Pub Date : 2021-04-30DOI: 10.36348/sjbms.2021.v06i04.004
Theresia Olivia, E. Setiany
The purpose of this study is to provide empirical evidence regarding the influence of management characteristics and GCG on earnings quality, in the midst of the urgency of earnings quality information that is prone to conflict of interest, especially in state-owned companies today. This research is a quantitative research where the population is all stateowned companies in Indonesia which are listed on the website of State-Owned Entreprises (SOE) in 2016-2018. The sampling technique used a purposive sampling, and obtained 67 companies that meet the standards. The technique of collecting data is by taking information from the company's annual report so that the data source used is secondary data. The analysis method used is Eviews. The results showed that educational background, gender, and GCG had a positive effect on earnings quality. Meanwhile, tenure has a negative effect on earnings quality.
{"title":"Characteristics of Top Management, Good Corporate Governance, and Earnings Quality (A Study of State-Owned Entreprises in Indonesia 2016- 2018)","authors":"Theresia Olivia, E. Setiany","doi":"10.36348/sjbms.2021.v06i04.004","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i04.004","url":null,"abstract":"The purpose of this study is to provide empirical evidence regarding the influence of management characteristics and GCG on earnings quality, in the midst of the urgency of earnings quality information that is prone to conflict of interest, especially in state-owned companies today. This research is a quantitative research where the population is all stateowned companies in Indonesia which are listed on the website of State-Owned Entreprises (SOE) in 2016-2018. The sampling technique used a purposive sampling, and obtained 67 companies that meet the standards. The technique of collecting data is by taking information from the company's annual report so that the data source used is secondary data. The analysis method used is Eviews. The results showed that educational background, gender, and GCG had a positive effect on earnings quality. Meanwhile, tenure has a negative effect on earnings quality.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127478017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-07DOI: 10.36348/sjbms.2021.v06i04.003
. N. Thaliana Raditya, W. Utami
This study aims to determine the effect of current earnings, operating cash flow and accrual quality on future earnings. The population of this research is manufacturing companies listed on the Indonesia Stock Exchange for the period 20162018. The sample used purposive sampling and obtained a sample of 100 companies with a time period of 3 years to obtain 300. Earnings are proxied by net earnings after tax which is scaled to total assets or Return on Asset, Accrual quality is proxied by discretionary accruals of working capital, Future earnings are earnings. In the period t+1. The research method concludes that there is a positive and significant effect of current earnings and operating cash flows on future earnings, while accrual quality has no effect on future earnings.
{"title":"The Effect of Current Earnings, Operating Cash Flows and Accrual Quality on Future Earnings (Empirical Study on Manufacturing Companies Listed on The Indonesia Stock Exchange Year 2016 – 2018)","authors":" . N. Thaliana Raditya, W. Utami","doi":"10.36348/sjbms.2021.v06i04.003","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i04.003","url":null,"abstract":"This study aims to determine the effect of current earnings, operating cash flow and accrual quality on future earnings. The population of this research is manufacturing companies listed on the Indonesia Stock Exchange for the period 20162018. The sample used purposive sampling and obtained a sample of 100 companies with a time period of 3 years to obtain 300. Earnings are proxied by net earnings after tax which is scaled to total assets or Return on Asset, Accrual quality is proxied by discretionary accruals of working capital, Future earnings are earnings. In the period t+1. The research method concludes that there is a positive and significant effect of current earnings and operating cash flows on future earnings, while accrual quality has no effect on future earnings.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128196577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-06DOI: 10.36348/sjbms.2021.v06i04.002
Aulia Luthfi Faza, W. Utami
This research purpose to further investigate the role of Investment Policy, Organizational Strategy and Company Performance towards Corporate Social Responsibility. This research took 21 companies on manufacturing sector that still active on the IDX during 2014-2016 as research studied. This research were validate the hypothesis which stated that Investment Policy, Organizational Strategy and Company Performance had a partially or wholly affects the Corporate Social Responsibility. Through multiple regression analysis, it was found that the Investment Policy and Company Performance statistically had a positive impact substantially on Corporate Social Responsibility, but not to Organizational Strategy which did not have a substantial impact on Corporate Social Responsibility. Thus, Investment Policy and Company Performance served as the main determinants of corporate social responsibility disclosure in the manufacturing sector in Indonesia.
