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Social Responsibility On Purchase Intention Based On Customer Company Identification 基于顾客企业认同的社会责任对购买意愿的影响
Pub Date : 2023-03-30 DOI: 10.32524/jkb.v21i1.771
Lauda Radhea Zain, Endy Gunanto Marsasi
Social responsibility is achieving goals for the community, one of which is purchase intention, which is influenced by customer company identification, trust, general attitude, and purchase intention based on the sustainability theory on marketing, especially when companies maintain their status and standing in the business world. This study aims to determine the effect of the relationship between hypotheses on bottled mineral water products from the research gap. The object research focused on bottled mineral water product companies with the subject of bottled mineral water consumers from all walks of life. This research used Structural Equation Modeling (SEM) with 232 respondents who participated in responding to the research questionnaires. The results of the study indicate the rejection of one hypothesis that connects the influence between trust and purchase intention on bottled mineral water products due to privacy issues among consumers.
社会责任是为社区实现目标,其中之一是购买意愿,根据市场营销的可持续性理论,购买意愿受顾客对公司的认同、信任、总体态度和购买意愿的影响,特别是当公司保持其在商业世界中的地位和地位时。本研究旨在从研究空白中确定假设之间的关系对瓶装矿泉水产品的影响。本研究对象以瓶装矿泉水生产企业为研究对象,以各行各业的瓶装矿泉水消费者为研究对象。本研究采用结构方程模型(SEM)对232名参与问卷调查的被调查者进行分析。研究结果表明,由于消费者的隐私问题,对瓶装矿泉水产品的信任与购买意愿之间的影响的假设被否定。
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引用次数: 0
Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Pegawai Di Dinas Perkebunan Provinsi Sumatera Selatan 工作领导和激励对南苏门答腊省内工作人员绩效的影响
Pub Date : 2023-03-30 DOI: 10.32524/jkb.v21i1.764
Karmila Utari, Darwin Darwin
This study aims to analyze the influence of leadership and motivation on employee performance at the South Sumatra Plantation Department during the Covid 19 pandemic. The samples, 70 respondents, are the employees of the South Sumatra Plantation Department and primary data collected by distributing questionnaires to all respondents. The results reveal that hypotheses 1, 2, and 3 are accepted. The accepted hypothesis 1 implies that there is a is a significant influence of leadership on employee performance. Meanwhile, the accepted hypothesis 2 infers that there is a significant influence of work motivation on employee performance. In addition, the accepted hypothesis indicates that there is an influence of leadership and work motivation on employee performance. 
本研究旨在分析在2019冠状病毒病大流行期间,领导和激励对南苏门答腊种植园部门员工绩效的影响。样本共有70名受访者,他们是南苏门答腊种植园部的雇员,主要数据是通过向所有受访者分发问卷收集的。结果表明假设1、2和3被接受。公认的假设1表明,领导对员工绩效有显著的影响。同时,公认的假设2推断工作动机对员工绩效有显著影响。此外,公认的假设表明,领导和工作动机对员工绩效有影响。
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引用次数: 0
Pengaruh Earning Per Share Terhadap Harga Saham Dengan Debt Ratio Sebagai Variabel Pemoderating Pada PT. Akasha Wira Internasional Tbk
Pub Date : 2023-03-30 DOI: 10.32524/jkb.v21i1.795
Dara Siti Nurjanah, A. Munawar, Dian Hadiani, Neni Suherni
This study aims to determine and analyze earnings per share, stock price and debt ratio, and the value influence of earnings per share on stock prices with debt ratio as a moderating variable at PT Akasha Wira Internasional Tbk from 2009 to 2018. The study applied a quantitative approach in terms of explanatory method. It used secondary data with purposive sampling techniques. The statistical method used is Moderated Regression Analysis. The influence value of earnings per share on the stock prices is 35.30%. The result of the hypothesis test reveal that earning per share does not have any significant effect on the share prices of PT Akasha Wira International Tbk. Likewise, the existence of the debt ratio as a moderating variable does not provide any significant influence either. In other words, the debt ratio does not change or determine the influence value of earning per share on stock prices. At last, the correlation relationship has a negative direction which means that if the interaction of earnings per share and debt ratio increases, the stock prices will fall.
