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THE EFFECT OF FINANCIAL RATIOS IN PREDICTING FINANCIAL DISTRESS IN MANUFACTURING COMPANIES 财务比率在预测制造企业财务困境中的作用
Pub Date : 2022-08-20 DOI: 10.23969/jrbm.v15i2.5838
Risa Arifiana, Sholikha Oktavi Khalifaturofi'ah
The purpose of this study is to analyze the effect of financial ratios in predicting financial distress in manufacturing companies. The sampling technique used in this study is purposive sampling. The research sample is 87 manufacturing companies listed on the Indonesia Stock Exchange (BEI) for the 2016-2020 period. The data analysis technique is logistic regression. The results show that profitability and activity ratio have a negative and significant effect on predicting financial distress. In addition, the liquidity and leverage ratio have no significant effect on predicting Financial Distress. The implication of this study is manufacturing companies have to increase profitability and activity in order to avoid financial distress.
本研究的目的是分析财务比率在预测制造业企业财务困境中的作用。本研究中使用的抽样技术是有目的的抽样。研究样本为2016-2020年期间在印度尼西亚证券交易所上市的87家制造业公司。数据分析技术是逻辑回归。结果表明,盈利能力和活动率对财务困境的预测具有负向显著影响。此外,流动性和杠杆率对预测财务困境没有显著影响。这项研究的含义是,制造业公司必须提高盈利能力和活动,以避免财务困境。
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引用次数: 2
SERVICE QUALITY AND ONLINE CUSTOMER RATING ON F&B PURCHASE DECISIONS 餐饮采购决策中的服务质量与在线客户评价
Pub Date : 2022-08-20 DOI: 10.23969/jrbm.v15i2.5844
A. Syarifuddin
This study aims to determine how the influence of service quality and online customer rating on food and beverage product purchasing decisions using the Grabfood application. This research data is sourced and collected from questionnaires distributed to respondents (consumers Grabfood application). The number of respondents in this study amounted to 100 respondents in Makassar. This type of research is a quantitative research. The research method uses multiple linear regression analysis using SPSS software to process the data. The results showed that Service Quality had a positive and significant effect on Purchase Decisions, Online Customer Rating had a positive and significant effect on Purchase Decisions, Service Quality and Online Customer Rating simultaneously had a positive and significant effect on Purchase Decisions.
本研究旨在使用Grabfood应用程序确定服务质量和在线客户评级对食品和饮料产品购买决策的影响。本研究数据来源于发放给受访者的问卷调查(消费者Grabfood申请)。在望加锡,这项研究中的受访者人数达到100人。这种类型的研究是定量研究。研究方法采用多元线性回归分析,利用SPSS软件对数据进行处理。结果表明,服务质量对采购决策具有正向显著影响,在线客户评分对采购决策有正向显著影响;服务质量和在线客户评分同时对采购决策产生正向显著影响。
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引用次数: 0
THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY IN PERSIB BANDUNG FOOTBALL CLUB 品牌形象和品牌信任对波斯班东足球俱乐部品牌忠诚度的影响
Pub Date : 2022-08-20 DOI: 10.23969/jrbm.v15i2.3984
Puspita Yustina Putri Balaw, Marcellia Susan
Indonesia has so many football clubs under PSSI, one of which is Persib Bandung from Bandung City. A top club that has many supporters in Indonesia. The good image attached to the club adds to the level of trust which will also affect loyalty to the club. This study was conducted to determine the effect of brand image and brand trust on brand loyalty, and whether brand trust is able to mediate. The method used is descriptive and causal method with a quantitative approach. The sample of this study amounted to 143 respondents, all of whom were members of the Viking Persib Club, with the technique used was non-probability sampling. Data was collected by distributing online questionnaires with google form, and the data analysus technique used was structural equation modeling (SEM). This study shows that brand image has a positive influence on brand loyalty and brand trust is able to mediate the effect of brand image on brand loyalty of Viking Persib Club at Persib Bandung.
