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MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE 营销组合战略、营销关系战略和营销绩效:竞争优势的中介作用
Pub Date : 2024-02-07 DOI: 10.23969/jrbm.v17i1.12062
Undang Juju, Tatang Supriadi
The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and structural relationships (Path analysis, and Structural Equation Model / SEM relationships). The results of the study explained that simultaneously the positive influence of the variables of marketing mix strategy, and marketing relationship strategy on competitive advantage there are BUKU 2 Banks in West Java and DKI Jakarta Provinces. The biggest influence on competitive advantage comes from the Marketing Mix Strategy, while the smallest influence comes from the marketing relationship strategy. The Marketing Mix Strategy has a positive effect on the competitive advantage of BUKU 2 Bank in West Java and DKI Jakarta Provinces.
本研究的目的是确定营销组合战略和营销关系战略对竞争优势的影响及其对营销绩效的部分和同时影响。本研究采用的方法是定量验证法。本研究属于因果/验证性研究,因为它旨在确定上述研究变量之间的因果关系,因此存在自变量(影响变量)和因变量(受影响变量)之间的比较、关联和结构关系(路径分析和结构方程模型/SEM 关系)。研究结果表明,西爪哇省和雅加达省的 BUKU 2 银行同时受到营销组合战略和营销关系战略变量对竞争优势的积极影响。营销组合战略对竞争优势的影响最大,而营销关系战略对竞争优势的影响最小。营销组合战略对西爪哇省和 DKI 雅加达省 BUKU 2 银行的竞争优势有积极影响。
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引用次数: 0
INFLUENCE OF SHARIA MARKETING CHARACTERISTICS ON CUSTOMERS' SAVING INTEREST AT INDONESIAN SHARIA BANK MAKASSAR BRANCH 伊斯兰教法营销特征对印尼伊斯兰教法银行马卡萨分行客户储蓄利息的影响
Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7385
Syahriyah Semaun, Siti Rasyid, Musmulyadi Musmulyadi
The study aims to measure, investigate, and examine how Islamic This study aims to determine the influence of the characteristics of Sharia Marketing which consists of Theistic (Rabbaniyyah), Ethical (Akhlaqiyyah), Realistic (Al-Waqi'yyah) and Humanistic (Al-Insaniyyah) variables on the interest in saving and to find out the dominant variable that simultaneously influences the characteristics of Sharia Marketing on the interest in saving. This is a quantitative research with descriptive method. The data collection by distributing questionnaires. The methods used to test the hypothesis is Multiple Regression Analysis. The results are: (1)the variable Theistic (Rabbaniyyah), Ethical (Akhlaqiyyah), and Realistic (Al-Waqi'yyah) has a positive and insignificant influence on the variable of interest in saving, (2)the variable Humanistic (Al-Insaniyyah) has a positive and significant influence on the variable of interest in saving and the variable Humanistic (Al-Insaniyyah) has the most dominant influence simultaneously on interest in saving. That influence can be interpreted by increasing customer interest in saving at Bank Syariah Indonesia.
本研究旨在测量、调查和检验伊斯兰教是如何影响储蓄兴趣的。本研究旨在确定由有神论(Theistic) (Rabbaniyyah)、伦理(Akhlaqiyyah)、现实主义(Al-Waqi'yyah)和人文主义(Al-Insaniyyah)变量组成的伊斯兰教营销特征对储蓄兴趣的影响,并找出同时影响伊斯兰教营销特征对储蓄兴趣的主导变量。这是一项采用描述性方法的定量研究。通过发放问卷收集数据。检验假设的方法是多元回归分析。结果表明:(1)有神论(Rabbaniyyah)、伦理论(Akhlaqiyyah)、现实主义(Al-Waqi'yyah)对储蓄兴趣变量有正向且不显著的影响;(2)人文主义(Al-Insaniyyah)对储蓄兴趣变量有正向且显著的影响,同时人文主义(Al-Insaniyyah)对储蓄兴趣的影响最显著。这种影响可以通过提高客户在印尼伊斯兰银行的储蓄兴趣来解释。
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引用次数: 0
MILITARY LEADERSHIP AND LEADER PERFORMANCE: THE MEDIATING ROLE OF ORGANIZATIONAL MILITARY BEHAVIOR 军事领导与领导绩效:组织军事行为的中介作用
Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7343
A. Yogaswara, E. Ahman, D. Disman, N. Nugraha
This study aims to examine the effectiveness model of military leadership and organizational military behavior (OMB) on the organizational performance of the Indonesian National Armed Forces (TNI). This research uses descriptive and explanatory survey methods. The population in this study were 69 POMDAM and DENPOM units throughout Indonesia. The data collection technique uses cross-sectional techniques through Google Forms. The data analysis used is the Partial Least Square-Structural Equation Model. The findings of this study conclude: (1) the new concept has valid and reliable indicators; (2) military leadership and OMB significantly affect performance; (3) military leadership significantly affects organizational performance through OMB as mediation. Therefore, this research is expected to assist one of the crucial sectors in Indonesia and be considered in research in the military sector. Furthermore, the concepts and models in this study should be empirically tested in further research.
