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Digital Marketing Literacy as A Mediation of Online Business Readiness Influenced by Entrepreneurship Education (Study on Business Operators in Malang Raya) 数字营销素养:创业教育对在线商业准备的中介作用(对玛琅拉雅地区经营者的研究)
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.203
Brian Wicaksono Ardiansyah, F. D. Muwarni, Ludi Wishnu Wardana, Farij Ibadil Maula
The current post-pandemic situation of COVID-19 presents challenges for business actors as well as challenges for the state to maintain the existence of the economy. There are many sectors of the domestic and global economy that are affected. The impact of the pandemic has been most felt in the micro, small and medium enterprise (MSMEs) sector. This is what makes the condition of MSMEs and micro and small entrepreneurs, especially in Malang Raya, paralyzed and decreased. If the country wants its economy to progress, it is important to increase businesspeople. Currently, one of the most popular forms of business in Indonesia is making purchases online. This research has implications for the development of the Unified Theory of Acceptance and Use of Technology (UTAUT) theory, a technology acceptance model that was developed based on the amalgamation of other existing technology acceptance models. As described above, this research has a novelty by completing the gaps of previous studies, conducting a comprehensive study of the online business readiness of MSMEs in Malang Raya with digital marketing literacy as a mediating variable. This research uses quantitative methods. The research population of business actors in Malang Raya with a sample of 260. Data analysis used SEM PLS. Based on the research results, it is stated that entrepreneurship education can increase the online business readiness of MSMEs in Malang Raya. Entrepreneurship education can increase digital marketing literacy of MSMEs in Malang Raya. Digital marketing literacy can improve online business readiness for MSME actors in Malang Raya. Entrepreneurship education can improve online business readiness through digital marketing literacy for MSMEs in Malang Raya. Online business readiness can be increased with good quality entrepreneurship education supported by good digital marketing literacy.
COVID-19大流行后的当前形势给企业行为者带来了挑战,也给国家维持经济存在带来了挑战。国内和全球经济的许多部门都受到了影响。受疫情影响最严重的是微型、小型和中型企业部门。这就是为什么中小微企业和微型和小型企业家的状况,特别是在玛琅拉雅,陷入瘫痪和下降。如果这个国家想要其经济发展,增加商人是很重要的。目前,印尼最受欢迎的商业形式之一是网上购物。该研究对技术接受与使用统一理论(UTAUT)理论的发展具有启示意义,UTAUT理论是一种基于其他现有技术接受模型的融合而发展起来的技术接受模型。如上所述,本研究填补了以往研究的空白,以数字营销素养为中介变量,对玛琅拉雅中小微企业的在线商业准备情况进行了全面研究,具有新颖性。本研究采用定量方法。玛琅拉雅商业行为者的研究人口,样本为260人。数据分析采用SEM PLS,根据研究结果,创业教育可以提高玛琅拉雅中小微企业的在线商业准备程度。创业教育可以提高玛琅拉雅中小微企业的数字营销素养。数字营销素养可以提高玛琅拉雅中小微企业的在线业务准备程度。创业教育可以通过对玛琅拉雅中小微企业的数字营销素养提高在线商业准备。在良好的数字营销素养的支持下,高质量的创业教育可以增加在线商业准备。
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引用次数: 0
Informal Economic Education Based on Local Values of The Samin Society 基于Samin社会地方价值观的非正规经济教育
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.200
Alifia Farisya Prima, W. Wahjoedi, A. Haryono
Informal education is important given to children from an early age. In informal education, there is a transfer of knowledge and transfer of cultural values. The purpose of this study is to analyze how Samin's local values colour the economic education given by parents to children. This study used a descriptive qualitative approach with ethnographic research. The research location was in the Japanese Hamlet, Margomulyo Village, Margomulyo District, Bojonegoro Regency, East Java. Source of data obtained through primary data and secondary data. Informants in the study were selected using a purposive sampling technique. Informants in this study were Samin community elders and parents who had school-age children in the Samin community. Data analysis includes the stages of data collection, data reduction, data presentation, conclusion and data verification. The results of the study are that education taught by parents in the family environment is based on the five noble speeches of Samin and local values that characterize economic education in the Samin community's family environment including the values of honesty, local values and the value of a sense of home that is instilled by parents in their children through example and habituation in everyday life.