{"title":"Analysis Relates to the Influence of Investment Policy, Organizational Strategy and Company Performance towards Corporate Social Responsibility (Study: Manufacturing Sector that Registered and Active on the IDX during 2014-2016)","authors":"Aulia Luthfi Faza, W. Utami","doi":"10.36348/sjbms.2021.v06i04.002","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i04.002","url":null,"abstract":"This research purpose to further investigate the role of Investment Policy, Organizational Strategy and Company Performance towards Corporate Social Responsibility. This research took 21 companies on manufacturing sector that still active on the IDX during 2014-2016 as research studied. This research were validate the hypothesis which stated that Investment Policy, Organizational Strategy and Company Performance had a partially or wholly affects the Corporate Social Responsibility. Through multiple regression analysis, it was found that the Investment Policy and Company Performance statistically had a positive impact substantially on Corporate Social Responsibility, but not to Organizational Strategy which did not have a substantial impact on Corporate Social Responsibility. Thus, Investment Policy and Company Performance served as the main determinants of corporate social responsibility disclosure in the manufacturing sector in Indonesia.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115611714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-02DOI: 10.36348/sjbms.2021.v06i04.001
. P. Evalianitha Randabunga, Syarifah Hudayah, H. Indriastuti
The purpose of this study was to determine the effect of electronic word of mouth and sales promotion on brand switching with brand image as an intervening variable at the ERHA Beauty Clinic in Samarinda City. The study was conducted using 115 respondents. The analysis tool used is SmartPLS 3. Data analysis is carried out by assessing the outer model or measurement model and assessing the inner model or structural model. The results showed that electronic word of mouth and sales promotion partially had a significant positive effect on brand switching, and electronic word of mouth and sales promotion had a significant positive effect on brand switching through the brand image variable as an intervening variable.
{"title":"The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda City","authors":" . P. Evalianitha Randabunga, Syarifah Hudayah, H. Indriastuti","doi":"10.36348/sjbms.2021.v06i04.001","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i04.001","url":null,"abstract":"The purpose of this study was to determine the effect of electronic word of mouth and sales promotion on brand switching with brand image as an intervening variable at the ERHA Beauty Clinic in Samarinda City. The study was conducted using 115 respondents. The analysis tool used is SmartPLS 3. Data analysis is carried out by assessing the outer model or measurement model and assessing the inner model or structural model. The results showed that electronic word of mouth and sales promotion partially had a significant positive effect on brand switching, and electronic word of mouth and sales promotion had a significant positive effect on brand switching through the brand image variable as an intervening variable.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"11 11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125695109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-27DOI: 10.36348/sjbms.2021.v06i03.006
Siangto Salimdra, Z. Ilmi, Adi Wijaya
Relationship marketing, service quality, customer satisfaction, and customer loyalty are very important in the banking world. With the relationship marketing and high quality service quality will achieve customer satisfaction and make customers loyal to the company. To improve customer satisfaction and customer loyalty must first be known whether the services provided in accordance with customer expectations, in this study variables are used to see the expected service of customers using variable relationship marketing and service quality. If the service provided is in accordance with expectations then the satisfaction felt and customer loyalty also increases. On the contrary, if the service provided is not in accordance with the hope then the satisfaction and customer loyalty also decreases. The purpose of this study was to determine the effect of relationship marketing and service quality on customer satisfaction and customer loyalty in the Mitra Bisnis Segment of Bank BTPN Kalimantan. The study was conducted using 100 respondents. The analytical tool used is SPSS Version 24. Data analysis was performed by path analysis. The results of the F test in the study obtained a significance level of 0.000 in model 1 and model 2. Where the value is smaller than the alpha level 0.05. The coefficient of determination (R 2 ) shows that customer satisfaction is influenced by relationship marketing and service quality by 49.1%, and customer loyalty is influenced by relationship marketing, service quality and customer satisfaction by 68.6%. The results showed that relationship marketing has a positive and significant effect on customer satisfaction, service quality has a positive and insignificant effect on customer satisfaction, relationship marketing has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect significant towards customer loyalty, relationship marketing has a positive and significant effect on customer loyalty through customer satisfaction and service quality has a positive and insignificant effect on customer loyalty through customer satisfaction.
