Companies use Initial returns as a powerful marketing tactic to attract investors to buy IPO shares. This phenomenon is quite popular among investors, but can be detrimental to the issuer/company, so persuasive communication is needed by the Underwriter who is a third party to assist the company in persuading potential investors to get the best value. This study aims to understand the role of the Underwriter as a communicator for the marketing of initial shares on the Indonesia Stock Exchange, whose role is to organise and provide trading facilities. This study involved 49 companies that conducted Initial Public Offerings (IPOs) and were listed on the Indonesian Stock Exchange in 2019. This study places the Underwriter as an external party who is responsible for communicating financial conditions to potential investors for the most reasonable price. Underwriter's role as a communicator is practiced through marketing communications which is a method of delivering targeted information to clients in the fastest and most efficient way possible. The data that has been obtained is then analysed by Moderated Regression Analysis. The results of this study indicate that the Underwriter is able to moderate the relationship with investors during the IPO with the reputation of the Underwriter. This is because the Underwriter is able to persuade investment decisions during the marketing of the IPO.
{"title":"Peran underwriter sebagai komunikator pemasaran saham perdana di bursa efek Indonesia","authors":"Siti Istikhoroh, Maula Miftahul Jannah, Yuni Sukamdani, Martha Suhardiyah","doi":"10.25139/jsk.v6i1.4123","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4123","url":null,"abstract":"Companies use Initial returns as a powerful marketing tactic to attract investors to buy IPO shares. This phenomenon is quite popular among investors, but can be detrimental to the issuer/company, so persuasive communication is needed by the Underwriter who is a third party to assist the company in persuading potential investors to get the best value. This study aims to understand the role of the Underwriter as a communicator for the marketing of initial shares on the Indonesia Stock Exchange, whose role is to organise and provide trading facilities. This study involved 49 companies that conducted Initial Public Offerings (IPOs) and were listed on the Indonesian Stock Exchange in 2019. This study places the Underwriter as an external party who is responsible for communicating financial conditions to potential investors for the most reasonable price. Underwriter's role as a communicator is practiced through marketing communications which is a method of delivering targeted information to clients in the fastest and most efficient way possible. The data that has been obtained is then analysed by Moderated Regression Analysis. The results of this study indicate that the Underwriter is able to moderate the relationship with investors during the IPO with the reputation of the Underwriter. This is because the Underwriter is able to persuade investment decisions during the marketing of the IPO.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114975193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyse the harmony of religious communities with religious leaders through a collaborative governance perspective supported by the communication model. This research uses a qualitative research approach. I collected data through documents, interviews, and observations—analysing data by interactive model analysis. The results of this study are various kinds of friction between religious communities and religious leaders, which can be resolved by building a good relationship as unique culture (silaturahmi). Silaturahmi agrees that stakeholders institutionalised as a new model in solving religious harmony. Collaboration between religious leaders is committed to assisting community needs through social assistance and providing recommendations for places of worship. On the other hand, a collaboration between stakeholders requires a face-to-face, dialogical, and mass communication model.
{"title":"Collaborative governance and communication models to build religious harmony","authors":"Amirul Mustofa","doi":"10.25139/jsk.v6i1.4474","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4474","url":null,"abstract":"This study aims to analyse the harmony of religious communities with religious leaders through a collaborative governance perspective supported by the communication model. This research uses a qualitative research approach. I collected data through documents, interviews, and observations—analysing data by interactive model analysis. The results of this study are various kinds of friction between religious communities and religious leaders, which can be resolved by building a good relationship as unique culture (silaturahmi). Silaturahmi agrees that stakeholders institutionalised as a new model in solving religious harmony. Collaboration between religious leaders is committed to assisting community needs through social assistance and providing recommendations for places of worship. On the other hand, a collaboration between stakeholders requires a face-to-face, dialogical, and mass communication model.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"183 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134171587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yanti Tayo, Wahyu Utamidewi, M. Mayasari, Siti Nursanti, Zainal Abidini
This study aims to determine family communication to prevent COVID-19. This study uses descriptive qualitative research methods by collecting interview data. This study shows that family communication used by parents and children is very useful in preventing the spread of COVID-19 in Kerrawang Regency. The process of delivering messages related to the dangers of COVID-19 by parents can change children's understanding and behaviour so that preventive actions occur. This research contributes in the form of recommendations to every family so that they can comply with health protocols and always socialise with family members and the community to get used to healthy living by opening airflow in every room in the house, regulating interactions by using masks and keeping a distance in activities at home and outside the house.
