S. Sumartias, H. Hafiar, Kholidil Amin, P. Limilia, Ari Agung Prastowo
The present study examines website accessibility on the labour union's website regarding their ability to provide a friendly website for people with disabilities. Web Content Accessibility Guidelines (WCAG) were employed to assess web accessibility. Labour union confederation’s website had significant accessibility errors on adaptable, navigable, operable, and low-contrast elements. Besides, the website had severe alerts and errors. Generally, most websites have not employ accessibility guidelines; hence information rights fulfilment among people with disabilities failed to be achieved. The limitation of this research lies in the number of labour union websites being analysed. Nevertheless, this research employs labour confederation websites with many members and federations that represent labour unions based on the type and location in Indonesia. Another limitation lies in the evaluation tools, which are limited to free tools usage. Thus, future research should employ various tools, neither free nor paid tools. Website developers should get socialisation regarding the urgency of website accessibility while repairing some aspects with low scores and errors. The government should enforce accessibility regulations. The community of people with disabilities should actively deliver their feedback to web developers thus their information rights can be fulfilled. The information rights fulfilment among workers with a disability tends to neglect by the labour unions. It can be seen from the labour union confederation's website that it is not accessible yet for all workers, so an inclusive workplace is challenging to achieve.
{"title":"Labour union’s website accessibility and information rights fulfilment among workers with disability","authors":"S. Sumartias, H. Hafiar, Kholidil Amin, P. Limilia, Ari Agung Prastowo","doi":"10.25139/jsk.v6i3.4952","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4952","url":null,"abstract":"The present study examines website accessibility on the labour union's website regarding their ability to provide a friendly website for people with disabilities. Web Content Accessibility Guidelines (WCAG) were employed to assess web accessibility. Labour union confederation’s website had significant accessibility errors on adaptable, navigable, operable, and low-contrast elements. Besides, the website had severe alerts and errors. Generally, most websites have not employ accessibility guidelines; hence information rights fulfilment among people with disabilities failed to be achieved. The limitation of this research lies in the number of labour union websites being analysed. Nevertheless, this research employs labour confederation websites with many members and federations that represent labour unions based on the type and location in Indonesia. Another limitation lies in the evaluation tools, which are limited to free tools usage. Thus, future research should employ various tools, neither free nor paid tools. Website developers should get socialisation regarding the urgency of website accessibility while repairing some aspects with low scores and errors. The government should enforce accessibility regulations. The community of people with disabilities should actively deliver their feedback to web developers thus their information rights can be fulfilled. The information rights fulfilment among workers with a disability tends to neglect by the labour unions. It can be seen from the labour union confederation's website that it is not accessible yet for all workers, so an inclusive workplace is challenging to achieve.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133575106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lintang Citra Christiani, Prinisia Nurul Ikasari, Fitria Khairum Nisa
So far, the development of tourism in Borobudur depends on The Borobudur Temple as a tourist destination. Meanwhile, sustainable tourism, can’t only promote destinations, but also the strengthening of environmental sustainability, local wisdom, and sustainable economy. This study aims to explain the development of creative tourism through the model of storynomics tourism in Borobudur. The concept used in this research include creative tourism, storytelling in marketing communication, and storynomics tourism model. This research applies both quantitative and qualitative approach. Data collection was done through a survey, FGD, and interview. The result show that there are at least five sources of tourism creativity in Borobudur, namely creativity in nature, arts/craft, spirituality, gastronomy, and language. The creativity comes from collaboration between government, local communities, tourism service provider, and the tourism themselves. The development of creative tourism is done with the formation of cultural narrative that originates from culture, history, and relief of Borobudur Temple into story of economic value (storynomics). Should be italic
