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Selected Filipino-Chinese small-medium entrepreneur communication management practices in the Philippines 精选菲律宾华人中小企业家沟通管理实践
Pub Date : 2022-08-01 DOI: 10.25139/jsk.v6i2.4869
Carolina D. Ditan
Chinese entrepreneurial activities diaspora in Southeast Asia have received ample attention in academic debates. This academic attention is related to an impressive business presence of ethnic Chinese companies in the region, which seek explanations. Several works of literature have emerged arguing that because of specific cultural traits (personal networks, ethnic affinity, and Confucian Work Ethics), ethnic Chinese businesses function successfully in their new home countries and business contacts across borders. This study aims to describe the communication management practices of Filipino-Chinese Small Medium Enterprises (SME) entrepreneurs in terms of planning, leadership, organising and control. The method used in this study is phenomenology with data collection using interviews with six respondents and three Philippine government officials. The conclusion of this study shows that in terms of risk behaviour, the Filipino-Chinese entrepreneurs had a positive outlook by believing that taking risks is one key factor in business success.
华人在东南亚的创业活动在学术界引起了广泛的关注。这种学术关注与华人企业在该地区令人印象深刻的商业存在有关,这些企业寻求解释。一些文学作品认为,由于特定的文化特征(个人网络、民族亲和力和儒家职业道德),华裔企业在他们的新祖国和跨国商业往来中运作成功。本研究旨在从规划、领导、组织和控制四个方面描述菲律宾华人中小企业企业家的沟通管理实践。在本研究中使用的方法是现象学与数据收集使用采访六位受访者和三位菲律宾政府官员。本研究的结论表明,在风险行为方面,菲律宾华人企业家认为承担风险是商业成功的关键因素之一,对风险行为持积极态度。
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引用次数: 0
Digital marketing communication for archery sports equipment on Instagram @vienetharcheryofficial 在Instagram @vienetharcheryofficial上进行射箭运动器材的数字营销传播
Pub Date : 2022-08-01 DOI: 10.25139/jsk.v6i2.4870
T. Putranto, Ephraim Theodore S. Vallejo
The sports equipment business is one of the businesses that is currently starting to develop. Supported by the desire of the community to engage in sports, one of which is archery, Vieneth Archery Official, one of the archery equipment shops, takes advantage of this situation. The purpose of this study was to digitally determine the marketing communication of archery sports equipment on Instagram @vienetharcheryofficial. The method used in this research is Krippendorff content analysis which is carried out by collecting data on the Instagram account @vienetharcheryofficial from 1 May 2022 to 30 May 2022. The conclusion of this study shows that Vieneth Archery, as an archery equipment shop, carries out digital marketing communications through @vienetharcheryofficial Instagram posts dominated by public relations and publicity efforts.
运动器材业务是目前刚开始发展的业务之一。在社区从事体育运动的愿望的支持下,其中一项是射箭,射箭设备商店之一的维也纳射箭官方利用了这一情况。本研究的目的是通过数字方式确定射箭运动器材在Instagram @vienetharcheryofficial上的营销传播。本研究使用的方法是Krippendorff内容分析,通过收集Instagram账户@vienetharcheryofficial从2022年5月1日到2022年5月30日的数据进行。本研究的结论表明,维也纳射箭作为一家射箭器材店,通过@vienetharcheryofficial Instagram进行以公关和宣传为主的数字营销传播。
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引用次数: 1
Describing social stigma of disability’s family through circumplex model on film 通过电影中的环城模式描述残疾人家庭的社会污名
Pub Date : 2022-08-01 DOI: 10.25139/jsk.v6i2.4871
Maria Claudia Wahyu Trihastuti, R. Marta, Hana Panggabean, M. Fernandes
The biographical film, Zero to Hero, shows the true story of Hong Kong sprinter So Wa Wai who won the 1996-2008 Paralympic Olympics. This study aims to identify signs to build meaning based on speech (words), images, images and sounds, words and gestures/body language, images and gestures/body language, images and objects, and words and objects. Identification of the mother's role in controlling the balance of the dimensions of cohesion, and flexibility through the application of effective communication with family members and the community is illustrated in this study. Dimensions of cohesion and flexibility that is based on Olson's Circumplex model describing family functions. Parenting interactions through the communication dimension of the mother figure play an important role in the Circumplex model. The analytical method used is Umberto Eco's semiotics which relies on the constructivism paradigm. The results showed that the Zero to Hero film contains three meaningful signs based on Olson's Circumplex model, namely signs in the form of speech, speech and body language, and speech and objects.