儿童从小接受非正式教育是很重要的。在非正规教育中,存在着知识和文化价值的转移。本研究的目的是分析Samin的地方价值观如何影响父母对孩子的经济教育。本研究采用民族志研究的描述性定性方法。研究地点为东爪哇Bojonegoro摄政省Margomulyo区Margomulyo村的日本哈姆雷特。通过一手数据和二次数据获得的数据来源。在研究中,使用有目的的抽样技术选择了举报人。本研究的信息提供者是Samin社区的长者和在Samin社区有学龄儿童的父母。数据分析包括数据收集、数据还原、数据呈现、结论和数据验证等阶段。研究的结果是,父母在家庭环境中所教授的教育是基于Samin的五篇高尚的演讲和Samin社区家庭环境中经济教育的地方价值观,包括诚实的价值观、地方价值观和父母通过日常生活中的榜样和习惯灌输给孩子的家庭意识的价值观。
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引用次数: 0
Corruption in Schools, What's the Matter ??? 学校腐败,怎么了?
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.216
I. Ismatullah
Fraud can be committed by anyone because the main factor of fraud is human. A study conducted by Indonesia Corruption Watch on the trend of prosecution of corruption cases shows that the education sector is one of the sectors that is consistently the most corrupted sector. The large budget given to the education sector is one of the potential corruptions for irresponsible parties, even in the midst of the Covid-19 pandemic, corruption in the education sector has not stopped. This research is a literature review where researchers review literature related to this research. The results of this study are expected to provide benefits for related parties in preventing fraud in the world of education. Fraud prevention can be carried out by all parties with the aim of rejecting or understanding everything that can harm the company. In developing an effective fraud prevention strategy, organizations must pay attention to several things, including: 1) internal and external environmental conditions, 2) the complexity of business activities, 3) the potential, types and risks of fraud, 4) the adequacy of the resources needed.
任何人都可以实施欺诈,因为欺诈的主要因素是人。印尼腐败观察组织对腐败案件的起诉趋势进行的一项研究表明,教育部门一直是最腐败的部门之一。教育部门的巨额预算是不负责任的政党的潜在腐败之一,即使在新冠疫情期间,教育部门的腐败也没有停止。本研究是一个文献综述,研究人员回顾与本研究相关的文献。本研究的结果有望为相关方在防止教育领域的欺诈行为提供益处。欺诈预防可以由各方进行,目的是拒绝或理解任何可能损害公司的事情。在制定有效的欺诈预防策略时,组织必须注意几件事,包括:1)内部和外部环境条件;2)业务活动的复杂性;3)欺诈的可能性、类型和风险;4)所需资源的充分性。
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引用次数: 0
The Effect of Institutional Ownership, Company Diversification, and Profitability on Company Value in Manufacturing Companies Listed on The Indonesia Stock Exchange 机构持股、公司多元化和盈利能力对印尼证券交易所上市制造业公司价值的影响
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.194
Bahri Lifaldi, Ewing Yuvisa Ibrani, L. Uzliawati
This study aims to analyze the effect of institutional ownership, company diversification, and profitability as independent variables on firm value as the dependent variable. In addition, this study also uses company size as a control variable. This research is a causative research. The population of this study are all manufacturing companies listed on the IDX in 2014-2018. This research was conducted using a sampling technique based on purposive sampling technique, so a total sample of 206 was obtained. The data used in this research is secondary data obtained from www.idx.co.id and IDNFinance. The analysis technique used is multiple regression analysis. To test the hypothesis using the statistical t test with an α level of 0.05. The results of this study indicate that: (1) institutional ownership has a positive effect on the value of manufacturing companies with sig = 0.048, 0.043 (< 0.05), (2) company diversification (number of segments) has a positive effect on the value of manufacturing companies with sig = 0.029 (<0.05), (3) company diversification (HERFsales) has a positive effect on the value of manufacturing companies with sig = 0.077 (> 0.05), (4) profitability has a positive effect on the value of manufacturing companies with sig = 0.027, 0.041 (< 0.05), (5) firm size has a positive effect on firm value with sig = 0.000, 0.000 (< 0.05).
