Pub Date : 2021-06-01DOI: 10.36761/kagangakomunika.v3i1.1061
Miftahurrezki Miftahurrezki, M. Anshori
Bangtan Sonyeondan or commonly known as BTS is a boyband from South Korea who has succeeded in gaining success in the international arena and is one of the bands who are active in voicing the spirit of motivation to ARMY (BTS fans). BTS itself embraces teenage children who have lost their enthusiasm for life. Almost every song and album that they cover tell about a social situation that is happening. BTS utilizes its popularity to spread positive influences, such as the Love Yourself campaign and its Speak Yourself speech at the UN session. In this study, it examined how the signifiers, signified, and meaning of motivational messages in the lyrics of the BTS song Answer: Love Myself. To reveal this problem thoroughly and deeply, this study used the semiotic approach of Ferdinand De Saussure. The results of this research were found that the lyrics of the BTS song Answer: Love Myself contains a meaning of a motivational message, namely self-love. Self-love is defined as a condition when we can accept and appreciate, accept our strengths and weaknesses. Self-view has the potential to influence success wherever we want it. Keywords: Song Lyrics, BTS, Semiotics, Ferdinand De Saussure, Motivation, Self-love
防弹少年团(Bangtan Sonyeondan，简称BTS)是在国际舞台上取得成功的韩国男子组合，也是积极向ARMY (BTS粉丝)发出激励精神的组合之一。防弹少年团本身就是拥抱对生活失去热情的青少年。他们翻唱的几乎每首歌和每一张专辑都讲述了一种正在发生的社会状况。防弹少年团通过“Love Yourself”活动和在联合国大会上的“Speak Yourself”演讲等，利用人气传播积极的影响。本次研究考察了防弹少年团(BTS)歌曲《Answer: Love Myself》歌词中激励信息的能指、所指、意义。为了彻底而深入地揭示这一问题，本研究采用了索绪尔的符号学方法。此次调查结果显示，防弹少年团的歌曲《Answer: Love Myself》的歌词中包含了励志信息“自爱”的含义。自爱被定义为一种我们能够接受、欣赏、接受我们的优点和缺点的状态。自我观有可能影响我们想要的成功。关键词:歌词，防弹少年团，符号学，索绪尔，动机，自爱
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Pub Date : 2021-06-01DOI: 10.36761/kagangakomunika.v3i1.1065
Almira Shabrina
Entering the marketing era 4.0 where companies have challenges in integrating interactions online and offline with the aim of making it easier for companies to advocate for consumers. The marketing era 4.0 tries to advocate for consumers so that consumers can be used as a marketing tool so that consumers can also advocate for other consumers to consume these products. For this reason, we need a persuasive concept message in the formulation of strategic communications so that companies can compete in the 4.0 marketing era. Using green marketing, the body shop packages message persuasive concepts in the formulation of strategic communications to address the challenges of the marketing era 4.0. Keywords: Green Marketing, Marketing Era 4.0, Persuasive Message, Strategic Communication
{"title":"Green Marketing: Konsep Persuasif Pesan Komunikasi Strategis The Body Shop dalam Era Marketing 4.0","authors":"Almira Shabrina","doi":"10.36761/kagangakomunika.v3i1.1065","DOIUrl":"https://doi.org/10.36761/kagangakomunika.v3i1.1065","url":null,"abstract":"Entering the marketing era 4.0 where companies have challenges in integrating interactions online and offline with the aim of making it easier for companies to advocate for consumers. The marketing era 4.0 tries to advocate for consumers so that consumers can be used as a marketing tool so that consumers can also advocate for other consumers to consume these products. For this reason, we need a persuasive concept message in the formulation of strategic communications so that companies can compete in the 4.0 marketing era. Using green marketing, the body shop packages message persuasive concepts in the formulation of strategic communications to address the challenges of the marketing era 4.0. \u0000Keywords: Green Marketing, Marketing Era 4.0, Persuasive Message, Strategic Communication","PeriodicalId":304560,"journal":{"name":"KAGANGA KOMUNIKA: Journal of Communication Science","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130185927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-01DOI: 10.36761/kagangakomunika.v3i1.1062
