Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2016.00018.5
A. Mishra, S. Lenka
Events have become an increasingly significant component of branding of different destinations. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. In this paper, the focus of research will be on tourist marketing of events. Marketing of events forms an integral part of the event management, which deals with various aspects of organisation and event management by means of events. Events have become an increasingly significant component of destination branding. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. The purpose of this study is to examine which factors are of the top priorities when using events as a marketing approach.
{"title":"Events be Used as an Unique Selling Proposition (USP) for Promoting Tourism in Odisha: A Stakeholder Approach to the Branding","authors":"A. Mishra, S. Lenka","doi":"10.5958/2231-0657.2016.00018.5","DOIUrl":"https://doi.org/10.5958/2231-0657.2016.00018.5","url":null,"abstract":"Events have become an increasingly significant component of branding of different destinations. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. In this paper, the focus of research will be on tourist marketing of events. Marketing of events forms an integral part of the event management, which deals with various aspects of organisation and event management by means of events. Events have become an increasingly significant component of destination branding. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. The purpose of this study is to examine which factors are of the top priorities when using events as a marketing approach.","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124774637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2020.00013.0
Ruhi Gupta, Neha Yajurvedi
In today’s competitive scenario, long working hours is a common issue for the information technology employees. The challenges are not only to retain the talented employees by fully engaging them, capturing their minds and hearts at every stage. The present research study is carried out to investigate the impact of the working environment on job satisfaction of software professionals in Infosys Ltd, Chandigarh. By considering the work environmental factors of 100 employees, the study analysed the employees’ performance, and how it affects the job satisfaction of software professionals. With the total sample, out of 100 employees, 55 were male and 45 were females. The questionnaire was well designed and pretested for the data collection. The data was assessed by the means of statistical tools correlation and reliability statistics. Convenience sampling method is used for data collection. The study revealed that the working environment has a positive impact on job satisfaction of software professionals of Infosys Ltd., Chandigarh.
{"title":"The Impact of Working Environment on Job Satisfaction of IT Employees: A Case Study of Infosys Ltd., Chandigarh","authors":"Ruhi Gupta, Neha Yajurvedi","doi":"10.5958/2231-0657.2020.00013.0","DOIUrl":"https://doi.org/10.5958/2231-0657.2020.00013.0","url":null,"abstract":"In today’s competitive scenario, long working hours is a common issue for the information technology employees. The challenges are not only to retain the talented employees by fully engaging them, capturing their minds and hearts at every stage. The present research study is carried out to investigate the impact of the working environment on job satisfaction of software professionals in Infosys Ltd, Chandigarh. By considering the work environmental factors of 100 employees, the study analysed the employees’ performance, and how it affects the job satisfaction of software professionals. With the total sample, out of 100 employees, 55 were male and 45 were females. The questionnaire was well designed and pretested for the data collection. The data was assessed by the means of statistical tools correlation and reliability statistics. Convenience sampling method is used for data collection. The study revealed that the working environment has a positive impact on job satisfaction of software professionals of Infosys Ltd., Chandigarh.","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129078350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2019.00004.1
Prakash Ranjan Parida
{"title":"The Ever Increasing Importance of Strategic Leadership in Today's Business World: A Conceptual Study","authors":"Prakash Ranjan Parida","doi":"10.5958/2231-0657.2019.00004.1","DOIUrl":"https://doi.org/10.5958/2231-0657.2019.00004.1","url":null,"abstract":"","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129295996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2016.00001.X
A. Mishra, S. Lenka
A field study with consumers participating in different types of events indicates that event attendance increases brand equity and that brand experience is the most important mediator. Events have become an increasingly significant component of destination branding, which is known as tourism marketing. Many destinations, throughout the world, have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. The purpose of this paper is to provide a better understanding on how organisations can use EM as a promotional tool. The present paper assesses event marketing as a descriptive study by focusing on a marketing outcome of critical importance to marketers for tourism place and industry.
