The increasing emphasis of employers on the subject of talent has direct implications on the formalization of processes that aim at the selection of human resources in accordance with the typologies pursued. This formalization cannot be abstract, and for this, the attention is focused both on the aspects that need to be followed in relation to people, and on understanding how the potential employee forms an image about the employer and what he considers when manifests itself in favor of one or another of the competitors. The purpose of this paper is to identify the role of employer branding in the talent acquisition process, through a review of the literature. Thus, the positive reputation is the result obtained by involving the employer branding in the talent acquisition process. Also, employer branding is not only effective in the talent management process but also helps to improve the overall performance of the organization.
{"title":"The Role of Employer Branding in the Talent Acquisition Process","authors":"E. Chițu","doi":"10.18662/upalaw/69","DOIUrl":"https://doi.org/10.18662/upalaw/69","url":null,"abstract":"The increasing emphasis of employers on the subject of talent has direct implications on the formalization of processes that aim at the selection of human resources in accordance with the typologies pursued. This formalization cannot be abstract, and for this, the attention is focused both on the aspects that need to be followed in relation to people, and on understanding how the potential employee forms an image about the employer and what he considers when manifests itself in favor of one or another of the competitors. The purpose of this paper is to identify the role of employer branding in the talent acquisition process, through a review of the literature. Thus, the positive reputation is the result obtained by involving the employer branding in the talent acquisition process. Also, employer branding is not only effective in the talent management process but also helps to improve the overall performance of the organization.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79084912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the case of using the permanent inventory method, the exits or consumption of the packaging stocks can also be achieved by using the pre-established or standard price method. According to it, the mentioned goods are highlighted from an accounting point of view at the pre-established (standard) price, which is also called the registration price. Through it, price differences in addition to or less than the purchase price of these items are highlighted separately. It needs to be reviewed periodically and must be adjusted in accordance with the evolution of prices. The price differences related to the packaging out of the company's management through consumption are determined by using a coefficient (k).
{"title":"Considerations Regarding Price Differences Registered on Packaging","authors":"Florin Ioan Scortescu, G. Scortescu","doi":"10.18662/upalaw/81","DOIUrl":"https://doi.org/10.18662/upalaw/81","url":null,"abstract":"In the case of using the permanent inventory method, the exits or consumption of the packaging stocks can also be achieved by using the pre-established or standard price method. According to it, the mentioned goods are highlighted from an accounting point of view at the pre-established (standard) price, which is also called the registration price. Through it, price differences in addition to or less than the purchase price of these items are highlighted separately. It needs to be reviewed periodically and must be adjusted in accordance with the evolution of prices. The price differences related to the packaging out of the company's management through consumption are determined by using a coefficient (k).","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85160558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Housing is a vital necessity for every person and is a symbol of existence, identity, solidarity and social cohesion, contributing to the formation of stable communities. The way of living occupies a central place in the economic policies, having direct implications on the development and the standard of living of the people and in the consolidation of the democratic processes. Solving this problem goes beyond the strict concern of people, depending on political, economic and social factors and involves coherent strategies. The strategy in the field of housing construction aims to improve living conditions, by ensuring access to decent housing for citizens, pursuing social housing construction programs, in order to support low-income people, especially young people, the unemployed and the elderly.
