Ni Luh Juni Wira Astuti Dewi, Ketut Sutapa, T. Mulya
The Mangusada Regional Hospital has a good vision and mission in its planning but in reality the vision and mission are still experiencing obstacles and several obstacles, especially in the management of human resources, especially in the inpatient department, so this has become a problem that has not been resolved until now. This study aims to determine and analyze the effect of work performance and organizational climate on employee job satisfaction in the inpatient department of the Mangusada Regional Hospital, Badung Regency. Based on the results of statistical testing it was found that both simultaneously and partially the variables of work performance and organizational climate had a positive effect on employee job satisfaction in the inpatient department of the Mangusada Regional Hospital, Badung Regency. For this reason, the Mangusada Regional Hospital, Badung Regency, is advised to pay more attention to work performance factors and organizational climate together because these two factors have a major role in increasing or decreasing employee job satisfaction.
{"title":"PENGARUH PRESTASI KERJA DAN IKLIM ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI PADA BAGIAN RAWAT INAP RUMAH SAKIT DAERAH MANGUSADA KABUPATEN BADUNG","authors":"Ni Luh Juni Wira Astuti Dewi, Ketut Sutapa, T. Mulya","doi":"10.51713/jarma.v3i2.74","DOIUrl":"https://doi.org/10.51713/jarma.v3i2.74","url":null,"abstract":"The Mangusada Regional Hospital has a good vision and mission in its planning but in reality the vision and mission are still experiencing obstacles and several obstacles, especially in the management of human resources, especially in the inpatient department, so this has become a problem that has not been resolved until now. This study aims to determine and analyze the effect of work performance and organizational climate on employee job satisfaction in the inpatient department of the Mangusada Regional Hospital, Badung Regency. Based on the results of statistical testing it was found that both simultaneously and partially the variables of work performance and organizational climate had a positive effect on employee job satisfaction in the inpatient department of the Mangusada Regional Hospital, Badung Regency. For this reason, the Mangusada Regional Hospital, Badung Regency, is advised to pay more attention to work performance factors and organizational climate together because these two factors have a major role in increasing or decreasing employee job satisfaction.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90304635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine the influence of customer relationship marketing (X1) and service quality (X2) on the level of member satisfaction (Y) in the candra sedana cooperative mengwi Badung. Where satisfaction is a feeling of pleasure or disappointment for someone who arises after comparing their perceptions or impressions of a product or service and their expectations. One of the factors that influence satisfaction is customer relationship marketing, which is a comprehensive range of strategies and processes to acquire, retain and cooperate with selected consumers to create higher value. In addition to customer relationship marketing, which affects satisfaction, service quality is a company's ability to meet customer needs and desires in accordance with customer expectations. In this study, it is explained that there is a positive effect of customer relationship marketing and service quality on the level of member satisfaction simultaneously. The samples used in this study were 100 respondents. In this study, a statistical analysis was assisted by the SPSS (Statistical for Social Science) 24 computer program for windows. The regression equation obtained is Y = 4.779 + 0.486X1 + 0.181X2. The results of this study indicate that; first, customer relationship marketing has a positive and significant effect on member satisfaction, secondly, service quality has a positive and significant effect on member satisfaction, the third customer relationship marketing and service quality have a simultaneous positive effect of 66.7% on member satisfaction, the four variables of customer relationship marketing have an effect more dominant on the level of member satisfaction. Some suggestions that can be given in this research include; The Candra Sedana Cooperative needs to ask for suggestions and criticism directly from members during the annual membership meeting (RAT) or it can be by making a suggestion box for members. By knowing the wants or needs of members, the cooperative can improve the quality of service so that it can achieve the maximum level of member satisfaction.