关系营销、服务质量、客户满意度和客户忠诚度在银行业非常重要。用关系营销和高质量的服务质量来实现顾客满意，使顾客对企业产生忠诚。要提高顾客满意度和顾客忠诚度首先要知道所提供的服务是否符合顾客的期望，在本研究中使用变量来观察顾客期望的服务，使用变量关系营销和服务质量。如果提供的服务符合期望，那么满意度和顾客忠诚度也会增加。相反，如果所提供的服务不符合期望，那么顾客的满意度和忠诚度也会下降。本研究的目的是确定关系营销和服务质量对加里曼丹BTPN银行Mitra Bisnis分部客户满意度和客户忠诚度的影响。这项研究对100名受访者进行了调查。使用的分析工具是SPSS Version 24。采用通径分析法进行数据分析。本研究的F检验结果在模型1和模型2中获得了0.000的显著性水平。其中值小于alpha水平0.05。决定系数(r2)表明，顾客满意受关系营销和服务质量的影响为49.1%，顾客忠诚受关系营销、服务质量和顾客满意的影响为68.6%。结果表明:关系营销对顾客满意有正向显著影响，服务质量对顾客满意有正向显著影响，关系营销对顾客忠诚有正向显著影响，服务质量对顾客忠诚有正向显著影响，顾客满意对顾客忠诚有正向显著影响;关系营销通过顾客满意对顾客忠诚产生正向显著影响，服务质量通过顾客满意对顾客忠诚产生正向不显著影响。
{"title":"The Effect of Relationship Marketing and Service Quality on Customer Satisfaction and Customer Loyalty in the Mitra Bisnis Segment of Bank BTPN Kalimantan","authors":"Siangto Salimdra, Z. Ilmi, Adi Wijaya","doi":"10.36348/sjbms.2021.v06i03.006","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i03.006","url":null,"abstract":"Relationship marketing, service quality, customer satisfaction, and customer loyalty are very important in the banking world. With the relationship marketing and high quality service quality will achieve customer satisfaction and make customers loyal to the company. To improve customer satisfaction and customer loyalty must first be known whether the services provided in accordance with customer expectations, in this study variables are used to see the expected service of customers using variable relationship marketing and service quality. If the service provided is in accordance with expectations then the satisfaction felt and customer loyalty also increases. On the contrary, if the service provided is not in accordance with the hope then the satisfaction and customer loyalty also decreases. The purpose of this study was to determine the effect of relationship marketing and service quality on customer satisfaction and customer loyalty in the Mitra Bisnis Segment of Bank BTPN Kalimantan. The study was conducted using 100 respondents. The analytical tool used is SPSS Version 24. Data analysis was performed by path analysis. The results of the F test in the study obtained a significance level of 0.000 in model 1 and model 2. Where the value is smaller than the alpha level 0.05. The coefficient of determination (R 2 ) shows that customer satisfaction is influenced by relationship marketing and service quality by 49.1%, and customer loyalty is influenced by relationship marketing, service quality and customer satisfaction by 68.6%. The results showed that relationship marketing has a positive and significant effect on customer satisfaction, service quality has a positive and insignificant effect on customer satisfaction, relationship marketing has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect significant towards customer loyalty, relationship marketing has a positive and significant effect on customer loyalty through customer satisfaction and service quality has a positive and insignificant effect on customer loyalty through customer satisfaction.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126261055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-26DOI: 10.36348/sjbms.2021.v06i03.005
Prasetyono Hendriarto, Bunga Aditi, Hafizah Riandani, Rezki Prana
The research analysis aims to determine whether technology and competition have an effect on the business development of SMEs in the Center for Integrated Business Services of the Cooperative for Micro, Small, and Medium Enterprises, North Sumatra. The data analysis technique used is the associative method with the help of the SPSS version 24.0 program. The population in this study were all UKM players who traded in the Center for Integrated Business Services of Cooperatives, Micro, Small and Medium Enterprises, North Sumatra, and a sample of 60 respondents. Primary data collection using a questionnaire. The results showed that technology partially had a positive and significant effect on the business development of SMEs in the Center for Integrated Business Services of Cooperatives for Micro, Small, and Medium Enterprises, North Sumatra. Partial competition does not have a positive and insignificant effect on the business development of SMEs in the Integrated Business Service Center for Cooperatives, Micro, Small, and Medium Enterprises, North Sumatra. Technology and competition simultaneously have a positive and significant effect on the business development of SMEs in the Integrated Business Service Center for Micro, Small, and Medium Enterprises, North Sumatra Cooperatives.
