Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.11
A. D. Marsono, U. Salim, K. Ratnawati, S. Aisjah
This paper aims to identify the factors that affect the performance of shariah mutual funds. This study uses SEM to test the factors that hypothetically influence mutual fund performance, namely mutual fund manager skills, characteristics, and analyst coverage. This study uses a sample of 45 mutual funds registered with the OJK [financial services authority] for at least three years: equity funds, fixed-income funds, and mixed funds. The results indicate that fund manager skills negatively influence mutual fund performance but not significantly. In addition, the characteristics positively affect the mutual fund performance but are insignificant. Last, analyst coverage is positively influencing the mutual fund performance significantly. The results provide information that would benefit the investors in predicting the performance of shariah mutual funds and the fund managers to improve the performance of their managed funds. Further research will ascertain the inability of market-timing skills and asset allocation strategies to improve mutual fund performance.
{"title":"AN EMPIRICAL ANALYSIS OF FACTORS INFLUENCING PERFORMANCE OF SHARIAH MUTUAL FUNDS IN INDONESIA","authors":"A. D. Marsono, U. Salim, K. Ratnawati, S. Aisjah","doi":"10.21776/ub.jam.2022.020.04.11","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.11","url":null,"abstract":"This paper aims to identify the factors that affect the performance of shariah mutual funds. This study uses SEM to test the factors that hypothetically influence mutual fund performance, namely mutual fund manager skills, characteristics, and analyst coverage. This study uses a sample of 45 mutual funds registered with the OJK [financial services authority] for at least three years: equity funds, fixed-income funds, and mixed funds. The results indicate that fund manager skills negatively influence mutual fund performance but not significantly. In addition, the characteristics positively affect the mutual fund performance but are insignificant. Last, analyst coverage is positively influencing the mutual fund performance significantly. The results provide information that would benefit the investors in predicting the performance of shariah mutual funds and the fund managers to improve the performance of their managed funds. Further research will ascertain the inability of market-timing skills and asset allocation strategies to improve mutual fund performance.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45365919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.12
Intan Purnama Sari, Melody Noviana
This study tested the hypothesis developed by Chenhall and Morris (1986) and aims to examine the effect of management information system characteristics of management accounting and decentralization on managerial performance. This study uses contingency theory as a grand theory because the theory of the contingency approach is based on the premise that no management accounting system is always appropriate for all types of companies. This study was analyzed using multiple linear regression analysis. This study used a survey method using a questionnaire with 41 respondents consisting of 5 area managers and 36 supervisors at one pharmaceutical company in Bali province. The results showed that the characteristics of management accounting system information in broadscope, timeliness, aggregation, and integration did not affect managerial performance. It is because managers and supervisors do not fully use the information of the existing management accounting system, so the information management accounting system does not contribute to decision-making that will impact managerial performance. The results of this study are not in line with previous research, but this research supports the contingency theory approach. The decentralization variable has a significant effect on managerial performance. These results support previous research showing that delegating authority from officials to lower-level officials can assist management in making decisions better to improve managerial performance.
{"title":"THE EFFECT OF CHARACTERISTICS OF MANAGEMENT ACCOUNTING SYSTEM INFORMATION (BROADSCOPE, TIMELINESS, AGGREGATION, AND INTEGRATION) AND DECENTRALIZATION OF MANAGERIAL PERFORMANCE","authors":"Intan Purnama Sari, Melody Noviana","doi":"10.21776/ub.jam.2022.020.04.12","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.12","url":null,"abstract":"This study tested the hypothesis developed by Chenhall and Morris (1986) and aims to examine the effect of management information system characteristics of management accounting and decentralization on managerial performance. This study uses contingency theory as a grand theory because the theory of the contingency approach is based on the premise that no management accounting system is always appropriate for all types of companies. This study was analyzed using multiple linear regression analysis. This study used a survey method using a questionnaire with 41 respondents consisting of 5 area managers and 36 supervisors at one pharmaceutical company in Bali province. The results showed that the characteristics of management accounting system information in broadscope, timeliness, aggregation, and integration did not affect managerial performance. It is because managers and supervisors do not fully use the information of the existing management accounting system, so the information management accounting system does not contribute to decision-making that will impact managerial performance. The results of this study are not in line with previous research, but this research supports the contingency theory approach. The decentralization variable has a significant effect on managerial performance. These results support previous research showing that delegating authority from officials to lower-level officials can assist management in making decisions better to improve managerial performance.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42304359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.10
Enni Savitri
Financial performance is required to evaluate possible economic resource changes and forecast the existing resources’ production potential. This study examines how intellectual capital acts as a buffer between the effects of corporate social responsibility, economic value-added, and pricing risk management on financial performance. The 52 manufacturing enterprises that were listed on the Indonesia Stock Exchange between 2016 and 2020 made up the study’s population. Purposive sampling was utilized during sampling. Manufacturing businesses in the consumer goods sector that consistently disclose an exhaustive annual report meet the sample criteria. Based on these standards, 39 businesses were selected for the sample. The method of data processing employs moderate regression analysis (MRA). The findings demonstrated that enterprise risk management, economic value-added, and corporate social responsibility impacted financial performance. The impact of corporate social responsibility on financial performance is strengthened by intellectual capital. The influence of economic value addition and the impact of enterprise risk management on financial performance is strengthened by intellectual capital. The innovative aspect of this study is the non-monetary IC index, which measures intellectual capital.
