Ni Nyoman, Alit Sriantini, N. Hartini, Universitas Triatma Mulya
This study aims to determine the problems raised in this study are whether testimonials affect the purchasing decisions of Ms Glow products in Badung Regency, whether word of mouth affects the purchasing decisions of Ms Glow products in Badung Regency and which variables have a dominant influence on purchasing decisions for Ms Glow products. Glow in Badung Regency. The population in this study amounted to 112 people with purposive sampling technique, namely Ms Glow consumers who are at least 17 years old. The data collection technique used is a questionnaire distributed using google form to the respondents. The data analysis technique used was descriptive analysis, quantitative analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis, t test. The results of the analysis show the Y regression model, which means that testimonials have a positive and significant effect on Ms Glow's Product Purchase Decisions in Badung Regency, with a value of 0.000. This means that if the testimonials are getting better, the Purchase Decision will increase. word of mouth has a positive and significant effect on purchasing decisions at Ms Glow in Badung Regency with a value of 0.030. This means that if the word of mouth is getting better, then the Purchase Decision will increase. Testimonials have a dominant influence on purchasing decisions for Ms Glow's products in Badung Regency. Ms Glow in Badung Regency is expected to pay close attention to company testimonials such as attention given to consumers, consumer buying interest, consumer needs or desires, as well as consumer confidence and actions in buying Ms Glow products.
{"title":"PENGARUH TESTIMONI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI KABUPATEN BADUNG","authors":"Ni Nyoman, Alit Sriantini, N. Hartini, Universitas Triatma Mulya","doi":"10.51713/jarma.v3i3.81","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.81","url":null,"abstract":"This study aims to determine the problems raised in this study are whether testimonials affect the purchasing decisions of Ms Glow products in Badung Regency, whether word of mouth affects the purchasing decisions of Ms Glow products in Badung Regency and which variables have a dominant influence on purchasing decisions for Ms Glow products. Glow in Badung Regency. The population in this study amounted to 112 people with purposive sampling technique, namely Ms Glow consumers who are at least 17 years old. The data collection technique used is a questionnaire distributed using google form to the respondents. The data analysis technique used was descriptive analysis, quantitative analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis, t test. The results of the analysis show the Y regression model, which means that testimonials have a positive and significant effect on Ms Glow's Product Purchase Decisions in Badung Regency, with a value of 0.000. This means that if the testimonials are getting better, the Purchase Decision will increase. word of mouth has a positive and significant effect on purchasing decisions at Ms Glow in Badung Regency with a value of 0.030. This means that if the word of mouth is getting better, then the Purchase Decision will increase. Testimonials have a dominant influence on purchasing decisions for Ms Glow's products in Badung Regency. Ms Glow in Badung Regency is expected to pay close attention to company testimonials such as attention given to consumers, consumer buying interest, consumer needs or desires, as well as consumer confidence and actions in buying Ms Glow products.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85746694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Efifania Diah Pramesti, Made Yudi Darmita, Luh Gede, Putri Kusuma, Pekerti, Universitas Triatma Mulya
This study aims to determine the effect of leadership and communication on employee job satisfaction at J4 Hotel Legian Kuta Bali. This study is a quantitative study that describes and explains how the influence of leadership and communication on employee job satisfaction at J4 Hotel Legian Kuta Bali. The population used was 45 employees who were also used as research samples, namely 45 respondents. The test of this research instrument uses validity and reliability tests. The data analysis technique used is multiple linear regression, classical assumption test, T test and F test and standardized coefficient beta. The results show that (1) leadership has a positive effect on employee job satisfaction at J4 Hotel Legian Kuta Bali with a value of 0.535 with a significance of 0.001 <0.05, (2) communication has a positive effect on employee job satisfaction at J4 Hotel Legian Kuta Bali with a value of of 0.450 with a significance of 0.003 < 0.05, (3) leadership and communication simultaneously affect employee job satisfaction at J4 Hotel Legian Kuta Bali with a calculated F value of 22.365 > F table of 3.22 and a significance of 0.000 < 0.05 , (4) leadership has a dominant influence on employee job satisfaction at J4 Hotel Legian Kuta Bali with a standardized coefficient beta value of 0.454 > standardized coefficient beta communication of 0.380.