电影《从零到英雄》讲述香港短跑运动员苏华伟夺得1996-2008残奥会冠军的真实故事。本研究旨在识别基于语音(单词)、图像、图像和声音、单词和手势/肢体语言、图像和手势/肢体语言、图像和物体、单词和物体的符号来构建意义。本研究通过应用与家庭成员和社区的有效沟通来确定母亲在控制凝聚力和灵活性维度平衡方面的作用。凝聚力和灵活性的维度是基于奥尔森的圆周模型描述的家庭功能。通过母亲形象的沟通维度的亲子互动在Circumplex模型中起着重要作用。其分析方法是依托于建构主义范式的翁贝托·艾柯的符号学。结果表明,基于Olson的Circumplex模型,《从零到英雄》电影包含了三种有意义的符号,即言语形式的符号、言语与肢体语言的符号、言语与对象的符号。
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引用次数: 1
Storytelling, citra destinasi, dan pengalaman merek pada video promosi kementerian pariwisata dan ekonomi kreatif 在旅游和创意经济部的宣传视频中,分享故事、目的地意象和品牌体验
Pub Date : 2022-07-30 DOI: 10.25139/jsk.v6i2.4928
Anabel Yevina Mulyadi Wahyu, Agustinus Rusdianto Berto, Endah Murwani
The Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia is aggressively promoting tourist destinations with various policies after confirmed cases of Covid-19 decreased. Efforts to promote tourist destinations are created a positive image of Indonesian tourism destinations. The promotional video used storytelling techniques from Bali and Lake Toba, two Indonesian tourist destinations. This study aimed to determine the effect of the Ministry of Tourism and Creative Economy's tourism promotion videos using storytelling techniques on the image of the destination, mediated by brand experience. This study uses a quantitative approach with experimental research methods. The results of this study indicate that the storytelling in The Heart Beat of Toba (53.4%) and Earth Revitalisation (22.5%) videos influences the image of the destination mediated by brand experience.
印度尼西亚共和国旅游和创造经济部(Kemenparekraf)在新冠肺炎确诊病例减少后,推出了各种政策,积极宣传旅游目的地。大力宣传旅游目的地,塑造了印尼旅游目的地的正面形象。宣传片采用了巴厘岛和多巴湖这两个印尼旅游胜地的叙事技巧。本研究旨在探讨旅游创意经济部以品牌体验为中介,运用叙事手法制作的旅游宣传片对目的地形象的影响。本研究采用定量研究与实验研究相结合的方法。本研究结果表明,《鸟巴的心跳》(53.4%)和《地球振兴》(22.5%)视频中的故事情节影响了品牌体验介导的目的地形象。
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引用次数: 2
Understanding gen z's online self-presentation on multiple Instagram accounts 了解z世代在多个Instagram账户上的在线自我展示
Pub Date : 2022-07-30 DOI: 10.25139/jsk.v6i2.4922
Desi Yoanita, Vivian Graciela Chertian, Putu Dinda Ayudia
Currently, Instagram has become one of the most effective mediums for personal branding. Interestingly, celebrities or influencers are not the only ones using it. Gen Z also uses Instagram to present their image as ideal as possible. However, that does not mean they lose their true identity. This generation prefers to have multiple Instagram accounts to express themselves. This study aimed to explore why Gen Z had multiple Instagram accounts, how they chose the followers, and how they conducted online self-disclosure through content categorisation of each account. Through this study, the researchers wished to contribute a deeper understanding of the cyber-self, particularly in communication. A focused group discussion was conducted with 21 adolescents aged 18-20 who live in Java, Bali, Kalimantan, and Sulawesi with varying family backgrounds, education, occupation, and gender. The study found that Gen Z distinguished their account based on the designation they have for each account, what self-aspect they want to display, and it finally affects how they disclose information on Instagram.
