Background
In 2022, legislation in England restricted products high in fat, sugar, or salt (HFSS) in prominent store locations. This study explores retail sector (including enforcement of legislation in retail) responses to the legislation’s implementation.
Methods
Four major UK retailers – ASDA, Morrisons, Sainsbury’s and Tesco − completed business-level online surveys. Interviews were conducted with representatives from three retailers (n = 13; Asda, Morrisons, Sainsbury’s), the British Retail Consortium (n = 1), and primary authority enforcement (n = 1) (N = 15). Data were collected between July and November 2024. Findings informed co-production workshops (n = 3) to develop policy recommendations.
Results
Stakeholders supported legislation aims but voiced concerns about complexities with interpretation and implementation, limited communication with government, access to product nutrition data, and delays to guidance. Retailers utilised various HFSS product promotional strategies while achieving compliance. Retailers reported very limited enforcement. These findings were synthesised and facilitated the development of seven policy recommendations through co-production workshops between academics and the Institute of Grocery distribution.
Conclusion
HFSS legislation represents a landmark shift in regulation of the retail food environment, but clearer, timely guidance, data provision, and transparent co-production with actors cognisant of the food sector is needed to ensure legislation can be effectively implemented, enforced and evaluated.
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