{"title":"PENGARUH KEPEMIMPINAN DAN KOMUNIKASI TERHADAP KEPUASAN KERJA KARYAWAN DI J4 HOTEL LEGIAN KUTA BALI","authors":"Efifania Diah Pramesti, Made Yudi Darmita, Luh Gede, Putri Kusuma, Pekerti, Universitas Triatma Mulya","doi":"10.51713/jarma.v3i3.82","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.82","url":null,"abstract":"This study aims to determine the effect of leadership and communication on employee job satisfaction at J4 Hotel Legian Kuta Bali. This study is a quantitative study that describes and explains how the influence of leadership and communication on employee job satisfaction at J4 Hotel Legian Kuta Bali. The population used was 45 employees who were also used as research samples, namely 45 respondents. The test of this research instrument uses validity and reliability tests. The data analysis technique used is multiple linear regression, classical assumption test, T test and F test and standardized coefficient beta. The results show that (1) leadership has a positive effect on employee job satisfaction at J4 Hotel Legian Kuta Bali with a value of 0.535 with a significance of 0.001 <0.05, (2) communication has a positive effect on employee job satisfaction at J4 Hotel Legian Kuta Bali with a value of of 0.450 with a significance of 0.003 < 0.05, (3) leadership and communication simultaneously affect employee job satisfaction at J4 Hotel Legian Kuta Bali with a calculated F value of 22.365 > F table of 3.22 and a significance of 0.000 < 0.05 , (4) leadership has a dominant influence on employee job satisfaction at J4 Hotel Legian Kuta Bali with a standardized coefficient beta value of 0.454 > standardized coefficient beta communication of 0.380.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"137 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79735984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ni Kadek Meita Juliawati, I Nengah Aristana, Ni Putu Yunik Anggreni
Turnover intention is the emergency of a desire to quit or leave a job. Turnover is one of the problems that arise related to human resources. Generally, employees who do turnover are caused by the distribution of workloads that are not appropriate and evenly distributed. The purpose of this study was to analyze the direct effect of workload and work stress on turnover intention, and examine the mediating role of work stress on the effect of workload on employee turnover intention at J4 Legian Bali Hotels. The population in this study amounted to 45 employees, with saturated sampling method, the type of research is quantitative research with causality associative approach. Data was collected by distributing online questionnaires (google form) and then data was analyzed by SEM-PLS. the results show that there is a positive and significant effect of workload on turnover intention, there is a positive and significant influence of workload on work stress, there is a positive and significant influence of work stress on turnover intention, and work stress partially mediates the effect of workload on turnover intention in J4 Legian Bali Hotels.
{"title":"PERAN STRES KERJA DALAM MEMEDIASI PENGARUH BEBAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA J4 HOTEL LEGIAN BALI","authors":"Ni Kadek Meita Juliawati, I Nengah Aristana, Ni Putu Yunik Anggreni","doi":"10.51713/jarma.v3i3.86","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.86","url":null,"abstract":"Turnover intention is the emergency of a desire to quit or leave a job. Turnover is one of the problems that arise related to human resources. Generally, employees who do turnover are caused by the distribution of workloads that are not appropriate and evenly distributed. The purpose of this study was to analyze the direct effect of workload and work stress on turnover intention, and examine the mediating role of work stress on the effect of workload on employee turnover intention at J4 Legian Bali Hotels. The population in this study amounted to 45 employees, with saturated sampling method, the type of research is quantitative research with causality associative approach. Data was collected by distributing online questionnaires (google form) and then data was analyzed by SEM-PLS. the results show that there is a positive and significant effect of workload on turnover intention, there is a positive and significant influence of workload on work stress, there is a positive and significant influence of work stress on turnover intention, and work stress partially mediates the effect of workload on turnover intention in J4 Legian Bali Hotels.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"229 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77601105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gusti Ayu Kade, A. Lestari, Ni Luh, Sili Antari, Universitas Triatma Mulya
This study aims to determine the effect of communication and work discipline on employee performance and the influence of communication and work discipline on employee performance at Dinas Pendidikan Kepemudaan dan Olah Raga in Badung Regency. In this study using a sample of 86 employees, the sampling technique was to take all civil servants in the field in order to get accurate results for research purposes. The data analysis technique used in this research is multiple linear regression analysis technique. The results showed that communication had a positive and significant effect on employee performance at Dinas Pendidikan Kepemudaan dan Olah Raga in Badung with a value of 19.7%. Work discipline has a positive and significant effect on employee performance with a value of 50.4%. The magnitude of the influence of communication and work discipline on the performance of employees at Dinas Pendidikan Kepemudaan dan Olah Raga in Badung is 19.3%, while the remaining 80.7% is explained by other variables not examined in this study.
