Pub Date : 2024-03-01DOI: 10.23969/jrbm.v17i1.9836
Taufik Hermansyah, Azhar Affandi, Atang Hermawan
This study aims to determine the effect of Competence, Work Motivation, Leadership and Compensation on Affective Commitment and Implications for Agent Performance in Branchless Banking (Survey at BRI Banjarmasin Regional Office). The results of Descriptive research state that Competence is in the fairly good category with the highest dimension is Knowledge, while the lowest dimension is Transfer Skill. Work motivation is in the fairly high category. Leadership is in the category of quite effective. Compensation is in the fairly high category. Affective commitment is in the category of quite strong. The performance is in the fairly high category, while the lowest dimension is Quality. The results of the Verification have a significant influence on the variables of Competence, Work Motivation, Leadership and Compensation simultaneously on Affective Commitment and have an impact on the performance.
{"title":"THE EFFECT OF COMPETENCE, WORK MOTIVATION, LEADERSHIP AND COMPENSATION ON AFFECTIVE COMMITMENT AND IMPLICATIONS ON PERFORMANCE","authors":"Taufik Hermansyah, Azhar Affandi, Atang Hermawan","doi":"10.23969/jrbm.v17i1.9836","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.9836","url":null,"abstract":"This study aims to determine the effect of Competence, Work Motivation, Leadership and Compensation on Affective Commitment and Implications for Agent Performance in Branchless Banking (Survey at BRI Banjarmasin Regional Office). The results of Descriptive research state that Competence is in the fairly good category with the highest dimension is Knowledge, while the lowest dimension is Transfer Skill. Work motivation is in the fairly high category. Leadership is in the category of quite effective. Compensation is in the fairly high category. Affective commitment is in the category of quite strong. The performance is in the fairly high category, while the lowest dimension is Quality. The results of the Verification have a significant influence on the variables of Competence, Work Motivation, Leadership and Compensation simultaneously on Affective Commitment and have an impact on the performance.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140084731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.23969/jrbm.v17i1.7288
Jannes Maharaja, Irsyad Lubis
This study investigates the influence of the OLIBs management information system implementation in PT Bank Sumut Pematang Siantar Branch's banking services on customer satisfaction, loyalty, and compliance. Employing quantitative analysis via Smart PLS, collected data was assessed. Outcomes highlight a significant positive impact of OLIBs on customer satisfaction, loyalty, and compliance. Smart PLS analysis establishes notable connections between OLIBs-related factors (service quality, accessibility, personalization, data security) and customer-oriented aspects. The study suggests that embracing OLIBs can amplify customer satisfaction, loyalty, and compliance. Implications extend to PT Bank Sumut Pematang Siantar Branch and other financial entities, providing insights to refine strategies, uphold robust relationships, and ensure compliance, ultimately enhancing overall customer experiences.