{"title":"Family communication in efforts to prevent COVID-19 transmission in Indonesia","authors":"Yanti Tayo, Wahyu Utamidewi, M. Mayasari, Siti Nursanti, Zainal Abidini","doi":"10.25139/jsk.v6i1.3741","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3741","url":null,"abstract":"This study aims to determine family communication to prevent COVID-19. This study uses descriptive qualitative research methods by collecting interview data. This study shows that family communication used by parents and children is very useful in preventing the spread of COVID-19 in Kerrawang Regency. The process of delivering messages related to the dangers of COVID-19 by parents can change children's understanding and behaviour so that preventive actions occur. This research contributes in the form of recommendations to every family so that they can comply with health protocols and always socialise with family members and the community to get used to healthy living by opening airflow in every room in the house, regulating interactions by using masks and keeping a distance in activities at home and outside the house.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126372783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Most organisations in the world are facing great challenges due to the COVID-19 pandemic. They must struggle to sustain their business operation. Through a qualitative study, this study investigates how employees make sense of the COVID-19 pandemic, driving them to take actions of humanitarian solidarity to keep their organisation sustainable. Through a semi-structured interview, eight employees from various organisations were interviewed. The data were coded and analysed inductively. The findings reveal that employees’ sensemaking towards the pandemic encourages them to take actions on humanitarian solidarity to their organisation by working together, helping and supporting each other, promoting a feeling of unity, and being productive, motivated, and enthusiastic to maintain the sustainability of the organisation. Moreover, internalization of organic organisational values to employees promotes their humanitarian solidarity behaviours due to the pandemic by collecting information, processing information, reducing ambiguous and clearing complex information, building simple information, and supporting organisation.
{"title":"Understanding employee responses to the covid-19 pandemic: a sensemaking humanitarian solidarity perspective","authors":"N. Santoso","doi":"10.25139/jsk.v6i1.4137","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4137","url":null,"abstract":"Most organisations in the world are facing great challenges due to the COVID-19 pandemic. They must struggle to sustain their business operation. Through a qualitative study, this study investigates how employees make sense of the COVID-19 pandemic, driving them to take actions of humanitarian solidarity to keep their organisation sustainable. Through a semi-structured interview, eight employees from various organisations were interviewed. The data were coded and analysed inductively. The findings reveal that employees’ sensemaking towards the pandemic encourages them to take actions on humanitarian solidarity to their organisation by working together, helping and supporting each other, promoting a feeling of unity, and being productive, motivated, and enthusiastic to maintain the sustainability of the organisation. Moreover, internalization of organic organisational values to employees promotes their humanitarian solidarity behaviours due to the pandemic by collecting information, processing information, reducing ambiguous and clearing complex information, building simple information, and supporting organisation.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123089105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gonda Yumitro, D. Kurniawati, E. Abdelsalam, Syaza Shukri
This article analyses the influence of the use of social media among terrorist groups toward the development of terrorism in Indonesia. This research is crucial and interesting because the development of social media could be a prominent tool for a particular person or one group’s existence. Data were collected through literature reviews and studies on social media publications on the issue. The collected data were checked, classified, and analysed by using Nvivo plus 12. Based on the data analysis, it was found that terrorist groups have already used various social media such as Twitter, Facebook, YouTube, Instagram, and WhatsApp to recruit, share their ideologies, and spread their threats towards people. Each activity has its target and steps to strengthen their existences. These groups have implemented artificial intelligence (AI) by arranging the content management strategy for using social media within their groups or collaborating with other terrorist organisations' links. The result of this study could be the consideration of government policies in facing the development of terrorist groups, primarily which exist in social media.