本研究旨在确定沟通和工作纪律对员工绩效的影响，以及沟通和工作纪律对巴东县Dinas Pendidikan Kepemudaan dan Olah Raga员工绩效的影响。在本研究中，使用86名员工的样本，抽样技术是采取所有公务员在该领域，以获得准确的结果为研究目的。本研究使用的数据分析技术是多元线性回归分析技术。结果表明，沟通对巴东Dinas Pendidikan Kepemudaan dan Olah Raga的员工绩效有显著的正向影响，影响值为19.7%。工作纪律对员工绩效有显著的正向影响，影响值为50.4%。在巴东Dinas Pendidikan Kepemudaan dan Olah Raga，沟通和工作纪律对员工绩效的影响幅度为19.3%，而其余的80.7%是由本研究未检查的其他变量解释的。
{"title":"PENGARUH KOMUNIKASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PENDIDIKAN KEPEMUDAAN DAN OLAH RAGA KABUPATEN BADUNG","authors":"Gusti Ayu Kade, A. Lestari, Ni Luh, Sili Antari, Universitas Triatma Mulya","doi":"10.51713/jarma.v3i3.83","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.83","url":null,"abstract":"This study aims to determine the effect of communication and work discipline on employee performance and the influence of communication and work discipline on employee performance at Dinas Pendidikan Kepemudaan dan Olah Raga in Badung Regency. In this study using a sample of 86 employees, the sampling technique was to take all civil servants in the field in order to get accurate results for research purposes. The data analysis technique used in this research is multiple linear regression analysis technique. The results showed that communication had a positive and significant effect on employee performance at Dinas Pendidikan Kepemudaan dan Olah Raga in Badung with a value of 19.7%. Work discipline has a positive and significant effect on employee performance with a value of 50.4%. The magnitude of the influence of communication and work discipline on the performance of employees at Dinas Pendidikan Kepemudaan dan Olah Raga in Badung is 19.3%, while the remaining 80.7% is explained by other variables not examined in this study.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78730949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agus Rianto, Saortua Marbun, I. Agus, Suarsana Ariesta, Universitas Triatma Mulya
The purpose of this research is to examine the impact of service quality and promotion on customer satisfaction at Kayumanis Sanur Private Villa and Spa. This study employs quantitative research methods in conjunction with a descriptive approach. The sampling method was carried out with specific objectives and considerations with the criteria of customers who had transacted with Kayumanis Sanur Private Villa. The sample size is 80 people, and the data analysis techniques used are descriptive data analysis, validity and reliability testing, the classical assumption test, multiple linear regression, and t test analysis. The results of the analysis show that the regression results are Y = 5.424 + 0.228X1 + 0.166X2. The results of this study show that service quality (X1) has a positive influence, and the most influential variable on customer satisfaction (Y) is shown in the regression coefficient b1X1, which has a positive value of 0.228. The regression coefficient b2X2 has a positive value of 0.166, indicating that promotion (X2) has a positive effect on customer satisfaction (Y). Suggestions for Kayumanis Sanur Private Villa include the need to maintain the quality of service and promotions provided if they need to be improved again in order to achieve customer satisfaction on a consistent basis.