{"title":"The Effect of Technology and Competition on Business Development","authors":"Prasetyono Hendriarto, Bunga Aditi, Hafizah Riandani, Rezki Prana","doi":"10.36348/sjbms.2021.v06i03.005","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i03.005","url":null,"abstract":"The research analysis aims to determine whether technology and competition have an effect on the business development of SMEs in the Center for Integrated Business Services of the Cooperative for Micro, Small, and Medium Enterprises, North Sumatra. The data analysis technique used is the associative method with the help of the SPSS version 24.0 program. The population in this study were all UKM players who traded in the Center for Integrated Business Services of Cooperatives, Micro, Small and Medium Enterprises, North Sumatra, and a sample of 60 respondents. Primary data collection using a questionnaire. The results showed that technology partially had a positive and significant effect on the business development of SMEs in the Center for Integrated Business Services of Cooperatives for Micro, Small, and Medium Enterprises, North Sumatra. Partial competition does not have a positive and insignificant effect on the business development of SMEs in the Integrated Business Service Center for Cooperatives, Micro, Small, and Medium Enterprises, North Sumatra. Technology and competition simultaneously have a positive and significant effect on the business development of SMEs in the Integrated Business Service Center for Micro, Small, and Medium Enterprises, North Sumatra Cooperatives.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125525700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-16DOI: 10.36348/sjbms.2021.v06i03.002
A. Atak
In the realm of beings, human beings by their nature, are never satisfied with one kind of product and are always on the lookout for difference and innovation. When the world of animals is observed, for example, it can be seen that they are beings who never tire of eating grass or doing the same thing for life. Besides, they do not have multiple options. When the plants are observed, the situation looks similar; they consume soil for life and perform photosynthesis. Thanks to their mind and consciousness, people are equipped with the ability to compare, decide if they like or dislike, and want to pick or not pick the things they encounter. However, when these abilities face limited options, it's easy to get stuck in a difficult situation; They may also choose an option such as not preferring anything. It is also possible that they will search for an alternative. It is thought that the ability of people to prefer this or similar way may have a negative impact on customer loyalty to the brand and product. On the one hand, while producers want to increase their market shares by keeping the product range suitable for each consumer profile in terms of marketing, the consumer who faces the situation of choosing one among the diversity may have difficulty in choosing. For instance, which one of the cell phones, which of the televisions, which of the computers, which of the cars, etc. In fact, what is in question is how a product's design appeals to different consumer profiles in different ways. The customer buys a product whether he/she knows it and it fulfills his/her needs and aspirations, in other words, whether he/she likes it. Even if he/she does not purchase the product, he/she can preserve consumer loyalty by comparing the design innovations produced in the one he/she bought to the current version. However, when the customer cannot decide between different product designs that appeal to various customer profiles, he/she may lose his/her loyalty to the brand and switch to another product. This will have a detrimental effect on the product's marketing plan, and sales may decrease as a result. In this study, in terms of customer loyalty, the questions of: "Does a customer have the patience and time to choose without getting tired in the face of the variety of designs that appeal to different customer profiles in the same product?", "Will the customer still remain loyal?", "What solutions are there for the continuation of loyalty?" have been analyzed and researched. In other words, it was discussed what kind of relationship might exist between design and product diversity and customer loyalty. At the same time, the effect of low or no free time, unwillingness to collect information to evaluate products and to assess them for a long time on brand and product loyalty has been examined.