{"title":"Creative tourism development through storynomics tourism model in Borobudur","authors":"Lintang Citra Christiani, Prinisia Nurul Ikasari, Fitria Khairum Nisa","doi":"10.25139/jsk.v6i3.4682","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4682","url":null,"abstract":"So far, the development of tourism in Borobudur depends on The Borobudur Temple as a tourist destination. Meanwhile, sustainable tourism, can’t only promote destinations, but also the strengthening of environmental sustainability, local wisdom, and sustainable economy. This study aims to explain the development of creative tourism through the model of storynomics tourism in Borobudur. The concept used in this research include creative tourism, storytelling in marketing communication, and storynomics tourism model. This research applies both quantitative and qualitative approach. Data collection was done through a survey, FGD, and interview. The result show that there are at least five sources of tourism creativity in Borobudur, namely creativity in nature, arts/craft, spirituality, gastronomy, and language. The creativity comes from collaboration between government, local communities, tourism service provider, and the tourism themselves. The development of creative tourism is done with the formation of cultural narrative that originates from culture, history, and relief of Borobudur Temple into story of economic value (storynomics). \u0000 \u0000Should be italic","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133978039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The background of this research is the phenomenon of villages that fail in branding and developing a positive image that causes marginalisation and stigma. The two research locations are the Sumberglagah ‘Leprosy Village’ in Tangjungkenongo and the ‘Duck Village’ in Modopuro. This study intended to answer two questions: how does it apply the place branding concept in the village scope? And more specifically, how do the village elites respond to these stigmas and discriminatory treatment the villagers receive? We used qualitative methods through interviews and questionnaires to answer these questions. This study found that the Tanjungkenongo village is known as the “Leprosy Village,” and one of the Sub-Villages in Sumberglagah is called the “Beggar Village.” On the other hand, the Modopuro village is known as the “Duck Village,” and Sememi’s Sub-Village is known as the “Chicken Intestine Waste Village.” As a response, the Tanjungkenongo Village elites tend to accept these outsiders’ perceptions towards their village. Meanwhile, the Modopuro Village Elites were divided into two groups. The elites who own related industries (duck farming, poultry slaughter, chicken intestine chips) feel comfortable with this image. In contrast, the elites who have no direct interest in the industries directly reject those outsiders’ views.
{"title":"The practice of village branding and marginalisation in Mojokerto, Indonesia","authors":"E. Hidayat, D. Susilo, Aufa Izzuddin Baihaqi","doi":"10.25139/jsk.v6i3.5313","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5313","url":null,"abstract":"The background of this research is the phenomenon of villages that fail in branding and developing a positive image that causes marginalisation and stigma. The two research locations are the Sumberglagah ‘Leprosy Village’ in Tangjungkenongo and the ‘Duck Village’ in Modopuro. This study intended to answer two questions: how does it apply the place branding concept in the village scope? And more specifically, how do the village elites respond to these stigmas and discriminatory treatment the villagers receive? We used qualitative methods through interviews and questionnaires to answer these questions. This study found that the Tanjungkenongo village is known as the “Leprosy Village,” and one of the Sub-Villages in Sumberglagah is called the “Beggar Village.” On the other hand, the Modopuro village is known as the “Duck Village,” and Sememi’s Sub-Village is known as the “Chicken Intestine Waste Village.” As a response, the Tanjungkenongo Village elites tend to accept these outsiders’ perceptions towards their village. Meanwhile, the Modopuro Village Elites were divided into two groups. The elites who own related industries (duck farming, poultry slaughter, chicken intestine chips) feel comfortable with this image. In contrast, the elites who have no direct interest in the industries directly reject those outsiders’ views.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132265647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Santi Isnaini, E. Setijaningrum, Ruth Christien Pniel Angelia
One of the key strategies for tourism and hospitality recovery post-Covid-19 is communicating the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) policy. CHSE policy ensures that tourism actors and tourists conduct a new tourism culture that coalesced with the global pandemic. Therefore, the current study offers a study case reviewing the communication of CHSE policy in Bromo Tengger Semeru (BTS) tourist areas. BTS is designated as one of the Indonesian government's national tourism strategic areas or New Bali with priority status. We reviewed published tourism and hospitality literature pandemic-related articles to meet our research objectives and conducted in-depth interviews with BTS community leaders. Based on the results, we identified that the communication of CHSE policy in the BTS area applies an ideation communication strategy, emphasising instructional, directional, and non-directional communication patterns. These communication patterns are implemented through the three categories of policy instruments that consider the people's cognitive, emotional, and social aspects of the BTS.