{"title":"Main References in Financing the Construction of Dwellings in the Interwar Period in Romania","authors":"Radu Tasca","doi":"10.18662/upalaw/82","DOIUrl":"https://doi.org/10.18662/upalaw/82","url":null,"abstract":"Housing is a vital necessity for every person and is a symbol of existence, identity, solidarity and social cohesion, contributing to the formation of stable communities. The way of living occupies a central place in the economic policies, having direct implications on the development and the standard of living of the people and in the consolidation of the democratic processes. Solving this problem goes beyond the strict concern of people, depending on political, economic and social factors and involves coherent strategies. The strategy in the field of housing construction aims to improve living conditions, by ensuring access to decent housing for citizens, pursuing social housing construction programs, in order to support low-income people, especially young people, the unemployed and the elderly.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74794472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since the second half of the twentieth century, in the liberal world economy, the idea has emerged that the benefit of entrepreneurs must be harmonized with environmental protection, safety and health measures for workers and the provision of extra-wage earnings. This 'fad' - underpinned by the philosophy of human rights and the ideology of sustainable development - is called 'corporate social responsibility' (CSR). Initially developed as an economic practice in the United States, corporate social responsibility has become a general hallmark of economic activities across the globe. In Romania, the most popular CSR measures are: meal vouchers, medical fringe benefits, training programmes and covering the costs of professional certifications, flexible working hours or working from home, access to gyms and lifestyle benefits, bonuses and bonuses, company car, holiday vouchers, mobile phones and high-performance laptops.
{"title":"Transfer of Social Facilities from Social Responsibility Policies of Companies into Collective Labor Agreements","authors":"Costel Neculai Dunava","doi":"10.18662/upalaw/72","DOIUrl":"https://doi.org/10.18662/upalaw/72","url":null,"abstract":"Since the second half of the twentieth century, in the liberal world economy, the idea has emerged that the benefit of entrepreneurs must be harmonized with environmental protection, safety and health measures for workers and the provision of extra-wage earnings. This 'fad' - underpinned by the philosophy of human rights and the ideology of sustainable development - is called 'corporate social responsibility' (CSR). Initially developed as an economic practice in the United States, corporate social responsibility has become a general hallmark of economic activities across the globe. In Romania, the most popular CSR measures are: meal vouchers, medical fringe benefits, training programmes and covering the costs of professional certifications, flexible working hours or working from home, access to gyms and lifestyle benefits, bonuses and bonuses, company car, holiday vouchers, mobile phones and high-performance laptops.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81070172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The modern administrative systems are huge bureaucratic mechanisms, defined by hierarchy, continuity, impersonality and expertize. There are multiple power games that operate within those systems, and that attenuate the mechanical and rational functionning of the government. When it takes the executive’s place, the administration becomes an independent bureaucracy, out of control and capable of undermining or even blocking the political initiatives of the government.
{"title":"Administration and the Bureaucratic Phenomenon","authors":"Teodor Cârnaț, Ana-Maria Ambrosă","doi":"10.18662/upalaw/66","DOIUrl":"https://doi.org/10.18662/upalaw/66","url":null,"abstract":"The modern administrative systems are huge bureaucratic mechanisms, defined by hierarchy, continuity, impersonality and expertize. There are multiple power games that operate within those systems, and that attenuate the mechanical and rational functionning of the government. When it takes the executive’s place, the administration becomes an independent bureaucracy, out of control and capable of undermining or even blocking the political initiatives of the government.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87618936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this article, I chose to talk about the latest topic in terms of branding, namely: "sensory branding" or "five-dimensional brand", which talks about the role of the five senses in creating a brand identity for strengthen the relationship between brand and consumer. Thus, for a brand to provoke reactions and create memorable experiences for the consumer, it is important to develop new strategies that involve triggering all the senses of consumers, or at least two of them. The concept of sensory branding is a recent one, but already it has evolved surprisingly. If in the past in the creation of a brand the most important aspect was the design, the visual system, nowadays the brands use different strategies through which, the simple triggering of a sense to lead to the triggering of the other senses.