{"title":"An Insight to Event Marketing (EM): As a Promotional Tool for Tourism Industry","authors":"A. Mishra, S. Lenka","doi":"10.5958/2231-0657.2016.00001.X","DOIUrl":"https://doi.org/10.5958/2231-0657.2016.00001.X","url":null,"abstract":"A field study with consumers participating in different types of events indicates that event attendance increases brand equity and that brand experience is the most important mediator. Events have become an increasingly significant component of destination branding, which is known as tourism marketing. Many destinations, throughout the world, have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. The purpose of this paper is to provide a better understanding on how organisations can use EM as a promotional tool. The present paper assesses event marketing as a descriptive study by focusing on a marketing outcome of critical importance to marketers for tourism place and industry.","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123347297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2015.00007.5
J. Choudhury
The research work yielded 126 respondents from Indian software export companies located in and around Bhubaneswar, Odisha, India. The thrust of the research work is to examine the impact of Indian Software organisations’ operational HR practices and procedures. The research thrust is also to explore linkage between organisational performance and enhanced social capital (SC). Three sets of questionnaires were designed on collaborative HR practices, SC and organisational performance in the five point Likert scale and were administered on the basis of field survey. The collected data were then analysed with simple regression analysis. It was found that collaborative HR configuration creates an interactive and collective culture within the organisation, nourishes organisational rationality and positively and significantly drives organisational level SC, which in turn is very well co-related with organisation bottom line
{"title":"Collaborative HR Social Capital and Organisational Performance – Evidence From Indian IT Sector","authors":"J. Choudhury","doi":"10.5958/2231-0657.2015.00007.5","DOIUrl":"https://doi.org/10.5958/2231-0657.2015.00007.5","url":null,"abstract":"The research work yielded 126 respondents from Indian software export companies located in and around Bhubaneswar, Odisha, India. The thrust of the research work is to examine the impact of Indian Software organisations’ operational HR practices and procedures. The research thrust is also to explore linkage between organisational performance and enhanced social capital (SC). Three sets of questionnaires were designed on collaborative HR practices, SC and organisational performance in the five point Likert scale and were administered on the basis of field survey. The collected data were then analysed with simple regression analysis. It was found that collaborative HR configuration creates an interactive and collective culture within the organisation, nourishes organisational rationality and positively and significantly drives organisational level SC, which in turn is very well co-related with organisation bottom line","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123681023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2018.00019.8
M. Samantaray, P. Sahu
{"title":"Corporate Practices in Employee Engagement","authors":"M. Samantaray, P. Sahu","doi":"10.5958/2231-0657.2018.00019.8","DOIUrl":"https://doi.org/10.5958/2231-0657.2018.00019.8","url":null,"abstract":"","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"29 S1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120950378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2016.00028.8
D. Rajan
This survey-based qualitative descriptive research has been undertaken in Tirunelveli city, Tamilnadu to understand and differentiate coping strategies being followed by nurses working in both multi-speciality and single-speciality hospitals to deal with stress and to examine the relationship between demographic variables and coping strategies. The structured format of coping strategies established by Folkman and Lazarus has been used in this study to analyse and differentiate coping styles of nurses. It has been analysed under five dimensions namely positive and action focused coping, wishful thinking and positive reappraisal, distancing, escape and avoidance and seeking social support coping. The study has sampled 120 (60 from multi-speciality hospitals and 60 from single-speciality hospitals) nurses qualified with Diploma in General Nursing and Midwifery and Bachelor of Science in Nursing courses. Mean, standard deviation and coefficient of variation have been used to rank and differentiate the dimensions of coping strategies. Kruskal–Wallis test has been administered to examine the relationship between coping strategies and demographic variables. The result indicates that there is no marked differences in the perception of the nurses working in both kinds of organisation towards majority of the coping strategies discussed under five dimensions of the Folkman and Lazarus coping strategies. The perception level of majority of the respondents working in both kinds of hospitals has been at medium level towards all coping strategies.
