Pub Date : 2021-08-02DOI: 10.21043/bisnis.v9i1.10306
Mira Meilia Marka
This research used qualitative research method with phenomenological approach. The object of this research was SMEs of getuk nyimut in Kudus Regency. The increasing number of getuk nyimut’s SMEs along the area towards Muria Mountain tourism has made it difficult for SMEs to survive in the market. SMEs which are sold with simple sales locations and maintain original products have not been able to increase sales significantly. This research aimed to analyse the effect of marketing, capital, production technology and product diversification on the competitive advantage of getuk nyimut SMEs in Kudus Regency. The results of the research were obtained from 14 informants consisting of entrepreneurs of getuk nyimut, academics and local governments. The results showed SMEs of getuk nyimut have problems in some aspects such as marketing, capital, production technology and product diversification. To overcome the problems faced by participation from some parties, not only from entrepreneurs but also getuk community and local governments. The result of this research showed that marketing, capital, production technology, product diversification which are well managed can increase competitive advantage of SMEs in Kudus Regency especially getuk nyimut’s entrepreneurs.
{"title":"Improving Business Performance of Getuk Nyimut SMEs in Kudus Regency by Marketing, Capital, Production Technology and Product Diversification","authors":"Mira Meilia Marka","doi":"10.21043/bisnis.v9i1.10306","DOIUrl":"https://doi.org/10.21043/bisnis.v9i1.10306","url":null,"abstract":"This research used qualitative research method with phenomenological approach. The object of this research was SMEs of getuk nyimut in Kudus Regency. The increasing number of getuk nyimut’s SMEs along the area towards Muria Mountain tourism has made it difficult for SMEs to survive in the market. SMEs which are sold with simple sales locations and maintain original products have not been able to increase sales significantly. This research aimed to analyse the effect of marketing, capital, production technology and product diversification on the competitive advantage of getuk nyimut SMEs in Kudus Regency. The results of the research were obtained from 14 informants consisting of entrepreneurs of getuk nyimut, academics and local governments. The results showed SMEs of getuk nyimut have problems in some aspects such as marketing, capital, production technology and product diversification. To overcome the problems faced by participation from some parties, not only from entrepreneurs but also getuk community and local governments. The result of this research showed that marketing, capital, production technology, product diversification which are well managed can increase competitive advantage of SMEs in Kudus Regency especially getuk nyimut’s entrepreneurs.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78770000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-04DOI: 10.55886/esensi.v23i3.217
Susi Adiawaty
Tulisan ini merupakan studi literatur tentang pemberdayaan (empowerment), kepemimpinan dan budaya organisasi yang membahas dimensi dan indikatornya yang sangat dibutuhkan oleh para manajer dalam memahami variabel-variabel tersebut ketika menjalankan fungsi tugas sebagai pemimpin. Dalam pembahasan dijabarkan definisi dari beberapa ahli serta sitasi menurut penulis guna memudahkan pemahaman pada tiap-tiap variabel. Tulisan ini diperlukan terutama bagi mereka yang ingin melakukan penelitian terkait ketiga variabel tersebut di mana dimensi dan indikator sangat diperlukan untuk menjaring data. Kesimpulan dari tulisan ini menunjukkan bahwa pemberdayaan memiliki enam dimensi, kepemimpinan memiliki tujuh dimensi serta budaya organisasi memiliki tujuh dimensi.
{"title":"DIMENSI DAN INDIKATOR KEPEMIMPINAN DAN BUDAYA ORGANISASI YANG MEMPENGARUHI PEMBERDAYAAN","authors":"Susi Adiawaty","doi":"10.55886/esensi.v23i3.217","DOIUrl":"https://doi.org/10.55886/esensi.v23i3.217","url":null,"abstract":"Tulisan ini merupakan studi literatur tentang pemberdayaan (empowerment), kepemimpinan dan budaya organisasi yang membahas dimensi dan indikatornya yang sangat dibutuhkan oleh para manajer dalam memahami variabel-variabel tersebut ketika menjalankan fungsi tugas sebagai pemimpin. Dalam pembahasan dijabarkan definisi dari beberapa ahli serta sitasi menurut penulis guna memudahkan pemahaman pada tiap-tiap variabel. Tulisan ini diperlukan terutama bagi mereka yang ingin melakukan penelitian terkait ketiga variabel tersebut di mana dimensi dan indikator sangat diperlukan untuk menjaring data. Kesimpulan dari tulisan ini menunjukkan bahwa pemberdayaan memiliki enam dimensi, kepemimpinan memiliki tujuh dimensi serta budaya organisasi memiliki tujuh dimensi.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90693008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-03DOI: 10.15408/ess.v10i2.16455
Nyayu Sakinatul Mardhiyah, M. Rusydi, Peni Cahaya Azwari
This research aims to find out how technology in the form of gojek can be well received by colleges in Palembang. The framework has been developed based on the TAM and TRA with quantitative research methods in the form of SEM Amos 21. The results of the research are usefulness and ease of use have a positive and significant effect on behavioral intention of use, usefulness, ease of use and behavioral intention of use have a positive and significant effect on actual system use, the last usefulness and ease of use have a positive and significant effect on actual system use through behavioral intention of use. Based on these results it can be concluded that the subject has been well received by Palembang colleges through TAM and TRA as the grand theory.