{"title":"Brand Identity. The Echo of Mental Associations","authors":"Doina Guriţă","doi":"10.18662/upalaw/74","DOIUrl":"https://doi.org/10.18662/upalaw/74","url":null,"abstract":"In this article, I chose to talk about the latest topic in terms of branding, namely: \"sensory branding\" or \"five-dimensional brand\", which talks about the role of the five senses in creating a brand identity for strengthen the relationship between brand and consumer. Thus, for a brand to provoke reactions and create memorable experiences for the consumer, it is important to develop new strategies that involve triggering all the senses of consumers, or at least two of them. The concept of sensory branding is a recent one, but already it has evolved surprisingly. If in the past in the creation of a brand the most important aspect was the design, the visual system, nowadays the brands use different strategies through which, the simple triggering of a sense to lead to the triggering of the other senses.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79436249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study that I will explain in this section represents a research made to demonstrate that marketing actions (pricing, for example) have the power to decrease the efficacy of the products to which they apply. In this case, placebo effect appears from expectations that the consumers have, a process that seemed to be not conscious. This study presents the impact that has a lower price for the consumers when they buy a product (such as an energy drink, designed to increase mental acuity) and shows that they might gain less benefit from consuming this product (for example they will solve fewer puzzles that usual) compared with the consumers that purchase and consume the same product with its regular price.
{"title":"Studies Regarding Placebo and Nocebo Effect in Marketing","authors":"Doina Guriţă","doi":"10.18662/upalaw/75","DOIUrl":"https://doi.org/10.18662/upalaw/75","url":null,"abstract":"The study that I will explain in this section represents a research made to demonstrate that marketing actions (pricing, for example) have the power to decrease the efficacy of the products to which they apply. In this case, placebo effect appears from expectations that the consumers have, a process that seemed to be not conscious. This study presents the impact that has a lower price for the consumers when they buy a product (such as an energy drink, designed to increase mental acuity) and shows that they might gain less benefit from consuming this product (for example they will solve fewer puzzles that usual) compared with the consumers that purchase and consume the same product with its regular price.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"132 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79658748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Employer branding is the set of a particular signs of organizations that attract talent, but also of the reason why these talents choose to work for a particular organization. This concept shows a trend in the field of human resources changing the way talent is attracted and retained in an organization. Also, employer branding is the basic component of the talent recruitment process in an organization, helping to define the culture and work environment within it. A strong employer brand is essential for attracting and retaining top talent, but given the coronavirus pandemic, is it just as important? The purpose of this paper is to highlight the importance of employer branding in the COVID era and to identify appropriate strategies for these times. The research methodology is represented by a qualitative approach based on the analysis of some case studies, as well as of the specialized literature. In times of uncertainty, like the ones we all go through today, attracting talent seems impossible, with people being reluctant when faced with threats over which they have no control. However, some may see the pandemic as an opportunity for career advancement, and others are forced by circumstances to look for a new job. In these situations, the main criterion for choosing an organization is culture and values. Thus, employer branding plays a key role in attracting and maintaining top talent and organizations can use strategies such us: culture cultivation, personalizing messages, consideration of passive applicants, presentation of diversity and inclusion, etc.
