Pub Date : 2023-06-20DOI: 10.32509/wacana.v22i1.2322
Laili Muttamimah, Irwansyah Irwansyah
The utilization of virtual influencers is growing along with the advancement of technology. The high demand from brands for collaboration creates an opportunity for virtual influencers to become a profitable business. The presence of virtual influencers raises the question of how effective they are when compared to human influencers, as many brands use virtual influencers to promote products that are targeted for human consumption. This research aims to examine the development of virtual influencer trends, opportunities and challenges, and its future in marketing communication practices. The research approach is qualitative with a case study method. Data was collected using observation and documentation. Three virtual influencer accounts were purposively selected for further analysis. The results showed that the trend of virtual influencers is growing in brand campaigns. Full control, time and cost saving, and flexibility are the opportunities of virtual influencers. However, virtual influencers are considered incapable of displaying emotional reactions and building trust. Even so, the utilization of virtual influencers has the potential to continue to grow in the future, especially in marketing communication practices.
{"title":"Pemanfaatan Influencer Berbasis Virtual dalam Komunikasi Pemasaran","authors":"Laili Muttamimah, Irwansyah Irwansyah","doi":"10.32509/wacana.v22i1.2322","DOIUrl":"https://doi.org/10.32509/wacana.v22i1.2322","url":null,"abstract":"The utilization of virtual influencers is growing along with the advancement of technology. The high demand from brands for collaboration creates an opportunity for virtual influencers to become a profitable business. The presence of virtual influencers raises the question of how effective they are when compared to human influencers, as many brands use virtual influencers to promote products that are targeted for human consumption. This research aims to examine the development of virtual influencer trends, opportunities and challenges, and its future in marketing communication practices. The research approach is qualitative with a case study method. Data was collected using observation and documentation. Three virtual influencer accounts were purposively selected for further analysis. The results showed that the trend of virtual influencers is growing in brand campaigns. Full control, time and cost saving, and flexibility are the opportunities of virtual influencers. However, virtual influencers are considered incapable of displaying emotional reactions and building trust. Even so, the utilization of virtual influencers has the potential to continue to grow in the future, especially in marketing communication practices.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133848992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.32509/wacana.v22i1.2360
Nona Evita, H. Helen, Ivan Widjanarko
Almost all Indonesian people currently use WhatsApp. The number of users of this instant messaging application makes Indonesia the third largest WhatsApp user in the world. Not just for chatting, Indonesian people currently use WhatsApp for many things, one of which is sharing news or information through forwarded messages. Previous research has shown that forwarded messages activity on WhatsApp is prone to hoaxes. Similar research has also been done, but to see activity in general, not specific to the activity of forwarded messages. Therefore, this study wants to fill this void by looking at forwarded messages activity across different ages and genders. Using the decision tree method and the Bayesian network algorithm, this study analyzed 63 documents of the participant's WhatsApp group conversation history. This study found that generation X and baby boomers are the two generations who send the most forwarded messages on WhatsApp. Meanwhile, related to gender, researchers did not find a significant difference in forwarded messages activity.
{"title":"Aktivitas Forwarded Messages pada Pengguna WhatsApp di Berbagai Usia dan Gender","authors":"Nona Evita, H. Helen, Ivan Widjanarko","doi":"10.32509/wacana.v22i1.2360","DOIUrl":"https://doi.org/10.32509/wacana.v22i1.2360","url":null,"abstract":"Almost all Indonesian people currently use WhatsApp. The number of users of this instant messaging application makes Indonesia the third largest WhatsApp user in the world. Not just for chatting, Indonesian people currently use WhatsApp for many things, one of which is sharing news or information through forwarded messages. Previous research has shown that forwarded messages activity on WhatsApp is prone to hoaxes. Similar research has also been done, but to see activity in general, not specific to the activity of forwarded messages. Therefore, this study wants to fill this void by looking at forwarded messages activity across different ages and genders. Using the decision tree method and the Bayesian network algorithm, this study analyzed 63 documents of the participant's WhatsApp group conversation history. This study found that generation X and baby boomers are the two generations who send the most forwarded messages on WhatsApp. Meanwhile, related to gender, researchers did not find a significant difference in forwarded messages activity.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129798588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.32509/wacana.v22i1.2723
Karinia Cantika Putri, R. Kusumastuti
Women are closely related to beauty. The beauty of women has always been a matter of discussion in society. Therefore, a beauty stigma is formed in society which becomes a demand for women to look beautiful. This has encouraged BLP Beauty to take great opportunities in advertising its products as well as creating a Be Your Own themed campaign to build women's confidence in being beautiful. Women's beauty no longer has to follow the stigma of women's beauty that develops in society. To get an understanding of the contents of the message behind the advertising campaign, a semiotic study is needed to find the message behind the Be Your Own advertising campaign. This study uses a qualitative approach in a descriptive form and uses John Fiske's semiotic content analysis method. The results of the analysis of this study indicate that the representation of women's beauty displayed in the Be Your Own advertising campaign by BLP Beauty is that beauty is to be yourself.