{"title":"CORPORATE SOCIAL RESPONSIBILITY, ECONOMIC VALUE ADDED, ENTERPRISE RISK MANAGEMENT, AND FINANCIAL PERFORMANCE: INTELLECTUAL CAPITAL MODERATION","authors":"Enni Savitri","doi":"10.21776/ub.jam.2022.020.04.10","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.10","url":null,"abstract":"Financial performance is required to evaluate possible economic resource changes and forecast the existing resources’ production potential. This study examines how intellectual capital acts as a buffer between the effects of corporate social responsibility, economic value-added, and pricing risk management on financial performance. The 52 manufacturing enterprises that were listed on the Indonesia Stock Exchange between 2016 and 2020 made up the study’s population. Purposive sampling was utilized during sampling. Manufacturing businesses in the consumer goods sector that consistently disclose an exhaustive annual report meet the sample criteria. Based on these standards, 39 businesses were selected for the sample. The method of data processing employs moderate regression analysis (MRA). The findings demonstrated that enterprise risk management, economic value-added, and corporate social responsibility impacted financial performance. The impact of corporate social responsibility on financial performance is strengthened by intellectual capital. The influence of economic value addition and the impact of enterprise risk management on financial performance is strengthened by intellectual capital. The innovative aspect of this study is the non-monetary IC index, which measures intellectual capital.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48677182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.04
Eric Harianto, D. Tambunan, L. Dewi, Yuwono Marta Dinata, M. Okuwhere
The Covid-19 pandemic has had a major impact on K-12 schools. Therefore it is very important to examine the factors that shape parents’ decisions in choosing K-12 education for their children so that schools can meet parents’ expectations. As a result, student enrolment in K-12 schools can be increased. This study aims to determine the factors that shape parents’ decisions in choosing kindergarten, elementary, junior high, and high school (K-12) education levels for their children in the new normal era. The object of research is the Citra Blessing School in Surabaya. The method used is a quantitative research method. Data collection in this study using questionnaire research. The population is 1,142 parents from K-12. Sampling using a random sampling technique. 797 parents were used as the sample. The analytical method used is exploratory factor analysis (EFA) with the help of the SPSS application. As a result, there is 1 factor that is not appropriate from the 27 initial factors, so 26 factors are used as a factor for parents’ decision-making in choosing K-12 education. These 26 factors form 4 new factors, namely 1. Service and Ambience Excellence; 2. Student Competence; 3. Learning Management System, and 4. School Reputation. This finding becomes a reference for improving the performance of K-12 in Surabaya. In particular, so that the quality of education, the quality of alumni, student admissions, and student enrolment can be improved. It is in order to maintain the continuity of schools, especially K12 schools in the New Normal period. It is a reference for K-12 students to use flip classrooms or blended learning as learning methods during the teaching and learning process. In addition, it motivates K-12 to take part in competitions, thereby increasing the school’s academic achievement.