Mirah Pertiwi
Runtuhnya Orde Baru di Indonesia ditandai dengan kerusuhan yang meresahkan kemanusiaan. Kerusuhan Mei 1998 mencerminkan stereotip dan sentimen anti-Cina di antara masyarakat Indonesia. Setelah 23 tahun sejak tragedi tersebut, isu rasisme masih mewarnai Indonesia sampai sekarang. Artikel ini membahas mengenai penyebab sentimen anti-Tionghoa, dilihat dari sisi sejarah. Metode yang digunakan adalah literature review dengan pendekatan kualitatif. Temuan dari artikel ini menunjukkan sentimen terhadap keturunan Tionghoa mengakar sejak penjajahan belanda yang terjadi berabad-abad lalu. Sentimen tersebut diperkuat dengan regulasi-regulasi diskriminatif di era Orde Baru. Pasca tragedi Mei 1998, ditambah dengan runtuhnya rezim Orde Baru, sentimen negatif terhadap etnis Tionghoa berubah, diiringi dengan regulasi-regulasi yang memastikan kesempatan setara bagi seluruh warga Indonesia tanpa memandang etnis, agama, atau ras. Meski begitu, isu bernuansa rasisme masih terjadi sampai sekarang. Keywords: Sentimen anti-Tionghoa, Kerusuhan Mei 1998, Sejarah Diskriminasi Tionghoa.
{"title":"Perkembangan Sentimen anti-Tionghoa di Indonesia","authors":"Mirah Pertiwi","doi":"10.36761/kagangakomunika.v3i1.1062","DOIUrl":"https://doi.org/10.36761/kagangakomunika.v3i1.1062","url":null,"abstract":"Runtuhnya Orde Baru di Indonesia ditandai dengan kerusuhan yang meresahkan kemanusiaan. Kerusuhan Mei 1998 mencerminkan stereotip dan sentimen anti-Cina di antara masyarakat Indonesia. Setelah 23 tahun sejak tragedi tersebut, isu rasisme masih mewarnai Indonesia sampai sekarang. Artikel ini membahas mengenai penyebab sentimen anti-Tionghoa, dilihat dari sisi sejarah. Metode yang digunakan adalah literature review dengan pendekatan kualitatif. Temuan dari artikel ini menunjukkan sentimen terhadap keturunan Tionghoa mengakar sejak penjajahan belanda yang terjadi berabad-abad lalu. Sentimen tersebut diperkuat dengan regulasi-regulasi diskriminatif di era Orde Baru. Pasca tragedi Mei 1998, ditambah dengan runtuhnya rezim Orde Baru, sentimen negatif terhadap etnis Tionghoa berubah, diiringi dengan regulasi-regulasi yang memastikan kesempatan setara bagi seluruh warga Indonesia tanpa memandang etnis, agama, atau ras. Meski begitu, isu bernuansa rasisme masih terjadi sampai sekarang. \u0000Keywords: Sentimen anti-Tionghoa, Kerusuhan Mei 1998, Sejarah Diskriminasi Tionghoa.","PeriodicalId":304560,"journal":{"name":"KAGANGA KOMUNIKA: Journal of Communication Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121889536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-01DOI: 10.36761/kagangakomunika.v3i1.1063
F. Fitriani, A. Apriadi, Ofi Hidayat
Research aims to find out how the role of the Family Welfare Empowerment (PKK) movement in socializing health programs in Sepukur village. In this study, researchers used a type of qualitative research proposed by John W. Creswell. In this study, researchers found several findings, namely PKK carried out four activities to improve health status, namely improving the culture of healthy and clean living (PHBS), POSYANDU, monitoring the implementation of the Posyandu Information System (SIP), and the family planning program. In the process of implementing health programs, the PKK movement uses Functional Structural theory with four systems of Adaptation, Goal attainment, Integration, and Latency0. By using these four systems, PKK cadres are able to play their role in realizing the quality of health in Sepukur village. Keywords: PKK, Role of PKK, Health Program, Socialization.
