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Research on Digital Marketing Intelligence Innovation of Guangzhou’s Time-Honored Brands in the Era of Big Data 大数据时代广州老字号数字营销智能创新研究
Pub Date : 2022-08-10 DOI: 10.26689/pbes.v5i4.4200
Qifan Huang
Guangzhou’s time-honored brands are the image of Guangzhou City, the historical legacy of the cultural emblems of the millennium commercial capital, the bearer of the memory of “old Guangdong” over generations, and the legends inscribed in the vast era of history. It not only carries the rise and fall of the city, but also documents the awakening, rejuvenation, and development of these “gold-lettered signboards.” In this age of big data, it is not only the expectation of the older generation, but also the responsibility of the new generation to “polish” the gold-lettered signboards of time-honored brands. “Time-honored brands” have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy. The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people, but also provide economic value that can ensure the survival of future generations. However, in the market tide, the development of time-honored brands is not easy; some have even vanished. Therefore, it is imperative to take action to safeguard the development of time-honored brands, helping them to revitalize and shine once again. This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these “brands.”
广州老字号是广州的城市形象,是千年商业之都文化符号的历史传承,承载着几代人对“旧广东”的记忆,是镌刻在浩瀚历史时代的传奇。它不仅承载着城市的兴衰,也记录着这些“金字招牌”的觉醒、复兴和发展。在这个大数据时代,“擦亮”老字号的金字招牌,既是老一辈的期待,也是新生代的责任。“老字号”在浩瀚的商业历史时代中,从先人那里积累了丰富而无价的知识,有着深厚的文化底蕴。传承下来的老字号,不仅能让新一代体验和认同古人的无限知识,还能提供保证子孙后代生存的经济价值。然而,在市场大潮中,老字号的发展并不容易;有些甚至已经消失了。因此,我们必须采取行动,维护老字号的发展,让老字号重新焕发光彩。本文探讨了广州老字号的发展困境,并对广州老字号的数字化智能营销提出了相关建议。
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引用次数: 3
Research on the Innovation and Development of Regional Industrial Chain in the Context of Guangzhou-Foshan City 以广佛为背景的区域产业链创新与发展研究
Pub Date : 2022-08-10 DOI: 10.26689/pbes.v5i4.4114
Caimin Ye, Rouling Liao, Siqi Li, Yue Sun
Based on the research on regional industrial chain innovation and development in the context of Guangzhou-Foshan City, this paper examines the industrial complementarity between Guangzhou and Foshan and finds that while Guangzhou-Foshan City is developing, there are still some issues, such as the homogenization and competition of industrial development, a lack of profound integration of industrial chain with innovation chain, and the need to optimize the innovative coordination system. Finally, it proposes some countermeasures to promote the innovation and development of Guangzhou-Foshan regional industrial chain from several aspects, including implementing regional advanced industrial base and modern industrial chain, promoting the deep integration of industrial chain with innovation chain, and optimizing the spatial layout of collaborative innovation.
本文在对广佛区域产业链创新发展研究的基础上,对广佛两市的产业互补性进行了考察,发现广佛在发展的同时,还存在产业发展同质化、竞争化、产业链与创新链缺乏深度融合、创新协调体系有待优化等问题。最后,从实施区域先进产业基地和现代产业链、促进产业链与创新链深度融合、优化协同创新空间布局等几个方面提出了促进广佛区域产业链创新发展的对策。
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引用次数: 0
An Analysis of the Influencing Factors of Kweichow Moutai’s Dividend Policy 贵州茅台股利政策的影响因素分析
Pub Date : 2022-08-10 DOI: 10.26689/pbes.v5i4.4202
Meng Wang
Dividend policy is one of the three main policies of financial management. A reasonable dividend policy is not only beneficial to a company’s development, but also the capital market’s growth and perfection. In order to develop a reasonable dividend policy, it is necessary to first analyze its influencing factors. Taking Kweichow Moutai as an example, this paper analyzes the characteristics and influencing factors of its dividend policy and provides reference for listed companies to develop reasonable dividend policies.
股利政策是企业财务管理的三大主要政策之一。合理的股利政策不仅有利于公司的发展,也有利于资本市场的成长和完善。为了制定合理的股利政策,有必要首先分析其影响因素。本文以贵州茅台为例,分析其股利政策的特点及影响因素,为上市公司制定合理的股利政策提供参考。
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引用次数: 0
A Brief Discussion on the Penetration Point and Techniques of Tax Planning 浅谈税收筹划的切入点与技巧
Pub Date : 2022-08-10 DOI: 10.26689/pbes.v5i4.4203
Fang He
Tax cost is one of the costs of business activities, and tax planning has become an indispensable financial activity. How to carry out effective tax planning has been the focus of enterprises. Therefore, this paper intends to discuss how to carry out tax planning from the penetration point and techniques of tax planning, with an aim to provide reference for enterprises’ tax planning activities.
