Pub Date : 2024-05-01DOI: 10.3389/fcomm.2024.1370545
Khalid Ali Alshohaib
This study examines the evolving dynamics of online shopping behavior in the post-COVID-19 era, focusing on the intricate relationship between perceived usefulness, ease of use, pleasure, arousal, dominance emotional state, and intention to repurchase by integrating and employing the technology acceptance model and pleasure, arousal, and dominance emotional model. These emotional states, identified as pivotal drivers of online shopping behavior, contribute to recognizing a brand’s function and aesthetic features. Five hundred and nine male and female respondents from Saudi Arabia participated in the present study. The statistical tools unveil significant indirect relationships and mediation effects, offering insights into the nuanced pathways through which perceived usefulness and ease of use impact consumer intentions to repurchase. Demographic variables, particularly age, and gender, are explored to understand variations in emotional responses, guiding businesses in tailoring marketing strategies to diverse consumer segments. Practical implications highlight the importance of strategic considerations for brand retailers, emphasizing enhancements to elements related to emotional branding, product presentations, interface design, and interactive services on websites. The research advocates for a dynamic and personalized approach to online experiences, positioning brands favorably in the competitive digital landscape. Overall, the findings contribute valuable insights for businesses seeking to navigate the dynamic terrain of post-COVID-19 online shopping and foster enduring connections with their digital consumer base.
{"title":"From screens to carts: the role of emotional advertising appeals in shaping consumer intention to repurchase in the era of online shopping in post-pandemic","authors":"Khalid Ali Alshohaib","doi":"10.3389/fcomm.2024.1370545","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1370545","url":null,"abstract":"This study examines the evolving dynamics of online shopping behavior in the post-COVID-19 era, focusing on the intricate relationship between perceived usefulness, ease of use, pleasure, arousal, dominance emotional state, and intention to repurchase by integrating and employing the technology acceptance model and pleasure, arousal, and dominance emotional model. These emotional states, identified as pivotal drivers of online shopping behavior, contribute to recognizing a brand’s function and aesthetic features. Five hundred and nine male and female respondents from Saudi Arabia participated in the present study. The statistical tools unveil significant indirect relationships and mediation effects, offering insights into the nuanced pathways through which perceived usefulness and ease of use impact consumer intentions to repurchase. Demographic variables, particularly age, and gender, are explored to understand variations in emotional responses, guiding businesses in tailoring marketing strategies to diverse consumer segments. Practical implications highlight the importance of strategic considerations for brand retailers, emphasizing enhancements to elements related to emotional branding, product presentations, interface design, and interactive services on websites. The research advocates for a dynamic and personalized approach to online experiences, positioning brands favorably in the competitive digital landscape. Overall, the findings contribute valuable insights for businesses seeking to navigate the dynamic terrain of post-COVID-19 online shopping and foster enduring connections with their digital consumer base.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141038131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-01DOI: 10.3389/fcomm.2024.1338813
Karl-Heinrich Schmidt
Films and texts differ in terms of their possible logical structures and freedom of presentation on an output medium. While texts can be structured at any depth, the capabilities for structuring films are generally limited. In the presentation of textual documents, the sentence order is usually preserved, whereas video documents often allow rearrangements that lead to new alternations of shots. The fundamental difference between textual and video structures is taken as a starting point. Then, based on a detailed analysis of two different layouts of the film The Sunbeam by D. W. Griffith, a formal criterion for distinguishing between internal, discursively motivated and external, diegetically motivated alternations is developed. The results enable a new approach to alternation in film analysis and production.
