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AN EMPIRICAL ANALYSIS OF FACTORS INFLUENCING PERFORMANCE OF SHARIAH MUTUAL FUNDS IN INDONESIA 印尼伊斯兰教共同基金业绩影响因素实证分析
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.11
A. D. Marsono, U. Salim, K. Ratnawati, S. Aisjah
This paper aims to identify the factors that affect the performance of shariah mutual funds. This study uses SEM to test the factors that hypothetically influence mutual fund performance, namely mutual fund manager skills, characteristics, and analyst coverage. This study uses a sample of 45 mutual funds registered with the OJK [financial services authority] for at least three years: equity funds, fixed-income funds, and mixed funds. The results indicate that fund manager skills negatively influence mutual fund performance but not significantly. In addition, the characteristics positively affect the mutual fund performance but are insignificant. Last, analyst coverage is positively influencing the mutual fund performance significantly. The results provide information that would benefit the investors in predicting the performance of shariah mutual funds and the fund managers to improve the performance of their managed funds. Further research will ascertain the inability of market-timing skills and asset allocation strategies to improve mutual fund performance.
本文旨在确定影响伊斯兰教法共同基金业绩的因素。本研究使用SEM来测试假设影响共同基金业绩的因素,即共同基金经理技能、特征和分析师覆盖率。这项研究使用了在OJK(金融服务管理局)注册至少三年的45只共同基金的样本:股票基金、固定收益基金和混合基金。研究结果表明,基金经理技能对共同基金业绩有负面影响,但并不显著。此外,这些特征对共同基金业绩有积极影响,但并不显著。最后,分析师覆盖率对共同基金业绩有显著的正向影响。研究结果提供的信息将有利于投资者预测伊斯兰教法共同基金的业绩,也有利于基金经理提高其管理基金的业绩。进一步的研究将确定市场时机技能和资产配置策略是否无法改善共同基金的业绩。
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引用次数: 0
THE EFFECT OF CHARACTERISTICS OF MANAGEMENT ACCOUNTING SYSTEM INFORMATION (BROADSCOPE, TIMELINESS, AGGREGATION, AND INTEGRATION) AND DECENTRALIZATION OF MANAGERIAL PERFORMANCE 管理会计系统信息特征(广泛性、及时性、聚集性、集成性)与管理绩效分散性的影响
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.12
Intan Purnama Sari, Melody Noviana
This study tested the hypothesis developed by Chenhall and Morris (1986) and aims to examine the effect of management information system characteristics of management accounting and decentralization on managerial performance. This study uses contingency theory as a grand theory because the theory of the contingency approach is based on the premise that no management accounting system is always appropriate for all types of companies. This study was analyzed using multiple linear regression analysis. This study used a survey method using a questionnaire with 41 respondents consisting of 5 area managers and 36 supervisors at one pharmaceutical company in Bali province. The results showed that the characteristics of management accounting system information in broadscope, timeliness, aggregation, and integration did not affect managerial performance. It is because managers and supervisors do not fully use the information of the existing management accounting system, so the information management accounting system does not contribute to decision-making that will impact managerial performance. The results of this study are not in line with previous research, but this research supports the contingency theory approach. The decentralization variable has a significant effect on managerial performance. These results support previous research showing that delegating authority from officials to lower-level officials can assist management in making decisions better to improve managerial performance.
本研究检验了Chenhall和Morris(1986)提出的假设,旨在检验管理会计的管理信息系统特征和分权对管理绩效的影响。本研究使用权变理论作为一个宏大的理论,因为权变方法的理论是基于一个前提,即没有一种管理会计制度总是适用于所有类型的公司。本研究采用多元线性回归分析。本研究采用问卷调查法,对巴厘岛一家制药公司的5名区域经理和36名主管共41人进行调查。结果表明,管理会计系统信息的广泛性、及时性、聚集性、集成性等特征对管理绩效没有影响。这是因为管理者和监督者没有充分利用现有管理会计系统的信息,所以信息管理会计系统不有助于影响管理绩效的决策。本研究的结果与以往的研究并不一致,但本研究支持权变理论的方法。分权变量对管理绩效有显著影响。这些结果支持了先前的研究,表明将权力从官员下放给下级官员可以帮助管理层更好地做出决策,从而提高管理绩效。
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引用次数: 0
CORPORATE SOCIAL RESPONSIBILITY, ECONOMIC VALUE ADDED, ENTERPRISE RISK MANAGEMENT, AND FINANCIAL PERFORMANCE: INTELLECTUAL CAPITAL MODERATION 企业社会责任、经济附加值、企业风险管理和财务绩效:智力资本调节
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.10
Enni Savitri
Financial performance is required to evaluate possible economic resource changes and forecast the existing resources’ production potential. This study examines how intellectual capital acts as a buffer between the effects of corporate social responsibility, economic value-added, and pricing risk management on financial performance. The 52 manufacturing enterprises that were listed on the Indonesia Stock Exchange between 2016 and 2020 made up the study’s population. Purposive sampling was utilized during sampling. Manufacturing businesses in the consumer goods sector that consistently disclose an exhaustive annual report meet the sample criteria. Based on these standards, 39 businesses were selected for the sample. The method of data processing employs moderate regression analysis (MRA). The findings demonstrated that enterprise risk management, economic value-added, and corporate social responsibility impacted financial performance. The impact of corporate social responsibility on financial performance is strengthened by intellectual capital. The influence of economic value addition and the impact of enterprise risk management on financial performance is strengthened by intellectual capital. The innovative aspect of this study is the non-monetary IC index, which measures intellectual capital.