税收成本是企业经营活动成本之一,税收筹划已成为企业不可或缺的一项财务活动。如何进行有效的税收筹划一直是企业关注的焦点。因此,本文拟从税收筹划的渗透点和技巧方面探讨如何开展税收筹划,以期为企业开展税收筹划活动提供参考。
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引用次数: 0
Discussion on the Application of Industry-Finance Integration in Warehousing Enterprises 产融融合在仓储企业中的应用探讨
Pub Date : 2022-08-10 DOI: 10.26689/pbes.v5i4.4101
Luwen Zhong, Nanyan Zhou, Zhizheng Wang
In recent years, the transformation of warehousing enterprises has garnered widespread attention. The integration of industry and finance in management accounting can provide financial management support for the transformation of warehousing enterprises, deliver accurate and effective financial and business information, facilitate managers’ decision-making, and achieve the benign development of enterprises. This paper discusses the problems in the application of industry-finance integration in warehousing enterprises, including the low degree of informatization, inefficient internal cost control, and mismatched staff quality, and then proposes corresponding measures, such as establishing and improving information systems, establishing a comprehensive budget management system, and establishing management measures for the integration of industry and finance in warehousing enterprises, so as to strengthen the application of industry-finance integration in warehousing enterprises.
近年来,仓储企业的转型受到了广泛关注。管理会计中的产融融合,可以为仓储企业的转型提供财务管理支持,传递准确有效的财务和业务信息,方便管理者决策,实现企业的良性发展。本文探讨了仓储企业在应用产财务一体化过程中存在的信息化程度不高、内部成本控制效率低下、员工素质不匹配等问题,并提出了相应的对策,如建立和完善信息系统、建立全面预算管理制度、建立仓储企业产财务一体化管理办法等。从而加强产融融合在仓储企业中的应用。
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引用次数: 0
Problems and Countermeasures of the Internal Control of Monetary Funds: A Case Study of Foshan Lighting 货币资金内部控制的问题与对策——以佛山照明为例
Pub Date : 2022-08-08 DOI: 10.26689/pbes.v5i4.4098
J. Liu, Chongchong Xu, Xiaofang Wang
Monetary fund is the most fundamental element for enterprises to engage in production and lucrative business activities, which has an impact on the operation process and outcomes. Therefore, enterprises must regard fund management as one of their key management links and establish an effective and practical internal control system. However, sensational cases such as the collapse of Barings Bank have exposed many problems existing in the internal control of monetary funds. Moreover, the high liquidity of funds itself engenders them as the target of embezzlement and self-interest, which will eventually threaten the company’s wealth. Therefore, it is significant to analyze the problems existing in the internal control of monetary funds and provide corresponding solutions to them.
货币资金是企业从事生产和利润经营活动的最基本要素,它影响着企业的经营过程和经营成果。因此,企业必须把资金管理作为企业的关键管理环节之一,建立有效、实用的内部控制制度。然而,巴林银行倒闭等耸人听闻的案例暴露了货币资金内部控制存在的诸多问题。此外,资金本身的高流动性使其成为侵吞和自私自利的目标,最终会威胁到公司的财富。因此,分析货币资金内部控制中存在的问题并提出相应的解决方案具有重要意义。
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引用次数: 0
Problems and Suggestions of Corporate Green Accounting Information Disclosure Under Low Carbon Economy 低碳经济下企业绿色会计信息披露的问题与建议
Pub Date : 2022-08-08 DOI: 10.26689/pbes.v5i4.4103
Mengjie Gao, Jianxiang Zhang, Jingqian Yu
With the continuous deepening of the concept of sustainable development in modern society, the accounting requirements of agricultural and animal husbandry enterprises are increasing under the background of low carbon economic growth. In the face of the increasingly prominent environmental issues, it is imperative to focus on the development of green accounting and improve the accounting information disclosure level of agricultural and animal husbandry enterprises on the whole. Through analyzing the issues in green accounting information disclosure of agricultural and animal husbandry enterprises under the low carbon economy, we have a clearer understanding of the green accounting information disclosure of agricultural and animal husbandry enterprises, which is conducive to proposing countermeasures that can improve the level of environmental information disclosure from its roots.