目前,Instagram已经成为个人品牌最有效的媒介之一。有趣的是,名人或有影响力的人并不是唯一使用它的人。Z世代还使用Instagram来展示自己尽可能理想的形象。然而,这并不意味着他们失去了自己的真实身份。这一代人更喜欢拥有多个Instagram账户来表达自己。这项研究旨在探讨为什么Z世代拥有多个Instagram账户,他们如何选择关注者,以及他们如何通过每个账户的内容分类进行在线自我披露。通过这项研究,研究人员希望对网络自我,特别是在交流方面有更深入的了解。对生活在爪哇、巴厘岛、加里曼丹和苏拉威西的21名18-20岁青少年进行了重点小组讨论,他们的家庭背景、教育程度、职业和性别各不相同。研究发现,Z世代根据每个账户的名称、他们想要展示的自我方面来区分自己的账户,这最终影响了他们在Instagram上披露信息的方式。
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引用次数: 0
Political parties' portrayal attempts in creating an image of Aceh's women politicians 政党的描绘试图塑造亚齐女政治家的形象
Pub Date : 2022-07-30 DOI: 10.25139/jsk.v6i2.4899
Ainol Mardhiah, Cindenia Puspasari, Anismar Anismar, M. Mulyadi
This study aims to provide an overview of political imagery done by political parties for their female politicians. The constructivist paradigm with a descriptive qualitative approach is used in this study. The informants were the chairman of the DPC of the Democratic Party, the PPP Party, the PKB Party, the chairman of the PDI-P DPD, and female politicians from these parties. The data analysis technique used in this study was the Interactive Model Data Analysis method. The results show that the political parties establish a positive image of women politicians, including involving all women members of the political party in every activity carried out by the party, both in a formal party and non-formal activities within the community. In every activity in the community, political parties attempted to provide the public with an understanding of the importance of the presence of women in the political space, because women will understand women's needs and produce feminist policies. The political imagery was done through political communication media, interpersonal (face to face), groups, mainstream media, and modern media. Political image establishment attempted by political parties for female politicians still has not shown a promising direction. Therefore, political parties must form a positive image for female politicians of their parties. This should be done massively by utilising various media of political communication, involving all community groups, such as the Ulama, Academics, and Non-Governmental Organisations.
本研究旨在概述政党为其女性政治家所做的政治形象。本研究采用了描述定性方法的建构主义范式。检举人是民主党、PPP、kb党、PDI-P - DPD的代表以及这些政党的女性政治家。本研究使用的数据分析技术是交互式模型数据分析方法。结果表明,政党树立了女性政治家的正面形象,包括让所有政党的女性成员参与政党开展的每一项活动,无论是正式的政党活动还是社区内的非正式活动。在社区的每一次活动中,政党都试图让公众了解妇女在政治空间中存在的重要性,因为妇女会了解妇女的需要,并产生女权主义政策。政治意象通过政治传播媒介、人际(面对面)媒介、群体媒介、主流媒介和现代媒介进行。各政党为女性政治家所做的政治形象塑造仍未显示出良好的方向。因此,政党必须为其女性政治家塑造正面形象。这应该通过利用各种政治沟通媒体来大规模实现,包括所有社区团体,如乌拉玛、学者和非政府组织。
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引用次数: 0
The communication pattern in prosumption practices through free e-books at membacacepat.com 通过membacacepat.com上的免费电子书了解消费实践中的交流模式
Pub Date : 2022-07-30 DOI: 10.25139/jsk.v6i2.4885
Tangguh Okta Wibowo
This study explored the occurrence of a free e-book titled Speed Reading for Beginners that can only be obtained by signing up for an email newsletter at MembacaCepat.com. Through Web 2.0, the Internet facilitated the emergence of a new culture centred on shifting consumer relationships in which individuals both consumed and produced the products they consumed. The purpose of this study is to carry out further research into the communication pattern regarding how the practices of production and consumption, also known as prosumption, occurred at the same agency via the web manager or web owner and e-book downloaders. This study employs virtual ethnography by interviewing informants and observing artefacts as data via the Internet. This study aims to utilise the circuit of culture as an analytic framework, similar to the consumption circuit outlined in continuing consumption practices. The findings indicate that the pattern of production and consumption can be mapped as a collaborative effort between website owners and visitors, with the Speed Reading for Beginners e-book catalysing increased visitor participation.