电影和文本在可能的逻辑结构和在输出媒介上的表现自由度方面有所不同。文本可以在任何深度上进行结构化，而电影的结构化能力通常是有限的。在展示文本文件时，通常会保留句子的顺序，而视频文件通常允许重新排列，从而导致新的镜头交替。我们从文本和视频结构之间的根本区别出发。然后，基于对 D. W. 格里菲斯的电影《太阳光》两种不同布局的详细分析，提出了一种区分内部、话语动机和外部、视频动机交替的正式标准。研究结果为电影分析和制作中的交替提供了一种新的方法。
{"title":"How films convey meaning through alternating structures (with an illustrative analysis of The Sunbeam)","authors":"Karl-Heinrich Schmidt","doi":"10.3389/fcomm.2024.1338813","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1338813","url":null,"abstract":"Films and texts differ in terms of their possible logical structures and freedom of presentation on an output medium. While texts can be structured at any depth, the capabilities for structuring films are generally limited. In the presentation of textual documents, the sentence order is usually preserved, whereas video documents often allow rearrangements that lead to new alternations of shots. The fundamental difference between textual and video structures is taken as a starting point. Then, based on a detailed analysis of two different layouts of the film The Sunbeam by D. W. Griffith, a formal criterion for distinguishing between internal, discursively motivated and external, diegetically motivated alternations is developed. The results enable a new approach to alternation in film analysis and production.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141049576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-28DOI: 10.3389/fcomm.2024.1360277
Tess Legg, Lisa Bero, Stephan Lewandowsky
Despite the tobacco industry’s (TI) decades-long history of manipulating science, Philip Morris International (PMI) now frames itself as a benevolent funder of science and, in 2017, launched a new scientific organisation, the Foundation for a Smoke-Free World (FSFW). With concerns mounting that PMI’s actions are echoing historical TI influence on science, we aimed to understand the extent to which the public trusts PMI’s involvement in science, and whether channelling funds through a third-party organisation affects these levels of trust.Through a representative survey of the UK public (n=1580) we investigated trust in direct (PMI), indirect (FSFW), and no (Cancer Research UK) TI involvement in science. Conservative worldview was investigated as a possible predictor of trust. Structural equation modelling was used to explore associations between variables.Although PMI was significantly less trusted than FSFW and Cancer Research UK, the public did not completely distrust it as a scientific source. Trust in FSFW’s involvement in science was higher before participants understood its TI funding. People with conservative worldviews demonstrated greater trust in TI involvement in science.The UK public needs to be better informed that the TI is not a trustworthy scientific source. Since channelling TI research funds through a third party increases the perceived trustworthiness of its science, steps to prevent such relationships are warranted. People with conservative leanings hold concerning views on TI involvement in science, which may be particularly hard to correct.
{"title":"The UK public’s trust in tobacco industry involvement in science – an experimental survey","authors":"Tess Legg, Lisa Bero, Stephan Lewandowsky","doi":"10.3389/fcomm.2024.1360277","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1360277","url":null,"abstract":"Despite the tobacco industry’s (TI) decades-long history of manipulating science, Philip Morris International (PMI) now frames itself as a benevolent funder of science and, in 2017, launched a new scientific organisation, the Foundation for a Smoke-Free World (FSFW). With concerns mounting that PMI’s actions are echoing historical TI influence on science, we aimed to understand the extent to which the public trusts PMI’s involvement in science, and whether channelling funds through a third-party organisation affects these levels of trust.Through a representative survey of the UK public (n=1580) we investigated trust in direct (PMI), indirect (FSFW), and no (Cancer Research UK) TI involvement in science. Conservative worldview was investigated as a possible predictor of trust. Structural equation modelling was used to explore associations between variables.Although PMI was significantly less trusted than FSFW and Cancer Research UK, the public did not completely distrust it as a scientific source. Trust in FSFW’s involvement in science was higher before participants understood its TI funding. People with conservative worldviews demonstrated greater trust in TI involvement in science.The UK public needs to be better informed that the TI is not a trustworthy scientific source. Since channelling TI research funds through a third party increases the perceived trustworthiness of its science, steps to prevent such relationships are warranted. People with conservative leanings hold concerning views on TI involvement in science, which may be particularly hard to correct.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-28DOI: 10.3389/fcomm.2024.1347788
Dayana Markhabayeva, Chiao-I Tseng
This paper presents three empirical studies that unravel how the devices of multimodal cohesion support viewers' narrative interpretation of scene transitions in film. The linguistics-informed method of cohesion analysis in film uncovers the establishment of cohesive ties between characters, objects, settings and characters' actions. Previous studies using eye-tracking and comprehension tests already indicate the significance of multimodal cohesion in people's comprehension of background settings within a continuous scene. The present paper investigates further whether film cohesion impacts viewers' story comprehension across different scenes and settings. Moreover, it also explores whether the spatio-temporal relations between scenes is a significant factor, along with cohesive devices, in viewers' scene comprehension. Methodologically, we create contrasting film situations by manipulating cohesion structures and spatio-temporal orders of scenes. Our comparative analyses of viewers' comprehension of these different film situations reveal that the presence of cohesive cues significantly can influence viewers' accurate scene comprehension. Through testing the inter-relation of cohesion, spatio-temporal order, characters' intention and viewers' time perception, this paper offers new avenues for further exploration of space, time and coherence in film.
