Harliantara Harliantara, Nur’annafi Farni Syam Maella, Ari Junaedi, Dhimam Abror, Lu Hui Chen
Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on interesting messages. Selective perception means people interpret messages according to their ability. Selective retention is when a person only remembers the message they want. Radio advertising has several qualities and tools, which can be divided into Message Style, Message Structure, and Presenter. Radio advertising messages are readily forgotten since they function on the right side of the brain and excite more impulse nets, so they must be repeated. According to current studies, improving the Radio Advertising Components (Message delivery style, Message Structure, and Message Conveyor) by 0.125 times will enhance audience attention. Under the same conditions, increasing radio ad frequency and duration by 0.0512 times decreases audience interest. Increased radio advertising intensity decreases audience interest. Nonetheless, this may happen because field surveys suggest audiences are happier or more interested in listening to high-quality radio ads by paying special attention to radio ad aspects. Radio advertisement broadcasting is intense and plays low-quality ads, which displeases audiences.
{"title":"The impact of elements and advertising broadcasting intensity exposure in terrestrial radio","authors":"Harliantara Harliantara, Nur’annafi Farni Syam Maella, Ari Junaedi, Dhimam Abror, Lu Hui Chen","doi":"10.25139/jsk.v7i1.6144","DOIUrl":"https://doi.org/10.25139/jsk.v7i1.6144","url":null,"abstract":"Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on interesting messages. Selective perception means people interpret messages according to their ability. Selective retention is when a person only remembers the message they want. Radio advertising has several qualities and tools, which can be divided into Message Style, Message Structure, and Presenter. Radio advertising messages are readily forgotten since they function on the right side of the brain and excite more impulse nets, so they must be repeated. According to current studies, improving the Radio Advertising Components (Message delivery style, Message Structure, and Message Conveyor) by 0.125 times will enhance audience attention. Under the same conditions, increasing radio ad frequency and duration by 0.0512 times decreases audience interest. Increased radio advertising intensity decreases audience interest. Nonetheless, this may happen because field surveys suggest audiences are happier or more interested in listening to high-quality radio ads by paying special attention to radio ad aspects. Radio advertisement broadcasting is intense and plays low-quality ads, which displeases audiences.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129992659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The role of parents is very important in communicating sex education to children. However, in this study, the researchers focused on communication between families of different cultures, namely parents from Indonesia and the Netherlands in providing sex education to adolescents. Every culture has a different view of sex education. It can be seen that Indonesian culture still considers sex education taboo, so few parents discuss sex education for teenagers. At the same time, in the Netherlands, there are programs on sex education so that children can get it and avoid its unhealthy effects. The study aimed to determine: 1) family communication patterns in sex education by parents to adolescents in families of different cultures; 2) knowing the communication barriers faced and the role of family communication in discussing sex education in families of different cultures. The theory used in this research is Communication Accommodation. This study uses a qualitative approach with a case study method. The data collection technique used is in-depth interviews. The findings show that the communication pattern shown by families with Dutch Sundanese culture is a balanced split pattern and the Dutch-Balinese family shows an equality split pattern of communication. The communication pattern that takes place is driven by intercultural relationships that are open and mutually respectful. The obstacles found were differences in mindsets and ways of communicating in discussing sexual problems in children and the three families of participants showed using a convergence strategy in communicating and interacting with family members, namely by adjusting their mindset, intonation, gesture, language, behaviour or Actions in carrying out family communication to communicate can be successful.