研究的目的是找出家庭福利赋权(PKK)运动在Sepukur村社会化医疗项目中的作用。在这项研究中，研究人员使用了John W. Creswell提出的一种定性研究。在本研究中，研究人员发现了几个发现，即库尔德工人党开展了四项活动来改善健康状况，即改善健康和清洁生活文化(PHBS)， POSYANDU，监测POSYANDU信息系统(SIP)的实施，以及计划生育方案。在实施健康计划的过程中，库尔德工人党运动运用了功能结构理论，包括适应、目标实现、整合和延迟四个系统。通过使用这四个系统，库尔德工人党干部能够在实现塞普库尔村的卫生质量方面发挥作用。关键词:库尔德工人党，库尔德工人党作用，卫生计划，社会化。
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Pub Date : 2021-06-01DOI: 10.36761/kagangakomunika.v3i1.1058
Afif Wilanda Anaqhi, Rizqi Nur Amaliyah Putri, Saifuddin Zuhri
Social media is now a very popular media among the public and many of them use it in various ways. An example of one of the social media that is currently exploding among millennials is Instagram. One of the platforms used to upload personal photos or videos owned by someone. But Instagram is now not only owned by individuals, several companies or businesses on behalf of the collective are also involved in it. There are lots of useful Instagram functions other than just uploading photos and videos. One of them is to market and promote products. A product that may now be hunting for many people is coffee. Where coffee is a solution to relax yourself, calm your mind, to release fatigue when you are busy. This research focuses on an Instagram account called @blackeyeid which is the Instagram account of a coffee product called Black Eye. Researchers are interested in conducting an analysis of social media marketing or marketing of Blac Eye products through Instagram social media. Researchers used qualitative methods using media analysis through a literature study methodology. Because researchers want to analyze this analysis using subjectivity which is considered capable of providing more meaning that is contained in every event and phenomenon. In conclusion, the marketing through Instagram social media that is used can be said to be effective and sufficient to answer about the Black Eye marketing process which only has one main branch and one Instagram account, about how they can stay anywhere and anytime they can carry out a marketing process that can be said to be good and follow the flow of the audience in accordance with technological and digital developments. Keyword: Social Media Analysis, Instagram, Black Eye Coffee
{"title":"Analisis Social Media Marketing Produk Black Eye Coffee (Studi Pada Akun Instagram Black Eye Coffee)","authors":"Afif Wilanda Anaqhi, Rizqi Nur Amaliyah Putri, Saifuddin Zuhri","doi":"10.36761/kagangakomunika.v3i1.1058","DOIUrl":"https://doi.org/10.36761/kagangakomunika.v3i1.1058","url":null,"abstract":"Social media is now a very popular media among the public and many of them use it in various ways. An example of one of the social media that is currently exploding among millennials is Instagram. One of the platforms used to upload personal photos or videos owned by someone. But Instagram is now not only owned by individuals, several companies or businesses on behalf of the collective are also involved in it. There are lots of useful Instagram functions other than just uploading photos and videos. One of them is to market and promote products. A product that may now be hunting for many people is coffee. Where coffee is a solution to relax yourself, calm your mind, to release fatigue when you are busy. This research focuses on an Instagram account called @blackeyeid which is the Instagram account of a coffee product called Black Eye. Researchers are interested in conducting an analysis of social media marketing or marketing of Blac Eye products through Instagram social media. Researchers used qualitative methods using media analysis through a literature study methodology. Because researchers want to analyze this analysis using subjectivity which is considered capable of providing more meaning that is contained in every event and phenomenon. In conclusion, the marketing through Instagram social media that is used can be said to be effective and sufficient to answer about the Black Eye marketing process which only has one main branch and one Instagram account, about how they can stay anywhere and anytime they can carry out a marketing process that can be said to be good and follow the flow of the audience in accordance with technological and digital developments. \u0000Keyword: Social Media Analysis, Instagram, Black Eye Coffee","PeriodicalId":304560,"journal":{"name":"KAGANGA KOMUNIKA: Journal of Communication Science","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124721552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-01DOI: 10.36761/kagangakomunika.v3i1.1059
Puspa Maulidia Mahardika, A. Apriadi, Ofi Hidayat
Penelitian ini bertujuan untuk mengetahui strategi-strategi komunikasi interpersonal yang digunakan oleh guru BK dalam mengatasi dan membangun karakter siswa pelaku perundungan di SMA/SMK sederajat di Kec. Alas. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Teknik yang digunakan dalam pengumpulan data, yaitu observasi, wawancara dan dokumentasi. Hasil penelitian menunjukan bahwa peran guru BK di SMA/SMK sederajat di Kec. Alas dalam mengatasi perilaku perundungan sudah cukup baik dengan memberikan bimbingan, layanan serta dorongan yang membangun moral para siswanya ke arah yang lebih baik. Namun, strategi-strategi komunikasi interpersonal yang dilakukan oleh guru BK masih kurang optimal dalam mencegah dan membangun karakter siswa pelaku perundungan itu sendiri. Tidak adanya efek jera yang ditimbulkan bagi para siswa pelaku memperjelas bahwa guru BK di tiga sekolah yang berada di Kec. Alas belum mampu membangun komunikasi interpersonal yang baik dengan para siswa pelaku perudungan. Kata Kunci: Strategi, Komunikasi Interpersonal, Guru Bimbingan Konseling, Perundungan.