{"title":"Communicating cleanliness, health, safety, and environmental sustainability policy during Covid-19","authors":"Santi Isnaini, E. Setijaningrum, Ruth Christien Pniel Angelia","doi":"10.25139/jsk.v6i3.4529","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4529","url":null,"abstract":"One of the key strategies for tourism and hospitality recovery post-Covid-19 is communicating the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) policy. CHSE policy ensures that tourism actors and tourists conduct a new tourism culture that coalesced with the global pandemic. Therefore, the current study offers a study case reviewing the communication of CHSE policy in Bromo Tengger Semeru (BTS) tourist areas. BTS is designated as one of the Indonesian government's national tourism strategic areas or New Bali with priority status. We reviewed published tourism and hospitality literature pandemic-related articles to meet our research objectives and conducted in-depth interviews with BTS community leaders. Based on the results, we identified that the communication of CHSE policy in the BTS area applies an ideation communication strategy, emphasising instructional, directional, and non-directional communication patterns. These communication patterns are implemented through the three categories of policy instruments that consider the people's cognitive, emotional, and social aspects of the BTS.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122718142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The central government and local governments conducted a series of health communication efforts to deal with the Covid-19 pandemic. However, there is still a behaviour of rejection in the community that is published in the news in mass media, including online media. In public health, including health communication programs, especially in the health belief model, a person’s behaviour to follow or refuse can be influenced by health beliefs. Uncertainty can be an obstacle to behaviour. From a multicultural perspective, beliefs are one of the things that affect public health behaviour. This study tried to uncover the barriers to Covid-19 health communication in multicultural communities in Indonesia using online news content analysis methods on the five most popular news websites in Indonesia, namely okezone.com, tribunnews.com, pikiran-rakyat.com, kompas.com, and detik.com. The results revealed that the top five barriers to health communication were religion (17.2%), survival (12.67%), beliefs that Covid-19 does not exist (9.9%), self-immunity confidence (9.9%), and stigma (9.9%).
{"title":"Covid-19 health communication barriers in multicultural communities in Indonesia","authors":"Wulan Suciska, Bartoven Vivit Nurdin","doi":"10.25139/jsk.v6i3.4714","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4714","url":null,"abstract":"The central government and local governments conducted a series of health communication efforts to deal with the Covid-19 pandemic. However, there is still a behaviour of rejection in the community that is published in the news in mass media, including online media. In public health, including health communication programs, especially in the health belief model, a person’s behaviour to follow or refuse can be influenced by health beliefs. Uncertainty can be an obstacle to behaviour. From a multicultural perspective, beliefs are one of the things that affect public health behaviour. This study tried to uncover the barriers to Covid-19 health communication in multicultural communities in Indonesia using online news content analysis methods on the five most popular news websites in Indonesia, namely okezone.com, tribunnews.com, pikiran-rakyat.com, kompas.com, and detik.com. The results revealed that the top five barriers to health communication were religion (17.2%), survival (12.67%), beliefs that Covid-19 does not exist (9.9%), self-immunity confidence (9.9%), and stigma (9.9%).","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114220808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the goals, motives, and discourses on the identity of the West Sumatra overseas student reunion participants in Pekanbaru. Reunions have become popular and seem to be a way of life in our society. Communicative Action Theory will be used to identify a reunion between a school in Pekanbaru. This study uses a qualitative research method with a phenomenological approach. The results showed that the meaning of reunion was divided into three, namely the meaning of the purpose of silaturrahmi, the The motives are divided into the Bacarito Lamak motive, the fierce motive, and the Kepo motive. Furthermore, in the context of motifs consisting of motifs while diving, drinking water motives and motives provide greater benefits in the form of discussion motives and social motives. Identity discourse consists of appearance, self-actualisation, and connectivity rather than a show-off.
{"title":"Identity discourse and phenomenon of reunion on West Sumatran student","authors":"Welly Wirman, R. Marta, Genny Gustina Sari, Helmi Azahari, Hadisty Hadisty","doi":"10.25139/jsk.v6i3.5174","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5174","url":null,"abstract":"This study aims to determine the goals, motives, and discourses on the identity of the West Sumatra overseas student reunion participants in Pekanbaru. Reunions have become popular and seem to be a way of life in our society. Communicative Action Theory will be used to identify a reunion between a school in Pekanbaru. This study uses a qualitative research method with a phenomenological approach. The results showed that the meaning of reunion was divided into three, namely the meaning of the purpose of silaturrahmi, the The motives are divided into the Bacarito Lamak motive, the fierce motive, and the Kepo motive. Furthermore, in the context of motifs consisting of motifs while diving, drinking water motives and motives provide greater benefits in the form of discussion motives and social motives. Identity discourse consists of appearance, self-actualisation, and connectivity rather than a show-off. \u0000 \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129898902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The newspaper industry (print media) has many difficulties in the digital era. Print media’s demise has been facilitated by the emergence of digital media, specifically new internet-based media. Newspapers and other traditional mass media outlets have issues. Digital media is both a challenge and a threat to traditional media, particularly newspapers. Due to these obstacles and dangers to print media, some publications have shut down, and others have switched to digital editions. This study aims to ascertain how the print media in East Java (Jawa Pos and Surya) retain their commercial viability under the continuing media digitalisation competition. With a Marxist Media perspective, this study employs a qualitative methodology. From July 2020 to July 2022, researchers used in-depth interviews and direct observation to collect data. East Java newspapers Jawa Pos and Surya were the focus of this study. The study’s findings demonstrate that the media products produced by these two media businesses engage in significant product commodification to create worldwide products. To produce global products, the two media have also produced media products. These products include news content that employs a single source for three different media types: print, electronic (television, radio), and internet media.
