CV.Wolffia Agro Indonesia is an agriculture business with the commodity of green deli honey guava fruit. Guava fruit has a fairly wide market potential and high selling value because it does not have a business development strategy. The purpose of the study is to analyze alternative formulations and determine the priority strategies that companies should choose for their business development. The determination of participants by purposive sampling of 5 people with IFE, EFE, and SWOT Matrix analysis method. The results from the study are there are 2 factors that affect the company consisting of internal factors and external factors. Internal factors have 5 indicators of strengths and 6 weaknesses, while external factors have 5 indicators of opportunities and 4 threats. The data that has been processed produces a value of X: 1.46 and Y: 1.99, entered into Quadrant I which means aggressive. The conclusion of this research is that there are 12 alternative strategies and 4 priority alternative strategies that can be implemented by CV Wolffia Agro Indonesia. The priority strategies that can be carried out are increasing guava fruit agribusiness by utilizing human resources and agricultural technology, utilizing the land area for better guava fruit growth, optimizing guava fruit production to meet market demand
{"title":"STRATEGI PENGEMBANGAN AGRIBISNIS JAMBU AIR MADU DELI HIJAU (Syzygium aqueum) di CV.WOLFFIA AGRO INDONESIA, KABUPATEN BOYOLALI","authors":"Prisca Chrisma Febyani, Liska Simamora","doi":"10.25157/ma.v9i2.10153","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10153","url":null,"abstract":"CV.Wolffia Agro Indonesia is an agriculture business with the commodity of green deli honey guava fruit. Guava fruit has a fairly wide market potential and high selling value because it does not have a business development strategy. The purpose of the study is to analyze alternative formulations and determine the priority strategies that companies should choose for their business development. The determination of participants by purposive sampling of 5 people with IFE, EFE, and SWOT Matrix analysis method. The results from the study are there are 2 factors that affect the company consisting of internal factors and external factors. Internal factors have 5 indicators of strengths and 6 weaknesses, while external factors have 5 indicators of opportunities and 4 threats. The data that has been processed produces a value of X: 1.46 and Y: 1.99, entered into Quadrant I which means aggressive. The conclusion of this research is that there are 12 alternative strategies and 4 priority alternative strategies that can be implemented by CV Wolffia Agro Indonesia. The priority strategies that can be carried out are increasing guava fruit agribusiness by utilizing human resources and agricultural technology, utilizing the land area for better guava fruit growth, optimizing guava fruit production to meet market demand","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86417588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS KELAYAKAN FINANSIAL USAHATANI TERUBUK (Saccharum Edule Hassk) DI DESA CINTALAKSANA KECAMATAN TEGALWARU KABUPATEN KARAWANG","authors":"Triana Pebrin, Kuswarini Sulandjari, E. Yusiana","doi":"10.25157/ma.v9i2.10716","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10716","url":null,"abstract":"","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"120 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86806648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PT Galih Estetika Indonesia is the first company in Indonesia engaged in processing sweet potatoes with the main product being pasta. This study aims to describe the STP strategy, marketing mix and marketing constraints of sweet potato paste products at PT Galih Estetika Indonesia. This research was conducted with descriptive method. The research data were obtained through observation and in-depth interviews with the management of PT Galih Estetika Indonesia. Marketing constraint data is processed using fishbone analysis. Based on the results of STP analysis and marketing mix, sweet potato pasta products from PT Galih Estetika Indonesia can compete with competitors and have a broad market such as Korean and Japanese people who adopt a healthy lifestyle and understand the ingredients of sweet potato. However, marketing at PT Galih Estetika Indonesia still has problems at some time in the form of product color specification discrepancies which result in complaints from buyers. These obstacles arise due to the lack of effectiveness of employees at PT Galih Estetika Indonesia