{"title":"Multimodal cohesion and viewers' comprehension of scene transitions in film: an empirical investigation","authors":"Dayana Markhabayeva, Chiao-I Tseng","doi":"10.3389/fcomm.2024.1347788","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1347788","url":null,"abstract":"This paper presents three empirical studies that unravel how the devices of multimodal cohesion support viewers' narrative interpretation of scene transitions in film. The linguistics-informed method of cohesion analysis in film uncovers the establishment of cohesive ties between characters, objects, settings and characters' actions. Previous studies using eye-tracking and comprehension tests already indicate the significance of multimodal cohesion in people's comprehension of background settings within a continuous scene. The present paper investigates further whether film cohesion impacts viewers' story comprehension across different scenes and settings. Moreover, it also explores whether the spatio-temporal relations between scenes is a significant factor, along with cohesive devices, in viewers' scene comprehension. Methodologically, we create contrasting film situations by manipulating cohesion structures and spatio-temporal orders of scenes. Our comparative analyses of viewers' comprehension of these different film situations reveal that the presence of cohesive cues significantly can influence viewers' accurate scene comprehension. Through testing the inter-relation of cohesion, spatio-temporal order, characters' intention and viewers' time perception, this paper offers new avenues for further exploration of space, time and coherence in film.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140370977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-28DOI: 10.3389/fcomm.2024.1266407
Natalia Levshina, Maria Koptjevskaja-Tamm, Robert Östling
Our study contributes to the less explored domain of lexical typology, focusing on semantic prosody and connotation. Semantic derogation, or pejoration of nouns referring to women, whereby such words acquire connotations and further denotations of social pejoration, immorality and/or loose sexuality, has been a very prominent question in studies on gender and language (change). It has been argued that pejoration emerges due to the general derogatory attitudes toward female referents. However, the evidence for systematic differences in connotations of female- vs. male-related words is fragmentary and often fairly impressionistic; moreover, many researchers argue that expressed sentiments toward women (as well as men) often are ambivalent. One should also expect gender differences in connotations to have decreased in the recent years, thanks to the advances of feminism and social progress. We test these ideas in a study of positive and negative connotations of feminine and masculine term pairs such as woman - man, girl - boy, wife - husband, etc. Sentences containing these words were sampled from diachronic corpora of English, Chinese and Russian, and sentiment scores for every word were obtained using two systems for Aspect-Based Sentiment Analysis: PyABSA, and OpenAI’s large language model GPT-3.5. The Generalized Linear Mixed Models of our data provide no indications of significantly more negative sentiment toward female referents in comparison with their male counterparts. However, some of the models suggest that female referents are more infrequently associated with neutral sentiment than male ones. Neither do our data support the hypothesis of the diachronic convergence between the genders. In sum, results suggest that pejoration is unlikely to be explained simply by negative attitudes to female referents in general.