{"title":"Design Diversity and Brand Loyalty","authors":"A. Atak","doi":"10.36348/sjbms.2021.v06i03.002","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i03.002","url":null,"abstract":"In the realm of beings, human beings by their nature, are never satisfied with one kind of product and are always on the lookout for difference and innovation. When the world of animals is observed, for example, it can be seen that they are beings who never tire of eating grass or doing the same thing for life. Besides, they do not have multiple options. When the plants are observed, the situation looks similar; they consume soil for life and perform photosynthesis. Thanks to their mind and consciousness, people are equipped with the ability to compare, decide if they like or dislike, and want to pick or not pick the things they encounter. However, when these abilities face limited options, it's easy to get stuck in a difficult situation; They may also choose an option such as not preferring anything. It is also possible that they will search for an alternative. It is thought that the ability of people to prefer this or similar way may have a negative impact on customer loyalty to the brand and product. On the one hand, while producers want to increase their market shares by keeping the product range suitable for each consumer profile in terms of marketing, the consumer who faces the situation of choosing one among the diversity may have difficulty in choosing. For instance, which one of the cell phones, which of the televisions, which of the computers, which of the cars, etc. In fact, what is in question is how a product's design appeals to different consumer profiles in different ways. The customer buys a product whether he/she knows it and it fulfills his/her needs and aspirations, in other words, whether he/she likes it. Even if he/she does not purchase the product, he/she can preserve consumer loyalty by comparing the design innovations produced in the one he/she bought to the current version. However, when the customer cannot decide between different product designs that appeal to various customer profiles, he/she may lose his/her loyalty to the brand and switch to another product. This will have a detrimental effect on the product's marketing plan, and sales may decrease as a result. In this study, in terms of customer loyalty, the questions of: \"Does a customer have the patience and time to choose without getting tired in the face of the variety of designs that appeal to different customer profiles in the same product?\", \"Will the customer still remain loyal?\", \"What solutions are there for the continuation of loyalty?\" have been analyzed and researched. In other words, it was discussed what kind of relationship might exist between design and product diversity and customer loyalty. At the same time, the effect of low or no free time, unwillingness to collect information to evaluate products and to assess them for a long time on brand and product loyalty has been examined.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127219973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-10DOI: 10.36348/sjbms.2021.v06i03.001
Sony Varghese, Mansi Agrawal
Today, social media is one of the most popular and widely utilized forms of communication. People currently utilize social media to interact with one another all around the world. People have been using social media to discuss their experiences in recent years. This also includes experiences using a product or service or platform. These product reviews posted by social media users are read by thousands of people every day and they have become a source of influencing consumer buying behavior. Organizations have started to use social media to sell their products and services after realizing the value of this medium. Social media is being used today to effectively market products and services and to attract a wide demographic of audience. This paper aims at identifying how different aspects of social media can impact consumer buying behavior.
