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Building Effective Marketing Partners: a Tactical Tool to Achieve Customer Retention in the Face of Strong Competitors 建立有效的营销伙伴:面对强大的竞争对手实现客户保留的战术工具
Pub Date : 2023-09-01 DOI: 10.56065/ijuev2023.67.3.171
Bayode Olusanya BABATUNDE, Idris Adegboyega ONIKOYI, Bolanle M. SANUSI, Abosede OJEWANDE
There is a lot of competition and constant shifting of customers in today's business environment. This study, therefore, examined the impact of marketing partners (supplier, distribution, dealer, agencies and customer networking) on customer retention. A descriptive survey research method was used, and data were collected from 356 respondents in the selected deposit money banks. Multiple regression analysis was employed to analyse the formulated hypothesis. The findings showed (R2=0.713, F-test=173.999, p < 0.05), the hypothesis was statistically significant at 5% level of significance, indicating that effective marketing partners demonstrated to be a tactical tool to achieve customer retention. The findings highlight the importance of building and maintaining cordial relationships with marketing partners to enhance customer retention in the banking industry. The study recommended that banks adjust their marketing initiatives and product offers to improve customer retention by being aware of the demands and preferences of their customers.
在当今的商业环境中,竞争非常激烈,客户也在不断变化。因此,本研究考察了营销合作伙伴(供应商、分销、经销商、代理商和客户网络)对客户保留的影响。采用描述性调查研究方法,对选定的存款银行中的356名受访者进行了数据收集。采用多元回归分析对所提出的假设进行分析。结果显示(R2=0.713, f检验=173.999,p <0.05),假设在5%的显著性水平上具有统计学意义,表明有效的营销伙伴被证明是实现客户保留的战术工具。调查结果显示,在银行业中,与市场伙伴建立和维持友好关系,对提高客户保留率十分重要。该研究建议银行通过了解客户的需求和偏好来调整其营销计划和产品提供,以提高客户保留率。
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引用次数: 0
DEMAND AND COMPETITION IN THE RETAIL MARKET OF DIESEL FUEL IN BULGARIA 保加利亚柴油零售市场的需求和竞争
Pub Date : 2023-09-01 DOI: 10.56065/ijuev2023.67.3.225
Milcho BLIZNAKOV
The purpose of the article is to evaluate the parameters of demand for diesel fuel by households in Bulgaria, the structure of the retail fuel market and the effectiveness of competition. Based on statistical data, the parameters of the demand function for diesel fuel by households were estimated and the price and income elasticity was determined. Models of market behaviour are applied and theoretical values of equilibrium quantities and prices are estimated. The hypotheses of cartel existence, revenue maximization, competitive market with low market concentration and perfect competition are tested.
本文的目的是评估保加利亚家庭柴油需求的参数,零售燃料市场的结构和竞争的有效性。在统计数据的基础上,估计了居民对柴油的需求函数参数,确定了价格弹性和收入弹性。应用市场行为模型,估计均衡数量和价格的理论值。对卡特尔存在、收益最大化、低市场集中度竞争市场和完全竞争假说进行了检验。
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引用次数: 0
THE EFFECT OF INFORMAL ECONOMY ON HUMAN CAPITAL DEVELOPMENT 非正式经济对人力资本发展的影响
Pub Date : 2023-09-01 DOI: 10.56065/ijuev2023.67.3.182
Temitope Sade AKINTUNDE, Abiodun Samuel ISAYOMI
This study investigated the effect of the informal economy on human capital development and the direction of causality between informal economy and human capital development in Nigeria from 1970 to 2019. The study objectives were achieved by analysing annual time series data sourced from the World Development Indicators and Central Bank of Nigeria using the autoregressive distributed lag estimation technique and the Toda-Yamamoto causality test. Findings from the study showed positive long-run effect of informal economy on human capital development. The result from this study also revealed unidirectional causality flowing from informal economy to human capital development. Consequently, this study concluded that engagement in informal economic activities is beneficial to human capital development in Nigeria. Following these findings, Nigerian policy makers aiming to achieve human capital development should implement comprehensive policies which facilitate the competitiveness and growth of informal economic activities.