{"title":"Print media innovation in the digital era: disruptive challenges or opportunities?","authors":"Eko Pamuji, Rachmah Ida, Mustain","doi":"10.25139/jsk.v6i3.5311","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5311","url":null,"abstract":"The newspaper industry (print media) has many difficulties in the digital era. Print media’s demise has been facilitated by the emergence of digital media, specifically new internet-based media. Newspapers and other traditional mass media outlets have issues. Digital media is both a challenge and a threat to traditional media, particularly newspapers. Due to these obstacles and dangers to print media, some publications have shut down, and others have switched to digital editions. This study aims to ascertain how the print media in East Java (Jawa Pos and Surya) retain their commercial viability under the continuing media digitalisation competition. With a Marxist Media perspective, this study employs a qualitative methodology. From July 2020 to July 2022, researchers used in-depth interviews and direct observation to collect data. East Java newspapers Jawa Pos and Surya were the focus of this study. The study’s findings demonstrate that the media products produced by these two media businesses engage in significant product commodification to create worldwide products. To produce global products, the two media have also produced media products. These products include news content that employs a single source for three different media types: print, electronic (television, radio), and internet media.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124049522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Ariestya, Gracia Paramitha, Maria Advenita Gita Elmada
This study seeks to know how climate change frames and jargon in online news influence Gen Z’s awareness. It is important since only a few studies on climate change communication focus on Gen Z. The research took the quantitative within-subject experimental method to college students as participants (N=110). Participants were divided into an experimental and control group and manipulated by customised online news containing frames and jargon about climate change. The finding is that the climate change frame on the online news influences Gen Z’s awareness, while jargon does not. The awareness is higher when Gen-Z was given an uncertainty-risk frame than an economic cost-benefit frame. Despite Gen Z being aware of climate change, a correlation between cognitive and conative awareness is arguably low. The internal factor (less role model) and external factor (less policy involvement) could be the factors of low conative awareness.
{"title":"Climate change awareness of gen z: the influence of frame and jargon on online news","authors":"A. Ariestya, Gracia Paramitha, Maria Advenita Gita Elmada","doi":"10.25139/jsk.v6i3.5287","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5287","url":null,"abstract":"This study seeks to know how climate change frames and jargon in online news influence Gen Z’s awareness. It is important since only a few studies on climate change communication focus on Gen Z. The research took the quantitative within-subject experimental method to college students as participants (N=110). Participants were divided into an experimental and control group and manipulated by customised online news containing frames and jargon about climate change. The finding is that the climate change frame on the online news influences Gen Z’s awareness, while jargon does not. The awareness is higher when Gen-Z was given an uncertainty-risk frame than an economic cost-benefit frame. Despite Gen Z being aware of climate change, a correlation between cognitive and conative awareness is arguably low. The internal factor (less role model) and external factor (less policy involvement) could be the factors of low conative awareness.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125209625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Private higher education institutions (HEIs) in the Philippines have been in turmoil due to three major occurrences: the Enhanced Basic Education Act of 2013, the Universal Access to Quality Tertiary Education Act of 2017, and the Coronavirus Disease. These contributed to the abating tertiary enrolment. One scheme for enduring the ordeal is the application of budgetary cuts. Competing in a scarcer market with financial constraints is an arduous task for marketing. The paper aimed to identify the most effective platform blend among numerous communication platforms employed in the industry by recognising the importance of integrated marketing communications (IMC) and maximising HEIs' return on marketing investments. About 380 students, parents, and administrators from five private HEIs in the National Capital Region offering Senior High School programs participated as survey respondents or interviewees. The paper utilised mixed methods, various statistical tools, and variance analyses. Among the twenty marketing communication platforms, the most efficient (efficiency rating>3.736) are referrals/word-of-mouth marketing, free entrance examination, website, scholarships/discounts, and social media. In contrast, in the lower quartile (efficiency rating<3.262) are billboards, television/radio/print ads, souvenir items, sending direct messages to prospective students, and newspaper articles. To some extent, the HEIs implementation level of the various platforms is aligned with communication platforms' efficiency ratings. Further, the study ascertained differences in the preference and reached ratings according to respondents' profiles. Finally, an Efficient, Coherent, and Dynamic (ECD)-IMC model was crafted to help HEI administrators/marketers improve their enrolment with the least possible costs and to provide reference to future researchers.