这项研究探索了一种名为《初学者快速阅读》的免费电子书的出现,这种电子书只能通过在MembacaCepat.com上注册电子邮件时事通讯来获得。通过Web 2.0,互联网促进了一种以不断变化的消费者关系为中心的新文化的出现,在这种关系中,个人既消费又生产他们消费的产品。本研究的目的是进一步研究生产和消费的实践,也称为消费,是如何通过网站管理者或网站所有者和电子书下载者发生在同一机构的沟通模式。本研究采用虚拟人种学的方法,通过互联网采访被调查者并观察人工制品作为数据。本研究旨在利用文化回路作为分析框架,类似于持续消费实践中概述的消费回路。研究结果表明,生产和消费模式可以映射为网站所有者和访问者之间的合作努力,而初学者快速阅读电子书促进了访问者的参与。
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引用次数: 1
Understanding intention to use communication technology among legislators: a UTAUT model perspective 理解立法者使用通信技术的意图:一个UTAUT模型的视角
Pub Date : 2022-07-30 DOI: 10.25139/jsk.v6i2.4900
H. Hafiar, D. Sjoraida, Kholidil Amin
During the Covid-19 pandemic, face-to-face meetings are restricted; therefore, communication technology such as video conferencing apps is essential for workers, including legislators. Using the Unified Theory of Acceptance and Use of Technology (UTAUT), this study examines technology acceptance factors on the intention to use video conferencing apps by legislators of the West Java Provincial House of Representatives during the COVID-19 pandemic. The respondents of this study were 92 legislators who were chosen randomly. The results showed that the technology acceptance factors were associated with the intention, even simultaneously predicting the intention to use video conferencing apps. There are theoretical and practical implications discussed in the findings of this study. The present study strengthens that the technology acceptance factor in the UTAUT model can explain the mechanism for the emergence of individual intentions. It is necessary to have good social influence and environmental conditions to facilitate individuals in raising behavioural intention to use communication technology.
在2019冠状病毒病大流行期间,面对面会议受到限制;因此,视频会议应用程序等通信技术对包括立法者在内的工作人员至关重要。本研究利用技术接受和使用统一理论(UTAUT),考察了新冠肺炎大流行期间西爪哇省众议院议员使用视频会议应用程序意图的技术接受因素。本研究的调查对象是92名随机抽取的国会议员。结果表明,技术接受因素与使用视频会议应用程序的意愿相关,甚至可以同时预测使用视频会议应用程序的意愿。本研究的结果讨论了理论和实践意义。本研究强化了UTAUT模型中的技术接受因子可以解释个体意向产生的机制。需要有良好的社会影响和环境条件来促进个体提高使用通信技术的行为意愿。
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引用次数: 1
Consumption practices of women in the JN Surabaya taklim council JN泗水塔克林委员会妇女的消费行为
Pub Date : 2022-07-30 DOI: 10.25139/jsk.v6i2.4923
Dwi Retnani Srinarwati
Currently, in Indonesia, many religious institutions serve as a forum for women's empowerment, service, and advancement, in the form of educational institutions, Islamic boarding schools, Taklim Council, socio-religious organisations, and women's NGOs. All of them have a concern for improving women's standard of living. Therefore, the recitation is a religious institution deeply rooted in Islamic society, one of which is the JN Surabaya Taklim Council. This study aims to determine women's consumption practices in the JN Surabaya Taklim Council. The type of research chosen in this study is qualitative research with a form of qualitative descriptive research. In this study, the JN Surabaya recitation council members were research informants. The conclusion of this study shows that women's consumption practices in the Salafi Taklim Council are studied as objects or behaviours that appear, as values, and meanings, until they are continued as 'signs'. Consuming signs as a hyperreality and hyperreality occurs through a process preceded by simulacra, which becomes the simulation process's vehicle.