本研究考察了1970 - 2019年尼日利亚非正规经济对人力资本发展的影响,以及非正规经济与人力资本发展的因果关系方向。通过使用自回归分布滞后估计技术和Toda-Yamamoto因果检验分析来自世界发展指标和尼日利亚中央银行的年度时间序列数据,实现了研究目标。研究结果表明,非正规经济对人力资本发展具有积极的长期影响。研究结果还揭示了非正规经济对人力资本发展的单向因果关系。因此,本研究得出结论,参与非正式经济活动有利于尼日利亚的人力资本发展。根据这些发现,旨在实现人力资本开发的尼日利亚决策者应实施促进非正规经济活动的竞争力和增长的综合政策。
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引用次数: 0
Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age 解读客户关系的DNA:营销诊断在数字时代的作用
Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.101
Ivelina Ivanova-Kadiri
As businesses increasingly recognize the importance of effective customer relationship management, building a rich database and managing it sustainably becomes a crucial factor for success. Digital transformation has altered consumer behavior, necessitating the transformation of strategic frameworks for managing customer relationships and precise management of customer data. To implement effective marketing approaches, it is necessary to conduct a CRM system diagnostics that identifies critical customer interaction areas through adequate metrics. This paper examines the main aspects of marketing diagnostics and their contribution to customer relationship management. The research focuses on the nature and development of three main diagnostic tools as fundamental to the diagnostic process in customer relationship management: the RFM-method, the customer lifetime value (CLTV) and the Customer churn prediction model. The possibilities of using machine learning and artificial intelligence in marketing diagnostics and their impact on customer relationship management are discussed. The purpose of the present study is to contribute to a better understanding of the importance of marketing diagnostics for customer relationship management and to highlight the importance of the effective application of diagnostic tools in organizations.
随着企业越来越认识到有效的客户关系管理的重要性,建立一个丰富的数据库并对其进行可持续管理成为成功的关键因素。数字化转型已经改变了消费者的行为,需要转变战略框架来管理客户关系和精确管理客户数据。为了实施有效的营销方法,有必要进行CRM系统诊断,通过适当的度量来识别关键的客户交互区域。本文考察了营销诊断的主要方面及其对客户关系管理的贡献。本研究的重点是作为客户关系管理诊断过程基础的三种主要诊断工具的性质和发展:rfm方法、客户生命周期价值(CLTV)和客户流失预测模型。讨论了在营销诊断中使用机器学习和人工智能的可能性及其对客户关系管理的影响。本研究的目的是为了更好地理解营销诊断对客户关系管理的重要性,并强调诊断工具在组织中有效应用的重要性。
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引用次数: 0
Business Networks as a Means of Impact on Agribusiness Organizations Competitiveness 商业网络作为影响农业综合企业组织竞争力的手段
Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.153
Galina Ivanova
Тhe business environment in the agricultural sector is rapidly changing and highly competitive in modern conditions. The need to unite farmers in business networks arises as a result of these realities. The purpose of the article is to discuss the potential of business networks to influence the strength in the competitive struggle in agribusiness in Bulgaria. In order to achieve the goal, a survey was conducted among one of the forms of business networks, which finds application on the territory of the country. The topic of research is based on the network`s characteristics noted in literature as a tool for searching for innovative solutions in order to improve the ability of business organizations to compete.
Тhe农业部门的商业环境正在迅速变化,在现代条件下竞争激烈。在商业网络中团结农民的需要正是这些现实的结果。本文的目的是讨论商业网络的潜力,以影响在保加利亚农业综合企业的竞争斗争的实力。为了实现这一目标,对一种商业网络形式进行了调查,这种形式在该国境内得到了应用。研究主题是基于文献中指出的网络特征,作为寻找创新解决方案的工具,以提高商业组织的竞争能力。
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引用次数: 0
The International Trade of Non-Euro CEE Countries During the Period 2014-2021. A Multiparameter Analysis 2014-2021年中东欧非欧盟国家国际贸易。A多参数分析
Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.125
Ion Pănescu, Dumitru Miron
On their development path the Central and Eastern European (CEE) countries partially overcame the gap to the developed countries by means of the external trade, acquiring the needed goods and services and satisfying the foreign demand for their products which otherwise was lacking on their territory or seizing an opportunity. In the current paper the authors aim at analysing the evolution of the trade flows of the countries they thought to be the most similar in this aspect, which are the ones belonging to the non-euro area of the European Union (EU) during the period 2014-2021. The research used the Eurostat database, the products being classified after the Standard International Trade Classification (SITC) main categories in order to find out the sectors with the largest contribution to the total surplus or deficit. Moreover, there were identified the main partners of every analysed country and calculated the evolution of respective trade balances at the start and the end of the selected period of time. The authors findings reveal an increasing dependency on exports to Germany, imports from China, decreasing imports of mineral fuels from Russia and also important similarities and differences in the group. The novelty of the manuscript resides in comparing the most profitable sectors during the analysed period and identifying the partners’ contribution to the surplus or the deficit. The current research might be extended with a more in-depth level of multinational enterprises and also in the case of services.