{"title":"Strategi akomodasi komunikasi pendidikan seks remaja dalam keluarga kawin campur antar ras","authors":"Clara, Bherta Sri Eko Murtiningsih","doi":"10.25139/jsk.v6i3.4981","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4981","url":null,"abstract":"The role of parents is very important in communicating sex education to children. However, in this study, the researchers focused on communication between families of different cultures, namely parents from Indonesia and the Netherlands in providing sex education to adolescents. Every culture has a different view of sex education. It can be seen that Indonesian culture still considers sex education taboo, so few parents discuss sex education for teenagers. At the same time, in the Netherlands, there are programs on sex education so that children can get it and avoid its unhealthy effects. The study aimed to determine: 1) family communication patterns in sex education by parents to adolescents in families of different cultures; 2) knowing the communication barriers faced and the role of family communication in discussing sex education in families of different cultures. The theory used in this research is Communication Accommodation. This study uses a qualitative approach with a case study method. The data collection technique used is in-depth interviews. The findings show that the communication pattern shown by families with Dutch Sundanese culture is a balanced split pattern and the Dutch-Balinese family shows an equality split pattern of communication. The communication pattern that takes place is driven by intercultural relationships that are open and mutually respectful. The obstacles found were differences in mindsets and ways of communicating in discussing sexual problems in children and the three families of participants showed using a convergence strategy in communicating and interacting with family members, namely by adjusting their mindset, intonation, gesture, language, behaviour or Actions in carrying out family communication to communicate can be successful.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"185 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134173764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia has active social media users of 68.9% or 191.4 out of 277.7 million in 2022. Instagram is the second social media platform, with active users accounting for 84.8% of the population. The use of Instagram is certainly driven by certain motives that encourage people's attitudes and beliefs to access media as needed, and Instagram can provide satisfaction according to the needs of its audience. This study aims to examine the satisfaction of the Mahasantri University of Darussalam Gontor in accessing Instagram by taking 300 samples from 1,997 populations. The data were analysed using descriptive statistics to describe the findings referring to the Expectancy Value theory as a development of the Uses and Gratification theory with two variables, namely gratifications sought (GS) and gratification obtained (GO). Then a gap test was conducted between the mean scores of the GS and GO variables to determine the satisfaction of Darussalam Gontor University students in accessing Instagram social media. The results showed that Instagram could pleasure the Mahasantri University of Darussalam Gontor in building personal relationships, filling free time, getting entertainment, fulfilling knowledge needs, and solving problems. This study answers the phenomenon of using Instagram as the second most accessed social media platform by Indonesian people, especially among teenagers. This finding positively contributes to the University of Darussalam Gontor and educational institutions' management in using Instagram as a medium of socialisation and promotion. Also, as an effort for the government to improve social media literacy for the younger generation through various creative and educational content through Instagram.
到2022年，印尼活跃的社交媒体用户占68.9%，即2.777亿人中的1.914人。Instagram是第二大社交媒体平台，活跃用户占人口的84.8%。Instagram的使用当然是有一定的动机驱动的，这种动机鼓励人们的态度和信念根据需要访问媒体，Instagram可以根据受众的需求提供满足。本研究旨在通过从1997个人群中抽取300个样本来检验达鲁萨兰国贡托大学(Mahasantri University of Darussalam Gontor)访问Instagram的满意度。使用描述性统计方法对数据进行分析，以期望价值理论作为使用和满足理论的发展，描述两个变量，即寻求的满足(GS)和获得的满足(GO)。然后对GS和GO变量的平均得分进行差距测试，以确定达鲁萨兰贡托大学学生对Instagram社交媒体的满意度。结果表明，Instagram可以让达鲁萨兰国马哈桑特里大学的贡托在建立人际关系、填补空闲时间、获得娱乐、满足知识需求和解决问题方面感到快乐。这项研究回答了印度尼西亚人，尤其是青少年使用Instagram作为第二大社交媒体平台的现象。这一发现对达鲁萨兰贡托尔大学和教育机构利用Instagram作为社交和推广媒介的管理有积极的帮助。此外，为了提高年轻一代的社交媒体素养，政府还通过Instagram提供各种创意和教育内容。