{"title":"PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN KAYUMANIS SANUR PRIVATE VILLA AND SPA","authors":"Agus Rianto, Saortua Marbun, I. Agus, Suarsana Ariesta, Universitas Triatma Mulya","doi":"10.51713/jarma.v3i3.80","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.80","url":null,"abstract":"The purpose of this research is to examine the impact of service quality and promotion on customer satisfaction at Kayumanis Sanur Private Villa and Spa. This study employs quantitative research methods in conjunction with a descriptive approach. The sampling method was carried out with specific objectives and considerations with the criteria of customers who had transacted with Kayumanis Sanur Private Villa. The sample size is 80 people, and the data analysis techniques used are descriptive data analysis, validity and reliability testing, the classical assumption test, multiple linear regression, and t test analysis. The results of the analysis show that the regression results are Y = 5.424 + 0.228X1 + 0.166X2. The results of this study show that service quality (X1) has a positive influence, and the most influential variable on customer satisfaction (Y) is shown in the regression coefficient b1X1, which has a positive value of 0.228. The regression coefficient b2X2 has a positive value of 0.166, indicating that promotion (X2) has a positive effect on customer satisfaction (Y). Suggestions for Kayumanis Sanur Private Villa include the need to maintain the quality of service and promotions provided if they need to be improved again in order to achieve customer satisfaction on a consistent basis.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"87 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83374422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of product, price and promotion on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar Branch. Respondents in this study were all passengers who came to transact at the Garuda Indonesia sales office, Puputan Denpasar Branch. Total respondents in this research amounted to 94 people. In this study using statistical analysis through a computer program SPSS (Statistical For Social Science). The results of the instrument test in this study showed valid and reliable data. The results of this study indicate that product, price and promotion have a positive and significant effect on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar branch
本研究旨在确定产品、价格和促销对印尼鹰航普普坦登巴萨分公司的消费者机票购买决策的影响。本研究的受访者都是来到印尼鹰航销售办事处，普普坦登巴萨分公司进行交易的乘客。本次调查的调查对象共计94人。本研究采用SPSS (statistical For Social Science)计算机程序进行统计分析。本研究的仪器测试结果显示数据有效可靠。研究结果表明，产品、价格和促销对印尼鹰航普普坦登巴萨分公司的消费者机票购买决策有显著的正向影响
{"title":"PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KONSUMEN DI KANTOR PENJUALAN GARUDA INDONESIA CABANG PUPUTAN DENPASAR","authors":"Ni Made Sonya Marina Dewi, Ida Ketut Kusumawijaya","doi":"10.51713/jarma.v3i3.88","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.88","url":null,"abstract":"This study aims to determine the effect of product, price and promotion on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar Branch. Respondents in this study were all passengers who came to transact at the Garuda Indonesia sales office, Puputan Denpasar Branch. Total respondents in this research amounted to 94 people. In this study using statistical analysis through a computer program SPSS (Statistical For Social Science). The results of the instrument test in this study showed valid and reliable data. The results of this study indicate that product, price and promotion have a positive and significant effect on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar branch","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74881643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ni Made Martini, A. A. Ketut Sri Asih, Ni Made Ernila Junipisa
In addition to work motivation, the work environment must be also be considered, a good and conducive work environment will create a comfaortabel working atmosphere. The purposes of this study is to determine the independent variables that have a dominant influence on the performance of Civil Servants at Dinas Pendidikan Kepemudaan dan Olah Raga Kabupaten Badung. The sampling technique used is the cencus technique. The data analysis tool used is multiple linear regression analysis with application (SPSS) version 16.0.the regression equation of this study is Y = 4.107 + 0.568X1 + 1.125X2. The magnitude of the influence of work motivation and work environment on employee performance at Dinas Pendidikan Kepemudaan dan Olah Raga Kabupaten Badung can be seen from the R square value of 0.453. this means that 45,3% of employee performance variables can be explained by work motivation and work environment variables, while the remaining 54,7% is explained by other variables outside this study, 4). The variables that has the most dominant influence is work motivation variables. Judging from the value of the work motivation beta coefficient which is worth 0.405, it is greater than the work environment beta coefficient which is worth 0.404.