{"title":"Analisis Technology Acceptance Model (TAM) Terhadap Penggunaan Aplikasi Gojek Pada Mahasiswa Di Kota Palembang","authors":"Nyayu Sakinatul Mardhiyah, M. Rusydi, Peni Cahaya Azwari","doi":"10.15408/ess.v10i2.16455","DOIUrl":"https://doi.org/10.15408/ess.v10i2.16455","url":null,"abstract":"This research aims to find out how technology in the form of gojek can be well received by colleges in Palembang. The framework has been developed based on the TAM and TRA with quantitative research methods in the form of SEM Amos 21. The results of the research are usefulness and ease of use have a positive and significant effect on behavioral intention of use, usefulness, ease of use and behavioral intention of use have a positive and significant effect on actual system use, the last usefulness and ease of use have a positive and significant effect on actual system use through behavioral intention of use. Based on these results it can be concluded that the subject has been well received by Palembang colleges through TAM and TRA as the grand theory.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42961674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.21043/BISNIS.V8I2.8731
Budi Trianto, Ade Chandra, Marabona Munthe
The Covid-19 outbreak had a broad impact on the economy and also on the business sector. One of the business sectors affected by Covid-19 is Islamic Microfinance Institutions (IMFIs). This study aims to explore the strategies taken by IMFIs during the Covid-19 pandemic and to explore the government's policy response toward the Covid-19 disaster. This research was conducted in Pekanbaru using a qualitative approach and using primary data and secondary data in conducting the analysis. Primary data were taken directly from research respondents through in-depth interviews with IMFIs managers. Meanwhile, secondary data were obtained from the government and other sources. The results of this study indicate that the approach strategy taken by IMFIs in responding to the Covid-19 outbreak is a Generic Strategy Approach which consists of cost leadership, focus cost, differentiation and cost differentiation. Meanwhile, the government policy responded taken to save IMFIs from the Covid-19 storm through profit margin subsidies. Unfortunately, the implementation in the field has experienced many obstacles that have greatly disturbed the economic recovery program launched by the government. The results of this study have implications for IMFIs that in order to survive the Covid-19 pandemic, IMFIs must adapt an appropriate strategies. In addition, this study also provides recommendations for the government to simplify the procedure for disbursing profit margin subsidies for IMFIs so that it is hoped that the policy will truly benefit IMFIs and business actors.
{"title":"IMFIs Strategy to Survive in the Covid-19 Outbreak and Government Respond Analysis : An Empirical Study from Pekanbaru, Indonesia","authors":"Budi Trianto, Ade Chandra, Marabona Munthe","doi":"10.21043/BISNIS.V8I2.8731","DOIUrl":"https://doi.org/10.21043/BISNIS.V8I2.8731","url":null,"abstract":"The Covid-19 outbreak had a broad impact on the economy and also on the business sector. One of the business sectors affected by Covid-19 is Islamic Microfinance Institutions (IMFIs). This study aims to explore the strategies taken by IMFIs during the Covid-19 pandemic and to explore the government's policy response toward the Covid-19 disaster. This research was conducted in Pekanbaru using a qualitative approach and using primary data and secondary data in conducting the analysis. Primary data were taken directly from research respondents through in-depth interviews with IMFIs managers. Meanwhile, secondary data were obtained from the government and other sources. The results of this study indicate that the approach strategy taken by IMFIs in responding to the Covid-19 outbreak is a Generic Strategy Approach which consists of cost leadership, focus cost, differentiation and cost differentiation. Meanwhile, the government policy responded taken to save IMFIs from the Covid-19 storm through profit margin subsidies. Unfortunately, the implementation in the field has experienced many obstacles that have greatly disturbed the economic recovery program launched by the government. The results of this study have implications for IMFIs that in order to survive the Covid-19 pandemic, IMFIs must adapt an appropriate strategies. In addition, this study also provides recommendations for the government to simplify the procedure for disbursing profit margin subsidies for IMFIs so that it is hoped that the policy will truly benefit IMFIs and business actors. ","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86886724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.21043/BISNIS.V8I2.8294
I. Cahyadi, Muhammad Zulham Fanani
The role of managers in a company has a very strategic position, be it a large, medium or small scale company, although in each company the problems faced have different complexity and risk. This is where managers must be able to analyze problems or problems, choose and sort out various alternatives in solving a problem, take the best decisions and have the lowest risk, and be able to analyze the potential problems that arise in the future. A manager is required not only to have extensive knowledge and insight, but also emotional maturity. Like two sides of a coin, these two things must be utilized simultaneously in decision making so that the right decision is taken. Science and insights are physiological (brain) obtained from schools and their environments. While emotional maturity through religious approaches. Managers who practice religion well (Islamic Managers) then the maturity of their souls is more stable and secure. The manager who is close to God will get the happiness that comes from the endhorpin hormone that is present in humans that has been provided by God.