{"title":"Satisfaction of mahasantri in accessing Instagram","authors":"M. Luthfi, Ade Bayu Firmansyach","doi":"10.25139/jsk.v6i3.5136","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5136","url":null,"abstract":"Indonesia has active social media users of 68.9% or 191.4 out of 277.7 million in 2022. Instagram is the second social media platform, with active users accounting for 84.8% of the population. The use of Instagram is certainly driven by certain motives that encourage people's attitudes and beliefs to access media as needed, and Instagram can provide satisfaction according to the needs of its audience. This study aims to examine the satisfaction of the Mahasantri University of Darussalam Gontor in accessing Instagram by taking 300 samples from 1,997 populations. The data were analysed using descriptive statistics to describe the findings referring to the Expectancy Value theory as a development of the Uses and Gratification theory with two variables, namely gratifications sought (GS) and gratification obtained (GO). Then a gap test was conducted between the mean scores of the GS and GO variables to determine the satisfaction of Darussalam Gontor University students in accessing Instagram social media. The results showed that Instagram could pleasure the Mahasantri University of Darussalam Gontor in building personal relationships, filling free time, getting entertainment, fulfilling knowledge needs, and solving problems. This study answers the phenomenon of using Instagram as the second most accessed social media platform by Indonesian people, especially among teenagers. This finding positively contributes to the University of Darussalam Gontor and educational institutions' management in using Instagram as a medium of socialisation and promotion. Also, as an effort for the government to improve social media literacy for the younger generation through various creative and educational content through Instagram. \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114722258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Witanti Prihatiningsih, M. Maliki, F. Ayuningtyas, Drina Intyaswati, Nur’annafi Farni Syam Maella
The Covid-19 pandemic has forced many people to stay at home. People in Indonesia are encouraged to work from home (WFH) from 2020 until 2022. The WFH has significantly impacted the economy, especially among field workers. The MA cannot promote its product and services during this time. Therefore, the sales are decreasing. This study describes how the MA uses WhatsApp to socialise their product and services to seek potential customers amid the pandemic. This research involved descriptive qualitative methods, with five MAs as respondents. This study showed that the MAs maximised WhatsApp in socialising funeral products to customers during the pandemic. MAs used WhatsApp features such as "Profile Picture" and "Status" to attract people by keeping their contact numbers. The funeral product details were later socialised in texts, photos, and videos funeral prices will never be mentioned by the MA unless potential customers are asking about it.
{"title":"WhatsApp as a strategy to socialise funeral products during the Covid-19 pandemic","authors":"Witanti Prihatiningsih, M. Maliki, F. Ayuningtyas, Drina Intyaswati, Nur’annafi Farni Syam Maella","doi":"10.25139/jsk.v6i3.5038","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5038","url":null,"abstract":"The Covid-19 pandemic has forced many people to stay at home. People in Indonesia are encouraged to work from home (WFH) from 2020 until 2022. The WFH has significantly impacted the economy, especially among field workers. The MA cannot promote its product and services during this time. Therefore, the sales are decreasing. This study describes how the MA uses WhatsApp to socialise their product and services to seek potential customers amid the pandemic. This research involved descriptive qualitative methods, with five MAs as respondents. This study showed that the MAs maximised WhatsApp in socialising funeral products to customers during the pandemic. MAs used WhatsApp features such as \"Profile Picture\" and \"Status\" to attract people by keeping their contact numbers. The funeral product details were later socialised in texts, photos, and videos funeral prices will never be mentioned by the MA unless potential customers are asking about it. \u0000 \u0000 \u0000 \u0000 \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132353094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal Komunikasi, Verdy Firmantoro, Irwansyah Billy K. Sarwono
Advances in information technology provide new opportunities and demand changes, one of which is in the construction of news. Digital media has also changed the landscape and the structure of the quality of the press, which prioritises emotional rather than rational aspects. As a result, the relationship between the media and the public is increasingly complex. This study aims to analyse the news in the Media Group Network newsroom as a news media from the perspective of a hybrid media system. This research is a qualitative study using an in-depth interview with the Editorial Board of the Media Group Network and journalists from Media Indonesia, Metro TV and Medcom.id, as well as a literature overview from related research and media content. The study results show that public mood affects the news construction process. Issue sensitivity tends to get more attention which contains shared values. There are three implications of influencing public mood in reporting: increasing democratic involvement, decentralising news sources, and influencing policy-making in the newsroom.