本文分析了印尼恐怖组织使用社交媒体对恐怖主义发展的影响。这项研究是至关重要和有趣的，因为社交媒体的发展可能是一个特定的人或一个群体存在的重要工具。通过文献综述和对社交媒体出版物的研究收集数据。使用Nvivo plus 12对收集的数据进行检查、分类和分析。根据数据分析，恐怖组织已经利用Twitter、Facebook、YouTube、Instagram和WhatsApp等各种社交媒体招募人员，分享他们的意识形态，并传播他们对人们的威胁。每项活动都有其目标和步骤，以加强其存在。这些组织通过安排内容管理策略来实施人工智能(AI)，以便在其组织内使用社交媒体或与其他恐怖组织的链接合作。这项研究的结果可能是政府在面对恐怖组织发展时的政策考虑，恐怖组织主要存在于社交媒体中。
{"title":"The influences of social media toward the development of terrorism in Indonesia","authors":"Gonda Yumitro, D. Kurniawati, E. Abdelsalam, Syaza Shukri","doi":"10.25139/jsk.v6i1.3849","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3849","url":null,"abstract":"This article analyses the influence of the use of social media among terrorist groups toward the development of terrorism in Indonesia. This research is crucial and interesting because the development of social media could be a prominent tool for a particular person or one group’s existence. Data were collected through literature reviews and studies on social media publications on the issue. The collected data were checked, classified, and analysed by using Nvivo plus 12. Based on the data analysis, it was found that terrorist groups have already used various social media such as Twitter, Facebook, YouTube, Instagram, and WhatsApp to recruit, share their ideologies, and spread their threats towards people. Each activity has its target and steps to strengthen their existences. These groups have implemented artificial intelligence (AI) by arranging the content management strategy for using social media within their groups or collaborating with other terrorist organisations' links. The result of this study could be the consideration of government policies in facing the development of terrorist groups, primarily which exist in social media.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"102 Suppl 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116505813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Industrial era 4.0 shows that all human activities will be connected and dominated by digital media. Creativity and new ideas to innovate technology are the keys of this era. For example in the music industry 4.0, which develops music streaming technology products, trying to attract a lot of millennials generation. In the context of Indonesia, Langit Musik as a local product competes with Spotify as an international product. Therefore, through this literature review-based research and interview with some of the participants in Whatsapp phone call, researchers want to see what kind of music streaming platform in the industrial era 4.0 make many peoples interested, especially the millennials generation in Indonesia. The results show that the use of Spotify in Indonesia is still more popular than Langit Musik, because for most of the Indonesian millennial generation Spotify is already suitable for the music streaming criteria they want. These include a diverse and global selection of songs, from old songs to the latest songs that are always up-to-date, have a simple and eye-catching display, easy to use, clear sound quality, have lyrics for karaoke, integrated with social media for status updates, have playlist personalisation feature, and no need to use large mobile data internet quota. However, Spotify and Langit Musik are still not able to attract their customers to switch from free to premium services, due to different needs and there are people who are still comfortable downloading songs illegally even though they already had music streaming. Spotify has become more popular than Langit Musik because of consumer trust in its quality, besides that personal promotion by word-of-mouth from the closest people and status updates on social media, which also support the expansion of Spotify's popularity.
{"title":"Music streaming dalam industri musik era industri 4.0","authors":"Rissa Amanda","doi":"10.25139/jsk.v6i1.3772","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3772","url":null,"abstract":"Industrial era 4.0 shows that all human activities will be connected and dominated by digital media. Creativity and new ideas to innovate technology are the keys of this era. For example in the music industry 4.0, which develops music streaming technology products, trying to attract a lot of millennials generation. In the context of Indonesia, Langit Musik as a local product competes with Spotify as an international product. Therefore, through this literature review-based research and interview with some of the participants in Whatsapp phone call, researchers want to see what kind of music streaming platform in the industrial era 4.0 make many peoples interested, especially the millennials generation in Indonesia. The results show that the use of Spotify in Indonesia is still more popular than Langit Musik, because for most of the Indonesian millennial generation Spotify is already suitable for the music streaming criteria they want. These include a diverse and global selection of songs, from old songs to the latest songs that are always up-to-date, have a simple and eye-catching display, easy to use, clear sound quality, have lyrics for karaoke, integrated with social media for status updates, have playlist personalisation feature, and no need to use large mobile data internet quota. However, Spotify and Langit Musik are still not able to attract their customers to switch from free to premium services, due to different needs and there are people who are still comfortable downloading songs illegally even though they already had music streaming. Spotify has become more popular than Langit Musik because of consumer trust in its quality, besides that personal promotion by word-of-mouth from the closest people and status updates on social media, which also support the expansion of Spotify's popularity.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121338451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines communication strategies, especially the East Kalimantan provincial government, in tourism development during the COVID-19 pandemic. This research aims to be a benchmark for other areas affected by COVID-19. It also adds to a better understanding of the current government, stakeholders, and other tourist enterprises’ communication. Understanding communication's underlying structure is also crucial for gaining a competitive edge in a crisis. The type of research used in this research is qualitative. The data collection in this study was in the form of secondary data taken from literature, thirty online media, and the official website of the East Kalimantan provincial government. Data analysis in this study used NVivo 12 Plus software with crosstab query analysis. The result of this research is that the communication strategy of the East Kalimantan provincial government is relatively good. Proven by implementing a communication strategy based on collaboration between institutions and supported by digital media, building converged communication and providing excellent service. The government also uses a marketing communication strategy. However, another finding is that the role obtained in the implications of technology can be a concern in integrating digital media.