本研究旨在确定和分析PT Akasha Wira international Tbk 2009 - 2018年的每股收益、股价和负债率,以及以负债率为调节变量的每股收益对股价的价值影响。本研究在解释方法上采用了定量方法。它采用有目的抽样技术的二手数据。使用的统计方法是适度回归分析。每股收益对股价的影响值为35.30%。假设检验的结果显示,每股收益对PT Akasha Wira International Tbk的股价没有显著影响。同样,作为调节变量的负债率的存在也没有提供任何显著的影响。换句话说,负债率不会改变或决定每股收益对股价的影响值。最后,相关关系呈负向,即每股收益与负债率的交互作用增强,股价就会下跌。
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引用次数: 0
Narsisme CEO dan CSR
Pub Date : 2022-10-21 DOI: 10.32524/jkb.v20i2.699
Yohanes Andri Putranto
This study has the aim of empirically testing whether CEO narcissism has a correlation with CSR activities. Upper Echelon Theory is used to explain CEO narcissism can correlate with CSR activity. Measurement of CEO narcissism focuses on the company's annual report which in this case the development of previous research instruments. The CSR variable in this study was measured using the Sri Kehati index. In this case, companies that enter the Sri Kehati index are companies whose CSR performance is good. The research sample was IDX issuers who entered the LQ45 index in the period 2017 - 2019. Hypothesis testing using the Chi Square correlation test with PSPP applications. The results of hypothesis testing concluded that CEO narcissism correlated with CSR policy.
本研究旨在实证检验CEO自恋是否与企业社会责任活动相关。运用上层梯队理论解释CEO自恋与企业社会责任活动的相关性。CEO自恋的测量主要集中在公司的年度报告,在这种情况下,以前的研究工具的发展。本研究中的CSR变量使用Sri Kehati指数进行测量。在这种情况下,进入Sri Kehati指数的公司是企业社会责任表现良好的公司。研究样本为2017 - 2019年期间进入LQ45指数的IDX发行人。假设检验使用卡方相关检验与PSPP应用程序。假设检验结果表明,CEO自恋与企业社会责任政策相关。
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引用次数: 0
Peran Kompetensi Serta Efikasi Diri Pada Prestasi Kerja Pegawai Tetap Teller Bank Palembang 具有银行柜员永久工作表现的能力和人格化作用
Pub Date : 2022-10-21 DOI: 10.32524/jkb.v20i2.689
M. S. Sulistyawati
The purpose of this study was to determine and examine the effect of the competence variable (X1) and self-efficacy variable (X2) on the performance variable (Y) of bank teller employees in Palembang. The sample of this research respondent is specifically for permanent employees of bank tellers who work in Palembang. The data used are primary data and secondary data. The sampling technique used in this research is the convenience method. The convenience method is that every permanent employee of a bank teller in Palembang has the same opportunity and is willing to fill out or choose an answer from the statement submitted in the questionnaire. Data analysis techniques used include: validity test, reliability test, and classical assumption test. Hypothesis testing using multiple linear regression analysis using SPSS 26 for windows program. The results of the study stated that the competence variable (X1) and self-efficacy variable (X2) had a positive and significant effect on the performance of bank teller employees in Palembang.
本研究的目的是确定和检验能力变量(X1)和自我效能变量(X2)对巨港银行柜员员工绩效变量(Y)的影响。本研究受访者的样本是专门为在巨港工作的银行出纳员的永久雇员。使用的数据有主要数据和次要数据。本研究采用的抽样技术是方便法。方便的方法是,巨港的每一位银行出纳员的固定雇员都有同样的机会,并愿意从问卷中提交的陈述中填写或选择答案。使用的数据分析技术包括:效度检验、信度检验和经典假设检验。假设检验采用多元线性回归分析,使用SPSS 26为windows程序。研究结果表明,胜任力变量(X1)和自我效能感变量(X2)对巨港银行柜员员工的绩效有显著的正向影响。
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引用次数: 0
Pengaruh Influencer Kecantikan Dan Citra Merek Terhadap Minat Membeli 美容影响和品牌形象对购买的影响
Pub Date : 2022-10-21 DOI: 10.32524/jkb.v20i2.582
Sweet Chen
Penelitian ini bertujuan untuk mengetahui dampak influencer kecantikan pada pemasaran digital terhadap niat beli konsumen. Teknik pengumpulan data pada penelitian ini adalah data primer yang diperoleh dari penyebaran kuesioner. Metode pengambilan sampel menggunakan metode purposive sampling, adapun jumlah sampel terpilih pada penelitian sebanyak 431 responden yang merupakan masyarakat Kota Batam yang menggunakan sosial media dan pernah menonton ulasan influencer kecantikan. Metode analisis yang digunakan adalah metode analisis deskriptif, uji validitas dan reabilitas, uji asumsi klasik, uji regresi linier berganda dan uji hipotesis menggunakan aplikasi SPSS 26. Temuan penelitian berdasarkan hasil uji menunjukkan bahwa  variabel kredibilitas, kepercayaan, afektif, keaslian, influencer kecantikan, serta citra merek memiliki pengaruh positif signifikan dengan keputusan niat beli konsumen, serta variabel yang berpengaruh besar pada keputusan niat beli adalah variabel citra merek.