{"title":"ECD-IMC: an integrated marketing communications model for selected Philippine higher education institutions","authors":"E. Dagumboy","doi":"10.25139/jsk.v6i3.4502","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4502","url":null,"abstract":"Private higher education institutions (HEIs) in the Philippines have been in turmoil due to three major occurrences: the Enhanced Basic Education Act of 2013, the Universal Access to Quality Tertiary Education Act of 2017, and the Coronavirus Disease. These contributed to the abating tertiary enrolment. One scheme for enduring the ordeal is the application of budgetary cuts. Competing in a scarcer market with financial constraints is an arduous task for marketing. The paper aimed to identify the most effective platform blend among numerous communication platforms employed in the industry by recognising the importance of integrated marketing communications (IMC) and maximising HEIs' return on marketing investments. About 380 students, parents, and administrators from five private HEIs in the National Capital Region offering Senior High School programs participated as survey respondents or interviewees. The paper utilised mixed methods, various statistical tools, and variance analyses. Among the twenty marketing communication platforms, the most efficient (efficiency rating>3.736) are referrals/word-of-mouth marketing, free entrance examination, website, scholarships/discounts, and social media. In contrast, in the lower quartile (efficiency rating<3.262) are billboards, television/radio/print ads, souvenir items, sending direct messages to prospective students, and newspaper articles. To some extent, the HEIs implementation level of the various platforms is aligned with communication platforms' efficiency ratings. Further, the study ascertained differences in the preference and reached ratings according to respondents' profiles. Finally, an Efficient, Coherent, and Dynamic (ECD)-IMC model was crafted to help HEI administrators/marketers improve their enrolment with the least possible costs and to provide reference to future researchers. \u0000 \u0000 \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128616437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sirajuddin, A. Gs, M. Saragih, Elfitra Desy Surya, Marcos R. B. Sandoval
Environmental challenges are critical issues that the entire international community is currently dealing with. The number of incidents of factory waste disposal, climate change, and biodiversity extinction all represent a significant threat to all creatures' survival. As a result, Greenpeace, as an environmental group, continues to work to stop the ongoing natural damage. This study aims to find out the sustainable communication model on the Greenpeace social media site. From January 1, 2022, to February 28, 2022, Krippendorff content analysis via Instagram @greenpeaceid was used. Based on the data analysis that has been carried out, sustainability communication on the Instagram @greenpeaceid social media site for the period January 1, 2022, to February 28, 2022, is more dominant in producing posts that contain the benefits of messages that invite people to care about environmental balance.
{"title":"Communicating about sustainability on @greenpeaceid","authors":"Sirajuddin, A. Gs, M. Saragih, Elfitra Desy Surya, Marcos R. B. Sandoval","doi":"10.25139/jsk.v6i3.4518","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4518","url":null,"abstract":"Environmental challenges are critical issues that the entire international community is currently dealing with. The number of incidents of factory waste disposal, climate change, and biodiversity extinction all represent a significant threat to all creatures' survival. As a result, Greenpeace, as an environmental group, continues to work to stop the ongoing natural damage. This study aims to find out the sustainable communication model on the Greenpeace social media site. From January 1, 2022, to February 28, 2022, Krippendorff content analysis via Instagram @greenpeaceid was used. Based on the data analysis that has been carried out, sustainability communication on the Instagram @greenpeaceid social media site for the period January 1, 2022, to February 28, 2022, is more dominant in producing posts that contain the benefits of messages that invite people to care about environmental balance.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115823073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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