{"title":"Revered and reviled: a sentiment analysis of female and male referents in three languages","authors":"Natalia Levshina, Maria Koptjevskaja-Tamm, Robert Östling","doi":"10.3389/fcomm.2024.1266407","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1266407","url":null,"abstract":"Our study contributes to the less explored domain of lexical typology, focusing on semantic prosody and connotation. Semantic derogation, or pejoration of nouns referring to women, whereby such words acquire connotations and further denotations of social pejoration, immorality and/or loose sexuality, has been a very prominent question in studies on gender and language (change). It has been argued that pejoration emerges due to the general derogatory attitudes toward female referents. However, the evidence for systematic differences in connotations of female- vs. male-related words is fragmentary and often fairly impressionistic; moreover, many researchers argue that expressed sentiments toward women (as well as men) often are ambivalent. One should also expect gender differences in connotations to have decreased in the recent years, thanks to the advances of feminism and social progress. We test these ideas in a study of positive and negative connotations of feminine and masculine term pairs such as woman - man, girl - boy, wife - husband, etc. Sentences containing these words were sampled from diachronic corpora of English, Chinese and Russian, and sentiment scores for every word were obtained using two systems for Aspect-Based Sentiment Analysis: PyABSA, and OpenAI’s large language model GPT-3.5. The Generalized Linear Mixed Models of our data provide no indications of significantly more negative sentiment toward female referents in comparison with their male counterparts. However, some of the models suggest that female referents are more infrequently associated with neutral sentiment than male ones. Neither do our data support the hypothesis of the diachronic convergence between the genders. In sum, results suggest that pejoration is unlikely to be explained simply by negative attitudes to female referents in general.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-27DOI: 10.3389/fcomm.2024.1346699
Vinita Agarwal
With increasing recognition of the interdependencies of human and planetary health, calls for a socially and environmentally just framework of health have centered on whole person healthcare (WPHC) approaches. This perspective piece proposes an argument for broadening the definition of human health from WPHC to one that is guided by the philosophical orientation of traditional whole system medicine (WSM) approaches, undergirded by the values of social and environmental justice, and supported by the practices of an allopathic-integrative medicine-based WPHC framework. This piece presents opportunities for praxis offered by a WSM–WPHC framework to address global inequity, environmental disparities, and sustainability challenges. An ecological WSM–WPHC framework envisages social and environmental justice in material and discursive ways by foregrounding environmental planetary ecological consciousness as constitutive of human consciousness and biopsychosocial composition. It argues for structural support through formalized programmatic pathways targeting funding opportunities and mechanisms that invite investigations addressing epistemic challenges of expanding definitions of evidence constituting basic science knowledge domains beyond mechanistic, causal, and formative paradigms. Furthermore, it calls for innovative research directions examining the integration and validation of evidence-based approaches incorporating the ontologically diverse and epistemically distinct ontological orientation of WSM and clinical approaches. A WSM–WPHC framework that positions human health within the parameters of social and environmental justice principles envisions the material enactment of the practice of health and medicine as a universal planetary value.
{"title":"Whole person healthcare as social and environmental justice: new research directions toward a paradigmatic integration of an ecological whole system medicine framework","authors":"Vinita Agarwal","doi":"10.3389/fcomm.2024.1346699","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1346699","url":null,"abstract":"With increasing recognition of the interdependencies of human and planetary health, calls for a socially and environmentally just framework of health have centered on whole person healthcare (WPHC) approaches. This perspective piece proposes an argument for broadening the definition of human health from WPHC to one that is guided by the philosophical orientation of traditional whole system medicine (WSM) approaches, undergirded by the values of social and environmental justice, and supported by the practices of an allopathic-integrative medicine-based WPHC framework. This piece presents opportunities for praxis offered by a WSM–WPHC framework to address global inequity, environmental disparities, and sustainability challenges. An ecological WSM–WPHC framework envisages social and environmental justice in material and discursive ways by foregrounding environmental planetary ecological consciousness as constitutive of human consciousness and biopsychosocial composition. It argues for structural support through formalized programmatic pathways targeting funding opportunities and mechanisms that invite investigations addressing epistemic challenges of expanding definitions of evidence constituting basic science knowledge domains beyond mechanistic, causal, and formative paradigms. Furthermore, it calls for innovative research directions examining the integration and validation of evidence-based approaches incorporating the ontologically diverse and epistemically distinct ontological orientation of WSM and clinical approaches. A WSM–WPHC framework that positions human health within the parameters of social and environmental justice principles envisions the material enactment of the practice of health and medicine as a universal planetary value.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140375728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The integration of digital health technologies in clinical practices and everyday lives of patients raises several issues. Some of them are related to applied ethics. Co-design with patients and, more generally, participatory approaches are increasingly seen as a way to tackle these issues early in the innovation process. This opens the way to an “ethics by co-design.” In this article, we will present the high ambitions of this approach and discuss three challenges raised by ethics by co-design. We will argue that a co-design approach based on affect stories is a way to address these challenges. Then we will focus on a concrete example of a European research project, to discuss the gap between these ethical and theoretical ambitions and what can be achieved in practice. This project aimed at developing an implantable connected device for the monitoring of heart failure, while addressing the ethical, legal and social issues raised by this new technology. However, co-design with patient representatives was in fact limited to a small part of the project: the design of an information module. Based on 18 meetings with a team of 4 patient partners, and 26 additional interviews with patients, we were able to better understand patients’ experiences and priorities in terms of ethics. Together, we co-designed an information module that embodies a vision of the device negotiated between the patients and the technology designers.