本研究探讨了在 PT Bank Sumut Pematang Siantar 分行的银行服务中实施 OLIBs 管理信息系统对客户满意度、忠诚度和合规性的影响。通过智能 PLS 进行定量分析，对收集到的数据进行评估。结果表明，OLIBs 对客户满意度、忠诚度和合规性产生了重大的积极影响。智能 PLS 分析确定了开放式信息库相关因素（服务质量、可访问性、个性化、数据安全）与客户导向方面之间的显著联系。该研究表明，采用 OLIB 可以提高客户满意度、忠诚度和合规性。该研究对 PT Bank Sumut Pematang Siantar 分行和其他金融实体具有重要意义，可为完善战略、维护稳健关系和确保合规性提供见解，最终提升整体客户体验。
{"title":"DIRECT EFFECT ANALYSIS OF ONLINE INTEGRATED BANKING SYSTEM IMPLEMENTATION ON CUSTOMER SATISFACTION AND COMPLIANCE OF SUMUT BANK","authors":"Jannes Maharaja, Irsyad Lubis","doi":"10.23969/jrbm.v17i1.7288","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.7288","url":null,"abstract":"This study investigates the influence of the OLIBs management information system implementation in PT Bank Sumut Pematang Siantar Branch's banking services on customer satisfaction, loyalty, and compliance. Employing quantitative analysis via Smart PLS, collected data was assessed. Outcomes highlight a significant positive impact of OLIBs on customer satisfaction, loyalty, and compliance. Smart PLS analysis establishes notable connections between OLIBs-related factors (service quality, accessibility, personalization, data security) and customer-oriented aspects. The study suggests that embracing OLIBs can amplify customer satisfaction, loyalty, and compliance. Implications extend to PT Bank Sumut Pematang Siantar Branch and other financial entities, providing insights to refine strategies, uphold robust relationships, and ensure compliance, ultimately enhancing overall customer experiences.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140086733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.23969/jrbm.v17i1.7877
Rowland Dabi, Maya Sari, Nugraha Nugraha, D. Disman, E. Alghifari
The study investigates specifically the relationship between Gross Domestic Product (GDP), total stock market traded, market capitalization, private credit by deposit bank, human capital, foreign direct investment, population and trade openness (imports plus exports) and economic growth (GDP per capita). We use the extended endogenous growth model with specifications by employing dynamic panel data methodology. Our empirical application of the dynamic panel model to the finance–growth nexus is based on an unbalanced panel dataset of 29 middle-income African countries1 over the period 1990 – 2019 obtained from World Development Indicators. The findings revelead that financial development exerts significant and positive impacts on economic growth. The overall development of the financial system is essential for enhancing economic outcomes. Therefore, attempts at achieving some fine balance between a bank-based system and a market-based system are trivial to growth.
{"title":"FINANCIAL STRUCTURE AND ECONOMIC GROWTH NEXUS IN EMERGING ECONOMICS IN AFRICA","authors":"Rowland Dabi, Maya Sari, Nugraha Nugraha, D. Disman, E. Alghifari","doi":"10.23969/jrbm.v17i1.7877","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.7877","url":null,"abstract":"The study investigates specifically the relationship between Gross Domestic Product (GDP), total stock market traded, market capitalization, private credit by deposit bank, human capital, foreign direct investment, population and trade openness (imports plus exports) and economic growth (GDP per capita). We use the extended endogenous growth model with specifications by employing dynamic panel data methodology. Our empirical application of the dynamic panel model to the finance–growth nexus is based on an unbalanced panel dataset of 29 middle-income African countries1 over the period 1990 – 2019 obtained from World Development Indicators. The findings revelead that financial development exerts significant and positive impacts on economic growth. The overall development of the financial system is essential for enhancing economic outcomes. Therefore, attempts at achieving some fine balance between a bank-based system and a market-based system are trivial to growth.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140089236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.23969/jrbm.v17i1.10416
H. Soegoto, Felicia Apsarini, Agus Supandi
The objective of this paper is to provide insight into the payment system transformation in Indonesia. The discussion method uses quantitative descriptive analysis related to the payment system and development, as well as digital payment statistics in Indonesia. To predict the number of digital payment users after 2022, we use quantitative management tools for Windows based on the time series data in the past years. According to the data and analysis, the number of digital payment users in Indonesia continuously experienced a linearly increasing trend each year. Currently, there has been a shift in people’s behaviour from using a paper-based instrument previously to using digital payment as a payment method. This shift is in line with the growth of information technology and change in the business model, followed by the new regulations and policies issued by the Indonesia Central Bank.