这项研究的目的是确定美容感冒对数字营销的影响。本研究的数据收集技术是通过问卷部署获得的主要数据。抽样方法采用采样方法,同时采用采样方法,研究结果为431名受访者提供了样本。使用的分析方法是描述性分析、有效性和可行性分析、经典假设测试、多元线性回归测试和假设测试,使用SPSS 26应用程序。基于测试结果的研究结果表明,信誉、信念、情感、真实性、美容影响因素和品牌形象的变量对消费者意向决策产生了积极的影响,而对意向决策产生重大影响的变量是品牌形象变量。
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引用次数: 0
Pengaruh Kepuasan Terhadap Loyalitas Konsumen Dengan Switching Cost Sebagai Variabel Moderasi 以适度可变为变量的成本转换对消费者忠诚度的影响
Pub Date : 2022-10-21 DOI: 10.32524/jkb.v20i2.690
Florentinus Heru Ismadi
Consumers will give loyalty because they are satisfied with the service they receive or consumers will switch services because they hope to find better service than what they have received. To switch to another service, a consumer must incur a switching cost. To explore this, a study was conducted at the Panti Rapih Hospital in Yogyakarta. The analytical method used is descriptive verification, so that the research analysis will produce a description of the research variables, the profile of the respondents, and the proof of the hypothesis. The effect of the moderating variable was processed by Moderation Regression Analysis (MRA). This study found that when the switching cost variable is controlled, there is a very strong influence of satisfaction on patient loyalty. When switching costs are included as an intervening variable, there is a change in the strength of the influence of satisfaction on patient loyalty. The lower the level of switching costs experienced by the patient, the weaker the influence of satisfaction on patient loyalty. Therefore, in order to maintain customer loyalty, this element of switching costs should be paid more attention to.
消费者会因为对所得到的服务感到满意而给予忠诚,或者消费者会因为希望找到比他们所得到的更好的服务而改变服务。要转换到另一个服务,消费者必须承担转换成本。为了探讨这一点,在日惹的Panti Rapih医院进行了一项研究。所使用的分析方法是描述性验证,因此研究分析将产生研究变量的描述,受访者的概况,以及假设的证明。采用适度回归分析(MRA)对调节变量的影响进行处理。本研究发现,当转换成本变量得到控制时,满意度对患者忠诚度的影响非常强。当转换成本被纳入一个干预变量时,满意度对患者忠诚度的影响强度发生了变化。患者体验的转换成本越低,满意度对患者忠诚度的影响越弱。因此,为了保持客户忠诚度,应该更加重视转换成本这一要素。
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引用次数: 1
Rotasi Dan Mutasi Terhadap Kinerja Karyawan Universitas Flores 弗洛雷斯大学员工绩效的轮转和突变
Pub Date : 2022-10-21 DOI: 10.32524/jkb.v20i2.589
Maria Helena Carolinda Dua Mea
The goal of this study was to 1) determine the effect of rotation on the performance of University of Flores employees and 2) determine the effect of mutation on the performance of University of Flores employees. The sample size was 62 people, all of whom were permanent employees of the University of Flores. Questionnaires were distributed to gather data. SmartPLS Software is used to process data. The findings revealed that rotation had a positive (0.477>0) and significant (4.691>1.96) effect on employee performance at the University of Flores, while mutations had a positive (0.254>0) and significant (2.185>1.96) effect. Rotation and mutation influence the performance of University of Flores employees by up to 45 percent, with the remainder influenced by other variables not explained in this study.