{"title":"Strategi Komunikasi Interpersonal Guru Bimbingan Konseling dalam Membangun Karakter Siswa Pelaku Perundungan (Studi Kasus SMA/SMK Sederajat di Kecamatan Alas)","authors":"Puspa Maulidia Mahardika, A. Apriadi, Ofi Hidayat","doi":"10.36761/kagangakomunika.v3i1.1059","DOIUrl":"https://doi.org/10.36761/kagangakomunika.v3i1.1059","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui strategi-strategi komunikasi interpersonal yang digunakan oleh guru BK dalam mengatasi dan membangun karakter siswa pelaku perundungan di SMA/SMK sederajat di Kec. Alas. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Teknik yang digunakan dalam pengumpulan data, yaitu observasi, wawancara dan dokumentasi. Hasil penelitian menunjukan bahwa peran guru BK di SMA/SMK sederajat di Kec. Alas dalam mengatasi perilaku perundungan sudah cukup baik dengan memberikan bimbingan, layanan serta dorongan yang membangun moral para siswanya ke arah yang lebih baik. Namun, strategi-strategi komunikasi interpersonal yang dilakukan oleh guru BK masih kurang optimal dalam mencegah dan membangun karakter siswa pelaku perundungan itu sendiri. Tidak adanya efek jera yang ditimbulkan bagi para siswa pelaku memperjelas bahwa guru BK di tiga sekolah yang berada di Kec. Alas belum mampu membangun komunikasi interpersonal yang baik dengan para siswa pelaku perudungan. \u0000Kata Kunci: Strategi, Komunikasi Interpersonal, Guru Bimbingan Konseling, Perundungan.","PeriodicalId":304560,"journal":{"name":"KAGANGA KOMUNIKA: Journal of Communication Science","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133553778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-30DOI: 10.36761/kagangakomunika.v2i2.835
A. Arifuddin, A. Apriadi, Ofi Hidayat
Pada era perkembangan teknologi dan informasi saat ini membuat masyarakat memanfaatkan teknologi yang ada seperti media sosial berupa facebook, instagram, twitter, dan aplikasi sejenisnya untuk berbagi informasi dengan cepat kepada keluarga, kerabat, maupun teman jauh. Serta memiliki banyak manfaat positif, diantaranya memudahkan pemerintah dalam menyalurkan informasi kepada masyarakat, penyelesaian pengaduan atau laporan pelayanan publik. Kelebihan yang dimiliki teknologi berupa media sosial dimanfaatkan oleh orang yang tidak bertanggungjawab dalam menyebarkan informasi yang tidak benar atau biasa disebut berita hoax. Untuk itu, pemerintah tidak tinggal diam dengan banyaknya peredaran berita hoax yang meresahkan masyarakat serta memberikan dampak kerugian untuk orang yang mempercayainya. Penelitian ini menggunakan penelitian studi kasus dengan pendekatan kualitatif. Hasil penelitian ini, peneliti mendapatkan beberapa temuan diantaranya yaitu strategi pemerintah Sumbawa dalam hal ini polres Sumbawa melalui Unit Tipiter bergerak dalam menuntaskan permasalahan tersebut dengan membentuk strategi berupa bekerjasama dengan tim Humas, Satgas Nusantara dan Cyber Crime dalam membantu patroli dunia maya seperti media sosial, website dan youtube, melakukan upaya Penyelidikan dan Penyidikan, Sosialisasi dan Edukasi. Kata Kunci: Strategi; Polres Sumbawa; Berita Bohong; Media Sosial.