中欧和东欧国家在发展道路上,通过对外贸易部分地弥补了与发达国家的差距,获得了本国所需要的商品和服务,满足了国外对本国产品的需求,或者抓住了机遇。在本文中,作者旨在分析他们认为在这方面最相似的国家的贸易流动演变,这些国家属于欧盟(EU)的非欧元区国家,在2014-2021年期间。本研究使用欧盟统计局的数据库,将产品按照标准国际贸易分类(SITC)的主要类别进行分类,以找出对总盈余或赤字贡献最大的部门。此外,还确定了每一个分析过的国家的主要伙伴,并计算了在选定时期开始和结束时各自贸易余额的演变情况。作者的研究结果显示,印度对德国出口的依赖程度越来越高,对中国进口的依赖程度越来越高,对俄罗斯矿物燃料进口的依赖程度越来越低,以及这两个国家之间的重要异同。手稿的新颖之处在于比较分析期间最赚钱的部门,并确定合作伙伴对盈余或赤字的贡献。目前的研究可以扩展到跨国企业和服务业的更深入的层面。
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引用次数: 0
Crude Oil Price Fluctuations and Manufacturing Sector Performance in Nigeria (1981 - 2019) 尼日利亚原油价格波动与制造业业绩(1981 - 2019年)
Pub Date : 2023-06-29 DOI: 10.56065/ijuev2023.67.2.139
B. Okuneye, Peter Oluwo
Nigeria’s high import of manufactured products and the weak export of processed goods are indications of the palpable weakness of the sector. The paper examines the response of manufacturing performances to crude oil price fluctuations in Nigeria and considered annual data in Nigeria from 1981 to 2019. The paper evaluates fluctuation in crude oil price in relation to manufacturing sector performance in Nigeria. Hence, the need to find solution to the crude oil price fluctuations becomes inevitable. The data set was estimated using dynamic ordinary least square (DOLS) as the series is a mixture of me (0) and me (1). However, ex post facto research design was employed to realize the first objective. Phillips Perron and Bounds test were carried out to evaluate the F-statistic against the critical values. The results show that physical investment had negative value (-0.0466) and was significant at (1%) on manufacturing performance; also oil price fluctuations had negative value (-0.1399). Therefore, policy makers need to engage the Governments to create enabling environment and regulate the distortions in the crude oil price for manufacturing sector.
尼日利亚制成品的大量进口和加工产品的疲软出口是该部门明显疲软的迹象。本文考察了尼日利亚制造业绩效对原油价格波动的响应,并考虑了尼日利亚1981年至2019年的年度数据。本文评估了原油价格波动与尼日利亚制造业业绩的关系。因此,寻找解决原油价格波动的方法势在必行。由于该序列是me(0)和me(1)的混合物,因此使用动态普通最小二乘法(DOLS)估计数据集。然而,采用事后研究设计来实现第一个目标。采用Phillips Perron and Bounds检验来评估f统计量对临界值的影响。结果表明:实物投资为负值(-0.0466),对制造业绩效影响显著(1%);此外,石油价格波动为负值(-0.1399)。因此,决策者需要与各国政府接触,为制造业创造有利的环境并管制原油价格的扭曲。
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引用次数: 0
AN APPROACH TO MODELING THE PROBABLE CONSUMERS DEMAND OF FOOD PRODUCTS USING PEARSON DISTRIBUTION SYSTEM AND JOHNSON DISTRIBUTION SYSTEM 利用Pearson分销系统和Johnson分销系统对食品产品的可能消费者需求进行建模的方法
Pub Date : 2023-01-01 DOI: 10.56065/ijuev2023.67.3.213
Julieta MIHAYLOVA
To meet the random consumers demand the distributors maintain inventory. For optimal inventory control under random demand it is necessary to know the cumulative distribution function (CDF). The practical determination of CDF is related with a number of difficulties. This paper proposes a way to construct a probability distribution function of demand. Data on weekly sales of over 400 types of food products over a period of five years in a small distribution company were analyzed. The ARIMA model was used for primary analysis of the consumption data. Random variables are modeled using Pearson Distribution System and Johnson Distribution System and can be used to determine inventory management strategies.