随着现代社会可持续发展理念的不断深入,在低碳经济增长的背景下,对农牧企业的会计要求也越来越高。面对日益突出的环境问题,重视绿色会计的发展,从整体上提高农牧企业会计信息披露水平势在必行。通过分析低碳经济下农牧业企业绿色会计信息披露中存在的问题,对农牧业企业绿色会计信息披露有更清晰的认识,有利于从根源上提出提高环境信息披露水平的对策。
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引用次数: 1
A Discussion on the Establishment of Financial Shared Service Center for Medical Groups 建立医疗集团财务共享服务中心的探讨
Pub Date : 2022-08-02 DOI: 10.26689/pbes.v5i4.4235
Peihan Jin
Financial transformation has become a trend, and under the influence of medical reform policies, such as the zero-price difference in pharmaceutical consumables and medical insurance payment by disease, the cost pressure on the medical industry is exceptionally high. The primary focus of this paper is on how to integrate resources and obtain cost advantages through financial shared service center, so as to increase the competitiveness of regional medical groups.
金融转型已成趋势,在医药耗材零价差、医保按病付费等医改政策的影响下,医疗行业的成本压力异常巨大。本文主要关注的是如何通过金融共享服务中心整合资源,获得成本优势,从而提高区域医疗集团的竞争力。
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引用次数: 0
Key Points of Supervision of Third-Party Payment Business: A Comparative Analysis of Mainland China and Macao 第三方支付业务监管要点:中国内地与澳门比较分析
Pub Date : 2022-06-20 DOI: 10.26689/pbes.v5i3.3870
Yanling Huang
Mainland China has witnessed remarkable achievements in payment innovations based on internet and financial technologies in recent years, whereas Macao has made little progress in financial technologies, especially in payment technologies. Based on the concept and types of third-party payment business in mainland China and Macao, as well as to investigate the causes for Macao’s lack of innovation in third-party payment, this study compares their differences from two aspects: business licensing authorities and key points of supervision. By comparison, although the classification and methods of third-party payment businesses are different between mainland China and Macao, they are all managed and licensed by a unified supervision department. Moreover, the key points of supervision in both places are similar, but unlike mainland China, which takes financial risk prevention as the principle and financial technology as the means to encourage innovation, Macao showed obvious deficiencies. In order to further deepen the connection between the financial markets of mainland China and Macao as well as boost financial technologies in Macao, this study aims to provide some suggestions and references for the development of cross-border payment systems.
近年来,中国大陆在基于互联网和金融技术的支付创新方面取得了显著成就,而澳门在金融技术特别是支付技术方面进展甚微。本研究以中国内地和澳门的第三方支付业务概念和类型为基础,探讨澳门第三方支付创新不足的原因,从业务许可机构和监管重点两个方面比较两者的差异。相比之下,虽然中国大陆和澳门的第三方支付业务分类和方式不同,但都由统一的监管部门进行管理和许可。此外,两地的监管要点相似,但与中国大陆以金融风险防范为原则,以金融科技为手段鼓励创新不同,澳门表现出明显的不足。为了进一步深化中国内地与澳门金融市场的联系,促进澳门金融科技的发展,本研究旨在为跨境支付系统的发展提供一些建议和参考。
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引用次数: 0
Research on the effect of issuing convertible bonds from the perspective of ownership structure -- Evidence from Listed Companies in Shanghai and Shenzhen 股权结构视角下的可转债发行效应研究——以沪深上市公司为例
Pub Date : 2022-06-20 DOI: 10.26689/pbes.v5i3.3813
Yixue Zhao
Due to the rapid increase of enterprise scale, the traditional financing methods can no longer meet the needs of enterprises. As a financing method with both equity and debt, the flexibility of convertible bonds is favored by enterprises. Especially in 2017, China's supervision on the financing method of private placement of shares became stricter, and some companies chose convertible bonds for financing. This paper takes the ownership structure as the starting point, takes the listed companies in Shanghai and Shenzhen as the research object, and uses the regression analysis method to test the relationship between convertible bond financing, ownership structure and enterprise performance. It is found that convertible bond financing will reduce the performance level of enterprises, and the ownership concentration strengthens the negative relationship.
由于企业规模的快速增长,传统的融资方式已经不能满足企业的需求。可转债作为一种股权与债务相结合的融资方式,其灵活性受到企业的青睐。特别是在2017年,中国对私募股权融资方式的监管更加严格,一些公司选择了可转债进行融资。本文以股权结构为出发点,以沪深两地上市公司为研究对象,运用回归分析方法检验可转债融资、股权结构与企业绩效之间的关系。研究发现,可转债融资会降低企业绩效水平,股权集中度强化了这一负向关系。
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引用次数: 0
期刊
Proceedings of Business and Economic Studies
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