女人与美密切相关。女人的美一直是社会讨论的话题。因此，在社会上形成了一种美丽的耻辱，这成为了女性看起来漂亮的要求。这促使BLP Beauty抓住大好机会为自己的产品做广告，并创建了一个“做你自己”的主题活动，以建立女性对美丽的信心。女性的美不再遵循社会上对女性美的偏见。为了了解广告活动背后的信息内容，需要进行符号学研究，以找到Be Your Own广告活动背后的信息。本研究采用描述形式的定性方法，并采用菲斯克的符号学内容分析方法。本研究的分析结果表明，BLP beauty在“Be Your Own”广告活动中所展示的女性美是“美就是做你自己”。
{"title":"Representasi Kecantikan Perempuan Pada Kampanye Be Your Own Melalui YouTube BLP Beauty","authors":"Karinia Cantika Putri, R. Kusumastuti","doi":"10.32509/wacana.v22i1.2723","DOIUrl":"https://doi.org/10.32509/wacana.v22i1.2723","url":null,"abstract":"Women are closely related to beauty. The beauty of women has always been a matter of discussion in society. Therefore, a beauty stigma is formed in society which becomes a demand for women to look beautiful. This has encouraged BLP Beauty to take great opportunities in advertising its products as well as creating a Be Your Own themed campaign to build women's confidence in being beautiful. Women's beauty no longer has to follow the stigma of women's beauty that develops in society. To get an understanding of the contents of the message behind the advertising campaign, a semiotic study is needed to find the message behind the Be Your Own advertising campaign. This study uses a qualitative approach in a descriptive form and uses John Fiske's semiotic content analysis method. The results of the analysis of this study indicate that the representation of women's beauty displayed in the Be Your Own advertising campaign by BLP Beauty is that beauty is to be yourself. ","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125679098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.32509/wacana.v22i1.1503
Gracia Adiati
Digital literacy is an essential skill for students in learning in the post-pandemic digital era. This study aims to explore digital literacy for Sekolah Kembang students through group communication between teachers and students. The focus of the research is digital literacy in project based learning for elementary school students in grades 4, 5 and 6, and junior high school grades 7 and 8. In this study, the authors use qualitative approach with descriptive methods and data collection techniques through interviews. The results of the study show that digital literacy has become an integrated part of project based learning at the Sekolah Kembang. There are three communication patterns implemented in providing directions for finding and sorting information from the internet, which are large group communication, small group communication, and interpersonal communication. Identified group communication functions include persuasion, decision making, and problem solving. This research provides a better understanding of how digital literacy education can be implemented through communication between teachers and students at the Sekolah Kembang.
{"title":"Digital Literacy in Post-Pandemic Project Based Learning at Sekolah Kembang Jakarta","authors":"Gracia Adiati","doi":"10.32509/wacana.v22i1.1503","DOIUrl":"https://doi.org/10.32509/wacana.v22i1.1503","url":null,"abstract":"Digital literacy is an essential skill for students in learning in the post-pandemic digital era. This study aims to explore digital literacy for Sekolah Kembang students through group communication between teachers and students. The focus of the research is digital literacy in project based learning for elementary school students in grades 4, 5 and 6, and junior high school grades 7 and 8. In this study, the authors use qualitative approach with descriptive methods and data collection techniques through interviews. The results of the study show that digital literacy has become an integrated part of project based learning at the Sekolah Kembang. There are three communication patterns implemented in providing directions for finding and sorting information from the internet, which are large group communication, small group communication, and interpersonal communication. Identified group communication functions include persuasion, decision making, and problem solving. This research provides a better understanding of how digital literacy education can be implemented through communication between teachers and students at the Sekolah Kembang.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122881843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.32509/wacana.v22i1.2649
Widya Dhea Aqtari, Nursapiah Harahap
This study aims to figure out how the digitalization era is used by parents to provide education to their children both formal education in school and informal education outside school, as well as to find out how the media, especially the YouTube series Nussa and Rarra, could provide communication education that is packaged with Islamic nuances. Therefore, moral values are created in children and parents in everyday life. This research uses case study research method, which is research that focuses on a particular case to be observed and analyzed, as well as the need for deep analysis so that the results obtained will be accurate. Data collection techniques were carried out using interviews and observation as primary data and also documentation as secondary data. The results of the study show that it is true that YouTube is used as an alternative educational medium for children as long as it is under parents supervision. In fact, several episodes that Rarra: Adab Menasehati, Rarra : Maaf, dan Rarra: Teman Spesial Rarra, have chosen to serve as samples have had a pretty good impact on the communication that occurred between parents and children, with notable changes in behavior gradually.