{"title":"Coping Strategies for Stress: A Comparative Study among Nurses Working in Multi-and Single-Speciality Hospitals","authors":"D. Rajan","doi":"10.5958/2231-0657.2016.00028.8","DOIUrl":"https://doi.org/10.5958/2231-0657.2016.00028.8","url":null,"abstract":"This survey-based qualitative descriptive research has been undertaken in Tirunelveli city, Tamilnadu to understand and differentiate coping strategies being followed by nurses working in both multi-speciality and single-speciality hospitals to deal with stress and to examine the relationship between demographic variables and coping strategies. The structured format of coping strategies established by Folkman and Lazarus has been used in this study to analyse and differentiate coping styles of nurses. It has been analysed under five dimensions namely positive and action focused coping, wishful thinking and positive reappraisal, distancing, escape and avoidance and seeking social support coping. The study has sampled 120 (60 from multi-speciality hospitals and 60 from single-speciality hospitals) nurses qualified with Diploma in General Nursing and Midwifery and Bachelor of Science in Nursing courses. Mean, standard deviation and coefficient of variation have been used to rank and differentiate the dimensions of coping strategies. Kruskal–Wallis test has been administered to examine the relationship between coping strategies and demographic variables. The result indicates that there is no marked differences in the perception of the nurses working in both kinds of organisation towards majority of the coping strategies discussed under five dimensions of the Folkman and Lazarus coping strategies. The perception level of majority of the respondents working in both kinds of hospitals has been at medium level towards all coping strategies.","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114612983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/J.2231-0657.13.1.005
Prerna Kothari, Carol Poonekar
Stress is a condition of strain that has a direct bearing on emotions, thought process and physical conditions of a person. Stress can be defined as “A dynamic activity wherein an individual is confronted with an opportunity, constraint or demand”. Occupational stress has become a vital part of each and every employee’s life. Stress not only affects the physical, psychological and financial balances of an employee but also the employers as well. One of the predominant reasons for increase in occupational stress levels has been global competition and economic conditions that have caused reduction in workforce, leading to leaner organisations almost everywhere in the world. Employees are under pressure to comply with increased demands in terms of both quality and quantity. The employees suffer from burnout, stress, anxiety, low morale, depression, health problems and, in some extreme cases, even stigma associated with mental illness. Job stress could arise out of task and role ambiguity, role conflict (RC), and self-role incongruence. This paper tries to explore the occupational stress in doctors. The health care occupation have long been known to be highly stressful and associated with higher rates of psychological distress than many other occupations. The paper highlights and traces the general broad outline of the causes of stress in doctors, which was analysed through primary data collection and some urgent strategic planning needed to combat the stress levels and its effects on the health of doctors and its related consequences on their patients. It is a well-known fact that job stress now, more than ever, poses a threat to the health of workers and the health of the organisation, in this case, health of doctors and the health and well-being of the patients as well, thus increasing the concern further.
{"title":"Managing Occupational Stress: An Empirical Analysis","authors":"Prerna Kothari, Carol Poonekar","doi":"10.5958/J.2231-0657.13.1.005","DOIUrl":"https://doi.org/10.5958/J.2231-0657.13.1.005","url":null,"abstract":"Stress is a condition of strain that has a direct bearing on emotions, thought process and physical conditions of a person. Stress can be defined as “A dynamic activity wherein an individual is confronted with an opportunity, constraint or demand”. Occupational stress has become a vital part of each and every employee’s life. Stress not only affects the physical, psychological and financial balances of an employee but also the employers as well. One of the predominant reasons for increase in occupational stress levels has been global competition and economic conditions that have caused reduction in workforce, leading to leaner organisations almost everywhere in the world. Employees are under pressure to comply with increased demands in terms of both quality and quantity. The employees suffer from burnout, stress, anxiety, low morale, depression, health problems and, in some extreme cases, even stigma associated with mental illness. Job stress could arise out of task and role ambiguity, role conflict (RC), and self-role incongruence. This paper tries to explore the occupational stress in doctors. The health care occupation have long been known to be highly stressful and associated with higher rates of psychological distress than many other occupations. The paper highlights and traces the general broad outline of the causes of stress in doctors, which was analysed through primary data collection and some urgent strategic planning needed to combat the stress levels and its effects on the health of doctors and its related consequences on their patients. It is a well-known fact that job stress now, more than ever, poses a threat to the health of workers and the health of the organisation, in this case, health of doctors and the health and well-being of the patients as well, thus increasing the concern further.","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121702672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2022.00009.x
Shivang Jitendra Khare, Satarupa Nayak
{"title":"Gap Identification of Sustainable Consumption and Product Development: Insights from Indian Scenario","authors":"Shivang Jitendra Khare, Satarupa Nayak","doi":"10.5958/2231-0657.2022.00009.x","DOIUrl":"https://doi.org/10.5958/2231-0657.2022.00009.x","url":null,"abstract":"","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127553432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2231-0657.2019.00008.9
Rajanikanta Jena
{"title":"Cost-Benefit Aspects of Mechanised Farming Practice: A Study in Odisha","authors":"Rajanikanta Jena","doi":"10.5958/2231-0657.2019.00008.9","DOIUrl":"https://doi.org/10.5958/2231-0657.2019.00008.9","url":null,"abstract":"","PeriodicalId":268303,"journal":{"name":"Siddhant- A Journal of Decision Making","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127701969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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