本文旨在深入探讨印度尼西亚的支付系统转型。讨论方法采用了与印尼支付系统和发展以及数字支付统计数据相关的定量描述性分析。为了预测 2022 年后的数字支付用户数量，我们根据过去几年的时间序列数据，使用了 Windows 的定量管理工具。根据数据和分析，印尼数字支付用户数量每年呈直线上升趋势。目前，人们的支付行为已经从之前的使用纸质工具转变为使用数字支付作为支付方式。这种转变与信息技术的发展和商业模式的变化以及印尼中央银行颁布的新法规和政策是一致的。
{"title":"PAYMENT SYSTEM DEVELOPMENT IN INDONESIA","authors":"H. Soegoto, Felicia Apsarini, Agus Supandi","doi":"10.23969/jrbm.v17i1.10416","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.10416","url":null,"abstract":"The objective of this paper is to provide insight into the payment system transformation in Indonesia. The discussion method uses quantitative descriptive analysis related to the payment system and development, as well as digital payment statistics in Indonesia. To predict the number of digital payment users after 2022, we use quantitative management tools for Windows based on the time series data in the past years. According to the data and analysis, the number of digital payment users in Indonesia continuously experienced a linearly increasing trend each year. Currently, there has been a shift in people’s behaviour from using a paper-based instrument previously to using digital payment as a payment method. This shift is in line with the growth of information technology and change in the business model, followed by the new regulations and policies issued by the Indonesia Central Bank.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139796284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.23969/jrbm.v17i1.10308
Nyoman Wijaya, I. Giantari, I. Sukaatmadja, Ni Ekawati
Research on Brand Love has an important influence on interest in returning visits, and reveals various benefits for tourist attraction managers. This study aims to collect empirical evidence about the effectiveness of Brand Love in attracting tourists. A meta-analysis method, with calculated the effect size 33 publications from the results of the study between 2019-2023. The results show that Brand Love mediation in attracting tourists has a positive and high influence on return visits to a tourist attraction. Based on the analysis of mediator variables related to instructional characteristics, there were significant differences in the variables of the type of visit, the characteristics of tourists, and the type of Brand Love. However, moderator variables related to methodological characteristics did not have a significant moderating influence on revisiting interest. This research contributes to marketing management, in winning the interest of tourists to revisit a tourist spot through the role of brand love.
{"title":"THE MEDIATING EFFECTS OF BRAND LOVE ON REVISIT INTEREST A META ANALYSIS","authors":"Nyoman Wijaya, I. Giantari, I. Sukaatmadja, Ni Ekawati","doi":"10.23969/jrbm.v17i1.10308","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.10308","url":null,"abstract":"Research on Brand Love has an important influence on interest in returning visits, and reveals various benefits for tourist attraction managers. This study aims to collect empirical evidence about the effectiveness of Brand Love in attracting tourists. A meta-analysis method, with calculated the effect size 33 publications from the results of the study between 2019-2023. The results show that Brand Love mediation in attracting tourists has a positive and high influence on return visits to a tourist attraction. Based on the analysis of mediator variables related to instructional characteristics, there were significant differences in the variables of the type of visit, the characteristics of tourists, and the type of Brand Love. However, moderator variables related to methodological characteristics did not have a significant moderating influence on revisiting interest. This research contributes to marketing management, in winning the interest of tourists to revisit a tourist spot through the role of brand love.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139855575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.23969/jrbm.v17i1.10416
H. Soegoto, Felicia Apsarini, Agus Supandi
The objective of this paper is to provide insight into the payment system transformation in Indonesia. The discussion method uses quantitative descriptive analysis related to the payment system and development, as well as digital payment statistics in Indonesia. To predict the number of digital payment users after 2022, we use quantitative management tools for Windows based on the time series data in the past years. According to the data and analysis, the number of digital payment users in Indonesia continuously experienced a linearly increasing trend each year. Currently, there has been a shift in people’s behaviour from using a paper-based instrument previously to using digital payment as a payment method. This shift is in line with the growth of information technology and change in the business model, followed by the new regulations and policies issued by the Indonesia Central Bank.