需要财务绩效来评价可能的经济资源变化和预测现有资源的生产潜力。本研究探讨了智力资本如何在企业社会责任、经济增值和定价风险管理对财务绩效的影响之间起到缓冲作用。2016年至2020年期间在印尼证券交易所上市的52家制造企业构成了该研究的人口。抽样时采用目的性抽样。消费品行业的制造企业如果持续披露详尽的年度报告,就符合样本标准。根据这些标准,选取了39家企业作为样本。数据处理方法采用适度回归分析(MRA)。研究结果表明,企业风险管理、经济增值和企业社会责任对财务绩效有影响。智力资本强化了企业社会责任对财务绩效的影响。智力资本强化了经济增值和企业风险管理对财务绩效的影响。这项研究的创新之处在于非货币性的智力资本指数,它衡量的是智力资本。
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引用次数: 1
PARENTS’ DECISIONS IN CHOOSING K-12 EDUCATION DURING THE COVID-19 PANDEMIC: AN EXPLORATORY FACTOR ANALYSIS COVID-19大流行期间家长选择k-12教育的决定:探索性因素分析
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.04
Eric Harianto, D. Tambunan, L. Dewi, Yuwono Marta Dinata, M. Okuwhere
The Covid-19 pandemic has had a major impact on K-12 schools. Therefore it is very important to examine the factors that shape parents’ decisions in choosing K-12 education for their children so that schools can meet parents’ expectations. As a result, student enrolment in K-12 schools can be increased. This study aims to determine the factors that shape parents’ decisions in choosing kindergarten, elementary, junior high, and high school (K-12) education levels for their children in the new normal era. The object of research is the Citra Blessing School in Surabaya. The method used is a quantitative research method. Data collection in this study using questionnaire research. The population is 1,142 parents from K-12. Sampling using a random sampling technique. 797 parents were used as the sample. The analytical method used is exploratory factor analysis (EFA) with the help of the SPSS application. As a result, there is 1 factor that is not appropriate from the 27 initial factors, so 26 factors are used as a factor for parents’ decision-making in choosing K-12 education. These 26 factors form 4 new factors, namely 1. Service and Ambience Excellence; 2. Student Competence; 3. Learning Management System, and 4. School Reputation. This finding becomes a reference for improving the performance of K-12 in Surabaya. In particular, so that the quality of education, the quality of alumni, student admissions, and student enrolment can be improved. It is in order to maintain the continuity of schools, especially K12 schools in the New Normal period. It is a reference for K-12 students to use flip classrooms or blended learning as learning methods during the teaching and learning process. In addition, it motivates K-12 to take part in competitions, thereby increasing the school’s academic achievement.