本研究旨在检验军事领导和组织军事行为(OMB)对印尼国家武装部队(TNI)组织绩效的有效性模型。本研究采用描述性和解释性调查方法。本研究中的人口为印尼全国69个POMDAM和DENPOM单位。数据收集技术通过谷歌表单使用横截面技术。所使用的数据分析是偏最小二乘结构方程模型。研究结果表明:(1)新概念具有有效、可靠的指标;(2) 军事领导和OMB显著影响绩效;(3) 军事领导层通过OMB作为中介对组织绩效产生重大影响。因此,这项研究有望帮助印尼的一个关键部门,并被考虑用于军事部门的研究。此外,本研究中的概念和模型应在进一步的研究中进行实证检验。
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引用次数: 0
THE MATURITY OF RISK MANAGEMENT IN INDONESIAN ISLAMIC UNIVERSITIES 印尼伊斯兰大学风险管理的成熟度
Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7296
M. Marliyah, Budi Dharma, Ahmad Syarbaini
The study aims to measure, investigate, and examine how Islamic Universities integrating Islamic transdisciplinary and risk management based on ISO 31000:2018 to their good university governance. This study was conducted in 2022, based on a content analysis approach to measure the maturity level of risk management. Researchers develop maturity index level suitable in higher education organization based on ISO 31000:2018 criteria that develop by IRMAPA. The analysis covers both quantitative and qualitative data that had been hand collected from number of Indonesian Islamic Universities. This study found that average maturity level of risk management in some of Indonesian Islamic Higher Education is risk aware where it is the 2nd level (the highest level is 5th). Researchers found that determining risk context was the most difficult stage to define. Findings can attract the attention, from a regulatory perspective.
该研究旨在衡量、调查和检查伊斯兰大学如何将基于ISO 31000:2018的伊斯兰跨学科和风险管理整合到他们的良好大学治理中。本研究于2022年进行,基于内容分析方法来衡量风险管理的成熟度水平。研究人员根据IRMAPA制定的ISO 31000:2018标准制定适合高等教育组织的成熟度指数水平。这项分析包括从若干印度尼西亚伊斯兰大学手工收集的数量和质量数据。本研究发现,印尼一些伊斯兰高等教育风险管理的平均成熟度水平为风险意识,为第2级(最高为第5级)。研究人员发现,确定风险背景是最难定义的阶段。从监管的角度来看,研究结果可以引起人们的注意。
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引用次数: 0
THE EFFECT OF EMOTIONAL INTELLIGENCE AND PARTICIPATORY PROCEDURAL JUSTICE ON JOB SATISFACTION 情绪智力和参与式程序公正对工作满意度的影响
Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7188
H. Fauzi, A. Juniarti
Human resources are the main production factor for organizations to achieve planned goals. Job satisfaction is important because in an organization employees are most dominant as a determinant of organizational success, this is due to high satisfaction being able to create a pleasant atmosphere so that employees are encouraged to excel in their organization. This study aims to determine the effect of participatory emotional intelligence and procedural justice on employee job satisfaction. In this study apply descriptive and verification methods. The population is all employees with a sample of 60 people selected through saturated sampling. testing with validity test and reliability test. Researchers used multiple linear regression and hypothesis testing with partial tests. This study found that emotional intelligence can have a significant positive effect on job satisfaction, and participatory procedural justice has a significant positive effect on job satisfaction.