本研究的目的是确定客户关系营销(X1)和服务质量(X2)对坎德拉轿车合作社蒙威巴东成员满意度(Y)水平的影响。其中满意是指某人在比较他们对产品或服务的看法或印象与他们的期望后产生的快乐或失望的感觉。影响满意度的因素之一是客户关系营销，这是一个全面的战略和过程，以获取，保留和合作选定的消费者，以创造更高的价值。除了影响满意度的客户关系营销之外，服务质量是企业按照客户期望满足客户需求和愿望的能力。本研究解释顾客关系行销与服务品质同时对会员满意度有正向影响。本研究使用的样本为100名受访者。在本研究中，统计分析是由SPSS (statistical for Social Science) 24计算机程序协助进行的。得到的回归方程为Y = 4.779 + 0.486X1 + 0.181X2。研究结果表明:第一，顾客关系营销对会员满意度有正向显著的影响，第二，服务质量对会员满意度有正向显著的影响，第三，顾客关系营销和服务质量对会员满意度同时有66.7%的正向影响，顾客关系营销的四个变量对会员满意度水平的影响更为主导。本研究可提出的建议包括:Candra Sedana合作社需要在年度会员会议(RAT)期间直接向会员征求建议和批评，或者可以为会员制作建议箱。通过了解成员的需求，合作社可以提高服务质量，从而达到成员满意度的最大化。
{"title":"PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN ANGGOTA PADA KOPERASI CANDRA SEDANA MENGWI BADUNG","authors":"Made Agus Adhy Putra, Luh Komang Candra Dewi","doi":"10.51713/jarma.v3i2.72","DOIUrl":"https://doi.org/10.51713/jarma.v3i2.72","url":null,"abstract":"The purpose of this study is to determine the influence of customer relationship marketing (X1) and service quality (X2) on the level of member satisfaction (Y) in the candra sedana cooperative mengwi Badung. Where satisfaction is a feeling of pleasure or disappointment for someone who arises after comparing their perceptions or impressions of a product or service and their expectations. One of the factors that influence satisfaction is customer relationship marketing, which is a comprehensive range of strategies and processes to acquire, retain and cooperate with selected consumers to create higher value. In addition to customer relationship marketing, which affects satisfaction, service quality is a company's ability to meet customer needs and desires in accordance with customer expectations. In this study, it is explained that there is a positive effect of customer relationship marketing and service quality on the level of member satisfaction simultaneously. The samples used in this study were 100 respondents. In this study, a statistical analysis was assisted by the SPSS (Statistical for Social Science) 24 computer program for windows. The regression equation obtained is Y = 4.779 + 0.486X1 + 0.181X2. The results of this study indicate that; first, customer relationship marketing has a positive and significant effect on member satisfaction, secondly, service quality has a positive and significant effect on member satisfaction, the third customer relationship marketing and service quality have a simultaneous positive effect of 66.7% on member satisfaction, the four variables of customer relationship marketing have an effect more dominant on the level of member satisfaction. Some suggestions that can be given in this research include; The Candra Sedana Cooperative needs to ask for suggestions and criticism directly from members during the annual membership meeting (RAT) or it can be by making a suggestion box for members. By knowing the wants or needs of members, the cooperative can improve the quality of service so that it can achieve the maximum level of member satisfaction.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91122462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ni Luh Putu Ayu Anggi Pratiwi, I Putu Bagus Suthanaya
This research aims to analyze the effects of leadership and communication on employees job satisfaction. The population in this study at Villa The Leaf located in Jimbaran. The method of determining sampling uses a saturated sample. In this study the number of samples was 56 employess.And secondary datain the form of library research in the form of journals and book as well as accessing websites and sites related to research. Data analysis techniques used in research use linear reggresion analysis used todetermine theeffect of independent variables on thedependent variable. The results of this study indicate that leadership has a significant positive effect on employees job satisfaction this results indicate that leadership has score of t count is 3,004 more bigger than score t table in the amount of 1,669 with significant value is 0,004 more smaller than 0,05. And communication has asignificant positive effect on employees job satisfaction, this study indicate that communication has score of t count is 2,168 more bigger than t table in the amount of 1,669 with significant value is 0,035 more smaller than 0,05.