印尼PSSI旗下有很多足球俱乐部,其中之一就是来自万隆市的Persib Bandung。一家在印尼拥有众多支持者的顶级俱乐部。俱乐部的良好形象增加了信任度,这也会影响对俱乐部的忠诚度。本研究旨在确定品牌形象和品牌信任对品牌忠诚度的影响,以及品牌信任是否能够起到中介作用。所使用的方法是描述性和因果性方法,并采用定量方法。这项研究的样本共有143名受访者,他们都是维京波斯俱乐部的成员,所使用的技术是非概率抽样。数据是通过谷歌表格分发在线问卷收集的,使用的数据分析技术是结构方程建模(SEM)。本研究表明,品牌形象对品牌忠诚度有正向影响,品牌信任能够中介品牌形象对万隆维京俱乐部品牌忠诚度的影响。
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引用次数: 0
THE INFLUENCE OF WORK ETHOS, WORK ENVIRONMENT AND WORK MOTIVATION ON THE PERFORMANCE 工作精神、工作环境和工作动机对绩效的影响
Pub Date : 2022-08-20 DOI: 10.23969/jrbm.v15i2.5875
Susi Listiani, Prihatin Lumbanraja, Pardamean Daulay
This study aims to examine how the influence of work ethic, work environment and work motivation on the performance of public high school education personnel in the city of Padangsidimpuan partially and simultaneously. This research was conducted using a quantitative approach with a survey method. From the results of the partial hypothesis test, it is stated that the work ethic variable has a positive and significant effect on the performance of educational staff, the work environment variable has a positive but not significant effect on educational staff, and work motivation has a positive and significant effect on the performance of educational staff. From the results of the simultaneous test, it is known that the variables of work ethic, work environment and work motivation have a positive and significant influence on the performance of educational staff.
本研究旨在考察职业道德、工作环境和工作动机对巴东四丁盘市公立高中教育人员绩效的影响。这项研究采用了定量方法和调查方法。部分假设检验结果表明,职业道德变量对教育人员绩效有正向显著影响,工作环境变量对教育员工绩效有正向但不显著的影响,工作动机对教育员工业绩有正向显著的影响。从同时测试的结果可以看出,职业道德、工作环境和工作动机等变量对教育工作者的绩效有积极而显著的影响。
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引用次数: 0
ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE NUMBER OF CUSTOMERS IN PERUMDA BPR BANK GRESIK 秘鲁BPR银行GRESIK增加客户数量的营销策略分析
Pub Date : 2022-08-20 DOI: 10.23969/jrbm.v15i2.5564
Isnainiah Rachmawati, W. Krisnawati
The objective of this research is to determine the application of marketing strategies in increasing the number of customers at PERUMDA BPR Bank Gresik. A qualitative descriptive method was implemented in this research, which is intended to collect facts and elaborate in a detailed and thorough manner according to the problem to be solved. SWOT analysis (Strengths, Weaknesses, Opportunities, dan Threats) was also employed in this research to find out the strategy conducted by PERUMDA BPR Bank Gresik in increasing the number of customers. The results show that company situation is in Quadrant I (+,+), Progressivity, PERUMDA BPR Bank Gresik carried out economic and trustworthy services to implement the company vision and mission. This position indicates that the company is in a strong position and is already on track. In the future, company still needs to make efforts to maintain this position.
本研究的目的是确定营销策略在增加PERUMDA BPR Bank Gresik客户数量方面的应用。本研究采用定性描述的方法,旨在收集事实,并根据需要解决的问题进行详细彻底的阐述。本研究还采用SWOT分析(优势、劣势、机会和威胁)来找出PERUMDA BPR Bank Gresik在增加客户数量方面所采取的策略。结果表明,公司的情况是在象限I(+,+),渐进性,PERUMDA BPR银行Gresik开展了经济和值得信赖的服务,以实现公司的愿景和使命。这个职位表明该公司处于强势地位,并且已经步入正轨。在未来,公司仍需要努力保持这一地位。
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引用次数: 0
THE INFLUENCE OF BRAND LOVE ON BRAND LOYALTY ON H&M GLOBAL FASHION BRANDS IN JAKARTA 品牌爱对品牌忠诚度的影响&对雅加达H&M全球时尚品牌的影响
Pub Date : 2022-08-20 DOI: 10.23969/jrbm.v15i2.5851
Febri Rakhmawati Arsj
This study was conducted to observe and test brand love against brand loyalty at the global fashion brand H & M in Jakarta. This research is descriptive quantitative research by distributing questionnaires through the google form platform which is distributed to 115 respondents who live in the city of Jakarta and have made purchases at least twice. The results of this study were analyzed through validity test, reliability test and T test using SPSS as an analytical tool. This study reveals that the brand love variable has a significant positive effect on brand loyalty as seen by the t-count value of 4.431 > 1.984 and a significant value of 0.000 < 0.05. The higher the brand love will be able to increase the intensity of consumers loyal to the brand. the contribution made, namely, H & M is expected to be able to maintain and strengthen brand love (love of brands). This will create intensity that consumers will make regular repeat purchases and will promote them to a wide audience.