人力资源是组织实现计划目标的主要生产要素。工作满意度很重要,因为在一个组织中,员工是组织成功的决定性因素,这是由于高满意度能够创造一个愉快的氛围,从而鼓励员工在组织中脱颖而出。本研究旨在探讨参与性情商与程序公正对员工工作满意度的影响。本研究采用描述性和验证性方法。人口是通过饱和抽样选出的60人的所有雇员样本。测试采用效度测试和信度测试。研究人员采用多元线性回归和部分检验的假设检验。本研究发现情绪智力对工作满意度有显著的正向影响,参与式程序公正对工作满意度有显著的正向影响。
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引用次数: 0
DOES NOVELTY-SEEKING DRIVE PURCHASE DECISIONS? UNDERSTANDING CONSUMER DESIRES TO BUY COUNTERFEIT PRODUCTS 追求新奇是否会推动购买决策?了解消费者购买假冒产品的欲望
Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7472
A. Wijaya, Dorojatun Prihandono, B. Wiratama, F. F. M. Rawi
This study aims to analyze the effect of product knowledge and product appearance on counterfeit product purchasing decisions through novelty seeking. In the current era, consumers use many counterfeit products as an alternative to the original product. The research using quantitative study by testing 148 samples as users of counterfeit products. The results showed product knowledge and product appearance positively impact on purchasing decisions. In addition, the appearance that imitates the original product tends to be liked because of its innovation. Research also proves that novelty seeking strengthens the effect of product knowledge and product appearance on purchasing decisions. The determinants of counterfeit product purchase, including product knowledge and product appearance, have limited understanding. The research indicates that when consumers have adequate knowledge of the product, they have identical desire to buy counterfeit product as the original product because it has a novelty. Research limitation only focuses on fashion counterfeit product (clothes and shoes), further study should expand in another types of product to gain comprehensive understanding.
本研究旨在通过新颖性寻求来分析产品知识和产品外观对假冒产品购买决策的影响。在当前时代,消费者使用许多假冒产品作为原始产品的替代品。本研究采用定量研究方法,对148名假冒产品使用者进行了检测。结果表明,产品知识和产品外观对购买决策有正向影响。此外,模仿原产品的外观往往因其创新而受到喜爱。研究还证明,追求新颖性会增强产品知识和产品外观对购买决策的影响。对假冒产品购买的决定因素,包括产品知识和产品外观,了解有限。研究表明,当消费者对该产品有足够的了解时,他们购买假冒产品的欲望与购买原装产品的欲望相同,因为它具有新颖性。研究局限性仅限于时尚假冒产品(衣服和鞋子),进一步的研究应扩展到其他类型的产品中以获得全面的了解。
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引用次数: 0
RELATIONSHIP BETWEEN INTELLECTUAL INTELLIGENCE, ADVERSITY QUOTIENT AND EMPLOYEE PERFORMANCE MEDIATED BY RELIGIOUSITY 宗教性介导的智力、逆境商与员工绩效的关系
Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7176
Sofyan Bachmid, Harun Harun, Noval Noval
This article presents a novel approach to understanding the relationship between intellectual intelligence, Adversity Quotient, religiosity, and employee performance in Islamic banks. While previous research has focused on examining the individual impact of these variables on employee performance, this study explores the potential mediating effects of religiosity. The study was conducted on a sample of 141 employees at Islamic banks in Palu City, and the data were analyzed using PLS-SEM. The findings indicate that religiosity mediated the relationship between Adversity Quotient and employee performance, while the relationship between intellectual intelligence and employee performance was not mediated by religiosity. These unique findings highlight the importance for Islamic banks to provide worship facilities and hold Islamic studies to enhance employee religiosity, ultimately leading to improved performance. Overall, this study adds novelty to the literature by offering a fresh perspective on the dynamics of employee performance in the Islamic banking sector.
本文提出了一种新的方法来理解伊斯兰银行的智力、逆境商、宗教信仰和员工绩效之间的关系。虽然之前的研究侧重于考察这些变量对员工绩效的个人影响,但本研究探索了宗教信仰的潜在中介作用。这项研究以巴鲁市伊斯兰银行的141名员工为样本,并使用PLS-SEM对数据进行分析。研究结果表明,宗教性介导了逆境商与员工绩效的关系,而智力与员工绩效之间的关系不受宗教性的介导。这些独特的发现突显了伊斯兰银行提供礼拜设施和举办伊斯兰研究的重要性,以增强员工的宗教信仰,最终提高绩效。总的来说,这项研究为伊斯兰银行业员工绩效的动态提供了新的视角,为文献增添了新鲜感。
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引用次数: 0
INDIVIDUAL CHARACTERISTICS IN PATH-GOAL THEORY TO INCREASE PRODUCTIVITY 路径目标理论中的个体特征提高生产率
Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7446
Sutianingsih Sutianingsih, Rini Handayani
This research was motivated by the low productivity of small industries. The main objective of this study is to develop research concepts related to path-goal theory and empirical research models to fill research gaps on the effect of workability and work experience on productivity.This research is critical to achieving expected productivity through increased capabilities, work experience, and innovation. Respondents were small snack entrepreneurs, and data analysis with regression.The findings of this study are that work ability, work experience, and innovation significantly affect productivity. Innovation cannot strengthen the effect of workability on productivity, but it can enhance the influence of work experience on productivity.The novelty of this research is the development of path-goal theory, which that work ability and work experience can be used as dependent variables that can affect productivity.