为了满足随机消费者的需求,经销商保持库存。对于随机需求下的最优库存控制,需要知道累积分布函数(CDF)。实际确定CDF有许多困难。本文提出了一种构造需求概率分布函数的方法。本文分析了一家小型分销公司在五年内每周400多种食品的销售数据。使用ARIMA模型对消费数据进行初步分析。随机变量使用皮尔逊分配系统和约翰逊分配系统建模,可用于确定库存管理策略。
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引用次数: 0
Role of the Higher Economic Education for the Development of Economic Activity in Varna 高等经济教育对瓦尔纳经济活动发展的作用
Pub Date : 2023-01-01 DOI: 10.56065/ijuev2023.67.1.24
D. Dimitrova, D. Dimitrova
The article examines the role of the higher economic education in the Higher School of Commerce, which was founded by entrepreneurs and whose successor is the University of Economics - Varna, for the training of highly qualified personnel for the economy and for the development of economic activity in the region. The Higher School of Commerce was opened by Order No. 7177 of 28 September 1920 of the Minister of Commerce, but even before the opening of the first Bulgarian universities, Bulgarians began to seek to acquire knowledge for the needs of the developing commercial activity during the Renaissance. The aim of this paper is to analyse the relationship between higher economic education and entrepreneurship - at the time of the establishment of the Higher school and our modern times - in the light of a historical overview. The practical necessity of analyzing the tendencies and challenges for the future development of the university stems from its contribution to the training and professional realization of studenteconomists. In conclusion and as a result of the research, conclusions and summaries are made regarding the role of the higher economic education for the economic development of the Varna region.
本文考察了高等经济教育在商业高等学校中的作用,该学校由企业家创办,其继任者是瓦尔纳经济大学,为该地区的经济和经济活动的发展培养高素质人才。根据商务部长1920年9月28日的第7177号命令,商业高等学校成立了,但甚至在保加利亚第一所大学成立之前,保加利亚人就开始寻求获得知识,以满足文艺复兴时期发展中的商业活动的需要。本文的目的是分析高等经济教育与企业家精神之间的关系-在高等学校建立的时间和我们的现代-在历史的回顾。分析大学未来发展的趋势和挑战的现实必要性源于其对学生经济学家的培养和专业实现的贡献。最后,作为研究的结果,对高等经济教育对瓦尔纳地区经济发展的作用进行了结论和总结。
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引用次数: 0
Ownership Structure and Voluntary Disclosure among Nigerian Listed Non-financial Firms 尼日利亚非金融上市公司股权结构与自愿信息披露
Pub Date : 2023-01-01 DOI: 10.56065/ijuev2023.67.1.41
J. Olowookere, Risikat Moturayo Shittu, Titilope Esther Olorede
Investors are concerned with the disclosure of information by management of firms to make relevant and timely decisions, therefore, this study investigates the influence of ownership structure on corporate voluntary disclosure of listed non-financial firms in Nigeria. The population of the study consists of all nonfinancial listed firms on the Nigerian Exchange Group. Using purposive sampling technique, the study selected a total of 67 listed non-financial firms having the required information necessary for the study between year 2011 to 2020. The study employed the dynamic panel Generalised Method of Moment (GMM) technique to analyse the data. The system GMM results revealed that block and institutional ownership exert positive significant influence on the disclosure of voluntary information by listed non-financial firms in Nigeria while the impact of managerial ownership was positive but not significantly associated with corporate voluntary disclosure.
投资者关注公司管理层的信息披露情况,以做出相关和及时的决策,因此,本研究调查了股权结构对尼日利亚上市非金融公司公司自愿披露的影响。研究对象包括尼日利亚交易所集团的所有非金融上市公司。本研究采用有目的抽样技术,选取了2011年至2020年间具备研究所需信息的67家非金融类上市公司。本研究采用动态面板广义矩量法(GMM)技术对数据进行分析。系统GMM结果显示,股权和机构所有权对尼日利亚非金融上市公司自愿信息披露具有显著的正向影响,而管理层所有权对公司自愿信息披露具有显著的正向影响。
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引用次数: 0
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Izvestiia Ikonomicheski universitet Varna
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