{"title":"STRATEGI POLRES SUMBAWA DALAM MENANGANI BERITA BOHONG (HOAX) DI MEDIA SOSIAL","authors":"A. Arifuddin, A. Apriadi, Ofi Hidayat","doi":"10.36761/kagangakomunika.v2i2.835","DOIUrl":"https://doi.org/10.36761/kagangakomunika.v2i2.835","url":null,"abstract":"Pada era perkembangan teknologi dan informasi saat ini membuat masyarakat memanfaatkan teknologi yang ada seperti media sosial berupa facebook, instagram, twitter, dan aplikasi sejenisnya untuk berbagi informasi dengan cepat kepada keluarga, kerabat, maupun teman jauh. Serta memiliki banyak manfaat positif, diantaranya memudahkan pemerintah dalam menyalurkan informasi kepada masyarakat, penyelesaian pengaduan atau laporan pelayanan publik. Kelebihan yang dimiliki teknologi berupa media sosial dimanfaatkan oleh orang yang tidak bertanggungjawab dalam menyebarkan informasi yang tidak benar atau biasa disebut berita hoax. Untuk itu, pemerintah tidak tinggal diam dengan banyaknya peredaran berita hoax yang meresahkan masyarakat serta memberikan dampak kerugian untuk orang yang mempercayainya. Penelitian ini menggunakan penelitian studi kasus dengan pendekatan kualitatif. Hasil penelitian ini, peneliti mendapatkan beberapa temuan diantaranya yaitu strategi pemerintah Sumbawa dalam hal ini polres Sumbawa melalui Unit Tipiter bergerak dalam menuntaskan permasalahan tersebut dengan membentuk strategi berupa bekerjasama dengan tim Humas, Satgas Nusantara dan Cyber Crime dalam membantu patroli dunia maya seperti media sosial, website dan youtube, melakukan upaya Penyelidikan dan Penyidikan, Sosialisasi dan Edukasi. \u0000Kata Kunci: Strategi; Polres Sumbawa; Berita Bohong; Media Sosial.","PeriodicalId":304560,"journal":{"name":"KAGANGA KOMUNIKA: Journal of Communication Science","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115370166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-30DOI: 10.36761/kagangakomunika.v2i2.830
Arini Shalsabella Putri, Marzura Ibrahim
Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every consumen can have different perspective towards online purchasing behavior. Hence, this study is conducted to examine the influence of characteristics of endorser towards online consumer purchasing behavior. Dimensions of characteristics of endorser that are used in this study are trustworthiness, expertise, attractiveness, respect, and similarity. A total of 201 respondents that fulfil the criteria as an Instagram user and an active student in Faculty of Communication, Sumbawa University of Technology have participated in this study. Multiple Regression Analysis was performed to test the research hypothesis. Results of this finding revealed that trustworthiness and similarity have a significant positive influence on online consumer purchasing behavior. While for expertise, attractiveness, and respect doesn’t have a significant positive influence on online consumer purchasing behavior. Besides that, there is no significant difference in jenis kelamin towards online consumer purchasing behavior. Keywords: online consumer purchasing behavior, characteristic of endorser.