新冠肺炎大流行对K-12学校产生了重大影响。因此,研究影响家长为孩子选择K-12教育的因素是非常重要的,这样学校才能满足家长的期望。因此,K-12学校的学生入学率可以提高。本研究旨在探讨新常态下,影响家长为子女选择幼儿园、小学、初中、高中(K-12)教育水平的因素。研究对象是泗水的香橼加持学校。所采用的方法是定量研究方法。本研究数据收集采用问卷调查法。这里有1142对从幼儿园到12年级的父母。使用随机抽样技术进行抽样。以797名家长为样本。使用的分析方法是探索性因素分析(EFA),并借助SPSS应用程序。因此,在27个初始因素中,有1个因素是不合适的,所以我们用26个因素作为家长选择K-12教育的决策因素。这26个因素形成了4个新的因素,即1。服务和氛围卓越;2. 学生的能力;3.3 .学习管理系统;学校的声誉。这一发现为提高泗水市K-12教育水平提供了参考。特别是,这样才能提高教育质量、校友质量、学生录取质量和学生入学率。这是为了保持学校,特别是K12学校在新常态时期的连续性。为K-12学生在教学过程中使用翻转课堂或混合式学习作为学习方法提供参考。此外,它激励K-12参加比赛,从而提高学校的学术成就。
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引用次数: 0
THE INFLUENCE OF GRIT TOWARDS WORK ENGAGEMENT AND THE MODERATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT 毅力对工作投入的影响及感知组织支持的调节作用
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.17
Andina Yudiarti, M. P. Putranta
Grit has been found before as a non-cognitive predictor beyond talent and intelligence, which drives a person to exert the best potential. This study investigates the influence of grit on work engagement, which contains perseverance of effort and consistency of interest. It also investigated the role of perceived organizational support in moderating this influence. The research analysis unit comprised 252 health workers and Medical Laboratory Technicians, with a minimum working period of three years, who were active as employees working in medical laboratories in various institutions, the Special Region of Yogyakarta and Central Java. Data is processed using SEM-PLS with SmartPLS 3.2 software. The study’s results revealed a positive influence on the perseverance of efforts, the consistency of interest, and perceived organizational support on work engagement. In its role as moderating, perceived organizational support is found to weaken the influence of perseverance of effort on work engagement and strengthen the influence of consistency of interest on work engagement. These findings are expected to provide direction for organizations to increase support for employee self-development.
之前已经发现,毅力是一种超越天赋和智力的非认知预测因素,它驱使一个人发挥最大的潜力。本研究探讨坚毅对工作投入的影响,坚毅包括努力的毅力和兴趣的一致性。它还调查了感知组织支持在调节这种影响中的作用。研究分析单位由252名卫生工作者和医疗实验室技术人员组成,工作年限至少为三年,他们作为雇员活跃在日惹特区和中爪哇各机构的医疗实验室。数据处理使用SEM-PLS与SmartPLS 3.2软件。研究结果显示,努力的毅力、兴趣的一致性和感知到的组织支持对工作投入有积极的影响。研究发现,组织支持感对工作投入的调节作用减弱了努力毅力对工作投入的影响,增强了兴趣一致性对工作投入的影响。这些发现有望为组织增加对员工自我发展的支持提供方向。
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引用次数: 0
THE ROLE OF RELIGIOSITY IN THE CONTEXT OF THE ANXIETY TOWARD PANIC BUYING AND COMPULSIVE BUYING IN THE COVID-19 PANDEMIC 宗教信仰在COVID-19大流行中对恐慌性购买和强迫性购买的焦虑背景下的作用
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.19
Hermin Istiasih, Faisol Faisol
This study explores consumer Panic Buying (PB) and Compulsive Buying (CB) due to consumer anxiety during the COVID-19 pandemic. The role of the religious moderator was also tested to influence consumer attitudes and behavior towards PB and CB to carry out responsible consumption. To empirically test consumer shopping behavior to- wards groceries during the COVID-19 pandemic in East Java, Indonesia. Using the conve- nience sampling approach, data were gathered from young and adult customers in East Java, Indonesia. Through an online survey, 334 customer answers were obtained. The hypotheses were tested using SEM-PLS, which could analyze variables’ effect and role in the complex model. The results indicate that anxiety significantly affects panic buying and compulsive buying. Then panic buying has a significant effect on compulsive buying. Further, the results show that anxiety indirectly influences panic buying and compulsive buying. Likewise, religiosity can suppress consumer anxiety when they want to make panic buying and also compulsive buying. This study further contributes as a pilot study on the role of religion in consumer behavior research in a pandemic context, where consumer religiosity can significantly suppress their anxiety in terms of their panic buying and compulsive buying. This study has special implications for retail stores and government agencies for planning retail and social policies that are positive for consumer behavior during a pandemic.