本研究旨在分析领导与沟通对员工工作满意度的影响。本研究中的种群位于金巴兰的Villa The Leaf。确定采样的方法使用饱和样品。在本研究中，样本数量为56个失业者。并以期刊和图书的形式获取图书馆研究的二次资料以及访问与研究相关的网站和网站。研究中使用的数据分析技术使用线性回归分析来确定自变量对因变量的影响。本研究结果表明，领导对员工工作满意度有显著的正向影响，结果表明，领导的得分t表比得分t表大3004，显著值为1669，显著值为0.004，小于0.05。而沟通对员工工作满意度有显著的正向影响，本研究表明，沟通的得分在1669个量中比t表大2168个，显著值为0.035个，小于0.05个。
{"title":"PENGARUH KEPEMIMPINAN DAN KOMUNIKASI TERHADAP KEPUASAN KERJA KARYAWAN PADA VILLA THE LEAF JIMBARAN","authors":"Ni Luh Putu Ayu Anggi Pratiwi, I Putu Bagus Suthanaya","doi":"10.51713/jarma.v3i2.69","DOIUrl":"https://doi.org/10.51713/jarma.v3i2.69","url":null,"abstract":"This research aims to analyze the effects of leadership and communication on employees job satisfaction. The population in this study at Villa The Leaf located in Jimbaran. The method of determining sampling uses a saturated sample. In this study the number of samples was 56 employess.And secondary datain the form of library research in the form of journals and book as well as accessing websites and sites related to research. Data analysis techniques used in research use linear reggresion analysis used todetermine theeffect of independent variables on thedependent variable. The results of this study indicate that leadership has a significant positive effect on employees job satisfaction this results indicate that leadership has score of t count is 3,004 more bigger than score t table in the amount of 1,669 with significant value is 0,004 more smaller than 0,05. And communication has asignificant positive effect on employees job satisfaction, this study indicate that communication has score of t count is 2,168 more bigger than t table in the amount of 1,669 with significant value is 0,035 more smaller than 0,05.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84016370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is motivated by the phenomenon of purchasing decisions on packaged tea with the Teh Pucuk Harum brand. This study aims to analyze and prove the effect of product attributes, prices, promotions, and distributions on purchasing decisions. This study uses quantitative methods. The sample technique used is purposive sampling technique. The number of respondents used in this study were 90 respondents. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 0.227 + 0.367X1 + 0.303X2 + 0.402X3 + 0.303X4. The results of this study indicate that: First, product quality has a positive effect on purchasing decisions on ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is evidenced by tcount greater than ttable (3,178 > 1,988). Second, price has a positive effect on purchasing decisions on ready-to drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (2,215 > 1,988). Third, promotion has a positive effect on purchasing decisions for ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (3.360 > 1.988). Fourth, the distribution has a positive effect on purchasing decisions on ready-to-drink packaged tea with the brand of Teh Pucuk Harum in Dalung. This is proven by tcount greater than ttable (2,398 > 1,988).
{"title":"PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN TEH KEMASAN SIAP MINUM MEREK TEH PUCUK HARUM DI DALUNG","authors":"Ni Kadek Novi Dwiyanti, Ni Made Hartini","doi":"10.51713/jarma.v3i1.61","DOIUrl":"https://doi.org/10.51713/jarma.v3i1.61","url":null,"abstract":"This research is motivated by the phenomenon of purchasing decisions on packaged tea with the Teh Pucuk Harum brand. This study aims to analyze and prove the effect of product attributes, prices, promotions, and distributions on purchasing decisions. This study uses quantitative methods. The sample technique used is purposive sampling technique. The number of respondents used in this study were 90 respondents. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 0.227 + 0.367X1 + 0.303X2 + 0.402X3 + 0.303X4. The results of this study indicate that: First, product quality has a positive effect on purchasing decisions on ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is evidenced by tcount greater than ttable (3,178 > 1,988). Second, price has a positive effect on purchasing decisions on ready-to drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (2,215 > 1,988). Third, promotion has a positive effect on purchasing decisions for ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (3.360 > 1.988). Fourth, the distribution has a positive effect on purchasing decisions on ready-to-drink packaged tea with the brand of Teh Pucuk Harum in Dalung. This is proven by tcount greater than ttable (2,398 > 1,988).","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"786 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75069934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-03DOI: 10.22541/au.164269373.33451652/v1
Saortua Marbun, Kristina Liuk Berek
Masks have become a basic need for everyone in pandemic. This causes people to compete to buy masks. This resulted in an extreme spike in mask prices. The demand for masks has soared, resulting in a shortage of these products. The purpose of this study was to determine the effect of price on supply and demand in the midst of the Covid-19 Pandemic in Denpasar City. This study used a sample of 200 respondents consisting of 100 traders and 100 buyers. Data were obtained by distributing questionnaires using a Likert scale. The method of analysis used is multiple linear regression. Based on the analysis, it is found that the price has an effect on supply with a positive regression coefficient. Price has an effect on demand with a negative coefficient.