{"title":"PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)","authors":"Arini Shalsabella Putri, Marzura Ibrahim","doi":"10.36761/kagangakomunika.v2i2.830","DOIUrl":"https://doi.org/10.36761/kagangakomunika.v2i2.830","url":null,"abstract":"Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every consumen can have different perspective towards online purchasing behavior. Hence, this study is conducted to examine the influence of characteristics of endorser towards online consumer purchasing behavior. Dimensions of characteristics of endorser that are used in this study are trustworthiness, expertise, attractiveness, respect, and similarity. A total of 201 respondents that fulfil the criteria as an Instagram user and an active student in Faculty of Communication, Sumbawa University of Technology have participated in this study. Multiple Regression Analysis was performed to test the research hypothesis. Results of this finding revealed that trustworthiness and similarity have a significant positive influence on online consumer purchasing behavior. While for expertise, attractiveness, and respect doesn’t have a significant positive influence on online consumer purchasing behavior. Besides that, there is no significant difference in jenis kelamin towards online consumer purchasing behavior. \u0000Keywords: online consumer purchasing behavior, characteristic of endorser.","PeriodicalId":304560,"journal":{"name":"KAGANGA KOMUNIKA: Journal of Communication Science","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134056194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-30DOI: 10.36761/kagangakomunika.v2i2.832
Nikmatus Sholikah, Muhammad Adil Amrullah
Media partnership atau menjalin mitra dengan media memiliki peran penting dalam menjaga kelangsungan sebuah organisasi, terlebih saat organisasi mengalami masa-masa krisis. Media massa menjadi penjaga gawang (gatekeepers) dan mengontrol informasi yang mengalir ke masyarakat dalam suatu sistem sosial. Ini artinya hubungan yang baik antara pihak humas/ public relations dan media sangatlah di perlukan, sehingga seorang humas dituntut untuk memiliki relasi yang baik dengan media. Dalam jurnal ini penulis akan mengulas bagaimana strategi media relations pemerintah kabupaten Malang dalam menghadapi krisis, hasil analisi dari studi kasus penangkapan Rendra Kresna selaku Bupati Kabupaten Malang 2016-2021 melalui Operasi Tangkap Tangan (OTT) Komisi Pemberantasan Korupsi (KPK) 2018 lalu.Penelitian ini menggunakan metode deskriptif kualitatif, bertujuan untuk mengetahui seberapa pentingnya pihak Pemerintah Kabupaten (Pemkab) Malang menganggap aktivitas media partnership dalam menjaga keberlangsungan organisasi di masa krisis. Untuk memperoleh gambaran bagaimana strategi media relations yang dilakukan oleh Humas Pemkab Malang dalam situasi krisis, khususnya saat peristiwa menangkapan Bupati Rendra Kresna. Kemudian metode pengumpulan data dengan wawancara semistruktur.Hasil dari penelitian tersebut dapat diketahui, pihak Pemkab Malang memiliki beberapa aktivitas media relations yang dilakukan ketika menghadapi krisis, dengan cara : 1) penerapan sistem terbuka terhadap media ketika memasuki masa krisis, 2) penerapan strategi defensif dan adaptif yang diterapkan pada media relations, 3) menjalin hubungan baik dengan media, namun menempatkan posisi media berada di tengah (moderat). Kesimpulan strategi media relations yang dilakukan oleh pihak Pemkab Malang yaitu menjalin hubungan baik terhadap media dengan cara berkomunikasi baik dengan wartawan secara personal, dan wajar, serta mempermudah akses informasi kepada para wartawan untuk mengurangi adanya misinformasi dan disinformasi. Keyword : Public Realtion, Krisis, Media Relations