{"title":"STRATEGI PEMASARAN PASTA UBI JALAR PADA PT GALIH ESTETIKA INDONESIA DI KECAMATAN CILIMUS KABUPATEN KUNINGAN JAWA BARAT","authors":"Muhammad Faza Pratama, Indah Setiawati","doi":"10.25157/ma.v9i2.10587","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10587","url":null,"abstract":"PT Galih Estetika Indonesia is the first company in Indonesia engaged in processing sweet potatoes with the main product being pasta. This study aims to describe the STP strategy, marketing mix and marketing constraints of sweet potato paste products at PT Galih Estetika Indonesia. This research was conducted with descriptive method. The research data were obtained through observation and in-depth interviews with the management of PT Galih Estetika Indonesia. Marketing constraint data is processed using fishbone analysis. Based on the results of STP analysis and marketing mix, sweet potato pasta products from PT Galih Estetika Indonesia can compete with competitors and have a broad market such as Korean and Japanese people who adopt a healthy lifestyle and understand the ingredients of sweet potato. However, marketing at PT Galih Estetika Indonesia still has problems at some time in the form of product color specification discrepancies which result in complaints from buyers. These obstacles arise due to the lack of effectiveness of employees at PT Galih Estetika Indonesia","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"110 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87679339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Supplier performance is an indicator that can be used as a first step for the supplier’s success in the relationship with customers in the future. Supplier with bad performance might disturb the business activity, whereas the good one would impact positively to company success. The purpose of this research is to analyze food supplier performance of RS X Depok including the impacts for the hospital. This research is using descriptive methodology with qualitative approach. Data collection was performed by doing some structured interviews. The chosen supplier performance indicators to be used to analyze the food supplier performance were Replenishment Lead Time, On-Time Performance, Supply Flexibility, Delivery Frequency, Supply Quality, Inbound Transportation Cost, Pricing Terms, Information Coordination Capability and Supplier Viability. The result of this research showed both suppliers had a good performance. Supplier BJ was excellent in every aspect of supplier performance. Meanwhile, Supplier AM showed a good performance in almost every aspect but has supply quality shortcomings. Sometimes, the meat weight was inappropriate so it had to be exchanged and the dirty eggshell had to be cleaned several times. Based on their performance, the food suppliers also positively impact the hospital.
供应商绩效是一个指标，可以作为供应商在未来与客户关系中成功的第一步。绩效差的供应商可能会干扰企业的经营活动，而绩效好的供应商则会对企业的成功产生积极的影响。本研究的目的是分析RS X Depok的食品供应商绩效，包括对医院的影响。本研究采用描述性研究方法和定性研究方法。数据收集是通过做一些结构化的访谈来完成的。所选择的供应商绩效指标是补货提前期、准时性、供应灵活性、交货频率、供应质量、入境运输成本、定价条款、信息协调能力和供应商生存能力。研究结果表明，两家供应商的表现都很好。供应商BJ在供应商绩效的各个方面都很优秀。同时，供应商增材制造在几乎所有方面都表现良好，但存在供应质量不足。有时，肉的重量不合适，所以必须更换，脏蛋壳必须清洗几次。根据他们的表现，食品供应商也对医院产生积极的影响。
{"title":"KINERJA SUPPLIER BAHAN PANGAN DI RUMAH SAKIT X DEPOK","authors":"Fenycia Utari Firstianti Medah, Zumi Saidah","doi":"10.25157/ma.v9i2.9964","DOIUrl":"https://doi.org/10.25157/ma.v9i2.9964","url":null,"abstract":"Supplier performance is an indicator that can be used as a first step for the supplier’s success in the relationship with customers in the future. Supplier with bad performance might disturb the business activity, whereas the good one would impact positively to company success. The purpose of this research is to analyze food supplier performance of RS X Depok including the impacts for the hospital. This research is using descriptive methodology with qualitative approach. Data collection was performed by doing some structured interviews. The chosen supplier performance indicators to be used to analyze the food supplier performance were Replenishment Lead Time, On-Time Performance, Supply Flexibility, Delivery Frequency, Supply Quality, Inbound Transportation Cost, Pricing Terms, Information Coordination Capability and Supplier Viability. The result of this research showed both suppliers had a good performance. Supplier BJ was excellent in every aspect of supplier performance. Meanwhile, Supplier AM showed a good performance in almost every aspect but has supply quality shortcomings. Sometimes, the meat weight was inappropriate so it had to be exchanged and the dirty eggshell had to be cleaned several times. Based on their performance, the food suppliers also positively impact the hospital.