{"title":"Media Group Network on digital: news construction from the hybrid perspective","authors":"Jurnal Komunikasi, Verdy Firmantoro, Irwansyah Billy K. Sarwono","doi":"10.25139/jsk.v6i3.5077","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5077","url":null,"abstract":"Advances in information technology provide new opportunities and demand changes, one of which is in the construction of news. Digital media has also changed the landscape and the structure of the quality of the press, which prioritises emotional rather than rational aspects. As a result, the relationship between the media and the public is increasingly complex. This study aims to analyse the news in the Media Group Network newsroom as a news media from the perspective of a hybrid media system. This research is a qualitative study using an in-depth interview with the Editorial Board of the Media Group Network and journalists from Media Indonesia, Metro TV and Medcom.id, as well as a literature overview from related research and media content. The study results show that public mood affects the news construction process. Issue sensitivity tends to get more attention which contains shared values. There are three implications of influencing public mood in reporting: increasing democratic involvement, decentralising news sources, and influencing policy-making in the newsroom.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"312 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115440381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yumna Khairunnisa, Tazkya Aulia, E. Ompusunggu, Thia Charisma
The #CloseTheDoor Corbuzier Podcast caused controversy by uploading content featuring LGBT (Lesbian, Gay, Bisexual, and Transgender). As a form of rejection, the public used the hashtag #UnsubscribePodcastCorbuzier on Twitter to spawn a New Social Movement. The research reveals the question of how the Twitter actor role is formed by the hashtag communication network #UnsubscribePodcastCorbuzier. This study uses qualitative Social Network Analysis and Graph Theory. Based on network system analysis, @youtube became a very striking actor in the network. Relation has the property of the direction of the relationship or directed graph. Based on the results of the actor centrality research, YouTube actors in this study have high centrality. The #UnsubscribePodcastCorbuzier hashtag movement aligns with Jenkins' theory of Participatory Media Culture. People connect with each other through social media, sharing thoughts and tagging other accounts related to specific topics discussed.
{"title":"Peran Peran aktor Twitter pada gerakan tagar #unsubscribepodcastcorbuzier","authors":"Yumna Khairunnisa, Tazkya Aulia, E. Ompusunggu, Thia Charisma","doi":"10.25139/jsk.v6i3.4993","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4993","url":null,"abstract":"The #CloseTheDoor Corbuzier Podcast caused controversy by uploading content featuring LGBT (Lesbian, Gay, Bisexual, and Transgender). As a form of rejection, the public used the hashtag #UnsubscribePodcastCorbuzier on Twitter to spawn a New Social Movement. The research reveals the question of how the Twitter actor role is formed by the hashtag communication network #UnsubscribePodcastCorbuzier. This study uses qualitative Social Network Analysis and Graph Theory. Based on network system analysis, @youtube became a very striking actor in the network. Relation has the property of the direction of the relationship or directed graph. Based on the results of the actor centrality research, YouTube actors in this study have high centrality. The #UnsubscribePodcastCorbuzier hashtag movement aligns with Jenkins' theory of Participatory Media Culture. People connect with each other through social media, sharing thoughts and tagging other accounts related to specific topics discussed.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123088106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Today's job seekers prefer well-known companies, even though they're less likely to be accepted. The HR team must brand the company as an employer. Employer branding can be a company's image, values, and work culture. Employer branding has a greater impact on employee loyalty than non-emotional factors on employees. This study aims to explain 1) employer branding's impact on employee retention and performance, 2) employee retention's impact on employee performance, and 3) employer branding's impact on employee performance through employee retention as a mediator. 110 frontline workers from PT Kereta Api Indonesia (Persero) DAOP VII Madiun made up the research sample. The sampling was proportional random. Using SPSS and Sobel, this study uses descriptive and inferential analysis. Influence test results show that employer branding increases employee retention and performance, and employee retention increases employee performance. The results of path analysis and Sobel test of the mediator's role show that the direct effect of employer branding on employee retention after being controlled by employee retention as a mediator is not significant. Employee retention acts as a full mediator for employer branding's effect on employee performance, according to the mediator test. 2) Companies can improve employee performance by improving employee retention via career opportunities, awards, and employee relationships.