这项研究的动机是小型工业的低生产率。本研究的主要目的是发展路径目标理论的相关研究概念和实证研究模型,以填补可操作性和工作经验对生产率影响的研究空白。这项研究对于通过增加能力、工作经验和创新来实现预期的生产力至关重要。受访者为小零食企业家,数据采用回归分析。本研究发现,工作能力、工作经验和创新对生产力有显著影响。创新不能增强可操作性对生产率的影响,但可以增强工作经验对生产率的影响。本研究的新颖之处在于路径目标理论的发展,该理论认为工作能力和工作经验可以作为影响生产力的因变量。
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引用次数: 0
HOW TO MAINTAIN GOING CONCERN AMONG MSME IN POST-PANDEMIC ERA 大流行后,中小微企业如何维持经营
Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.8778
Sasa S. Suratman, Budi Septiawan, I. Aisyah
After the Covid-19 pandemic is a phase where the business world is full of uncertainty, MSME are also affected by the going concern of their business. MSME need to make efforts to be able to maintain their business. This study is necessary, because it aims to find out what factors influence going concern in the MSME sector in the post-pandemic era. This research was conducted in Kadungora District, Garut Regency and the number of MSME involved in this study was 115. The research method was by survey and using the SmartPLS application as a tool for analyzing data. The results of the research show that e-commerce adoption had no impact on MSME’s going concern. Meanwhile, human capital and accounting information systems can influence going concern in MSME.
在新冠肺炎大流行是商业世界充满不确定性的阶段之后,中小微企业也受到其业务持续经营的影响。中小微企业需要努力维持其业务。这项研究是必要的,因为它旨在找出在后疫情时代影响中小微企业部门持续经营的因素。这项研究在加鲁特县卡顿戈拉区进行,参与这项研究的中小微企业数量为115人。研究方法是通过调查并使用SmartPLS应用程序作为分析数据的工具。研究结果表明,电子商务的采用对中小微企业的持续经营没有影响。同时,人力资本和会计信息系统也会影响中小微企业的持续经营。
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引用次数: 0
THE INFLUENCE OF RESOURCE EMPOWERMENT MANAGEMENT HUMAN TO EMPLOYEE PERFORMANCE AT BANDUNG REGENCY PUBLIC WORKS OFFICE 万隆市市政工程办公室人力资源授权管理对员工绩效的影响
Pub Date : 2023-08-10 DOI: 10.23969/jrbm.v16i2.8369
Deden Ramdan
This research is based on the existence of a problem of low employee performance in the Public Works Office of Bandung City. The purpose of this study is to find, develop and apply data and information about the influence of Human Resources Empowerment on Employee Performance in the Public Works Office of Bandung City. Researchers used a quantitative approach using associative research type. Data collection techniques using the method of observation, interviews and distributing questionnaires using saturated sampling techniques which were distributed to 31 respondents and literature studies. The results show that Empowerment of Human Resources had an effect on the performance of the employees of the Bandung Public Works Office, while 51.3% came from other variables. undefined. The results of interviews and observations show that there is an adequate influence between the empowerment of human resources on performance
本研究基于万隆市公共工程办公室员工绩效低下的问题。本研究的目的是寻找、开发和应用有关人力资源授权对万隆市公共工程办公室员工绩效影响的数据和信息。研究人员使用了关联研究类型的定量方法。数据收集技术采用观察、访谈和分发问卷的方法,采用饱和抽样技术,分发给31名受访者和文献研究。研究结果表明,人力资源授权对万隆公共工程办公室员工的绩效有影响,51.3%来自其他变量。未定义。访谈和观察的结果表明,赋予人力资源权力对业绩有充分的影响
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引用次数: 0
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Jurnal Riset Bisnis dan Manajemen
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