{"title":"Co-design with affect stories and applied ethics for health technologies","authors":"Ambre Davat, Fabienne Martin-Juchat, Thierry Ménissier","doi":"10.3389/fcomm.2024.1327711","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1327711","url":null,"abstract":"The integration of digital health technologies in clinical practices and everyday lives of patients raises several issues. Some of them are related to applied ethics. Co-design with patients and, more generally, participatory approaches are increasingly seen as a way to tackle these issues early in the innovation process. This opens the way to an “ethics by co-design.” In this article, we will present the high ambitions of this approach and discuss three challenges raised by ethics by co-design. We will argue that a co-design approach based on affect stories is a way to address these challenges. Then we will focus on a concrete example of a European research project, to discuss the gap between these ethical and theoretical ambitions and what can be achieved in practice. This project aimed at developing an implantable connected device for the monitoring of heart failure, while addressing the ethical, legal and social issues raised by this new technology. However, co-design with patient representatives was in fact limited to a small part of the project: the design of an information module. Based on 18 meetings with a team of 4 patient partners, and 26 additional interviews with patients, we were able to better understand patients’ experiences and priorities in terms of ethics. Together, we co-designed an information module that embodies a vision of the device negotiated between the patients and the technology designers.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140377437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-27DOI: 10.3389/fcomm.2024.1287363
Miguel Jiménez-Bravo, Victoria Marrero-Aguiar
Multimodal communication cannot be properly understood without analyzing the natural interweaving of speech and gestures as it typically occurs in everyday spoken language, thus moving beyond studies that elicit gestures in the laboratory, most of which are also conducted for English. Therefore, this study addresses the effect of both visual and acoustic cues in the perception of prominence in Castilian Spanish using spontaneous speech from a TV talent-show. Four between-subjects experiments in each modality—audio-only and audiovisual—were conducted online, each including a different combination of manipulated cues: Exp1 (flat F0), Exp2 (flat intensity), and Exp3 (flat F0 + flat intensity), while all cues remained intact in the control experiment Exp0. Additionally, the capability of the different gesture phases to convey prominence was analyzed in their interaction with the acoustic cues. The results showed that, when prominence was perceived in manipulated stimuli, the effect of the visual information depended on the acoustic cues available in the signal and was also reduced when compared to non-manipulated stimuli, pointing to a strong integration of both modalities in prominence perception. In non-manipulated stimuli, all acoustic cues—except for spectral balance—played a role in the perception of prominence; however, when the visual information was added, it reduced the perceptual effect of the acoustic cues, and the main role played by duration was combined with that of the stroke phase of gestures.