{"title":"Islamic Managers and The Role Of Emotional Maturity In Decision-Making (Review of al-Qur’an and Science)","authors":"I. Cahyadi, Muhammad Zulham Fanani","doi":"10.21043/BISNIS.V8I2.8294","DOIUrl":"https://doi.org/10.21043/BISNIS.V8I2.8294","url":null,"abstract":"The role of managers in a company has a very strategic position, be it a large, medium or small scale company, although in each company the problems faced have different complexity and risk. This is where managers must be able to analyze problems or problems, choose and sort out various alternatives in solving a problem, take the best decisions and have the lowest risk, and be able to analyze the potential problems that arise in the future. A manager is required not only to have extensive knowledge and insight, but also emotional maturity. Like two sides of a coin, these two things must be utilized simultaneously in decision making so that the right decision is taken. Science and insights are physiological (brain) obtained from schools and their environments. While emotional maturity through religious approaches. Managers who practice religion well (Islamic Managers) then the maturity of their souls is more stable and secure. The manager who is close to God will get the happiness that comes from the endhorpin hormone that is present in humans that has been provided by God.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87438348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.21043/BISNIS.V8I2.9165
Aryanti Muhtar Kusuma, M. Hikmah, Aufarul Marom
Skincare products become one of beauty products need for increasing beauty and facial health. Needs in fulfiling facial care including economic treatment change on Millenial Generation. Bassed on fenomenon, this research is aimed to know islamic branding, product quality, and lifestyle to interest of skincare product purchase to Millenial Generation in Kudus Regency. Analysing methode use is kuantitatife research with multiple linier regression technique using SPSS’16. Sampling used is non probability sampling and purposive sampling. Research result shows that Islamic branding has signifcant influence to purchase of skincare product, products quality have signifcant influence to purchase of skincare product, and lifestyle has signifcant influence to purchase of skincare products.
{"title":"Pengaruh Islamic Branding, Kualitas Produk, dan Lifestyle terhadap Minat Pembelian Produk Skincare pada Generasi Millenial di Kabupaten Kudus","authors":"Aryanti Muhtar Kusuma, M. Hikmah, Aufarul Marom","doi":"10.21043/BISNIS.V8I2.9165","DOIUrl":"https://doi.org/10.21043/BISNIS.V8I2.9165","url":null,"abstract":"Skincare products become one of beauty products need for increasing beauty and facial health. Needs in fulfiling facial care including economic treatment change on Millenial Generation. Bassed on fenomenon, this research is aimed to know islamic branding, product quality, and lifestyle to interest of skincare product purchase to Millenial Generation in Kudus Regency. Analysing methode use is kuantitatife research with multiple linier regression technique using SPSS’16. Sampling used is non probability sampling and purposive sampling. Research result shows that Islamic branding has signifcant influence to purchase of skincare product, products quality have signifcant influence to purchase of skincare product, and lifestyle has signifcant influence to purchase of skincare products.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84122471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.21043/BISNIS.V8I2.8058
Ziyan Sakinah Alisa, E. Firmansyah
This research aims to find the effect of brand equity towards brand performance moderated by brand likeability, where brand equity is explained by it’s four dimensions, which are brand awareness, brand association, perceived quality and brand loyalty. Using quantitative approach, this research uses questionnaire method with Likert scale and specifically targets customers of Bank Syariah Mandiri. The amount of sample being used in this research is 166 respondents. Before the questionnaire was opened to the public, it was tested by the first 30 respondents, consisting lecturer and students of Islamic Economics major in Padjadjaran University. The obtained data then processed using Structural Equation Modelling (SEM) on AMOS software. The results found that brand equity moderated by brand likeability has a significant effect on brand performance. In addition, among the four dimensions of brand equity, only brand awareness has a significant relationship with brand performance.