本研究的目的是1)确定轮换对弗洛雷斯大学员工绩效的影响,2)确定突变对弗洛雷斯大学员工绩效的影响。样本规模为62人,他们都是弗洛雷斯大学的正式雇员。发放问卷以收集数据。SmartPLS软件用于处理数据。结果表明,轮换对弗洛雷斯大学员工绩效的影响为正(0.477>0)且显著(4.691>1.96),突变对员工绩效的影响为正(0.254>0)且显著(2.185>1.96)。轮换和突变对弗洛雷斯大学员工的绩效影响高达45%,其余部分受到本研究未解释的其他变量的影响。
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引用次数: 0
Analisis Kluster Usaha Dalam membangun Ekonomi BerbasisDigitasl Pada UMKM di Kawasan Surabaya Timur 分析了在泗水东部UMKM地区以洋基为基础的经济建设的企业
Pub Date : 2022-10-21 DOI: 10.32524/jkb.v20i2.570
N. Majid, Nuruni Ika K.W, Zumrotul Fitriyah
Penelitian bertujuan untuk menganalisis kluster kesiapan teknologi ekonomi berbasis digital pada usaha kecil, mikro dan menengah (UMKM) di Surabaya Timur. Berdasarkan populasi penelitian sebesar 7158 UMKM di Surabaya Timur ditentukan sampel 174 melalui rumus slovin dengan batas toleransi 10%. Hasil penelitian menunjukkan bahwa secara umum UMKM di Surabaya Timur telah menerapkan penggunaan Aplikasi Digital berbasis sosial media dan e-wallet. Selain penelitian ini menjelaskan terdapat 3 kluster usaha yang terdiri dari 3 kluster antara lain kesiapan teknologi rendah sebanyak 102, menengah 20 Usaha dan tinggi sebanyak 52 usaha. Analisis kesiapan usaha menunjukkan bahwa mayoritas UMKM telah memilki kesiapan dalam penggunaan teknologi namun belum mampu meningkatkan kinerja bisnis secara keseluruhan.
该研究旨在分析泗水东部小型、小型和中型企业的基于数字的经济准备技术集群。根据泗水东部UMKM 7158的研究人口,通过slovin公式10%的耐受性确定了样本174。研究结果表明,泗水东部的UMKM总体已经应用了基于社交媒体和电子wallet的数字应用。除了这项研究之外,还有三家企业集团,其中包括低技术准备,共102、中20和52个企业。业务准备分析表明,大多数UMKM已经对技术的使用做好了准备,但还没有能够提高整个业务的绩效。
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引用次数: 0
Pendapat Daerah di Indonesia Sebelum Dan Selama Pandemi
Pub Date : 2022-10-21 DOI: 10.32524/jkb.v20i2.660
Syamsul Syamsul, Dini Rosyada, Dwi Wahyono
Beberapa Negara di Dunia, mengambil kebijakan penanganan penyebaran COVID-19, dengan memberlakukan pembatasan sosial, termasuk Indonesia. Penerapan kebijakan ini ternyata berdampak pada keterpurukan ekonomi, dan penurunan pendapatan pemerintah. Tujuan penelitian ini adalah untuk memberikan bukti empiris dampak pandemi COVID-19 terhadap pendapatan daerah di Indonesia. Penelitian ini merupakan penelitian kuantitatif. Jenis data yang digunakan adalah data kuantitatif, yang diperoleh dari data sekunder dengan menggunakan teknik pengumpulan data dokumentasi. Populasi dan sampel untuk penelitian ini adalah pemerintah kabupaten/kota di Indonesia. Analisis data menggunakan uji beda, paired samples t test. Hasil pengujan menunjukkan ada perbedaan pendapatan daerah antara sebelum pandemi COVID-19 dan selama pandemi COVID-19. Dengan kata lain, penelitian ini menginformasikan bahwa pandemi COVID-19 mempengaruhi pada pendapatan daerah di Indonesia. Temuan ini memperkaya literatur tentang topik pandemi COVID-19 dan pendapatan daerah
世界上一些国家采用COVID-19扩散政策,实施社会限制,包括印度尼西亚。这项政策的实施将导致经济崩溃和政府收入下降。本研究的目的是提供COVID-19大流行对印尼地区收入影响的实证证据。这是定量研究。使用的数据类型是定量数据,这是通过使用文档数据收集技术从次要数据中获得的。该研究的人口和样本是印度尼西亚的摄政/城市政府。数据分析使用不同的测试,体样t测试。最近的民意调查显示,COVID-19大流行之前和COVID-19大流行期间之间的地区收入差异。换句话说,这项研究表明,COVID-19大流行正在影响印度尼西亚的地区收入。这些发现丰富了有关COVID-19大流行和地区收入的文献
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引用次数: 0
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