{"title":"Multimodal prosody: gestures and speech in the perception of prominence in Spanish","authors":"Miguel Jiménez-Bravo, Victoria Marrero-Aguiar","doi":"10.3389/fcomm.2024.1287363","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1287363","url":null,"abstract":"Multimodal communication cannot be properly understood without analyzing the natural interweaving of speech and gestures as it typically occurs in everyday spoken language, thus moving beyond studies that elicit gestures in the laboratory, most of which are also conducted for English. Therefore, this study addresses the effect of both visual and acoustic cues in the perception of prominence in Castilian Spanish using spontaneous speech from a TV talent-show. Four between-subjects experiments in each modality—audio-only and audiovisual—were conducted online, each including a different combination of manipulated cues: Exp1 (flat F0), Exp2 (flat intensity), and Exp3 (flat F0 + flat intensity), while all cues remained intact in the control experiment Exp0. Additionally, the capability of the different gesture phases to convey prominence was analyzed in their interaction with the acoustic cues. The results showed that, when prominence was perceived in manipulated stimuli, the effect of the visual information depended on the acoustic cues available in the signal and was also reduced when compared to non-manipulated stimuli, pointing to a strong integration of both modalities in prominence perception. In non-manipulated stimuli, all acoustic cues—except for spectral balance—played a role in the perception of prominence; however, when the visual information was added, it reduced the perceptual effect of the acoustic cues, and the main role played by duration was combined with that of the stroke phase of gestures.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140374191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-27DOI: 10.3389/fcomm.2024.1366207
Matthew R. Wilkins, Stephanie E. Rapciak, Carlos C. Goller, Jory Weintraub, A. Mikaelyan
Improving science literacy is crucial amidst global challenges like climate change, emerging diseases, AI, and rampant disinformation. This is vital not only for future STEM generations but for all, to make informed decisions. Informal science communication efforts such as podcasts, popular science articles, and museum events are an essential part of the infrastructure for mobilizing knowledge and nurturing science literacy. However, in this Perspective, we emphasize the need to grow our capacity for STEM outreach in the formal K-12 classroom. While the majority of informal outreach mechanisms require audience members to seek out content, classrooms include those hard-to-reach target audiences that are not already STEM-engaged. We contrast the multitude of resources that have been developed to support informal outreach in recent decades with a relative paucity of such efforts in the K-12 formal classroom realm. We advocate for a more balanced deployment of resources and efforts between these two vital components of our knowledge mobilization and STEM engagement infrastructure. In particular, we highlight the key role of K-12 teachers as conduits for knowledge dissemination and the need for greater collaboration between scientists and teachers at individual and organizational levels. We also advocate for greater collaboration across programs in both the informal and formal outreach space, and dedicated effort to construct dissemination networks to share outreach materials at scale across disparate programs. The aim of our piece is to generate discussion about how we might refocus goals, funding mechanisms, and policies to grow the science-engaged society necessary to confront future challenges.
{"title":"Scaling the wall: overcoming barriers to STEM knowledge mobilization","authors":"Matthew R. Wilkins, Stephanie E. Rapciak, Carlos C. Goller, Jory Weintraub, A. Mikaelyan","doi":"10.3389/fcomm.2024.1366207","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1366207","url":null,"abstract":"Improving science literacy is crucial amidst global challenges like climate change, emerging diseases, AI, and rampant disinformation. This is vital not only for future STEM generations but for all, to make informed decisions. Informal science communication efforts such as podcasts, popular science articles, and museum events are an essential part of the infrastructure for mobilizing knowledge and nurturing science literacy. However, in this Perspective, we emphasize the need to grow our capacity for STEM outreach in the formal K-12 classroom. While the majority of informal outreach mechanisms require audience members to seek out content, classrooms include those hard-to-reach target audiences that are not already STEM-engaged. We contrast the multitude of resources that have been developed to support informal outreach in recent decades with a relative paucity of such efforts in the K-12 formal classroom realm. We advocate for a more balanced deployment of resources and efforts between these two vital components of our knowledge mobilization and STEM engagement infrastructure. In particular, we highlight the key role of K-12 teachers as conduits for knowledge dissemination and the need for greater collaboration between scientists and teachers at individual and organizational levels. We also advocate for greater collaboration across programs in both the informal and formal outreach space, and dedicated effort to construct dissemination networks to share outreach materials at scale across disparate programs. The aim of our piece is to generate discussion about how we might refocus goals, funding mechanisms, and policies to grow the science-engaged society necessary to confront future challenges.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140376742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-26DOI: 10.3389/fcomm.2024.1347271
Marilieke Engbers, S. Khapova, Erik van de Loo
Effective board performance relies heavily on the smooth exchange of information and knowledge among members. However, the sociocognitive processes surrounding these information exchanges within boards, known as board dynamics, are often treated as a black box in corporate governance research. With the goal of advancing the understanding of communication-centered board dynamics, this paper develops a theoretical model of unsaid known in the boardroom. Drawing on the communication, psycho-dynamics, and governance literature, we theorize how board members jointly make sense through what they think and say and not say and offer propositions. We discern between the implicit theories of senders and listeners, shaping decision-making. Our conceptual model suggests that heightened collective awareness among board members regarding communication incongruences can improve decision-making. Addressing these discrepancies can enhance boards’ capacity for informed decision-making and optimize outcomes.
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