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"s3-46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90838985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PT Ijo Kreasi Indonesia is an Agribusiness MSME that has experienced a decrease in income due to the Covid-19 pandemic. In the post-pandemic period, Indonesia's macroeconomic situation has started to improve as seen from the increase in national GDP in 2022. However, if we look at it from a micro perspective, PT ljo Kreasi Indonesia has not experienced an increase in income in the post-pandemic period. Therefore, PT ljo Kreasi Indonesia needs a strategy so that it can increase its income again. The purpose of this research is to formulate the right strategy for PT Ijo Kreasi Indonesia so that it can develop in the post-pandemic period. This study uses a qualitative method with a case study technique. The analysis techniques in this study are descriptive analysis and IFE, EFE, IE, SWOT and QSPM analysis to formulate strategies. The results of the research based on the IE matrix show that PT Ijo Kreasi Indonesia is in cell 1 which indicates the company is in the growth and development phases. The alternative priority strategy that can be implemented by PT Ijo Kreasi Indonesia based on the results of the QSPM matrix is to maintain and maintain product quality with a TAS value of 5.926.
{"title":"STRATEGI UMKM PT IJO KREASI INDONESIA PASCA PANDEMI COVID-19","authors":"Aqila Ratna Dhiyaa, L. Sulistyowati","doi":"10.25157/ma.v9i2.10979","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10979","url":null,"abstract":"PT Ijo Kreasi Indonesia is an Agribusiness MSME that has experienced a decrease in income due to the Covid-19 pandemic. In the post-pandemic period, Indonesia's macroeconomic situation has started to improve as seen from the increase in national GDP in 2022. However, if we look at it from a micro perspective, PT ljo Kreasi Indonesia has not experienced an increase in income in the post-pandemic period. Therefore, PT ljo Kreasi Indonesia needs a strategy so that it can increase its income again. The purpose of this research is to formulate the right strategy for PT Ijo Kreasi Indonesia so that it can develop in the post-pandemic period. This study uses a qualitative method with a case study technique. The analysis techniques in this study are descriptive analysis and IFE, EFE, IE, SWOT and QSPM analysis to formulate strategies. The results of the research based on the IE matrix show that PT Ijo Kreasi Indonesia is in cell 1 which indicates the company is in the growth and development phases. The alternative priority strategy that can be implemented by PT Ijo Kreasi Indonesia based on the results of the QSPM matrix is to maintain and maintain product quality with a TAS value of 5.926.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"85 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81077456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Elly Rasmikayati, Lucyana Trimo, Bobby Rachmat Saefudin
Mango is a fruit whose production level has great potential in Cirebon Regency in its improvement and development. Mango production often declines due to uncertain climatic conditions. The phenomenon of climate change that requires a long time to investigate and will continue for a long period of time. The purpose of this study was (i) to determine the description of mango production in Kab. Cirebon, (ii) to determine the effect of climate change on mango production in Kab. Cirebon, and (iii) to find out farmers' strategies in dealing with climate change. The design of this research is a qualitative survey method and the analytical tools used are descriptive statistics and statistical analysis of the average difference test. The results of the study showed that the average mango production before climate change and after climate change decreased. Mango production before and after climate change on land area < 0.5 Ha and 0.5-1 Ha showed a significant difference, while in land area > 1 Ha, there was no significant difference. The strategies used by farmers are the use of drugs, sanitation, ditch construction, and attending SLPHT schools.