{"title":"PENGARUH HARGA TERHADAP PENAWARAN DAN PERMINTAAN MASKER SAAT PANDEMI COVID-19 DI DENPASAR BALI","authors":"Saortua Marbun, Kristina Liuk Berek","doi":"10.22541/au.164269373.33451652/v1","DOIUrl":"https://doi.org/10.22541/au.164269373.33451652/v1","url":null,"abstract":"Masks have become a basic need for everyone in pandemic. This causes people to compete to buy masks. This resulted in an extreme spike in mask prices. The demand for masks has soared, resulting in a shortage of these products. The purpose of this study was to determine the effect of price on supply and demand in the midst of the Covid-19 Pandemic in Denpasar City. This study used a sample of 200 respondents consisting of 100 traders and 100 buyers. Data were obtained by distributing questionnaires using a Likert scale. The method of analysis used is multiple linear regression. Based on the analysis, it is found that the price has an effect on supply with a positive regression coefficient. Price has an effect on demand with a negative coefficient.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"72 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75062456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was to describe about the effect of work motivation, work statifcation, and leadership to employee performance at Matahari Duta Plaza Bali. Beside that this research was to describe the independent variable which dominantly effected the employee performance at Matahari Duta Plaza Bali. This research was assosiatif quantitative research with casuallity type. The result of this research were found that: 1) There is a possitve and significant influence between work motivation variables on employee performance; 2) There is a possitve and significant influence between work statifaction on employee performance; 3) There is a positive and significant influence between leadership on employee performance; 4) The result of analysis of determinant coefficient found that the effect which given by work motivation variable, work statisfaction, and leadership on employee performance at Matahari Duta Plaza Bali is 70,8%; 5) The result of data analysis also found that work motivation variable has the biggest influence on employee performance.
{"title":"PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI MATAHARI DUTA PLAZA BALI","authors":"Ni Putu Sri Primayanti, A.A. Ketut Sri Asih","doi":"10.51713/jarma.v3i1.65","DOIUrl":"https://doi.org/10.51713/jarma.v3i1.65","url":null,"abstract":"This research was to describe about the effect of work motivation, work statifcation, and leadership to employee performance at Matahari Duta Plaza Bali. Beside that this research was to describe the independent variable which dominantly effected the employee performance at Matahari Duta Plaza Bali. This research was assosiatif quantitative research with casuallity type. The result of this research were found that: 1) There is a possitve and significant influence between work motivation variables on employee performance; 2) There is a possitve and significant influence between work statifaction on employee performance; 3) There is a positive and significant influence between leadership on employee performance; 4) The result of analysis of determinant coefficient found that the effect which given by work motivation variable, work statisfaction, and leadership on employee performance at Matahari Duta Plaza Bali is 70,8%; 5) The result of data analysis also found that work motivation variable has the biggest influence on employee performance.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"155 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86299790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ni Kadek Ayu Novita Mawar Sari, Ida Ketut Kusumawijaya
This study aims to analyze the effect of service quality and store atmosphere on customer satisfaction at Motel Mexicola Restaurant Seminyak. The data collection technique in this study is a questionnaire. Sampling in this study using purposive sampling method. The respondents taken as samples are people who have been consumers of Motel Mexicola Restaurant with the age of the respondents at least 17 years old with a total of 65 respondents. Based on statistical data analysis, the indicators in this study are valid and reliable. The results of the analysis using multiple linear regression with the regression equation: Y = 1.479 - 0.525X1 + 0.244X2, it can be seen that the two independent variables, namely service quality and store atmosphere, have a positive and significant effect on customer satisfaction at Motel Mexciola Restaurant Seminyak. Judging from the value of R Square = 0.810, this means that the magnitude of the influence of service quality (X1) and store atmosphere (X2) on customer satisfaction (Y) at Motel Mexicola Restaurant Seminyak is 81% while the remaining 19% is explained by other variables which are not researched in this study.
