techniques derived from 25 TikTok video content with the topic of \"Khodam\" which is Lucinta Luna's personal branding strength. Secondary data is obtained from documentation of collaborative content with other public figures and conventional media. The data were analyzed with eight concepts from Peter Montoya in building personal branding. The results of this study indicate that Lucinta Luna performs these eight concepts by prioritizing \"Khodam\" or a male voice that sometimes appears as a way to attract netizens' attention. Now Lucinta's image is considered more self-accepting, fun, and full of positive things","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"240 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114475603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.32509/wacana.v20i2.1677
Sherly Hindra Negoro
Natural disaster are one the form of crisis that comes from external organization. Natural disaster are unpredictable. For organization, risk communication is important as part of prevention or need anticipation effort. This research discusses risk communication in the context of disaster that implemented by hotels located in high risk disaster area especially Merapi eruption. Disaster areas can be a tourist attraction. On the other hand, the natural disaster can also decrease the number of tourist visit. This research is a qualitative research with case study method. The results showed that The Cangkringan Jogja Villas Spa carries out risk identification and analysis to prevent a bad situation for the public. Risk analysis is carried out with knowledge approach and cultural approach. The Cangkringan Jogja Villas Spa involves internal and external parties to communicate risk. In order to anticipate ambiguous information, The Cangkringan Jogja Villas Spa formed an Emergency Response Unit. They are responsible for carrying out the functions and roles based on Standard Operating Procedure (SOP).
{"title":"PENERAPAN KOMUNIKASI RISIKO BENCANA PADA THE CANGKRINGAN JOGJA VILLAS & SPA","authors":"Sherly Hindra Negoro","doi":"10.32509/wacana.v20i2.1677","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1677","url":null,"abstract":"Natural disaster are one the form of crisis that comes from external organization. Natural disaster are unpredictable. For organization, risk communication is important as part of prevention or need anticipation effort. This research discusses risk communication in the context of disaster that implemented by hotels located in high risk disaster area especially Merapi eruption. Disaster areas can be a tourist attraction. On the other hand, the natural disaster can also decrease the number of tourist visit. This research is a qualitative research with case study method. The results showed that The Cangkringan Jogja Villas Spa carries out risk identification and analysis to prevent a bad situation for the public. Risk analysis is carried out with knowledge approach and cultural approach. The Cangkringan Jogja Villas Spa involves internal and external parties to communicate risk. In order to anticipate ambiguous information, The Cangkringan Jogja Villas Spa formed an Emergency Response Unit. They are responsible for carrying out the functions and roles based on Standard Operating Procedure (SOP). ","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129734945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.32509/wacana.v20i2.1616
Bagus Dwi Bramantyo, Pitoyo Ismail
The Covid-19 pandemic that has hit Indonesia has succeeded in forming new adaptations of people's habits, one of which is social distancing. The government has appealed to the public to carry out activities from home. Museum Nasional Indonesia as a tourist destination was also affected because it had to close direct visit services. However, Museum Nasional Indonesia provides innovation by utilizing digital tourism, namely through virtual museum tours. Later, the public can visit the Museum Nasional Indonesia virtually. The purpose of this study is to find out Digital Tourism at Museum Nasional Indonesia through Virtual Tours during the Covid-19 Pandemic Period. This research uses a case study method with a qualitative approach and constructivism paradigm. This research uses diffusion of innovation theory from Everett M. Rogers, which explains how to introduce and adapt an innovation by a community or group to society. The results of this study indicate that virtual museum tours are a way for Museum Nasional Indonesia to continue to reach and provide museum services to the public, of course, so that they remain interested and can visit museums during the Covid-19 pandemic.
袭击印度尼西亚的新冠肺炎大流行成功地形成了人们习惯的新适应，其中之一就是保持社交距离。政府呼吁公众在家开展活动。作为旅游目的地的印尼国家博物馆也受到了影响，因为它不得不关闭直接参观服务。然而，印度尼西亚国家博物馆通过利用数字旅游进行创新，即通过虚拟博物馆之旅。之后，公众可以虚拟参观印尼国家博物馆。本研究的目的是在Covid-19大流行期间通过虚拟游览了解印度尼西亚国家博物馆的数字旅游。本研究采用个案研究法，结合定性研究方法和建构主义研究范式。本研究采用了Everett M. Rogers的创新扩散理论，该理论解释了社区或群体如何将创新引入和适应社会。这项研究的结果表明，虚拟博物馆之旅是印度尼西亚国家博物馆继续接触和向公众提供博物馆服务的一种方式，当然，这样他们就可以在Covid-19大流行期间保持兴趣并参观博物馆。
{"title":"DIGITAL TOURISM MUSEUM NASIONAL INDONESIA MELALUI VIRTUAL TOUR DI MASA PANDEMI COVID-19","authors":"Bagus Dwi Bramantyo, Pitoyo Ismail","doi":"10.32509/wacana.v20i2.1616","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1616","url":null,"abstract":"The Covid-19 pandemic that has hit Indonesia has succeeded in forming new adaptations of people's habits, one of which is social distancing. The government has appealed to the public to carry out activities from home. Museum Nasional Indonesia as a tourist destination was also affected because it had to close direct visit services. However, Museum Nasional Indonesia provides innovation by utilizing digital tourism, namely through virtual museum tours. Later, the public can visit the Museum Nasional Indonesia virtually. The purpose of this study is to find out Digital Tourism at Museum Nasional Indonesia through Virtual Tours during the Covid-19 Pandemic Period. This research uses a case study method with a qualitative approach and constructivism paradigm. This research uses diffusion of innovation theory from Everett M. Rogers, which explains how to introduce and adapt an innovation by a community or group to society. The results of this study indicate that virtual museum tours are a way for Museum Nasional Indonesia to continue to reach and provide museum services to the public, of course, so that they remain interested and can visit museums during the Covid-19 pandemic.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"262 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122810000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.32509/wacana.v20i2.1702
Nur Indah Wuriani
The uses of hashtag (#) in social media especially Twitter are no longer segmented for building popular conversation related to entertainment topics or trendings. Twitter users actively use hashtags to involve themselves in some political issues, in order to amplify some collective movements or merely to share their opinions and attitudes on specific issues. The concept is known as hashtag activism. Hashtag activism as a part of cyber democracy could only happen in two conditions, when the internet has widely penetrated the society and the uses of social media are becoming more common in the society. This research proposes that hashtag activism is scientifically satisfied four formal properties of cyber democracy's zeitgeist which are duration, scope, course also media and carrier, especially in Indonesia. Through netnography method and the usage Talkwalker, an automatic hashtag analyzer, the research focuses on analyzing the elements of formal properties of Zeitgeist in hashtag #PercumaLaporPolisi on Twitter.