本文旨在深入探讨印度尼西亚的支付系统转型。讨论方法采用与印尼支付系统和发展以及数字支付统计数据相关的定量描述性分析。为了预测 2022 年后的数字支付用户数量，我们根据过去几年的时间序列数据，使用了 Windows 的定量管理工具。根据数据和分析，印尼数字支付用户数量每年呈直线上升趋势。目前，人们的支付行为已经从之前的使用纸质工具转变为使用数字支付作为支付方式。这种转变与信息技术的发展和商业模式的变化以及印尼中央银行颁布的新法规和政策是一致的。
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Pub Date : 2024-02-07DOI: 10.23969/jrbm.v17i1.10427
Ratna Hardaningtyas, Sirojuddin Amin
Given that burnout can have detrimental effects on both entrepreneurs and their businesses, it is crucial to comprehend how job demands affect burnout among entrepreneurs. Understanding the causes of burnout can help entrepreneurs manage their workload and resources more skillfully, which can improve both their personal and professional success. According to data from the Office of Cooperatives and Micro Businesses of Malang City, Indonesia, 126 respondents who were registered as "entrepreneurs" in this study employed structural equation modeling (SEM). The main finding of this study is that job demands play an important role in influencing the level of job burnout among entrepreneurs. The study also found that solo entrepreneurs can experience motivation and stress in running their business, and they can create their own resources over time, reflecting their efforts in managing their business.
{"title":"EXAMINING JOB DEMANDS AS A MEDIATOR: UNRAVELING THE INFLUENCE OF ENTREPRENEURIAL ACTIVITIES ON JOB BURNOUT","authors":"Ratna Hardaningtyas, Sirojuddin Amin","doi":"10.23969/jrbm.v17i1.10427","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.10427","url":null,"abstract":"Given that burnout can have detrimental effects on both entrepreneurs and their businesses, it is crucial to comprehend how job demands affect burnout among entrepreneurs. Understanding the causes of burnout can help entrepreneurs manage their workload and resources more skillfully, which can improve both their personal and professional success. According to data from the Office of Cooperatives and Micro Businesses of Malang City, Indonesia, 126 respondents who were registered as \"entrepreneurs\" in this study employed structural equation modeling (SEM). The main finding of this study is that job demands play an important role in influencing the level of job burnout among entrepreneurs. The study also found that solo entrepreneurs can experience motivation and stress in running their business, and they can create their own resources over time, reflecting their efforts in managing their business.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139856857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.23969/jrbm.v17i1.10427
Ratna Hardaningtyas, Sirojuddin Amin
Given that burnout can have detrimental effects on both entrepreneurs and their businesses, it is crucial to comprehend how job demands affect burnout among entrepreneurs. Understanding the causes of burnout can help entrepreneurs manage their workload and resources more skillfully, which can improve both their personal and professional success. According to data from the Office of Cooperatives and Micro Businesses of Malang City, Indonesia, 126 respondents who were registered as "entrepreneurs" in this study employed structural equation modeling (SEM). The main finding of this study is that job demands play an important role in influencing the level of job burnout among entrepreneurs. The study also found that solo entrepreneurs can experience motivation and stress in running their business, and they can create their own resources over time, reflecting their efforts in managing their business.
{"title":"EXAMINING JOB DEMANDS AS A MEDIATOR: UNRAVELING THE INFLUENCE OF ENTREPRENEURIAL ACTIVITIES ON JOB BURNOUT","authors":"Ratna Hardaningtyas, Sirojuddin Amin","doi":"10.23969/jrbm.v17i1.10427","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.10427","url":null,"abstract":"Given that burnout can have detrimental effects on both entrepreneurs and their businesses, it is crucial to comprehend how job demands affect burnout among entrepreneurs. Understanding the causes of burnout can help entrepreneurs manage their workload and resources more skillfully, which can improve both their personal and professional success. According to data from the Office of Cooperatives and Micro Businesses of Malang City, Indonesia, 126 respondents who were registered as \"entrepreneurs\" in this study employed structural equation modeling (SEM). The main finding of this study is that job demands play an important role in influencing the level of job burnout among entrepreneurs. The study also found that solo entrepreneurs can experience motivation and stress in running their business, and they can create their own resources over time, reflecting their efforts in managing their business.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139797232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.23969/jrbm.v17i1.12062
Undang Juju, Tatang Supriadi
The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and structural relationships (Path analysis, and Structural Equation Model / SEM relationships). The results of the study explained that simultaneously the positive influence of the variables of marketing mix strategy, and marketing relationship strategy on competitive advantage there are BUKU 2 Banks in West Java and DKI Jakarta Provinces. The biggest influence on competitive advantage comes from the Marketing Mix Strategy, while the smallest influence comes from the marketing relationship strategy. The Marketing Mix Strategy has a positive effect on the competitive advantage of BUKU 2 Bank in West Java and DKI Jakarta Provinces.