除了工作动机，工作环境也必须要考虑，一个良好的、有益的工作环境会创造一个舒适的工作氛围。本研究的目的是确定对Dinas Pendidikan Kepemudaan and Olah Raga Kabupaten Badung公务员绩效有主导影响的自变量。所使用的抽样技术是普查技术。使用的数据分析工具是多元线性回归分析与应用程序(SPSS) 16.0版本。本研究的回归方程为Y = 4.107 + 0.568X1 + 1.125X2。Dinas Pendidikan Kepemudaan dan Olah Raga Kabupaten Badung的工作动机和工作环境对员工绩效的影响程度可以从R平方值0.453看出。这意味着45,3%的员工绩效变量可以通过工作动机和工作环境变量来解释，而剩下的54,7%可以通过本研究之外的其他变量来解释，4)。其中影响最大的变量是工作动机变量。从工作动机β系数的值来看，其值为0.405，大于工作环境β系数的值0.404。
{"title":"PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL PADA DINAS PENDIDIKAN KEPEMUDAAN DAN OLAH RAGA KABUPATEN BADUNG","authors":"Ni Made Martini, A. A. Ketut Sri Asih, Ni Made Ernila Junipisa","doi":"10.51713/jarma.v3i3.87","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.87","url":null,"abstract":"In addition to work motivation, the work environment must be also be considered, a good and conducive work environment will create a comfaortabel working atmosphere. The purposes of this study is to determine the independent variables that have a dominant influence on the performance of Civil Servants at Dinas Pendidikan Kepemudaan dan Olah Raga Kabupaten Badung. The sampling technique used is the cencus technique. The data analysis tool used is multiple linear regression analysis with application (SPSS) version 16.0.the regression equation of this study is Y = 4.107 + 0.568X1 + 1.125X2. The magnitude of the influence of work motivation and work environment on employee performance at Dinas Pendidikan Kepemudaan dan Olah Raga Kabupaten Badung can be seen from the R square value of 0.453. this means that 45,3% of employee performance variables can be explained by work motivation and work environment variables, while the remaining 54,7% is explained by other variables outside this study, 4). The variables that has the most dominant influence is work motivation variables. Judging from the value of the work motivation beta coefficient which is worth 0.405, it is greater than the work environment beta coefficient which is worth 0.404.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85213102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Reinaldi Wiranata, Luh Komang, C. Dewi, Universitas Triatma Mulya
This study aims to determine and analyze the influence of brand image, price and promotion on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. The sampling technique used in this study is purposive sampling with the criteria of age, gender and brand purchased by respondents, namely people who buy smartphone products in Tabanan City. The data collection technique used is a questionnaire distributed using google form to 100 respondents. The analysis technique in this research is descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression test, and t test analysis. Multiple linear regression analysis using SPSS 20 software for windows. The results of this study indicate that: Brand Image has a positive and partially significant influence on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. Price has a positive and significant influence partially on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. Promotion has a positive and significant influence partially on smartphone purchasing decisions in Tabanan City during the Covid- 19 pandemic. The implication of this research is that the company should maintain brand image, price and promotion because it can improve smartphone purchasing decisions and improve more sophisticated and attractive technology on smartphone products that will be sold in the future
{"title":"PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI KOTA TABANAN PADA MASA PANDEMI COVID-19","authors":"Reinaldi Wiranata, Luh Komang, C. Dewi, Universitas Triatma Mulya","doi":"10.51713/jarma.v3i3.90","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.90","url":null,"abstract":"This study aims to determine and analyze the influence of brand image, price and promotion on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. The sampling technique used in this study is purposive sampling with the criteria of age, gender and brand purchased by respondents, namely people who buy smartphone products in Tabanan City. The data collection technique used is a questionnaire distributed using google form to 100 respondents. The analysis technique in this research is descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression test, and t test analysis. Multiple linear regression analysis using SPSS 20 software for windows. The results of this study indicate that: Brand Image has a positive and partially significant influence on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. Price has a positive and significant influence partially on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. Promotion has a positive and significant influence partially on smartphone purchasing decisions in Tabanan City during the Covid- 19 pandemic. The implication of this research is that the company should maintain brand image, price and promotion because it can improve smartphone purchasing decisions and improve more sophisticated and attractive technology on smartphone products that will be sold in the future","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75429080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Performance is the result of work that has a strong relationship with the organization's strategic goals, customer satisfaction, and contributes to the economy. Job satisfaction, work motivation and organizational commitment can affect employee performance. This study aims to examine the effect of job satisfaction, work motivation and organizational commitment on employee performance. Case study of Arena Pub & Restaurant employees. This research was conducted at Arena Pub & Restaurant Sanur. Determination of the sample using certain considerations. The number of respondents used in this study were 70 people. The research method used is quantitative research and for data analysis using multiple linear regression analysis. The results of the study stated that job satisfaction had a positive and significant effect on the performance of employees at Arena Pub & Restaurant with a significance value of 0.005 <0.05. Work motivation has a positive and significant effect on employee performance at Arena Pub & Restaurant with a significance value of 0.002 <0.05. Organizational commitment has a positive and significant effect on employee performance at Arena Pub & Restaurant with a significance value of 0.005 <0.05.