本研究旨在分析机构持股、公司多元化和盈利能力作为自变量对公司价值作为因变量的影响。此外,本研究还将公司规模作为控制变量。本研究是一项因果研究。本研究的对象均为2014-2018年在IDX上市的制造业公司。本研究采用基于目的抽样技术的抽样方法,共获得206份样本。本研究使用的数据是从www.idx.co.id和IDNFinance获得的二手数据。使用的分析技术是多元回归分析。采用α水平为0.05的统计t检验对假设进行检验。这项研究的结果表明:(1)机构所有权的价值有积极的影响制造企业团体= 0.048,0.043(< 0.05),(2)公司多元化(段)有一个积极的影响制造企业和团体的价值= 0.029(0.05),(4)盈利能力有积极影响制造企业和团体的价值= 0.027,0.041(< 0.05),(5)公司规模有一个积极的影响公司价值与团体= 0.000,0.000(< 0.05)。
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引用次数: 0
Economic Analysis of the Tax System: The Example of Azerbaijan 税收制度的经济分析:以阿塞拜疆为例
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.230
Elnara Ahmadova
This paper presents an economic analysis of the tax system in Azerbaijan, focusing on its structure, efficiency, and impact on economic growth and development. The study aims to provide insights into the strengths and weaknesses of the tax system, identify potential areas for improvement, and offer policy recommendations for optimizing its effectiveness. Based on the findings of the analysis, several policy recommendations are proposed to enhance the efficiency and effectiveness of the tax system in Azerbaijan. These recommendations include streamlining tax administration processes, improving tax compliance through simplified regulations and electronic filing systems, promoting a more balanced tax burden across sectors, and exploring options for tax reform to incentivize investment and foster economic growth. In conclusion, this economic analysis provides a comprehensive evaluation of the tax system in Azerbaijan, highlighting its strengths and weaknesses. By offering policy recommendations, the study aims to contribute to ongoing discussions on tax reform and optimization, ultimately supporting the country's goals of sustainable economic development and prosperity.
本文对阿塞拜疆的税收制度进行了经济分析,重点关注其结构、效率和对经济增长和发展的影响。该研究旨在深入了解税收制度的优势和劣势,确定可能改进的领域,并提供政策建议,以优化其有效性。根据分析的结果,提出了几项政策建议,以提高阿塞拜疆税收制度的效率和效力。这些建议包括简化税收管理流程,通过简化法规和电子申报系统改善税收合规,促进各部门税负更加平衡,以及探索税收改革方案以激励投资和促进经济增长。最后,这一经济分析对阿塞拜疆的税收制度进行了全面评价,突出了其长处和短处。通过提供政策建议,该研究旨在为正在进行的税收改革和优化的讨论做出贡献,最终支持国家实现可持续经济发展和繁荣的目标。
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引用次数: 0
Analysis of Needs with the PIECES Concept: How Urgency is the Involvement of Ethical Hackers in Accounting Information Systems? 基于PIECES概念的需求分析:会计信息系统中道德黑客的介入有多紧迫?
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.223
Yayang Novealita Wahono Putri, Kurnia Ekasari, Kartika Dewi Sri Susilowati
This study aims to identify the needs analysis of a company in involving ethical hackers to achieve the desired goals. This research focuses on accounting information systems which are vital systems in business processes. The company's goals will be translated into a need analysis using the PIECES framework (Performance, Information, Economy, Control, Efficiency, and Service). The research method used is a quantitative descriptive method and uses documentation techniques in collecting data. This study uses secondary data in the form of a literature review of 80 journal articles published in 2018-2023. Only ISSN indexed journals are used as data sources to ensure the quality of research output remains relevant. The results of this study are that the information aspect holds the highest urgency at 31.25% and the control aspect ranks second with a score of 25.00%. While the aspect with the lowest urgency is the economic aspect with an achievement of only 6.25%. Comparison of the scope of research and how researchers explore in more detail in linking opportunity costs can be input for further research. Furthermore, future research can also link several concepts such as urgency needs analysis with the PIECES framework, opportunity costs, and user trust in ethical hackers. So that the results of the research conducted will be more interesting and can be a reference for companies in making policies.