目前,在印度尼西亚,许多宗教机构以教育机构、伊斯兰寄宿学校、塔克林理事会、社会宗教组织和妇女非政府组织的形式,作为妇女赋权、服务和进步的论坛。他们都关心提高妇女的生活水平。因此,诵经是一种深深植根于伊斯兰社会的宗教制度,其中之一就是JN泗水塔克林理事会。本研究的目的是确定妇女的消费行为在JN泗水塔林委员会。本研究选择的研究类型是定性研究,采用定性描述研究的形式。在本研究中,JN泗水背诵委员会成员为研究举报人。这项研究的结论表明,在萨拉菲塔克林委员会中,妇女的消费行为被研究为作为价值和意义出现的对象或行为,直到它们被继续作为“标志”。消费符号作为一种超现实,超现实是通过拟像先于过程发生的,拟像成为模拟过程的载体。
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引用次数: 0
The potential of Jakarta-Surabaya high-speed rail in developing tourism: Learning from Japan 雅加达-泗水高铁在发展旅游业中的潜力:向日本学习
Pub Date : 2022-07-30 DOI: 10.25139/jsk.v6i2.4861
C. Bangun, D. Pratiwi, H. L. Dewi
The Shinkansen is the fastest bullet train in Japan. Shinkansen greatly improve the tourism economy in some cities in Japan. Shinkansen is extremely handy for foreign visitors and reduces the cost of visiting numerous places in Japan. As is known, MRT in Jakarta is one of the collaborative projects between Japan and Indonesia. Indonesia also has a 'semi-fast' train that travels between Jakarta and Surabaya at 140-145 km/hour. Learning from the Shinkansen in Japan, the Indonesian Semi-High-Speed Train also has the potential to increase the tourism sites in Indonesia with the help of a 'push and pull strategy.' This case study used interviews and literature reviews for data collection. In this study, after data was collected, it was used to analyse the mode of transportation for tourism destinations and the marketing strategy that can be used for this research. The result of this study is that Indonesia can also imitate the implementation of tour packages from Japan's railway and tourism system. Shinkansen connects tourist destinations in various cities (intercity), and it is hoped that the semi-fast train built by the Indonesian government can do the same thing. Railways as tourism transport are only one thing in developing tourist destinations. The other thing is, of course, related to integrated tourism planning
新干线是日本最快的子弹头列车。新干线极大地促进了日本一些城市的旅游经济。新干线对于外国游客来说非常方便,并且可以降低游览日本许多地方的费用。众所周知,雅加达捷运是日本与印尼的合作项目之一。印尼也有“半快”列车,在雅加达和泗水之间以140-145公里/小时的速度运行。借鉴日本新干线的经验,印尼的半高速列车也有可能通过“推拉战略”来增加印尼的旅游景点。本案例研究采用访谈法和文献综述法进行数据收集。在本研究中,收集数据后,使用它来分析旅游目的地的交通方式和营销策略,可以用于本研究。本研究的结果是,印尼也可以模仿日本的铁路和旅游系统实施旅游套餐。新干线连接各个城市的旅游目的地(城际),希望印尼政府建造的半快铁也能做到这一点。铁路作为旅游交通工具只是开发旅游目的地的一个方面。当然,另一件事与综合旅游规划有关
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引用次数: 0
期刊
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)
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