{"title":"PARENTS’ DECISIONS IN CHOOSING K-12 EDUCATION DURING THE COVID-19 PANDEMIC: AN EXPLORATORY FACTOR ANALYSIS","authors":"Eric Harianto, D. Tambunan, L. Dewi, Yuwono Marta Dinata, M. Okuwhere","doi":"10.21776/ub.jam.2022.020.04.04","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.04","url":null,"abstract":"The Covid-19 pandemic has had a major impact on K-12 schools. Therefore it is very important to examine the factors that shape parents’ decisions in choosing K-12 education for their children so that schools can meet parents’ expectations. As a result, student enrolment in K-12 schools can be increased. This study aims to determine the factors that shape parents’ decisions in choosing kindergarten, elementary, junior high, and high school (K-12) education levels for their children in the new normal era. The object of research is the Citra Blessing School in Surabaya. The method used is a quantitative research method. Data collection in this study using questionnaire research. The population is 1,142 parents from K-12. Sampling using a random sampling technique. 797 parents were used as the sample. The analytical method used is exploratory factor analysis (EFA) with the help of the SPSS application. As a result, there is 1 factor that is not appropriate from the 27 initial factors, so 26 factors are used as a factor for parents’ decision-making in choosing K-12 education. These 26 factors form 4 new factors, namely 1. Service and Ambience Excellence; 2. Student Competence; 3. Learning Management System, and 4. School Reputation. This finding becomes a reference for improving the performance of K-12 in Surabaya. In particular, so that the quality of education, the quality of alumni, student admissions, and student enrolment can be improved. It is in order to maintain the continuity of schools, especially K12 schools in the New Normal period. It is a reference for K-12 students to use flip classrooms or blended learning as learning methods during the teaching and learning process. In addition, it motivates K-12 to take part in competitions, thereby increasing the school’s academic achievement.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44868986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.17
Andina Yudiarti, M. P. Putranta
Grit has been found before as a non-cognitive predictor beyond talent and intelligence, which drives a person to exert the best potential. This study investigates the influence of grit on work engagement, which contains perseverance of effort and consistency of interest. It also investigated the role of perceived organizational support in moderating this influence. The research analysis unit comprised 252 health workers and Medical Laboratory Technicians, with a minimum working period of three years, who were active as employees working in medical laboratories in various institutions, the Special Region of Yogyakarta and Central Java. Data is processed using SEM-PLS with SmartPLS 3.2 software. The study’s results revealed a positive influence on the perseverance of efforts, the consistency of interest, and perceived organizational support on work engagement. In its role as moderating, perceived organizational support is found to weaken the influence of perseverance of effort on work engagement and strengthen the influence of consistency of interest on work engagement. These findings are expected to provide direction for organizations to increase support for employee self-development.
{"title":"THE INFLUENCE OF GRIT TOWARDS WORK ENGAGEMENT AND THE MODERATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT","authors":"Andina Yudiarti, M. P. Putranta","doi":"10.21776/ub.jam.2022.020.04.17","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.17","url":null,"abstract":"Grit has been found before as a non-cognitive predictor beyond talent and intelligence, which drives a person to exert the best potential. This study investigates the influence of grit on work engagement, which contains perseverance of effort and consistency of interest. It also investigated the role of perceived organizational support in moderating this influence. The research analysis unit comprised 252 health workers and Medical Laboratory Technicians, with a minimum working period of three years, who were active as employees working in medical laboratories in various institutions, the Special Region of Yogyakarta and Central Java. Data is processed using SEM-PLS with SmartPLS 3.2 software. The study’s results revealed a positive influence on the perseverance of efforts, the consistency of interest, and perceived organizational support on work engagement. In its role as moderating, perceived organizational support is found to weaken the influence of perseverance of effort on work engagement and strengthen the influence of consistency of interest on work engagement. These findings are expected to provide direction for organizations to increase support for employee self-development.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42857960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.19
Hermin Istiasih, Faisol Faisol
This study explores consumer Panic Buying (PB) and Compulsive Buying (CB) due to consumer anxiety during the COVID-19 pandemic. The role of the religious moderator was also tested to influence consumer attitudes and behavior towards PB and CB to carry out responsible consumption. To empirically test consumer shopping behavior to- wards groceries during the COVID-19 pandemic in East Java, Indonesia. Using the conve- nience sampling approach, data were gathered from young and adult customers in East Java, Indonesia. Through an online survey, 334 customer answers were obtained. The hypotheses were tested using SEM-PLS, which could analyze variables’ effect and role in the complex model. The results indicate that anxiety significantly affects panic buying and compulsive buying. Then panic buying has a significant effect on compulsive buying. Further, the results show that anxiety indirectly influences panic buying and compulsive buying. Likewise, religiosity can suppress consumer anxiety when they want to make panic buying and also compulsive buying. This study further contributes as a pilot study on the role of religion in consumer behavior research in a pandemic context, where consumer religiosity can significantly suppress their anxiety in terms of their panic buying and compulsive buying. This study has special implications for retail stores and government agencies for planning retail and social policies that are positive for consumer behavior during a pandemic.