本研究探讨了新冠肺炎大流行期间消费者因焦虑而产生的恐慌性购买(PB)和强迫性购买(CB)。还测试了宗教调节者的作用,以影响消费者对PB和CB的态度和行为,从而进行负责任的消费。在新冠肺炎大流行期间,对印度尼西亚东爪哇省消费者购买食品杂货的行为进行实证检验。使用方便的抽样方法,从印度尼西亚东爪哇的年轻和成年客户那里收集数据。通过在线调查,共获得334个客户回答。使用SEM-PLS对假设进行了检验,该系统可以分析变量在复杂模型中的影响和作用。结果表明,焦虑对恐慌性购买和强迫性购买有显著影响。恐慌性购买对强迫性购买有显著影响。此外,研究结果表明,焦虑会间接影响恐慌性购买和强迫性购买。同样,当消费者想要恐慌性购买和强迫性购买时,宗教信仰可以抑制他们的焦虑。这项研究进一步作为一项关于宗教在疫情背景下消费者行为研究中作用的试点研究做出了贡献,消费者的宗教信仰可以显著抑制他们在恐慌性购买和强迫性购买方面的焦虑。这项研究对零售店和政府机构规划在疫情期间对消费者行为有利的零售和社会政策具有特殊意义。
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引用次数: 0
DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE? 中小企业的设计思维过程,在应对新冠肺炎市场动荡中是否依然强大?
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.03
T. C. Efrata, W. E. Radianto, Faiza Husnayeni Nahar
Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm’s new product and performance are impacted by the design thinking process. The study was carried out at the height of Covid-19’s market dominance. Data was gathered using an online survey of 187 SMEs from diverse industries located throughout Indonesia. Purposeful sampling is conducted to find the chosen companies, particularly those that have altered their business model or added new products. The data is then analysed and modelled using SEM-PLS to determine how the concepts connect. This study discovered that SMEs can still use the design thinking method to assist them in coping with the effects of the pandemic. It has also been demonstrated that market volatility makes the design thinking method less effective. The study highlights the significance of a firm’s absorptive capacity for fostering the design-thinking process. The results of this study demonstrate how design thinking helps a business succeed during a period of significant changes in customer behaviour, bridging a knowledge gap. The study’s conclusions might help SMEs modify their business practices during and after the pandemic.
在疫情期间利用设计思维方法进行中小企业新产品开发的研究很少受到学术界的关注。本研究旨在探讨设计思维过程如何影响企业的新产品和绩效。这项研究是在Covid-19占据市场主导地位的高峰期进行的。数据是通过对印度尼西亚各地不同行业的187家中小企业进行在线调查收集的。有目的的抽样是为了找到被选中的公司,特别是那些改变了商业模式或增加了新产品的公司。然后使用SEM-PLS对数据进行分析和建模,以确定概念如何连接。本研究发现,中小企业仍然可以使用设计思维方法来帮助他们应对大流行的影响。研究还表明,市场波动会降低设计思维方法的有效性。该研究强调了企业吸收能力对促进设计思维过程的重要性。本研究的结果表明,设计思维如何帮助企业在客户行为发生重大变化的时期取得成功,弥合知识差距。该研究的结论可能有助于中小企业在大流行期间和之后调整其商业做法。
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引用次数: 3
INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA 在印尼最大的电子商务中,直接或通过消费者满意度和品牌资产影响社交媒体营销活动,以对抗品牌忠诚度
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.09
Mardiana Daya, Yolanda Masnita Siagian, K. Kurniawati
Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media marketing is considered to be able to increase brand loyalty which has an impact on customers who will consistently use the product repeatedly, will inform, and even recommend the product to others. This study analyzes the influence of Social Media Marketing on Brand Loyalty directly and its effect through the mediation of consumer satisfaction & Brand equity on Brand Loyalty. The sample was taken from 195 followers of the Instagram account of the largest e-commerce platform in Indonesia, including Tokopedia, Shopee, Lazada, Bukalapak, OLX, and others. The research uses quantitative methods with an explanatory research approach, while hypothesis testing is carried out with SEM (Structural Equation Model) analysts. The research shows that social media marketing has a direct and significant effect on brand equity and consumer satisfaction, but social media marketing has no effect on brand loyalty. Brand equity has a direct and significant effect on brand loyalty, but consumer satisfaction has no effect on brand loyalty. From this research, it was found that it is so important to optimize the use of social media marketing to reach a wider scope. Attractive social media marketing can influence consumer perceptions to form a good impression of a brand. Previous research stated that an increase in social media activity and brand equity affects consumers’ desire to buy products, an increase in brand equity will also impact high brand loyalty. However, it needs to be re-examined to find out the addition of the right variable as mediation to see the influence between customer satisfaction on brand loyalty and social media marketing on brand loyalty.