本研究旨在了解家长如何利用数位化时代，为子女提供校内及校外的正规教育，以及媒体，特别是YouTube系列节目Nussa和Rarra，如何提供包装有伊斯兰细微差别的传播教育。因此，道德价值观是在孩子和父母的日常生活中形成的。本研究采用案例研究的研究方法，即针对一个特定的案例进行观察和分析，以及需要进行深入的分析，从而得出准确的结果。数据收集技术使用访谈和观察作为主要数据，也使用文件作为次要数据。研究结果表明，只要在父母的监督下，YouTube确实可以作为儿童的另一种教育媒介。事实上，Rarra: Adab Menasehati, Rarra: Maaf, dan Rarra: Teman special Rarra所选取的几集作为样本，对发生在父母与孩子之间的沟通产生了相当好的影响，行为逐渐发生了显著的变化。
{"title":"Analysis of Children's Communication Education on the YouTube Series of Nussa and Rarra","authors":"Widya Dhea Aqtari, Nursapiah Harahap","doi":"10.32509/wacana.v22i1.2649","DOIUrl":"https://doi.org/10.32509/wacana.v22i1.2649","url":null,"abstract":"This study aims to figure out how the digitalization era is used by parents to provide education to their children both formal education in school and informal education outside school, as well as to find out how the media, especially the YouTube series Nussa and Rarra, could provide communication education that is packaged with Islamic nuances. Therefore, moral values are created in children and parents in everyday life. This research uses case study research method, which is research that focuses on a particular case to be observed and analyzed, as well as the need for deep analysis so that the results obtained will be accurate. Data collection techniques were carried out using interviews and observation as primary data and also documentation as secondary data. The results of the study show that it is true that YouTube is used as an alternative educational medium for children as long as it is under parents supervision. In fact, several episodes that Rarra: Adab Menasehati, Rarra : Maaf, dan Rarra: Teman Spesial Rarra, have chosen to serve as samples have had a pretty good impact on the communication that occurred between parents and children, with notable changes in behavior gradually.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125699280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.32509/wacana.v21i2.1887
Mey Luvita, Ahmad Toni
This study aims to contribute to changes in an organizational culture that is influenced by certain factors, such as in this study, namely because of the era of technological disruption and its changes towards digitalization, this research is a descriptive qualitative research with direct observation and in-depth interviews. and carried out within one year from September 1, 2020 to October 31, 2021 at PT Strategic Partner Solution. This research is a phenomenological research and uses Kurt Lewin's model (unfreezing, change and refreezing), and based on the results of this study indicate that the unfreezing process is a process of acceptance of changes that will be made to an organizational culture by all its members, then in the process of change. for implementation carried out by all members of the organization by carrying out their duties and obligations as well as being ambitious in the change process, and the last is the process of refreezing or integrating attitudes and behavior towards a new culture, of course the role of management is very important to provide support for every process of transformation carried out to enlarge opportunities for success in creating a new organizational culture.