{"title":"THE ROLE OF RELIGIOSITY IN THE CONTEXT OF THE ANXIETY TOWARD PANIC BUYING AND COMPULSIVE BUYING IN THE COVID-19 PANDEMIC","authors":"Hermin Istiasih, Faisol Faisol","doi":"10.21776/ub.jam.2022.020.04.19","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.19","url":null,"abstract":"This study explores consumer Panic Buying (PB) and Compulsive Buying (CB) due to consumer anxiety during the COVID-19 pandemic. The role of the religious moderator was also tested to influence consumer attitudes and behavior towards PB and CB to carry out responsible consumption. To empirically test consumer shopping behavior to- wards groceries during the COVID-19 pandemic in East Java, Indonesia. Using the conve- nience sampling approach, data were gathered from young and adult customers in East Java, Indonesia. Through an online survey, 334 customer answers were obtained. The hypotheses were tested using SEM-PLS, which could analyze variables’ effect and role in the complex model. The results indicate that anxiety significantly affects panic buying and compulsive buying. Then panic buying has a significant effect on compulsive buying. Further, the results show that anxiety indirectly influences panic buying and compulsive buying. Likewise, religiosity can suppress consumer anxiety when they want to make panic buying and also compulsive buying. This study further contributes as a pilot study on the role of religion in consumer behavior research in a pandemic context, where consumer religiosity can significantly suppress their anxiety in terms of their panic buying and compulsive buying. This study has special implications for retail stores and government agencies for planning retail and social policies that are positive for consumer behavior during a pandemic.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43480234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.03
T. C. Efrata, W. E. Radianto, Faiza Husnayeni Nahar
Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm’s new product and performance are impacted by the design thinking process. The study was carried out at the height of Covid-19’s market dominance. Data was gathered using an online survey of 187 SMEs from diverse industries located throughout Indonesia. Purposeful sampling is conducted to find the chosen companies, particularly those that have altered their business model or added new products. The data is then analysed and modelled using SEM-PLS to determine how the concepts connect. This study discovered that SMEs can still use the design thinking method to assist them in coping with the effects of the pandemic. It has also been demonstrated that market volatility makes the design thinking method less effective. The study highlights the significance of a firm’s absorptive capacity for fostering the design-thinking process. The results of this study demonstrate how design thinking helps a business succeed during a period of significant changes in customer behaviour, bridging a knowledge gap. The study’s conclusions might help SMEs modify their business practices during and after the pandemic.
{"title":"DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE?","authors":"T. C. Efrata, W. E. Radianto, Faiza Husnayeni Nahar","doi":"10.21776/ub.jam.2022.020.04.03","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.03","url":null,"abstract":"Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm’s new product and performance are impacted by the design thinking process. The study was carried out at the height of Covid-19’s market dominance. Data was gathered using an online survey of 187 SMEs from diverse industries located throughout Indonesia. Purposeful sampling is conducted to find the chosen companies, particularly those that have altered their business model or added new products. The data is then analysed and modelled using SEM-PLS to determine how the concepts connect. This study discovered that SMEs can still use the design thinking method to assist them in coping with the effects of the pandemic. It has also been demonstrated that market volatility makes the design thinking method less effective. The study highlights the significance of a firm’s absorptive capacity for fostering the design-thinking process. The results of this study demonstrate how design thinking helps a business succeed during a period of significant changes in customer behaviour, bridging a knowledge gap. The study’s conclusions might help SMEs modify their business practices during and after the pandemic.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42010320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.09
Mardiana Daya, Yolanda Masnita Siagian, K. Kurniawati
Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media marketing is considered to be able to increase brand loyalty which has an impact on customers who will consistently use the product repeatedly, will inform, and even recommend the product to others. This study analyzes the influence of Social Media Marketing on Brand Loyalty directly and its effect through the mediation of consumer satisfaction & Brand equity on Brand Loyalty. The sample was taken from 195 followers of the Instagram account of the largest e-commerce platform in Indonesia, including Tokopedia, Shopee, Lazada, Bukalapak, OLX, and others. The research uses quantitative methods with an explanatory research approach, while hypothesis testing is carried out with SEM (Structural Equation Model) analysts. The research shows that social media marketing has a direct and significant effect on brand equity and consumer satisfaction, but social media marketing has no effect on brand loyalty. Brand equity has a direct and significant effect on brand loyalty, but consumer satisfaction has no effect on brand loyalty. From this research, it was found that it is so important to optimize the use of social media marketing to reach a wider scope. Attractive social media marketing can influence consumer perceptions to form a good impression of a brand. Previous research stated that an increase in social media activity and brand equity affects consumers’ desire to buy products, an increase in brand equity will also impact high brand loyalty. However, it needs to be re-examined to find out the addition of the right variable as mediation to see the influence between customer satisfaction on brand loyalty and social media marketing on brand loyalty.