本研究以雅加达全球时尚品牌h&m为研究对象,观察并检验品牌爱与品牌忠诚的关系。本研究是描述性定量研究,通过谷歌表单平台分发问卷,向居住在雅加达市并至少购物两次的115名受访者分发问卷。本研究结果采用SPSS作为分析工具,通过效度检验、信度检验和T检验进行分析。本研究发现,品牌喜爱变量对品牌忠诚度有显著的正向影响,t-count值为4.431 bb0 1.984,显著值为0.000 < 0.05。品牌喜爱度越高,消费者对品牌的忠诚程度就越高。所做的贡献,即期望h&m能够保持和加强brand love(爱品牌)。这将创造强度,使消费者经常重复购买,并将其推广给更广泛的受众。
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引用次数: 1
EFFECT INSTAGRAM ON PURCHASE INTENTION BY BRAND AWARENESS DURING PANDEMIC 流行病期间instagram通过品牌知名度对购买意愿的影响
Pub Date : 2022-08-20 DOI: 10.23969/jrbm.v15i2.5828
Wina Sugiani Sugana, T. Gunawan
The purpose of this study was to determine the role of brand awareness that mediates the effect of social media Instagram on purchase intention. This research is quantitative in nature using the SEM (Structural Equation Model) method to test the effect of these three variables. The research respondents were 111 people who were followers of the Coffee Toffee Cafe Bandung Instagram account. Data was collected by distributing questionnaires via google form using convenience sampling technique. The results of this study indicate that brand awareness mediates the effect of social media Instagram on purchase intention significantly and positively at Cafe Coffee Toffee Bandung. Based on the results of this study, it is recommended that the Bandung Coffee Toffee Cafe continues to maintain and improve social media Instagram because it can increase brand awareness and purchase intention from its consumers.
本研究的目的是确定品牌意识在社交媒体Instagram对购买意愿的影响中的中介作用。本研究采用结构方程模型(SEM)的方法来检验这三个变量的影响,本质上是定量的。调查对象是万隆太妃糖咖啡馆Instagram账户的111名粉丝。采用方便抽样法,采用谷歌表格发放调查问卷。本研究结果表明,品牌意识在万隆咖啡太妃糖店显著正向中介社交媒体Instagram对购买意愿的影响。基于本研究的结果,建议万隆咖啡太妃糖咖啡馆继续保持和改进社交媒体Instagram,因为它可以提高消费者的品牌知名度和购买意愿。
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引用次数: 0
MANAGEMENT FAMILY COMMUNICATION PATTERNS OF FEMALE TEACHERS AT STATE SECONDARY SCHOOL WEST JAVA 西爪哇国立中学女教师家庭沟通模式的管理
Pub Date : 2022-08-13 DOI: 10.23969/jrbm.v15i2.9973
Deden Ramdan
This study entitled “Family Communication Patterns Of Female Teachers At State Secondary School 15 Bandung City District West Java Province”. Female teachers who become informants are those whor are married and have children. The purpose of this study was to find out how or the pattern of communication carried out by a female teachers in childcare. And which family communication pattern will they use in parenting. The method used in this study is a qualitative research method with the theory of family communication pattern. With qualitative methods, researchers can obtain data using in-depth interview techniques so that the it is hoped that the data obtained will be able to complement and produce comprehensive qualitative descriptive data. The results obtained from this study are the communication patters that exist between female teachers and their families, where a pluralistic pattern is chosen from the four patterns contained in the concept of family communication, as a result of this entire research.
本研究题为“西爪哇省万隆市15区国立中学女教师的家庭沟通模式”。成为线人的女教师是那些已经结婚生子的妓女。本研究的目的是了解女教师在育儿过程中的沟通方式。以及他们在养育子女时会使用哪种家庭沟通模式。本研究所采用的方法是运用家庭沟通模式理论进行定性研究的方法。通过定性方法,研究人员可以使用深入访谈技术获得数据,从而希望所获得的数据能够补充和产生全面的定性描述性数据。本研究的结果是女教师与家庭之间存在的沟通模式,从家庭沟通概念中包含的四种模式中选择了一种多元化的沟通模式。
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引用次数: 0
PERSEPSI ATAS PENENTU KEPUTUSAN PEMBELIAN SEPEDA MEREK POLYGON PADA MASA PANDEMI 在大流行期间对购买多边形品牌决定的决定的看法
Pub Date : 2022-08-12 DOI: 10.21460/jrmb.2022.171.420
Lisbet Suryaningtyas, Purwani Retno Andalas