{"title":"AKTIVISME TAGAR #PERCUMALAPORPOLISI SEBAGAI ZEITGEIST DEMOKRASI SIBER DI INDONESIA","authors":"Nur Indah Wuriani","doi":"10.32509/wacana.v20i2.1702","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1702","url":null,"abstract":"The uses of hashtag (#) in social media especially Twitter are no longer segmented for building popular conversation related to entertainment topics or trendings. Twitter users actively use hashtags to involve themselves in some political issues, in order to amplify some collective movements or merely to share their opinions and attitudes on specific issues. The concept is known as hashtag activism. Hashtag activism as a part of cyber democracy could only happen in two conditions, when the internet has widely penetrated the society and the uses of social media are becoming more common in the society. This research proposes that hashtag activism is scientifically satisfied four formal properties of cyber democracy's zeitgeist which are duration, scope, course also media and carrier, especially in Indonesia. Through netnography method and the usage Talkwalker, an automatic hashtag analyzer, the research focuses on analyzing the elements of formal properties of Zeitgeist in hashtag #PercumaLaporPolisi on Twitter.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124037577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kopi Janji Jiwa is a fast-growing coffee shop chain in Indonesia. This research was motivated by external obstacles to the level of sales of the Promised Soul coffee caused by the Covid-19 pandemic. This is what makes one of the soul's promise coffees engaged in the coffee shop setting up marketing communication strategies during the Covid-19 pandemic. By using marketing communication strategies and theories and qualitative descriptive methodologies as well as non-participant observation techniques and in-depth interviews, it is found that the research results of Kopi Promise Jiwa maximize marketing communication strategies through digital strategies by carrying out the concept of PENCILS (Publications, Events, News, Community Involvement, Identity). Media, Lobbying and Social Investment) and digital media strategy. The results of the study found that in Publications Kopi Janji Jiwa conveyed a lot of information through its social media. Events are held consistently once a month with a different theme. News or news conveyed by Kopi Janji Jiwa to the mass media are also often seen in digital traces on search engines. The community found for the soul's promise coffee is often called #Temansejiwa. Media identity is carried out in the form of applying the image in each of the attributes used in its products. Lobbying and social investment are carried out in connection with promotions carried out by Kopi Promise Jiwa and other social activities.
{"title":"STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI ERA DIGITAL DAN ERA PANDEMI COVID-19","authors":"Mayang Riyantie, Alamsyah Alamsyah, Iswahyu Pranawukir","doi":"10.32509/wacana.v20i2.1721","DOIUrl":"https://doi.org/10.32509/wacana.v20i2.1721","url":null,"abstract":"Kopi Janji Jiwa is a fast-growing coffee shop chain in Indonesia. This research was motivated by external obstacles to the level of sales of the Promised Soul coffee caused by the Covid-19 pandemic. This is what makes one of the soul's promise coffees engaged in the coffee shop setting up marketing communication strategies during the Covid-19 pandemic. By using marketing communication strategies and theories and qualitative descriptive methodologies as well as non-participant observation techniques and in-depth interviews, it is found that the research results of Kopi Promise Jiwa maximize marketing communication strategies through digital strategies by carrying out the concept of PENCILS (Publications, Events, News, Community Involvement, Identity). Media, Lobbying and Social Investment) and digital media strategy. The results of the study found that in Publications Kopi Janji Jiwa conveyed a lot of information through its social media. Events are held consistently once a month with a different theme. News or news conveyed by Kopi Janji Jiwa to the mass media are also often seen in digital traces on search engines. The community found for the soul's promise coffee is often called #Temansejiwa. Media identity is carried out in the form of applying the image in each of the attributes used in its products. Lobbying and social investment are carried out in connection with promotions carried out by Kopi Promise Jiwa and other social activities.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126905188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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