本研究的目的是确定营销组合战略和营销关系战略对竞争优势的影响及其对营销绩效的部分和同时影响。本研究采用的方法是定量验证法。本研究属于因果/验证性研究，因为它旨在确定上述研究变量之间的因果关系，因此存在自变量（影响变量）和因变量（受影响变量）之间的比较、关联和结构关系（路径分析和结构方程模型/SEM 关系）。研究结果表明，西爪哇省和雅加达省的 BUKU 2 银行同时受到营销组合战略和营销关系战略变量对竞争优势的积极影响。营销组合战略对竞争优势的影响最大，而营销关系战略对竞争优势的影响最小。营销组合战略对西爪哇省和 DKI 雅加达省 BUKU 2 银行的竞争优势有积极影响。
{"title":"MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE","authors":"Undang Juju, Tatang Supriadi","doi":"10.23969/jrbm.v17i1.12062","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.12062","url":null,"abstract":"The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and structural relationships (Path analysis, and Structural Equation Model / SEM relationships). The results of the study explained that simultaneously the positive influence of the variables of marketing mix strategy, and marketing relationship strategy on competitive advantage there are BUKU 2 Banks in West Java and DKI Jakarta Provinces. The biggest influence on competitive advantage comes from the Marketing Mix Strategy, while the smallest influence comes from the marketing relationship strategy. The Marketing Mix Strategy has a positive effect on the competitive advantage of BUKU 2 Bank in West Java and DKI Jakarta Provinces.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139798134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.23969/jrbm.v17i1.10308
Nyoman Wijaya, I. Giantari, I. Sukaatmadja, Ni Ekawati
Research on Brand Love has an important influence on interest in returning visits, and reveals various benefits for tourist attraction managers. This study aims to collect empirical evidence about the effectiveness of Brand Love in attracting tourists. A meta-analysis method, with calculated the effect size 33 publications from the results of the study between 2019-2023. The results show that Brand Love mediation in attracting tourists has a positive and high influence on return visits to a tourist attraction. Based on the analysis of mediator variables related to instructional characteristics, there were significant differences in the variables of the type of visit, the characteristics of tourists, and the type of Brand Love. However, moderator variables related to methodological characteristics did not have a significant moderating influence on revisiting interest. This research contributes to marketing management, in winning the interest of tourists to revisit a tourist spot through the role of brand love.
{"title":"THE MEDIATING EFFECTS OF BRAND LOVE ON REVISIT INTEREST A META ANALYSIS","authors":"Nyoman Wijaya, I. Giantari, I. Sukaatmadja, Ni Ekawati","doi":"10.23969/jrbm.v17i1.10308","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.10308","url":null,"abstract":"Research on Brand Love has an important influence on interest in returning visits, and reveals various benefits for tourist attraction managers. This study aims to collect empirical evidence about the effectiveness of Brand Love in attracting tourists. A meta-analysis method, with calculated the effect size 33 publications from the results of the study between 2019-2023. The results show that Brand Love mediation in attracting tourists has a positive and high influence on return visits to a tourist attraction. Based on the analysis of mediator variables related to instructional characteristics, there were significant differences in the variables of the type of visit, the characteristics of tourists, and the type of Brand Love. However, moderator variables related to methodological characteristics did not have a significant moderating influence on revisiting interest. This research contributes to marketing management, in winning the interest of tourists to revisit a tourist spot through the role of brand love.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139795840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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