{"title":"STRATEGI MEDIA RELATION HUMAS KABUPATEN MALANG DALAM SITUASI KRISIS (STUDI KASUS PENANGKAPAN BUPATI MALANG RENDRA KRESNA TAHUN 2018)","authors":"Nikmatus Sholikah, Muhammad Adil Amrullah","doi":"10.36761/kagangakomunika.v2i2.832","DOIUrl":"https://doi.org/10.36761/kagangakomunika.v2i2.832","url":null,"abstract":"Media partnership atau menjalin mitra dengan media memiliki peran penting dalam menjaga kelangsungan sebuah organisasi, terlebih saat organisasi mengalami masa-masa krisis. Media massa menjadi penjaga gawang (gatekeepers) dan mengontrol informasi yang mengalir ke masyarakat dalam suatu sistem sosial. Ini artinya hubungan yang baik antara pihak humas/ public relations dan media sangatlah di perlukan, sehingga seorang humas dituntut untuk memiliki relasi yang baik dengan media. Dalam jurnal ini penulis akan mengulas bagaimana strategi media relations pemerintah kabupaten Malang dalam menghadapi krisis, hasil analisi dari studi kasus penangkapan Rendra Kresna selaku Bupati Kabupaten Malang 2016-2021 melalui Operasi Tangkap Tangan (OTT) Komisi Pemberantasan Korupsi (KPK) 2018 lalu.Penelitian ini menggunakan metode deskriptif kualitatif, bertujuan untuk mengetahui seberapa pentingnya pihak Pemerintah Kabupaten (Pemkab) Malang menganggap aktivitas media partnership dalam menjaga keberlangsungan organisasi di masa krisis. Untuk memperoleh gambaran bagaimana strategi media relations yang dilakukan oleh Humas Pemkab Malang dalam situasi krisis, khususnya saat peristiwa menangkapan Bupati Rendra Kresna. Kemudian metode pengumpulan data dengan wawancara semistruktur.Hasil dari penelitian tersebut dapat diketahui, pihak Pemkab Malang memiliki beberapa aktivitas media relations yang dilakukan ketika menghadapi krisis, dengan cara : 1) penerapan sistem terbuka terhadap media ketika memasuki masa krisis, 2) penerapan strategi defensif dan adaptif yang diterapkan pada media relations, 3) menjalin hubungan baik dengan media, namun menempatkan posisi media berada di tengah (moderat). Kesimpulan strategi media relations yang dilakukan oleh pihak Pemkab Malang yaitu menjalin hubungan baik terhadap media dengan cara berkomunikasi baik dengan wartawan secara personal, dan wajar, serta mempermudah akses informasi kepada para wartawan untuk mengurangi adanya misinformasi dan disinformasi. \u0000Keyword : Public Realtion, Krisis, Media Relations","PeriodicalId":304560,"journal":{"name":"KAGANGA KOMUNIKA: Journal of Communication Science","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115376791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-30DOI: 10.36761/kagangakomunika.v2i2.833
Hilmun Al Ghumaydha, Aka Kurnia S.F
Nilai religius menjadi salah satu faktor yang mempengaruhi tumbuh kembang seseorang agar memiliki kepribadian dan moral terpuji. Pandangan masyarakat Sumbawa nilai religius telah menjadi karakter hidup sehingga mencetuskan prinsip Adat Bersendikan Syarak dan Syarak Bersendikan Kitabullah. Nilai religius itu sendiri dapat ditanamkan dalam diri seseorang dengan beragam cara, salah satunya melalui puisi. Seorang penulis asli Sumbawa yang banyak menulis puisi dengan amanat nilai religius yaitu Dinullah Rayes. Penelitian ini bertujuan untuk mengungkap nilai religius berdasarkan pandangan hidup masyarakat Sumbawa yang disampaikan oleh Dinullah Rayes dalam puisinya berjudul Mencari Mimpi, Sang Kekasih, dan Catatan dalam Perjalanan. Metode penelitian yang digunakan adalah jenis kualitatif deskriptif dengan analisis semiotika Ferdinand de Saussure. Teknik pengumpulan data berupa dokumentasi dengan memilih puisi dari buku karya Dinullah Rayes sehingga didapatkan data dalam bentuk tanda melalui pilihan kata dari penulisan puisi Mencari Mimpi, Sang Kekasih, dan Catatan dalam Perjalanan. Selain itu didukung juga dokumen-dokumen meliputi biografi Dinullah Rayes, buku, dan arsip penelitian serupa. Sedangkan teknik analisis penelitian ini menggunakan pendekatan semiotika Ferdinand de Saussure dengan cara mengklasifikasikan setiap baris kalimat ke dalam signifier (penanda) dan signified (petanda) untuk menemukan signification (makna) sehingga didapatkan nilai religius yang terkandung di dalam puisi tersebut. Hasil penelitian ini mengungkapkan, bahwa terdapat nilai religius yang berkesinambungan dengan pandangan hidup masyarakat Sumbawa dalam puisi Mencari Mimpi, Sang Kekasih, dan Catatan dalam Perjalanan karya Dinullah Rayes. Nilai-nilai religius tersebut meliputi keagungan Allah SWT, mencari ridho Allah, pantang menyerah, hidup sederhana, keselamatan dunia akhirat, giat ibadah, dan adab kematian. Kata Kunci : Puisi, Nilai Religius, Analisis Semiotika, Ferdinand de Saussure.