社会化媒体营销是通过社会化媒体进行销售传播的所有战略形式。社交媒体营销被认为比传统的营销传播(如印刷或电子媒体)更有效,因此社交媒体营销被认为能够提高品牌忠诚度,这对客户有影响,他们会持续重复使用产品,会告知,甚至推荐产品给其他人。本研究分析了社会化媒体营销对品牌忠诚的直接影响,并通过消费者满意度和品牌资产对品牌忠诚的中介作用来分析其效应。样本来自印度尼西亚最大的电子商务平台Instagram账户的195名粉丝,包括Tokopedia、Shopee、Lazada、Bukalapak、OLX等。本研究采用定量方法和解释研究方法,并采用结构方程模型(SEM)分析方法进行假设检验。研究表明,社会化媒体营销对品牌资产和消费者满意度有直接且显著的影响,而社会化媒体营销对品牌忠诚度没有影响。品牌资产对品牌忠诚有直接且显著的影响,而消费者满意对品牌忠诚没有影响。从这项研究中,我们发现优化使用社交媒体营销以达到更广泛的范围是非常重要的。有吸引力的社交媒体营销可以影响消费者的观念,形成对品牌的良好印象。之前的研究表明,社交媒体活动和品牌资产的增加会影响消费者购买产品的欲望,品牌资产的增加也会影响高品牌忠诚度。但是,需要重新检验,找出添加正确的变量作为中介,才能看到顾客满意度对品牌忠诚的影响,以及社交媒体营销对品牌忠诚的影响。
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引用次数: 4
DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE? 印尼电信移动服务互联网一代客户忠诚度的决定因素:客户满意度是否起中介作用?
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.07
Syahmardi Yacob, Johannes Edward
The study investigates the iGen customer loyalty model that is affected by service quality, culture, loyalty program, and trust through customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The needed data were collected from 663 samples using an online survey, and Structural Equation Model with Smart Partial Least Square was applied to test the model and hypotheses. The research found that service quality, culture, loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on customer loyalty than service quality and culture variables. Customer satisfaction is a mediator between service quality, loyalty programs, customer trust, and customer loyalty. The results have some critical academic and professional implications for determining the model of consumer loyalty and the uniqueness of internet generation (iGen) in mobile communication services. The study can be used as a role model in formulating a marketing strategy management with a competitive advantage in mobile communication services in Indonesia.
本研究调查了iGen客户忠诚度模型,该模型受服务质量、文化、忠诚度计划和通过客户满意度获得的信任的影响。根据概念模型,提出了一套包容性的假设。使用在线调查从663个样本中收集所需的数据,并应用具有智能偏最小二乘的结构方程模型来检验模型和假设。研究发现,服务质量、文化、忠诚度计划和信任相结合可以预测客户忠诚度。信任和忠诚度计划对客户忠诚度的影响比服务质量和文化变量更大。客户满意度是服务质量、忠诚度计划、客户信任和客户忠诚度之间的中介。研究结果对确定消费者忠诚度模型和移动通信服务中互联网世代的独特性具有重要的学术和专业意义。该研究可作为制定具有竞争优势的印尼移动通信服务营销战略管理的榜样。
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引用次数: 0
PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION 个人销售和数字营销是通过移动银行应用程序使用中的感知价值实现客户满意度最大化的关键因素
Pub Date : 2022-12-01 DOI: 10.21776/ub.jam.2022.020.04.05
Abimanyu Tuwuh Sembhodo, Adya Hermawati, Endang Fatmawati, I. Junaedi, Shujahat Ali
The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.
移动银行应用程序的使用支持了BPR Lembah Artha的客户满意度水平。手机银行使用的增长表明了客户满意度和数字营销的成功。本研究旨在发现个人销售与数字营销之间的关系可以增加感知价值、个人销售关系、数字营销以及银行应用用户的感知价值。感知价值可以中介个人销售对顾客满意度的影响,感知价值可以中介数字营销对满意顾客的影响。定量方法是一种研究方法。采用问卷调查的方式收集数据。对收集的数据进行分析,确定变量之间的影响,分析方法为偏最小二乘法(PLS)。这项研究在BPR Lembah Artha进行。研究对象是使用移动银行应用程序的BPR Lembah Artha客户。本研究的目的是回顾个人销售和数字营销通过中介价值感知对顾客满意度的影响。抽样技术是有目的的抽样。结果表明:人员销售和数字营销对感知价值有影响;个人销售、数字营销和感知价值影响满意度。感知价值可以中介个人销售对客户满意度/移动银行应用用户的影响。感知价值可以中介数字营销对客户满意度/移动银行应用用户的影响。更好的个人销售和数字营销可以提高客户对价值的认知。良好的价值感知通过顾客满意度来表示,并支持个人销售。
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引用次数: 0
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