{"title":"Communication strategy of the East Kalimantan government on tourism development","authors":"A. Anwar, Iman Surya, Erwin Resmawan","doi":"10.25139/jsk.v6i1.4112","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4112","url":null,"abstract":"This study examines communication strategies, especially the East Kalimantan provincial government, in tourism development during the COVID-19 pandemic. This research aims to be a benchmark for other areas affected by COVID-19. It also adds to a better understanding of the current government, stakeholders, and other tourist enterprises’ communication. Understanding communication's underlying structure is also crucial for gaining a competitive edge in a crisis. The type of research used in this research is qualitative. The data collection in this study was in the form of secondary data taken from literature, thirty online media, and the official website of the East Kalimantan provincial government. Data analysis in this study used NVivo 12 Plus software with crosstab query analysis. The result of this research is that the communication strategy of the East Kalimantan provincial government is relatively good. Proven by implementing a communication strategy based on collaboration between institutions and supported by digital media, building converged communication and providing excellent service. The government also uses a marketing communication strategy. However, another finding is that the role obtained in the implications of technology can be a concern in integrating digital media.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128028795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Women domestic workers are often associated with females whose only task is completing domestic work. However, this construction has changed along with the development of the labour industry. Currently, they are associated with skilled domestic workers. The relationship between women domestic workers and their employer that was previously based on kinship is supposed to have shifted to a formal relationship, with work and wage agreements. This construction is also strengthened by the presence of social media, as a means for conveying their narrative as skilled workers and not just servants for their employers. This study examines the process of symbolic interactionism in women domestic workers through their narratives as skilled domestic workers. The data was collected qualitatively from four women domestic workers in the Jakarta area as the research participants. As a metropolitan city, Jakarta has the highest number of domestic workers in Indonesia. Based on the data analysis, women domestic workers conceptualised their profession as experienced and versatile individuals in performing various domestic work and are the backbone of their respective families. Therefore, this conceptualisation shows that the participants can break away from the stereotype that domestic workers are lowly and unskilled workers. The interaction between participants and their employer raises non-physical symbols reflecting dedication and loyalty. In addition, the interaction process is a learning tool for subjects to obtain resources that equalise them with other workers in the domestic sector.