本研究旨在确定一个公司在涉及道德黑客的需求分析,以实现预期的目标。本研究的重点是会计信息系统,这是业务流程中的重要系统。公司的目标将转化为使用PIECES框架(性能、信息、经济、控制、效率和服务)的需求分析。使用的研究方法是定量描述方法,并使用文献技术收集数据。本研究使用二手数据,对2018-2023年发表的80篇期刊文章进行文献综述。只有ISSN索引期刊被用作数据来源,以确保研究产出的质量保持相关性。本研究结果表明,信息方面的紧迫性最高,为31.25%,控制方面的紧迫性次之,为25.00%。而紧迫性最低的方面是经济方面,完成度仅为6.25%。比较研究的范围以及研究者如何更详细地探讨机会成本之间的联系,可以为进一步的研究提供参考。此外,未来的研究还可以将紧急需求分析与PIECES框架、机会成本和用户对道德黑客的信任等几个概念联系起来。这样研究的结果会更有趣,也可以为企业制定政策提供参考。
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引用次数: 0
Impact of Business Management Implementation Based on Quality Culture on The Performance of Educators at Widya Karya Taman Vocational School Sidoarjo 基于质量文化的企业管理实施对Widya Karya Taman职业学校教育工作者绩效的影响
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.233
Meithiana Indrasari, S. Kasanah, D. Susilo
The aim of this study is to determine the impact of culture-based administrative management quality which includes planning, organizing school administration with a quality culture, implementing content standards, implementing process standards, and administering school infrastructure standards simultaneously which have a significant effect on teacher performance at Widya Karya Taman Sidoarjo Vocational School. This type of research was used quantitative, with a total sample of 84 teachers at Widya Karya Taman Sidoarjo Vocational School, with total sampling, with the analysis technique used using multiple linear regression with t test and F test tools. Partial and simultaneous research results show that quality culture-based administrative management includes planning, organizing school administration with a quality culture, implementing content standards, implementing process standards, and administering school infrastructure standards simultaneously has a significant effect on teacher performance, this is evidenced by a significance value of <0.05. It is hoped that the results of this study can improve the quality of human resources capable of playing a role in administrative management with a culture of quality. In an effort to increase administrative professionalism, it is necessary to develop collegial supervision, in addition to the supervision activities that have been carried out all this time.
本研究的目的是确定文化为本的行政管理质量的影响,包括规划,组织学校管理质量文化,实施内容标准,实施过程标准,同时管理学校基础设施标准,这对教师绩效有显著影响。这类研究采用了定量方法,总共抽样了Widya Karya Taman Sidoarjo职业学校的84名教师,分析技术使用了多元线性回归和t检验和F检验工具。局部和同时的研究结果表明,以质量文化为基础的行政管理包括规划、以质量文化组织学校行政、同时实施内容标准、同时实施过程标准、同时管理学校基础设施标准对教师绩效有显著影响,显著性值为<0.05。希望通过本研究的结果,可以提高行政管理中能够发挥作用的人力资源素质,营造质量文化。提高行政职业化水平,除了一直以来开展的监督活动外,还需要开展合议制监督。
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引用次数: 0
Disclosure of The Role of Intellectual Capital in Mediating Managerial Capability and Corporate Value 智力资本在管理能力与企业价值之间中介作用的披露
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.210
L. Lindawati, Helmi Yazid, Ewing Yuvisa Ibrani
This study aims to examine the effect of managerial ability on intellectual capital disclosure, examine the effect of managerial ability on firm value, examine the effect of intellectual disclosure on firm value and examine the role of intellectual capital disclosure in mediating the relationship between managerial ability and firm value. This study uses secondary data derived from the financial statements of basic and chemical companies listed on the Indonesia Stock Exchange. By using the sampling technique purposive sampling method. Using a statistical application in the form of Structural Equation Modeling through the Wrap Partial Least Square application version 8.0 is used in this study to analyze research consisting of validity, reliability and hypothesis testing. The results of this study indicate that the first managerial ability has a positive effect on firm value, the second hypothesis shows managerial ability on intellectual capital disclosure, the third hypothesis shows intellectual capital disclosure on firm value, while the fourth hypothesis shows that intellectual capital disclosure mediates managerial ability on firm value. The conclusion of this study is managerial ability Managerial ability can be used to provide opportunities for managers who are involved in share ownership so that with this involvement the manager's position is equal to that of the shareholder.