今天的求职者更喜欢知名公司，即使他们不太可能被录用。人力资源团队必须给公司打上雇主的烙印。雇主品牌可以是公司的形象、价值观和工作文化。雇主品牌对员工忠诚度的影响大于非情感因素对员工忠诚度的影响。本研究旨在解释1)雇主品牌对员工保留和绩效的影响，2)员工保留对员工绩效的影响，以及3)雇主品牌对员工绩效的影响，通过员工保留作为中介。来自PT Kereta Api Indonesia (Persero) DAOP VII maddiun的110名一线工人组成了研究样本。抽样是比例随机的。本研究使用SPSS和Sobel软件，采用描述性和推断性分析。影响检验结果显示，雇主品牌提升员工保留度和绩效，员工保留度提升员工绩效。中介作用的通径分析和Sobel检验结果表明，在被员工保留作为中介控制后，雇主品牌对员工保留的直接影响不显著。根据中介检验，员工保留在雇主品牌对员工绩效的影响中起完全中介作用。2)公司可以通过职业机会、奖励和员工关系来提高员工的保留率，从而提高员工绩效。
{"title":"Employer branding and employee performance at KAI: employee retention' role as mediator","authors":"Veronika Agustini Srimulyani, Y. Hermanto","doi":"10.25139/jsk.v6i3.5381","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5381","url":null,"abstract":"Today's job seekers prefer well-known companies, even though they're less likely to be accepted. The HR team must brand the company as an employer. Employer branding can be a company's image, values, and work culture. Employer branding has a greater impact on employee loyalty than non-emotional factors on employees. This study aims to explain 1) employer branding's impact on employee retention and performance, 2) employee retention's impact on employee performance, and 3) employer branding's impact on employee performance through employee retention as a mediator. 110 frontline workers from PT Kereta Api Indonesia (Persero) DAOP VII Madiun made up the research sample. The sampling was proportional random. Using SPSS and Sobel, this study uses descriptive and inferential analysis. Influence test results show that employer branding increases employee retention and performance, and employee retention increases employee performance. The results of path analysis and Sobel test of the mediator's role show that the direct effect of employer branding on employee retention after being controlled by employee retention as a mediator is not significant. Employee retention acts as a full mediator for employer branding's effect on employee performance, according to the mediator test. 2) Companies can improve employee performance by improving employee retention via career opportunities, awards, and employee relationships. \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122117224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The use of communication technology is only limited to a means of exchanging messages. However, there is a significant value behind it. As Baudrillard points out, in a consumer society, people buy products based on sign value, as indicated in this case study. The results of this study indicate that the #Kelasblogger community's Instagram social media posts contain various values, such as commodity and non-commodity values. The value of the commodity is detected in the XL Go MiFi modem purchased to support travelling activities. The use of information technology-based social media makes people have similar or uniform behaviour and compete in enjoying and spreading the sign values in their lives. This consumptive behaviour is caused by several underlying factors, namely the development of lifestyle into a separate commodity, the shift from production to consumption, and capitalism's shift from labour exploration to consumer exploration.
通信技术的使用仅限于交换信息的手段。然而，它背后有一个重要的价值。正如鲍德里亚所指出的，在消费社会中，人们购买产品是基于符号价值的，正如这个案例研究所表明的那样。本研究结果表明，#Kelasblogger社区的Instagram社交媒体帖子包含多种价值，如商品价值和非商品价值。商品的价值在购买的XL Go MiFi调制解调器中检测，以支持旅行活动。以信息技术为基础的社交媒体的使用，使人们在生活中具有相似或统一的行为，并在享受和传播符号价值观方面相互竞争。这种消费行为是由几个潜在因素造成的，即生活方式发展为单独的商品，从生产转向消费，资本主义从劳动探索转向消费探索。
{"title":"The value of signs in social media accounts of #kelasblogger Instagram community","authors":"Salman, Udi Rusadi, Rully Nasrullah","doi":"10.25139/jsk.v6i3.5382","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5382","url":null,"abstract":"The use of communication technology is only limited to a means of exchanging messages. However, there is a significant value behind it. As Baudrillard points out, in a consumer society, people buy products based on sign value, as indicated in this case study. The results of this study indicate that the #Kelasblogger community's Instagram social media posts contain various values, such as commodity and non-commodity values. The value of the commodity is detected in the XL Go MiFi modem purchased to support travelling activities. The use of information technology-based social media makes people have similar or uniform behaviour and compete in enjoying and spreading the sign values in their lives. This consumptive behaviour is caused by several underlying factors, namely the development of lifestyle into a separate commodity, the shift from production to consumption, and capitalism's shift from labour exploration to consumer exploration.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131364212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyse the function of social media as digital tourism branding carried out by Thailand and Malaysia after the COVID-19 pandemic. This research method uses descriptive qualitative methods with the help of the Nvivo 12 Plus application in processing the data. This study uses data from official Twitter social media accounts in Thailand and Malaysia. The results of this study indicate that the analysis of the Twitter conversations of the two accounts shows that the tweets and retweets of @AmazingThailand and @TourismMalaysia are mostly still focused on accounts from their respective domestic regions. The digital tourism branding, which is analysed using marketing communication theory, shows that Thailand and Malaysia have proactive efforts in planning indicators, creation, integration, and marketing strategies. Overall the digital tourism branding efforts carried out by Thailand and Malaysia are quite optimal.