{"title":"PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN PADA MOTEL MEXICOLA RESTAURANT SEMINYAK","authors":"Ni Kadek Ayu Novita Mawar Sari, Ida Ketut Kusumawijaya","doi":"10.51713/jarma.v3i2.73","DOIUrl":"https://doi.org/10.51713/jarma.v3i2.73","url":null,"abstract":"This study aims to analyze the effect of service quality and store atmosphere on customer satisfaction at Motel Mexicola Restaurant Seminyak. The data collection technique in this study is a questionnaire. Sampling in this study using purposive sampling method. The respondents taken as samples are people who have been consumers of Motel Mexicola Restaurant with the age of the respondents at least 17 years old with a total of 65 respondents. Based on statistical data analysis, the indicators in this study are valid and reliable. The results of the analysis using multiple linear regression with the regression equation: Y = 1.479 - 0.525X1 + 0.244X2, it can be seen that the two independent variables, namely service quality and store atmosphere, have a positive and significant effect on customer satisfaction at Motel Mexciola Restaurant Seminyak. Judging from the value of R Square = 0.810, this means that the magnitude of the influence of service quality (X1) and store atmosphere (X2) on customer satisfaction (Y) at Motel Mexicola Restaurant Seminyak is 81% while the remaining 19% is explained by other variables which are not researched in this study.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"47 6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77500453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine the effect of credit risk, interest rate risk and liquidity risk on the profitability of Indonesian BUMN Banks for the 2016-2020 period. This study uses associative methods and multiple linear regression analysis techniques assisted by the SPSS program, which includes validity testing, reliability testing, classical assumption testing, and hypothesis testing. Sampling using purposive sampling method, with consideration of the criteria used are government-owned banking companies successively in the study period. Based on the results of data processing, it is found that credit risk (NPL) has a negative effect on profitability (ROA) with the contribution given by the NPL variable to ROA is 33.1%. Interest rate risk (NIM) has a positive effect on profitability (ROA) with the large contribution given by the NIM variable to ROA is 59.5%. Liquidity risk (LDR) has a negative effect on profitability (ROA) with the large contribution given by the LDR variable to ROA is 12.7%.
{"title":"PENGARUH RISIKO KREDIT, RISIKO TINGKAT BUNGA DAN RISIKO LIKUIDITAS TERHADAP PROFITABILITAS BANK BUMN INDONESIA PERIODE 2016-2020","authors":"Ida Ayu Sinta Dewi, I Made Hedy Wartana","doi":"10.51713/jarma.v3i1.57","DOIUrl":"https://doi.org/10.51713/jarma.v3i1.57","url":null,"abstract":"This study aims to examine the effect of credit risk, interest rate risk and liquidity risk on the profitability of Indonesian BUMN Banks for the 2016-2020 period. This study uses associative methods and multiple linear regression analysis techniques assisted by the SPSS program, which includes validity testing, reliability testing, classical assumption testing, and hypothesis testing. Sampling using purposive sampling method, with consideration of the criteria used are government-owned banking companies successively in the study period. Based on the results of data processing, it is found that credit risk (NPL) has a negative effect on profitability (ROA) with the contribution given by the NPL variable to ROA is 33.1%. Interest rate risk (NIM) has a positive effect on profitability (ROA) with the large contribution given by the NIM variable to ROA is 59.5%. Liquidity risk (LDR) has a negative effect on profitability (ROA) with the large contribution given by the LDR variable to ROA is 12.7%.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87095000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research purposes to identity the effect of promotional strategies through social media mediated by word of mouth marketing on purchase Ms-Glow in Gianyar. Word of mouth marketing is an activity to discuss satisfaction or dissatisfaction with others. In order to achieve the company goals, it is also necessary to promote through good social media, so that it is stored in the minds of consumers in order to improve purchasing decisions. This research design is a quantitative research. Sampling was using purposive sampling technique, where the total sample size is 100. In this research, statistical analysis is using SPPS (Statistical for Social Science) version 26 computer program. The results of this research indicate that (1) There are a positive influence on promotional strategies through social media, on the decision to purchase Ms-Glow in Gianyar. This is evidence by the t-count of 2,295 with a significance value of 0,024 less than 0,05 and the regression coefficient having an positive value of 0,187 (2) There are a positive effect of promotional through social media on word of mouth marketing on Ms-Glow in Gianyar. This evidenced by the t-count of 6,992 with a significance value 0,000 less than 0,05 and the regression coefficient has a positive value of 0,486. (3) There are a positive effect of word of mouth on Ms-Glow in Gianyar. This is evidenced by the t-count of 3,87 which is greater that t table with a significant level of 0,05, which is 1,96 and the mediation coefficient of 0,24543 is positive.