本研究旨在考察管理能力对智力资本披露的影响,考察管理能力对企业价值的影响,考察智力披露对企业价值的影响,考察智力资本披露在管理能力与企业价值之间的中介作用。本研究使用的二手数据来源于印尼证券交易所上市的基础和化学公司的财务报表。采用抽样技术有目的的抽样方法。本研究采用结构方程建模形式的统计应用程序,通过Wrap偏最小二乘应用程序8.0版本对研究进行分析,包括效度、信度和假设检验。研究结果表明,第一种管理能力对企业价值有正向影响,第二种假设表明管理能力对智力资本披露有正向影响,第三种假设表明智力资本披露对企业价值有正向影响,第四种假设表明智力资本披露对管理能力对企业价值有中介作用。本研究的结论是管理能力管理能力可以为参与持股的管理者提供机会,使参与持股的管理者的地位与股东的地位平等。
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引用次数: 0
The Influence of Celebrity Endorser, Brand Image and Service Quality on Purchase Decision in Tokopedia with Consumer Trust as Intervening Variables 名人代言、品牌形象和服务质量对Tokopedia购买决策的影响,消费者信任为中介变量
Pub Date : 2023-08-06 DOI: 10.54408/jabter.v2i6.199
R. Ratnasari, A. Hermawan, A. Winarno
Advantage required consumer trust, service quality, brand image and celebrity endorser to make purchasing decisions for a product. This study aims to determine the direct and indirect influence of celebrity endorsers, brand image and service quality on purchasing decisions at Tokopedia with consumer trust as intervening variables in the city of Surabaya. This study used purposive sampling and snowball sampling techniques with a total of 200 respondents. Data analysis in this study used path analysis using SPSS 22 and Sobel test. The results show that 1) celebrity endorser has a positive and significant effect on consumer trust & purchasing decisions 2) brand image has a significant positive effect on consumer trust and purchasing decisions 3) service quality has a significant positive effect on consumer trust and purchasing decisions 4) consumer trust has a significant positive effect on purchasing decisions 5) celebrity endorser has a significant positive effect on purchasing decisions through consumer trust 6) brand image has a significant positive effect on purchasing decisions through consumer trust 7) service quality has a significant positive effect on purchasing decisions through consumer trust. This study suggests that further research should reach a wider scope.
优势需要消费者的信任、服务质量、品牌形象和名人代言来做出购买产品的决定。本研究旨在以消费者信任为干预变量,确定名人代言、品牌形象和服务质量对Tokopedia购买决策的直接和间接影响。本研究采用目的抽样和滚雪球抽样技术,共200名受访者。本研究数据分析采用SPSS 22通径分析和Sobel检验。结果表明:1)名人代言对消费者信任和购买决策有显著的正向影响;2)品牌形象对消费者信任和购买决策有显著的正向影响;3)服务质量对消费者信任和购买决策有显著的正向影响;4)消费者信任对购买决策有显著的正向影响;5)名人代言通过消费者信任对购买决策有显著的正向影响;6)品牌形象通过消费者信任对购买决策有显著的正向影响;服务质量通过消费者信任对购买决策有显著的正向影响。本研究表明,进一步的研究应达到更广泛的范围。
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引用次数: 0
The Influence of Women's Development and Empowerment on Inclusive Economic Growth 妇女发展和赋权对包容性经济增长的影响
Pub Date : 2023-06-01 DOI: 10.54408/jabter.v2i5.198
Alya Mafida Amalia, F. Rahmawati, Inayati Nuraini Dwi Putri
Inclusive Economic Growth in Indonesia is formed through aspects of economic growth, inequality, and access to opportunities. Equitable development and empowerment that is focused on women provide access to opportunities in realizing inclusive economic growth. This research was conducted with the aim of knowing the effect of women's development and empowerment on inclusive economic growth in provinces in Indonesia in 2012-2021. This research uses secondary data, uses a quantitative approach with the method of panel data regression analysis with a fixed effect model. The regression results found that women's development variables through the gender development index indicator showed that women's life expectancy had a significant negative effect, while the average length of schooling for women and women's per capita expenditure had a significant positive effect. The variable of women's empowerment through the gender empowerment index indicator found that women's involvement did not have a significant effect on inclusive economic growth and the variables of women as professionals and contribution of women's income had a significant positive effect on inclusive economic growth in 2012-2021. Four of the six variables showed significant positive results. This indicates that the development and empowerment of women can improve welfare which affects growth. There needs to be a policy formulation on women that must be carried out by each region to help fulfill women's rights and reduce gender discrimination.
印度尼西亚的包容性经济增长是通过经济增长、不平等和获得机会等方面形成的。以妇女为重点的公平发展和赋权为实现包容性经济增长提供了机会。本研究的目的是了解2012-2021年印度尼西亚各省妇女发展和赋权对包容性经济增长的影响。本研究采用二手数据,采用固定效应模型的面板数据回归分析方法进行定量分析。通过性别发展指数指标的回归结果发现,妇女的发展变量显示,妇女的预期寿命具有显著的负作用,而妇女的平均受教育年限和妇女的人均支出具有显著的正作用。通过性别赋权指数指标对女性赋权变量的研究发现,2012-2021年,女性参与对包容性经济增长没有显著影响,女性作为专业人士和女性收入贡献变量对包容性经济增长有显著的正向影响。六个变量中有四个显示出显著的阳性结果。这表明,发展和赋予妇女权力可以改善影响增长的福利。需要制定妇女政策,各地区必须执行,以帮助实现妇女权利,减少性别歧视。
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引用次数: 0
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Journal of Applied Business, Taxation and Economics Research
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