{"title":"Peran Brand Likeability dalam Memoderasi Hubungan antara Ekuitas Merek dan Kinerja Merek pada Bank Syariah","authors":"Ziyan Sakinah Alisa, E. Firmansyah","doi":"10.21043/BISNIS.V8I2.8058","DOIUrl":"https://doi.org/10.21043/BISNIS.V8I2.8058","url":null,"abstract":"This research aims to find the effect of brand equity towards brand performance moderated by brand likeability, where brand equity is explained by it’s four dimensions, which are brand awareness, brand association, perceived quality and brand loyalty. Using quantitative approach, this research uses questionnaire method with Likert scale and specifically targets customers of Bank Syariah Mandiri. The amount of sample being used in this research is 166 respondents. Before the questionnaire was opened to the public, it was tested by the first 30 respondents, consisting lecturer and students of Islamic Economics major in Padjadjaran University. The obtained data then processed using Structural Equation Modelling (SEM) on AMOS software. The results found that brand equity moderated by brand likeability has a significant effect on brand performance. In addition, among the four dimensions of brand equity, only brand awareness has a significant relationship with brand performance.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"179 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76510101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.21043/BISNIS.V8I2.8764
S. Suparwi, Syarifatul Fitriyani
This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.
{"title":"Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017","authors":"S. Suparwi, Syarifatul Fitriyani","doi":"10.21043/BISNIS.V8I2.8764","DOIUrl":"https://doi.org/10.21043/BISNIS.V8I2.8764","url":null,"abstract":"This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"127 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78181499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.21043/BISNIS.V8I2.8150
Fuad Hasyim, Resyta Aulia Ardityasari
This study aims to examine the effect of value added derivative such as economic value added (EVA), market value added (MVA) and refined economic value added (REVA) on stock return with stock price as an intervening variable. The object of this study are all Islamic stocks listed in the Jakarta Islamic Index (JII) in the period 2014-2019. This study using purposive sampling method and obtained by 11 companies. Data processing using panel regression with common, fixed and random modelling approach. The results show that economic value added (EVA) has no effect either on stock prices or stock returns, market value added (MVA) affects the stock price and stock return, while refined economic value added (REVA) has no effect on both. Then, stock prices are only able to mediate the effect of market value added (MVA) on stock return.
{"title":"Derivative Analysis of Value Added to Stock Returns at Jakarta Islamic Index","authors":"Fuad Hasyim, Resyta Aulia Ardityasari","doi":"10.21043/BISNIS.V8I2.8150","DOIUrl":"https://doi.org/10.21043/BISNIS.V8I2.8150","url":null,"abstract":"This study aims to examine the effect of value added derivative such as economic value added (EVA), market value added (MVA) and refined economic value added (REVA) on stock return with stock price as an intervening variable. The object of this study are all Islamic stocks listed in the Jakarta Islamic Index (JII) in the period 2014-2019. This study using purposive sampling method and obtained by 11 companies. Data processing using panel regression with common, fixed and random modelling approach. The results show that economic value added (EVA) has no effect either on stock prices or stock returns, market value added (MVA) affects the stock price and stock return, while refined economic value added (REVA) has no effect on both. Then, stock prices are only able to mediate the effect of market value added (MVA) on stock return.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74851508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-24DOI: 10.15408/ess.v10i1.13972
Mufingatun Mufingatun, Budi Prijanto
The development of information technology makes banking provide mobile banking service applications in Indonesia as an easy, convenient and fast service. However, there are still many customers who do not have a mobile banking account. In addition, the use of currency is still in demand by the soceity. Therefore, the purpose of this study is to determine the factors that influence consumer acceptance in the context of mobile banking applications. This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model which is modified by adding the variable perceived credibility and perceived self-efficacy. This research model was tested using 205 respondents from online surveys in the Jabodetabek, Indonesia. Data was analyzed using Partial Least Square (PLS). Performance expectancy, effort expectancy, social influence has a significant effect on behavioral intention. Performance expectancy is the factor that most influences the behavior intention. Behavioral intention, facilitating condition and habit has a significant effect on reuse behavior.
{"title":"Analysis of Factors Affecting Adoption of Mobile Banking Application in Indonesia","authors":"Mufingatun Mufingatun, Budi Prijanto","doi":"10.15408/ess.v10i1.13972","DOIUrl":"https://doi.org/10.15408/ess.v10i1.13972","url":null,"abstract":"The development of information technology makes banking provide mobile banking service applications in Indonesia as an easy, convenient and fast service. However, there are still many customers who do not have a mobile banking account. In addition, the use of currency is still in demand by the soceity. Therefore, the purpose of this study is to determine the factors that influence consumer acceptance in the context of mobile banking applications. This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model which is modified by adding the variable perceived credibility and perceived self-efficacy. This research model was tested using 205 respondents from online surveys in the Jabodetabek, Indonesia. Data was analyzed using Partial Least Square (PLS). Performance expectancy, effort expectancy, social influence has a significant effect on behavioral intention. Performance expectancy is the factor that most influences the behavior intention. Behavioral intention, facilitating condition and habit has a significant effect on reuse behavior.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44918569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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