本研究旨在探讨以口碑营销为媒介的社交媒体促销策略对吉安雅地区购买Ms-Glow的影响。口碑营销是一种讨论他人满意或不满意的活动。为了实现公司的目标，还需要通过良好的社交媒体进行推广，使其储存在消费者的脑海中，从而提高购买决策。本研究设计为定量研究。抽样采用有目的抽样技术，总样本量为100。本研究采用SPPS (statistical for Social Science) 26版计算机程序进行统计分析。本研究结果表明:(1)社交媒体促销策略对Gianyar的Ms-Glow购买决策有正向影响。t-count为2295，显著性值为0.024，小于0.05，回归系数为正值0.187，证明了这一点。(2)Gianyar的Ms-Glow的社交媒体推广对口碑营销有正向影响。t计数为6,992，显著性值0,000小于0.05，回归系数为正值0,486，证明了这一点。(3) Gianyar的Ms-Glow存在正面的口碑效应。t-count为3.87，大于t表，显著性水平为0.05，为1.96，中介系数为0.24543为正。
{"title":"PENGARUH STRATEGI PROMOSI MELALU SOCIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS-GLOW YANG DIMEDIASI WORD OF MOUTH DI KABUPATEN GIANYAR","authors":"Kadek Dwi Payani, Dewiwati Sujadi","doi":"10.51713/jarma.v3i1.59","DOIUrl":"https://doi.org/10.51713/jarma.v3i1.59","url":null,"abstract":"This research purposes to identity the effect of promotional strategies through social media mediated by word of mouth marketing on purchase Ms-Glow in Gianyar. Word of mouth marketing is an activity to discuss satisfaction or dissatisfaction with others. In order to achieve the company goals, it is also necessary to promote through good social media, so that it is stored in the minds of consumers in order to improve purchasing decisions. This research design is a quantitative research. Sampling was using purposive sampling technique, where the total sample size is 100. In this research, statistical analysis is using SPPS (Statistical for Social Science) version 26 computer program. The results of this research indicate that (1) There are a positive influence on promotional strategies through social media, on the decision to purchase Ms-Glow in Gianyar. This is evidence by the t-count of 2,295 with a significance value of 0,024 less than 0,05 and the regression coefficient having an positive value of 0,187 (2) There are a positive effect of promotional through social media on word of mouth marketing on Ms-Glow in Gianyar. This evidenced by the t-count of 6,992 with a significance value 0,000 less than 0,05 and the regression coefficient has a positive value of 0,486. (3) There are a positive effect of word of mouth on Ms-Glow in Gianyar. This is evidenced by the t-count of 3,87 which is greater that t table with a significant level of 0,05, which is 1,96 and the mediation coefficient of 0,24543 is positive.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81274069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to find out the influence of communication on employee performance at Kuta Mimba Cooperative. To find out the effect of the work environment on employee performance at Kuta Mimba Cooperative. To find out how big the influence of communication and work environment on employee performance at Kuta Mimba Cooperative. The sample used was 92 people, this study used a questionnaire in data collection. The data analysis technique used is descriptive analysis, validity and reliability testing, classical assumption test, multiple linear regression analysis, t-test analysis and coefficient of determination. The results of the analysis resulted in a regression equation model Y = 4.554 + 0.022X1 + 0.057X2. This study resulted in three conclusions, namely tthere is a partially positive and significant influence of communication on employee performance. There is a partially positive and significant influence of work environment on employee performance. The influence of communication and work environment on employee performance at Kuta Mimba Coorperative is 42,8%.
{"title":"PENGARUH KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI KUTA MIMBA","authors":"I Komang Janur Artha Yasa, Made Yudi Darmita","doi":"10.51713/jarma.v3i1.58","DOIUrl":"https://doi.org/10.51713/jarma.v3i1.58","url":null,"abstract":"This research aims to find out the influence of communication on employee performance at Kuta Mimba Cooperative. To find out the effect of the work environment on employee performance at Kuta Mimba Cooperative. To find out how big the influence of communication and work environment on employee performance at Kuta Mimba Cooperative. The sample used was 92 people, this study used a questionnaire in data collection. The data analysis technique used is descriptive analysis, validity and reliability testing, classical assumption test, multiple linear regression analysis, t-test analysis and coefficient of determination. The results of the analysis resulted in a regression equation model Y = 4.554 + 0.022X1 + 0.057X2. This study resulted in three conclusions, namely tthere is a partially positive and significant influence of communication on employee performance. There is a partially positive and significant influence of work environment on employee performance. The influence of communication and work environment on employee performance at Kuta Mimba Coorperative is 42,8%.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"563 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77179289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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