本研究旨在为受某些因素影响的组织文化的变化做出贡献，例如在本研究中，即由于技术颠覆时代及其向数字化的变化，本研究是一种直接观察和深度访谈的描述性定性研究。并在2020年9月1日至2021年10月31日的一年内在PT战略合作伙伴解决方案进行。本研究是一种现象学研究，使用了Kurt Lewin的模型(unfreezing, change and refreezing)，并根据本研究的结果表明，unfreezing的过程是一个所有组织成员在变革过程中接受组织文化变化的过程。对于组织的所有成员通过履行他们的职责和义务以及在变革过程中雄心勃勃进行的实施，最后是重新冻结或整合对新文化的态度和行为的过程，当然，管理的作用是非常重要的，它为进行的每一个转型过程提供支持，以扩大成功创造新的组织文化的机会。
{"title":"TRANSFORMASI BUDAYA ORGANISASI PADA ERA DISRUPSI TEKNOLOGI DI PT. STRATEGIC PARTNER SOLUTION","authors":"Mey Luvita, Ahmad Toni","doi":"10.32509/wacana.v21i2.1887","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.1887","url":null,"abstract":"This study aims to contribute to changes in an organizational culture that is influenced by certain factors, such as in this study, namely because of the era of technological disruption and its changes towards digitalization, this research is a descriptive qualitative research with direct observation and in-depth interviews. and carried out within one year from September 1, 2020 to October 31, 2021 at PT Strategic Partner Solution. This research is a phenomenological research and uses Kurt Lewin's model (unfreezing, change and refreezing), and based on the results of this study indicate that the unfreezing process is a process of acceptance of changes that will be made to an organizational culture by all its members, then in the process of change. for implementation carried out by all members of the organization by carrying out their duties and obligations as well as being ambitious in the change process, and the last is the process of refreezing or integrating attitudes and behavior towards a new culture, of course the role of management is very important to provide support for every process of transformation carried out to enlarge opportunities for success in creating a new organizational culture.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130225517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.32509/wacana.v21i2.2000
Cyntia Claudia, Joseph Edwin
Covid-19 is a pandemic that acts as a catalyst for drastic lifestyle change for people around the world. Measures to limit the spread of the disease causes majority of Indonesians to work and study at home. This spurs the growth of social networking sites (SNS) usage. Stay-at-home order also gives rise to the popularity of ornamental plant collecting. The combination of the two activities is evident in the phenomena of posting contents about ornamental plant collection in SNS. According to uses gratification perspective, new communication technologies and the subsequent activities they facilitate function to satisfy the needs of the audiences. This research aims to explore the motivation typologies that are related to posting ornamental plant contents on SNS. Qualitative data was collected from 5 informants based on grounded theory procedures. Through semi-structured interview, three types of typologies were found. The first is classic typology that includes entertainment, pastime, identity management, social interaction and knowledge sharing. Second is expanded typology; social influencing and economic motivation. The third is emergent typology that includes sharing positivity. This article serves as a preliminary research that delves into communication phenomena during the Covid-19 pandemic. It is recommended that future research validate the typologies found by performing quantitative studies.
{"title":"MOTIVASI MEMBAGIKAN KONTEN TANAMAN HIAS DI SOCIAL NETWORKING SITES","authors":"Cyntia Claudia, Joseph Edwin","doi":"10.32509/wacana.v21i2.2000","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2000","url":null,"abstract":"Covid-19 is a pandemic that acts as a catalyst for drastic lifestyle change for people around the world. Measures to limit the spread of the disease causes majority of Indonesians to work and study at home. This spurs the growth of social networking sites (SNS) usage. Stay-at-home order also gives rise to the popularity of ornamental plant collecting. The combination of the two activities is evident in the phenomena of posting contents about ornamental plant collection in SNS. According to uses gratification perspective, new communication technologies and the subsequent activities they facilitate function to satisfy the needs of the audiences. This research aims to explore the motivation typologies that are related to posting ornamental plant contents on SNS. Qualitative data was collected from 5 informants based on grounded theory procedures. Through semi-structured interview, three types of typologies were found. The first is classic typology that includes entertainment, pastime, identity management, social interaction and knowledge sharing. Second is expanded typology; social influencing and economic motivation. The third is emergent typology that includes sharing positivity. This article serves as a preliminary research that delves into communication phenomena during the Covid-19 pandemic. It is recommended that future research validate the typologies found by performing quantitative studies. ","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114804615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.32509/wacana.v21i2.2111
Yanuarita Kusuma, Herma Retno Prabayanti
Being a konten kreator has its own challenges because every day you must update the ideas and concepts of the content that will be presented. It's not uncommon to choose shortcuts by using sensations to get the audience's attention. Konten kreator is a profession that has emerged as a developing technology product. Anyone can become a konten kreator; the problem then is how the konten kreator can communicate messages to the public properly. There needs to be a strategy implemented so that uploaded content can have a positive impact on increasing the number of engagement or follower accounts on social media. This article will focus on examining communication strategies to become a good konten kreator using Ningsih Tinampi's Youtube content as a case study. This research was conducted using a qualitative approach with semiotic analysis methods, then to test the validity of this research. Then the research team will use data triangulation. The results of the study show that a verbal and non-verbal approach with character needs to be owned by a konten kreator. In addition, Ningsih Tinampi's communicator credibility is Terminal credibility, which is a combination of derived and initial that complement each other. This is a combination of forms of verbal and non-verbal communication messages that have been successfully shown in every YouTube content.