{"title":"Reaching for the dream: A narrative study of skilled women domestic workers","authors":"Nuria Astagini, B. Sarwono","doi":"10.25139/jsk.v6i1.3987","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3987","url":null,"abstract":"Women domestic workers are often associated with females whose only task is completing domestic work. However, this construction has changed along with the development of the labour industry. Currently, they are associated with skilled domestic workers. The relationship between women domestic workers and their employer that was previously based on kinship is supposed to have shifted to a formal relationship, with work and wage agreements. This construction is also strengthened by the presence of social media, as a means for conveying their narrative as skilled workers and not just servants for their employers. This study examines the process of symbolic interactionism in women domestic workers through their narratives as skilled domestic workers. The data was collected qualitatively from four women domestic workers in the Jakarta area as the research participants. As a metropolitan city, Jakarta has the highest number of domestic workers in Indonesia. Based on the data analysis, women domestic workers conceptualised their profession as experienced and versatile individuals in performing various domestic work and are the backbone of their respective families. Therefore, this conceptualisation shows that the participants can break away from the stereotype that domestic workers are lowly and unskilled workers. The interaction between participants and their employer raises non-physical symbols reflecting dedication and loyalty. In addition, the interaction process is a learning tool for subjects to obtain resources that equalise them with other workers in the domestic sector.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115381326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
FoMO is often used to test behavioural tendencies, individuals who tend to be more involved, encourage individual behaviour caused by fear, anxiety that arises in it, especially for the millennial group. Currently, the commercial industry has also succeeded in exploiting FoMO-based concepts in marketing and advertising approaches, including involving consumers in disseminating product information to the public. Previous research revealed that there is a significant influence on how FoMO can influence consumer behaviour on online shopping considerations, showing a relationship between FoMO on social media and the tendency to spread word-of-mouth in the online realm (eWOM). This study uses an approach with an interview method to get views from the experiences of social media users actively using the Marketplace platform in online shopping needs regarding the relationship between FoMO, eWOM and online shopping considerations on Marketplace from both the recipient and the sender of eWOM messages. All informants stated that FoMO and eWOM on social media have a tendency to encourage active responses to find out, share information with those closest to them so that they can determine shopping considerations both for merchants or Marketplaces.
{"title":"FoMo di media sosial dan e-WoM : pertimbangan berbelanja daring pada marketplace","authors":"Caroline Claudia Christy","doi":"10.25139/jsk.v6i1.3742","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3742","url":null,"abstract":"FoMO is often used to test behavioural tendencies, individuals who tend to be more involved, encourage individual behaviour caused by fear, anxiety that arises in it, especially for the millennial group. Currently, the commercial industry has also succeeded in exploiting FoMO-based concepts in marketing and advertising approaches, including involving consumers in disseminating product information to the public. Previous research revealed that there is a significant influence on how FoMO can influence consumer behaviour on online shopping considerations, showing a relationship between FoMO on social media and the tendency to spread word-of-mouth in the online realm (eWOM). This study uses an approach with an interview method to get views from the experiences of social media users actively using the Marketplace platform in online shopping needs regarding the relationship between FoMO, eWOM and online shopping considerations on Marketplace from both the recipient and the sender of eWOM messages. All informants stated that FoMO and eWOM on social media have a tendency to encourage active responses to find out, share information with those closest to them so that they can determine shopping considerations both for merchants or Marketplaces.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116530780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
YouTube challenges the media monopoly by providing spaces for everyone to produce including the cultural industry products like podcasts. Deddy Corbuzier took advantage of this opportunity by opening a channel on YouTube. At first, Deddy criticised the ‘garbage’ broadcast on television, but then he invited Dinar Candy and managed to become a top view the worst video he has ever made. This study looks at the commodification of two Deddy Corbuzier’s YouTube content with Dinar Candy and Siti Fadilah Supari and sees it from Adorno’s critical point of view of the cultural industry. This research uses multimodality analysis and critical discourse analysis. The result is Deddy Corbuzier, who was first known as a YouTuber with critical content and used YouTube to resist media monopoly. However, he compromised his integrity, followed capitalism’s flow, and created content for profit by repeating his success for popular and uncritical videos.
{"title":"YouTube content commodification: a critical discourse analysis on Deddy Corbuzier’s channel","authors":"Endah Saftarina Khairiyani","doi":"10.25139/jsk.v6i1.4335","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4335","url":null,"abstract":"YouTube challenges the media monopoly by providing spaces for everyone to produce including the cultural industry products like podcasts. Deddy Corbuzier took advantage of this opportunity by opening a channel on YouTube. At first, Deddy criticised the ‘garbage’ broadcast on television, but then he invited Dinar Candy and managed to become a top view the worst video he has ever made. This study looks at the commodification of two Deddy Corbuzier’s YouTube content with Dinar Candy and Siti Fadilah Supari and sees it from Adorno’s critical point of view of the cultural industry. This research uses multimodality analysis and critical discourse analysis. The result is Deddy Corbuzier, who was first known as a YouTuber with critical content and used YouTube to resist media monopoly. However, he compromised his integrity, followed capitalism’s flow, and created content for profit by repeating his success for popular and uncritical videos. \u0000 \u0000 \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127109821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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