{"title":"PERUBAHAN IKLIM: DAMPAKNYA TERHADAP PRODUKTIVITAS MANGGA DI KABUPATEN CIREBON DAN STRATEGI PENANGULANGANYA OLEH PETANI","authors":"Elly Rasmikayati, Lucyana Trimo, Bobby Rachmat Saefudin","doi":"10.25157/ma.v9i2.11152","DOIUrl":"https://doi.org/10.25157/ma.v9i2.11152","url":null,"abstract":"Mango is a fruit whose production level has great potential in Cirebon Regency in its improvement and development. Mango production often declines due to uncertain climatic conditions. The phenomenon of climate change that requires a long time to investigate and will continue for a long period of time. The purpose of this study was (i) to determine the description of mango production in Kab. Cirebon, (ii) to determine the effect of climate change on mango production in Kab. Cirebon, and (iii) to find out farmers' strategies in dealing with climate change. The design of this research is a qualitative survey method and the analytical tools used are descriptive statistics and statistical analysis of the average difference test. The results of the study showed that the average mango production before climate change and after climate change decreased. Mango production before and after climate change on land area < 0.5 Ha and 0.5-1 Ha showed a significant difference, while in land area > 1 Ha, there was no significant difference. The strategies used by farmers are the use of drugs, sanitation, ditch construction, and attending SLPHT schools.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75669443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study has the aim of knowing whether the existence of a culinary village in Talang Bandung has an impact on the social and economy of the community and whether before and after the existence of a culinary village in Talang Bandung has had an impact on the social and economy of the community. The method used is the case study method. Data collection uses a questionnaire that will be filled out by Kampung Kuliner UKM traders with analytical tools namely descriptive analysis and T-test. The results of this study are that there is a social impact which is able to change perspectives in looking for work, entrepreneurial mindset and high social interaction. Economically able to increase income because people have additional businesses. The difference in income before and after joining the culinary village can be seen in the results of the T-Paired Samples Correlations test of 0.000 <0.05.
{"title":"DAMPAK SOSIO-EKONOMI DALAM KEBERADAAN KAMPUNG KULINER DI TALANG BANDUNG KABUPATEN OGAN KOMERING ULU","authors":"Yolanda . Kurniawan, Ema Pusvita, Putri Ayu Ogari","doi":"10.25157/ma.v9i2.10394","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10394","url":null,"abstract":"This study has the aim of knowing whether the existence of a culinary village in Talang Bandung has an impact on the social and economy of the community and whether before and after the existence of a culinary village in Talang Bandung has had an impact on the social and economy of the community. The method used is the case study method. Data collection uses a questionnaire that will be filled out by Kampung Kuliner UKM traders with analytical tools namely descriptive analysis and T-test. The results of this study are that there is a social impact which is able to change perspectives in looking for work, entrepreneurial mindset and high social interaction. Economically able to increase income because people have additional businesses. The difference in income before and after joining the culinary village can be seen in the results of the T-Paired Samples Correlations test of 0.000 <0.05.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83947579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"HUBUNGAN KARAKTERISTIK PETANI DENGAN PENDAPATAN USAHATANI PADI SAWAH TADAH HUJAN DI DESA MANDAHU KECAMATAN KATALA HAMU LINGU KABUPATEN SUMBA TIMUR","authors":"Yeti Njuka Amah, E. U. K. Retang, F. R. L. Mbana","doi":"10.25157/ma.v9i2.10653","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10653","url":null,"abstract":"","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88213014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The extensive presence of micro, small, and medium enterprises (MSMEs) in Indonesia and their significant contribution to the country's Gross Domestic Product (GDP) underscore the imperative of preserving and nurturing these entities, especially in the context of the Covid-19 pandemic. To address the challenges faced by agribusiness MSMEs in accessing working capital, the government has implemented the People's Business Credit (Kredit Usaha Rakyat or KUR), a low-interest credit scheme. Government-endorsed institutions like BSI KC Bandung Juanda play a pivotal role in supporting these MSMEs. However, an examination of the data concerning the number of agribusiness MSME customers and the associated financing amounts reveals a limited level of interest. This research aims to evaluate the effectiveness of KUR financing on the income of agribusiness MSMEs and explore its influence on their overall revenue. Employing a quantitative methodology, the study employs the Simple Linear Regression approach to analyze the data. The findings of this research demonstrate a significant effectiveness rate of 91.2 percent, indicating the substantial impact of KUR financing on the income generated by agribusiness MSMEs. Furthermore, the study establishes a notable relationship, with KUR financing exhibiting a positive influence of 91.2 percent on the income of agribusiness MSMEs.