{"title":"INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA","authors":"Mardiana Daya, Yolanda Masnita Siagian, K. Kurniawati","doi":"10.21776/ub.jam.2022.020.04.09","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.09","url":null,"abstract":"Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media marketing is considered to be able to increase brand loyalty which has an impact on customers who will consistently use the product repeatedly, will inform, and even recommend the product to others. This study analyzes the influence of Social Media Marketing on Brand Loyalty directly and its effect through the mediation of consumer satisfaction & Brand equity on Brand Loyalty. The sample was taken from 195 followers of the Instagram account of the largest e-commerce platform in Indonesia, including Tokopedia, Shopee, Lazada, Bukalapak, OLX, and others. The research uses quantitative methods with an explanatory research approach, while hypothesis testing is carried out with SEM (Structural Equation Model) analysts. The research shows that social media marketing has a direct and significant effect on brand equity and consumer satisfaction, but social media marketing has no effect on brand loyalty. Brand equity has a direct and significant effect on brand loyalty, but consumer satisfaction has no effect on brand loyalty. From this research, it was found that it is so important to optimize the use of social media marketing to reach a wider scope. Attractive social media marketing can influence consumer perceptions to form a good impression of a brand. Previous research stated that an increase in social media activity and brand equity affects consumers’ desire to buy products, an increase in brand equity will also impact high brand loyalty. However, it needs to be re-examined to find out the addition of the right variable as mediation to see the influence between customer satisfaction on brand loyalty and social media marketing on brand loyalty.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48404209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.07
Syahmardi Yacob, Johannes Edward
The study investigates the iGen customer loyalty model that is affected by service quality, culture, loyalty program, and trust through customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The needed data were collected from 663 samples using an online survey, and Structural Equation Model with Smart Partial Least Square was applied to test the model and hypotheses. The research found that service quality, culture, loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on customer loyalty than service quality and culture variables. Customer satisfaction is a mediator between service quality, loyalty programs, customer trust, and customer loyalty. The results have some critical academic and professional implications for determining the model of consumer loyalty and the uniqueness of internet generation (iGen) in mobile communication services. The study can be used as a role model in formulating a marketing strategy management with a competitive advantage in mobile communication services in Indonesia.
{"title":"DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE?","authors":"Syahmardi Yacob, Johannes Edward","doi":"10.21776/ub.jam.2022.020.04.07","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.07","url":null,"abstract":"The study investigates the iGen customer loyalty model that is affected by service quality, culture, loyalty program, and trust through customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The needed data were collected from 663 samples using an online survey, and Structural Equation Model with Smart Partial Least Square was applied to test the model and hypotheses. The research found that service quality, culture, loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on customer loyalty than service quality and culture variables. Customer satisfaction is a mediator between service quality, loyalty programs, customer trust, and customer loyalty. The results have some critical academic and professional implications for determining the model of consumer loyalty and the uniqueness of internet generation (iGen) in mobile communication services. The study can be used as a role model in formulating a marketing strategy management with a competitive advantage in mobile communication services in Indonesia.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46458069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21776/ub.jam.2022.020.04.05
Abimanyu Tuwuh Sembhodo, Adya Hermawati, Endang Fatmawati, I. Junaedi, Shujahat Ali
The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.
{"title":"PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION","authors":"Abimanyu Tuwuh Sembhodo, Adya Hermawati, Endang Fatmawati, I. Junaedi, Shujahat Ali","doi":"10.21776/ub.jam.2022.020.04.05","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.04.05","url":null,"abstract":"The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45356183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：