{"title":"Digital tourism branding post-pandemic covid-19 on Twitter: Thailand dan Malaysia case study","authors":"Jurnal Komunikasi, Nita Aribah Hanif","doi":"10.25139/jsk.v6i3.4856","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4856","url":null,"abstract":"This study aims to analyse the function of social media as digital tourism branding carried out by Thailand and Malaysia after the COVID-19 pandemic. This research method uses descriptive qualitative methods with the help of the Nvivo 12 Plus application in processing the data. This study uses data from official Twitter social media accounts in Thailand and Malaysia. The results of this study indicate that the analysis of the Twitter conversations of the two accounts shows that the tweets and retweets of @AmazingThailand and @TourismMalaysia are mostly still focused on accounts from their respective domestic regions. The digital tourism branding, which is analysed using marketing communication theory, shows that Thailand and Malaysia have proactive efforts in planning indicators, creation, integration, and marketing strategies. Overall the digital tourism branding efforts carried out by Thailand and Malaysia are quite optimal. \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116368323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Miftha Pratiwi, ,. R. S. Andarini, Rini Setiyowati, A. Santoso
Most studies on image restoration concentrate on text analysis of firms and CEOs in the Western context; hence, there is a need to explore similar practices in public organisations or public officials in an Eastern context. This study intends to investigate tactics and methods for repairing the image of public officials in eastern nations, including Indonesia, to fill this void. Visual and thematic analysis was performed on a dataset containing 2,000 Instagram posts from seven public officials in Indonesia. According to our findings, the visual analysis identifies six content kinds, while the thematic analysis identifies ten content types. They constitute image restoration methods, such as compensation, bolstering, corrective action, and shifting the blame, and image recovery strategies, such as reducing offensiveness of event, corrective action, and denial. This study reveals that, contrary to western literature, public authorities in Indonesia tend to employ the method of minimising the offensiveness of an occurrence.
{"title":"Visualisation of image restoration for Indonesian public officials during the Covid-19 Pandemic","authors":"Miftha Pratiwi, ,. R. S. Andarini, Rini Setiyowati, A. Santoso","doi":"10.25139/jsk.v6i3.4971","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4971","url":null,"abstract":"Most studies on image restoration concentrate on text analysis of firms and CEOs in the Western context; hence, there is a need to explore similar practices in public organisations or public officials in an Eastern context. This study intends to investigate tactics and methods for repairing the image of public officials in eastern nations, including Indonesia, to fill this void. Visual and thematic analysis was performed on a dataset containing 2,000 Instagram posts from seven public officials in Indonesia. According to our findings, the visual analysis identifies six content kinds, while the thematic analysis identifies ten content types. They constitute image restoration methods, such as compensation, bolstering, corrective action, and shifting the blame, and image recovery strategies, such as reducing offensiveness of event, corrective action, and denial. This study reveals that, contrary to western literature, public authorities in Indonesia tend to employ the method of minimising the offensiveness of an occurrence.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124945250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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