宗教价值是影响一个人成长的因素之一，他的个性和道德都值得称赞。以宗教价值为导向的社会观点已成为一种活生生的性格特征，表达了我们的礼仪原则。宗教价值本身可以通过多种方式，其中一种通过诗歌向人们灌输。一位土生土长的萨帕塔人，他写了许多诗，信中写道宗教价值观为迪努拉·瑞斯(Dinullah Rayes)。这项研究的目的是在迪努拉·雷耶斯(Dinullah Rayes)的诗歌《寻找梦想、爱人和旅行记录》中，从人们对生活的看法中揭示宗教价值。采用的研究方法是一种描述性的定性性，通过费迪南德·德·索绪尔的符性分析。文件收集技术，从迪努拉·拉斯的书中选择一首诗，通过诗歌的选择，以符号的形式获得数据，通过诗歌的选择，寻找梦想、爱人和旅行记录。此外，还包括Dinullah Rayes的传记、书籍和类似的研究档案。然而，这项研究的分析技术采用了费迪南德·德·索苏尔(Ferdinand de Saussure)的符号学方法，将每一行句子都归到意味中，以找到意义，从而获得诗歌中所体现的宗教价值。这项研究揭示了，在诗歌中寻找梦想、爱人和迪努拉•雷伊(Dinullah Rayes)的旅行记录中，有一种持续的宗教价值。这些宗教价值观包括全能的上帝的伟大，寻求上帝的智慧，拒绝投降，过简单的生活，来世的救赎，宗教活动，死亡的文化。关键词:诗歌、宗教价值、符文字分析、费迪南德·德·索绪尔。
{"title":"ANALISIS SEMIOTIKA NILAI RELIGIUS DALAM PUISI MENCARI MIMPI, SANG KEKASIH, DAN CATATAN DALAM PERJALANAN, KARYA DINULLAH RAYES","authors":"Hilmun Al Ghumaydha, Aka Kurnia S.F","doi":"10.36761/kagangakomunika.v2i2.833","DOIUrl":"https://doi.org/10.36761/kagangakomunika.v2i2.833","url":null,"abstract":"Nilai religius menjadi salah satu faktor yang mempengaruhi tumbuh kembang seseorang agar memiliki kepribadian dan moral terpuji. Pandangan masyarakat Sumbawa nilai religius telah menjadi karakter hidup sehingga mencetuskan prinsip Adat Bersendikan Syarak dan Syarak Bersendikan Kitabullah. Nilai religius itu sendiri dapat ditanamkan dalam diri seseorang dengan beragam cara, salah satunya melalui puisi. Seorang penulis asli Sumbawa yang banyak menulis puisi dengan amanat nilai religius yaitu Dinullah Rayes. Penelitian ini bertujuan untuk mengungkap nilai religius berdasarkan pandangan hidup masyarakat Sumbawa yang disampaikan oleh Dinullah Rayes dalam puisinya berjudul Mencari Mimpi, Sang Kekasih, dan Catatan dalam Perjalanan. Metode penelitian yang digunakan adalah jenis kualitatif deskriptif dengan analisis semiotika Ferdinand de Saussure. Teknik pengumpulan data berupa dokumentasi dengan memilih puisi dari buku karya Dinullah Rayes sehingga didapatkan data dalam bentuk tanda melalui pilihan kata dari penulisan puisi Mencari Mimpi, Sang Kekasih, dan Catatan dalam Perjalanan. Selain itu didukung juga dokumen-dokumen meliputi biografi Dinullah Rayes, buku, dan arsip penelitian serupa. Sedangkan teknik analisis penelitian ini menggunakan pendekatan semiotika Ferdinand de Saussure dengan cara mengklasifikasikan setiap baris kalimat ke dalam signifier (penanda) dan signified (petanda) untuk menemukan signification (makna) sehingga didapatkan nilai religius yang terkandung di dalam puisi tersebut. Hasil penelitian ini mengungkapkan, bahwa terdapat nilai religius yang berkesinambungan dengan pandangan hidup masyarakat Sumbawa dalam puisi Mencari Mimpi, Sang Kekasih, dan Catatan dalam Perjalanan karya Dinullah Rayes. Nilai-nilai religius tersebut meliputi keagungan Allah SWT, mencari ridho Allah, pantang menyerah, hidup sederhana, keselamatan dunia akhirat, giat ibadah, dan adab kematian. \u0000Kata Kunci : Puisi, Nilai Religius, Analisis Semiotika, Ferdinand de Saussure.","PeriodicalId":304560,"journal":{"name":"KAGANGA KOMUNIKA: Journal of Communication Science","volume":"36 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130219308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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