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kualitas produk dan citra merek terhadap keputusan pembelian sepeda polygon pada masa pandemi di Yogyakarta. Dalam penelitian ini variabel bebasnya adalah pengenalan harga, kualitas produk, dan citra merek, dan variabel terikatnya adalah keputusan pembelian. Populasi dalam penelitian ini adalah pengguna sepeda polygon di Yogyakarta, dalam masa pandemi. Metode pengumpulan data dilakukan dengan menyebarkan kuisioner kepada konsumen yang membeli sepeda poligon pada masa pandemi di Kota Yogyakarta, dengan jumlah sampel dalam penelitian ini adalah 100 responden. Sebagai metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Berdasarkan analisis data dapat disimpulkan bahwa persepsi harga, kualitas produk, dan brand image berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci: Persepsi Harga, Kualitas Produk, Brand Image, dan Keputusan Pembelian. ABSTRACT This study aims to determine the effect of price perception, product quality and brand image on purchasing decisions on polygon bicycles during the pandemic in Yogyakarta. In this study, the independent variables are price recognition, product quality, and brand image, and the dependent variable is purchasing decisions. The population in this study were polygon bicycle users in Yogyakarta, during the pandemic. The data collection method was carried out by distributing questionnaires to consumers who bought polygon bicycles during the pandemic in the city of Yogyakarta, with the number of samples in this study was 100 respondents. The data analysis method used in this research is multiple linear regression analysis. Based on data analysis, it can be concluded that price perception, product quality, and brand image have a significant effect on purchasing decisions. Keywords: Price Perception, Product Quality, Brand Image, and Purchase Decision
本研究旨在探讨在日惹大流行期间购买多边形自行车的价格感知、产品质量和品牌形象的影响。在这项研究中,自由变量是价格识别、产品质量和品牌形象,其附加变量是购买决定。这项研究中的人口是大流行时期日惹多边形自行车的使用者。收集数据的方法是在日惹大流行期间向购买多边形自行车的消费者发放问卷,这项研究的样本总数为100名受访者。本研究采用的数据分析方法是多元线性回归分析。根据数据分析,可以得出结论,价格感知、产品质量和品牌形象对购买决策有着重要影响。关键词:价格感知、产品质量、品牌形象和购买决策。这项研究旨在确定价格感知效果、产品质量和品牌形象在日经恐慌期间对多边形自行车的决定。在这项研究中,独立变量是价格、产品质量和品牌形象,而变化的剥夺是追求决定。这次研究的人口是大灾难期间日惹的多边形自行车。研究结果显示,在日惹的大流行期间,顾客在大地震中感染了多边形自行车,而这项研究的样本数量为100人。这项研究使用的数据分析方法是多线性回归分析。基于数据分析,可以得出价格可接受、产品质量和品牌形象对追求决策有重大影响的结论。价格感知,产品质量,品牌形象和购买决策
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引用次数: 0
PENGARUH PERTUMBUHAN PENJUALAN, UKURAN PERUSAHAAN, DAN KEPEMILIKAN MANAJERIAL TERHADAP AGRESIVITAS PAJA 销售增长、公司规模和管理所有权对PAJA侵略性的影响
Pub Date : 2022-08-12 DOI: 10.21460/jrmb.2022.171.421
Maria Maristella Meolin Sinus, X. Prasasyaningsih
ABSTRAK Penelitian ini bertujuan untuk menguji secara empiris pengaruh Pertumbuhan Penjualan, Ukuran Perusahaan, dan Kepemilikan Manajerial terhadap Agresivitas Pajak. Populasi dalam penelitian ini adalah seluruh perusahaan LQ 45 yang terdaftar di Bursa Efek Indonesia tahun 2016-2020. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling sehingga diperoleh 60 sampel. Hasil penelitian ini menunjukkan bahwa kepemilikan manajerial tidak berpengaruh terhadap agresivitas pajak, ukuran perusahaan tidak berpengaruh terhadap agresivitas pajak, sedangkan kepemilikan manajerial tidak berpengaruh terhadap agresivitas pajak. Kata Kunci: Pertumbuhan Penjualan, Ukuran Perusahaan, dan Kepemilikan Manajerial, dan Agresivitas Pajak ABSTRACTThis study aims to determine empirically the effect of Sales Growth, Firm Size, and Managerial Ownership on Tax Aggressiveness. The population in this study were all LQ 45 companies listed on the Indonesia Stock Exchange in 2016-2020. Sampling in this study was purposive sampling method so that 60 samples were obtained. The results of this study indicate that managerial ownership has no effect on tax aggressiveness, firm size has no effect on tax aggressiveness, while managerial ownership has no effect on tax aggressiveness. Keywords: Sales Growth, Company Size, Managerial Ownership, Tax Aggressiveness
本研究旨在通过经验检验销售增长、企业规模和管理所有权对税收积极性的影响。这项研究的人口是2016年至2020年在印尼证券交易所注册的全部LQ 45公司。本研究采用采样方法进行采样,获得60个样本。研究结果表明,管理所有权不影响税收积极性,企业规模不影响税收积极性,而管理所有权不影响税收积极性。关键字:销售增长、公司规模和管理所有权,以及对销售规模、Firm大小和管理能力进行实地评估的税收优惠。这项研究的人口在2008年至2020年期间都是对印尼股票交易所的LQ 45导股权。这项研究的样本是有目的的方法样本,所以有60个样本被篡改。这种管理权力的研究的结果没有对tax aggressiess起作用,第一阶段没有对tax aggressiess起作用,而管理ownership没有对tax aggressiess起作用。销售增长,公司规模,管理权力,礼貌
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引用次数: 0
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