中小微企业在印尼的广泛存在及其对该国国内生产总值(GDP)的重大贡献凸显了保护和培育这些实体的必要性，特别是在2019冠状病毒病大流行的背景下。为了解决农业中小微企业在获得营运资金方面面临的挑战，政府实施了人民商业信贷(Kredit Usaha Rakyat或KUR)，这是一项低息信贷计划。BSI KC万隆Juanda等政府认可的机构在支持这些中小微企业方面发挥了关键作用。然而，对有关农业中小微企业客户数量和相关融资金额的数据的检查显示，兴趣水平有限。本研究旨在评估库尔融资对农业中小微企业收入的有效性，并探讨其对农业中小微企业整体收入的影响。本研究采用定量方法，采用简单线性回归方法对数据进行分析。本研究的结果显示了91.2%的显著有效性，表明KUR融资对农业中小微企业产生的收入产生了重大影响。此外，研究还建立了显著的关系，KUR融资对农业中小微企业的收入产生了91.2%的正影响。
{"title":"PENGARUH EFEKTIVITAS PEMBIAYAAN KUR TERHADAP PENDAPATAN UMKM AGRIBISNIS BANK SYARIAH INDONESIA KC BANDUNG JUANDA","authors":"Nova Tri Cahyani, Iwan Setiawan","doi":"10.25157/ma.v9i2.10963","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10963","url":null,"abstract":"The extensive presence of micro, small, and medium enterprises (MSMEs) in Indonesia and their significant contribution to the country's Gross Domestic Product (GDP) underscore the imperative of preserving and nurturing these entities, especially in the context of the Covid-19 pandemic. To address the challenges faced by agribusiness MSMEs in accessing working capital, the government has implemented the People's Business Credit (Kredit Usaha Rakyat or KUR), a low-interest credit scheme. Government-endorsed institutions like BSI KC Bandung Juanda play a pivotal role in supporting these MSMEs. However, an examination of the data concerning the number of agribusiness MSME customers and the associated financing amounts reveals a limited level of interest. This research aims to evaluate the effectiveness of KUR financing on the income of agribusiness MSMEs and explore its influence on their overall revenue. Employing a quantitative methodology, the study employs the Simple Linear Regression approach to analyze the data. The findings of this research demonstrate a significant effectiveness rate of 91.2 percent, indicating the substantial impact of KUR financing on the income generated by agribusiness MSMEs. Furthermore, the study establishes a notable relationship, with KUR financing exhibiting a positive influence of 91.2 percent on the income of agribusiness MSMEs.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88252994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sarah Faradhila Ramadhanti, M. Handayani, Mukson Mukson
Many people consume broiler chicken meat because it is a type of animal protein source. In order to investigate the factors influencing consumer decisions to purchase broiler carcass meat at Pasar Cibinong in Bogor Regency, this study set out to identify the characteristics of consumers of broiler carcass meat. A case study methodology and an accidental sampling technique are both used in this sort of research on 210 housewives who are purchasing chicken at Pasar Cibinong. Methods of data analysis using descriptive analysis and multiple logistic regression analysis of binary. The number of family members, family income, education level, price, location
{"title":"ANALISIS FAKTOR–FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI DAGING AYAM BROILER DI PASAR CIBINONG KABUPATEN BOGOR","authors":"Sarah Faradhila Ramadhanti, M. Handayani, Mukson Mukson","doi":"10.25157/ma.v9i2.10639","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10639","url":null,"abstract":"Many people consume broiler chicken meat because it is a type of animal protein source. In order to investigate the factors influencing consumer decisions to purchase broiler carcass meat at Pasar Cibinong in Bogor Regency, this study set out to identify the characteristics of consumers of broiler carcass meat. A case study methodology and an accidental sampling technique are both used in this sort of research on 210 housewives who are purchasing chicken at Pasar Cibinong. Methods of data analysis using descriptive analysis and multiple logistic regression analysis of binary. The number of family members, family income, education level, price, location","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78594330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：