{"title":"CONTENT CREATOR YANG BERKARAKTER BERDASARKAN ANALISIS VIDEO YOUTUBE NINGSIH TINAMPI","authors":"Yanuarita Kusuma, Herma Retno Prabayanti","doi":"10.32509/wacana.v21i2.2111","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2111","url":null,"abstract":"Being a konten kreator has its own challenges because every day you must update the ideas and concepts of the content that will be presented. It's not uncommon to choose shortcuts by using sensations to get the audience's attention. Konten kreator is a profession that has emerged as a developing technology product. Anyone can become a konten kreator; the problem then is how the konten kreator can communicate messages to the public properly. There needs to be a strategy implemented so that uploaded content can have a positive impact on increasing the number of engagement or follower accounts on social media. This article will focus on examining communication strategies to become a good konten kreator using Ningsih Tinampi's Youtube content as a case study. This research was conducted using a qualitative approach with semiotic analysis methods, then to test the validity of this research. Then the research team will use data triangulation. The results of the study show that a verbal and non-verbal approach with character needs to be owned by a konten kreator. In addition, Ningsih Tinampi's communicator credibility is Terminal credibility, which is a combination of derived and initial that complement each other. This is a combination of forms of verbal and non-verbal communication messages that have been successfully shown in every YouTube content.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126788194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.32509/wacana.v21i2.2180
Nurfatma Kumalahayati, Kiayati Yusriyah
Good interpersonal communication between teachers and students in the learning process is very necessary for the smooth running of effective learning, after the implementation of restrictions in the Covid19 era made schools implement blended learning so that the use of Microsoft Teams was used by schools as LMS to help teachers and students. students in the learning process. The purpose of this study is to determine the interpersonal communication of teachers and students in the use of Microsoft Teams, the supporting factors and barriers to interpersonal communication and how effective interpersonal communication is between teachers and students in the blended learning process of Senior High Schools in Bekasi City. The research method used is descriptive qualitative with a case study approach. Data was collected through observation, documentation, and interviews. The results show that interpersonal communication between teachers and students has been running quite effectively with the use of Microsoft Teams as a learning medium that helps teachers and students to be able to connect to online learning in the Covid19 pandemic era. There is openness, empathy, supportive attitude, positive attitude, and equality shown by teachers and students so that there is effectiveness of interpersonal communication.
{"title":"KOMUNIKASI INTERPERSONAL GURU DAN SISWA DALAM PEMANFAATAN MICROSOFT TEAMS PADA BLENDED LEARNING","authors":"Nurfatma Kumalahayati, Kiayati Yusriyah","doi":"10.32509/wacana.v21i2.2180","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2180","url":null,"abstract":"Good interpersonal communication between teachers and students in the learning process is very necessary for the smooth running of effective learning, after the implementation of restrictions in the Covid19 era made schools implement blended learning so that the use of Microsoft Teams was used by schools as LMS to help teachers and students. students in the learning process. The purpose of this study is to determine the interpersonal communication of teachers and students in the use of Microsoft Teams, the supporting factors and barriers to interpersonal communication and how effective interpersonal communication is between teachers and students in the blended learning process of Senior High Schools in Bekasi City. The research method used is descriptive qualitative with a case study approach. Data was collected through observation, documentation, and interviews. The results show that interpersonal communication between teachers and students has been running quite effectively with the use of Microsoft Teams as a learning medium that helps teachers and students to be able to connect to online learning in the Covid19 pandemic era. There is openness, empathy, supportive attitude, positive attitude, and equality shown by teachers and students so that there is effectiveness of interpersonal communication. ","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131055903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.32509/wacana.v21i2.2290
Radja Erland Hamzah, Citra Eka Putri
The phenomenon of sadfishing has created a new trend for social media users in Indonesia, where each user seems to have an urge to show his sadness in order to attract sympathy from many people on social media. The act of sadfishing has an impact on the mental health of the perpetrators, including children and adolescents. Lots of Sadfishing content seems to be a common reaction for someone who is going through a difficult time or pretending to be having a difficult time to get viral on social media. This study aims to explain how to digital literacy for social media users can change public opinion in limiting themselves from the sadfishing phenomenon on social media. The type of research used is descriptive qualitative, with a case study method and data collection techniques by interviewing several high school students and university students in Jakarta. The results of the study found that the audience is in the position of The Dominant-Hegemonic Position or the audience is in a position to accept that digital literacy is able to educate and change the opinions of social media users, especially among teenagers to avoid the phenomenon of provoking sadness on social media.
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