{"title":"PENGARUH KEPUASAN KEJA, MOTIVASI KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN","authors":"Putu Krisda Pramitha Wiyani, Putu Bagus Suthanaya","doi":"10.51713/jarma.v3i3.89","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.89","url":null,"abstract":"Performance is the result of work that has a strong relationship with the organization's strategic goals, customer satisfaction, and contributes to the economy. Job satisfaction, work motivation and organizational commitment can affect employee performance. This study aims to examine the effect of job satisfaction, work motivation and organizational commitment on employee performance. Case study of Arena Pub & Restaurant employees. This research was conducted at Arena Pub & Restaurant Sanur. Determination of the sample using certain considerations. The number of respondents used in this study were 70 people. The research method used is quantitative research and for data analysis using multiple linear regression analysis. The results of the study stated that job satisfaction had a positive and significant effect on the performance of employees at Arena Pub & Restaurant with a significance value of 0.005 <0.05. Work motivation has a positive and significant effect on employee performance at Arena Pub & Restaurant with a significance value of 0.002 <0.05. Organizational commitment has a positive and significant effect on employee performance at Arena Pub & Restaurant with a significance value of 0.005 <0.05.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"5 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78399270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dewiwati Sujadi, I. Gede, Adi Pratama, Ni Luh, Sili Antari, Universitas Triatma Mulya
This study aims to determine and analyze whether product quality, service quality, and price affect to the customer satisfaction of Kopikota Bali. The data collection technique is purposive sampling. Respondents were set at 25 x 5 = 125 respondents. The research method applied in this study is based on multiple linear regression analysis with data collection techniques used are documentation and questionnaires. The data analysis technique used is quantitative descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression analysis and t test analysis. The results of the analysis show that the regression results are Y = 1.125 + 0.221X1 + 0.297X2 + 0.476X3. The conclusion obtained is that product quality (X1) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β1X1 which has a positive value of 0.211 with tcount = 2,301 > ttable = 1,979 with sig = 0,023. Service quality (X2) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β2X2 which has a positive value of 0.297 with a value of tcount = 4,450 > ttable = 1,979 with a value of sig = 0.000. Price (X3) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β3X3 which has a positive value of 0.476 with tcount = 4.219 > ttable = 1.979 with sig = 0.000 value. Suggestions for Kopikota Bali are the need to maintain product quality, service quality, and prices provided, and if necessary to be improved again in order to always achieve customer satisfaction.
{"title":"PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERDAHAP KEPUASAN PELANGGAN KOPIKOTA BALI","authors":"Dewiwati Sujadi, I. Gede, Adi Pratama, Ni Luh, Sili Antari, Universitas Triatma Mulya","doi":"10.51713/jarma.v3i3.84","DOIUrl":"https://doi.org/10.51713/jarma.v3i3.84","url":null,"abstract":"This study aims to determine and analyze whether product quality, service quality, and price affect to the customer satisfaction of Kopikota Bali. The data collection technique is purposive sampling. Respondents were set at 25 x 5 = 125 respondents. The research method applied in this study is based on multiple linear regression analysis with data collection techniques used are documentation and questionnaires. The data analysis technique used is quantitative descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression analysis and t test analysis. The results of the analysis show that the regression results are Y = 1.125 + 0.221X1 + 0.297X2 + 0.476X3. The conclusion obtained is that product quality (X1) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β1X1 which has a positive value of 0.211 with tcount = 2,301 > ttable = 1,979 with sig = 0,023. Service quality (X2) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β2X2 which has a positive value of 0.297 with a value of tcount = 4,450 > ttable = 1,979 with a value of sig = 0.000. Price (X3) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β3X3 which has a positive value of 0.476 with tcount = 4.219 > ttable = 1.979 with sig = 0.000 value. Suggestions for Kopikota Bali are the need to maintain product quality, service quality, and prices provided, and if necessary to be improved again in order to always achieve customer satisfaction.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89617114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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