{"title":"Impact of Social Media on Consumer Buying Behavior","authors":"Sony Varghese, Mansi Agrawal","doi":"10.36348/sjbms.2021.v06i03.001","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i03.001","url":null,"abstract":"Today, social media is one of the most popular and widely utilized forms of communication. People currently utilize social media to interact with one another all around the world. People have been using social media to discuss their experiences in recent years. This also includes experiences using a product or service or platform. These product reviews posted by social media users are read by thousands of people every day and they have become a source of influencing consumer buying behavior. Organizations have started to use social media to sell their products and services after realizing the value of this medium. Social media is being used today to effectively market products and services and to attract a wide demographic of audience. This paper aims at identifying how different aspects of social media can impact consumer buying behavior.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133216337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-30DOI: 10.36348/sjbms.2021.v06i01.004
Lang Liang
The information diffusion of food safety incident is sometimes more serious than food safety incident itself, because this may lead to severe public opinion and affect purchase intention of individual consumer. Thus, it is very important to study the rule of information diffusion of food safety incident. In this work, a modified Bass diffusion (MBD) model including the role of government is proposed based on the characteristics of food safety information diffusion in China and its analytical solution is derived correspondingly. Such model is tested and validated by a specific case of food safety incident, that is, dyeing steamed bread incident happened in China. The results show that the present MBD model can effectively predict the diffusion of public opinion for food safety information and simultaneously the parameter analysis reveals that the government management to the quality and credibility of information is critical in improving the communication of food safety information.
{"title":"Quantitative Analysis of Diffusion of Public Opinion by the Modified Bass Model for the Dyeing Steamed Bread Incident in China","authors":"Lang Liang","doi":"10.36348/sjbms.2021.v06i01.004","DOIUrl":"https://doi.org/10.36348/sjbms.2021.v06i01.004","url":null,"abstract":"The information diffusion of food safety incident is sometimes more serious than food safety incident itself, because this may lead to severe public opinion and affect purchase intention of individual consumer. Thus, it is very important to study the rule of information diffusion of food safety incident. In this work, a modified Bass diffusion (MBD) model including the role of government is proposed based on the characteristics of food safety information diffusion in China and its analytical solution is derived correspondingly. Such model is tested and validated by a specific case of food safety incident, that is, dyeing steamed bread incident happened in China. The results show that the present MBD model can effectively predict the diffusion of public opinion for food safety information and simultaneously the parameter analysis reveals that the government management to the quality and credibility of information is critical in improving the communication of food safety information.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131284477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-19DOI: 10.36348/sjbms.2021.v06i01.002
S. Khan, A. Anees, A. Akhtar, F. T. Azmi
As Jawaharlal Nehru Medical College faced the unprecedented challenges of Covid 19, it had put its entire thrust towards providing optimal care to Covid19 patients, by modulating its existing health care system, and the heroes that work therein. Sixty health care staff that were questioned for their varied responses during this project, showed a commendable commitment despite facing some shortcomings and being busy in a totally new work culture. It was also noted during this project that the administration at Jawaharlal Nehru Medical College had committed itself to facing this new health challenge with a clinical resiliency from its junior/ senior doctors and a solid support of the nursing and technical health care staff, who answered the call whenever the hospital needed them.
贾瓦哈拉尔·尼赫鲁医学院(Jawaharlal Nehru Medical College)面临着2019冠状病毒病的前所未有的挑战，通过调整现有的医疗保健系统和在其中工作的英雄，它将全部精力放在为Covid - 19患者提供最佳护理上。在这个项目中，60名保健工作人员被问及他们的不同反应，尽管面临一些缺点，并且在一个全新的工作文化中忙碌，但他们表现出值得赞扬的承诺。在这一项目中还注意到，贾瓦哈拉尔·尼赫鲁医学院的行政部门致力于应对这一新的健康挑战，其初级/高级医生具有临床应变能力，护理和技术保健工作人员得到了坚实的支持，他们在医院需要时随时响应号召。
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