{"title":"Employer Branding in the Context of Covid-19 Restrictions","authors":"E. Chițu","doi":"10.18662/upalaw/68","DOIUrl":"https://doi.org/10.18662/upalaw/68","url":null,"abstract":"Employer branding is the set of a particular signs of organizations that attract talent, but also of the reason why these talents choose to work for a particular organization. This concept shows a trend in the field of human resources changing the way talent is attracted and retained in an organization. Also, employer branding is the basic component of the talent recruitment process in an organization, helping to define the culture and work environment within it. A strong employer brand is essential for attracting and retaining top talent, but given the coronavirus pandemic, is it just as important? The purpose of this paper is to highlight the importance of employer branding in the COVID era and to identify appropriate strategies for these times. The research methodology is represented by a qualitative approach based on the analysis of some case studies, as well as of the specialized literature. In times of uncertainty, like the ones we all go through today, attracting talent seems impossible, with people being reluctant when faced with threats over which they have no control. However, some may see the pandemic as an opportunity for career advancement, and others are forced by circumstances to look for a new job. In these situations, the main criterion for choosing an organization is culture and values. Thus, employer branding plays a key role in attracting and maintaining top talent and organizations can use strategies such us: culture cultivation, personalizing messages, consideration of passive applicants, presentation of diversity and inclusion, etc.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78096209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Today, people are increasingly informed about health-related issues and are taking on a participatory role in healthcare. The active search for information, facilitated in particular by the internet, through which individuals try to support their decisions about their own health, as well as the involvement in medical interaction from a decision-making position, have become common practice. In this trend towards informative, interpretive and deliberative models that currently mark the healthcare and the relationship between physician and patient, the older people constitute a particular age group, given that, on the one hand, they have their own pace of adaptation to the new ways of communication and information, and on the other hand, they grew up and lived a large part of their life in a culture where the doctor made all the critical decisions. This paper addresses the issue of the use of the internet for health-related problems by the seniors. The results of a case study of the older people in Germany, which involved a qualitative research based on in-depth semi-structured interviews, are presented and discussed. The main objectives and research questions that were pursued in the study aimed to identify the major aspects of the forms and content of the internet use by seniors for medical information and decisions, as well as to delimit the influences of this new way of information and communication, specific to the current trend in healthcare, on real medical communication, both with doctors and other patients, as well as on medical practice and experiences in general.
{"title":"Use of the Internet by Older People for Health-Related Issues: A Case Study of German Seniors","authors":"Simona Rodat","doi":"10.18662/upalaw/78","DOIUrl":"https://doi.org/10.18662/upalaw/78","url":null,"abstract":"Today, people are increasingly informed about health-related issues and are taking on a participatory role in healthcare. The active search for information, facilitated in particular by the internet, through which individuals try to support their decisions about their own health, as well as the involvement in medical interaction from a decision-making position, have become common practice. In this trend towards informative, interpretive and deliberative models that currently mark the healthcare and the relationship between physician and patient, the older people constitute a particular age group, given that, on the one hand, they have their own pace of adaptation to the new ways of communication and information, and on the other hand, they grew up and lived a large part of their life in a culture where the doctor made all the critical decisions. This paper addresses the issue of the use of the internet for health-related problems by the seniors. The results of a case study of the older people in Germany, which involved a qualitative research based on in-depth semi-structured interviews, are presented and discussed. The main objectives and research questions that were pursued in the study aimed to identify the major aspects of the forms and content of the internet use by seniors for medical information and decisions, as well as to delimit the influences of this new way of information and communication, specific to the current trend in healthcare, on real medical communication, both with doctors and other patients, as well as on medical practice and experiences in general.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"301 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77109862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The commercial operations have a particularly large share in the activity of the patrimonial units. These operations generate income and expenses, affecting debts to suppliers and receivables from customers and always involve the connection between two economic agents, one called supplier, for which the operation represents a sale and another called customer, for which the same operation represents a purchase. The debts and receivables generated by the company's relations with natural and legal persons outside it, as well as with natural persons inside are mainly reflected through the 4th class "Third party accounts". In business practice, price reductions of a commercial nature (which have a direct influence on the net size of an invoice) and/or a financial one (they are also called discounts) can be encountered.
{"title":"Highlighting Price Reductions in Customer Accounting","authors":"Florin Ioan Scortescu","doi":"10.18662/upalaw/80","DOIUrl":"https://doi.org/10.18662/upalaw/80","url":null,"abstract":"The commercial operations have a particularly large share in the activity of the patrimonial units. These operations generate income and expenses, affecting debts to suppliers and receivables from customers and always involve the connection between two economic agents, one called supplier, for which the operation represents a sale and another called customer, for which the same operation represents a purchase. The debts and receivables generated by the company's relations with natural and legal persons outside it, as well as with natural persons inside are mainly reflected through the 4th class \"Third party accounts\". In business practice, price reductions of a commercial nature (which have a direct influence on the net size of an invoice) and/or a financial one (they are also called discounts) can be encountered.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"133 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73837152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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